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You searched for +publisher:"Virginia Tech" +contributor:("Chen, Yi-Chun Yvonnes"). Showing records 1 – 9 of 9 total matches.

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Virginia Tech

1. Tice, Meghan A. A Spoonful of Salt Helps the Vegetables Go Down: Exploring the Processing of Health and Nutrition-related Claims in Advertising.

Degree: MA, Communication Studies, 2011, Virginia Tech

 In light of recent persuasive appeals which promote a food productâ s health or nutritional benefits in advertisements, this exploratory study investigates the ways in… (more)

Subjects/Keywords: nutrition knowledge; health consciousness; food advertising; ingredient content claim; health and nutrition-related claims; Elaboration-Likelihood Model; need for cognition

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APA (6th Edition):

Tice, M. A. (2011). A Spoonful of Salt Helps the Vegetables Go Down: Exploring the Processing of Health and Nutrition-related Claims in Advertising. (Masters Thesis). Virginia Tech. Retrieved from http://hdl.handle.net/10919/32671

Chicago Manual of Style (16th Edition):

Tice, Meghan A. “A Spoonful of Salt Helps the Vegetables Go Down: Exploring the Processing of Health and Nutrition-related Claims in Advertising.” 2011. Masters Thesis, Virginia Tech. Accessed November 14, 2019. http://hdl.handle.net/10919/32671.

MLA Handbook (7th Edition):

Tice, Meghan A. “A Spoonful of Salt Helps the Vegetables Go Down: Exploring the Processing of Health and Nutrition-related Claims in Advertising.” 2011. Web. 14 Nov 2019.

Vancouver:

Tice MA. A Spoonful of Salt Helps the Vegetables Go Down: Exploring the Processing of Health and Nutrition-related Claims in Advertising. [Internet] [Masters thesis]. Virginia Tech; 2011. [cited 2019 Nov 14]. Available from: http://hdl.handle.net/10919/32671.

Council of Science Editors:

Tice MA. A Spoonful of Salt Helps the Vegetables Go Down: Exploring the Processing of Health and Nutrition-related Claims in Advertising. [Masters Thesis]. Virginia Tech; 2011. Available from: http://hdl.handle.net/10919/32671


Virginia Tech

2. Shade, Drew D. Let's Talk About Sex: The Health Belief Model and Effects of Prime Time Television Sexual Portrayals.

Degree: MA, Communication Studies, 2010, Virginia Tech

 This study used the Health Belief Model to examine the effects of viewing valenced levels of consequences of sexual decision found in prime time television… (more)

Subjects/Keywords: behavior change; prime time television portrayals; individual-level variables; Health Belief Model; sexual decision consequences

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APA (6th Edition):

Shade, D. D. (2010). Let's Talk About Sex: The Health Belief Model and Effects of Prime Time Television Sexual Portrayals. (Masters Thesis). Virginia Tech. Retrieved from http://hdl.handle.net/10919/32924

Chicago Manual of Style (16th Edition):

Shade, Drew D. “Let's Talk About Sex: The Health Belief Model and Effects of Prime Time Television Sexual Portrayals.” 2010. Masters Thesis, Virginia Tech. Accessed November 14, 2019. http://hdl.handle.net/10919/32924.

MLA Handbook (7th Edition):

Shade, Drew D. “Let's Talk About Sex: The Health Belief Model and Effects of Prime Time Television Sexual Portrayals.” 2010. Web. 14 Nov 2019.

Vancouver:

Shade DD. Let's Talk About Sex: The Health Belief Model and Effects of Prime Time Television Sexual Portrayals. [Internet] [Masters thesis]. Virginia Tech; 2010. [cited 2019 Nov 14]. Available from: http://hdl.handle.net/10919/32924.

