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You searched for +publisher:"University of Southern California" +contributor:("Tenderich, Burghardt"). Showing records 1 – 30 of 48 total matches.

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University of Southern California

1. Ver Meulen, Alison Leigh. Changing viewership habits: an analysis of the new television landscape: when going over-the-top, who will end up on top?.

Degree: MA, Strategic Public Relations, 2015, University of Southern California

 The following thesis maps the evolution of the television industry by examining how technology has influenced and changed consumer-viewing habits. In the following pages the… (more)

Subjects/Keywords: television; television industry; Netflix; HBO; HBOgo; over-the-top; alternative viewing; viewing habits; Hulu; CBS All Access; future of TV

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APA (6th Edition):

Ver Meulen, A. L. (2015). Changing viewership habits: an analysis of the new television landscape: when going over-the-top, who will end up on top?. (Masters Thesis). University of Southern California. Retrieved from http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/536912/rec/1285

Chicago Manual of Style (16th Edition):

Ver Meulen, Alison Leigh. “Changing viewership habits: an analysis of the new television landscape: when going over-the-top, who will end up on top?.” 2015. Masters Thesis, University of Southern California. Accessed February 22, 2019. http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/536912/rec/1285.

MLA Handbook (7th Edition):

Ver Meulen, Alison Leigh. “Changing viewership habits: an analysis of the new television landscape: when going over-the-top, who will end up on top?.” 2015. Web. 22 Feb 2019.

Vancouver:

Ver Meulen AL. Changing viewership habits: an analysis of the new television landscape: when going over-the-top, who will end up on top?. [Internet] [Masters thesis]. University of Southern California; 2015. [cited 2019 Feb 22]. Available from: http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/536912/rec/1285.

Council of Science Editors:

Ver Meulen AL. Changing viewership habits: an analysis of the new television landscape: when going over-the-top, who will end up on top?. [Masters Thesis]. University of Southern California; 2015. Available from: http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/536912/rec/1285


University of Southern California

2. Kiefaber, Julia. Managing social media assets: how banks harness communications for strategy.

Degree: MA, Strategic Public Relations, 2014, University of Southern California

 The goal of this study is to explore the current state of the customer‐facing social media engagement of financial institutions and deduce actionable public relations… (more)

Subjects/Keywords: social media; banks; financial institution; engagement; corporate communications; financial service provider; financial sector

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APA (6th Edition):

Kiefaber, J. (2014). Managing social media assets: how banks harness communications for strategy. (Masters Thesis). University of Southern California. Retrieved from http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/410450/rec/3925

Chicago Manual of Style (16th Edition):

Kiefaber, Julia. “Managing social media assets: how banks harness communications for strategy.” 2014. Masters Thesis, University of Southern California. Accessed February 22, 2019. http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/410450/rec/3925.

MLA Handbook (7th Edition):

Kiefaber, Julia. “Managing social media assets: how banks harness communications for strategy.” 2014. Web. 22 Feb 2019.

Vancouver:

Kiefaber J. Managing social media assets: how banks harness communications for strategy. [Internet] [Masters thesis]. University of Southern California; 2014. [cited 2019 Feb 22]. Available from: http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/410450/rec/3925.

Council of Science Editors:

Kiefaber J. Managing social media assets: how banks harness communications for strategy. [Masters Thesis]. University of Southern California; 2014. Available from: http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/410450/rec/3925


University of Southern California

3. Cabezas, Maritza C. Digital impact: the impact of mobile digital technology on live music events and its influence on marketing, branding and public relations professionals.

Degree: MA, Strategic Public Relations, 2014, University of Southern California

 An exploration of market trends in the mobile digital landscape and the impact it has had on live events, in particular its influence on Marketing,… (more)

Subjects/Keywords: digital technology; mobile digital; live events; branding; marketing; public relations

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APA (6th Edition):

Cabezas, M. C. (2014). Digital impact: the impact of mobile digital technology on live music events and its influence on marketing, branding and public relations professionals. (Masters Thesis). University of Southern California. Retrieved from http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/367834/rec/1998

Chicago Manual of Style (16th Edition):

Cabezas, Maritza C. “Digital impact: the impact of mobile digital technology on live music events and its influence on marketing, branding and public relations professionals.” 2014. Masters Thesis, University of Southern California. Accessed February 22, 2019. http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/367834/rec/1998.

MLA Handbook (7th Edition):

Cabezas, Maritza C. “Digital impact: the impact of mobile digital technology on live music events and its influence on marketing, branding and public relations professionals.” 2014. Web. 22 Feb 2019.

Vancouver:

Cabezas MC. Digital impact: the impact of mobile digital technology on live music events and its influence on marketing, branding and public relations professionals. [Internet] [Masters thesis]. University of Southern California; 2014. [cited 2019 Feb 22]. Available from: http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/367834/rec/1998.

Council of Science Editors:

Cabezas MC. Digital impact: the impact of mobile digital technology on live music events and its influence on marketing, branding and public relations professionals. [Masters Thesis]. University of Southern California; 2014. Available from: http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/367834/rec/1998


University of Southern California

4. Sineni, Samantha Lynn. Growth hacking: a deep look into online marketing for startups.

Degree: MA, Strategic Public Relations, 2014, University of Southern California

 Growth Hacking: A Deep Look into Online Marketing for Startups sets out to define the new subculture of marketers that call themselves growth hackers. The… (more)

Subjects/Keywords: growth hacking; marketing; startups; tech startups; SaaS; Silicon Valley; online marketing; digital marketing; apps

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APA (6th Edition):

Sineni, S. L. (2014). Growth hacking: a deep look into online marketing for startups. (Masters Thesis). University of Southern California. Retrieved from http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/488635/rec/3103

Chicago Manual of Style (16th Edition):

Sineni, Samantha Lynn. “Growth hacking: a deep look into online marketing for startups.” 2014. Masters Thesis, University of Southern California. Accessed February 22, 2019. http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/488635/rec/3103.

