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You searched for +publisher:"University of Southern California" +contributor:("Tenderich, Burghardt"). Showing records 1 – 30 of 48 total matches.

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University of Southern California

1. Ver Meulen, Alison Leigh. Changing viewership habits: an analysis of the new television landscape: when going over-the-top, who will end up on top?.

Degree: MA, Strategic Public Relations, 2015, University of Southern California

 The following thesis maps the evolution of the television industry by examining how technology has influenced and changed consumer-viewing habits. In the following pages the… (more)

Subjects/Keywords: television; television industry; Netflix; HBO; HBOgo; over-the-top; alternative viewing; viewing habits; Hulu; CBS All Access; future of TV

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APA (6th Edition):

Ver Meulen, A. L. (2015). Changing viewership habits: an analysis of the new television landscape: when going over-the-top, who will end up on top?. (Masters Thesis). University of Southern California. Retrieved from http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/536912/rec/1287

Chicago Manual of Style (16th Edition):

Ver Meulen, Alison Leigh. “Changing viewership habits: an analysis of the new television landscape: when going over-the-top, who will end up on top?.” 2015. Masters Thesis, University of Southern California. Accessed December 03, 2020. http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/536912/rec/1287.

MLA Handbook (7th Edition):

Ver Meulen, Alison Leigh. “Changing viewership habits: an analysis of the new television landscape: when going over-the-top, who will end up on top?.” 2015. Web. 03 Dec 2020.

Vancouver:

Ver Meulen AL. Changing viewership habits: an analysis of the new television landscape: when going over-the-top, who will end up on top?. [Internet] [Masters thesis]. University of Southern California; 2015. [cited 2020 Dec 03]. Available from: http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/536912/rec/1287.

Council of Science Editors:

Ver Meulen AL. Changing viewership habits: an analysis of the new television landscape: when going over-the-top, who will end up on top?. [Masters Thesis]. University of Southern California; 2015. Available from: http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/536912/rec/1287


University of Southern California

2. Kiefaber, Julia. Managing social media assets: how banks harness communications for strategy.

Degree: MA, Strategic Public Relations, 2014, University of Southern California

 The goal of this study is to explore the current state of the customer‐facing social media engagement of financial institutions and deduce actionable public relations… (more)

Subjects/Keywords: social media; banks; financial institution; engagement; corporate communications; financial service provider; financial sector

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APA (6th Edition):

Kiefaber, J. (2014). Managing social media assets: how banks harness communications for strategy. (Masters Thesis). University of Southern California. Retrieved from http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/410450/rec/3932

Chicago Manual of Style (16th Edition):

Kiefaber, Julia. “Managing social media assets: how banks harness communications for strategy.” 2014. Masters Thesis, University of Southern California. Accessed December 03, 2020. http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/410450/rec/3932.

MLA Handbook (7th Edition):

Kiefaber, Julia. “Managing social media assets: how banks harness communications for strategy.” 2014. Web. 03 Dec 2020.

Vancouver:

Kiefaber J. Managing social media assets: how banks harness communications for strategy. [Internet] [Masters thesis]. University of Southern California; 2014. [cited 2020 Dec 03]. Available from: http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/410450/rec/3932.

Council of Science Editors:

Kiefaber J. Managing social media assets: how banks harness communications for strategy. [Masters Thesis]. University of Southern California; 2014. Available from: http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/410450/rec/3932


University of Southern California

3. Cabezas, Maritza C. Digital impact: the impact of mobile digital technology on live music events and its influence on marketing, branding and public relations professionals.

Degree: MA, Strategic Public Relations, 2014, University of Southern California

 An exploration of market trends in the mobile digital landscape and the impact it has had on live events, in particular its influence on Marketing,… (more)

Subjects/Keywords: digital technology; mobile digital; live events; branding; marketing; public relations

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APA (6th Edition):

Cabezas, M. C. (2014). Digital impact: the impact of mobile digital technology on live music events and its influence on marketing, branding and public relations professionals. (Masters Thesis). University of Southern California. Retrieved from http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/367834/rec/2001

Chicago Manual of Style (16th Edition):

Cabezas, Maritza C. “Digital impact: the impact of mobile digital technology on live music events and its influence on marketing, branding and public relations professionals.” 2014. Masters Thesis, University of Southern California. Accessed December 03, 2020. http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/367834/rec/2001.

MLA Handbook (7th Edition):

Cabezas, Maritza C. “Digital impact: the impact of mobile digital technology on live music events and its influence on marketing, branding and public relations professionals.” 2014. Web. 03 Dec 2020.

Vancouver:

Cabezas MC. Digital impact: the impact of mobile digital technology on live music events and its influence on marketing, branding and public relations professionals. [Internet] [Masters thesis]. University of Southern California; 2014. [cited 2020 Dec 03]. Available from: http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/367834/rec/2001.

Council of Science Editors:

Cabezas MC. Digital impact: the impact of mobile digital technology on live music events and its influence on marketing, branding and public relations professionals. [Masters Thesis]. University of Southern California; 2014. Available from: http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/367834/rec/2001


University of Southern California

4. Orellana, Maria Raquel. Public health anti-obesity communication: an analysis of current campaigns for future guidance.

Degree: MA, Strategic Public Relations, 2013, University of Southern California

 In the last thirty years, the incidence of obesity has grown at alarmingly rapid rates. In 2010, the International Association for the Study of Obesity… (more)

Subjects/Keywords: campaign; communications; nutrition; obesity; public health; social marketing

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APA (6th Edition):

Orellana, M. R. (2013). Public health anti-obesity communication: an analysis of current campaigns for future guidance. (Masters Thesis). University of Southern California. Retrieved from http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/323845/rec/5329

Chicago Manual of Style (16th Edition):

Orellana, Maria Raquel. “Public health anti-obesity communication: an analysis of current campaigns for future guidance.” 2013. Masters Thesis, University of Southern California. Accessed December 03, 2020. http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/323845/rec/5329.

