Advanced search options

Advanced Search Options 🞨

Browse by author name (“Author name starts with…”).

Find ETDs with:

in
/  
in
/  
in
/  
in

Written in Published in Earliest date Latest date

Sorted by

Results per page:

Sorted by: relevance · author · university · dateNew search

You searched for +publisher:"University of Southern California" +contributor:("Floto, Jennifer D."). Showing records 1 – 30 of 127 total matches.

[1] [2] [3] [4] [5]

Search Limiters

Last 2 Years | English Only

▼ Search Limiters


University of Southern California

1. Yamauchi, Erin Aiko. Are U.S. colleges being “oversold” to today’s students? A look at the realities of public relations in undergraduate higher education.

Degree: MA, Strategic Public Relations, 2014, University of Southern California

 Research indicates that marketing in higher education has become a burgeoning phenomenon (Litten), with colleges investing tremendous resources on marketing efforts to students. Spending has… (more)

Subjects/Keywords: higher education; public relations; education; higher education bubble; overselling college

Record DetailsSimilar RecordsGoogle PlusoneFacebookTwitterCiteULikeMendeleyreddit

APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Yamauchi, E. A. (2014). Are U.S. colleges being “oversold” to today’s students? A look at the realities of public relations in undergraduate higher education. (Masters Thesis). University of Southern California. Retrieved from http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/362372/rec/888

Chicago Manual of Style (16th Edition):

Yamauchi, Erin Aiko. “Are U.S. colleges being “oversold” to today’s students? A look at the realities of public relations in undergraduate higher education.” 2014. Masters Thesis, University of Southern California. Accessed May 29, 2020. http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/362372/rec/888.

MLA Handbook (7th Edition):

Yamauchi, Erin Aiko. “Are U.S. colleges being “oversold” to today’s students? A look at the realities of public relations in undergraduate higher education.” 2014. Web. 29 May 2020.

Vancouver:

Yamauchi EA. Are U.S. colleges being “oversold” to today’s students? A look at the realities of public relations in undergraduate higher education. [Internet] [Masters thesis]. University of Southern California; 2014. [cited 2020 May 29]. Available from: http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/362372/rec/888.

Council of Science Editors:

Yamauchi EA. Are U.S. colleges being “oversold” to today’s students? A look at the realities of public relations in undergraduate higher education. [Masters Thesis]. University of Southern California; 2014. Available from: http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/362372/rec/888


University of Southern California

2. Orellana, Maria Raquel. Public health anti-obesity communication: an analysis of current campaigns for future guidance.

Degree: MA, Strategic Public Relations, 2013, University of Southern California

 In the last thirty years, the incidence of obesity has grown at alarmingly rapid rates. In 2010, the International Association for the Study of Obesity… (more)

Subjects/Keywords: campaign; communications; nutrition; obesity; public health; social marketing

Record DetailsSimilar RecordsGoogle PlusoneFacebookTwitterCiteULikeMendeleyreddit

APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Orellana, M. R. (2013). Public health anti-obesity communication: an analysis of current campaigns for future guidance. (Masters Thesis). University of Southern California. Retrieved from http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/323845/rec/5329

Chicago Manual of Style (16th Edition):

Orellana, Maria Raquel. “Public health anti-obesity communication: an analysis of current campaigns for future guidance.” 2013. Masters Thesis, University of Southern California. Accessed May 29, 2020. http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/323845/rec/5329.

MLA Handbook (7th Edition):

Orellana, Maria Raquel. “Public health anti-obesity communication: an analysis of current campaigns for future guidance.” 2013. Web. 29 May 2020.

Vancouver:

Orellana MR. Public health anti-obesity communication: an analysis of current campaigns for future guidance. [Internet] [Masters thesis]. University of Southern California; 2013. [cited 2020 May 29]. Available from: http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/323845/rec/5329.

Council of Science Editors:

Orellana MR. Public health anti-obesity communication: an analysis of current campaigns for future guidance. [Masters Thesis]. University of Southern California; 2013. Available from: http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/323845/rec/5329


University of Southern California

3. Pharaon, Rayana. Crisis communication for tourism destinations in the new media environment.

Degree: MA, Strategic Public Relations, 2012, University of Southern California

 This paper examines the shift from traditional media to new media in tourism destinations that might be hit by crises by closely looking at examples… (more)

Subjects/Keywords: crisis communication; tourism destinations; new media environment

Record DetailsSimilar RecordsGoogle PlusoneFacebookTwitterCiteULikeMendeleyreddit

APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Pharaon, R. (2012). Crisis communication for tourism destinations in the new media environment. (Masters Thesis). University of Southern California. Retrieved from http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/33274/rec/1705

Chicago Manual of Style (16th Edition):

Pharaon, Rayana. “Crisis communication for tourism destinations in the new media environment.” 2012. Masters Thesis, University of Southern California. Accessed May 29, 2020. http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/33274/rec/1705.