Council of Science Editors:

Shade DD. Let's Talk About Sex: The Health Belief Model and Effects of Prime Time Television Sexual Portrayals. [Masters Thesis]. Virginia Tech; 2010. Available from: http://hdl.handle.net/10919/32924


Virginia Tech

3. Cook, Emily Ryland. Pilot Findings from a Randomized Controlled Trial Targeting Sugar-Sweetened Beverage Behaviors.

Degree: MS, Human Nutrition, Foods, and Exercise, 2012, Virginia Tech

 Background: Low health literacy and increased sugar-sweetened beverage (SSB) consumption are two broad public health concerns facing the United States. For example, it is estimated… (more)

Subjects/Keywords: randomized controlled trial; health literacy; health behavior; sugar-sweetened beverages

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APA (6th Edition):

Cook, E. R. (2012). Pilot Findings from a Randomized Controlled Trial Targeting Sugar-Sweetened Beverage Behaviors. (Masters Thesis). Virginia Tech. Retrieved from http://hdl.handle.net/10919/41969

Chicago Manual of Style (16th Edition):

Cook, Emily Ryland. “Pilot Findings from a Randomized Controlled Trial Targeting Sugar-Sweetened Beverage Behaviors.” 2012. Masters Thesis, Virginia Tech. Accessed November 14, 2019. http://hdl.handle.net/10919/41969.

MLA Handbook (7th Edition):

Cook, Emily Ryland. “Pilot Findings from a Randomized Controlled Trial Targeting Sugar-Sweetened Beverage Behaviors.” 2012. Web. 14 Nov 2019.

Vancouver:

Cook ER. Pilot Findings from a Randomized Controlled Trial Targeting Sugar-Sweetened Beverage Behaviors. [Internet] [Masters thesis]. Virginia Tech; 2012. [cited 2019 Nov 14]. Available from: http://hdl.handle.net/10919/41969.

Council of Science Editors:

Cook ER. Pilot Findings from a Randomized Controlled Trial Targeting Sugar-Sweetened Beverage Behaviors. [Masters Thesis]. Virginia Tech; 2012. Available from: http://hdl.handle.net/10919/41969


Virginia Tech

4. Crighton, Lindsay. CEO Icon to GOP Hopeful: A Quantitative Analysis Exploring Politically Motivated Celebrity CEOs.

Degree: MA, Communication Studies, 2011, Virginia Tech

 This study examined the perceptions of celebrity CEOs potentially transitioning to political candidates. Using Carly Fiorina's campaign for Senator of California, this study identified how… (more)

Subjects/Keywords: Carly Fiorina; Celebrity CEOs; priming theory; political cynicism

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APA (6th Edition):

Crighton, L. (2011). CEO Icon to GOP Hopeful: A Quantitative Analysis Exploring Politically Motivated Celebrity CEOs. (Masters Thesis). Virginia Tech. Retrieved from http://hdl.handle.net/10919/76998

Chicago Manual of Style (16th Edition):

Crighton, Lindsay. “CEO Icon to GOP Hopeful: A Quantitative Analysis Exploring Politically Motivated Celebrity CEOs.” 2011. Masters Thesis, Virginia Tech. Accessed November 14, 2019. http://hdl.handle.net/10919/76998.

MLA Handbook (7th Edition):

Crighton, Lindsay. “CEO Icon to GOP Hopeful: A Quantitative Analysis Exploring Politically Motivated Celebrity CEOs.” 2011. Web. 14 Nov 2019.

Vancouver:

Crighton L. CEO Icon to GOP Hopeful: A Quantitative Analysis Exploring Politically Motivated Celebrity CEOs. [Internet] [Masters thesis]. Virginia Tech; 2011. [cited 2019 Nov 14]. Available from: http://hdl.handle.net/10919/76998.

Council of Science Editors:

Crighton L. CEO Icon to GOP Hopeful: A Quantitative Analysis Exploring Politically Motivated Celebrity CEOs. [Masters Thesis]. Virginia Tech; 2011. Available from: http://hdl.handle.net/10919/76998


Virginia Tech

5. Fesenmaier, Margaret Anna. Permeating the wall: Transmitting knowledge remittances as a strategy for health information campaigns in The Republic of Moldova.