MLA Handbook (7th Edition):

Sineni, Samantha Lynn. “Growth hacking: a deep look into online marketing for startups.” 2014. Web. 22 Feb 2019.

Vancouver:

Sineni SL. Growth hacking: a deep look into online marketing for startups. [Internet] [Masters thesis]. University of Southern California; 2014. [cited 2019 Feb 22]. Available from: http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/488635/rec/3103.

Council of Science Editors:

Sineni SL. Growth hacking: a deep look into online marketing for startups. [Masters Thesis]. University of Southern California; 2014. Available from: http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/488635/rec/3103


University of Southern California

5. Li, Luyang. A study on how companies communicate and market themselves on Sina Weibo.

Degree: MA, Strategic Public Relations, 2012, University of Southern California

 This paper examines how companies communicate and market themselves on Sina Weibo, which can be described as a Chinese Twitter-Facebook hybrid. “Weibo” literally means “micro-blog”… (more)

Subjects/Keywords: Sina Weibo; marketing; public relations; Twitter; social media

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APA (6th Edition):

Li, L. (2012). A study on how companies communicate and market themselves on Sina Weibo. (Masters Thesis). University of Southern California. Retrieved from http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/87644/rec/414

Chicago Manual of Style (16th Edition):

Li, Luyang. “A study on how companies communicate and market themselves on Sina Weibo.” 2012. Masters Thesis, University of Southern California. Accessed February 22, 2019. http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/87644/rec/414.

MLA Handbook (7th Edition):

Li, Luyang. “A study on how companies communicate and market themselves on Sina Weibo.” 2012. Web. 22 Feb 2019.

Vancouver:

Li L. A study on how companies communicate and market themselves on Sina Weibo. [Internet] [Masters thesis]. University of Southern California; 2012. [cited 2019 Feb 22]. Available from: http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/87644/rec/414.

Council of Science Editors:

Li L. A study on how companies communicate and market themselves on Sina Weibo. [Masters Thesis]. University of Southern California; 2012. Available from: http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/87644/rec/414


University of Southern California

6. Staffaroni, Sara. Crisis communication & natural disasters: communication plan for Rome, Italy in the case of an earthquake.

Degree: MA, Strategic Public Relations, 2012, University of Southern California

 This paper explores the present natural disasters crisis communications findings and best practices, and applies them to develop the ideal crisis communication plan for Italy… (more)

Subjects/Keywords: crisis communication; natural disasters; earthquake; Italy; Rome; Communication Plan for Rome; Italy

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APA (6th Edition):

Staffaroni, S. (2012). Crisis communication & natural disasters: communication plan for Rome, Italy in the case of an earthquake. (Masters Thesis). University of Southern California. Retrieved from http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/10441/rec/1701

Chicago Manual of Style (16th Edition):

Staffaroni, Sara. “Crisis communication & natural disasters: communication plan for Rome, Italy in the case of an earthquake.” 2012. Masters Thesis, University of Southern California. Accessed February 22, 2019. http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/10441/rec/1701.

MLA Handbook (7th Edition):

Staffaroni, Sara. “Crisis communication & natural disasters: communication plan for Rome, Italy in the case of an earthquake.” 2012. Web. 22 Feb 2019.

Vancouver:

Staffaroni S. Crisis communication & natural disasters: communication plan for Rome, Italy in the case of an earthquake. [Internet] [Masters thesis]. University of Southern California; 2012. [cited 2019 Feb 22]. Available from: http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/10441/rec/1701.

Council of Science Editors:

Staffaroni S. Crisis communication & natural disasters: communication plan for Rome, Italy in the case of an earthquake. [Masters Thesis]. University of Southern California; 2012. Available from: http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/10441/rec/1701


University of Southern California

7. Miller, Amber Dawn. Reversing the transition away from traditional foods and culture: health care communications for a multicultural audience.

Degree: MA, Strategic Public Relations, 2014, University of Southern California

 There are many influences that have affected American Indian health. This thesis examines some of the shortcomings of current healthy eating communications campaigns targeting American… (more)

Subjects/Keywords: multicultural; public relations; communications; health care; American Indian; culture; traditions; obesity; diabetes; Native American; health campaigns; Indian Health Services; USDA; American Diabetes Association; change

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APA (6th Edition):

Miller, A. D. (2014). Reversing the transition away from traditional foods and culture: health care communications for a multicultural audience. (Masters Thesis). University of Southern California. Retrieved from http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/445654/rec/5577

Chicago Manual of Style (16th Edition):

Miller, Amber Dawn. “Reversing the transition away from traditional foods and culture: health care communications for a multicultural audience.” 2014. Masters Thesis, University of Southern California. Accessed February 22, 2019. http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/445654/rec/5577.

MLA Handbook (7th Edition):

Miller, Amber Dawn. “Reversing the transition away from traditional foods and culture: health care communications for a multicultural audience.” 2014. Web. 22 Feb 2019.

Vancouver:

Miller AD. Reversing the transition away from traditional foods and culture: health care communications for a multicultural audience. [Internet] [Masters thesis]. University of Southern California; 2014. [cited 2019 Feb 22]. Available from: http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/445654/rec/5577.

Council of Science Editors:

Miller AD. Reversing the transition away from traditional foods and culture: health care communications for a multicultural audience. [Masters Thesis]. University of Southern California; 2014. Available from: http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/445654/rec/5577


University of Southern California

8. Munt, Andres Alberto. One more thing: experiential economies and the future of public relations.

Degree: MA, Strategic Public Relations, 2014, University of Southern California

 This paper argues that experiential public relations are the future of the field of public relations, partly due to the growth of experiential economies themselves.… (more)

Subjects/Keywords: experience; economies; PR; public relations; entertainment; publicity; publicists; convention; Comic-Con; service economies; video games; gaming; Xbox; PlayStation; PS4; Xbox One

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APA (6th Edition):

Munt, A. A. (2014). One more thing: experiential economies and the future of public relations. (Masters Thesis). University of Southern California. Retrieved from http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/515742/rec/4558

Chicago Manual of Style (16th Edition):

Munt, Andres Alberto. “One more thing: experiential economies and the future of public relations.” 2014. Masters Thesis, University of Southern California. Accessed February 22, 2019. http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/515742/rec/4558.