MLA Handbook (7th Edition):

Pharaon, Rayana. “Crisis communication for tourism destinations in the new media environment.” 2012. Web. 29 May 2020.

Vancouver:

Pharaon R. Crisis communication for tourism destinations in the new media environment. [Internet] [Masters thesis]. University of Southern California; 2012. [cited 2020 May 29]. Available from: http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/33274/rec/1705.

Council of Science Editors:

Pharaon R. Crisis communication for tourism destinations in the new media environment. [Masters Thesis]. University of Southern California; 2012. Available from: http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/33274/rec/1705


University of Southern California

4. Nealy, Zahra Alexandria. "This time for Africa": South Africa's rise onto the global fashion stage.

Degree: MA, Strategic Public Relations, 2011, University of Southern California

 The South African fashion industry is unique compared to its Western counterparts. A sub-sector of the clothing, textile and footwear industry, it has vast amounts… (more)

Subjects/Keywords: South Africa; Africa; mobile technology; social media; fashion industry; stereotypes; textiles; clothing

Record DetailsSimilar RecordsGoogle PlusoneFacebookTwitterCiteULikeMendeleyreddit

APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Nealy, Z. A. (2011). "This time for Africa": South Africa's rise onto the global fashion stage. (Masters Thesis). University of Southern California. Retrieved from http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll127/id/443560/rec/43

Chicago Manual of Style (16th Edition):

Nealy, Zahra Alexandria. “"This time for Africa": South Africa's rise onto the global fashion stage.” 2011. Masters Thesis, University of Southern California. Accessed May 29, 2020. http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll127/id/443560/rec/43.

MLA Handbook (7th Edition):

Nealy, Zahra Alexandria. “"This time for Africa": South Africa's rise onto the global fashion stage.” 2011. Web. 29 May 2020.

Vancouver:

Nealy ZA. "This time for Africa": South Africa's rise onto the global fashion stage. [Internet] [Masters thesis]. University of Southern California; 2011. [cited 2020 May 29]. Available from: http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll127/id/443560/rec/43.

Council of Science Editors:

Nealy ZA. "This time for Africa": South Africa's rise onto the global fashion stage. [Masters Thesis]. University of Southern California; 2011. Available from: http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll127/id/443560/rec/43


University of Southern California

5. Menaker, Eli Zelig. See it want it buy it: the changing face of the early adopter in high technology and the tech industry's targeted public relations campaigns.

Degree: MA, Strategic Public Relations, 2011, University of Southern California

 This thesis set out to determine in what way early adopters of high technology have changed in the past three decades. From the release of… (more)

Subjects/Keywords: public relations; Apple; Google; RIM; iPhone; BlackBerry; iPad; technology; product launch; unveiling

Record DetailsSimilar RecordsGoogle PlusoneFacebookTwitterCiteULikeMendeleyreddit

APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Menaker, E. Z. (2011). See it want it buy it: the changing face of the early adopter in high technology and the tech industry's targeted public relations campaigns. (Masters Thesis). University of Southern California. Retrieved from http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll127/id/470420/rec/5751

Chicago Manual of Style (16th Edition):

Menaker, Eli Zelig. “See it want it buy it: the changing face of the early adopter in high technology and the tech industry's targeted public relations campaigns.” 2011. Masters Thesis, University of Southern California. Accessed May 29, 2020. http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll127/id/470420/rec/5751.

MLA Handbook (7th Edition):

Menaker, Eli Zelig. “See it want it buy it: the changing face of the early adopter in high technology and the tech industry's targeted public relations campaigns.” 2011. Web. 29 May 2020.

Vancouver:

Menaker EZ. See it want it buy it: the changing face of the early adopter in high technology and the tech industry's targeted public relations campaigns. [Internet] [Masters thesis]. University of Southern California; 2011. [cited 2020 May 29]. Available from: http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll127/id/470420/rec/5751.