MLA Handbook (7th Edition):

Orellana, Maria Raquel. “Public health anti-obesity communication: an analysis of current campaigns for future guidance.” 2013. Web. 03 Dec 2020.

Vancouver:

Orellana MR. Public health anti-obesity communication: an analysis of current campaigns for future guidance. [Internet] [Masters thesis]. University of Southern California; 2013. [cited 2020 Dec 03]. Available from: http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/323845/rec/5329.

Council of Science Editors:

Orellana MR. Public health anti-obesity communication: an analysis of current campaigns for future guidance. [Masters Thesis]. University of Southern California; 2013. Available from: http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/323845/rec/5329


University of Southern California

5. Shen, Chu. Consumer awareness of Chinese brands in the United States.

Degree: MA, Strategic Public Relations, 2012, University of Southern California

 This paper discusses United States consumer awareness of Chinese brands as Chinese companies have entered the American market in recent years. Through several interviews with… (more)

Subjects/Keywords: China; brands; United States; awareness

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APA (6th Edition):

Shen, C. (2012). Consumer awareness of Chinese brands in the United States. (Masters Thesis). University of Southern California. Retrieved from http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/31813/rec/1610

Chicago Manual of Style (16th Edition):

Shen, Chu. “Consumer awareness of Chinese brands in the United States.” 2012. Masters Thesis, University of Southern California. Accessed December 03, 2020. http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/31813/rec/1610.

MLA Handbook (7th Edition):

Shen, Chu. “Consumer awareness of Chinese brands in the United States.” 2012. Web. 03 Dec 2020.

Vancouver:

Shen C. Consumer awareness of Chinese brands in the United States. [Internet] [Masters thesis]. University of Southern California; 2012. [cited 2020 Dec 03]. Available from: http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/31813/rec/1610.

Council of Science Editors:

Shen C. Consumer awareness of Chinese brands in the United States. [Masters Thesis]. University of Southern California; 2012. Available from: http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/31813/rec/1610


University of Southern California

6. Ju, Xing. An analysis of internal communication practices in Marvell and tentative optimization suggestions.

Degree: MA, Strategic Public Relations, 2012, University of Southern California

 This paper examines the internal communication practices in Marvell, one of the world’s largest semiconductor corporations based in Silicon Valley, USA, and offers suggestions for… (more)

Subjects/Keywords: internal communication; social media; Marvell

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APA (6th Edition):

Ju, X. (2012). An analysis of internal communication practices in Marvell and tentative optimization suggestions. (Masters Thesis). University of Southern California. Retrieved from http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/86015/rec/669

Chicago Manual of Style (16th Edition):

Ju, Xing. “An analysis of internal communication practices in Marvell and tentative optimization suggestions.” 2012. Masters Thesis, University of Southern California. Accessed December 03, 2020. http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/86015/rec/669.

MLA Handbook (7th Edition):

Ju, Xing. “An analysis of internal communication practices in Marvell and tentative optimization suggestions.” 2012. Web. 03 Dec 2020.

Vancouver:

Ju X. An analysis of internal communication practices in Marvell and tentative optimization suggestions. [Internet] [Masters thesis]. University of Southern California; 2012. [cited 2020 Dec 03]. Available from: http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/86015/rec/669.

Council of Science Editors:

Ju X. An analysis of internal communication practices in Marvell and tentative optimization suggestions. [Masters Thesis]. University of Southern California; 2012. Available from: http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/86015/rec/669


University of Southern California

7. Valdivia, Vanessa. The CSR paradox: how communicating about good can turn out bad.

Degree: MA, Strategic Public Relations, 2012, University of Southern California

 This thesis seeks to examine how corporate communications has responded and adapted to changes in the corporate social responsibility (CSR) field. In order to do… (more)

Subjects/Keywords: corporate social responsibility; corporate citizenship; sustainability; communications; public relations

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APA (6th Edition):

Valdivia, V. (2012). The CSR paradox: how communicating about good can turn out bad. (Masters Thesis). University of Southern California. Retrieved from http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/21824/rec/6541

Chicago Manual of Style (16th Edition):

Valdivia, Vanessa. “The CSR paradox: how communicating about good can turn out bad.” 2012. Masters Thesis, University of Southern California. Accessed December 03, 2020. http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/21824/rec/6541.

MLA Handbook (7th Edition):

Valdivia, Vanessa. “The CSR paradox: how communicating about good can turn out bad.” 2012. Web. 03 Dec 2020.

Vancouver:

Valdivia V. The CSR paradox: how communicating about good can turn out bad. [Internet] [Masters thesis]. University of Southern California; 2012. [cited 2020 Dec 03]. Available from: http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/21824/rec/6541.

Council of Science Editors:

Valdivia V. The CSR paradox: how communicating about good can turn out bad. [Masters Thesis]. University of Southern California; 2012. Available from: http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/21824/rec/6541


University of Southern California

8. Press, Meryl S. The visual literacy explosion: a brief history, relevant cases and commonly accepted practices.

Degree: MA, Strategic Public Relations, 2015, University of Southern California

 The purpose of this thesis is to gain an in‐depth understanding of the role the visual literacy explosion has played and will continue to play… (more)

Subjects/Keywords: visual literacy; visuals; communications; public relations; social media; public; relations; trends; media; journalism; GIF; image; video; communication; visual

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APA (6th Edition):

Press, M. S. (2015). The visual literacy explosion: a brief history, relevant cases and commonly accepted practices. (Masters Thesis). University of Southern California. Retrieved from http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/571827/rec/7402

Chicago Manual of Style (16th Edition):

Press, Meryl S. “The visual literacy explosion: a brief history, relevant cases and commonly accepted practices.” 2015. Masters Thesis, University of Southern California. Accessed December 03, 2020. http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/571827/rec/7402.