MLA Handbook (7th Edition):

Munt, Andres Alberto. “One more thing: experiential economies and the future of public relations.” 2014. Web. 22 Feb 2019.

Vancouver:

Munt AA. One more thing: experiential economies and the future of public relations. [Internet] [Masters thesis]. University of Southern California; 2014. [cited 2019 Feb 22]. Available from: http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/515742/rec/4558.

Council of Science Editors:

Munt AA. One more thing: experiential economies and the future of public relations. [Masters Thesis]. University of Southern California; 2014. Available from: http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/515742/rec/4558


University of Southern California

9. Scheer, Erica Ann. The effects of poor practice in public relations: the Pennsylvania State football scandal.

Degree: MA, Strategic Public Relations, 2014, University of Southern California

 The following white paper explores the effects of poor public relations practice as it pertained to the Pennsylvania State University football scandal. More specifically, it… (more)

Subjects/Keywords: public relations; PR; poor practice; Pennsylvania State; Penn State; best practice; sports scandal; football; sex abuse scandal

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APA (6th Edition):

Scheer, E. A. (2014). The effects of poor practice in public relations: the Pennsylvania State football scandal. (Masters Thesis). University of Southern California. Retrieved from http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/455768/rec/6662

Chicago Manual of Style (16th Edition):

Scheer, Erica Ann. “The effects of poor practice in public relations: the Pennsylvania State football scandal.” 2014. Masters Thesis, University of Southern California. Accessed February 22, 2019. http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/455768/rec/6662.

MLA Handbook (7th Edition):

Scheer, Erica Ann. “The effects of poor practice in public relations: the Pennsylvania State football scandal.” 2014. Web. 22 Feb 2019.

Vancouver:

Scheer EA. The effects of poor practice in public relations: the Pennsylvania State football scandal. [Internet] [Masters thesis]. University of Southern California; 2014. [cited 2019 Feb 22]. Available from: http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/455768/rec/6662.

Council of Science Editors:

Scheer EA. The effects of poor practice in public relations: the Pennsylvania State football scandal. [Masters Thesis]. University of Southern California; 2014. Available from: http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/455768/rec/6662


University of Southern California

10. Dobrev, Stanislav (Staffo). Public relations vs. advertising for the big screen: the ever-growing role of strategic public relations in the effective marketing of theatrical motion picture releases.

Degree: MA, Strategic Public Relations, 2015, University of Southern California

 This paper examines the ever-growing role of public relations (PR) initiatives as they relate to marketing the theatrical release of a motion picture without relying… (more)

Subjects/Keywords: strategic; public relations; advertising; marketing; film; movie; motion picture; release

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APA (6th Edition):

Dobrev, S. (. (2015). Public relations vs. advertising for the big screen: the ever-growing role of strategic public relations in the effective marketing of theatrical motion picture releases. (Masters Thesis). University of Southern California. Retrieved from http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/554540/rec/5325

Chicago Manual of Style (16th Edition):

Dobrev, Stanislav (Staffo). “Public relations vs. advertising for the big screen: the ever-growing role of strategic public relations in the effective marketing of theatrical motion picture releases.” 2015. Masters Thesis, University of Southern California. Accessed February 22, 2019. http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/554540/rec/5325.

MLA Handbook (7th Edition):

Dobrev, Stanislav (Staffo). “Public relations vs. advertising for the big screen: the ever-growing role of strategic public relations in the effective marketing of theatrical motion picture releases.” 2015. Web. 22 Feb 2019.

Vancouver:

Dobrev S(. Public relations vs. advertising for the big screen: the ever-growing role of strategic public relations in the effective marketing of theatrical motion picture releases. [Internet] [Masters thesis]. University of Southern California; 2015. [cited 2019 Feb 22]. Available from: http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/554540/rec/5325.

Council of Science Editors:

Dobrev S(. Public relations vs. advertising for the big screen: the ever-growing role of strategic public relations in the effective marketing of theatrical motion picture releases. [Masters Thesis]. University of Southern California; 2015. Available from: http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/554540/rec/5325


University of Southern California

11. Orellana, Maria Raquel. Public health anti-obesity communication: an analysis of current campaigns for future guidance.

Degree: MA, Strategic Public Relations, 2013, University of Southern California

 In the last thirty years, the incidence of obesity has grown at alarmingly rapid rates. In 2010, the International Association for the Study of Obesity… (more)

Subjects/Keywords: campaign; communications; nutrition; obesity; public health; social marketing

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APA (6th Edition):

Orellana, M. R. (2013). Public health anti-obesity communication: an analysis of current campaigns for future guidance. (Masters Thesis). University of Southern California. Retrieved from http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/323845/rec/5322

Chicago Manual of Style (16th Edition):

Orellana, Maria Raquel. “Public health anti-obesity communication: an analysis of current campaigns for future guidance.” 2013. Masters Thesis, University of Southern California. Accessed February 22, 2019. http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/323845/rec/5322.

MLA Handbook (7th Edition):

Orellana, Maria Raquel. “Public health anti-obesity communication: an analysis of current campaigns for future guidance.” 2013. Web. 22 Feb 2019.

Vancouver:

Orellana MR. Public health anti-obesity communication: an analysis of current campaigns for future guidance. [Internet] [Masters thesis]. University of Southern California; 2013. [cited 2019 Feb 22]. Available from: http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/323845/rec/5322.

