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You searched for +publisher:"University of Southern California" +contributor:("Lynch, Brenda"). Showing records 1 – 30 of 34 total matches.

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University of Southern California

1. Yuan, Chia-Ling Melody. Ready for departure: the role of public relations in boosting tourism from China to the U.S.

Degree: MA, Strategic Public Relations, 2013, University of Southern California

 The World Tourism Organization predicts that by the year 2020, 100 million Chinese travelers will go abroad. That's almost equivalent to the entire population of… (more)

Subjects/Keywords: China; tourism; US; travel; hospitality; tourist; attractions; destinations; public relations; international relations; cultural diplomacy; cultural exchange

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APA (6th Edition):

Yuan, C. M. (2013). Ready for departure: the role of public relations in boosting tourism from China to the U.S. (Masters Thesis). University of Southern California. Retrieved from http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/294569/rec/5415

Chicago Manual of Style (16th Edition):

Yuan, Chia-Ling Melody. “Ready for departure: the role of public relations in boosting tourism from China to the U.S.” 2013. Masters Thesis, University of Southern California. Accessed February 17, 2019. http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/294569/rec/5415.

MLA Handbook (7th Edition):

Yuan, Chia-Ling Melody. “Ready for departure: the role of public relations in boosting tourism from China to the U.S.” 2013. Web. 17 Feb 2019.

Vancouver:

Yuan CM. Ready for departure: the role of public relations in boosting tourism from China to the U.S. [Internet] [Masters thesis]. University of Southern California; 2013. [cited 2019 Feb 17]. Available from: http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/294569/rec/5415.

Council of Science Editors:

Yuan CM. Ready for departure: the role of public relations in boosting tourism from China to the U.S. [Masters Thesis]. University of Southern California; 2013. Available from: http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/294569/rec/5415


University of Southern California

2. Tuckman, Tate. The food trends that will never go out of style: a modern take on how food and hospitality are shaping society.

Degree: MA, Strategic Public Relations, 2014, University of Southern California

 This paper cross‐examines food culture and the socialization of food through public relations. From the point of view of anthropologists, sociologists, psychologists, corporate professionals, chefs,… (more)

Subjects/Keywords: food; PR; trends; culture; society; organic; GMOs; FDA; Millennials; foodie; app; Facebook; Instagram; Twitter; Pinterest; bloggers; veganism; vegetarian; mixology

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APA (6th Edition):

Tuckman, T. (2014). The food trends that will never go out of style: a modern take on how food and hospitality are shaping society. (Masters Thesis). University of Southern California. Retrieved from http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/426399/rec/6724

Chicago Manual of Style (16th Edition):

Tuckman, Tate. “The food trends that will never go out of style: a modern take on how food and hospitality are shaping society.” 2014. Masters Thesis, University of Southern California. Accessed February 17, 2019. http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/426399/rec/6724.

MLA Handbook (7th Edition):

Tuckman, Tate. “The food trends that will never go out of style: a modern take on how food and hospitality are shaping society.” 2014. Web. 17 Feb 2019.

Vancouver:

Tuckman T. The food trends that will never go out of style: a modern take on how food and hospitality are shaping society. [Internet] [Masters thesis]. University of Southern California; 2014. [cited 2019 Feb 17]. Available from: http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/426399/rec/6724.

Council of Science Editors:

Tuckman T. The food trends that will never go out of style: a modern take on how food and hospitality are shaping society. [Masters Thesis]. University of Southern California; 2014. Available from: http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/426399/rec/6724


University of Southern California

3. Allodi, Chelsey. Selling the world: an exploration of the past, present and future of destination marketing.

Degree: MA, Strategic Public Relations, 2012, University of Southern California

 This thesis explores the best practices of destination marketing in the context of a fast-changing communication landscape. It analyzes three campaigns of destinations of three… (more)

Subjects/Keywords: travel; tourism; destination marketing

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APA (6th Edition):

Allodi, C. (2012). Selling the world: an exploration of the past, present and future of destination marketing. (Masters Thesis). University of Southern California. Retrieved from http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/19941/rec/5775

Chicago Manual of Style (16th Edition):

Allodi, Chelsey. “Selling the world: an exploration of the past, present and future of destination marketing.” 2012. Masters Thesis, University of Southern California. Accessed February 17, 2019. http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/19941/rec/5775.

MLA Handbook (7th Edition):

Allodi, Chelsey. “Selling the world: an exploration of the past, present and future of destination marketing.” 2012. Web. 17 Feb 2019.

Vancouver:

Allodi C. Selling the world: an exploration of the past, present and future of destination marketing. [Internet] [Masters thesis]. University of Southern California; 2012. [cited 2019 Feb 17]. Available from: http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/19941/rec/5775.

Council of Science Editors:

Allodi C. Selling the world: an exploration of the past, present and future of destination marketing. [Masters Thesis]. University of Southern California; 2012. Available from: http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/19941/rec/5775


University of Southern California

4. Chen, Zhenlin. Case study on Chinese heavy industry companies' community relations in U.S.: a comparison between corporate effort and media representation.

Degree: MA, Strategic Public Relations, 2015, University of Southern California

 Chinese foreign investment in U.S. has been increasing rapidly over the past decade, with manufacturing being the most heavily invested area in U.S. by Chinese… (more)

Subjects/Keywords: community relations; Chinese company in U.S.; heavy industry; corporate social responsibility

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APA (6th Edition):

Chen, Z. (2015). Case study on Chinese heavy industry companies' community relations in U.S.: a comparison between corporate effort and media representation. (Masters Thesis). University of Southern California. Retrieved from http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/565921/rec/1245

Chicago Manual of Style (16th Edition):

Chen, Zhenlin. “Case study on Chinese heavy industry companies' community relations in U.S.: a comparison between corporate effort and media representation.” 2015. Masters Thesis, University of Southern California. Accessed February 17, 2019. http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/565921/rec/1245.

