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You searched for +publisher:"University of Southern California" +contributor:("Floto, Jennifer D."). Showing records 1 – 30 of 128 total matches.

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University of Southern California

1. Yang, Bo. A comprehensive study of the Chinese government's natural disaster communication framework based on the natural disaster management and communication system's response to two natural disasters.

Degree: MA, Strategic Public Relations, 2011, University of Southern California

 The frequent occurrence of natural disasters has long been a reality in China, but with an apparent increase in the frequency of the natural crises… (more)

Subjects/Keywords: Chinese government; natural disaster; crisis communication framework

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APA (6th Edition):

Yang, B. (2011). A comprehensive study of the Chinese government's natural disaster communication framework based on the natural disaster management and communication system's response to two natural disasters. (Masters Thesis). University of Southern California. Retrieved from http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll127/id/617868/rec/143

Chicago Manual of Style (16th Edition):

Yang, Bo. “A comprehensive study of the Chinese government's natural disaster communication framework based on the natural disaster management and communication system's response to two natural disasters.” 2011. Masters Thesis, University of Southern California. Accessed February 21, 2019. http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll127/id/617868/rec/143.

MLA Handbook (7th Edition):

Yang, Bo. “A comprehensive study of the Chinese government's natural disaster communication framework based on the natural disaster management and communication system's response to two natural disasters.” 2011. Web. 21 Feb 2019.

Vancouver:

Yang B. A comprehensive study of the Chinese government's natural disaster communication framework based on the natural disaster management and communication system's response to two natural disasters. [Internet] [Masters thesis]. University of Southern California; 2011. [cited 2019 Feb 21]. Available from: http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll127/id/617868/rec/143.

Council of Science Editors:

Yang B. A comprehensive study of the Chinese government's natural disaster communication framework based on the natural disaster management and communication system's response to two natural disasters. [Masters Thesis]. University of Southern California; 2011. Available from: http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll127/id/617868/rec/143


University of Southern California

2. Yuan, Chia-Ling Melody. Ready for departure: the role of public relations in boosting tourism from China to the U.S.

Degree: MA, Strategic Public Relations, 2013, University of Southern California

 The World Tourism Organization predicts that by the year 2020, 100 million Chinese travelers will go abroad. That's almost equivalent to the entire population of… (more)

Subjects/Keywords: China; tourism; US; travel; hospitality; tourist; attractions; destinations; public relations; international relations; cultural diplomacy; cultural exchange

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APA (6th Edition):

Yuan, C. M. (2013). Ready for departure: the role of public relations in boosting tourism from China to the U.S. (Masters Thesis). University of Southern California. Retrieved from http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/294569/rec/5415

Chicago Manual of Style (16th Edition):

Yuan, Chia-Ling Melody. “Ready for departure: the role of public relations in boosting tourism from China to the U.S.” 2013. Masters Thesis, University of Southern California. Accessed February 21, 2019. http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/294569/rec/5415.

MLA Handbook (7th Edition):

Yuan, Chia-Ling Melody. “Ready for departure: the role of public relations in boosting tourism from China to the U.S.” 2013. Web. 21 Feb 2019.

Vancouver:

Yuan CM. Ready for departure: the role of public relations in boosting tourism from China to the U.S. [Internet] [Masters thesis]. University of Southern California; 2013. [cited 2019 Feb 21]. Available from: http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/294569/rec/5415.

Council of Science Editors:

Yuan CM. Ready for departure: the role of public relations in boosting tourism from China to the U.S. [Masters Thesis]. University of Southern California; 2013. Available from: http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/294569/rec/5415


University of Southern California

3. Yeghishian, Hilda. The fourth "R" of education: promoting arts education in Los Angeles public schools.

Degree: MA, Strategic Public Relations, 2010, University of Southern California

 During a tough economic climate public schools are forced to make educational cuts due to the lack of governmental funding. Unfortunately for the arts education… (more)

Subjects/Keywords: arts; education; art; Los Angeles; public school; advocacy; community relations

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APA (6th Edition):

Yeghishian, H. (2010). The fourth "R" of education: promoting arts education in Los Angeles public schools. (Masters Thesis). University of Southern California. Retrieved from http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll127/id/309824/rec/6731

Chicago Manual of Style (16th Edition):

Yeghishian, Hilda. “The fourth "R" of education: promoting arts education in Los Angeles public schools.” 2010. Masters Thesis, University of Southern California. Accessed February 21, 2019. http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll127/id/309824/rec/6731.

MLA Handbook (7th Edition):

Yeghishian, Hilda. “The fourth "R" of education: promoting arts education in Los Angeles public schools.” 2010. Web. 21 Feb 2019.

Vancouver:

Yeghishian H. The fourth "R" of education: promoting arts education in Los Angeles public schools. [Internet] [Masters thesis]. University of Southern California; 2010. [cited 2019 Feb 21]. Available from: http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll127/id/309824/rec/6731.

Council of Science Editors:

Yeghishian H. The fourth "R" of education: promoting arts education in Los Angeles public schools. [Masters Thesis]. University of Southern California; 2010. Available from: http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll127/id/309824/rec/6731


University of Southern California

4. Cavanaugh, Patrick James. Engaging in the conversation; best practices in strategic social media.

Degree: MA, Strategic Public Relations, 2009, University of Southern California

 In the Strategic Public Relations industry, professional communication is defined by well-crafted messaging and carefully chosen distribution channels. As the Internet becomes the prime channel… (more)

Subjects/Keywords: social media; communications; internet; public relations

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APA (6th Edition):

Cavanaugh, P. J. (2009). Engaging in the conversation; best practices in strategic social media. (Masters Thesis). University of Southern California. Retrieved from http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll127/id/237913/rec/2362

Chicago Manual of Style (16th Edition):

Cavanaugh, Patrick James. “Engaging in the conversation; best practices in strategic social media.” 2009. Masters Thesis, University of Southern California. Accessed February 21, 2019. http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll127/id/237913/rec/2362.