Degree: MA, Communication, 2013, Virginia Tech

 The Republic of Moldova is losing many of its citizens to more lucrative economic opportunities abroad.  Remittances from emigrants, in many various forms, have become… (more)

Subjects/Keywords: Remittance; Moldova; TAM2; technology acceptance model

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APA (6th Edition):

Fesenmaier, M. A. (2013). Permeating the wall: Transmitting knowledge remittances as a strategy for health information campaigns in The Republic of Moldova. (Masters Thesis). Virginia Tech. Retrieved from http://hdl.handle.net/10919/23307

Chicago Manual of Style (16th Edition):

Fesenmaier, Margaret Anna. “Permeating the wall: Transmitting knowledge remittances as a strategy for health information campaigns in The Republic of Moldova.” 2013. Masters Thesis, Virginia Tech. Accessed November 14, 2019. http://hdl.handle.net/10919/23307.

MLA Handbook (7th Edition):

Fesenmaier, Margaret Anna. “Permeating the wall: Transmitting knowledge remittances as a strategy for health information campaigns in The Republic of Moldova.” 2013. Web. 14 Nov 2019.

Vancouver:

Fesenmaier MA. Permeating the wall: Transmitting knowledge remittances as a strategy for health information campaigns in The Republic of Moldova. [Internet] [Masters thesis]. Virginia Tech; 2013. [cited 2019 Nov 14]. Available from: http://hdl.handle.net/10919/23307.

Council of Science Editors:

Fesenmaier MA. Permeating the wall: Transmitting knowledge remittances as a strategy for health information campaigns in The Republic of Moldova. [Masters Thesis]. Virginia Tech; 2013. Available from: http://hdl.handle.net/10919/23307


Virginia Tech

6. O'Kane, Charles John. Setting the Standard: Media Literacy Education in Virginia's Public School.

Degree: MA, Communication Studies, 2011, Virginia Tech

 This thesis examines the state of media literacy in the middle school curriculum of Virginiaâ s public schools. Through in-depth interviews with state certified teachers… (more)

Subjects/Keywords: media literacy; knowledge gap; social cognitive theory

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APA (6th Edition):

O'Kane, C. J. (2011). Setting the Standard: Media Literacy Education in Virginia's Public School. (Masters Thesis). Virginia Tech. Retrieved from http://hdl.handle.net/10919/32536

Chicago Manual of Style (16th Edition):

O'Kane, Charles John. “Setting the Standard: Media Literacy Education in Virginia's Public School.” 2011. Masters Thesis, Virginia Tech. Accessed November 14, 2019. http://hdl.handle.net/10919/32536.

MLA Handbook (7th Edition):

O'Kane, Charles John. “Setting the Standard: Media Literacy Education in Virginia's Public School.” 2011. Web. 14 Nov 2019.

Vancouver:

O'Kane CJ. Setting the Standard: Media Literacy Education in Virginia's Public School. [Internet] [Masters thesis]. Virginia Tech; 2011. [cited 2019 Nov 14]. Available from: http://hdl.handle.net/10919/32536.

Council of Science Editors:

O'Kane CJ. Setting the Standard: Media Literacy Education in Virginia's Public School. [Masters Thesis]. Virginia Tech; 2011. Available from: http://hdl.handle.net/10919/32536


Virginia Tech

7. Bayliss, Lauren. Metaphor as a Tool for Preparing Sojourners.

Degree: MA, Communication Studies, 2012, Virginia Tech

 Sojourners, or people who live in a foreign country for a limited period of time, must prepare to communicate effectively in a foreign culture. Current… (more)

Subjects/Keywords: intercultural communication; conceptual metaphor; sojourner

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APA (6th Edition):

Bayliss, L. (2012). Metaphor as a Tool for Preparing Sojourners. (Masters Thesis). Virginia Tech. Retrieved from http://hdl.handle.net/10919/32611

Chicago Manual of Style (16th Edition):

Bayliss, Lauren. “Metaphor as a Tool for Preparing Sojourners.” 2012. Masters Thesis, Virginia Tech. Accessed November 14, 2019. http://hdl.handle.net/10919/32611.