MLA Handbook (7th Edition):

Chen, Zhenlin. “Case study on Chinese heavy industry companies' community relations in U.S.: a comparison between corporate effort and media representation.” 2015. Web. 17 Feb 2019.

Vancouver:

Chen Z. Case study on Chinese heavy industry companies' community relations in U.S.: a comparison between corporate effort and media representation. [Internet] [Masters thesis]. University of Southern California; 2015. [cited 2019 Feb 17]. Available from: http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/565921/rec/1245.

Council of Science Editors:

Chen Z. Case study on Chinese heavy industry companies' community relations in U.S.: a comparison between corporate effort and media representation. [Masters Thesis]. University of Southern California; 2015. Available from: http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/565921/rec/1245


University of Southern California

5. Cerro, Candice A. A critical look at organic farming and positioning of organic products in the American market.

Degree: MA, Strategic Public Relations, 2013, University of Southern California

 A Critical Look at Organic Farming and Positioning of Organic Products in the American Market explores research, policy and the history of organic farming to… (more)

Subjects/Keywords: organic; farming; public Relations; marketing; labeling

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APA (6th Edition):

Cerro, C. A. (2013). A critical look at organic farming and positioning of organic products in the American market. (Masters Thesis). University of Southern California. Retrieved from http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/127656/rec/161

Chicago Manual of Style (16th Edition):

Cerro, Candice A. “A critical look at organic farming and positioning of organic products in the American market.” 2013. Masters Thesis, University of Southern California. Accessed February 17, 2019. http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/127656/rec/161.

MLA Handbook (7th Edition):

Cerro, Candice A. “A critical look at organic farming and positioning of organic products in the American market.” 2013. Web. 17 Feb 2019.

Vancouver:

Cerro CA. A critical look at organic farming and positioning of organic products in the American market. [Internet] [Masters thesis]. University of Southern California; 2013. [cited 2019 Feb 17]. Available from: http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/127656/rec/161.

Council of Science Editors:

Cerro CA. A critical look at organic farming and positioning of organic products in the American market. [Masters Thesis]. University of Southern California; 2013. Available from: http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/127656/rec/161


University of Southern California

6. Xu, Ran. Are public relations firms ready to lead in the new communication normal? the changing agency landscape and PR’s shifting roles.

Degree: MA, Strategic Public Relations, 2015, University of Southern California

 The intensifying discipline cross‐over or the digital ""land grab"" means that PR agencies’ competitors are not limited to their fellow PR firms anymore; increasingly, they… (more)

Subjects/Keywords: public relations; agency; marketing; digital; advertising; integrated marketing communications; social media; convergence; earned media

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APA (6th Edition):

Xu, R. (2015). Are public relations firms ready to lead in the new communication normal? the changing agency landscape and PR’s shifting roles. (Masters Thesis). University of Southern California. Retrieved from http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/548112/rec/886

Chicago Manual of Style (16th Edition):

Xu, Ran. “Are public relations firms ready to lead in the new communication normal? the changing agency landscape and PR’s shifting roles.” 2015. Masters Thesis, University of Southern California. Accessed February 17, 2019. http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/548112/rec/886.

MLA Handbook (7th Edition):

Xu, Ran. “Are public relations firms ready to lead in the new communication normal? the changing agency landscape and PR’s shifting roles.” 2015. Web. 17 Feb 2019.

Vancouver:

Xu R. Are public relations firms ready to lead in the new communication normal? the changing agency landscape and PR’s shifting roles. [Internet] [Masters thesis]. University of Southern California; 2015. [cited 2019 Feb 17]. Available from: http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/548112/rec/886.

Council of Science Editors:

Xu R. Are public relations firms ready to lead in the new communication normal? the changing agency landscape and PR’s shifting roles. [Masters Thesis]. University of Southern California; 2015. Available from: http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/548112/rec/886


University of Southern California

7. Dean, Britany. Luring lovers: how brands make consumers fall head over heels.

Degree: MA, Strategic Public Relations, 2015, University of Southern California

 This thesis examines five of the world’s most‐beloved companies, including Coca‐Cola, Nike, Hewlett‐Packard, the University of Southern California, and Whole Foods. Each is outlined in… (more)

Subjects/Keywords: branding; brand; brand love; brand adoration; Coca‐Cola; Whole Foods; University of Southern California; Nike; Hewlett‐Packard; small business; start‐up

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APA (6th Edition):

Dean, B. (2015). Luring lovers: how brands make consumers fall head over heels. (Masters Thesis). University of Southern California. Retrieved from http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/561961/rec/3891

Chicago Manual of Style (16th Edition):

Dean, Britany. “Luring lovers: how brands make consumers fall head over heels.” 2015. Masters Thesis, University of Southern California. Accessed February 17, 2019. http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/561961/rec/3891.

MLA Handbook (7th Edition):

Dean, Britany. “Luring lovers: how brands make consumers fall head over heels.” 2015. Web. 17 Feb 2019.

Vancouver:

Dean B. Luring lovers: how brands make consumers fall head over heels. [Internet] [Masters thesis]. University of Southern California; 2015. [cited 2019 Feb 17]. Available from: http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/561961/rec/3891.

Council of Science Editors:

Dean B. Luring lovers: how brands make consumers fall head over heels. [Masters Thesis]. University of Southern California; 2015. Available from: http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/561961/rec/3891


University of Southern California

8. Francis, Sara. 2011 National Football League lockout: messaging in the context of professional sports labor disputes.

Degree: MA, Strategic Public Relations, 2012, University of Southern California

 This paper examines the messaging strategies and tactics of all parties associated with the 2011 NFL lockout. During the lockout players, media, and owners started… (more)

Subjects/Keywords: football; labor dispute; NFL; NFLPA

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APA (6th Edition):

Francis, S. (2012). 2011 National Football League lockout: messaging in the context of professional sports labor disputes. (Masters Thesis). University of Southern California. Retrieved from http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/37857/rec/8

Chicago Manual of Style (16th Edition):

Francis, Sara. “2011 National Football League lockout: messaging in the context of professional sports labor disputes.” 2012. Masters Thesis, University of Southern California. Accessed February 17, 2019. http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/37857/rec/8.