MLA Handbook (7th Edition):

Cavanaugh, Patrick James. “Engaging in the conversation; best practices in strategic social media.” 2009. Web. 21 Feb 2019.

Vancouver:

Cavanaugh PJ. Engaging in the conversation; best practices in strategic social media. [Internet] [Masters thesis]. University of Southern California; 2009. [cited 2019 Feb 21]. Available from: http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll127/id/237913/rec/2362.

Council of Science Editors:

Cavanaugh PJ. Engaging in the conversation; best practices in strategic social media. [Masters Thesis]. University of Southern California; 2009. Available from: http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll127/id/237913/rec/2362


University of Southern California

5. Kjoss, Victor., III. Social networking in the modern zeitgeist: an examination of why we're obsessed and how social media will define our future.

Degree: MA, Strategic Public Relations, 2012, University of Southern California

 This paper examines the psychological and sociological reasons for why social networking has become so intimately ingrained in our day to day to lives. The… (more)

Subjects/Keywords: social networking; facebook; myspace; twitter; hipster; sociology; psychology; youtube; google; gmail; g+; google plus; blogs; blogging; social media; sms

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APA (6th Edition):

Kjoss, Victor., I. (2012). Social networking in the modern zeitgeist: an examination of why we're obsessed and how social media will define our future. (Masters Thesis). University of Southern California. Retrieved from http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/38084/rec/5922

Chicago Manual of Style (16th Edition):

Kjoss, Victor., III. “Social networking in the modern zeitgeist: an examination of why we're obsessed and how social media will define our future.” 2012. Masters Thesis, University of Southern California. Accessed February 21, 2019. http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/38084/rec/5922.

MLA Handbook (7th Edition):

Kjoss, Victor., III. “Social networking in the modern zeitgeist: an examination of why we're obsessed and how social media will define our future.” 2012. Web. 21 Feb 2019.

Vancouver:

Kjoss, Victor. I. Social networking in the modern zeitgeist: an examination of why we're obsessed and how social media will define our future. [Internet] [Masters thesis]. University of Southern California; 2012. [cited 2019 Feb 21]. Available from: http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/38084/rec/5922.

Council of Science Editors:

Kjoss, Victor. I. Social networking in the modern zeitgeist: an examination of why we're obsessed and how social media will define our future. [Masters Thesis]. University of Southern California; 2012. Available from: http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/38084/rec/5922


University of Southern California

6. Anthony, Nicole Marie. When the mighty fall. Pro athletes and the media: how to mitigate and manage a scandal.

Degree: MA, Strategic Public Relations, 2011, University of Southern California

 The famous John Wooden once said, “Sports do not build character. They reveal it.” With the scandals professional athletes are becoming involved in today, a… (more)

Subjects/Keywords: scandal; crisis management; professional athletes; sports management; mitigate and manage a scandal; media invasion

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APA (6th Edition):

Anthony, N. M. (2011). When the mighty fall. Pro athletes and the media: how to mitigate and manage a scandal. (Masters Thesis). University of Southern California. Retrieved from http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll127/id/428930/rec/7907

Chicago Manual of Style (16th Edition):

Anthony, Nicole Marie. “When the mighty fall. Pro athletes and the media: how to mitigate and manage a scandal.” 2011. Masters Thesis, University of Southern California. Accessed February 21, 2019. http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll127/id/428930/rec/7907.

MLA Handbook (7th Edition):

Anthony, Nicole Marie. “When the mighty fall. Pro athletes and the media: how to mitigate and manage a scandal.” 2011. Web. 21 Feb 2019.

Vancouver:

Anthony NM. When the mighty fall. Pro athletes and the media: how to mitigate and manage a scandal. [Internet] [Masters thesis]. University of Southern California; 2011. [cited 2019 Feb 21]. Available from: http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll127/id/428930/rec/7907.

Council of Science Editors:

Anthony NM. When the mighty fall. Pro athletes and the media: how to mitigate and manage a scandal. [Masters Thesis]. University of Southern California; 2011. Available from: http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll127/id/428930/rec/7907


University of Southern California

7. Ramirez, Irene. The nuances of Hispanic public relations in the United States.

Degree: MA, Strategic Public Relations, 2010, University of Southern California

 U.S. Hispanics are the fastest growing minority segment in America. They are backed by tremendous spending power and make for a promising consumer segment. However,… (more)

Subjects/Keywords: Hispanic market; Hispanic public relations; Latino; public relations

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APA (6th Edition):

Ramirez, I. (2010). The nuances of Hispanic public relations in the United States. (Masters Thesis). University of Southern California. Retrieved from http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll127/id/307179/rec/7028

Chicago Manual of Style (16th Edition):

Ramirez, Irene. “The nuances of Hispanic public relations in the United States.” 2010. Masters Thesis, University of Southern California. Accessed February 21, 2019. http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll127/id/307179/rec/7028.

MLA Handbook (7th Edition):

Ramirez, Irene. “The nuances of Hispanic public relations in the United States.” 2010. Web. 21 Feb 2019.

Vancouver:

Ramirez I. The nuances of Hispanic public relations in the United States. [Internet] [Masters thesis]. University of Southern California; 2010. [cited 2019 Feb 21]. Available from: http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll127/id/307179/rec/7028.

Council of Science Editors:

Ramirez I. The nuances of Hispanic public relations in the United States. [Masters Thesis]. University of Southern California; 2010. Available from: http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll127/id/307179/rec/7028


University of Southern California

8. Bazigos, Julie. The power of visual imagery and its role in public relations.

Degree: MA, Strategic Public Relations, 2009, University of Southern California

 Unlike the written or spoken word, visual imagery is able to transcend cultural boundaries, language barriers, and have a psychological impact on an audience. The… (more)

Subjects/Keywords: public relations; visual imagery; visual persuasion; social networking; new media

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APA (6th Edition):

Bazigos, J. (2009). The power of visual imagery and its role in public relations. (Masters Thesis). University of Southern California. Retrieved from http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll127/id/236816/rec/7110

Chicago Manual of Style (16th Edition):

Bazigos, Julie. “The power of visual imagery and its role in public relations.” 2009. Masters Thesis, University of Southern California. Accessed February 21, 2019. http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll127/id/236816/rec/7110.

