Advanced search options

Advanced Search Options 🞨

Browse by author name (“Author name starts with…”).

Find ETDs with:

in
/  
in
/  
in
/  
in

Written in Published in Earliest date Latest date

Sorted by

Results per page:

Sorted by: relevance · author · university · dateNew search

You searched for +publisher:"University of Southern California" +contributor:("LeVeque, Matthew"). Showing records 1 – 30 of 35 total matches.

[1] [2]

Search Limiters

Last 2 Years | English Only

No search limiters apply to these results.

▼ Search Limiters


University of Southern California

1. Licha-López, Verónica. The branding game: a study on advergames, a successful way to connect with today's gamified audience.

Degree: MA, Strategic Public Relations, 2015, University of Southern California

 This paper examines a series of games created by brands and attempts to identify key aspects that a brand could consider when creating its own… (more)

Subjects/Keywords: advergames; Chipotle; 76 Gas; Progressive Insurance; Domino'; s Pizza

Record DetailsSimilar RecordsGoogle PlusoneFacebookTwitterCiteULikeMendeleyreddit

APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Licha-López, V. (2015). The branding game: a study on advergames, a successful way to connect with today's gamified audience. (Masters Thesis). University of Southern California. Retrieved from http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/562791/rec/6466

Chicago Manual of Style (16th Edition):

Licha-López, Verónica. “The branding game: a study on advergames, a successful way to connect with today's gamified audience.” 2015. Masters Thesis, University of Southern California. Accessed February 22, 2019. http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/562791/rec/6466.

MLA Handbook (7th Edition):

Licha-López, Verónica. “The branding game: a study on advergames, a successful way to connect with today's gamified audience.” 2015. Web. 22 Feb 2019.

Vancouver:

Licha-López V. The branding game: a study on advergames, a successful way to connect with today's gamified audience. [Internet] [Masters thesis]. University of Southern California; 2015. [cited 2019 Feb 22]. Available from: http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/562791/rec/6466.

Council of Science Editors:

Licha-López V. The branding game: a study on advergames, a successful way to connect with today's gamified audience. [Masters Thesis]. University of Southern California; 2015. Available from: http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/562791/rec/6466


University of Southern California

2. Cabezas, Maritza C. Digital impact: the impact of mobile digital technology on live music events and its influence on marketing, branding and public relations professionals.

Degree: MA, Strategic Public Relations, 2014, University of Southern California

 An exploration of market trends in the mobile digital landscape and the impact it has had on live events, in particular its influence on Marketing,… (more)

Subjects/Keywords: digital technology; mobile digital; live events; branding; marketing; public relations

Record DetailsSimilar RecordsGoogle PlusoneFacebookTwitterCiteULikeMendeleyreddit

APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Cabezas, M. C. (2014). Digital impact: the impact of mobile digital technology on live music events and its influence on marketing, branding and public relations professionals. (Masters Thesis). University of Southern California. Retrieved from http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/367834/rec/1998

Chicago Manual of Style (16th Edition):

Cabezas, Maritza C. “Digital impact: the impact of mobile digital technology on live music events and its influence on marketing, branding and public relations professionals.” 2014. Masters Thesis, University of Southern California. Accessed February 22, 2019. http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/367834/rec/1998.

MLA Handbook (7th Edition):

Cabezas, Maritza C. “Digital impact: the impact of mobile digital technology on live music events and its influence on marketing, branding and public relations professionals.” 2014. Web. 22 Feb 2019.

Vancouver:

Cabezas MC. Digital impact: the impact of mobile digital technology on live music events and its influence on marketing, branding and public relations professionals. [Internet] [Masters thesis]. University of Southern California; 2014. [cited 2019 Feb 22]. Available from: http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/367834/rec/1998.

Council of Science Editors:

Cabezas MC. Digital impact: the impact of mobile digital technology on live music events and its influence on marketing, branding and public relations professionals. [Masters Thesis]. University of Southern California; 2014. Available from: http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/367834/rec/1998


University of Southern California

3. Cavanaugh, Patrick James. Engaging in the conversation; best practices in strategic social media.

Degree: MA, Strategic Public Relations, 2009, University of Southern California

 In the Strategic Public Relations industry, professional communication is defined by well-crafted messaging and carefully chosen distribution channels. As the Internet becomes the prime channel… (more)

Subjects/Keywords: social media; communications; internet; public relations

Record DetailsSimilar RecordsGoogle PlusoneFacebookTwitterCiteULikeMendeleyreddit

APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Cavanaugh, P. J. (2009). Engaging in the conversation; best practices in strategic social media. (Masters Thesis). University of Southern California. Retrieved from http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll127/id/237913/rec/2362

Chicago Manual of Style (16th Edition):

Cavanaugh, Patrick James. “Engaging in the conversation; best practices in strategic social media.” 2009. Masters Thesis, University of Southern California. Accessed February 22, 2019. http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll127/id/237913/rec/2362.

MLA Handbook (7th Edition):

Cavanaugh, Patrick James. “Engaging in the conversation; best practices in strategic social media.” 2009. Web. 22 Feb 2019.

Vancouver:

Cavanaugh PJ. Engaging in the conversation; best practices in strategic social media. [Internet] [Masters thesis]. University of Southern California; 2009. [cited 2019 Feb 22]. Available from: http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll127/id/237913/rec/2362.

Council of Science Editors:

Cavanaugh PJ. Engaging in the conversation; best practices in strategic social media. [Masters Thesis]. University of Southern California; 2009. Available from: http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll127/id/237913/rec/2362


University of Southern California

4. Rich, Amber N. Generating valuable content for a destination in order to reach a new generation of travelers.

Degree: MA, Strategic Public Relations, 2012, University of Southern California

 “Millennials are the most diverse generation ever born in the Unites States; they are becoming the most educated generation in American history; and they are… (more)

Subjects/Keywords: social media; travel; destination; marketing; facebook; twitter; blog; app; traveler; millennial

Record DetailsSimilar RecordsGoogle PlusoneFacebookTwitterCiteULikeMendeleyreddit

APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Rich, A. N. (2012). Generating valuable content for a destination in order to reach a new generation of travelers. (Masters Thesis). University of Southern California. Retrieved from http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/30785/rec/2982

Chicago Manual of Style (16th Edition):

Rich, Amber N. “Generating valuable content for a destination in order to reach a new generation of travelers.” 2012. Masters Thesis, University of Southern California. Accessed February 22, 2019. http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/30785/rec/2982.

