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California State Polytechnic University – Pomona

1. Oakley, Kristen. An Extended Technology Acceptance Model on Theme Park Visitor's Intention to Use Virtual Reality.

Degree: MS, The Collins College of Hospitality Management, 2019, California State Polytechnic University – Pomona

The current development of the virtual reality market is driven by the continuous digitization advancements in the technology. An increasing number of theme parks have incorporated VR technology as an innovative way to attract more visitors by creating unique experiences. Theme parks are critical tourism destinations; therefore, it is important to understand the decision-making process of theme park visitors on newer innovative technologies. While various research has made contributions to VR literature, there are currently several research gaps that this paper will identify. The classic Technology Acceptance Model will be extended and applied to gain a deeper understanding of a tourist???s intention to use VR during their visit to a theme park. The purpose of this thesis is to understand the relationships among perceived usefulness, perceived ease of use, perceived subjective norm, perceived compatibility with lifestyle and perceived enjoyment with the tourist???s behavioral intention to use VR during a theme park visit. A multiple regression analysis was conducted and found that perceived usefulness, perceived compatibility with lifestyle and perceived enjoyment to be statistically significant predictors of the intention to use virtual reality during a theme park visit. Implications for theme park owners and operators would benefit from adopting VR technologies into their theme parks. Advisors/Committee Members: Yang, Wan (advisor), Yoo, Myongjee (committee member).

Subjects/Keywords: virtual reality

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Oakley, K. (2019). An Extended Technology Acceptance Model on Theme Park Visitor's Intention to Use Virtual Reality. (Masters Thesis). California State Polytechnic University – Pomona. Retrieved from http://hdl.handle.net/10211.3/213513

Chicago Manual of Style (16th Edition):

Oakley, Kristen. “An Extended Technology Acceptance Model on Theme Park Visitor's Intention to Use Virtual Reality.” 2019. Masters Thesis, California State Polytechnic University – Pomona. Accessed October 19, 2019. http://hdl.handle.net/10211.3/213513.

MLA Handbook (7th Edition):

Oakley, Kristen. “An Extended Technology Acceptance Model on Theme Park Visitor's Intention to Use Virtual Reality.” 2019. Web. 19 Oct 2019.

Vancouver:

Oakley K. An Extended Technology Acceptance Model on Theme Park Visitor's Intention to Use Virtual Reality. [Internet] [Masters thesis]. California State Polytechnic University – Pomona; 2019. [cited 2019 Oct 19]. Available from: http://hdl.handle.net/10211.3/213513.

Council of Science Editors:

Oakley K. An Extended Technology Acceptance Model on Theme Park Visitor's Intention to Use Virtual Reality. [Masters Thesis]. California State Polytechnic University – Pomona; 2019. Available from: http://hdl.handle.net/10211.3/213513

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