MLA Handbook (7th Edition):

Francis, Sara. “2011 National Football League lockout: messaging in the context of professional sports labor disputes.” 2012. Web. 17 Feb 2019.

Vancouver:

Francis S. 2011 National Football League lockout: messaging in the context of professional sports labor disputes. [Internet] [Masters thesis]. University of Southern California; 2012. [cited 2019 Feb 17]. Available from: http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/37857/rec/8.

Council of Science Editors:

Francis S. 2011 National Football League lockout: messaging in the context of professional sports labor disputes. [Masters Thesis]. University of Southern California; 2012. Available from: http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/37857/rec/8


University of Southern California

9. Jenkins, Michelle. The luxury appeal: analyzing affordable luxury brands through the Great Recession.

Degree: MA, Strategic Public Relations, 2014, University of Southern California

 This paper examines the impact of strategic business decisions made by luxury retail companies during an economic recession. While the Great Recession impacted many businesses… (more)

Subjects/Keywords: luxury; retail; recession; marketing; handbags; jewelry; denim

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APA (6th Edition):

Jenkins, M. (2014). The luxury appeal: analyzing affordable luxury brands through the Great Recession. (Masters Thesis). University of Southern California. Retrieved from http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/380155/rec/6956

Chicago Manual of Style (16th Edition):

Jenkins, Michelle. “The luxury appeal: analyzing affordable luxury brands through the Great Recession.” 2014. Masters Thesis, University of Southern California. Accessed February 17, 2019. http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/380155/rec/6956.

MLA Handbook (7th Edition):

Jenkins, Michelle. “The luxury appeal: analyzing affordable luxury brands through the Great Recession.” 2014. Web. 17 Feb 2019.

Vancouver:

Jenkins M. The luxury appeal: analyzing affordable luxury brands through the Great Recession. [Internet] [Masters thesis]. University of Southern California; 2014. [cited 2019 Feb 17]. Available from: http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/380155/rec/6956.

Council of Science Editors:

Jenkins M. The luxury appeal: analyzing affordable luxury brands through the Great Recession. [Masters Thesis]. University of Southern California; 2014. Available from: http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/380155/rec/6956


University of Southern California

10. Xu, Jing. Why our audience share? Improving social media effectiveness using experiments.

Degree: MA, Strategic Public Relations, 2015, University of Southern California

 Most practitioners have realized the essential role social media could play in communication, marketing and issue advocacy. But few of them are confident about how… (more)

Subjects/Keywords: social media effectiveness; experiment

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APA (6th Edition):

Xu, J. (2015). Why our audience share? Improving social media effectiveness using experiments. (Masters Thesis). University of Southern California. Retrieved from http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/568169/rec/7930

Chicago Manual of Style (16th Edition):

Xu, Jing. “Why our audience share? Improving social media effectiveness using experiments.” 2015. Masters Thesis, University of Southern California. Accessed February 17, 2019. http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/568169/rec/7930.

MLA Handbook (7th Edition):

Xu, Jing. “Why our audience share? Improving social media effectiveness using experiments.” 2015. Web. 17 Feb 2019.

Vancouver:

Xu J. Why our audience share? Improving social media effectiveness using experiments. [Internet] [Masters thesis]. University of Southern California; 2015. [cited 2019 Feb 17]. Available from: http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/568169/rec/7930.

Council of Science Editors:

Xu J. Why our audience share? Improving social media effectiveness using experiments. [Masters Thesis]. University of Southern California; 2015. Available from: http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/568169/rec/7930


University of Southern California

11. Saffitz, Rachel Ann. The implementation of corporate social responsibility initiatives as a strategy for post-crisis rebuilding and renewal.

Degree: MA, Strategic Public Relations, 2010, University of Southern California

 This thesis explores the tensions and interactions of Corporate Social Responsibility (CSR) strategies and crisis events – two activities that have significant reputational implications for… (more)

Subjects/Keywords: corporate social responsibility; CSR; corporate reputation; crisis management; post-crisis management; post-crisis communication; FIJI Water; stakeholder relationship management

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APA (6th Edition):

Saffitz, R. A. (2010). The implementation of corporate social responsibility initiatives as a strategy for post-crisis rebuilding and renewal. (Masters Thesis). University of Southern California. Retrieved from http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll127/id/336980/rec/6848

Chicago Manual of Style (16th Edition):

Saffitz, Rachel Ann. “The implementation of corporate social responsibility initiatives as a strategy for post-crisis rebuilding and renewal.” 2010. Masters Thesis, University of Southern California. Accessed February 17, 2019. http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll127/id/336980/rec/6848.

MLA Handbook (7th Edition):

Saffitz, Rachel Ann. “The implementation of corporate social responsibility initiatives as a strategy for post-crisis rebuilding and renewal.” 2010. Web. 17 Feb 2019.

Vancouver:

Saffitz RA. The implementation of corporate social responsibility initiatives as a strategy for post-crisis rebuilding and renewal. [Internet] [Masters thesis]. University of Southern California; 2010. [cited 2019 Feb 17]. Available from: http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll127/id/336980/rec/6848.

Council of Science Editors:

Saffitz RA. The implementation of corporate social responsibility initiatives as a strategy for post-crisis rebuilding and renewal. [Masters Thesis]. University of Southern California; 2010. Available from: http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll127/id/336980/rec/6848


University of Southern California

12. Ryan, Nicole. Reinventing the wrapper, not the Whopper: the "greenwashing" PR behind fast food chains' niche healthy menus.