MLA Handbook (7th Edition):

Bazigos, Julie. “The power of visual imagery and its role in public relations.” 2009. Web. 21 Feb 2019.

Vancouver:

Bazigos J. The power of visual imagery and its role in public relations. [Internet] [Masters thesis]. University of Southern California; 2009. [cited 2019 Feb 21]. Available from: http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll127/id/236816/rec/7110.

Council of Science Editors:

Bazigos J. The power of visual imagery and its role in public relations. [Masters Thesis]. University of Southern California; 2009. Available from: http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll127/id/236816/rec/7110


University of Southern California

9. Lim, Chan S. Intercultural internal communication: Engaging with multinational employees.

Degree: MA, Public Relations, 2011, University of Southern California

 Internal communication has evolved over the years from simple one-way communication to multi-directional communication; sources have gone online and it is now easy for employees… (more)

Subjects/Keywords: intercultural communication; Internal communication; public relations

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APA (6th Edition):

Lim, C. S. (2011). Intercultural internal communication: Engaging with multinational employees. (Masters Thesis). University of Southern California. Retrieved from http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll127/id/469196/rec/3573

Chicago Manual of Style (16th Edition):

Lim, Chan S. “Intercultural internal communication: Engaging with multinational employees.” 2011. Masters Thesis, University of Southern California. Accessed February 21, 2019. http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll127/id/469196/rec/3573.

MLA Handbook (7th Edition):

Lim, Chan S. “Intercultural internal communication: Engaging with multinational employees.” 2011. Web. 21 Feb 2019.

Vancouver:

Lim CS. Intercultural internal communication: Engaging with multinational employees. [Internet] [Masters thesis]. University of Southern California; 2011. [cited 2019 Feb 21]. Available from: http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll127/id/469196/rec/3573.

Council of Science Editors:

Lim CS. Intercultural internal communication: Engaging with multinational employees. [Masters Thesis]. University of Southern California; 2011. Available from: http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll127/id/469196/rec/3573


University of Southern California

10. Moss, Monique H. Strategic implications of the digitization of publishing popular fiction in the 21st century: introducing the Octopus Theory.

Degree: MA, Strategic Public Relations, 2010, University of Southern California

 While the landscape of publishing has continued to evolve since the invention of the Gutenberg printing press in 1439, the face of reading took a… (more)

Subjects/Keywords: digitization; publishing; e-books; e-publishing; traditional printing: Kindle; iPad; smartphones; electronic reading devices; authors; marketing fiction: Google Books; Project Gutenberg; JK Rowling; paperbacks; serialized novels; multi-platform publishing; on-demand printing; online booksellers; audio books; MP3 books; Gutenberg Printing Press; Charles Dickens; book publicity; marketing strategies; SWOT analysis; Amazon.com; Amazon; Sony; Apple; Microsoft; public relations; blueprint; marketing tactics

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APA (6th Edition):

Moss, M. H. (2010). Strategic implications of the digitization of publishing popular fiction in the 21st century: introducing the Octopus Theory. (Masters Thesis). University of Southern California. Retrieved from http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll127/id/309492/rec/6077

Chicago Manual of Style (16th Edition):

Moss, Monique H. “Strategic implications of the digitization of publishing popular fiction in the 21st century: introducing the Octopus Theory.” 2010. Masters Thesis, University of Southern California. Accessed February 21, 2019. http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll127/id/309492/rec/6077.

MLA Handbook (7th Edition):

Moss, Monique H. “Strategic implications of the digitization of publishing popular fiction in the 21st century: introducing the Octopus Theory.” 2010. Web. 21 Feb 2019.

Vancouver:

Moss MH. Strategic implications of the digitization of publishing popular fiction in the 21st century: introducing the Octopus Theory. [Internet] [Masters thesis]. University of Southern California; 2010. [cited 2019 Feb 21]. Available from: http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll127/id/309492/rec/6077.

Council of Science Editors:

Moss MH. Strategic implications of the digitization of publishing popular fiction in the 21st century: introducing the Octopus Theory. [Masters Thesis]. University of Southern California; 2010. Available from: http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll127/id/309492/rec/6077


University of Southern California

11. Johnson, Christine Marie. A call for a new code of responsibility: the value of establishing a CSR reporting standard.

Degree: MA, Strategic Public Relations, 2009, University of Southern California

 We are now living in an era that calls for an increased demand of responsibility. With a lack of trust in business, consumers are more… (more)

Subjects/Keywords: CSR; corporate responsibility; public relations

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APA (6th Edition):

Johnson, C. M. (2009). A call for a new code of responsibility: the value of establishing a CSR reporting standard. (Masters Thesis). University of Southern California. Retrieved from http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll127/id/237841/rec/57

Chicago Manual of Style (16th Edition):

Johnson, Christine Marie. “A call for a new code of responsibility: the value of establishing a CSR reporting standard.” 2009. Masters Thesis, University of Southern California. Accessed February 21, 2019. http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll127/id/237841/rec/57.

MLA Handbook (7th Edition):

Johnson, Christine Marie. “A call for a new code of responsibility: the value of establishing a CSR reporting standard.” 2009. Web. 21 Feb 2019.

Vancouver:

Johnson CM. A call for a new code of responsibility: the value of establishing a CSR reporting standard. [Internet] [Masters thesis]. University of Southern California; 2009. [cited 2019 Feb 21]. Available from: http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll127/id/237841/rec/57.

Council of Science Editors:

Johnson CM. A call for a new code of responsibility: the value of establishing a CSR reporting standard. [Masters Thesis]. University of Southern California; 2009. Available from: http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll127/id/237841/rec/57


University of Southern California

12. Staffaroni, Sara. Crisis communication & natural disasters: communication plan for Rome, Italy in the case of an earthquake.