MLA Handbook (7th Edition):

Press, Meryl S. “The visual literacy explosion: a brief history, relevant cases and commonly accepted practices.” 2015. Web. 03 Dec 2020.

Vancouver:

Press MS. The visual literacy explosion: a brief history, relevant cases and commonly accepted practices. [Internet] [Masters thesis]. University of Southern California; 2015. [cited 2020 Dec 03]. Available from: http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/571827/rec/7402.

Council of Science Editors:

Press MS. The visual literacy explosion: a brief history, relevant cases and commonly accepted practices. [Masters Thesis]. University of Southern California; 2015. Available from: http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/571827/rec/7402


University of Southern California

9. Li, Luyang. A study on how companies communicate and market themselves on Sina Weibo.

Degree: MA, Strategic Public Relations, 2012, University of Southern California

 This paper examines how companies communicate and market themselves on Sina Weibo, which can be described as a Chinese Twitter-Facebook hybrid. “Weibo” literally means “micro-blog”… (more)

Subjects/Keywords: Sina Weibo; marketing; public relations; Twitter; social media

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APA (6th Edition):

Li, L. (2012). A study on how companies communicate and market themselves on Sina Weibo. (Masters Thesis). University of Southern California. Retrieved from http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/87644/rec/414

Chicago Manual of Style (16th Edition):

Li, Luyang. “A study on how companies communicate and market themselves on Sina Weibo.” 2012. Masters Thesis, University of Southern California. Accessed December 03, 2020. http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/87644/rec/414.

MLA Handbook (7th Edition):

Li, Luyang. “A study on how companies communicate and market themselves on Sina Weibo.” 2012. Web. 03 Dec 2020.

Vancouver:

Li L. A study on how companies communicate and market themselves on Sina Weibo. [Internet] [Masters thesis]. University of Southern California; 2012. [cited 2020 Dec 03]. Available from: http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/87644/rec/414.

Council of Science Editors:

Li L. A study on how companies communicate and market themselves on Sina Weibo. [Masters Thesis]. University of Southern California; 2012. Available from: http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/87644/rec/414


University of Southern California

10. Huang, Yi. Cultural differences in communication patterns of international B2C technology companies on Weibo and Twitter: an examination of effectiveness from a motivation perspective.

Degree: MA, Strategic Public Relations, 2015, University of Southern California

 With the penetration of Internet and social media, the world is not only gradually turning into a flat place for international commerce, but also opening… (more)

Subjects/Keywords: cultural difference; social media; motivation

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APA (6th Edition):

Huang, Y. (2015). Cultural differences in communication patterns of international B2C technology companies on Weibo and Twitter: an examination of effectiveness from a motivation perspective. (Masters Thesis). University of Southern California. Retrieved from http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/595938/rec/1729

Chicago Manual of Style (16th Edition):

Huang, Yi. “Cultural differences in communication patterns of international B2C technology companies on Weibo and Twitter: an examination of effectiveness from a motivation perspective.” 2015. Masters Thesis, University of Southern California. Accessed December 03, 2020. http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/595938/rec/1729.

MLA Handbook (7th Edition):

Huang, Yi. “Cultural differences in communication patterns of international B2C technology companies on Weibo and Twitter: an examination of effectiveness from a motivation perspective.” 2015. Web. 03 Dec 2020.

Vancouver:

Huang Y. Cultural differences in communication patterns of international B2C technology companies on Weibo and Twitter: an examination of effectiveness from a motivation perspective. [Internet] [Masters thesis]. University of Southern California; 2015. [cited 2020 Dec 03]. Available from: http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/595938/rec/1729.

Council of Science Editors:

Huang Y. Cultural differences in communication patterns of international B2C technology companies on Weibo and Twitter: an examination of effectiveness from a motivation perspective. [Masters Thesis]. University of Southern California; 2015. Available from: http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/595938/rec/1729


University of Southern California

11. Xu, Ran. Are public relations firms ready to lead in the new communication normal? the changing agency landscape and PR’s shifting roles.

Degree: MA, Strategic Public Relations, 2015, University of Southern California

 The intensifying discipline cross‐over or the digital ""land grab"" means that PR agencies’ competitors are not limited to their fellow PR firms anymore; increasingly, they… (more)

Subjects/Keywords: public relations; agency; marketing; digital; advertising; integrated marketing communications; social media; convergence; earned media

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APA (6th Edition):

Xu, R. (2015). Are public relations firms ready to lead in the new communication normal? the changing agency landscape and PR’s shifting roles. (Masters Thesis). University of Southern California. Retrieved from http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/548112/rec/886

Chicago Manual of Style (16th Edition):

Xu, Ran. “Are public relations firms ready to lead in the new communication normal? the changing agency landscape and PR’s shifting roles.” 2015. Masters Thesis, University of Southern California. Accessed December 03, 2020. http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/548112/rec/886.

MLA Handbook (7th Edition):

Xu, Ran. “Are public relations firms ready to lead in the new communication normal? the changing agency landscape and PR’s shifting roles.” 2015. Web. 03 Dec 2020.

Vancouver:

Xu R. Are public relations firms ready to lead in the new communication normal? the changing agency landscape and PR’s shifting roles. [Internet] [Masters thesis]. University of Southern California; 2015. [cited 2020 Dec 03]. Available from: http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/548112/rec/886.