Council of Science Editors:

Orellana MR. Public health anti-obesity communication: an analysis of current campaigns for future guidance. [Masters Thesis]. University of Southern California; 2013. Available from: http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/323845/rec/5322


University of Southern California

12. Rahim, Nadia. The impact of social media on the diabetes industry.

Degree: MA, Strategic Public Relations, 2014, University of Southern California

 This paper examines the impact social media has had on the diabetes medical device industry. More specifically, it analyzes the current uses of social media… (more)

Subjects/Keywords: social media; diabetes; insulin pump; Facebook; Twitter

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APA (6th Edition):

Rahim, N. (2014). The impact of social media on the diabetes industry. (Masters Thesis). University of Southern California. Retrieved from http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/408527/rec/6834

Chicago Manual of Style (16th Edition):

Rahim, Nadia. “The impact of social media on the diabetes industry.” 2014. Masters Thesis, University of Southern California. Accessed February 22, 2019. http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/408527/rec/6834.

MLA Handbook (7th Edition):

Rahim, Nadia. “The impact of social media on the diabetes industry.” 2014. Web. 22 Feb 2019.

Vancouver:

Rahim N. The impact of social media on the diabetes industry. [Internet] [Masters thesis]. University of Southern California; 2014. [cited 2019 Feb 22]. Available from: http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/408527/rec/6834.

Council of Science Editors:

Rahim N. The impact of social media on the diabetes industry. [Masters Thesis]. University of Southern California; 2014. Available from: http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/408527/rec/6834


University of Southern California

13. Donath, Jessica. News from Germany between 1985 and 1995 - a casualty of the end of the Cold War.

Degree: MA, Journalism (Print Journalism), 2012, University of Southern California

 This work examines the close relationship between news media and foreign policy on one hand, and news media and democracy on the other. Using foreign… (more)

Subjects/Keywords: Germany; US foreign policy; news coverage; Cold War; German-American relationship; media; democracy

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APA (6th Edition):

Donath, J. (2012). News from Germany between 1985 and 1995 - a casualty of the end of the Cold War. (Masters Thesis). University of Southern California. Retrieved from http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/34503/rec/4410

Chicago Manual of Style (16th Edition):

Donath, Jessica. “News from Germany between 1985 and 1995 - a casualty of the end of the Cold War.” 2012. Masters Thesis, University of Southern California. Accessed February 22, 2019. http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/34503/rec/4410.

MLA Handbook (7th Edition):

Donath, Jessica. “News from Germany between 1985 and 1995 - a casualty of the end of the Cold War.” 2012. Web. 22 Feb 2019.

Vancouver:

Donath J. News from Germany between 1985 and 1995 - a casualty of the end of the Cold War. [Internet] [Masters thesis]. University of Southern California; 2012. [cited 2019 Feb 22]. Available from: http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/34503/rec/4410.

Council of Science Editors:

Donath J. News from Germany between 1985 and 1995 - a casualty of the end of the Cold War. [Masters Thesis]. University of Southern California; 2012. Available from: http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/34503/rec/4410


University of Southern California

14. Shen, Chu. Consumer awareness of Chinese brands in the United States.

Degree: MA, Strategic Public Relations, 2012, University of Southern California

 This paper discusses United States consumer awareness of Chinese brands as Chinese companies have entered the American market in recent years. Through several interviews with… (more)

Subjects/Keywords: China; brands; United States; awareness

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APA (6th Edition):

Shen, C. (2012). Consumer awareness of Chinese brands in the United States. (Masters Thesis). University of Southern California. Retrieved from http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/31813/rec/1607

Chicago Manual of Style (16th Edition):

Shen, Chu. “Consumer awareness of Chinese brands in the United States.” 2012. Masters Thesis, University of Southern California. Accessed February 22, 2019. http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/31813/rec/1607.

MLA Handbook (7th Edition):

Shen, Chu. “Consumer awareness of Chinese brands in the United States.” 2012. Web. 22 Feb 2019.

Vancouver:

Shen C. Consumer awareness of Chinese brands in the United States. [Internet] [Masters thesis]. University of Southern California; 2012. [cited 2019 Feb 22]. Available from: http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/31813/rec/1607.

Council of Science Editors:

Shen C. Consumer awareness of Chinese brands in the United States. [Masters Thesis]. University of Southern California; 2012. Available from: http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/31813/rec/1607


University of Southern California

15. Kane, Sarah Nichol. The share factor: implications of global digital strategy for public relations.

Degree: MA, Strategic Public Relations, 2012, University of Southern California

 This paper examines the status of public relations in the digital era through a look back at the evolution of public relations and outlooks for… (more)

Subjects/Keywords: campaigns; global digital strategy; public relations; communication; multimedia; social media; history of public relations; integrated campaigns; social networking; future of PR

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APA (6th Edition):

Kane, S. N. (2012). The share factor: implications of global digital strategy for public relations. (Masters Thesis). University of Southern California. Retrieved from http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/104478/rec/7290

Chicago Manual of Style (16th Edition):

Kane, Sarah Nichol. “The share factor: implications of global digital strategy for public relations.” 2012. Masters Thesis, University of Southern California. Accessed February 22, 2019. http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/104478/rec/7290.

MLA Handbook (7th Edition):

Kane, Sarah Nichol. “The share factor: implications of global digital strategy for public relations.” 2012. Web. 22 Feb 2019.

Vancouver:

Kane SN. The share factor: implications of global digital strategy for public relations. [Internet] [Masters thesis]. University of Southern California; 2012. [cited 2019 Feb 22]. Available from: http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/104478/rec/7290.