Degree: MA, Strategic Public Relations, 2012, University of Southern California

 This paper explores the present natural disasters crisis communications findings and best practices, and applies them to develop the ideal crisis communication plan for Italy… (more)

Subjects/Keywords: crisis communication; natural disasters; earthquake; Italy; Rome; Communication Plan for Rome; Italy

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APA (6th Edition):

Staffaroni, S. (2012). Crisis communication & natural disasters: communication plan for Rome, Italy in the case of an earthquake. (Masters Thesis). University of Southern California. Retrieved from http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/10441/rec/1701

Chicago Manual of Style (16th Edition):

Staffaroni, Sara. “Crisis communication & natural disasters: communication plan for Rome, Italy in the case of an earthquake.” 2012. Masters Thesis, University of Southern California. Accessed February 21, 2019. http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/10441/rec/1701.

MLA Handbook (7th Edition):

Staffaroni, Sara. “Crisis communication & natural disasters: communication plan for Rome, Italy in the case of an earthquake.” 2012. Web. 21 Feb 2019.

Vancouver:

Staffaroni S. Crisis communication & natural disasters: communication plan for Rome, Italy in the case of an earthquake. [Internet] [Masters thesis]. University of Southern California; 2012. [cited 2019 Feb 21]. Available from: http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/10441/rec/1701.

Council of Science Editors:

Staffaroni S. Crisis communication & natural disasters: communication plan for Rome, Italy in the case of an earthquake. [Masters Thesis]. University of Southern California; 2012. Available from: http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/10441/rec/1701


University of Southern California

13. Liu, Chaoran. Review and analysis of the past, present and future of American talk shows in China based on the Daily show experience.

Degree: MA, Strategic Public Relations, 2014, University of Southern California

 Chinese television programs have been drawing inspiration from their counterparts in America since the founding of the state television network China Central Television (CCTV) in… (more)

Subjects/Keywords: Daily show; Jon Stewart; late-night talk show; China

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APA (6th Edition):

Liu, C. (2014). Review and analysis of the past, present and future of American talk shows in China based on the Daily show experience. (Masters Thesis). University of Southern California. Retrieved from http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/378882/rec/5578

Chicago Manual of Style (16th Edition):

Liu, Chaoran. “Review and analysis of the past, present and future of American talk shows in China based on the Daily show experience.” 2014. Masters Thesis, University of Southern California. Accessed February 21, 2019. http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/378882/rec/5578.

MLA Handbook (7th Edition):

Liu, Chaoran. “Review and analysis of the past, present and future of American talk shows in China based on the Daily show experience.” 2014. Web. 21 Feb 2019.

Vancouver:

Liu C. Review and analysis of the past, present and future of American talk shows in China based on the Daily show experience. [Internet] [Masters thesis]. University of Southern California; 2014. [cited 2019 Feb 21]. Available from: http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/378882/rec/5578.

Council of Science Editors:

Liu C. Review and analysis of the past, present and future of American talk shows in China based on the Daily show experience. [Masters Thesis]. University of Southern California; 2014. Available from: http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/378882/rec/5578


University of Southern California

14. Barnett, Matthew. Municipal place branding for economic development.

Degree: MA, Strategic Public Relations, 2013, University of Southern California

 Although branding is not a new concept, its full potential is still being explored, especially in the area of place branding. In today’s increasingly connected… (more)

Subjects/Keywords: branding; place branding; economic development; municipal branding

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APA (6th Edition):

Barnett, M. (2013). Municipal place branding for economic development. (Masters Thesis). University of Southern California. Retrieved from http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/333439/rec/4285

Chicago Manual of Style (16th Edition):

Barnett, Matthew. “Municipal place branding for economic development.” 2013. Masters Thesis, University of Southern California. Accessed February 21, 2019. http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/333439/rec/4285.

MLA Handbook (7th Edition):

Barnett, Matthew. “Municipal place branding for economic development.” 2013. Web. 21 Feb 2019.

Vancouver:

Barnett M. Municipal place branding for economic development. [Internet] [Masters thesis]. University of Southern California; 2013. [cited 2019 Feb 21]. Available from: http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/333439/rec/4285.

Council of Science Editors:

Barnett M. Municipal place branding for economic development. [Masters Thesis]. University of Southern California; 2013. Available from: http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/333439/rec/4285


University of Southern California

15. Gopinath, Shilpa. The color of beautiful: the case against skin whitening.

Degree: MA, Strategic Public Relations, 2012, University of Southern California

 In the quest for beauty, women continually spend billions of dollars annually and make the beauty industry a lucrative one. This paper will explain why… (more)

Subjects/Keywords: beauty; public relations; beauty PR; skincare; cosmetics; marketing; communications; skin whitening

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APA (6th Edition):

Gopinath, S. (2012). The color of beautiful: the case against skin whitening. (Masters Thesis). University of Southern California. Retrieved from http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/40071/rec/6511

Chicago Manual of Style (16th Edition):

Gopinath, Shilpa. “The color of beautiful: the case against skin whitening.” 2012. Masters Thesis, University of Southern California. Accessed February 21, 2019. http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/40071/rec/6511.

MLA Handbook (7th Edition):

Gopinath, Shilpa. “The color of beautiful: the case against skin whitening.” 2012. Web. 21 Feb 2019.

Vancouver:

Gopinath S. The color of beautiful: the case against skin whitening. [Internet] [Masters thesis]. University of Southern California; 2012. [cited 2019 Feb 21]. Available from: http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/40071/rec/6511.

Council of Science Editors:

Gopinath S. The color of beautiful: the case against skin whitening. [Masters Thesis]. University of Southern California; 2012. Available from: http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/40071/rec/6511


University of Southern California

16. Gee, Emily Joann. Utilizing networks and digital distribution strategies to create spreadable video content for change.

