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You searched for +publisher:"University of Southern California" +contributor:("Luo, Lan"). Showing records 1 – 10 of 10 total matches.

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University of Southern California

1. Borah, Abhishek. Essays on consumer conversations in social media.

Degree: PhD, Business Administration, 2015, University of Southern California

 Consumer conversations in social media provide a rich forum for market research. They are spontaneous, passionate, information rich, and live. These conversations can be informative… (more)

Subjects/Keywords: Halo; online chatter; social media; text mining; time series; Twitter; natural language processing

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APA (6th Edition):

Borah, A. (2015). Essays on consumer conversations in social media. (Doctoral Dissertation). University of Southern California. Retrieved from http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/231971/rec/2449

Chicago Manual of Style (16th Edition):

Borah, Abhishek. “Essays on consumer conversations in social media.” 2015. Doctoral Dissertation, University of Southern California. Accessed October 20, 2020. http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/231971/rec/2449.

MLA Handbook (7th Edition):

Borah, Abhishek. “Essays on consumer conversations in social media.” 2015. Web. 20 Oct 2020.

Vancouver:

Borah A. Essays on consumer conversations in social media. [Internet] [Doctoral dissertation]. University of Southern California; 2015. [cited 2020 Oct 20]. Available from: http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/231971/rec/2449.

Council of Science Editors:

Borah A. Essays on consumer conversations in social media. [Doctoral Dissertation]. University of Southern California; 2015. Available from: http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/231971/rec/2449


University of Southern California

2. Zhang, Yanwei. Understanding virality of YouTube video ads: dynamics, drivers, and effects.

Degree: PhD, Business Administration, 2015, University of Southern California

 Recent years have seen a proliferation of branded video ads on YouTube. Brands are increasingly willing to bypass traditional mass media and place ads on… (more)

Subjects/Keywords: virality; diffusion; executional cues; social shares; self-enhancement; abnormal stock returns

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APA (6th Edition):

Zhang, Y. (2015). Understanding virality of YouTube video ads: dynamics, drivers, and effects. (Doctoral Dissertation). University of Southern California. Retrieved from http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/584540/rec/7691

Chicago Manual of Style (16th Edition):

Zhang, Yanwei. “Understanding virality of YouTube video ads: dynamics, drivers, and effects.” 2015. Doctoral Dissertation, University of Southern California. Accessed October 20, 2020. http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/584540/rec/7691.

MLA Handbook (7th Edition):

Zhang, Yanwei. “Understanding virality of YouTube video ads: dynamics, drivers, and effects.” 2015. Web. 20 Oct 2020.

Vancouver:

Zhang Y. Understanding virality of YouTube video ads: dynamics, drivers, and effects. [Internet] [Doctoral dissertation]. University of Southern California; 2015. [cited 2020 Oct 20]. Available from: http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/584540/rec/7691.

Council of Science Editors:

Zhang Y. Understanding virality of YouTube video ads: dynamics, drivers, and effects. [Doctoral Dissertation]. University of Southern California; 2015. Available from: http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/584540/rec/7691


University of Southern California

3. Xu, Linli. Quality investment and advertising: an empirical analysis of the auto industry.

Degree: PhD, Business Administration, 2012, University of Southern California

 Quality is one of the most important factors that drive the market position of a product, which determines the success of the firm. Firms may… (more)

Subjects/Keywords: quality investment; advertising; automotive industry; dynamic structural models; empirical industrial organization; choice model

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APA (6th Edition):

Xu, L. (2012). Quality investment and advertising: an empirical analysis of the auto industry. (Doctoral Dissertation). University of Southern California. Retrieved from http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/15541/rec/5343

Chicago Manual of Style (16th Edition):

Xu, Linli. “Quality investment and advertising: an empirical analysis of the auto industry.” 2012. Doctoral Dissertation, University of Southern California. Accessed October 20, 2020. http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/15541/rec/5343.

MLA Handbook (7th Edition):

Xu, Linli. “Quality investment and advertising: an empirical analysis of the auto industry.” 2012. Web. 20 Oct 2020.

Vancouver:

Xu L. Quality investment and advertising: an empirical analysis of the auto industry. [Internet] [Doctoral dissertation]. University of Southern California; 2012. [cited 2020 Oct 20]. Available from: http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/15541/rec/5343.