Degree: MA, Strategic Public Relations, 2015, University of Southern California

 Merriam Webster Dictionary defines “greenwashing” as “expressions of environmentalist concerns ... as a cover for products, policies, or activities.” While the traditional definition of “greenwashing”… (more)

Subjects/Keywords: fast food; quick service restaurants; healthy; menus; healthy menus; greenwashing; public relations; McDonald'; s; Burger King; Taco Bell; Wendy'; s; Subway; Dunkin' Donuts; Starbucks; In‐N‐Out; Carl'; s Jr.; Hardee'; s

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Ryan, N. (2015). Reinventing the wrapper, not the Whopper: the "greenwashing" PR behind fast food chains' niche healthy menus. (Masters Thesis). University of Southern California. Retrieved from http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/535592/rec/5500

Chicago Manual of Style (16th Edition):

Ryan, Nicole. “Reinventing the wrapper, not the Whopper: the "greenwashing" PR behind fast food chains' niche healthy menus.” 2015. Masters Thesis, University of Southern California. Accessed February 17, 2019. http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/535592/rec/5500.

MLA Handbook (7th Edition):

Ryan, Nicole. “Reinventing the wrapper, not the Whopper: the "greenwashing" PR behind fast food chains' niche healthy menus.” 2015. Web. 17 Feb 2019.

Vancouver:

Ryan N. Reinventing the wrapper, not the Whopper: the "greenwashing" PR behind fast food chains' niche healthy menus. [Internet] [Masters thesis]. University of Southern California; 2015. [cited 2019 Feb 17]. Available from: http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/535592/rec/5500.

Council of Science Editors:

Ryan N. Reinventing the wrapper, not the Whopper: the "greenwashing" PR behind fast food chains' niche healthy menus. [Masters Thesis]. University of Southern California; 2015. Available from: http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/535592/rec/5500


University of Southern California

13. Roberts, Nicole Marie. Babies without borders: exploring perceptions of international adoption.

Degree: MA, Strategic Public Relations, 2011, University of Southern California

 International adoption is an incredibly complex and hotly debated issue. In an effort to understand the roots of the system, the author delves deep into… (more)

Subjects/Keywords: adoption; international adoption

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APA (6th Edition):

Roberts, N. M. (2011). Babies without borders: exploring perceptions of international adoption. (Masters Thesis). University of Southern California. Retrieved from http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll127/id/469407/rec/1016

Chicago Manual of Style (16th Edition):

Roberts, Nicole Marie. “Babies without borders: exploring perceptions of international adoption.” 2011. Masters Thesis, University of Southern California. Accessed February 17, 2019. http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll127/id/469407/rec/1016.

MLA Handbook (7th Edition):

Roberts, Nicole Marie. “Babies without borders: exploring perceptions of international adoption.” 2011. Web. 17 Feb 2019.

Vancouver:

Roberts NM. Babies without borders: exploring perceptions of international adoption. [Internet] [Masters thesis]. University of Southern California; 2011. [cited 2019 Feb 17]. Available from: http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll127/id/469407/rec/1016.

Council of Science Editors:

Roberts NM. Babies without borders: exploring perceptions of international adoption. [Masters Thesis]. University of Southern California; 2011. Available from: http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll127/id/469407/rec/1016


University of Southern California

14. Wei, Yumeng. Luxury branding in today’s China: case studies of global consistency and local adaptation strategies of luxury fashion brands.

Degree: MA, Strategic Public Relations, 2015, University of Southern California

 Major luxury fashion brands have appealed to Chinese customers and acclimatized themselves to the ever-changing market environment in China. Statistics, observation and interviews with industry… (more)

Subjects/Keywords: luxury branding; China; fashion; global consistency; local adaptation strategies

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APA (6th Edition):

Wei, Y. (2015). Luxury branding in today’s China: case studies of global consistency and local adaptation strategies of luxury fashion brands. (Masters Thesis). University of Southern California. Retrieved from http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/556738/rec/3892

Chicago Manual of Style (16th Edition):

Wei, Yumeng. “Luxury branding in today’s China: case studies of global consistency and local adaptation strategies of luxury fashion brands.” 2015. Masters Thesis, University of Southern California. Accessed February 17, 2019. http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/556738/rec/3892.

MLA Handbook (7th Edition):

Wei, Yumeng. “Luxury branding in today’s China: case studies of global consistency and local adaptation strategies of luxury fashion brands.” 2015. Web. 17 Feb 2019.

Vancouver:

Wei Y. Luxury branding in today’s China: case studies of global consistency and local adaptation strategies of luxury fashion brands. [Internet] [Masters thesis]. University of Southern California; 2015. [cited 2019 Feb 17]. Available from: http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/556738/rec/3892.

Council of Science Editors:

Wei Y. Luxury branding in today’s China: case studies of global consistency and local adaptation strategies of luxury fashion brands. [Masters Thesis]. University of Southern California; 2015. Available from: http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/556738/rec/3892


University of Southern California

15. Boyle, Alecxandra. Nostalgia: more than just the flavor of the week: a critical look at the movement of nostalgic food from "trend" to "mainstream".

Degree: MA, Strategic Public Relations, 2014, University of Southern California

 The culinary evolution of nostalgic food was studied and supported with palatable evidence from past and present popular restaurants and food and beverage brands, which… (more)

Subjects/Keywords: nostalgia; nostalgic food; food trends; comfort food

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APA (6th Edition):

Boyle, A. (2014). Nostalgia: more than just the flavor of the week: a critical look at the movement of nostalgic food from "trend" to "mainstream". (Masters Thesis). University of Southern California. Retrieved from http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/363150/rec/4456

Chicago Manual of Style (16th Edition):

Boyle, Alecxandra. “Nostalgia: more than just the flavor of the week: a critical look at the movement of nostalgic food from "trend" to "mainstream".” 2014. Masters Thesis, University of Southern California. Accessed February 17, 2019. http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/363150/rec/4456.

MLA Handbook (7th Edition):

Boyle, Alecxandra. “Nostalgia: more than just the flavor of the week: a critical look at the movement of nostalgic food from "trend" to "mainstream".” 2014. Web. 17 Feb 2019.