Council of Science Editors:

Xu R. Are public relations firms ready to lead in the new communication normal? the changing agency landscape and PR’s shifting roles. [Masters Thesis]. University of Southern California; 2015. Available from: http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/548112/rec/886


University of Southern California

12. Borhani, Faryar. Corporate social media: trends in the use of emerging social media in corporate America.

Degree: MA, Strategic Public Relations, 2012, University of Southern California

 As social media not only becomes a vital asset in the corporate space in the United States, but an extension of most internal and external… (more)

Subjects/Keywords: social media; corporate america; communications; marketing; public relations; digital media; Internet; crisis communications

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APA (6th Edition):

Borhani, F. (2012). Corporate social media: trends in the use of emerging social media in corporate America. (Masters Thesis). University of Southern California. Retrieved from http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/4598/rec/1667

Chicago Manual of Style (16th Edition):

Borhani, Faryar. “Corporate social media: trends in the use of emerging social media in corporate America.” 2012. Masters Thesis, University of Southern California. Accessed December 03, 2020. http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/4598/rec/1667.

MLA Handbook (7th Edition):

Borhani, Faryar. “Corporate social media: trends in the use of emerging social media in corporate America.” 2012. Web. 03 Dec 2020.

Vancouver:

Borhani F. Corporate social media: trends in the use of emerging social media in corporate America. [Internet] [Masters thesis]. University of Southern California; 2012. [cited 2020 Dec 03]. Available from: http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/4598/rec/1667.

Council of Science Editors:

Borhani F. Corporate social media: trends in the use of emerging social media in corporate America. [Masters Thesis]. University of Southern California; 2012. Available from: http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/4598/rec/1667


University of Southern California

13. Dobrev, Stanislav (Staffo). Public relations vs. advertising for the big screen: the ever-growing role of strategic public relations in the effective marketing of theatrical motion picture releases.

Degree: MA, Strategic Public Relations, 2015, University of Southern California

 This paper examines the ever-growing role of public relations (PR) initiatives as they relate to marketing the theatrical release of a motion picture without relying… (more)

Subjects/Keywords: strategic; public relations; advertising; marketing; film; movie; motion picture; release

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APA (6th Edition):

Dobrev, S. (. (2015). Public relations vs. advertising for the big screen: the ever-growing role of strategic public relations in the effective marketing of theatrical motion picture releases. (Masters Thesis). University of Southern California. Retrieved from http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/554540/rec/5332

Chicago Manual of Style (16th Edition):

Dobrev, Stanislav (Staffo). “Public relations vs. advertising for the big screen: the ever-growing role of strategic public relations in the effective marketing of theatrical motion picture releases.” 2015. Masters Thesis, University of Southern California. Accessed December 03, 2020. http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/554540/rec/5332.

MLA Handbook (7th Edition):

Dobrev, Stanislav (Staffo). “Public relations vs. advertising for the big screen: the ever-growing role of strategic public relations in the effective marketing of theatrical motion picture releases.” 2015. Web. 03 Dec 2020.

Vancouver:

Dobrev S(. Public relations vs. advertising for the big screen: the ever-growing role of strategic public relations in the effective marketing of theatrical motion picture releases. [Internet] [Masters thesis]. University of Southern California; 2015. [cited 2020 Dec 03]. Available from: http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/554540/rec/5332.

Council of Science Editors:

Dobrev S(. Public relations vs. advertising for the big screen: the ever-growing role of strategic public relations in the effective marketing of theatrical motion picture releases. [Masters Thesis]. University of Southern California; 2015. Available from: http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/554540/rec/5332


University of Southern California

14. Liu, Yijie. A study of the cultural environment of social media.

Degree: MA, Strategic Public Relations, 2014, University of Southern California

 Over the past several years, social media has emerged to redefine the way people communicate. A new communications environment was formed with new language, communication… (more)

Subjects/Keywords: public relations; social media management; Twitter; branding; Twitter marketing

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APA (6th Edition):

Liu, Y. (2014). A study of the cultural environment of social media. (Masters Thesis). University of Southern California. Retrieved from http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/412371/rec/405

Chicago Manual of Style (16th Edition):

Liu, Yijie. “A study of the cultural environment of social media.” 2014. Masters Thesis, University of Southern California. Accessed December 03, 2020. http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/412371/rec/405.

MLA Handbook (7th Edition):

Liu, Yijie. “A study of the cultural environment of social media.” 2014. Web. 03 Dec 2020.

Vancouver:

Liu Y. A study of the cultural environment of social media. [Internet] [Masters thesis]. University of Southern California; 2014. [cited 2020 Dec 03]. Available from: http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/412371/rec/405.

Council of Science Editors:

Liu Y. A study of the cultural environment of social media. [Masters Thesis]. University of Southern California; 2014. Available from: http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/412371/rec/405


University of Southern California

15. Sochowski, Brittney N. Public engagement, media relations and the future of the PR industry.

Degree: MA, Strategic Public Relations, 2011, University of Southern California

 Public relations has experienced monumental shifts over the past ten years resulting in a new era of communication and new expectations among consumers. With the… (more)

Subjects/Keywords: public engagement; media relations; future of the PR industry

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APA (6th Edition):

Sochowski, B. N. (2011). Public engagement, media relations and the future of the PR industry. (Masters Thesis). University of Southern California. Retrieved from http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll127/id/457077/rec/5328

Chicago Manual of Style (16th Edition):

Sochowski, Brittney N. “Public engagement, media relations and the future of the PR industry.” 2011. Masters Thesis, University of Southern California. Accessed December 03, 2020. http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll127/id/457077/rec/5328.

MLA Handbook (7th Edition):

Sochowski, Brittney N. “Public engagement, media relations and the future of the PR industry.” 2011. Web. 03 Dec 2020.

Vancouver:

Sochowski BN. Public engagement, media relations and the future of the PR industry. [Internet] [Masters thesis]. University of Southern California; 2011. [cited 2020 Dec 03]. Available from: http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll127/id/457077/rec/5328.

Council of Science Editors:

Sochowski BN. Public engagement, media relations and the future of the PR industry. [Masters Thesis]. University of Southern California; 2011. Available from: http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll127/id/457077/rec/5328


University of Southern California

16. Westmore, Nicole Althea. The new age of advocacy: generating millennial engagement and activism for the fight against lung cancer in the social media era.

