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You searched for +publisher:"Virginia Tech" +contributor:("Hill, Ronald Paul"). Showing records 1 – 2 of 2 total matches.

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Virginia Tech

1. Adkins, Natalie Ross. Low Literate Consumers in a Literate Marketplace: Exploring Consumer Literacy and Its Impact.

Degree: PhD, Marketing, 2001, Virginia Tech

Each day in the United States, millions of adult consumers possessing traditional literacy skills below an eighth grade reading level enter a marketplace packed with written messages. This research offers the first in-depth, systematic investigation exploring the impact of low literacy skills within the marketplace and the methods consumers utilize to cope with literacy deficits. Based on the body of literature on stigma theory (Goffman 1963), previous work suggested coping strategies to result as a mechanism to protect the consumers' feelings of self-worth. This research identifies seven categories of coping strategies. The data collected show that coping strategies are not only used to protect the consumers' self-esteem but also to facilitate problem-solving tasks within the marketplace. In several cases, informants reveal their successes in getting marketplace needs met. Thus, a new conceptualization of the consumer literacy construct is offered to consist of traditional literacy skills, coping strategies or surrogate literacy skills, and specialized knowledge of the marketplace environment. Applying Link and Phelan's (2001) reconceptualization of the stigma concept to the data yields a richer understanding of the stigmatization process and consequences within the marketplace. Rather than passively accept the role of low literate, this research offers a perspective of the low literate consumer as an active challenger to the stereotypes that lead to negative evaluations and stigmatization. Implications of these findings for public policymakers, academicians, and members of the business community, as well as future researcher opportunities are discussed. The Association for Consumer Research (http://www.acrweb.org), the Society for Consumer Psychology (http://fisher.osu.edu/mkt/scp/), and the Sheth Foundation provided financial support for this research in the form of dissertation grants. Advisors/Committee Members: Ozanne, Julie L. (committeechair), Sirgy, M. Joseph (committee member), Bryant, Clifton D. (committee member), Hill, Ronald Paul (committee member), Nakamoto, Kent (committee member).

Subjects/Keywords: stigma; coping strategies; disadvantaged consumers; low literacy

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Adkins, N. R. (2001). Low Literate Consumers in a Literate Marketplace: Exploring Consumer Literacy and Its Impact. (Doctoral Dissertation). Virginia Tech. Retrieved from http://hdl.handle.net/10919/30005

Chicago Manual of Style (16th Edition):

Adkins, Natalie Ross. “Low Literate Consumers in a Literate Marketplace: Exploring Consumer Literacy and Its Impact.” 2001. Doctoral Dissertation, Virginia Tech. Accessed June 20, 2019. http://hdl.handle.net/10919/30005.

MLA Handbook (7th Edition):

Adkins, Natalie Ross. “Low Literate Consumers in a Literate Marketplace: Exploring Consumer Literacy and Its Impact.” 2001. Web. 20 Jun 2019.

Vancouver:

Adkins NR. Low Literate Consumers in a Literate Marketplace: Exploring Consumer Literacy and Its Impact. [Internet] [Doctoral dissertation]. Virginia Tech; 2001. [cited 2019 Jun 20]. Available from: http://hdl.handle.net/10919/30005.

Council of Science Editors:

Adkins NR. Low Literate Consumers in a Literate Marketplace: Exploring Consumer Literacy and Its Impact. [Doctoral Dissertation]. Virginia Tech; 2001. Available from: http://hdl.handle.net/10919/30005


Virginia Tech

2. Lee, Renee Gravios. Uneasy Tensions in Health Care Delivery in a Rural Appalachian Coal Mining Community: Envisioning Alternative Solutions.

Degree: PhD, Marketing, 2000, Virginia Tech

Research consistently supports that some segments of society are at considerably higher risk for illness and death than the national average. While the existence and extent of poor health outcomes for these "vulnerable populations" are well documented, less research attempts to explain why such inequities persist and how they might be resolved. Thus, many vulnerable individuals fail to get adequate health care. How can health care delivery be improved to better serve those consumers most at risk of poor health? Addressing this issue requires an in-depth understanding of the unique health and social needs of vulnerable consumers and how these needs are being met (or not met) by the health care industry. Based on field research using a variety of methods, this study examined health care delivery to one at-risk population, women in a rural Appalachian coal mining community, with the ultimate goal of envisioning service design and distribution strategies that might better serve disadvantaged populations. Consistent with the change-oriented goal of this research, a feminist approach guided this study. Women's everyday experiences in managing their health needs were explored through an analysis of their health care stories. Health care providers were also interviewed in order to explore both sides of the service encounter dyad. The voices of the women and the providers reveal uneasy tensions in health care delivery and illuminate why the current system does not meet the actual health care needs of the women or their community. A variety of solutions are offered to improve health care delivery. Advisors/Committee Members: Ozanne, Julie L. (committeechair), Hill, Ronald Paul (committee member), Bailey, Carol A. (committee member), Littlefield, James E. (committee member), Keith, Janet E. (committee member).

Subjects/Keywords: womens health care; appalachia; empowerment; field research; feminist

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Lee, R. G. (2000). Uneasy Tensions in Health Care Delivery in a Rural Appalachian Coal Mining Community: Envisioning Alternative Solutions. (Doctoral Dissertation). Virginia Tech. Retrieved from http://hdl.handle.net/10919/30555

Chicago Manual of Style (16th Edition):

Lee, Renee Gravios. “Uneasy Tensions in Health Care Delivery in a Rural Appalachian Coal Mining Community: Envisioning Alternative Solutions.” 2000. Doctoral Dissertation, Virginia Tech. Accessed June 20, 2019. http://hdl.handle.net/10919/30555.

MLA Handbook (7th Edition):

Lee, Renee Gravios. “Uneasy Tensions in Health Care Delivery in a Rural Appalachian Coal Mining Community: Envisioning Alternative Solutions.” 2000. Web. 20 Jun 2019.

Vancouver:

Lee RG. Uneasy Tensions in Health Care Delivery in a Rural Appalachian Coal Mining Community: Envisioning Alternative Solutions. [Internet] [Doctoral dissertation]. Virginia Tech; 2000. [cited 2019 Jun 20]. Available from: http://hdl.handle.net/10919/30555.

Council of Science Editors:

Lee RG. Uneasy Tensions in Health Care Delivery in a Rural Appalachian Coal Mining Community: Envisioning Alternative Solutions. [Doctoral Dissertation]. Virginia Tech; 2000. Available from: http://hdl.handle.net/10919/30555

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