Council of Science Editors:

Menaker EZ. See it want it buy it: the changing face of the early adopter in high technology and the tech industry's targeted public relations campaigns. [Masters Thesis]. University of Southern California; 2011. Available from: http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll127/id/470420/rec/5751


University of Southern California

6. Takenouchi, Shelcie. The evolution of the internal communications practice and its importance to the survival of organizations.

Degree: MA, Strategic Public Relations, 2011, University of Southern California

 The practice of internal communications has been implemented by organizations since the 1800s, but it has evolved over time and seen a shift in the… (more)

Subjects/Keywords: internal communications; employee engagement; employees; corporate communications; brand ambassador

Record DetailsSimilar RecordsGoogle PlusoneFacebookTwitterCiteULikeMendeleyreddit

APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Takenouchi, S. (2011). The evolution of the internal communications practice and its importance to the survival of organizations. (Masters Thesis). University of Southern California. Retrieved from http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll127/id/457939/rec/6707

Chicago Manual of Style (16th Edition):

Takenouchi, Shelcie. “The evolution of the internal communications practice and its importance to the survival of organizations.” 2011. Masters Thesis, University of Southern California. Accessed May 29, 2020. http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll127/id/457939/rec/6707.

MLA Handbook (7th Edition):

Takenouchi, Shelcie. “The evolution of the internal communications practice and its importance to the survival of organizations.” 2011. Web. 29 May 2020.

Vancouver:

Takenouchi S. The evolution of the internal communications practice and its importance to the survival of organizations. [Internet] [Masters thesis]. University of Southern California; 2011. [cited 2020 May 29]. Available from: http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll127/id/457939/rec/6707.

Council of Science Editors:

Takenouchi S. The evolution of the internal communications practice and its importance to the survival of organizations. [Masters Thesis]. University of Southern California; 2011. Available from: http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll127/id/457939/rec/6707


University of Southern California

7. Liu, Chaoran. Review and analysis of the past, present and future of American talk shows in China based on the Daily show experience.

Degree: MA, Strategic Public Relations, 2014, University of Southern California

 Chinese television programs have been drawing inspiration from their counterparts in America since the founding of the state television network China Central Television (CCTV) in… (more)

Subjects/Keywords: Daily show; Jon Stewart; late-night talk show; China

Record DetailsSimilar RecordsGoogle PlusoneFacebookTwitterCiteULikeMendeleyreddit

APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Liu, C. (2014). Review and analysis of the past, present and future of American talk shows in China based on the Daily show experience. (Masters Thesis). University of Southern California. Retrieved from http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/378882/rec/5585

Chicago Manual of Style (16th Edition):

Liu, Chaoran. “Review and analysis of the past, present and future of American talk shows in China based on the Daily show experience.” 2014. Masters Thesis, University of Southern California. Accessed May 29, 2020. http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/378882/rec/5585.

MLA Handbook (7th Edition):

Liu, Chaoran. “Review and analysis of the past, present and future of American talk shows in China based on the Daily show experience.” 2014. Web. 29 May 2020.

Vancouver:

Liu C. Review and analysis of the past, present and future of American talk shows in China based on the Daily show experience. [Internet] [Masters thesis]. University of Southern California; 2014. [cited 2020 May 29]. Available from: http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/378882/rec/5585.

Council of Science Editors:

Liu C. Review and analysis of the past, present and future of American talk shows in China based on the Daily show experience. [Masters Thesis]. University of Southern California; 2014. Available from: http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/378882/rec/5585


University of Southern California

8. Rubin, Marcia Ann. Creating effective communication between travel industry service providers and disabled travelers.

Degree: MA, Strategic Public Relations, 2011, University of Southern California

 Background: The travel business is a multi-billion dollar industry, with a variety of niches and caterers to provide experiences for any type of travel interest.… (more)

Subjects/Keywords: internal communications; travel; disability; airline industry; hotel industry; wheelchair

Record DetailsSimilar RecordsGoogle PlusoneFacebookTwitterCiteULikeMendeleyreddit

APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Rubin, M. A. (2011). Creating effective communication between travel industry service providers and disabled travelers. (Masters Thesis). University of Southern California. Retrieved from http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll127/id/470045/rec/1696

Chicago Manual of Style (16th Edition):

Rubin, Marcia Ann. “Creating effective communication between travel industry service providers and disabled travelers.” 2011. Masters Thesis, University of Southern California. Accessed May 29, 2020. http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll127/id/470045/rec/1696.

