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You searched for +publisher:"University of Virginia" +contributor:("Anderson, Simon"). Showing records 1 – 7 of 7 total matches.

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University of Virginia

1. Murry, Charles. Advertising in Vertical Relationships: An Equilibrium Model of the Automobile Industry.

Degree: PhD, Economics, 2014, University of Virginia

I model consumer demand for new cars, and pricing and advertising decisions of automobile manufacturers and dealers. I estimate the model with detailed car transaction… (more)

Subjects/Keywords: vertical relationships; advertising; automobiles; spatial competition

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APA (6th Edition):

Murry, C. (2014). Advertising in Vertical Relationships: An Equilibrium Model of the Automobile Industry. (Doctoral Dissertation). University of Virginia. Retrieved from http://libra.virginia.edu/catalog/libra-oa:6770

Chicago Manual of Style (16th Edition):

Murry, Charles. “Advertising in Vertical Relationships: An Equilibrium Model of the Automobile Industry.” 2014. Doctoral Dissertation, University of Virginia. Accessed February 17, 2019. http://libra.virginia.edu/catalog/libra-oa:6770.

MLA Handbook (7th Edition):

Murry, Charles. “Advertising in Vertical Relationships: An Equilibrium Model of the Automobile Industry.” 2014. Web. 17 Feb 2019.

Vancouver:

Murry C. Advertising in Vertical Relationships: An Equilibrium Model of the Automobile Industry. [Internet] [Doctoral dissertation]. University of Virginia; 2014. [cited 2019 Feb 17]. Available from: http://libra.virginia.edu/catalog/libra-oa:6770.

Council of Science Editors:

Murry C. Advertising in Vertical Relationships: An Equilibrium Model of the Automobile Industry. [Doctoral Dissertation]. University of Virginia; 2014. Available from: http://libra.virginia.edu/catalog/libra-oa:6770


University of Virginia

2. Liu, Haiyan. A Structural Model of Advertising Signaling and Social Learning: The Case of the Motion Picture Industry.

Degree: PhD, Economics, 2014, University of Virginia

 When new products are introduced to the market, normally, there exists information asymmetry between consumers and firms. Being uncertain about new products’ attributes, consumers are… (more)

Subjects/Keywords: Information Asymmetry; Consumer Learning; Signaling Advertising; Motion Picture Industry

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APA (6th Edition):

Liu, H. (2014). A Structural Model of Advertising Signaling and Social Learning: The Case of the Motion Picture Industry. (Doctoral Dissertation). University of Virginia. Retrieved from http://libra.virginia.edu/catalog/libra-oa:7428

Chicago Manual of Style (16th Edition):

Liu, Haiyan. “A Structural Model of Advertising Signaling and Social Learning: The Case of the Motion Picture Industry.” 2014. Doctoral Dissertation, University of Virginia. Accessed February 17, 2019. http://libra.virginia.edu/catalog/libra-oa:7428.

MLA Handbook (7th Edition):

Liu, Haiyan. “A Structural Model of Advertising Signaling and Social Learning: The Case of the Motion Picture Industry.” 2014. Web. 17 Feb 2019.

Vancouver:

Liu H. A Structural Model of Advertising Signaling and Social Learning: The Case of the Motion Picture Industry. [Internet] [Doctoral dissertation]. University of Virginia; 2014. [cited 2019 Feb 17]. Available from: http://libra.virginia.edu/catalog/libra-oa:7428.

Council of Science Editors:

Liu H. A Structural Model of Advertising Signaling and Social Learning: The Case of the Motion Picture Industry. [Doctoral Dissertation]. University of Virginia; 2014. Available from: http://libra.virginia.edu/catalog/libra-oa:7428


University of Virginia

3. Bruestle, Stephen. Targeted Advertising in the Information Age.

Degree: PhD, Economics, 2013, University of Virginia

Chapter 1, “As Webpages Get Narrower, Do Ads Get Nichier? An Online Field Experiment in Google Contextual Ads,” Firms target their advertisements to the consumer… (more)