Degree: MA, Strategic Public Relations, 2014, University of Southern California

 People value what peers recommend, and when we share a video or retweet a link we are, in fact, spreading content to our online friends,… (more)

Subjects/Keywords: video; YouTube; social good; nonprofit; digital; strategy; network

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APA (6th Edition):

Gee, E. J. (2014). Utilizing networks and digital distribution strategies to create spreadable video content for change. (Masters Thesis). University of Southern California. Retrieved from http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/487072/rec/7783

Chicago Manual of Style (16th Edition):

Gee, Emily Joann. “Utilizing networks and digital distribution strategies to create spreadable video content for change.” 2014. Masters Thesis, University of Southern California. Accessed February 21, 2019. http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/487072/rec/7783.

MLA Handbook (7th Edition):

Gee, Emily Joann. “Utilizing networks and digital distribution strategies to create spreadable video content for change.” 2014. Web. 21 Feb 2019.

Vancouver:

Gee EJ. Utilizing networks and digital distribution strategies to create spreadable video content for change. [Internet] [Masters thesis]. University of Southern California; 2014. [cited 2019 Feb 21]. Available from: http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/487072/rec/7783.

Council of Science Editors:

Gee EJ. Utilizing networks and digital distribution strategies to create spreadable video content for change. [Masters Thesis]. University of Southern California; 2014. Available from: http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/487072/rec/7783


University of Southern California

17. Miller, Amber Dawn. Reversing the transition away from traditional foods and culture: health care communications for a multicultural audience.

Degree: MA, Strategic Public Relations, 2014, University of Southern California

 There are many influences that have affected American Indian health. This thesis examines some of the shortcomings of current healthy eating communications campaigns targeting American… (more)

Subjects/Keywords: multicultural; public relations; communications; health care; American Indian; culture; traditions; obesity; diabetes; Native American; health campaigns; Indian Health Services; USDA; American Diabetes Association; change

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APA (6th Edition):

Miller, A. D. (2014). Reversing the transition away from traditional foods and culture: health care communications for a multicultural audience. (Masters Thesis). University of Southern California. Retrieved from http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/445654/rec/5577

Chicago Manual of Style (16th Edition):

Miller, Amber Dawn. “Reversing the transition away from traditional foods and culture: health care communications for a multicultural audience.” 2014. Masters Thesis, University of Southern California. Accessed February 21, 2019. http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/445654/rec/5577.

MLA Handbook (7th Edition):

Miller, Amber Dawn. “Reversing the transition away from traditional foods and culture: health care communications for a multicultural audience.” 2014. Web. 21 Feb 2019.

Vancouver:

Miller AD. Reversing the transition away from traditional foods and culture: health care communications for a multicultural audience. [Internet] [Masters thesis]. University of Southern California; 2014. [cited 2019 Feb 21]. Available from: http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/445654/rec/5577.

Council of Science Editors:

Miller AD. Reversing the transition away from traditional foods and culture: health care communications for a multicultural audience. [Masters Thesis]. University of Southern California; 2014. Available from: http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/445654/rec/5577


University of Southern California

18. Munt, Andres Alberto. One more thing: experiential economies and the future of public relations.

Degree: MA, Strategic Public Relations, 2014, University of Southern California

 This paper argues that experiential public relations are the future of the field of public relations, partly due to the growth of experiential economies themselves.… (more)

Subjects/Keywords: experience; economies; PR; public relations; entertainment; publicity; publicists; convention; Comic-Con; service economies; video games; gaming; Xbox; PlayStation; PS4; Xbox One

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APA (6th Edition):

Munt, A. A. (2014). One more thing: experiential economies and the future of public relations. (Masters Thesis). University of Southern California. Retrieved from http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/515742/rec/4558

Chicago Manual of Style (16th Edition):

Munt, Andres Alberto. “One more thing: experiential economies and the future of public relations.” 2014. Masters Thesis, University of Southern California. Accessed February 21, 2019. http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/515742/rec/4558.

MLA Handbook (7th Edition):

Munt, Andres Alberto. “One more thing: experiential economies and the future of public relations.” 2014. Web. 21 Feb 2019.

Vancouver:

Munt AA. One more thing: experiential economies and the future of public relations. [Internet] [Masters thesis]. University of Southern California; 2014. [cited 2019 Feb 21]. Available from: http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/515742/rec/4558.

Council of Science Editors:

Munt AA. One more thing: experiential economies and the future of public relations. [Masters Thesis]. University of Southern California; 2014. Available from: http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/515742/rec/4558


University of Southern California

19. Scheer, Erica Ann. The effects of poor practice in public relations: the Pennsylvania State football scandal.

Degree: MA, Strategic Public Relations, 2014, University of Southern California

 The following white paper explores the effects of poor public relations practice as it pertained to the Pennsylvania State University football scandal. More specifically, it… (more)

Subjects/Keywords: public relations; PR; poor practice; Pennsylvania State; Penn State; best practice; sports scandal; football; sex abuse scandal

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APA (6th Edition):

Scheer, E. A. (2014). The effects of poor practice in public relations: the Pennsylvania State football scandal. (Masters Thesis). University of Southern California. Retrieved from http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/455768/rec/6662

Chicago Manual of Style (16th Edition):

Scheer, Erica Ann. “The effects of poor practice in public relations: the Pennsylvania State football scandal.” 2014. Masters Thesis, University of Southern California. Accessed February 21, 2019. http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/455768/rec/6662.

MLA Handbook (7th Edition):

Scheer, Erica Ann. “The effects of poor practice in public relations: the Pennsylvania State football scandal.” 2014. Web. 21 Feb 2019.

Vancouver:

Scheer EA. The effects of poor practice in public relations: the Pennsylvania State football scandal. [Internet] [Masters thesis]. University of Southern California; 2014. [cited 2019 Feb 21]. Available from: http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/455768/rec/6662.

Council of Science Editors:

Scheer EA. The effects of poor practice in public relations: the Pennsylvania State football scandal. [Masters Thesis]. University of Southern California; 2014. Available from: http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/455768/rec/6662


University of Southern California

20. Dobrev, Stanislav (Staffo). Public relations vs. advertising for the big screen: the ever-growing role of strategic public relations in the effective marketing of theatrical motion picture releases.