Council of Science Editors:

Kane SN. The share factor: implications of global digital strategy for public relations. [Masters Thesis]. University of Southern California; 2012. Available from: http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/104478/rec/7290


University of Southern California

16. Cerro, Candice A. A critical look at organic farming and positioning of organic products in the American market.

Degree: MA, Strategic Public Relations, 2013, University of Southern California

 A Critical Look at Organic Farming and Positioning of Organic Products in the American Market explores research, policy and the history of organic farming to… (more)

Subjects/Keywords: organic; farming; public Relations; marketing; labeling

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APA (6th Edition):

Cerro, C. A. (2013). A critical look at organic farming and positioning of organic products in the American market. (Masters Thesis). University of Southern California. Retrieved from http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/127656/rec/161

Chicago Manual of Style (16th Edition):

Cerro, Candice A. “A critical look at organic farming and positioning of organic products in the American market.” 2013. Masters Thesis, University of Southern California. Accessed February 22, 2019. http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/127656/rec/161.

MLA Handbook (7th Edition):

Cerro, Candice A. “A critical look at organic farming and positioning of organic products in the American market.” 2013. Web. 22 Feb 2019.

Vancouver:

Cerro CA. A critical look at organic farming and positioning of organic products in the American market. [Internet] [Masters thesis]. University of Southern California; 2013. [cited 2019 Feb 22]. Available from: http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/127656/rec/161.

Council of Science Editors:

Cerro CA. A critical look at organic farming and positioning of organic products in the American market. [Masters Thesis]. University of Southern California; 2013. Available from: http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/127656/rec/161


University of Southern California

17. Xu, Ran. Are public relations firms ready to lead in the new communication normal? the changing agency landscape and PR’s shifting roles.

Degree: MA, Strategic Public Relations, 2015, University of Southern California

 The intensifying discipline cross‐over or the digital ""land grab"" means that PR agencies’ competitors are not limited to their fellow PR firms anymore; increasingly, they… (more)

Subjects/Keywords: public relations; agency; marketing; digital; advertising; integrated marketing communications; social media; convergence; earned media

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APA (6th Edition):

Xu, R. (2015). Are public relations firms ready to lead in the new communication normal? the changing agency landscape and PR’s shifting roles. (Masters Thesis). University of Southern California. Retrieved from http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/548112/rec/886

Chicago Manual of Style (16th Edition):

Xu, Ran. “Are public relations firms ready to lead in the new communication normal? the changing agency landscape and PR’s shifting roles.” 2015. Masters Thesis, University of Southern California. Accessed February 22, 2019. http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/548112/rec/886.

MLA Handbook (7th Edition):

Xu, Ran. “Are public relations firms ready to lead in the new communication normal? the changing agency landscape and PR’s shifting roles.” 2015. Web. 22 Feb 2019.

Vancouver:

Xu R. Are public relations firms ready to lead in the new communication normal? the changing agency landscape and PR’s shifting roles. [Internet] [Masters thesis]. University of Southern California; 2015. [cited 2019 Feb 22]. Available from: http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/548112/rec/886.

Council of Science Editors:

Xu R. Are public relations firms ready to lead in the new communication normal? the changing agency landscape and PR’s shifting roles. [Masters Thesis]. University of Southern California; 2015. Available from: http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/548112/rec/886


University of Southern California

18. Steinmann, Alyssa Michelle. Collegiate athletics in crisis: a new practical model for crisis communication/management.

Degree: MA, Strategic Public Relations, 2014, University of Southern California

 This thesis examines how collegiate sports/athletics departments should prepare for and handle crises in terms of communications and public relations. While many universities have rough… (more)

Subjects/Keywords: public relations; crisis communications; crises; sports; athletics

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APA (6th Edition):

Steinmann, A. M. (2014). Collegiate athletics in crisis: a new practical model for crisis communication/management. (Masters Thesis). University of Southern California. Retrieved from http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/459715/rec/1445

Chicago Manual of Style (16th Edition):

Steinmann, Alyssa Michelle. “Collegiate athletics in crisis: a new practical model for crisis communication/management.” 2014. Masters Thesis, University of Southern California. Accessed February 22, 2019. http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/459715/rec/1445.

MLA Handbook (7th Edition):

Steinmann, Alyssa Michelle. “Collegiate athletics in crisis: a new practical model for crisis communication/management.” 2014. Web. 22 Feb 2019.

Vancouver:

Steinmann AM. Collegiate athletics in crisis: a new practical model for crisis communication/management. [Internet] [Masters thesis]. University of Southern California; 2014. [cited 2019 Feb 22]. Available from: http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/459715/rec/1445.

Council of Science Editors:

Steinmann AM. Collegiate athletics in crisis: a new practical model for crisis communication/management. [Masters Thesis]. University of Southern California; 2014. Available from: http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/459715/rec/1445


University of Southern California

19. Sochowski, Brittney N. Public engagement, media relations and the future of the PR industry.

Degree: MA, Strategic Public Relations, 2011, University of Southern California

 Public relations has experienced monumental shifts over the past ten years resulting in a new era of communication and new expectations among consumers. With the… (more)

Subjects/Keywords: public engagement; media relations; future of the PR industry

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APA (6th Edition):

Sochowski, B. N. (2011). Public engagement, media relations and the future of the PR industry. (Masters Thesis). University of Southern California. Retrieved from http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll127/id/457077/rec/5321

Chicago Manual of Style (16th Edition):

Sochowski, Brittney N. “Public engagement, media relations and the future of the PR industry.” 2011. Masters Thesis, University of Southern California. Accessed February 22, 2019. http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll127/id/457077/rec/5321.

MLA Handbook (7th Edition):

Sochowski, Brittney N. “Public engagement, media relations and the future of the PR industry.” 2011. Web. 22 Feb 2019.

Vancouver:

Sochowski BN. Public engagement, media relations and the future of the PR industry. [Internet] [Masters thesis]. University of Southern California; 2011. [cited 2019 Feb 22]. Available from: http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll127/id/457077/rec/5321.