Subjects/Keywords: targeted advertising; online advertising platforms; advertisement pricing; online field experiment; hierarchical latent dirichlet allocation; privacy regulations

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APA (6th Edition):

Bruestle, S. (2013). Targeted Advertising in the Information Age. (Doctoral Dissertation). University of Virginia. Retrieved from http://libra.virginia.edu/catalog/libra-oa:3788

Chicago Manual of Style (16th Edition):

Bruestle, Stephen. “Targeted Advertising in the Information Age.” 2013. Doctoral Dissertation, University of Virginia. Accessed February 17, 2019. http://libra.virginia.edu/catalog/libra-oa:3788.

MLA Handbook (7th Edition):

Bruestle, Stephen. “Targeted Advertising in the Information Age.” 2013. Web. 17 Feb 2019.

Vancouver:

Bruestle S. Targeted Advertising in the Information Age. [Internet] [Doctoral dissertation]. University of Virginia; 2013. [cited 2019 Feb 17]. Available from: http://libra.virginia.edu/catalog/libra-oa:3788.

Council of Science Editors:

Bruestle S. Targeted Advertising in the Information Age. [Doctoral Dissertation]. University of Virginia; 2013. Available from: http://libra.virginia.edu/catalog/libra-oa:3788


University of Virginia

4. Zhang, Zhou. Swiftboating: Misleading Advertising in Presidential Elections.

Degree: PhD, Economics, 2016, University of Virginia

The term “swiftboating” arose out of advertisements aired in the 2004 presidential campaign and has now come to refer to any untrue political advertising. I… (more)

Subjects/Keywords: elections; political advertising; misleading advertising; campaigns

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APA (6th Edition):

Zhang, Z. (2016). Swiftboating: Misleading Advertising in Presidential Elections. (Doctoral Dissertation). University of Virginia. Retrieved from http://libra.virginia.edu/catalog/libra-oa:11378

Chicago Manual of Style (16th Edition):

Zhang, Zhou. “Swiftboating: Misleading Advertising in Presidential Elections.” 2016. Doctoral Dissertation, University of Virginia. Accessed February 17, 2019. http://libra.virginia.edu/catalog/libra-oa:11378.

MLA Handbook (7th Edition):

Zhang, Zhou. “Swiftboating: Misleading Advertising in Presidential Elections.” 2016. Web. 17 Feb 2019.

Vancouver:

Zhang Z. Swiftboating: Misleading Advertising in Presidential Elections. [Internet] [Doctoral dissertation]. University of Virginia; 2016. [cited 2019 Feb 17]. Available from: http://libra.virginia.edu/catalog/libra-oa:11378.

Council of Science Editors:

Zhang Z. Swiftboating: Misleading Advertising in Presidential Elections. [Doctoral Dissertation]. University of Virginia; 2016. Available from: http://libra.virginia.edu/catalog/libra-oa:11378


University of Virginia

5. Shah, Sunit Nitin. Ad-Skipping and Time-Shifting: A Theoretical Examination of the Digital Video Recorder.

Degree: PhD, Economics, 2014, University of Virginia

I examine the impact of the two main aspects of the DVR – ad-skipping and timeshifting – on the television industry and their effects on… (more)

Subjects/Keywords: DVR'S; ad-skipping; timeshifting

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APA (6th Edition):

Shah, S. N. (2014). Ad-Skipping and Time-Shifting: A Theoretical Examination of the Digital Video Recorder. (Doctoral Dissertation). University of Virginia. Retrieved from http://libra.virginia.edu/catalog/libra-oa:5672

Chicago Manual of Style (16th Edition):

Shah, Sunit Nitin. “Ad-Skipping and Time-Shifting: A Theoretical Examination of the Digital Video Recorder.” 2014. Doctoral Dissertation, University of Virginia. Accessed February 17, 2019. http://libra.virginia.edu/catalog/libra-oa:5672.

MLA Handbook (7th Edition):

Shah, Sunit Nitin. “Ad-Skipping and Time-Shifting: A Theoretical Examination of the Digital Video Recorder.” 2014. Web. 17 Feb 2019.