MLA Handbook (7th Edition):

Rubin, Marcia Ann. “Creating effective communication between travel industry service providers and disabled travelers.” 2011. Web. 29 May 2020.

Vancouver:

Rubin MA. Creating effective communication between travel industry service providers and disabled travelers. [Internet] [Masters thesis]. University of Southern California; 2011. [cited 2020 May 29]. Available from: http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll127/id/470045/rec/1696.

Council of Science Editors:

Rubin MA. Creating effective communication between travel industry service providers and disabled travelers. [Masters Thesis]. University of Southern California; 2011. Available from: http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll127/id/470045/rec/1696


University of Southern California

9. Press, Meryl S. The visual literacy explosion: a brief history, relevant cases and commonly accepted practices.

Degree: MA, Strategic Public Relations, 2015, University of Southern California

 The purpose of this thesis is to gain an in‐depth understanding of the role the visual literacy explosion has played and will continue to play… (more)

Subjects/Keywords: visual literacy; visuals; communications; public relations; social media; public; relations; trends; media; journalism; GIF; image; video; communication; visual

Record DetailsSimilar RecordsGoogle PlusoneFacebookTwitterCiteULikeMendeleyreddit

APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Press, M. S. (2015). The visual literacy explosion: a brief history, relevant cases and commonly accepted practices. (Masters Thesis). University of Southern California. Retrieved from http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/571827/rec/7402

Chicago Manual of Style (16th Edition):

Press, Meryl S. “The visual literacy explosion: a brief history, relevant cases and commonly accepted practices.” 2015. Masters Thesis, University of Southern California. Accessed May 29, 2020. http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/571827/rec/7402.

MLA Handbook (7th Edition):

Press, Meryl S. “The visual literacy explosion: a brief history, relevant cases and commonly accepted practices.” 2015. Web. 29 May 2020.

Vancouver:

Press MS. The visual literacy explosion: a brief history, relevant cases and commonly accepted practices. [Internet] [Masters thesis]. University of Southern California; 2015. [cited 2020 May 29]. Available from: http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/571827/rec/7402.

Council of Science Editors:

Press MS. The visual literacy explosion: a brief history, relevant cases and commonly accepted practices. [Masters Thesis]. University of Southern California; 2015. Available from: http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/571827/rec/7402


University of Southern California

10. Tuckman, Tate. The food trends that will never go out of style: a modern take on how food and hospitality are shaping society.

Degree: MA, Strategic Public Relations, 2014, University of Southern California

 This paper cross‐examines food culture and the socialization of food through public relations. From the point of view of anthropologists, sociologists, psychologists, corporate professionals, chefs,… (more)

Subjects/Keywords: food; PR; trends; culture; society; organic; GMOs; FDA; Millennials; foodie; app; Facebook; Instagram; Twitter; Pinterest; bloggers; veganism; vegetarian; mixology

Record DetailsSimilar RecordsGoogle PlusoneFacebookTwitterCiteULikeMendeleyreddit

APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Tuckman, T. (2014). The food trends that will never go out of style: a modern take on how food and hospitality are shaping society. (Masters Thesis). University of Southern California. Retrieved from http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/426399/rec/6733

Chicago Manual of Style (16th Edition):

Tuckman, Tate. “The food trends that will never go out of style: a modern take on how food and hospitality are shaping society.” 2014. Masters Thesis, University of Southern California. Accessed May 29, 2020. http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/426399/rec/6733.

MLA Handbook (7th Edition):

Tuckman, Tate. “The food trends that will never go out of style: a modern take on how food and hospitality are shaping society.” 2014. Web. 29 May 2020.

Vancouver:

Tuckman T. The food trends that will never go out of style: a modern take on how food and hospitality are shaping society. [Internet] [Masters thesis]. University of Southern California; 2014. [cited 2020 May 29]. Available from: http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/426399/rec/6733.