Council of Science Editors:

Sochowski BN. Public engagement, media relations and the future of the PR industry. [Masters Thesis]. University of Southern California; 2011. Available from: http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll127/id/457077/rec/5321


University of Southern California

20. Ryan, Nicole. Reinventing the wrapper, not the Whopper: the "greenwashing" PR behind fast food chains' niche healthy menus.

Degree: MA, Strategic Public Relations, 2015, University of Southern California

 Merriam Webster Dictionary defines “greenwashing” as “expressions of environmentalist concerns ... as a cover for products, policies, or activities.” While the traditional definition of “greenwashing”… (more)

Subjects/Keywords: fast food; quick service restaurants; healthy; menus; healthy menus; greenwashing; public relations; McDonald'; s; Burger King; Taco Bell; Wendy'; s; Subway; Dunkin' Donuts; Starbucks; In‐N‐Out; Carl'; s Jr.; Hardee'; s

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APA (6th Edition):

Ryan, N. (2015). Reinventing the wrapper, not the Whopper: the "greenwashing" PR behind fast food chains' niche healthy menus. (Masters Thesis). University of Southern California. Retrieved from http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/535592/rec/5500

Chicago Manual of Style (16th Edition):

Ryan, Nicole. “Reinventing the wrapper, not the Whopper: the "greenwashing" PR behind fast food chains' niche healthy menus.” 2015. Masters Thesis, University of Southern California. Accessed February 22, 2019. http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/535592/rec/5500.

MLA Handbook (7th Edition):

Ryan, Nicole. “Reinventing the wrapper, not the Whopper: the "greenwashing" PR behind fast food chains' niche healthy menus.” 2015. Web. 22 Feb 2019.

Vancouver:

Ryan N. Reinventing the wrapper, not the Whopper: the "greenwashing" PR behind fast food chains' niche healthy menus. [Internet] [Masters thesis]. University of Southern California; 2015. [cited 2019 Feb 22]. Available from: http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/535592/rec/5500.

Council of Science Editors:

Ryan N. Reinventing the wrapper, not the Whopper: the "greenwashing" PR behind fast food chains' niche healthy menus. [Masters Thesis]. University of Southern California; 2015. Available from: http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/535592/rec/5500


University of Southern California

21. Press, Meryl S. The visual literacy explosion: a brief history, relevant cases and commonly accepted practices.

Degree: MA, Strategic Public Relations, 2015, University of Southern California

 The purpose of this thesis is to gain an in‐depth understanding of the role the visual literacy explosion has played and will continue to play… (more)

Subjects/Keywords: visual literacy; visuals; communications; public relations; social media; public; relations; trends; media; journalism; GIF; image; video; communication; visual

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APA (6th Edition):

Press, M. S. (2015). The visual literacy explosion: a brief history, relevant cases and commonly accepted practices. (Masters Thesis). University of Southern California. Retrieved from http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/571827/rec/7392

Chicago Manual of Style (16th Edition):

Press, Meryl S. “The visual literacy explosion: a brief history, relevant cases and commonly accepted practices.” 2015. Masters Thesis, University of Southern California. Accessed February 22, 2019. http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/571827/rec/7392.

MLA Handbook (7th Edition):

Press, Meryl S. “The visual literacy explosion: a brief history, relevant cases and commonly accepted practices.” 2015. Web. 22 Feb 2019.

Vancouver:

Press MS. The visual literacy explosion: a brief history, relevant cases and commonly accepted practices. [Internet] [Masters thesis]. University of Southern California; 2015. [cited 2019 Feb 22]. Available from: http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/571827/rec/7392.

Council of Science Editors:

Press MS. The visual literacy explosion: a brief history, relevant cases and commonly accepted practices. [Masters Thesis]. University of Southern California; 2015. Available from: http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/571827/rec/7392


University of Southern California

22. Markell, Amanda. Public relations in the music business: how publicists continue to improve a changing industry.

Degree: MA, Strategic Public Relations, 2013, University of Southern California

 This paper examines public relations professionals and how vital they have grown to be within the music industry. ❧ More specifically, this thesis explores a… (more)

Subjects/Keywords: public relations; music; music industry; publicity

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APA (6th Edition):

Markell, A. (2013). Public relations in the music business: how publicists continue to improve a changing industry. (Masters Thesis). University of Southern California. Retrieved from http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/252313/rec/5324

Chicago Manual of Style (16th Edition):

Markell, Amanda. “Public relations in the music business: how publicists continue to improve a changing industry.” 2013. Masters Thesis, University of Southern California. Accessed February 22, 2019. http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/252313/rec/5324.

MLA Handbook (7th Edition):

Markell, Amanda. “Public relations in the music business: how publicists continue to improve a changing industry.” 2013. Web. 22 Feb 2019.

Vancouver:

Markell A. Public relations in the music business: how publicists continue to improve a changing industry. [Internet] [Masters thesis]. University of Southern California; 2013. [cited 2019 Feb 22]. Available from: http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/252313/rec/5324.

Council of Science Editors:

Markell A. Public relations in the music business: how publicists continue to improve a changing industry. [Masters Thesis]. University of Southern California; 2013. Available from: http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/252313/rec/5324


University of Southern California

23. Ju, Xing. An analysis of internal communication practices in Marvell and tentative optimization suggestions.

Degree: MA, Strategic Public Relations, 2012, University of Southern California

 This paper examines the internal communication practices in Marvell, one of the world’s largest semiconductor corporations based in Silicon Valley, USA, and offers suggestions for… (more)

Subjects/Keywords: internal communication; social media; Marvell

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APA (6th Edition):

Ju, X. (2012). An analysis of internal communication practices in Marvell and tentative optimization suggestions. (Masters Thesis). University of Southern California. Retrieved from http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/86015/rec/669

Chicago Manual of Style (16th Edition):

Ju, Xing. “An analysis of internal communication practices in Marvell and tentative optimization suggestions.” 2012. Masters Thesis, University of Southern California. Accessed February 22, 2019. http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/86015/rec/669.