Degree: MA, Strategic Public Relations, 2015, University of Southern California

 This paper examines the ever-growing role of public relations (PR) initiatives as they relate to marketing the theatrical release of a motion picture without relying… (more)

Subjects/Keywords: strategic; public relations; advertising; marketing; film; movie; motion picture; release

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APA (6th Edition):

Dobrev, S. (. (2015). Public relations vs. advertising for the big screen: the ever-growing role of strategic public relations in the effective marketing of theatrical motion picture releases. (Masters Thesis). University of Southern California. Retrieved from http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/554540/rec/5325

Chicago Manual of Style (16th Edition):

Dobrev, Stanislav (Staffo). “Public relations vs. advertising for the big screen: the ever-growing role of strategic public relations in the effective marketing of theatrical motion picture releases.” 2015. Masters Thesis, University of Southern California. Accessed February 21, 2019. http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/554540/rec/5325.

MLA Handbook (7th Edition):

Dobrev, Stanislav (Staffo). “Public relations vs. advertising for the big screen: the ever-growing role of strategic public relations in the effective marketing of theatrical motion picture releases.” 2015. Web. 21 Feb 2019.

Vancouver:

Dobrev S(. Public relations vs. advertising for the big screen: the ever-growing role of strategic public relations in the effective marketing of theatrical motion picture releases. [Internet] [Masters thesis]. University of Southern California; 2015. [cited 2019 Feb 21]. Available from: http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/554540/rec/5325.

Council of Science Editors:

Dobrev S(. Public relations vs. advertising for the big screen: the ever-growing role of strategic public relations in the effective marketing of theatrical motion picture releases. [Masters Thesis]. University of Southern California; 2015. Available from: http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/554540/rec/5325


University of Southern California

21. Orellana, Maria Raquel. Public health anti-obesity communication: an analysis of current campaigns for future guidance.

Degree: MA, Strategic Public Relations, 2013, University of Southern California

 In the last thirty years, the incidence of obesity has grown at alarmingly rapid rates. In 2010, the International Association for the Study of Obesity… (more)

Subjects/Keywords: campaign; communications; nutrition; obesity; public health; social marketing

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APA (6th Edition):

Orellana, M. R. (2013). Public health anti-obesity communication: an analysis of current campaigns for future guidance. (Masters Thesis). University of Southern California. Retrieved from http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/323845/rec/5322

Chicago Manual of Style (16th Edition):

Orellana, Maria Raquel. “Public health anti-obesity communication: an analysis of current campaigns for future guidance.” 2013. Masters Thesis, University of Southern California. Accessed February 21, 2019. http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/323845/rec/5322.

MLA Handbook (7th Edition):

Orellana, Maria Raquel. “Public health anti-obesity communication: an analysis of current campaigns for future guidance.” 2013. Web. 21 Feb 2019.

Vancouver:

Orellana MR. Public health anti-obesity communication: an analysis of current campaigns for future guidance. [Internet] [Masters thesis]. University of Southern California; 2013. [cited 2019 Feb 21]. Available from: http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/323845/rec/5322.

Council of Science Editors:

Orellana MR. Public health anti-obesity communication: an analysis of current campaigns for future guidance. [Masters Thesis]. University of Southern California; 2013. Available from: http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/323845/rec/5322


University of Southern California

22. Rahim, Nadia. The impact of social media on the diabetes industry.

Degree: MA, Strategic Public Relations, 2014, University of Southern California

 This paper examines the impact social media has had on the diabetes medical device industry. More specifically, it analyzes the current uses of social media… (more)

Subjects/Keywords: social media; diabetes; insulin pump; Facebook; Twitter

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APA (6th Edition):

Rahim, N. (2014). The impact of social media on the diabetes industry. (Masters Thesis). University of Southern California. Retrieved from http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/408527/rec/6834

Chicago Manual of Style (16th Edition):

Rahim, Nadia. “The impact of social media on the diabetes industry.” 2014. Masters Thesis, University of Southern California. Accessed February 21, 2019. http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/408527/rec/6834.

MLA Handbook (7th Edition):

Rahim, Nadia. “The impact of social media on the diabetes industry.” 2014. Web. 21 Feb 2019.

Vancouver:

Rahim N. The impact of social media on the diabetes industry. [Internet] [Masters thesis]. University of Southern California; 2014. [cited 2019 Feb 21]. Available from: http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/408527/rec/6834.

Council of Science Editors:

Rahim N. The impact of social media on the diabetes industry. [Masters Thesis]. University of Southern California; 2014. Available from: http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/408527/rec/6834


University of Southern California

23. Tuckman, Tate. The food trends that will never go out of style: a modern take on how food and hospitality are shaping society.

Degree: MA, Strategic Public Relations, 2014, University of Southern California

 This paper cross‐examines food culture and the socialization of food through public relations. From the point of view of anthropologists, sociologists, psychologists, corporate professionals, chefs,… (more)

Subjects/Keywords: food; PR; trends; culture; society; organic; GMOs; FDA; Millennials; foodie; app; Facebook; Instagram; Twitter; Pinterest; bloggers; veganism; vegetarian; mixology

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APA (6th Edition):

Tuckman, T. (2014). The food trends that will never go out of style: a modern take on how food and hospitality are shaping society. (Masters Thesis). University of Southern California. Retrieved from http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/426399/rec/6724

Chicago Manual of Style (16th Edition):

Tuckman, Tate. “The food trends that will never go out of style: a modern take on how food and hospitality are shaping society.” 2014. Masters Thesis, University of Southern California. Accessed February 21, 2019. http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/426399/rec/6724.

MLA Handbook (7th Edition):

Tuckman, Tate. “The food trends that will never go out of style: a modern take on how food and hospitality are shaping society.” 2014. Web. 21 Feb 2019.

Vancouver:

Tuckman T. The food trends that will never go out of style: a modern take on how food and hospitality are shaping society. [Internet] [Masters thesis]. University of Southern California; 2014. [cited 2019 Feb 21]. Available from: http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/426399/rec/6724.

