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You searched for id:"handle:10023/17967". One record found.

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University of St. Andrews

1. Preston, Louisa. Post-digital audience engagement activity in and across visual arts and publishing .

Degree: 2019, University of St. Andrews

This thesis conceptualises post-digital audience engagement activity in activity settings across visual arts and publishing. The research question is: how is audience engagement activity understood in and across publishing and the visual arts in the post-digital age? The central argument this thesis makes is that in the post-digital age relationships between the audience (and conceptualisations thereof) and cultural/sector organisations are undergoing a degree of transformation. Additionally, activities in the publishing industry have become significant to other areas of the creative industries, as media has begun to converge in the post-digital age. Greater understanding of audience engagement activity in this wider context bears significance for the potential roles and expanded activities that publishers can undertake. This thesis explains the dynamics of post-digital audience engagement activity undertaken in the visual arts and publishing. Post-digital audience engagement activity is motivated towards expanding audiences, creating new relationships with audiences and developing new playful transactions. Events have a key role in expanding audiences, generating participation and transformations of activity. Other key features of post-digital audience engagement are digital tools which interact with other analogue instruments of engagement and gamification and playful features of activity drawn from games development practice. Taking a practice-based studies approach, this research used Cultural Historical Activity Theory. The research methodology adopted a mixture of research strategies drawn from ethnography and case study research. An adaptation to the case study strategy of activity settings was used relating to the challenge of demarcating boundaries of a case while adopting a practice ontology. Qualitative data in the form of semi-structured interviews, observational fieldnotes, documents and images form the data sets for this research in three activity settings of publishing, national art collections and contemporary art. Organisations which are central to these activity settings are Publishing Scotland, National Galleries of Scotland and Dundee Contemporary Arts. Advisors/Committee Members: Squires, Claire (advisor), Beech, Nic (advisor), Greig, Gail Jane (advisor).

Subjects/Keywords: Publishing; Visual arts; Post-digital; Audience engagement; Cultural historical activity theory (CHAT); Events; Gamification; Gatekeeping; Curating; Practice-based studies; Literature; Contemporary art; National collections; Publishers and publishing

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Preston, L. (2019). Post-digital audience engagement activity in and across visual arts and publishing . (Thesis). University of St. Andrews. Retrieved from http://hdl.handle.net/10023/17967

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Preston, Louisa. “Post-digital audience engagement activity in and across visual arts and publishing .” 2019. Thesis, University of St. Andrews. Accessed July 20, 2019. http://hdl.handle.net/10023/17967.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Preston, Louisa. “Post-digital audience engagement activity in and across visual arts and publishing .” 2019. Web. 20 Jul 2019.

Vancouver:

Preston L. Post-digital audience engagement activity in and across visual arts and publishing . [Internet] [Thesis]. University of St. Andrews; 2019. [cited 2019 Jul 20]. Available from: http://hdl.handle.net/10023/17967.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Preston L. Post-digital audience engagement activity in and across visual arts and publishing . [Thesis]. University of St. Andrews; 2019. Available from: http://hdl.handle.net/10023/17967

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

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