MLA Handbook (7th Edition):

Ju, Xing. “An analysis of internal communication practices in Marvell and tentative optimization suggestions.” 2012. Web. 22 Feb 2019.

Vancouver:

Ju X. An analysis of internal communication practices in Marvell and tentative optimization suggestions. [Internet] [Masters thesis]. University of Southern California; 2012. [cited 2019 Feb 22]. Available from: http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/86015/rec/669.

Council of Science Editors:

Ju X. An analysis of internal communication practices in Marvell and tentative optimization suggestions. [Masters Thesis]. University of Southern California; 2012. Available from: http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/86015/rec/669


University of Southern California

24. Boyle, Alecxandra. Nostalgia: more than just the flavor of the week: a critical look at the movement of nostalgic food from "trend" to "mainstream".

Degree: MA, Strategic Public Relations, 2014, University of Southern California

 The culinary evolution of nostalgic food was studied and supported with palatable evidence from past and present popular restaurants and food and beverage brands, which… (more)

Subjects/Keywords: nostalgia; nostalgic food; food trends; comfort food

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APA (6th Edition):

Boyle, A. (2014). Nostalgia: more than just the flavor of the week: a critical look at the movement of nostalgic food from "trend" to "mainstream". (Masters Thesis). University of Southern California. Retrieved from http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/363150/rec/4456

Chicago Manual of Style (16th Edition):

Boyle, Alecxandra. “Nostalgia: more than just the flavor of the week: a critical look at the movement of nostalgic food from "trend" to "mainstream".” 2014. Masters Thesis, University of Southern California. Accessed February 22, 2019. http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/363150/rec/4456.

MLA Handbook (7th Edition):

Boyle, Alecxandra. “Nostalgia: more than just the flavor of the week: a critical look at the movement of nostalgic food from "trend" to "mainstream".” 2014. Web. 22 Feb 2019.

Vancouver:

Boyle A. Nostalgia: more than just the flavor of the week: a critical look at the movement of nostalgic food from "trend" to "mainstream". [Internet] [Masters thesis]. University of Southern California; 2014. [cited 2019 Feb 22]. Available from: http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/363150/rec/4456.

Council of Science Editors:

Boyle A. Nostalgia: more than just the flavor of the week: a critical look at the movement of nostalgic food from "trend" to "mainstream". [Masters Thesis]. University of Southern California; 2014. Available from: http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/363150/rec/4456


University of Southern California

25. Qin, Wei. A study of social media practices and trends in the field of investor relations.

Degree: MA, Strategic Public Relations, 2011, University of Southern California

 This thesis will offer investor relations officers and financial communication professionals a view of the trends in corporate disclosure and the suitability of social media… (more)

Subjects/Keywords: Investor relations; financial communications; public relations; social media; corporate disclosure

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APA (6th Edition):

Qin, W. (2011). A study of social media practices and trends in the field of investor relations. (Masters Thesis). University of Southern California. Retrieved from http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll127/id/615427/rec/402

Chicago Manual of Style (16th Edition):

Qin, Wei. “A study of social media practices and trends in the field of investor relations.” 2011. Masters Thesis, University of Southern California. Accessed February 22, 2019. http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll127/id/615427/rec/402.

MLA Handbook (7th Edition):

Qin, Wei. “A study of social media practices and trends in the field of investor relations.” 2011. Web. 22 Feb 2019.

Vancouver:

Qin W. A study of social media practices and trends in the field of investor relations. [Internet] [Masters thesis]. University of Southern California; 2011. [cited 2019 Feb 22]. Available from: http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll127/id/615427/rec/402.

Council of Science Editors:

Qin W. A study of social media practices and trends in the field of investor relations. [Masters Thesis]. University of Southern California; 2011. Available from: http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll127/id/615427/rec/402


University of Southern California

26. Gonzalez, Kristen Lynne. From the EV1 to the Chevy Volt: a re-electrification of the American automobile industry.

Degree: MA, Strategic Public Relations, 2013, University of Southern California

 This paper examines the successes and failures of General Motors in the electric vehicle (EV) industry from the EV1, released in 1996, to its predecessor,… (more)

Subjects/Keywords: Chevy; Chevrolet; electric vehicle; EV; EV1; General Motors; GM; Volt

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APA (6th Edition):

Gonzalez, K. L. (2013). From the EV1 to the Chevy Volt: a re-electrification of the American automobile industry. (Masters Thesis). University of Southern California. Retrieved from http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/311705/rec/2920

Chicago Manual of Style (16th Edition):

Gonzalez, Kristen Lynne. “From the EV1 to the Chevy Volt: a re-electrification of the American automobile industry.” 2013. Masters Thesis, University of Southern California. Accessed February 22, 2019. http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/311705/rec/2920.

MLA Handbook (7th Edition):

Gonzalez, Kristen Lynne. “From the EV1 to the Chevy Volt: a re-electrification of the American automobile industry.” 2013. Web. 22 Feb 2019.

Vancouver:

Gonzalez KL. From the EV1 to the Chevy Volt: a re-electrification of the American automobile industry. [Internet] [Masters thesis]. University of Southern California; 2013. [cited 2019 Feb 22]. Available from: http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/311705/rec/2920.