Council of Science Editors:

Xu L. Quality investment and advertising: an empirical analysis of the auto industry. [Doctoral Dissertation]. University of Southern California; 2012. Available from: http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/15541/rec/5343


University of Southern California

4. Tirunillai, Seshadri N. Essays on user-generated content and firm performance.

Degree: PhD, Business Administration, 2011, University of Southern California

 User-Generated Content (UGC) in online platforms provides a valuable source of consumer feedback on market performance of firms. This dissertation examines how User- Generated Content… (more)

Subjects/Keywords: user-generated content; stock returns

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APA (6th Edition):

Tirunillai, S. N. (2011). Essays on user-generated content and firm performance. (Doctoral Dissertation). University of Southern California. Retrieved from http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll127/id/633057/rec/2494

Chicago Manual of Style (16th Edition):

Tirunillai, Seshadri N. “Essays on user-generated content and firm performance.” 2011. Doctoral Dissertation, University of Southern California. Accessed October 20, 2020. http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll127/id/633057/rec/2494.

MLA Handbook (7th Edition):

Tirunillai, Seshadri N. “Essays on user-generated content and firm performance.” 2011. Web. 20 Oct 2020.

Vancouver:

Tirunillai SN. Essays on user-generated content and firm performance. [Internet] [Doctoral dissertation]. University of Southern California; 2011. [cited 2020 Oct 20]. Available from: http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll127/id/633057/rec/2494.

Council of Science Editors:

Tirunillai SN. Essays on user-generated content and firm performance. [Doctoral Dissertation]. University of Southern California; 2011. Available from: http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll127/id/633057/rec/2494


University of Southern California

5. Jayarajan, Dinakar. Essays on the competition between new and used durable products.

Degree: PhD, Business Administration, 2014, University of Southern California

 The question of whether and how used versions of a durable product impact the sales of the new version has interested marketers and economists for… (more)

Subjects/Keywords: durable products; used cars; durability; replacement; structural models

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APA (6th Edition):

Jayarajan, D. (2014). Essays on the competition between new and used durable products. (Doctoral Dissertation). University of Southern California. Retrieved from http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/438310/rec/2481

Chicago Manual of Style (16th Edition):

Jayarajan, Dinakar. “Essays on the competition between new and used durable products.” 2014. Doctoral Dissertation, University of Southern California. Accessed October 20, 2020. http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/438310/rec/2481.

MLA Handbook (7th Edition):

Jayarajan, Dinakar. “Essays on the competition between new and used durable products.” 2014. Web. 20 Oct 2020.

Vancouver:

Jayarajan D. Essays on the competition between new and used durable products. [Internet] [Doctoral dissertation]. University of Southern California; 2014. [cited 2020 Oct 20]. Available from: http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/438310/rec/2481.

Council of Science Editors:

Jayarajan D. Essays on the competition between new and used durable products. [Doctoral Dissertation]. University of Southern California; 2014. Available from: http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/438310/rec/2481


University of Southern California

6. Coary, Sean Patrick. Scale construction and effects of brand authenticity.

Degree: PhD, Marketing Communication Management, 2013, University of Southern California

 This dissertation investigates consumer’s perceptions of brand authenticity, genuineness in a brand’s product and principles. Prior qualitative research on brand authenticity has not identified key… (more)

Subjects/Keywords: brand; authentic; authenticity; scale; brand trust; savoring

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APA (6th Edition):

Coary, S. P. (2013). Scale construction and effects of brand authenticity. (Doctoral Dissertation). University of Southern California. Retrieved from http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/319059/rec/5694

Chicago Manual of Style (16th Edition):

Coary, Sean Patrick. “Scale construction and effects of brand authenticity.” 2013. Doctoral Dissertation, University of Southern California. Accessed October 20, 2020. http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/319059/rec/5694.

MLA Handbook (7th Edition):

Coary, Sean Patrick. “Scale construction and effects of brand authenticity.” 2013. Web. 20 Oct 2020.

Vancouver:

Coary SP. Scale construction and effects of brand authenticity. [Internet] [Doctoral dissertation]. University of Southern California; 2013. [cited 2020 Oct 20]. Available from: http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/319059/rec/5694.

Council of Science Editors:

Coary SP. Scale construction and effects of brand authenticity. [Doctoral Dissertation]. University of Southern California; 2013. Available from: http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/319059/rec/5694


University of Southern California

7. Zhu, Yi. Essays on commercial media and advertising.

Degree: PhD, Business Administration, 2013, University of Southern California

 My dissertation aims to advance our understanding of marketing processes in light of the emerging new media and technology. ❧ My dissertation first provides guidance… (more)

Subjects/Keywords: advertising; commercial media; game theory

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APA (6th Edition):

Zhu, Y. (2013). Essays on commercial media and advertising. (Doctoral Dissertation). University of Southern California. Retrieved from http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/238277/rec/2446

Chicago Manual of Style (16th Edition):

Zhu, Yi. “Essays on commercial media and advertising.” 2013. Doctoral Dissertation, University of Southern California. Accessed October 20, 2020. http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/238277/rec/2446.

MLA Handbook (7th Edition):

Zhu, Yi. “Essays on commercial media and advertising.” 2013. Web. 20 Oct 2020.