MLA Handbook (7th Edition):

Rich, Amber N. “Generating valuable content for a destination in order to reach a new generation of travelers.” 2012. Web. 22 Feb 2019.

Vancouver:

Rich AN. Generating valuable content for a destination in order to reach a new generation of travelers. [Internet] [Masters thesis]. University of Southern California; 2012. [cited 2019 Feb 22]. Available from: http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/30785/rec/2982.

Council of Science Editors:

Rich AN. Generating valuable content for a destination in order to reach a new generation of travelers. [Masters Thesis]. University of Southern California; 2012. Available from: http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/30785/rec/2982


University of Southern California

5. Lu, Yang. Comparative analysis of nuclear crisis communication: 2011 Fukushima nuclear crisis and 1979 Three Mile Island nuclear crisis.

Degree: MA, Strategic Public Relations, 2012, University of Southern California

 This paper examines the crisis management of two prominent nuclear crises - 2011 Fukushima Nuclear Crisis in Japan and 1979 Three Mile Island Nuclear Crisis… (more)

Subjects/Keywords: comparative analysis; crisis communication; Fukushima nuclear crisis; nuclear crisis; public relations; Three Mile Island nuclear crisis

Record DetailsSimilar RecordsGoogle PlusoneFacebookTwitterCiteULikeMendeleyreddit

APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Lu, Y. (2012). Comparative analysis of nuclear crisis communication: 2011 Fukushima nuclear crisis and 1979 Three Mile Island nuclear crisis. (Masters Thesis). University of Southern California. Retrieved from http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/34770/rec/1489

Chicago Manual of Style (16th Edition):

Lu, Yang. “Comparative analysis of nuclear crisis communication: 2011 Fukushima nuclear crisis and 1979 Three Mile Island nuclear crisis.” 2012. Masters Thesis, University of Southern California. Accessed February 22, 2019. http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/34770/rec/1489.

MLA Handbook (7th Edition):

Lu, Yang. “Comparative analysis of nuclear crisis communication: 2011 Fukushima nuclear crisis and 1979 Three Mile Island nuclear crisis.” 2012. Web. 22 Feb 2019.

Vancouver:

Lu Y. Comparative analysis of nuclear crisis communication: 2011 Fukushima nuclear crisis and 1979 Three Mile Island nuclear crisis. [Internet] [Masters thesis]. University of Southern California; 2012. [cited 2019 Feb 22]. Available from: http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/34770/rec/1489.

Council of Science Editors:

Lu Y. Comparative analysis of nuclear crisis communication: 2011 Fukushima nuclear crisis and 1979 Three Mile Island nuclear crisis. [Masters Thesis]. University of Southern California; 2012. Available from: http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/34770/rec/1489


University of Southern California

6. Sineni, Samantha Lynn. Growth hacking: a deep look into online marketing for startups.

Degree: MA, Strategic Public Relations, 2014, University of Southern California

 Growth Hacking: A Deep Look into Online Marketing for Startups sets out to define the new subculture of marketers that call themselves growth hackers. The… (more)

Subjects/Keywords: growth hacking; marketing; startups; tech startups; SaaS; Silicon Valley; online marketing; digital marketing; apps

Record DetailsSimilar RecordsGoogle PlusoneFacebookTwitterCiteULikeMendeleyreddit

APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Sineni, S. L. (2014). Growth hacking: a deep look into online marketing for startups. (Masters Thesis). University of Southern California. Retrieved from http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/488635/rec/3103

Chicago Manual of Style (16th Edition):

Sineni, Samantha Lynn. “Growth hacking: a deep look into online marketing for startups.” 2014. Masters Thesis, University of Southern California. Accessed February 22, 2019. http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/488635/rec/3103.

MLA Handbook (7th Edition):

Sineni, Samantha Lynn. “Growth hacking: a deep look into online marketing for startups.” 2014. Web. 22 Feb 2019.

Vancouver:

Sineni SL. Growth hacking: a deep look into online marketing for startups. [Internet] [Masters thesis]. University of Southern California; 2014. [cited 2019 Feb 22]. Available from: http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/488635/rec/3103.

Council of Science Editors:

Sineni SL. Growth hacking: a deep look into online marketing for startups. [Masters Thesis]. University of Southern California; 2014. Available from: http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/488635/rec/3103


University of Southern California

7. Staffaroni, Sara. Crisis communication & natural disasters: communication plan for Rome, Italy in the case of an earthquake.

Degree: MA, Strategic Public Relations, 2012, University of Southern California

 This paper explores the present natural disasters crisis communications findings and best practices, and applies them to develop the ideal crisis communication plan for Italy… (more)

Subjects/Keywords: crisis communication; natural disasters; earthquake; Italy; Rome; Communication Plan for Rome; Italy

Record DetailsSimilar RecordsGoogle PlusoneFacebookTwitterCiteULikeMendeleyreddit

APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Staffaroni, S. (2012). Crisis communication & natural disasters: communication plan for Rome, Italy in the case of an earthquake. (Masters Thesis). University of Southern California. Retrieved from http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/10441/rec/1701

Chicago Manual of Style (16th Edition):

Staffaroni, Sara. “Crisis communication & natural disasters: communication plan for Rome, Italy in the case of an earthquake.” 2012. Masters Thesis, University of Southern California. Accessed February 22, 2019. http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/10441/rec/1701.

MLA Handbook (7th Edition):

Staffaroni, Sara. “Crisis communication & natural disasters: communication plan for Rome, Italy in the case of an earthquake.” 2012. Web. 22 Feb 2019.

Vancouver:

Staffaroni S. Crisis communication & natural disasters: communication plan for Rome, Italy in the case of an earthquake. [Internet] [Masters thesis]. University of Southern California; 2012. [cited 2019 Feb 22]. Available from: http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/10441/rec/1701.