Council of Science Editors:

Tuckman T. The food trends that will never go out of style: a modern take on how food and hospitality are shaping society. [Masters Thesis]. University of Southern California; 2014. Available from: http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/426399/rec/6724


University of Southern California

24. Johns, Allison M. Web 2.0: An examination of its effects upon U.S. public relations practices.

Degree: MA, Strategic Public Relations, 2009, University of Southern California

 This thesis is an examination of how Web 2.0 affects U.S. public relations practices. The author investigates the definition of Web 2.0 to fully comprehend… (more)

Subjects/Keywords: Web 2.0; new media; permission marketing; public relations; social media; business communications; marketing; advertising

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APA (6th Edition):

Johns, A. M. (2009). Web 2.0: An examination of its effects upon U.S. public relations practices. (Masters Thesis). University of Southern California. Retrieved from http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll127/id/279580/rec/7873

Chicago Manual of Style (16th Edition):

Johns, Allison M. “Web 2.0: An examination of its effects upon U.S. public relations practices.” 2009. Masters Thesis, University of Southern California. Accessed February 21, 2019. http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll127/id/279580/rec/7873.

MLA Handbook (7th Edition):

Johns, Allison M. “Web 2.0: An examination of its effects upon U.S. public relations practices.” 2009. Web. 21 Feb 2019.

Vancouver:

Johns AM. Web 2.0: An examination of its effects upon U.S. public relations practices. [Internet] [Masters thesis]. University of Southern California; 2009. [cited 2019 Feb 21]. Available from: http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll127/id/279580/rec/7873.

Council of Science Editors:

Johns AM. Web 2.0: An examination of its effects upon U.S. public relations practices. [Masters Thesis]. University of Southern California; 2009. Available from: http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll127/id/279580/rec/7873


University of Southern California

25. Vielledent, Marc C. College athletic directors and reputational risk: the public relations imperative.

Degree: MA, Strategic Public Relations, 2014, University of Southern California

 Intercollegiate athletics creates publicity in a way few schools can replicate with other traditional marketing campaigns. Collective objectives tied to messaging and branding remains critical… (more)

Subjects/Keywords: athletics; college; public relations; university; athletic director; athletic department

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APA (6th Edition):

Vielledent, M. C. (2014). College athletic directors and reputational risk: the public relations imperative. (Masters Thesis). University of Southern California. Retrieved from http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/383409/rec/1440

Chicago Manual of Style (16th Edition):

Vielledent, Marc C. “College athletic directors and reputational risk: the public relations imperative.” 2014. Masters Thesis, University of Southern California. Accessed February 21, 2019. http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/383409/rec/1440.

MLA Handbook (7th Edition):

Vielledent, Marc C. “College athletic directors and reputational risk: the public relations imperative.” 2014. Web. 21 Feb 2019.

Vancouver:

Vielledent MC. College athletic directors and reputational risk: the public relations imperative. [Internet] [Masters thesis]. University of Southern California; 2014. [cited 2019 Feb 21]. Available from: http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/383409/rec/1440.

Council of Science Editors:

Vielledent MC. College athletic directors and reputational risk: the public relations imperative. [Masters Thesis]. University of Southern California; 2014. Available from: http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/383409/rec/1440


University of Southern California

26. Allodi, Chelsey. Selling the world: an exploration of the past, present and future of destination marketing.

Degree: MA, Strategic Public Relations, 2012, University of Southern California

 This thesis explores the best practices of destination marketing in the context of a fast-changing communication landscape. It analyzes three campaigns of destinations of three… (more)

Subjects/Keywords: travel; tourism; destination marketing

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APA (6th Edition):

Allodi, C. (2012). Selling the world: an exploration of the past, present and future of destination marketing. (Masters Thesis). University of Southern California. Retrieved from http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/19941/rec/5775

Chicago Manual of Style (16th Edition):

Allodi, Chelsey. “Selling the world: an exploration of the past, present and future of destination marketing.” 2012. Masters Thesis, University of Southern California. Accessed February 21, 2019. http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/19941/rec/5775.

MLA Handbook (7th Edition):

Allodi, Chelsey. “Selling the world: an exploration of the past, present and future of destination marketing.” 2012. Web. 21 Feb 2019.

Vancouver:

Allodi C. Selling the world: an exploration of the past, present and future of destination marketing. [Internet] [Masters thesis]. University of Southern California; 2012. [cited 2019 Feb 21]. Available from: http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/19941/rec/5775.

Council of Science Editors:

Allodi C. Selling the world: an exploration of the past, present and future of destination marketing. [Masters Thesis]. University of Southern California; 2012. Available from: http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/19941/rec/5775


University of Southern California

27. Wu, Xuelu. Tailoring pharmaceutical public relations strategies to different markets: a case study of the launching strategies of Gardasil in the U.S. and China.

Degree: MA, Strategic Public Relations, 2014, University of Southern California

 This thesis will conduct a comparative study of Merck & Co.’s launches of Gardasil in the U.S. and China. Gardasil is a vaccine for use… (more)

Subjects/Keywords: international markets; public relations; Gardasil

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APA (6th Edition):

Wu, X. (2014). Tailoring pharmaceutical public relations strategies to different markets: a case study of the launching strategies of Gardasil in the U.S. and China. (Masters Thesis). University of Southern California. Retrieved from http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/432894/rec/6305

Chicago Manual of Style (16th Edition):

Wu, Xuelu. “Tailoring pharmaceutical public relations strategies to different markets: a case study of the launching strategies of Gardasil in the U.S. and China.” 2014. Masters Thesis, University of Southern California. Accessed February 21, 2019. http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/432894/rec/6305.

MLA Handbook (7th Edition):

Wu, Xuelu. “Tailoring pharmaceutical public relations strategies to different markets: a case study of the launching strategies of Gardasil in the U.S. and China.” 2014. Web. 21 Feb 2019.

Vancouver:

Wu X. Tailoring pharmaceutical public relations strategies to different markets: a case study of the launching strategies of Gardasil in the U.S. and China. [Internet] [Masters thesis]. University of Southern California; 2014. [cited 2019 Feb 21]. Available from: http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/432894/rec/6305.