Vancouver:

Boyle A. Nostalgia: more than just the flavor of the week: a critical look at the movement of nostalgic food from "trend" to "mainstream". [Internet] [Masters thesis]. University of Southern California; 2014. [cited 2019 Feb 17]. Available from: http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/363150/rec/4456.

Council of Science Editors:

Boyle A. Nostalgia: more than just the flavor of the week: a critical look at the movement of nostalgic food from "trend" to "mainstream". [Masters Thesis]. University of Southern California; 2014. Available from: http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/363150/rec/4456


University of Southern California

16. Collard, Mikey. Musicians utilizing social media to increase brand awareness, further promote their brand and establish brand equity.

Degree: MA, Strategic Public Relations, 2012, University of Southern California

 This paper takes a look at how musicians and musical acts are utilizing and/or should be utilizing social media to increase brand awareness, further promote… (more)

Subjects/Keywords: music; social media; musicians; public relations; bands; increase brand awareness; brand equity

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APA (6th Edition):

Collard, M. (2012). Musicians utilizing social media to increase brand awareness, further promote their brand and establish brand equity. (Masters Thesis). University of Southern California. Retrieved from http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/32050/rec/4292

Chicago Manual of Style (16th Edition):

Collard, Mikey. “Musicians utilizing social media to increase brand awareness, further promote their brand and establish brand equity.” 2012. Masters Thesis, University of Southern California. Accessed February 17, 2019. http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/32050/rec/4292.

MLA Handbook (7th Edition):

Collard, Mikey. “Musicians utilizing social media to increase brand awareness, further promote their brand and establish brand equity.” 2012. Web. 17 Feb 2019.

Vancouver:

Collard M. Musicians utilizing social media to increase brand awareness, further promote their brand and establish brand equity. [Internet] [Masters thesis]. University of Southern California; 2012. [cited 2019 Feb 17]. Available from: http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/32050/rec/4292.

Council of Science Editors:

Collard M. Musicians utilizing social media to increase brand awareness, further promote their brand and establish brand equity. [Masters Thesis]. University of Southern California; 2012. Available from: http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/32050/rec/4292


University of Southern California

17. Gonzalez, Kristen Lynne. From the EV1 to the Chevy Volt: a re-electrification of the American automobile industry.

Degree: MA, Strategic Public Relations, 2013, University of Southern California

 This paper examines the successes and failures of General Motors in the electric vehicle (EV) industry from the EV1, released in 1996, to its predecessor,… (more)

Subjects/Keywords: Chevy; Chevrolet; electric vehicle; EV; EV1; General Motors; GM; Volt

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APA (6th Edition):

Gonzalez, K. L. (2013). From the EV1 to the Chevy Volt: a re-electrification of the American automobile industry. (Masters Thesis). University of Southern California. Retrieved from http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/311705/rec/2920

Chicago Manual of Style (16th Edition):

Gonzalez, Kristen Lynne. “From the EV1 to the Chevy Volt: a re-electrification of the American automobile industry.” 2013. Masters Thesis, University of Southern California. Accessed February 17, 2019. http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/311705/rec/2920.

MLA Handbook (7th Edition):

Gonzalez, Kristen Lynne. “From the EV1 to the Chevy Volt: a re-electrification of the American automobile industry.” 2013. Web. 17 Feb 2019.

Vancouver:

Gonzalez KL. From the EV1 to the Chevy Volt: a re-electrification of the American automobile industry. [Internet] [Masters thesis]. University of Southern California; 2013. [cited 2019 Feb 17]. Available from: http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/311705/rec/2920.

Council of Science Editors:

Gonzalez KL. From the EV1 to the Chevy Volt: a re-electrification of the American automobile industry. [Masters Thesis]. University of Southern California; 2013. Available from: http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/311705/rec/2920


University of Southern California

18. Navarrete, Veronica. It's not you, it's me: Generation me and the public relations stategies to reach it.

Degree: MA, Strategic Public Relations, 2011, University of Southern California

 The media landscape has dramatically changed over the past couple decades and continues to evolve. Having grown up with customized media, overflow of information and… (more)

Subjects/Keywords: public relations; generation me; generation y; gen y; youth; marketing; publicity; daily me; customized media; media landscape

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APA (6th Edition):

Navarrete, V. (2011). It's not you, it's me: Generation me and the public relations stategies to reach it. (Masters Thesis). University of Southern California. Retrieved from http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll127/id/457397/rec/3673

Chicago Manual of Style (16th Edition):

Navarrete, Veronica. “It's not you, it's me: Generation me and the public relations stategies to reach it.” 2011. Masters Thesis, University of Southern California. Accessed February 17, 2019. http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll127/id/457397/rec/3673.

MLA Handbook (7th Edition):

Navarrete, Veronica. “It's not you, it's me: Generation me and the public relations stategies to reach it.” 2011. Web. 17 Feb 2019.

Vancouver:

Navarrete V. It's not you, it's me: Generation me and the public relations stategies to reach it. [Internet] [Masters thesis]. University of Southern California; 2011. [cited 2019 Feb 17]. Available from: http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll127/id/457397/rec/3673.

Council of Science Editors:

Navarrete V. It's not you, it's me: Generation me and the public relations stategies to reach it. [Masters Thesis]. University of Southern California; 2011. Available from: http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll127/id/457397/rec/3673


University of Southern California

19. Gonzalez, Cuitlahuac. Social media best practices for communication professionals through the lens of the fashion industry.

Degree: MA, Strategic Public Relations, 2010, University of Southern California

 Social media has already impacted the way people communicate and it promises to also affect the professional landscape of communications across all industries. The following… (more)

Subjects/Keywords: social media

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APA (6th Edition):

Gonzalez, C. (2010). Social media best practices for communication professionals through the lens of the fashion industry. (Masters Thesis). University of Southern California. Retrieved from http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll127/id/331227/rec/5914

Chicago Manual of Style (16th Edition):

Gonzalez, Cuitlahuac. “Social media best practices for communication professionals through the lens of the fashion industry.” 2010. Masters Thesis, University of Southern California. Accessed February 17, 2019. http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll127/id/331227/rec/5914.