Council of Science Editors:

Staffaroni S. Crisis communication & natural disasters: communication plan for Rome, Italy in the case of an earthquake. [Masters Thesis]. University of Southern California; 2012. Available from: http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/10441/rec/1701


University of Southern California

8. Orellana, Maria Raquel. Public health anti-obesity communication: an analysis of current campaigns for future guidance.

Degree: MA, Strategic Public Relations, 2013, University of Southern California

 In the last thirty years, the incidence of obesity has grown at alarmingly rapid rates. In 2010, the International Association for the Study of Obesity… (more)

Subjects/Keywords: campaign; communications; nutrition; obesity; public health; social marketing

Record DetailsSimilar RecordsGoogle PlusoneFacebookTwitterCiteULikeMendeleyreddit

APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Orellana, M. R. (2013). Public health anti-obesity communication: an analysis of current campaigns for future guidance. (Masters Thesis). University of Southern California. Retrieved from http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/323845/rec/5322

Chicago Manual of Style (16th Edition):

Orellana, Maria Raquel. “Public health anti-obesity communication: an analysis of current campaigns for future guidance.” 2013. Masters Thesis, University of Southern California. Accessed February 22, 2019. http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/323845/rec/5322.

MLA Handbook (7th Edition):

Orellana, Maria Raquel. “Public health anti-obesity communication: an analysis of current campaigns for future guidance.” 2013. Web. 22 Feb 2019.

Vancouver:

Orellana MR. Public health anti-obesity communication: an analysis of current campaigns for future guidance. [Internet] [Masters thesis]. University of Southern California; 2013. [cited 2019 Feb 22]. Available from: http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/323845/rec/5322.

Council of Science Editors:

Orellana MR. Public health anti-obesity communication: an analysis of current campaigns for future guidance. [Masters Thesis]. University of Southern California; 2013. Available from: http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/323845/rec/5322


University of Southern California

9. Kane, Sarah Nichol. The share factor: implications of global digital strategy for public relations.

Degree: MA, Strategic Public Relations, 2012, University of Southern California

 This paper examines the status of public relations in the digital era through a look back at the evolution of public relations and outlooks for… (more)

Subjects/Keywords: campaigns; global digital strategy; public relations; communication; multimedia; social media; history of public relations; integrated campaigns; social networking; future of PR

Record DetailsSimilar RecordsGoogle PlusoneFacebookTwitterCiteULikeMendeleyreddit

APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Kane, S. N. (2012). The share factor: implications of global digital strategy for public relations. (Masters Thesis). University of Southern California. Retrieved from http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/104478/rec/7290

Chicago Manual of Style (16th Edition):

Kane, Sarah Nichol. “The share factor: implications of global digital strategy for public relations.” 2012. Masters Thesis, University of Southern California. Accessed February 22, 2019. http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/104478/rec/7290.

MLA Handbook (7th Edition):

Kane, Sarah Nichol. “The share factor: implications of global digital strategy for public relations.” 2012. Web. 22 Feb 2019.

Vancouver:

Kane SN. The share factor: implications of global digital strategy for public relations. [Internet] [Masters thesis]. University of Southern California; 2012. [cited 2019 Feb 22]. Available from: http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/104478/rec/7290.

Council of Science Editors:

Kane SN. The share factor: implications of global digital strategy for public relations. [Masters Thesis]. University of Southern California; 2012. Available from: http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/104478/rec/7290


University of Southern California

10. Dean, Britany. Luring lovers: how brands make consumers fall head over heels.

Degree: MA, Strategic Public Relations, 2015, University of Southern California

 This thesis examines five of the world’s most‐beloved companies, including Coca‐Cola, Nike, Hewlett‐Packard, the University of Southern California, and Whole Foods. Each is outlined in… (more)

Subjects/Keywords: branding; brand; brand love; brand adoration; Coca‐Cola; Whole Foods; University of Southern California; Nike; Hewlett‐Packard; small business; start‐up

Record DetailsSimilar RecordsGoogle PlusoneFacebookTwitterCiteULikeMendeleyreddit

APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Dean, B. (2015). Luring lovers: how brands make consumers fall head over heels. (Masters Thesis). University of Southern California. Retrieved from http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/561961/rec/3891

Chicago Manual of Style (16th Edition):

Dean, Britany. “Luring lovers: how brands make consumers fall head over heels.” 2015. Masters Thesis, University of Southern California. Accessed February 22, 2019. http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/561961/rec/3891.

MLA Handbook (7th Edition):

Dean, Britany. “Luring lovers: how brands make consumers fall head over heels.” 2015. Web. 22 Feb 2019.

Vancouver:

Dean B. Luring lovers: how brands make consumers fall head over heels. [Internet] [Masters thesis]. University of Southern California; 2015. [cited 2019 Feb 22]. Available from: http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/561961/rec/3891.

Council of Science Editors:

Dean B. Luring lovers: how brands make consumers fall head over heels. [Masters Thesis]. University of Southern California; 2015. Available from: http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/561961/rec/3891


University of Southern California

11. Xia, Wentao "Jason". Pictures on microblogs: Twitter vs. Weibo.

Degree: MA, Strategic Public Relations, 2013, University of Southern California

 Microblog has become one of the most useful social media platforms for public relations practitioners. This paper focuses on the study of the most shared… (more)

Subjects/Keywords: social media; microblog; visual communication; Weibo; Twitter; public relations

Record DetailsSimilar RecordsGoogle PlusoneFacebookTwitterCiteULikeMendeleyreddit

APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Xia, W. ". (2013). Pictures on microblogs: Twitter vs. Weibo. (Masters Thesis). University of Southern California. Retrieved from http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/246852/rec/5057

Chicago Manual of Style (16th Edition):

Xia, Wentao "Jason". “Pictures on microblogs: Twitter vs. Weibo.” 2013. Masters Thesis, University of Southern California. Accessed February 22, 2019. http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/246852/rec/5057.

MLA Handbook (7th Edition):

Xia, Wentao "Jason". “Pictures on microblogs: Twitter vs. Weibo.” 2013. Web. 22 Feb 2019.