Degree: MA, Strategic Public Relations, 2011, University of Southern California

 The advent of the digital era has led to rise of the power and influence of the Millennial Generation. As early adopters of the social… (more)

Subjects/Keywords: disease advocacy; lung cancer; millennials; non-profit organizations; public relations; social media

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APA (6th Edition):

Westmore, N. A. (2011). The new age of advocacy: generating millennial engagement and activism for the fight against lung cancer in the social media era. (Masters Thesis). University of Southern California. Retrieved from http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll127/id/659270/rec/7027

Chicago Manual of Style (16th Edition):

Westmore, Nicole Althea. “The new age of advocacy: generating millennial engagement and activism for the fight against lung cancer in the social media era.” 2011. Masters Thesis, University of Southern California. Accessed December 03, 2020. http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll127/id/659270/rec/7027.

MLA Handbook (7th Edition):

Westmore, Nicole Althea. “The new age of advocacy: generating millennial engagement and activism for the fight against lung cancer in the social media era.” 2011. Web. 03 Dec 2020.

Vancouver:

Westmore NA. The new age of advocacy: generating millennial engagement and activism for the fight against lung cancer in the social media era. [Internet] [Masters thesis]. University of Southern California; 2011. [cited 2020 Dec 03]. Available from: http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll127/id/659270/rec/7027.

Council of Science Editors:

Westmore NA. The new age of advocacy: generating millennial engagement and activism for the fight against lung cancer in the social media era. [Masters Thesis]. University of Southern California; 2011. Available from: http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll127/id/659270/rec/7027


University of Southern California

17. Staffaroni, Sara. Crisis communication & natural disasters: communication plan for Rome, Italy in the case of an earthquake.

Degree: MA, Strategic Public Relations, 2012, University of Southern California

 This paper explores the present natural disasters crisis communications findings and best practices, and applies them to develop the ideal crisis communication plan for Italy… (more)

Subjects/Keywords: crisis communication; natural disasters; earthquake; Italy; Rome; Communication Plan for Rome; Italy

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APA (6th Edition):

Staffaroni, S. (2012). Crisis communication & natural disasters: communication plan for Rome, Italy in the case of an earthquake. (Masters Thesis). University of Southern California. Retrieved from http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/10441/rec/1704

Chicago Manual of Style (16th Edition):

Staffaroni, Sara. “Crisis communication & natural disasters: communication plan for Rome, Italy in the case of an earthquake.” 2012. Masters Thesis, University of Southern California. Accessed December 03, 2020. http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/10441/rec/1704.

MLA Handbook (7th Edition):

Staffaroni, Sara. “Crisis communication & natural disasters: communication plan for Rome, Italy in the case of an earthquake.” 2012. Web. 03 Dec 2020.

Vancouver:

Staffaroni S. Crisis communication & natural disasters: communication plan for Rome, Italy in the case of an earthquake. [Internet] [Masters thesis]. University of Southern California; 2012. [cited 2020 Dec 03]. Available from: http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/10441/rec/1704.

Council of Science Editors:

Staffaroni S. Crisis communication & natural disasters: communication plan for Rome, Italy in the case of an earthquake. [Masters Thesis]. University of Southern California; 2012. Available from: http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/10441/rec/1704


University of Southern California

18. Manger, Laurie. Effective Messaging in the LASIK Industry.

Degree: MA, Strategic Public Relations, 2011, University of Southern California

 This thesis focuses on how messaging effectively in the LASIK industry has changed over time and continues to evolve today. This paper begins by tracing… (more)

Subjects/Keywords: LASIK; messaging; communications

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APA (6th Edition):

Manger, L. (2011). Effective Messaging in the LASIK Industry. (Masters Thesis). University of Southern California. Retrieved from http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll127/id/613390/rec/2194

Chicago Manual of Style (16th Edition):

Manger, Laurie. “Effective Messaging in the LASIK Industry.” 2011. Masters Thesis, University of Southern California. Accessed December 03, 2020. http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll127/id/613390/rec/2194.

MLA Handbook (7th Edition):

Manger, Laurie. “Effective Messaging in the LASIK Industry.” 2011. Web. 03 Dec 2020.

Vancouver:

Manger L. Effective Messaging in the LASIK Industry. [Internet] [Masters thesis]. University of Southern California; 2011. [cited 2020 Dec 03]. Available from: http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll127/id/613390/rec/2194.

Council of Science Editors:

Manger L. Effective Messaging in the LASIK Industry. [Masters Thesis]. University of Southern California; 2011. Available from: http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll127/id/613390/rec/2194


University of Southern California

19. Bulnes, Diana Marie. Social innovation: Crowdsourcing and the new face of corporate social responsibility.

Degree: MA, Strategic Public Relations, 2011, University of Southern California

 The recent popularity of corporations integrating social media to their promotional strategy has created a world in which consumers want direct engagement with brands and… (more)

Subjects/Keywords: crowdsourcing; public engagement; CSR; social innovation

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APA (6th Edition):

Bulnes, D. M. (2011). Social innovation: Crowdsourcing and the new face of corporate social responsibility. (Masters Thesis). University of Southern California. Retrieved from http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll127/id/459256/rec/5918

Chicago Manual of Style (16th Edition):

Bulnes, Diana Marie. “Social innovation: Crowdsourcing and the new face of corporate social responsibility.” 2011. Masters Thesis, University of Southern California. Accessed December 03, 2020. http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll127/id/459256/rec/5918.

MLA Handbook (7th Edition):

Bulnes, Diana Marie. “Social innovation: Crowdsourcing and the new face of corporate social responsibility.” 2011. Web. 03 Dec 2020.