Council of Science Editors:

Gonzalez KL. From the EV1 to the Chevy Volt: a re-electrification of the American automobile industry. [Masters Thesis]. University of Southern California; 2013. Available from: http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/311705/rec/2920


University of Southern California

27. Savastano, Emily M. Utilizing brand personality while engaging Millennials on Twitter.

Degree: MA, Strategic Public Relations, 2014, University of Southern California

 Often referred to as the "Echo Boomers" or "Gen Y" Millennials are the enormous generation shaping the consumer marketplace and companies are trying desperately to… (more)

Subjects/Keywords: Millennials; Twitter; brand personality

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APA (6th Edition):

Savastano, E. M. (2014). Utilizing brand personality while engaging Millennials on Twitter. (Masters Thesis). University of Southern California. Retrieved from http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/516693/rec/7779

Chicago Manual of Style (16th Edition):

Savastano, Emily M. “Utilizing brand personality while engaging Millennials on Twitter.” 2014. Masters Thesis, University of Southern California. Accessed February 22, 2019. http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/516693/rec/7779.

MLA Handbook (7th Edition):

Savastano, Emily M. “Utilizing brand personality while engaging Millennials on Twitter.” 2014. Web. 22 Feb 2019.

Vancouver:

Savastano EM. Utilizing brand personality while engaging Millennials on Twitter. [Internet] [Masters thesis]. University of Southern California; 2014. [cited 2019 Feb 22]. Available from: http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/516693/rec/7779.

Council of Science Editors:

Savastano EM. Utilizing brand personality while engaging Millennials on Twitter. [Masters Thesis]. University of Southern California; 2014. Available from: http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/516693/rec/7779


University of Southern California

28. Liu, Yijie. A study of the cultural environment of social media.

Degree: MA, Strategic Public Relations, 2014, University of Southern California

 Over the past several years, social media has emerged to redefine the way people communicate. A new communications environment was formed with new language, communication… (more)

Subjects/Keywords: public relations; social media management; Twitter; branding; Twitter marketing

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APA (6th Edition):

Liu, Y. (2014). A study of the cultural environment of social media. (Masters Thesis). University of Southern California. Retrieved from http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/412371/rec/405

Chicago Manual of Style (16th Edition):

Liu, Yijie. “A study of the cultural environment of social media.” 2014. Masters Thesis, University of Southern California. Accessed February 22, 2019. http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/412371/rec/405.

MLA Handbook (7th Edition):

Liu, Yijie. “A study of the cultural environment of social media.” 2014. Web. 22 Feb 2019.

Vancouver:

Liu Y. A study of the cultural environment of social media. [Internet] [Masters thesis]. University of Southern California; 2014. [cited 2019 Feb 22]. Available from: http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/412371/rec/405.

Council of Science Editors:

Liu Y. A study of the cultural environment of social media. [Masters Thesis]. University of Southern California; 2014. Available from: http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/412371/rec/405


University of Southern California

29. Huang, Yi. Cultural differences in communication patterns of international B2C technology companies on Weibo and Twitter: an examination of effectiveness from a motivation perspective.

Degree: MA, Strategic Public Relations, 2015, University of Southern California

 With the penetration of Internet and social media, the world is not only gradually turning into a flat place for international commerce, but also opening… (more)

Subjects/Keywords: cultural difference; social media; motivation

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APA (6th Edition):

Huang, Y. (2015). Cultural differences in communication patterns of international B2C technology companies on Weibo and Twitter: an examination of effectiveness from a motivation perspective. (Masters Thesis). University of Southern California. Retrieved from http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/595938/rec/1726

Chicago Manual of Style (16th Edition):

Huang, Yi. “Cultural differences in communication patterns of international B2C technology companies on Weibo and Twitter: an examination of effectiveness from a motivation perspective.” 2015. Masters Thesis, University of Southern California. Accessed February 22, 2019. http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/595938/rec/1726.

MLA Handbook (7th Edition):

Huang, Yi. “Cultural differences in communication patterns of international B2C technology companies on Weibo and Twitter: an examination of effectiveness from a motivation perspective.” 2015. Web. 22 Feb 2019.

Vancouver:

Huang Y. Cultural differences in communication patterns of international B2C technology companies on Weibo and Twitter: an examination of effectiveness from a motivation perspective. [Internet] [Masters thesis]. University of Southern California; 2015. [cited 2019 Feb 22]. Available from: http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/595938/rec/1726.

Council of Science Editors:

Huang Y. Cultural differences in communication patterns of international B2C technology companies on Weibo and Twitter: an examination of effectiveness from a motivation perspective. [Masters Thesis]. University of Southern California; 2015. Available from: http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/595938/rec/1726


University of Southern California

30. Lam, Jonathan Gregory. The 2011 NFL lockout: labor negotiations and their impact on public relations in professional sports leagues.

Degree: MA, Strategic Public Relations, 2011, University of Southern California

 Above all else, communication is the key to public relations. As PR practitioners, our job is to listen to our audiences and communicate with them.… (more)

Subjects/Keywords: lockout; strike; work stoppage; labor negotiations; professional sports; National Football League; NFL

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APA (6th Edition):

Lam, J. G. (2011). The 2011 NFL lockout: labor negotiations and their impact on public relations in professional sports leagues. (Masters Thesis). University of Southern California. Retrieved from http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll127/id/470979/rec/6410

Chicago Manual of Style (16th Edition):

Lam, Jonathan Gregory. “The 2011 NFL lockout: labor negotiations and their impact on public relations in professional sports leagues.” 2011. Masters Thesis, University of Southern California. Accessed February 22, 2019. http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll127/id/470979/rec/6410.

MLA Handbook (7th Edition):

Lam, Jonathan Gregory. “The 2011 NFL lockout: labor negotiations and their impact on public relations in professional sports leagues.” 2011. Web. 22 Feb 2019.

Vancouver:

Lam JG. The 2011 NFL lockout: labor negotiations and their impact on public relations in professional sports leagues. [Internet] [Masters thesis]. University of Southern California; 2011. [cited 2019 Feb 22]. Available from: http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll127/id/470979/rec/6410.

Council of Science Editors:

Lam JG. The 2011 NFL lockout: labor negotiations and their impact on public relations in professional sports leagues. [Masters Thesis]. University of Southern California; 2011. Available from: http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll127/id/470979/rec/6410

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