Vancouver:

Xia W". Pictures on microblogs: Twitter vs. Weibo. [Internet] [Masters thesis]. University of Southern California; 2013. [cited 2019 Feb 22]. Available from: http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/246852/rec/5057.

Council of Science Editors:

Xia W". Pictures on microblogs: Twitter vs. Weibo. [Masters Thesis]. University of Southern California; 2013. Available from: http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/246852/rec/5057


University of Southern California

12. Lee, Kathryn L. 60 years of magic: an in-depth look at Disneyland’s use of public relations strategies.

Degree: MA, Strategic Public Relations, 2015, University of Southern California

 By retroactively looking back at the major events that have shaped Disneyland’s public perception and proactively looking at emerging technologies, a public relations professional can… (more)

Subjects/Keywords: Disneyland; public relations; theme park industry; theme parks; amusement parks; California

Record DetailsSimilar RecordsGoogle PlusoneFacebookTwitterCiteULikeMendeleyreddit

APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Lee, K. L. (2015). 60 years of magic: an in-depth look at Disneyland’s use of public relations strategies. (Masters Thesis). University of Southern California. Retrieved from http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/530029/rec/22

Chicago Manual of Style (16th Edition):

Lee, Kathryn L. “60 years of magic: an in-depth look at Disneyland’s use of public relations strategies.” 2015. Masters Thesis, University of Southern California. Accessed February 22, 2019. http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/530029/rec/22.

MLA Handbook (7th Edition):

Lee, Kathryn L. “60 years of magic: an in-depth look at Disneyland’s use of public relations strategies.” 2015. Web. 22 Feb 2019.

Vancouver:

Lee KL. 60 years of magic: an in-depth look at Disneyland’s use of public relations strategies. [Internet] [Masters thesis]. University of Southern California; 2015. [cited 2019 Feb 22]. Available from: http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/530029/rec/22.

Council of Science Editors:

Lee KL. 60 years of magic: an in-depth look at Disneyland’s use of public relations strategies. [Masters Thesis]. University of Southern California; 2015. Available from: http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/530029/rec/22


University of Southern California

13. Steinmann, Alyssa Michelle. Collegiate athletics in crisis: a new practical model for crisis communication/management.

Degree: MA, Strategic Public Relations, 2014, University of Southern California

 This thesis examines how collegiate sports/athletics departments should prepare for and handle crises in terms of communications and public relations. While many universities have rough… (more)

Subjects/Keywords: public relations; crisis communications; crises; sports; athletics

Record DetailsSimilar RecordsGoogle PlusoneFacebookTwitterCiteULikeMendeleyreddit

APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Steinmann, A. M. (2014). Collegiate athletics in crisis: a new practical model for crisis communication/management. (Masters Thesis). University of Southern California. Retrieved from http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/459715/rec/1445

Chicago Manual of Style (16th Edition):

Steinmann, Alyssa Michelle. “Collegiate athletics in crisis: a new practical model for crisis communication/management.” 2014. Masters Thesis, University of Southern California. Accessed February 22, 2019. http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/459715/rec/1445.

MLA Handbook (7th Edition):

Steinmann, Alyssa Michelle. “Collegiate athletics in crisis: a new practical model for crisis communication/management.” 2014. Web. 22 Feb 2019.

Vancouver:

Steinmann AM. Collegiate athletics in crisis: a new practical model for crisis communication/management. [Internet] [Masters thesis]. University of Southern California; 2014. [cited 2019 Feb 22]. Available from: http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/459715/rec/1445.

Council of Science Editors:

Steinmann AM. Collegiate athletics in crisis: a new practical model for crisis communication/management. [Masters Thesis]. University of Southern California; 2014. Available from: http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/459715/rec/1445


University of Southern California

14. Li, Mianmian. A critical assessment of the uses and effectiveness of social media in investor communications.

Degree: MA, Strategic Public Relations, 2015, University of Southern California

 This thesis assesses the use and effectiveness of social media in Investor Communications by (1) reviewing the concepts of Investor Communications and social media, (2)… (more)

Subjects/Keywords: social media; investor communications; investor relations

Record DetailsSimilar RecordsGoogle PlusoneFacebookTwitterCiteULikeMendeleyreddit

APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Li, M. (2015). A critical assessment of the uses and effectiveness of social media in investor communications. (Masters Thesis). University of Southern California. Retrieved from http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/560129/rec/159

Chicago Manual of Style (16th Edition):

Li, Mianmian. “A critical assessment of the uses and effectiveness of social media in investor communications.” 2015. Masters Thesis, University of Southern California. Accessed February 22, 2019. http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/560129/rec/159.

MLA Handbook (7th Edition):

Li, Mianmian. “A critical assessment of the uses and effectiveness of social media in investor communications.” 2015. Web. 22 Feb 2019.

Vancouver:

Li M. A critical assessment of the uses and effectiveness of social media in investor communications. [Internet] [Masters thesis]. University of Southern California; 2015. [cited 2019 Feb 22]. Available from: http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/560129/rec/159.

Council of Science Editors:

Li M. A critical assessment of the uses and effectiveness of social media in investor communications. [Masters Thesis]. University of Southern California; 2015. Available from: http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/560129/rec/159


University of Southern California

15. Xu, Jing. Why our audience share? Improving social media effectiveness using experiments.

Degree: MA, Strategic Public Relations, 2015, University of Southern California

 Most practitioners have realized the essential role social media could play in communication, marketing and issue advocacy. But few of them are confident about how… (more)

Subjects/Keywords: social media effectiveness; experiment

Record DetailsSimilar RecordsGoogle PlusoneFacebookTwitterCiteULikeMendeleyreddit

APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Xu, J. (2015). Why our audience share? Improving social media effectiveness using experiments. (Masters Thesis). University of Southern California. Retrieved from http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/568169/rec/7930

Chicago Manual of Style (16th Edition):

Xu, Jing. “Why our audience share? Improving social media effectiveness using experiments.” 2015. Masters Thesis, University of Southern California. Accessed February 22, 2019. http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/568169/rec/7930.

MLA Handbook (7th Edition):

Xu, Jing. “Why our audience share? Improving social media effectiveness using experiments.” 2015. Web. 22 Feb 2019.