MLA Handbook (7th Edition):

Bayliss, Lauren. “Metaphor as a Tool for Preparing Sojourners.” 2012. Web. 14 Nov 2019.

Vancouver:

Bayliss L. Metaphor as a Tool for Preparing Sojourners. [Internet] [Masters thesis]. Virginia Tech; 2012. [cited 2019 Nov 14]. Available from: http://hdl.handle.net/10919/32611.

Council of Science Editors:

Bayliss L. Metaphor as a Tool for Preparing Sojourners. [Masters Thesis]. Virginia Tech; 2012. Available from: http://hdl.handle.net/10919/32611


Virginia Tech

8. Krzeski, Erin. Using the Theory of Planned Behavior to Understand Drink Choices in Southwest Virginians.

Degree: MS, Human Nutrition, Foods, and Exercise, 2011, Virginia Tech

 Background: Between 1977 and 2002, the per capita intake of caloric beverages doubled in the United States, with most recent data from 2005â 2006 showing… (more)

Subjects/Keywords: dietary habits; beverages; health behavior; qualitative research

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Krzeski, E. (2011). Using the Theory of Planned Behavior to Understand Drink Choices in Southwest Virginians. (Masters Thesis). Virginia Tech. Retrieved from http://hdl.handle.net/10919/32279

Chicago Manual of Style (16th Edition):

Krzeski, Erin. “Using the Theory of Planned Behavior to Understand Drink Choices in Southwest Virginians.” 2011. Masters Thesis, Virginia Tech. Accessed November 14, 2019. http://hdl.handle.net/10919/32279.

MLA Handbook (7th Edition):

Krzeski, Erin. “Using the Theory of Planned Behavior to Understand Drink Choices in Southwest Virginians.” 2011. Web. 14 Nov 2019.

Vancouver:

Krzeski E. Using the Theory of Planned Behavior to Understand Drink Choices in Southwest Virginians. [Internet] [Masters thesis]. Virginia Tech; 2011. [cited 2019 Nov 14]. Available from: http://hdl.handle.net/10919/32279.

Council of Science Editors:

Krzeski E. Using the Theory of Planned Behavior to Understand Drink Choices in Southwest Virginians. [Masters Thesis]. Virginia Tech; 2011. Available from: http://hdl.handle.net/10919/32279


Virginia Tech

9. Sotirova, Nadezhda Mihaylova. News Corp Translated: Framing the United States in Bulgaria.

Degree: MA, Communication Studies, 2009, Virginia Tech

 This study examined framing in two Bulgarian television stations and their web sites. Framing within the web sitesâ news coverage of the United States was… (more)

Subjects/Keywords: Framing; Media bias; ownership bias; Gate keeping

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Sotirova, N. M. (2009). News Corp Translated: Framing the United States in Bulgaria. (Masters Thesis). Virginia Tech. Retrieved from http://hdl.handle.net/10919/32710

Chicago Manual of Style (16th Edition):

Sotirova, Nadezhda Mihaylova. “News Corp Translated: Framing the United States in Bulgaria.” 2009. Masters Thesis, Virginia Tech. Accessed November 14, 2019. http://hdl.handle.net/10919/32710.

MLA Handbook (7th Edition):

Sotirova, Nadezhda Mihaylova. “News Corp Translated: Framing the United States in Bulgaria.” 2009. Web. 14 Nov 2019.

Vancouver:

Sotirova NM. News Corp Translated: Framing the United States in Bulgaria. [Internet] [Masters thesis]. Virginia Tech; 2009. [cited 2019 Nov 14]. Available from: http://hdl.handle.net/10919/32710.

Council of Science Editors:

Sotirova NM. News Corp Translated: Framing the United States in Bulgaria. [Masters Thesis]. Virginia Tech; 2009. Available from: http://hdl.handle.net/10919/32710

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