Council of Science Editors:

Wu X. Tailoring pharmaceutical public relations strategies to different markets: a case study of the launching strategies of Gardasil in the U.S. and China. [Masters Thesis]. University of Southern California; 2014. Available from: http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/432894/rec/6305


University of Southern California

28. Koval, John M., III. An analysis of influence strategies within the competitive sports marketplace: how the discipline of "playmaking" can be applied to the competitive sports marketplace.

Degree: MA, Strategic Public Relations, 2009, University of Southern California

 I present this thesis as an analysis of the influence strategies of the competitive sports marketplace. I examine how the discipline of "playmaking" can be… (more)

Subjects/Keywords: sports marketing; sports communication; sports management; competitive communication; influence strategies; playmaking; Playmaker'; s Standard; Playmaker'; s Table; periodic table of influence strategies; Alan Kelly; Drew Rosenhaus; Edward J. DeBartolo Jr.; Brett Favre; LPGA English-language controversy; Barry Bonds

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APA (6th Edition):

Koval, John M., I. (2009). An analysis of influence strategies within the competitive sports marketplace: how the discipline of "playmaking" can be applied to the competitive sports marketplace. (Masters Thesis). University of Southern California. Retrieved from http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll127/id/214265/rec/668

Chicago Manual of Style (16th Edition):

Koval, John M., III. “An analysis of influence strategies within the competitive sports marketplace: how the discipline of "playmaking" can be applied to the competitive sports marketplace.” 2009. Masters Thesis, University of Southern California. Accessed February 21, 2019. http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll127/id/214265/rec/668.

MLA Handbook (7th Edition):

Koval, John M., III. “An analysis of influence strategies within the competitive sports marketplace: how the discipline of "playmaking" can be applied to the competitive sports marketplace.” 2009. Web. 21 Feb 2019.

Vancouver:

Koval, John M. I. An analysis of influence strategies within the competitive sports marketplace: how the discipline of "playmaking" can be applied to the competitive sports marketplace. [Internet] [Masters thesis]. University of Southern California; 2009. [cited 2019 Feb 21]. Available from: http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll127/id/214265/rec/668.

Council of Science Editors:

Koval, John M. I. An analysis of influence strategies within the competitive sports marketplace: how the discipline of "playmaking" can be applied to the competitive sports marketplace. [Masters Thesis]. University of Southern California; 2009. Available from: http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll127/id/214265/rec/668


University of Southern California

29. Lavayen, Stephanie Magdalena. Preventing type 2 diabetes among Hispanic Americans: opportunities for optimizing mobile phone technology.

Degree: MA, Strategic Public Relations, 2012, University of Southern California

 The number of Americans diagnosed with diabetes is projected to double over the next fifty years (qtd. in Geiss and Cowie 25). The Centers for… (more)

Subjects/Keywords: type 2 diabetes; mobile phones; mHealth; health prevention; health communication; health public relations; public health; Hispanic Americans

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Lavayen, S. M. (2012). Preventing type 2 diabetes among Hispanic Americans: opportunities for optimizing mobile phone technology. (Masters Thesis). University of Southern California. Retrieved from http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/27886/rec/5216

Chicago Manual of Style (16th Edition):

Lavayen, Stephanie Magdalena. “Preventing type 2 diabetes among Hispanic Americans: opportunities for optimizing mobile phone technology.” 2012. Masters Thesis, University of Southern California. Accessed February 21, 2019. http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/27886/rec/5216.

MLA Handbook (7th Edition):

Lavayen, Stephanie Magdalena. “Preventing type 2 diabetes among Hispanic Americans: opportunities for optimizing mobile phone technology.” 2012. Web. 21 Feb 2019.

Vancouver:

Lavayen SM. Preventing type 2 diabetes among Hispanic Americans: opportunities for optimizing mobile phone technology. [Internet] [Masters thesis]. University of Southern California; 2012. [cited 2019 Feb 21]. Available from: http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/27886/rec/5216.

Council of Science Editors:

Lavayen SM. Preventing type 2 diabetes among Hispanic Americans: opportunities for optimizing mobile phone technology. [Masters Thesis]. University of Southern California; 2012. Available from: http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/27886/rec/5216


University of Southern California

30. Hu, Selene Chih-Wei. Uses of news narratives to enhance health knowledge of the audience: an analysis of the 2009 H1N1 flu vaccination coverage.

Degree: MA, Public Relations, 2010, University of Southern California

 In this paper, the author examines how newspapers represent the controversial issue about the H1N1 flu vaccination and its relation to the public’s perception toward… (more)

Subjects/Keywords: H1N1; health communication; narratives; news coverage; vaccination

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Hu, S. C. (2010). Uses of news narratives to enhance health knowledge of the audience: an analysis of the 2009 H1N1 flu vaccination coverage. (Masters Thesis). University of Southern California. Retrieved from http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll127/id/366833/rec/7733

Chicago Manual of Style (16th Edition):

Hu, Selene Chih-Wei. “Uses of news narratives to enhance health knowledge of the audience: an analysis of the 2009 H1N1 flu vaccination coverage.” 2010. Masters Thesis, University of Southern California. Accessed February 21, 2019. http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll127/id/366833/rec/7733.

MLA Handbook (7th Edition):

Hu, Selene Chih-Wei. “Uses of news narratives to enhance health knowledge of the audience: an analysis of the 2009 H1N1 flu vaccination coverage.” 2010. Web. 21 Feb 2019.

Vancouver:

Hu SC. Uses of news narratives to enhance health knowledge of the audience: an analysis of the 2009 H1N1 flu vaccination coverage. [Internet] [Masters thesis]. University of Southern California; 2010. [cited 2019 Feb 21]. Available from: http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll127/id/366833/rec/7733.

Council of Science Editors:

Hu SC. Uses of news narratives to enhance health knowledge of the audience: an analysis of the 2009 H1N1 flu vaccination coverage. [Masters Thesis]. University of Southern California; 2010. Available from: http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll127/id/366833/rec/7733

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