Vancouver:

Xu J. Why our audience share? Improving social media effectiveness using experiments. [Internet] [Masters thesis]. University of Southern California; 2015. [cited 2019 Feb 22]. Available from: http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/568169/rec/7930.

Council of Science Editors:

Xu J. Why our audience share? Improving social media effectiveness using experiments. [Masters Thesis]. University of Southern California; 2015. Available from: http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/568169/rec/7930


University of Southern California

16. Chen, Junzhou. Motivations and habits of China's mommy bloggers.

Degree: MA, Strategic Public Relations, 2011, University of Southern California

 Mommy blogging in China is receiving more attention with the bloggers actively involving in many kinds of on- and off-line activities. Xiaoxing Wang, a famous… (more)

Subjects/Keywords: mommy blogger; China; Internet

Record DetailsSimilar RecordsGoogle PlusoneFacebookTwitterCiteULikeMendeleyreddit

APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Chen, J. (2011). Motivations and habits of China's mommy bloggers. (Masters Thesis). University of Southern California. Retrieved from http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll127/id/461804/rec/4235

Chicago Manual of Style (16th Edition):

Chen, Junzhou. “Motivations and habits of China's mommy bloggers.” 2011. Masters Thesis, University of Southern California. Accessed February 22, 2019. http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll127/id/461804/rec/4235.

MLA Handbook (7th Edition):

Chen, Junzhou. “Motivations and habits of China's mommy bloggers.” 2011. Web. 22 Feb 2019.

Vancouver:

Chen J. Motivations and habits of China's mommy bloggers. [Internet] [Masters thesis]. University of Southern California; 2011. [cited 2019 Feb 22]. Available from: http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll127/id/461804/rec/4235.

Council of Science Editors:

Chen J. Motivations and habits of China's mommy bloggers. [Masters Thesis]. University of Southern California; 2011. Available from: http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll127/id/461804/rec/4235


University of Southern California

17. Press, Meryl S. The visual literacy explosion: a brief history, relevant cases and commonly accepted practices.

Degree: MA, Strategic Public Relations, 2015, University of Southern California

 The purpose of this thesis is to gain an in‐depth understanding of the role the visual literacy explosion has played and will continue to play… (more)

Subjects/Keywords: visual literacy; visuals; communications; public relations; social media; public; relations; trends; media; journalism; GIF; image; video; communication; visual

Record DetailsSimilar RecordsGoogle PlusoneFacebookTwitterCiteULikeMendeleyreddit

APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Press, M. S. (2015). The visual literacy explosion: a brief history, relevant cases and commonly accepted practices. (Masters Thesis). University of Southern California. Retrieved from http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/571827/rec/7392

Chicago Manual of Style (16th Edition):

Press, Meryl S. “The visual literacy explosion: a brief history, relevant cases and commonly accepted practices.” 2015. Masters Thesis, University of Southern California. Accessed February 22, 2019. http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/571827/rec/7392.

MLA Handbook (7th Edition):

Press, Meryl S. “The visual literacy explosion: a brief history, relevant cases and commonly accepted practices.” 2015. Web. 22 Feb 2019.

Vancouver:

Press MS. The visual literacy explosion: a brief history, relevant cases and commonly accepted practices. [Internet] [Masters thesis]. University of Southern California; 2015. [cited 2019 Feb 22]. Available from: http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/571827/rec/7392.

Council of Science Editors:

Press MS. The visual literacy explosion: a brief history, relevant cases and commonly accepted practices. [Masters Thesis]. University of Southern California; 2015. Available from: http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/571827/rec/7392


University of Southern California

18. Markell, Amanda. Public relations in the music business: how publicists continue to improve a changing industry.

Degree: MA, Strategic Public Relations, 2013, University of Southern California

 This paper examines public relations professionals and how vital they have grown to be within the music industry. ❧ More specifically, this thesis explores a… (more)

Subjects/Keywords: public relations; music; music industry; publicity

Record DetailsSimilar RecordsGoogle PlusoneFacebookTwitterCiteULikeMendeleyreddit

APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Markell, A. (2013). Public relations in the music business: how publicists continue to improve a changing industry. (Masters Thesis). University of Southern California. Retrieved from http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/252313/rec/5324

Chicago Manual of Style (16th Edition):

Markell, Amanda. “Public relations in the music business: how publicists continue to improve a changing industry.” 2013. Masters Thesis, University of Southern California. Accessed February 22, 2019. http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/252313/rec/5324.

MLA Handbook (7th Edition):

Markell, Amanda. “Public relations in the music business: how publicists continue to improve a changing industry.” 2013. Web. 22 Feb 2019.

Vancouver:

Markell A. Public relations in the music business: how publicists continue to improve a changing industry. [Internet] [Masters thesis]. University of Southern California; 2013. [cited 2019 Feb 22]. Available from: http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/252313/rec/5324.

Council of Science Editors:

Markell A. Public relations in the music business: how publicists continue to improve a changing industry. [Masters Thesis]. University of Southern California; 2013. Available from: http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/252313/rec/5324


University of Southern California

19. Collard, Mikey. Musicians utilizing social media to increase brand awareness, further promote their brand and establish brand equity.

Degree: MA, Strategic Public Relations, 2012, University of Southern California

 This paper takes a look at how musicians and musical acts are utilizing and/or should be utilizing social media to increase brand awareness, further promote… (more)

Subjects/Keywords: music; social media; musicians; public relations; bands; increase brand awareness; brand equity

Record DetailsSimilar RecordsGoogle PlusoneFacebookTwitterCiteULikeMendeleyreddit

APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Collard, M. (2012). Musicians utilizing social media to increase brand awareness, further promote their brand and establish brand equity. (Masters Thesis). University of Southern California. Retrieved from http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/32050/rec/4292

Chicago Manual of Style (16th Edition):

Collard, Mikey. “Musicians utilizing social media to increase brand awareness, further promote their brand and establish brand equity.” 2012. Masters Thesis, University of Southern California. Accessed February 22, 2019. http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/32050/rec/4292.