Council of Science Editors:

Tuckman T. The food trends that will never go out of style: a modern take on how food and hospitality are shaping society. [Masters Thesis]. University of Southern California; 2014. Available from: http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/426399/rec/6733


University of Southern California

11. Keogh, Kirsten Carlson. Breaking new ground: defending and learning from the founding fathers of public relations.

Degree: MA, Strategic Public Relations, 2013, University of Southern California

 The Development of Early Modern Public Relations ❧ This paper examines the development, transformation and role of the early modern public relations profession. It analyzes… (more)

Subjects/Keywords: PR; Bernays; public relations; history

Record DetailsSimilar RecordsGoogle PlusoneFacebookTwitterCiteULikeMendeleyreddit

APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Keogh, K. C. (2013). Breaking new ground: defending and learning from the founding fathers of public relations. (Masters Thesis). University of Southern California. Retrieved from http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/304504/rec/1162

Chicago Manual of Style (16th Edition):

Keogh, Kirsten Carlson. “Breaking new ground: defending and learning from the founding fathers of public relations.” 2013. Masters Thesis, University of Southern California. Accessed May 29, 2020. http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/304504/rec/1162.

MLA Handbook (7th Edition):

Keogh, Kirsten Carlson. “Breaking new ground: defending and learning from the founding fathers of public relations.” 2013. Web. 29 May 2020.

Vancouver:

Keogh KC. Breaking new ground: defending and learning from the founding fathers of public relations. [Internet] [Masters thesis]. University of Southern California; 2013. [cited 2020 May 29]. Available from: http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/304504/rec/1162.

Council of Science Editors:

Keogh KC. Breaking new ground: defending and learning from the founding fathers of public relations. [Masters Thesis]. University of Southern California; 2013. Available from: http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/304504/rec/1162


University of Southern California

12. Huang, Yi. Cultural differences in communication patterns of international B2C technology companies on Weibo and Twitter: an examination of effectiveness from a motivation perspective.

Degree: MA, Strategic Public Relations, 2015, University of Southern California

 With the penetration of Internet and social media, the world is not only gradually turning into a flat place for international commerce, but also opening… (more)

Subjects/Keywords: cultural difference; social media; motivation

Record DetailsSimilar RecordsGoogle PlusoneFacebookTwitterCiteULikeMendeleyreddit

APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Huang, Y. (2015). Cultural differences in communication patterns of international B2C technology companies on Weibo and Twitter: an examination of effectiveness from a motivation perspective. (Masters Thesis). University of Southern California. Retrieved from http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/595938/rec/1729

Chicago Manual of Style (16th Edition):

Huang, Yi. “Cultural differences in communication patterns of international B2C technology companies on Weibo and Twitter: an examination of effectiveness from a motivation perspective.” 2015. Masters Thesis, University of Southern California. Accessed May 29, 2020. http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/595938/rec/1729.

MLA Handbook (7th Edition):

Huang, Yi. “Cultural differences in communication patterns of international B2C technology companies on Weibo and Twitter: an examination of effectiveness from a motivation perspective.” 2015. Web. 29 May 2020.

Vancouver:

Huang Y. Cultural differences in communication patterns of international B2C technology companies on Weibo and Twitter: an examination of effectiveness from a motivation perspective. [Internet] [Masters thesis]. University of Southern California; 2015. [cited 2020 May 29]. Available from: http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/595938/rec/1729.

Council of Science Editors:

Huang Y. Cultural differences in communication patterns of international B2C technology companies on Weibo and Twitter: an examination of effectiveness from a motivation perspective. [Masters Thesis]. University of Southern California; 2015. Available from: http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/595938/rec/1729


University of Southern California

13. Yang, Bo. A comprehensive study of the Chinese government's natural disaster communication framework based on the natural disaster management and communication system's response to two natural disasters.

Degree: MA, Strategic Public Relations, 2011, University of Southern California

 The frequent occurrence of natural disasters has long been a reality in China, but with an apparent increase in the frequency of the natural crises… (more)

Subjects/Keywords: Chinese government; natural disaster; crisis communication framework

Record DetailsSimilar RecordsGoogle PlusoneFacebookTwitterCiteULikeMendeleyreddit

APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Yang, B. (2011). A comprehensive study of the Chinese government's natural disaster communication framework based on the natural disaster management and communication system's response to two natural disasters. (Masters Thesis). University of Southern California. Retrieved from http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll127/id/617868/rec/143

Chicago Manual of Style (16th Edition):

Yang, Bo. “A comprehensive study of the Chinese government's natural disaster communication framework based on the natural disaster management and communication system's response to two natural disasters.” 2011. Masters Thesis, University of Southern California. Accessed May 29, 2020. http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll127/id/617868/rec/143.

MLA Handbook (7th Edition):

Yang, Bo. “A comprehensive study of the Chinese government's natural disaster communication framework based on the natural disaster management and communication system's response to two natural disasters.” 2011. Web. 29 May 2020.