Vancouver:

Zhu Y. Essays on commercial media and advertising. [Internet] [Doctoral dissertation]. University of Southern California; 2013. [cited 2020 Oct 20]. Available from: http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/238277/rec/2446.

Council of Science Editors:

Zhu Y. Essays on commercial media and advertising. [Doctoral Dissertation]. University of Southern California; 2013. Available from: http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/238277/rec/2446


University of Southern California

8. Kwon, Ohjin. Essays on product trade-ins: Implications for consumer demand and retailer behavior.

Degree: PhD, Business Administration, 2012, University of Southern California

 My dissertation research examines implications of product trade-ins for consumer demand and retailer pricing behavior. Although product trade-ins are very prevalent in many durable goods… (more)

Subjects/Keywords: Product trade-ins

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APA (6th Edition):

Kwon, O. (2012). Essays on product trade-ins: Implications for consumer demand and retailer behavior. (Doctoral Dissertation). University of Southern California. Retrieved from http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll127/id/313509/rec/2475

Chicago Manual of Style (16th Edition):

Kwon, Ohjin. “Essays on product trade-ins: Implications for consumer demand and retailer behavior.” 2012. Doctoral Dissertation, University of Southern California. Accessed October 20, 2020. http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll127/id/313509/rec/2475.

MLA Handbook (7th Edition):

Kwon, Ohjin. “Essays on product trade-ins: Implications for consumer demand and retailer behavior.” 2012. Web. 20 Oct 2020.

Vancouver:

Kwon O. Essays on product trade-ins: Implications for consumer demand and retailer behavior. [Internet] [Doctoral dissertation]. University of Southern California; 2012. [cited 2020 Oct 20]. Available from: http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll127/id/313509/rec/2475.

Council of Science Editors:

Kwon O. Essays on product trade-ins: Implications for consumer demand and retailer behavior. [Doctoral Dissertation]. University of Southern California; 2012. Available from: http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll127/id/313509/rec/2475


University of Southern California

9. Wan, Shui-Ki. Essays on the econometrics of program evaluation.

Degree: PhD, Economics, 2010, University of Southern California

 Many empirical literature in economics, social sciences, and medical treatment studies the causal effects of programs, polices or drug effects. In the economic context, the… (more)

Subjects/Keywords: program evaluation; forecast combination

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APA (6th Edition):

Wan, S. (2010). Essays on the econometrics of program evaluation. (Doctoral Dissertation). University of Southern California. Retrieved from http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll127/id/331132/rec/2482

Chicago Manual of Style (16th Edition):

Wan, Shui-Ki. “Essays on the econometrics of program evaluation.” 2010. Doctoral Dissertation, University of Southern California. Accessed October 20, 2020. http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll127/id/331132/rec/2482.

MLA Handbook (7th Edition):

Wan, Shui-Ki. “Essays on the econometrics of program evaluation.” 2010. Web. 20 Oct 2020.

Vancouver:

Wan S. Essays on the econometrics of program evaluation. [Internet] [Doctoral dissertation]. University of Southern California; 2010. [cited 2020 Oct 20]. Available from: http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll127/id/331132/rec/2482.

Council of Science Editors:

Wan S. Essays on the econometrics of program evaluation. [Doctoral Dissertation]. University of Southern California; 2010. Available from: http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll127/id/331132/rec/2482


University of Southern California

10. Chandrasekaran, Deepa. Essays on the turning points of the product life cycle.

Degree: PhD, Management, 2009, University of Southern California

 This dissertation examines how and why diffusion of new products varies across products, countries and time. The word product refers to a product category and… (more)

Subjects/Keywords: diffusion; new product; innovation management; international marketing strategy; hazard models

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APA (6th Edition):

Chandrasekaran, D. (2009). Essays on the turning points of the product life cycle. (Doctoral Dissertation). University of Southern California. Retrieved from http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll127/id/493444/rec/2492

Chicago Manual of Style (16th Edition):

Chandrasekaran, Deepa. “Essays on the turning points of the product life cycle.” 2009. Doctoral Dissertation, University of Southern California. Accessed October 20, 2020. http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll127/id/493444/rec/2492.

MLA Handbook (7th Edition):

Chandrasekaran, Deepa. “Essays on the turning points of the product life cycle.” 2009. Web. 20 Oct 2020.

Vancouver:

Chandrasekaran D. Essays on the turning points of the product life cycle. [Internet] [Doctoral dissertation]. University of Southern California; 2009. [cited 2020 Oct 20]. Available from: http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll127/id/493444/rec/2492.

Council of Science Editors:

Chandrasekaran D. Essays on the turning points of the product life cycle. [Doctoral Dissertation]. University of Southern California; 2009. Available from: http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll127/id/493444/rec/2492

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