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University of Guelph

1. Zhang, Xinyue. An Exploratory Study: Understanding Consumerism of Consumer Boycott and Consumer Buycott.

Degree: MS, 2020, University of Guelph

This research aimed to understand the two growing forms of contemporary political behaviours, consumer boycott and consumer boycott, by exploring their related underlying motivations. A qualitative research approach was adopted and we conducted a total of 15 in-depth interviews. Content analysis was conducted on 229 pages of interview transcripts. This study found that consumers intentionally avoid (boycott) companies that are considered to be irresponsible, however, intentionally approach (buycott) companies that exhibit ethical business standards. The results also showed that boycott behaviour is influenced by the overall expectation of success, self-enhancement, required resources, costs which are associated with the boycott activities and social pressure. In contrast, consumer buycott is encouraged by the pursuit of hedonism, social capital and product functionality. The findings also indicated that boycott and buycott are two distinct acts specifically in the areas of information learning, emotion expression and ease of participation. These results contributed to various aspects of consumer boycott and consumer buycott literature as well as provided managerial implications for businesses. Advisors/Committee Members: Aung, May (advisor), Wang, Juan (advisor).

Subjects/Keywords: Political Consumerism; Consumer Boycott; Consumer Buycott

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Zhang, X. (2020). An Exploratory Study: Understanding Consumerism of Consumer Boycott and Consumer Buycott. (Masters Thesis). University of Guelph. Retrieved from https://atrium.lib.uoguelph.ca/xmlui/handle/10214/21146

Chicago Manual of Style (16th Edition):

Zhang, Xinyue. “An Exploratory Study: Understanding Consumerism of Consumer Boycott and Consumer Buycott.” 2020. Masters Thesis, University of Guelph. Accessed September 20, 2020. https://atrium.lib.uoguelph.ca/xmlui/handle/10214/21146.

MLA Handbook (7th Edition):

Zhang, Xinyue. “An Exploratory Study: Understanding Consumerism of Consumer Boycott and Consumer Buycott.” 2020. Web. 20 Sep 2020.

Vancouver:

Zhang X. An Exploratory Study: Understanding Consumerism of Consumer Boycott and Consumer Buycott. [Internet] [Masters thesis]. University of Guelph; 2020. [cited 2020 Sep 20]. Available from: https://atrium.lib.uoguelph.ca/xmlui/handle/10214/21146.

Council of Science Editors:

Zhang X. An Exploratory Study: Understanding Consumerism of Consumer Boycott and Consumer Buycott. [Masters Thesis]. University of Guelph; 2020. Available from: https://atrium.lib.uoguelph.ca/xmlui/handle/10214/21146

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