MLA Handbook (7th Edition):

Collard, Mikey. “Musicians utilizing social media to increase brand awareness, further promote their brand and establish brand equity.” 2012. Web. 22 Feb 2019.

Vancouver:

Collard M. Musicians utilizing social media to increase brand awareness, further promote their brand and establish brand equity. [Internet] [Masters thesis]. University of Southern California; 2012. [cited 2019 Feb 22]. Available from: http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/32050/rec/4292.

Council of Science Editors:

Collard M. Musicians utilizing social media to increase brand awareness, further promote their brand and establish brand equity. [Masters Thesis]. University of Southern California; 2012. Available from: http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/32050/rec/4292


University of Southern California

20. Savastano, Emily M. Utilizing brand personality while engaging Millennials on Twitter.

Degree: MA, Strategic Public Relations, 2014, University of Southern California

 Often referred to as the "Echo Boomers" or "Gen Y" Millennials are the enormous generation shaping the consumer marketplace and companies are trying desperately to… (more)

Subjects/Keywords: Millennials; Twitter; brand personality

Record DetailsSimilar RecordsGoogle PlusoneFacebookTwitterCiteULikeMendeleyreddit

APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Savastano, E. M. (2014). Utilizing brand personality while engaging Millennials on Twitter. (Masters Thesis). University of Southern California. Retrieved from http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/516693/rec/7779

Chicago Manual of Style (16th Edition):

Savastano, Emily M. “Utilizing brand personality while engaging Millennials on Twitter.” 2014. Masters Thesis, University of Southern California. Accessed February 22, 2019. http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/516693/rec/7779.

MLA Handbook (7th Edition):

Savastano, Emily M. “Utilizing brand personality while engaging Millennials on Twitter.” 2014. Web. 22 Feb 2019.

Vancouver:

Savastano EM. Utilizing brand personality while engaging Millennials on Twitter. [Internet] [Masters thesis]. University of Southern California; 2014. [cited 2019 Feb 22]. Available from: http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/516693/rec/7779.

Council of Science Editors:

Savastano EM. Utilizing brand personality while engaging Millennials on Twitter. [Masters Thesis]. University of Southern California; 2014. Available from: http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/516693/rec/7779


University of Southern California

21. Ward, Niku. Developing a strategy for public relations practitioners at environmental nonprofits using insights from psychology.

Degree: MA, Strategic Public Relations, 2013, University of Southern California

 This paper seeks to understand the unique public relations challenges faced by U.S. nonprofit organizations as they work to prevent and mitigate the effects of… (more)

Subjects/Keywords: Twitter; social media; nonprofit; environmentalism; environment; communication; public relations

Record DetailsSimilar RecordsGoogle PlusoneFacebookTwitterCiteULikeMendeleyreddit

APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Ward, N. (2013). Developing a strategy for public relations practitioners at environmental nonprofits using insights from psychology. (Masters Thesis). University of Southern California. Retrieved from http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/251725/rec/1901

Chicago Manual of Style (16th Edition):

Ward, Niku. “Developing a strategy for public relations practitioners at environmental nonprofits using insights from psychology.” 2013. Masters Thesis, University of Southern California. Accessed February 22, 2019. http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/251725/rec/1901.

MLA Handbook (7th Edition):

Ward, Niku. “Developing a strategy for public relations practitioners at environmental nonprofits using insights from psychology.” 2013. Web. 22 Feb 2019.

Vancouver:

Ward N. Developing a strategy for public relations practitioners at environmental nonprofits using insights from psychology. [Internet] [Masters thesis]. University of Southern California; 2013. [cited 2019 Feb 22]. Available from: http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/251725/rec/1901.

Council of Science Editors:

Ward N. Developing a strategy for public relations practitioners at environmental nonprofits using insights from psychology. [Masters Thesis]. University of Southern California; 2013. Available from: http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/251725/rec/1901


University of Southern California

22. Eastburn, Jessica Claire. Conglomerate branding within the luxury goods sector.

Degree: MA, Strategic Public Relations, 2015, University of Southern California

 This paper will explore branding guidelines for luxury conglomerates to best nurture success for a company’s many brands, while still adhering to the values of… (more)

Subjects/Keywords: luxury; branding; conglomerate; LVMH; Louis Vuitton; Sephora; Louis Vuitton Moet Hennessey; brand image; corporate luxury branding; parent companies

Record DetailsSimilar RecordsGoogle PlusoneFacebookTwitterCiteULikeMendeleyreddit

APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Eastburn, J. C. (2015). Conglomerate branding within the luxury goods sector. (Masters Thesis). University of Southern California. Retrieved from http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/567793/rec/1583

Chicago Manual of Style (16th Edition):

Eastburn, Jessica Claire. “Conglomerate branding within the luxury goods sector.” 2015. Masters Thesis, University of Southern California. Accessed February 22, 2019. http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/567793/rec/1583.

MLA Handbook (7th Edition):

Eastburn, Jessica Claire. “Conglomerate branding within the luxury goods sector.” 2015. Web. 22 Feb 2019.

Vancouver:

Eastburn JC. Conglomerate branding within the luxury goods sector. [Internet] [Masters thesis]. University of Southern California; 2015. [cited 2019 Feb 22]. Available from: http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/567793/rec/1583.

Council of Science Editors:

Eastburn JC. Conglomerate branding within the luxury goods sector. [Masters Thesis]. University of Southern California; 2015. Available from: http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/567793/rec/1583


University of Southern California

23. Liu, Yijie. A study of the cultural environment of social media.

Degree: MA, Strategic Public Relations, 2014, University of Southern California

 Over the past several years, social media has emerged to redefine the way people communicate. A new communications environment was formed with new language, communication… (more)

Subjects/Keywords: public relations; social media management; Twitter; branding; Twitter marketing

Record DetailsSimilar RecordsGoogle PlusoneFacebookTwitterCiteULikeMendeleyreddit

APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Liu, Y. (2014). A study of the cultural environment of social media. (Masters Thesis). University of Southern California. Retrieved from http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/412371/rec/405

Chicago Manual of Style (16th Edition):

Liu, Yijie. “A study of the cultural environment of social media.” 2014. Masters Thesis, University of Southern California. Accessed February 22, 2019. http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/412371/rec/405.