MLA Handbook (7th Edition):

Gonzalez, Cuitlahuac. “Social media best practices for communication professionals through the lens of the fashion industry.” 2010. Web. 17 Feb 2019.

Vancouver:

Gonzalez C. Social media best practices for communication professionals through the lens of the fashion industry. [Internet] [Masters thesis]. University of Southern California; 2010. [cited 2019 Feb 17]. Available from: http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll127/id/331227/rec/5914.

Council of Science Editors:

Gonzalez C. Social media best practices for communication professionals through the lens of the fashion industry. [Masters Thesis]. University of Southern California; 2010. Available from: http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll127/id/331227/rec/5914


University of Southern California

20. Ibrahim, Noelle. The food truck phenomenon: A successful blend of PR and social media.

Degree: MA, Strategic Public Relations, 2011, University of Southern California

 This paper examines the convergence of food public relations and social media. More specifically, it chronicles how mobile food trucks have emerged as a new… (more)

Subjects/Keywords: Facebook; food trucks; public relations; reputation; social media; Twitter

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APA (6th Edition):

Ibrahim, N. (2011). The food truck phenomenon: A successful blend of PR and social media. (Masters Thesis). University of Southern California. Retrieved from http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll127/id/462499/rec/6725

Chicago Manual of Style (16th Edition):

Ibrahim, Noelle. “The food truck phenomenon: A successful blend of PR and social media.” 2011. Masters Thesis, University of Southern California. Accessed February 17, 2019. http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll127/id/462499/rec/6725.

MLA Handbook (7th Edition):

Ibrahim, Noelle. “The food truck phenomenon: A successful blend of PR and social media.” 2011. Web. 17 Feb 2019.

Vancouver:

Ibrahim N. The food truck phenomenon: A successful blend of PR and social media. [Internet] [Masters thesis]. University of Southern California; 2011. [cited 2019 Feb 17]. Available from: http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll127/id/462499/rec/6725.

Council of Science Editors:

Ibrahim N. The food truck phenomenon: A successful blend of PR and social media. [Masters Thesis]. University of Southern California; 2011. Available from: http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll127/id/462499/rec/6725


University of Southern California

21. Istanboulian, Ani. A new power: how celebrities can use social media to influence social movements.

Degree: MA, Strategic Public Relations, 2012, University of Southern California

 This thesis aims to provide a better understanding of celebrities and how they can use social media to influence social movements or social good. This… (more)

Subjects/Keywords: celebrity; social media; entertainment

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APA (6th Edition):

Istanboulian, A. (2012). A new power: how celebrities can use social media to influence social movements. (Masters Thesis). University of Southern California. Retrieved from http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/30702/rec/276

Chicago Manual of Style (16th Edition):

Istanboulian, Ani. “A new power: how celebrities can use social media to influence social movements.” 2012. Masters Thesis, University of Southern California. Accessed February 17, 2019. http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/30702/rec/276.

MLA Handbook (7th Edition):

Istanboulian, Ani. “A new power: how celebrities can use social media to influence social movements.” 2012. Web. 17 Feb 2019.

Vancouver:

Istanboulian A. A new power: how celebrities can use social media to influence social movements. [Internet] [Masters thesis]. University of Southern California; 2012. [cited 2019 Feb 17]. Available from: http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/30702/rec/276.

Council of Science Editors:

Istanboulian A. A new power: how celebrities can use social media to influence social movements. [Masters Thesis]. University of Southern California; 2012. Available from: http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/30702/rec/276


University of Southern California

22. Alboini, Lauren. The American deception epidemic: why public relations practitioners should take notice.

Degree: MA, Strategic Public Relations, 2014, University of Southern California

 Deception is a parasite that is permeating through American society. Consciously or not, and at some point or another, everybody has been a victim or… (more)

Subjects/Keywords: body language; deception; deception detection; deception epidemic; facial expression; nonverbal behavior; public relations; statement analysis; visual literacy

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APA (6th Edition):

Alboini, L. (2014). The American deception epidemic: why public relations practitioners should take notice. (Masters Thesis). University of Southern California. Retrieved from http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/451631/rec/6425

Chicago Manual of Style (16th Edition):

Alboini, Lauren. “The American deception epidemic: why public relations practitioners should take notice.” 2014. Masters Thesis, University of Southern California. Accessed February 17, 2019. http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/451631/rec/6425.

MLA Handbook (7th Edition):

Alboini, Lauren. “The American deception epidemic: why public relations practitioners should take notice.” 2014. Web. 17 Feb 2019.

Vancouver:

Alboini L. The American deception epidemic: why public relations practitioners should take notice. [Internet] [Masters thesis]. University of Southern California; 2014. [cited 2019 Feb 17]. Available from: http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/451631/rec/6425.

Council of Science Editors:

Alboini L. The American deception epidemic: why public relations practitioners should take notice. [Masters Thesis]. University of Southern California; 2014. Available from: http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/451631/rec/6425


University of Southern California

23. Champion, Allison. Personal branding and lifestyle bloggers: can blogs become brands?.

Degree: MA, Strategic Public Relations, 2012, University of Southern California

 This paper examines personal branding as it relates to lifestyle bloggers; specifically, it determines if a blog can become a brand. The purpose of this… (more)

Subjects/Keywords: blog; blogger; branding; lifestyle blog; personal branding

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APA (6th Edition):

Champion, A. (2012). Personal branding and lifestyle bloggers: can blogs become brands?. (Masters Thesis). University of Southern California. Retrieved from http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/27182/rec/5001

Chicago Manual of Style (16th Edition):

Champion, Allison. “Personal branding and lifestyle bloggers: can blogs become brands?.” 2012. Masters Thesis, University of Southern California. Accessed February 17, 2019. http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/27182/rec/5001.