Vancouver:

Shah SN. Ad-Skipping and Time-Shifting: A Theoretical Examination of the Digital Video Recorder. [Internet] [Doctoral dissertation]. University of Virginia; 2014. [cited 2019 Feb 17]. Available from: http://libra.virginia.edu/catalog/libra-oa:5672.

Council of Science Editors:

Shah SN. Ad-Skipping and Time-Shifting: A Theoretical Examination of the Digital Video Recorder. [Doctoral Dissertation]. University of Virginia; 2014. Available from: http://libra.virginia.edu/catalog/libra-oa:5672


University of Virginia

6. Celik, Levent. Essays on the Economics of Informative Advertising with Applications to the Television Industry.

Degree: PhD, Economics, 2014, University of Virginia

This dissertation presents three essays on informative advertising in markets with differentiated products and consumer search. The first essay analyzes a single television station’s choice… (more)

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APA (6th Edition):

Celik, L. (2014). Essays on the Economics of Informative Advertising with Applications to the Television Industry. (Doctoral Dissertation). University of Virginia. Retrieved from http://libra.virginia.edu/catalog/libra-oa:4252

Chicago Manual of Style (16th Edition):

Celik, Levent. “Essays on the Economics of Informative Advertising with Applications to the Television Industry.” 2014. Doctoral Dissertation, University of Virginia. Accessed February 17, 2019. http://libra.virginia.edu/catalog/libra-oa:4252.

MLA Handbook (7th Edition):

Celik, Levent. “Essays on the Economics of Informative Advertising with Applications to the Television Industry.” 2014. Web. 17 Feb 2019.

Vancouver:

Celik L. Essays on the Economics of Informative Advertising with Applications to the Television Industry. [Internet] [Doctoral dissertation]. University of Virginia; 2014. [cited 2019 Feb 17]. Available from: http://libra.virginia.edu/catalog/libra-oa:4252.

Council of Science Editors:

Celik L. Essays on the Economics of Informative Advertising with Applications to the Television Industry. [Doctoral Dissertation]. University of Virginia; 2014. Available from: http://libra.virginia.edu/catalog/libra-oa:4252

7. Rennhoff, Adam David. A Theoretical and Empirical Investigation of Slotting and Promotional Allowances in the Grocery Industry.

Degree: PhD, Economics, 2014, University of Virginia

This dissertation examines the behavior of manufacturers and retailers in the presence of slotting allowances. Slotting allowances are fees manufacturers pay retailers to encourage them… (more)

…of my advisors at the University of Virginia. Simon Anderson, Andrew Cohen, and Kenneth… 

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Rennhoff, A. D. (2014). A Theoretical and Empirical Investigation of Slotting and Promotional Allowances in the Grocery Industry. (Doctoral Dissertation). University of Virginia. Retrieved from http://libra.virginia.edu/catalog/libra-oa:5538

Chicago Manual of Style (16th Edition):

Rennhoff, Adam David. “A Theoretical and Empirical Investigation of Slotting and Promotional Allowances in the Grocery Industry.” 2014. Doctoral Dissertation, University of Virginia. Accessed February 17, 2019. http://libra.virginia.edu/catalog/libra-oa:5538.

MLA Handbook (7th Edition):

Rennhoff, Adam David. “A Theoretical and Empirical Investigation of Slotting and Promotional Allowances in the Grocery Industry.” 2014. Web. 17 Feb 2019.

Vancouver:

Rennhoff AD. A Theoretical and Empirical Investigation of Slotting and Promotional Allowances in the Grocery Industry. [Internet] [Doctoral dissertation]. University of Virginia; 2014. [cited 2019 Feb 17]. Available from: http://libra.virginia.edu/catalog/libra-oa:5538.

Council of Science Editors:

Rennhoff AD. A Theoretical and Empirical Investigation of Slotting and Promotional Allowances in the Grocery Industry. [Doctoral Dissertation]. University of Virginia; 2014. Available from: http://libra.virginia.edu/catalog/libra-oa:5538

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