MLA Handbook (7th Edition):

Liu, Yijie. “A study of the cultural environment of social media.” 2014. Web. 22 Feb 2019.

Vancouver:

Liu Y. A study of the cultural environment of social media. [Internet] [Masters thesis]. University of Southern California; 2014. [cited 2019 Feb 22]. Available from: http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/412371/rec/405.

Council of Science Editors:

Liu Y. A study of the cultural environment of social media. [Masters Thesis]. University of Southern California; 2014. Available from: http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/412371/rec/405


University of Southern California

24. Huang, Yi. Cultural differences in communication patterns of international B2C technology companies on Weibo and Twitter: an examination of effectiveness from a motivation perspective.

Degree: MA, Strategic Public Relations, 2015, University of Southern California

 With the penetration of Internet and social media, the world is not only gradually turning into a flat place for international commerce, but also opening… (more)

Subjects/Keywords: cultural difference; social media; motivation

Record DetailsSimilar RecordsGoogle PlusoneFacebookTwitterCiteULikeMendeleyreddit

APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Huang, Y. (2015). Cultural differences in communication patterns of international B2C technology companies on Weibo and Twitter: an examination of effectiveness from a motivation perspective. (Masters Thesis). University of Southern California. Retrieved from http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/595938/rec/1726

Chicago Manual of Style (16th Edition):

Huang, Yi. “Cultural differences in communication patterns of international B2C technology companies on Weibo and Twitter: an examination of effectiveness from a motivation perspective.” 2015. Masters Thesis, University of Southern California. Accessed February 22, 2019. http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/595938/rec/1726.

MLA Handbook (7th Edition):

Huang, Yi. “Cultural differences in communication patterns of international B2C technology companies on Weibo and Twitter: an examination of effectiveness from a motivation perspective.” 2015. Web. 22 Feb 2019.

Vancouver:

Huang Y. Cultural differences in communication patterns of international B2C technology companies on Weibo and Twitter: an examination of effectiveness from a motivation perspective. [Internet] [Masters thesis]. University of Southern California; 2015. [cited 2019 Feb 22]. Available from: http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/595938/rec/1726.

Council of Science Editors:

Huang Y. Cultural differences in communication patterns of international B2C technology companies on Weibo and Twitter: an examination of effectiveness from a motivation perspective. [Masters Thesis]. University of Southern California; 2015. Available from: http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/595938/rec/1726


University of Southern California

25. Istanboulian, Ani. A new power: how celebrities can use social media to influence social movements.

Degree: MA, Strategic Public Relations, 2012, University of Southern California

 This thesis aims to provide a better understanding of celebrities and how they can use social media to influence social movements or social good. This… (more)

Subjects/Keywords: celebrity; social media; entertainment

Record DetailsSimilar RecordsGoogle PlusoneFacebookTwitterCiteULikeMendeleyreddit

APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Istanboulian, A. (2012). A new power: how celebrities can use social media to influence social movements. (Masters Thesis). University of Southern California. Retrieved from http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/30702/rec/276

Chicago Manual of Style (16th Edition):

Istanboulian, Ani. “A new power: how celebrities can use social media to influence social movements.” 2012. Masters Thesis, University of Southern California. Accessed February 22, 2019. http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/30702/rec/276.

MLA Handbook (7th Edition):

Istanboulian, Ani. “A new power: how celebrities can use social media to influence social movements.” 2012. Web. 22 Feb 2019.

Vancouver:

Istanboulian A. A new power: how celebrities can use social media to influence social movements. [Internet] [Masters thesis]. University of Southern California; 2012. [cited 2019 Feb 22]. Available from: http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/30702/rec/276.

Council of Science Editors:

Istanboulian A. A new power: how celebrities can use social media to influence social movements. [Masters Thesis]. University of Southern California; 2012. Available from: http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/30702/rec/276


University of Southern California

26. Li, Yueheng. Strategic communications in dietary supplement marketing — a case study of the marketing of Coenzyme Q10 supplements.

Degree: MA, Strategic Public Relations, 2013, University of Southern California

 The dietary supplement industry, as a category, has one of the highest cumulative market values in the U.S., one that is rapidly increasing despite the… (more)

Subjects/Keywords: strategic communications; dietary supplement; marketing; Coenzyme Q10

Record DetailsSimilar RecordsGoogle PlusoneFacebookTwitterCiteULikeMendeleyreddit

APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Li, Y. (2013). Strategic communications in dietary supplement marketing — a case study of the marketing of Coenzyme Q10 supplements. (Masters Thesis). University of Southern California. Retrieved from http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/341017/rec/6074

Chicago Manual of Style (16th Edition):

Li, Yueheng. “Strategic communications in dietary supplement marketing — a case study of the marketing of Coenzyme Q10 supplements.” 2013. Masters Thesis, University of Southern California. Accessed February 22, 2019. http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/341017/rec/6074.

MLA Handbook (7th Edition):

Li, Yueheng. “Strategic communications in dietary supplement marketing — a case study of the marketing of Coenzyme Q10 supplements.” 2013. Web. 22 Feb 2019.

Vancouver:

Li Y. Strategic communications in dietary supplement marketing — a case study of the marketing of Coenzyme Q10 supplements. [Internet] [Masters thesis]. University of Southern California; 2013. [cited 2019 Feb 22]. Available from: http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/341017/rec/6074.

Council of Science Editors:

Li Y. Strategic communications in dietary supplement marketing — a case study of the marketing of Coenzyme Q10 supplements. [Masters Thesis]. University of Southern California; 2013. Available from: http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/341017/rec/6074


University of Southern California

27. Perng, Carol. Corporate reputation crisis in the digital age: a comparative study on Abercrombie & Fitch’s reputation crisis in the U.S., China and Taiwan.