MLA Handbook (7th Edition):

Champion, Allison. “Personal branding and lifestyle bloggers: can blogs become brands?.” 2012. Web. 17 Feb 2019.

Vancouver:

Champion A. Personal branding and lifestyle bloggers: can blogs become brands?. [Internet] [Masters thesis]. University of Southern California; 2012. [cited 2019 Feb 17]. Available from: http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/27182/rec/5001.

Council of Science Editors:

Champion A. Personal branding and lifestyle bloggers: can blogs become brands?. [Masters Thesis]. University of Southern California; 2012. Available from: http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/27182/rec/5001


University of Southern California

24. Li, Yueheng. Strategic communications in dietary supplement marketing — a case study of the marketing of Coenzyme Q10 supplements.

Degree: MA, Strategic Public Relations, 2013, University of Southern California

 The dietary supplement industry, as a category, has one of the highest cumulative market values in the U.S., one that is rapidly increasing despite the… (more)

Subjects/Keywords: strategic communications; dietary supplement; marketing; Coenzyme Q10

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APA (6th Edition):

Li, Y. (2013). Strategic communications in dietary supplement marketing — a case study of the marketing of Coenzyme Q10 supplements. (Masters Thesis). University of Southern California. Retrieved from http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/341017/rec/6074

Chicago Manual of Style (16th Edition):

Li, Yueheng. “Strategic communications in dietary supplement marketing — a case study of the marketing of Coenzyme Q10 supplements.” 2013. Masters Thesis, University of Southern California. Accessed February 17, 2019. http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/341017/rec/6074.

MLA Handbook (7th Edition):

Li, Yueheng. “Strategic communications in dietary supplement marketing — a case study of the marketing of Coenzyme Q10 supplements.” 2013. Web. 17 Feb 2019.

Vancouver:

Li Y. Strategic communications in dietary supplement marketing — a case study of the marketing of Coenzyme Q10 supplements. [Internet] [Masters thesis]. University of Southern California; 2013. [cited 2019 Feb 17]. Available from: http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/341017/rec/6074.

Council of Science Editors:

Li Y. Strategic communications in dietary supplement marketing — a case study of the marketing of Coenzyme Q10 supplements. [Masters Thesis]. University of Southern California; 2013. Available from: http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/341017/rec/6074


University of Southern California

25. Yuan, Tian. The new great leap forward: a two-case analysis of modern China's efforts in external communication strategies.

Degree: MA, Strategic Public Relations, 2012, University of Southern California

 With the gradual rise of China’s power in the international community, the concept and practice of foreign diplomacy has been reevaluated by the Chinese government.… (more)

Subjects/Keywords: external communication; China

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APA (6th Edition):

Yuan, T. (2012). The new great leap forward: a two-case analysis of modern China's efforts in external communication strategies. (Masters Thesis). University of Southern California. Retrieved from http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/5841/rec/7021

Chicago Manual of Style (16th Edition):

Yuan, Tian. “The new great leap forward: a two-case analysis of modern China's efforts in external communication strategies.” 2012. Masters Thesis, University of Southern California. Accessed February 17, 2019. http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/5841/rec/7021.

MLA Handbook (7th Edition):

Yuan, Tian. “The new great leap forward: a two-case analysis of modern China's efforts in external communication strategies.” 2012. Web. 17 Feb 2019.

Vancouver:

Yuan T. The new great leap forward: a two-case analysis of modern China's efforts in external communication strategies. [Internet] [Masters thesis]. University of Southern California; 2012. [cited 2019 Feb 17]. Available from: http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/5841/rec/7021.

Council of Science Editors:

Yuan T. The new great leap forward: a two-case analysis of modern China's efforts in external communication strategies. [Masters Thesis]. University of Southern California; 2012. Available from: http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/5841/rec/7021


University of Southern California

26. Sugishita, Julie Marie. Strategic food marketing and public relations by American fast-food retailers in China: implications on China's obesity crisis.

Degree: MA, Strategic Public Relations, 2011, University of Southern California

 Counterbalancing the huge economic gains in recent years, scholars indicate that China is in the midst of a looming healthcare crisis caused largely by obesity… (more)

Subjects/Keywords: fast food; China; obesity; marketing; public relations; advertising; integrated marketing communication; policy

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APA (6th Edition):

Sugishita, J. M. (2011). Strategic food marketing and public relations by American fast-food retailers in China: implications on China's obesity crisis. (Masters Thesis). University of Southern California. Retrieved from http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll127/id/644095/rec/6076

Chicago Manual of Style (16th Edition):

Sugishita, Julie Marie. “Strategic food marketing and public relations by American fast-food retailers in China: implications on China's obesity crisis.” 2011. Masters Thesis, University of Southern California. Accessed February 17, 2019. http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll127/id/644095/rec/6076.

MLA Handbook (7th Edition):

Sugishita, Julie Marie. “Strategic food marketing and public relations by American fast-food retailers in China: implications on China's obesity crisis.” 2011. Web. 17 Feb 2019.

Vancouver:

Sugishita JM. Strategic food marketing and public relations by American fast-food retailers in China: implications on China's obesity crisis. [Internet] [Masters thesis]. University of Southern California; 2011. [cited 2019 Feb 17]. Available from: http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll127/id/644095/rec/6076.

Council of Science Editors:

Sugishita JM. Strategic food marketing and public relations by American fast-food retailers in China: implications on China's obesity crisis. [Masters Thesis]. University of Southern California; 2011. Available from: http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll127/id/644095/rec/6076


University of Southern California

27. Keogh, Kirsten Carlson. Breaking new ground: defending and learning from the founding fathers of public relations.

Degree: MA, Strategic Public Relations, 2013, University of Southern California

 The Development of Early Modern Public Relations ❧ This paper examines the development, transformation and role of the early modern public relations profession. It analyzes… (more)

Subjects/Keywords: PR; Bernays; public relations; history

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APA (6th Edition):

Keogh, K. C. (2013). Breaking new ground: defending and learning from the founding fathers of public relations. (Masters Thesis). University of Southern California. Retrieved from http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/304504/rec/1160

Chicago Manual of Style (16th Edition):

Keogh, Kirsten Carlson. “Breaking new ground: defending and learning from the founding fathers of public relations.” 2013. Masters Thesis, University of Southern California. Accessed February 17, 2019. http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/304504/rec/1160.