Vancouver:

Bulnes DM. Social innovation: Crowdsourcing and the new face of corporate social responsibility. [Internet] [Masters thesis]. University of Southern California; 2011. [cited 2020 Dec 03]. Available from: http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll127/id/459256/rec/5918.

Council of Science Editors:

Bulnes DM. Social innovation: Crowdsourcing and the new face of corporate social responsibility. [Masters Thesis]. University of Southern California; 2011. Available from: http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll127/id/459256/rec/5918


University of Southern California

20. Kane, Sarah Nichol. The share factor: implications of global digital strategy for public relations.

Degree: MA, Strategic Public Relations, 2012, University of Southern California

 This paper examines the status of public relations in the digital era through a look back at the evolution of public relations and outlooks for… (more)

Subjects/Keywords: campaigns; global digital strategy; public relations; communication; multimedia; social media; history of public relations; integrated campaigns; social networking; future of PR

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APA (6th Edition):

Kane, S. N. (2012). The share factor: implications of global digital strategy for public relations. (Masters Thesis). University of Southern California. Retrieved from http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/104478/rec/7299

Chicago Manual of Style (16th Edition):

Kane, Sarah Nichol. “The share factor: implications of global digital strategy for public relations.” 2012. Masters Thesis, University of Southern California. Accessed December 03, 2020. http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/104478/rec/7299.

MLA Handbook (7th Edition):

Kane, Sarah Nichol. “The share factor: implications of global digital strategy for public relations.” 2012. Web. 03 Dec 2020.

Vancouver:

Kane SN. The share factor: implications of global digital strategy for public relations. [Internet] [Masters thesis]. University of Southern California; 2012. [cited 2020 Dec 03]. Available from: http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/104478/rec/7299.

Council of Science Editors:

Kane SN. The share factor: implications of global digital strategy for public relations. [Masters Thesis]. University of Southern California; 2012. Available from: http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/104478/rec/7299


University of Southern California

21. Scheer, Erica Ann. The effects of poor practice in public relations: the Pennsylvania State football scandal.

Degree: MA, Strategic Public Relations, 2014, University of Southern California

 The following white paper explores the effects of poor public relations practice as it pertained to the Pennsylvania State University football scandal. More specifically, it… (more)

Subjects/Keywords: public relations; PR; poor practice; Pennsylvania State; Penn State; best practice; sports scandal; football; sex abuse scandal

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APA (6th Edition):

Scheer, E. A. (2014). The effects of poor practice in public relations: the Pennsylvania State football scandal. (Masters Thesis). University of Southern California. Retrieved from http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/455768/rec/6671

Chicago Manual of Style (16th Edition):

Scheer, Erica Ann. “The effects of poor practice in public relations: the Pennsylvania State football scandal.” 2014. Masters Thesis, University of Southern California. Accessed December 03, 2020. http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/455768/rec/6671.

MLA Handbook (7th Edition):

Scheer, Erica Ann. “The effects of poor practice in public relations: the Pennsylvania State football scandal.” 2014. Web. 03 Dec 2020.

Vancouver:

Scheer EA. The effects of poor practice in public relations: the Pennsylvania State football scandal. [Internet] [Masters thesis]. University of Southern California; 2014. [cited 2020 Dec 03]. Available from: http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/455768/rec/6671.

Council of Science Editors:

Scheer EA. The effects of poor practice in public relations: the Pennsylvania State football scandal. [Masters Thesis]. University of Southern California; 2014. Available from: http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/455768/rec/6671


University of Southern California

22. Donath, Jessica. News from Germany between 1985 and 1995 - a casualty of the end of the Cold War.

Degree: MA, Journalism (Print Journalism), 2012, University of Southern California

 This work examines the close relationship between news media and foreign policy on one hand, and news media and democracy on the other. Using foreign… (more)

Subjects/Keywords: Germany; US foreign policy; news coverage; Cold War; German-American relationship; media; democracy

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APA (6th Edition):

Donath, J. (2012). News from Germany between 1985 and 1995 - a casualty of the end of the Cold War. (Masters Thesis). University of Southern California. Retrieved from http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/34503/rec/4417

Chicago Manual of Style (16th Edition):

Donath, Jessica. “News from Germany between 1985 and 1995 - a casualty of the end of the Cold War.” 2012. Masters Thesis, University of Southern California. Accessed December 03, 2020. http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/34503/rec/4417.

MLA Handbook (7th Edition):

Donath, Jessica. “News from Germany between 1985 and 1995 - a casualty of the end of the Cold War.” 2012. Web. 03 Dec 2020.

Vancouver:

Donath J. News from Germany between 1985 and 1995 - a casualty of the end of the Cold War. [Internet] [Masters thesis]. University of Southern California; 2012. [cited 2020 Dec 03]. Available from: http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/34503/rec/4417.

Council of Science Editors:

Donath J. News from Germany between 1985 and 1995 - a casualty of the end of the Cold War. [Masters Thesis]. University of Southern California; 2012. Available from: http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/34503/rec/4417


University of Southern California

23. Nath, Soumya. A public relations approach to exploring consumer behavior behind luxury purchases.

Degree: MA, Strategic Public Relations, 2011, University of Southern California

 The goal of this thesis is to explore the definition of luxury, study the psychology of luxury with an emphasis on the travel industry and… (more)

Subjects/Keywords: consumer behavior; luxury; luxury purchases; exploring consumer behavior; travel industry; public relations and luxury purchases

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APA (6th Edition):

Nath, S. (2011). A public relations approach to exploring consumer behavior behind luxury purchases. (Masters Thesis). University of Southern California. Retrieved from http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll127/id/646751/rec/320

Chicago Manual of Style (16th Edition):

Nath, Soumya. “A public relations approach to exploring consumer behavior behind luxury purchases.” 2011. Masters Thesis, University of Southern California. Accessed December 03, 2020. http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll127/id/646751/rec/320.