Degree: MA, Strategic Public Relations, 2015, University of Southern California

 Corporate reputation is the public’s perception of a company’s behavior, and a company’s behavior is one of the key elements that determine the success of… (more)

Subjects/Keywords: corporate reputation; leadership reputation; crisis communication; reputation crisis; digital age; media culture; social media

Record DetailsSimilar RecordsGoogle PlusoneFacebookTwitterCiteULikeMendeleyreddit

APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Perng, C. (2015). Corporate reputation crisis in the digital age: a comparative study on Abercrombie & Fitch’s reputation crisis in the U.S., China and Taiwan. (Masters Thesis). University of Southern California. Retrieved from http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/557316/rec/1663

Chicago Manual of Style (16th Edition):

Perng, Carol. “Corporate reputation crisis in the digital age: a comparative study on Abercrombie & Fitch’s reputation crisis in the U.S., China and Taiwan.” 2015. Masters Thesis, University of Southern California. Accessed February 22, 2019. http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/557316/rec/1663.

MLA Handbook (7th Edition):

Perng, Carol. “Corporate reputation crisis in the digital age: a comparative study on Abercrombie & Fitch’s reputation crisis in the U.S., China and Taiwan.” 2015. Web. 22 Feb 2019.

Vancouver:

Perng C. Corporate reputation crisis in the digital age: a comparative study on Abercrombie & Fitch’s reputation crisis in the U.S., China and Taiwan. [Internet] [Masters thesis]. University of Southern California; 2015. [cited 2019 Feb 22]. Available from: http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/557316/rec/1663.

Council of Science Editors:

Perng C. Corporate reputation crisis in the digital age: a comparative study on Abercrombie & Fitch’s reputation crisis in the U.S., China and Taiwan. [Masters Thesis]. University of Southern California; 2015. Available from: http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/557316/rec/1663


University of Southern California

28. Holness, Latoya. Lights, camera, (call to) action: global public engagement in film launch campaigns.

Degree: MA, Strategic Public Relations, 2012, University of Southern California

 Captivating theatrical trailers alone are no longer sufficient to entice moviegoers to a new film. Currently there is a shift in film promotion. Traditionally, raising… (more)

Subjects/Keywords: public engagement; public relations; film launch campaign; film marketing; communications; social media; global strategy; film promotion

Record DetailsSimilar RecordsGoogle PlusoneFacebookTwitterCiteULikeMendeleyreddit

APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Holness, L. (2012). Lights, camera, (call to) action: global public engagement in film launch campaigns. (Masters Thesis). University of Southern California. Retrieved from http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/28089/rec/3820

Chicago Manual of Style (16th Edition):

Holness, Latoya. “Lights, camera, (call to) action: global public engagement in film launch campaigns.” 2012. Masters Thesis, University of Southern California. Accessed February 22, 2019. http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/28089/rec/3820.

MLA Handbook (7th Edition):

Holness, Latoya. “Lights, camera, (call to) action: global public engagement in film launch campaigns.” 2012. Web. 22 Feb 2019.

Vancouver:

Holness L. Lights, camera, (call to) action: global public engagement in film launch campaigns. [Internet] [Masters thesis]. University of Southern California; 2012. [cited 2019 Feb 22]. Available from: http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/28089/rec/3820.

Council of Science Editors:

Holness L. Lights, camera, (call to) action: global public engagement in film launch campaigns. [Masters Thesis]. University of Southern California; 2012. Available from: http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/28089/rec/3820


University of Southern California

29. Yuan, Tian. The new great leap forward: a two-case analysis of modern China's efforts in external communication strategies.

Degree: MA, Strategic Public Relations, 2012, University of Southern California

 With the gradual rise of China’s power in the international community, the concept and practice of foreign diplomacy has been reevaluated by the Chinese government.… (more)

Subjects/Keywords: external communication; China

Record DetailsSimilar RecordsGoogle PlusoneFacebookTwitterCiteULikeMendeleyreddit

APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Yuan, T. (2012). The new great leap forward: a two-case analysis of modern China's efforts in external communication strategies. (Masters Thesis). University of Southern California. Retrieved from http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/5841/rec/7021

Chicago Manual of Style (16th Edition):

Yuan, Tian. “The new great leap forward: a two-case analysis of modern China's efforts in external communication strategies.” 2012. Masters Thesis, University of Southern California. Accessed February 22, 2019. http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/5841/rec/7021.

MLA Handbook (7th Edition):

Yuan, Tian. “The new great leap forward: a two-case analysis of modern China's efforts in external communication strategies.” 2012. Web. 22 Feb 2019.

Vancouver:

Yuan T. The new great leap forward: a two-case analysis of modern China's efforts in external communication strategies. [Internet] [Masters thesis]. University of Southern California; 2012. [cited 2019 Feb 22]. Available from: http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/5841/rec/7021.

Council of Science Editors:

Yuan T. The new great leap forward: a two-case analysis of modern China's efforts in external communication strategies. [Masters Thesis]. University of Southern California; 2012. Available from: http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/5841/rec/7021


University of Southern California

30. Pharaon, Rayana. Crisis communication for tourism destinations in the new media environment.

Degree: MA, Strategic Public Relations, 2012, University of Southern California

 This paper examines the shift from traditional media to new media in tourism destinations that might be hit by crises by closely looking at examples… (more)

Subjects/Keywords: crisis communication; tourism destinations; new media environment

Record DetailsSimilar RecordsGoogle PlusoneFacebookTwitterCiteULikeMendeleyreddit

APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Pharaon, R. (2012). Crisis communication for tourism destinations in the new media environment. (Masters Thesis). University of Southern California. Retrieved from http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/33274/rec/1702

Chicago Manual of Style (16th Edition):

Pharaon, Rayana. “Crisis communication for tourism destinations in the new media environment.” 2012. Masters Thesis, University of Southern California. Accessed February 22, 2019. http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/33274/rec/1702.

MLA Handbook (7th Edition):

Pharaon, Rayana. “Crisis communication for tourism destinations in the new media environment.” 2012. Web. 22 Feb 2019.

Vancouver:

Pharaon R. Crisis communication for tourism destinations in the new media environment. [Internet] [Masters thesis]. University of Southern California; 2012. [cited 2019 Feb 22]. Available from: http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/33274/rec/1702.

Council of Science Editors:

Pharaon R. Crisis communication for tourism destinations in the new media environment. [Masters Thesis]. University of Southern California; 2012. Available from: http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/33274/rec/1702

[1] [2]

.