MLA Handbook (7th Edition):

Keogh, Kirsten Carlson. “Breaking new ground: defending and learning from the founding fathers of public relations.” 2013. Web. 17 Feb 2019.

Vancouver:

Keogh KC. Breaking new ground: defending and learning from the founding fathers of public relations. [Internet] [Masters thesis]. University of Southern California; 2013. [cited 2019 Feb 17]. Available from: http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/304504/rec/1160.

Council of Science Editors:

Keogh KC. Breaking new ground: defending and learning from the founding fathers of public relations. [Masters Thesis]. University of Southern California; 2013. Available from: http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/304504/rec/1160


University of Southern California

28. Kraft, Jessica Marie. Surviving the "Made in China" stigma: challenges for Chinese multinational corporations.

Degree: MA, Strategic Public Relations, 2010, University of Southern California

 Since the 1980s, China’s entry into world trade and investments has thrown the country into continuous exponential growth. Multinational corporations (MNCs), considerably valuable instruments of… (more)

Subjects/Keywords: public relations; international relations; China; multinational corporations; international business

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APA (6th Edition):

Kraft, J. M. (2010). Surviving the "Made in China" stigma: challenges for Chinese multinational corporations. (Masters Thesis). University of Southern California. Retrieved from http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll127/id/350472/rec/6240

Chicago Manual of Style (16th Edition):

Kraft, Jessica Marie. “Surviving the "Made in China" stigma: challenges for Chinese multinational corporations.” 2010. Masters Thesis, University of Southern California. Accessed February 17, 2019. http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll127/id/350472/rec/6240.

MLA Handbook (7th Edition):

Kraft, Jessica Marie. “Surviving the "Made in China" stigma: challenges for Chinese multinational corporations.” 2010. Web. 17 Feb 2019.

Vancouver:

Kraft JM. Surviving the "Made in China" stigma: challenges for Chinese multinational corporations. [Internet] [Masters thesis]. University of Southern California; 2010. [cited 2019 Feb 17]. Available from: http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll127/id/350472/rec/6240.

Council of Science Editors:

Kraft JM. Surviving the "Made in China" stigma: challenges for Chinese multinational corporations. [Masters Thesis]. University of Southern California; 2010. Available from: http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll127/id/350472/rec/6240


University of Southern California

29. Chavez Booth, Michael I. Investment or gamble? What brand managers should know about targeting second- and third-generation Hispanics.

Degree: MA, Strategic Public Relations, 2012, University of Southern California

 “The U.S. Hispanic market is a moving target.” – Isabel Valdes, member, National Council of La Raza and Hispanic marketing expert ❧ It is a… (more)

Subjects/Keywords: Hispanics; Hispanic marketing; second-generation Hispanics; third-generation Hispanics

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APA (6th Edition):

Chavez Booth, M. I. (2012). Investment or gamble? What brand managers should know about targeting second- and third-generation Hispanics. (Masters Thesis). University of Southern California. Retrieved from http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/84322/rec/3655

Chicago Manual of Style (16th Edition):

Chavez Booth, Michael I. “Investment or gamble? What brand managers should know about targeting second- and third-generation Hispanics.” 2012. Masters Thesis, University of Southern California. Accessed February 17, 2019. http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/84322/rec/3655.

MLA Handbook (7th Edition):

Chavez Booth, Michael I. “Investment or gamble? What brand managers should know about targeting second- and third-generation Hispanics.” 2012. Web. 17 Feb 2019.

Vancouver:

Chavez Booth MI. Investment or gamble? What brand managers should know about targeting second- and third-generation Hispanics. [Internet] [Masters thesis]. University of Southern California; 2012. [cited 2019 Feb 17]. Available from: http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/84322/rec/3655.

Council of Science Editors:

Chavez Booth MI. Investment or gamble? What brand managers should know about targeting second- and third-generation Hispanics. [Masters Thesis]. University of Southern California; 2012. Available from: http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/84322/rec/3655


University of Southern California

30. Goodman, Krista Lee. Roller derby, from spectacle to sport: moving past perceptions.

Degree: MA, Strategic Public Relations, 2014, University of Southern California

 There is a great disparity between how the sport of roller derby is perceived by those outside of it versus how it is perceived by… (more)

Subjects/Keywords: roller derby; skating; women'; s sports; athletics; rollerskating; roller skating; sport'; s league; sports communication; sports marketing; derby

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Goodman, K. L. (2014). Roller derby, from spectacle to sport: moving past perceptions. (Masters Thesis). University of Southern California. Retrieved from http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/442938/rec/5649

Chicago Manual of Style (16th Edition):

Goodman, Krista Lee. “Roller derby, from spectacle to sport: moving past perceptions.” 2014. Masters Thesis, University of Southern California. Accessed February 17, 2019. http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/442938/rec/5649.

MLA Handbook (7th Edition):

Goodman, Krista Lee. “Roller derby, from spectacle to sport: moving past perceptions.” 2014. Web. 17 Feb 2019.

Vancouver:

Goodman KL. Roller derby, from spectacle to sport: moving past perceptions. [Internet] [Masters thesis]. University of Southern California; 2014. [cited 2019 Feb 17]. Available from: http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/442938/rec/5649.

Council of Science Editors:

Goodman KL. Roller derby, from spectacle to sport: moving past perceptions. [Masters Thesis]. University of Southern California; 2014. Available from: http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/442938/rec/5649

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