MLA Handbook (7th Edition):

Nath, Soumya. “A public relations approach to exploring consumer behavior behind luxury purchases.” 2011. Web. 03 Dec 2020.

Vancouver:

Nath S. A public relations approach to exploring consumer behavior behind luxury purchases. [Internet] [Masters thesis]. University of Southern California; 2011. [cited 2020 Dec 03]. Available from: http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll127/id/646751/rec/320.

Council of Science Editors:

Nath S. A public relations approach to exploring consumer behavior behind luxury purchases. [Masters Thesis]. University of Southern California; 2011. Available from: http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll127/id/646751/rec/320


University of Southern California

24. Sugishita, Julie Marie. Strategic food marketing and public relations by American fast-food retailers in China: implications on China's obesity crisis.

Degree: MA, Strategic Public Relations, 2011, University of Southern California

 Counterbalancing the huge economic gains in recent years, scholars indicate that China is in the midst of a looming healthcare crisis caused largely by obesity… (more)

Subjects/Keywords: fast food; China; obesity; marketing; public relations; advertising; integrated marketing communication; policy

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APA (6th Edition):

Sugishita, J. M. (2011). Strategic food marketing and public relations by American fast-food retailers in China: implications on China's obesity crisis. (Masters Thesis). University of Southern California. Retrieved from http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll127/id/644095/rec/6085

Chicago Manual of Style (16th Edition):

Sugishita, Julie Marie. “Strategic food marketing and public relations by American fast-food retailers in China: implications on China's obesity crisis.” 2011. Masters Thesis, University of Southern California. Accessed December 03, 2020. http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll127/id/644095/rec/6085.

MLA Handbook (7th Edition):

Sugishita, Julie Marie. “Strategic food marketing and public relations by American fast-food retailers in China: implications on China's obesity crisis.” 2011. Web. 03 Dec 2020.

Vancouver:

Sugishita JM. Strategic food marketing and public relations by American fast-food retailers in China: implications on China's obesity crisis. [Internet] [Masters thesis]. University of Southern California; 2011. [cited 2020 Dec 03]. Available from: http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll127/id/644095/rec/6085.

Council of Science Editors:

Sugishita JM. Strategic food marketing and public relations by American fast-food retailers in China: implications on China's obesity crisis. [Masters Thesis]. University of Southern California; 2011. Available from: http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll127/id/644095/rec/6085


University of Southern California

25. Miller, Amber Dawn. Reversing the transition away from traditional foods and culture: health care communications for a multicultural audience.

Degree: MA, Strategic Public Relations, 2014, University of Southern California

 There are many influences that have affected American Indian health. This thesis examines some of the shortcomings of current healthy eating communications campaigns targeting American… (more)

Subjects/Keywords: multicultural; public relations; communications; health care; American Indian; culture; traditions; obesity; diabetes; Native American; health campaigns; Indian Health Services; USDA; American Diabetes Association; change

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APA (6th Edition):

Miller, A. D. (2014). Reversing the transition away from traditional foods and culture: health care communications for a multicultural audience. (Masters Thesis). University of Southern California. Retrieved from http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/445654/rec/5584

Chicago Manual of Style (16th Edition):

Miller, Amber Dawn. “Reversing the transition away from traditional foods and culture: health care communications for a multicultural audience.” 2014. Masters Thesis, University of Southern California. Accessed December 03, 2020. http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/445654/rec/5584.

MLA Handbook (7th Edition):

Miller, Amber Dawn. “Reversing the transition away from traditional foods and culture: health care communications for a multicultural audience.” 2014. Web. 03 Dec 2020.

Vancouver:

Miller AD. Reversing the transition away from traditional foods and culture: health care communications for a multicultural audience. [Internet] [Masters thesis]. University of Southern California; 2014. [cited 2020 Dec 03]. Available from: http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/445654/rec/5584.

Council of Science Editors:

Miller AD. Reversing the transition away from traditional foods and culture: health care communications for a multicultural audience. [Masters Thesis]. University of Southern California; 2014. Available from: http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/445654/rec/5584


University of Southern California

26. Whittaker, Christina J. The gamification of corporate responsibility.

Degree: MA, Strategic Public Relations, 2015, University of Southern California

 Gamification is an emerging field in the Corporate Responsibility (CR) industry, but in key areas where CR practices fall short including financial ROI measurement and… (more)

Subjects/Keywords: corporate responsibility; gamification

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APA (6th Edition):

Whittaker, C. J. (2015). The gamification of corporate responsibility. (Masters Thesis). University of Southern California. Retrieved from http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/567349/rec/6746

Chicago Manual of Style (16th Edition):

Whittaker, Christina J. “The gamification of corporate responsibility.” 2015. Masters Thesis, University of Southern California. Accessed December 03, 2020. http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/567349/rec/6746.

MLA Handbook (7th Edition):

Whittaker, Christina J. “The gamification of corporate responsibility.” 2015. Web. 03 Dec 2020.

Vancouver:

Whittaker CJ. The gamification of corporate responsibility. [Internet] [Masters thesis]. University of Southern California; 2015. [cited 2020 Dec 03]. Available from: http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/567349/rec/6746.

Council of Science Editors:

Whittaker CJ. The gamification of corporate responsibility. [Masters Thesis]. University of Southern California; 2015. Available from: http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/567349/rec/6746


University of Southern California

27. Sineni, Samantha Lynn. Growth hacking: a deep look into online marketing for startups.

Degree: MA, Strategic Public Relations, 2014, University of Southern California

 Growth Hacking: A Deep Look into Online Marketing for Startups sets out to define the new subculture of marketers that call themselves growth hackers. The… (more)

Subjects/Keywords: growth hacking; marketing; startups; tech startups; SaaS; Silicon Valley; online marketing; digital marketing; apps

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APA (6th Edition):

Sineni, S. L. (2014). Growth hacking: a deep look into online marketing for startups. (Masters Thesis). University of Southern California. Retrieved from http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/488635/rec/3108

Chicago Manual of Style (16th Edition):

Sineni, Samantha Lynn. “Growth hacking: a deep look into online marketing for startups.” 2014. Masters Thesis, University of Southern California. Accessed December 03, 2020. http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/488635/rec/3108.

MLA Handbook (7th Edition):

Sineni, Samantha Lynn. “Growth hacking: a deep look into online marketing for startups.” 2014. Web. 03 Dec 2020.

Vancouver:

Sineni SL. Growth hacking: a deep look into online marketing for startups. [Internet] [Masters thesis]. University of Southern California; 2014. [cited 2020 Dec 03]. Available from: http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/488635/rec/3108.

Council of Science Editors:

Sineni SL. Growth hacking: a deep look into online marketing for startups. [Masters Thesis]. University of Southern California; 2014. Available from: http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/488635/rec/3108


University of Southern California

28. Rahim, Nadia. The impact of social media on the diabetes industry.

Degree: MA, Strategic Public Relations, 2014, University of Southern California

 This paper examines the impact social media has had on the diabetes medical device industry. More specifically, it analyzes the current uses of social media… (more)

Subjects/Keywords: social media; diabetes; insulin pump; Facebook; Twitter

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APA (6th Edition):

Rahim, N. (2014). The impact of social media on the diabetes industry. (Masters Thesis). University of Southern California. Retrieved from http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/408527/rec/6843

Chicago Manual of Style (16th Edition):

Rahim, Nadia. “The impact of social media on the diabetes industry.” 2014. Masters Thesis, University of Southern California. Accessed December 03, 2020. http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/408527/rec/6843.

MLA Handbook (7th Edition):

Rahim, Nadia. “The impact of social media on the diabetes industry.” 2014. Web. 03 Dec 2020.

Vancouver:

Rahim N. The impact of social media on the diabetes industry. [Internet] [Masters thesis]. University of Southern California; 2014. [cited 2020 Dec 03]. Available from: http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/408527/rec/6843.

Council of Science Editors:

Rahim N. The impact of social media on the diabetes industry. [Masters Thesis]. University of Southern California; 2014. Available from: http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/408527/rec/6843


University of Southern California

29. Goscinski, Taryn Nicole. Comparing breast cancer awareness campaigns through four different ethnicities.

Degree: MA, Strategic Public Relations, 2015, University of Southern California

 This thesis compares the similarities and differences between the Caucasian, African American, Asian American and Hispanic ethnicities when reaching their target and intended audience with… (more)

Subjects/Keywords: breast cancer; ethnicity; Caucasian; African American; Asian American; Hispanic; Latina; awareness; campaigns; media

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APA (6th Edition):

Goscinski, T. N. (2015). Comparing breast cancer awareness campaigns through four different ethnicities. (Masters Thesis). University of Southern California. Retrieved from http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/561688/rec/1503

Chicago Manual of Style (16th Edition):

Goscinski, Taryn Nicole. “Comparing breast cancer awareness campaigns through four different ethnicities.” 2015. Masters Thesis, University of Southern California. Accessed December 03, 2020. http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/561688/rec/1503.

MLA Handbook (7th Edition):

Goscinski, Taryn Nicole. “Comparing breast cancer awareness campaigns through four different ethnicities.” 2015. Web. 03 Dec 2020.

Vancouver:

Goscinski TN. Comparing breast cancer awareness campaigns through four different ethnicities. [Internet] [Masters thesis]. University of Southern California; 2015. [cited 2020 Dec 03]. Available from: http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/561688/rec/1503.

Council of Science Editors:

Goscinski TN. Comparing breast cancer awareness campaigns through four different ethnicities. [Masters Thesis]. University of Southern California; 2015. Available from: http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/561688/rec/1503


University of Southern California

30. Ryan, Nicole. Reinventing the wrapper, not the Whopper: the "greenwashing" PR behind fast food chains' niche healthy menus.

Degree: MA, Strategic Public Relations, 2015, University of Southern California

 Merriam Webster Dictionary defines “greenwashing” as “expressions of environmentalist concerns ... as a cover for products, policies, or activities.” While the traditional definition of “greenwashing”… (more)

Subjects/Keywords: fast food; quick service restaurants; healthy; menus; healthy menus; greenwashing; public relations; McDonald'; s; Burger King; Taco Bell; Wendy'; s; Subway; Dunkin' Donuts; Starbucks; In‐N‐Out; Carl'; s Jr.; Hardee'; s

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Ryan, N. (2015). Reinventing the wrapper, not the Whopper: the "greenwashing" PR behind fast food chains' niche healthy menus. (Masters Thesis). University of Southern California. Retrieved from http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/535592/rec/5507

Chicago Manual of Style (16th Edition):

Ryan, Nicole. “Reinventing the wrapper, not the Whopper: the "greenwashing" PR behind fast food chains' niche healthy menus.” 2015. Masters Thesis, University of Southern California. Accessed December 03, 2020. http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/535592/rec/5507.

MLA Handbook (7th Edition):

Ryan, Nicole. “Reinventing the wrapper, not the Whopper: the "greenwashing" PR behind fast food chains' niche healthy menus.” 2015. Web. 03 Dec 2020.

Vancouver:

Ryan N. Reinventing the wrapper, not the Whopper: the "greenwashing" PR behind fast food chains' niche healthy menus. [Internet] [Masters thesis]. University of Southern California; 2015. [cited 2020 Dec 03]. Available from: http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/535592/rec/5507.

Council of Science Editors:

Ryan N. Reinventing the wrapper, not the Whopper: the "greenwashing" PR behind fast food chains' niche healthy menus. [Masters Thesis]. University of Southern California; 2015. Available from: http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/535592/rec/5507

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