Vancouver:

Yang B. A comprehensive study of the Chinese government's natural disaster communication framework based on the natural disaster management and communication system's response to two natural disasters. [Internet] [Masters thesis]. University of Southern California; 2011. [cited 2020 May 29]. Available from: http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll127/id/617868/rec/143.

Council of Science Editors:

Yang B. A comprehensive study of the Chinese government's natural disaster communication framework based on the natural disaster management and communication system's response to two natural disasters. [Masters Thesis]. University of Southern California; 2011. Available from: http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll127/id/617868/rec/143


University of Southern California

14. Chen, Shuze. Communication plan for City King.

Degree: MA, Strategic Public Relations, 2012, University of Southern California

 This thesis is a practical communication plan for City King, an iOS mobile game developed by an individual mobile gaming studio Funton. More specifically, it… (more)

Subjects/Keywords: promotion; strategic planning model; app; mobile game; Chinese market

Record DetailsSimilar RecordsGoogle PlusoneFacebookTwitterCiteULikeMendeleyreddit

APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Chen, S. (2012). Communication plan for City King. (Masters Thesis). University of Southern California. Retrieved from http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/104173/rec/1473

Chicago Manual of Style (16th Edition):

Chen, Shuze. “Communication plan for City King.” 2012. Masters Thesis, University of Southern California. Accessed May 29, 2020. http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/104173/rec/1473.

MLA Handbook (7th Edition):

Chen, Shuze. “Communication plan for City King.” 2012. Web. 29 May 2020.

Vancouver:

Chen S. Communication plan for City King. [Internet] [Masters thesis]. University of Southern California; 2012. [cited 2020 May 29]. Available from: http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/104173/rec/1473.

Council of Science Editors:

Chen S. Communication plan for City King. [Masters Thesis]. University of Southern California; 2012. Available from: http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/104173/rec/1473


University of Southern California

15. Fossler, Jonathan. Public relations implications for regulation of health blogs.

Degree: MA, Strategic Public Relations, 2013, University of Southern California

 Health blogs are an electronic medium in which writers create health promotion, health advocacy, and health advice. Since the late nineties, health blogs have increased… (more)

Subjects/Keywords: health blogs; public relations

Record DetailsSimilar RecordsGoogle PlusoneFacebookTwitterCiteULikeMendeleyreddit

APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Fossler, J. (2013). Public relations implications for regulation of health blogs. (Masters Thesis). University of Southern California. Retrieved from http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/311507/rec/5330

Chicago Manual of Style (16th Edition):

Fossler, Jonathan. “Public relations implications for regulation of health blogs.” 2013. Masters Thesis, University of Southern California. Accessed May 29, 2020. http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/311507/rec/5330.

MLA Handbook (7th Edition):

Fossler, Jonathan. “Public relations implications for regulation of health blogs.” 2013. Web. 29 May 2020.

Vancouver:

Fossler J. Public relations implications for regulation of health blogs. [Internet] [Masters thesis]. University of Southern California; 2013. [cited 2020 May 29]. Available from: http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/311507/rec/5330.

Council of Science Editors:

Fossler J. Public relations implications for regulation of health blogs. [Masters Thesis]. University of Southern California; 2013. Available from: http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/311507/rec/5330


University of Southern California

16. Weatherly, Kaylee. An inconvenient truth about the public relations industry and greenwashing.

Degree: MA, Strategic Public Relations, 2014, University of Southern California

 It’s no secret that many corporations have a significant amount of power and wealth. Today, corporations have the opportunity to use corporate social responsibility (CSR)… (more)

Subjects/Keywords: public relations; greenwashing; corporate social responsibility; CSR

Record DetailsSimilar RecordsGoogle PlusoneFacebookTwitterCiteULikeMendeleyreddit

APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Weatherly, K. (2014). An inconvenient truth about the public relations industry and greenwashing. (Masters Thesis). University of Southern California. Retrieved from http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/367390/rec/765

Chicago Manual of Style (16th Edition):

Weatherly, Kaylee. “An inconvenient truth about the public relations industry and greenwashing.” 2014. Masters Thesis, University of Southern California. Accessed May 29, 2020. http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/367390/rec/765.

MLA Handbook (7th Edition):

Weatherly, Kaylee. “An inconvenient truth about the public relations industry and greenwashing.” 2014. Web. 29 May 2020.

Vancouver:

Weatherly K. An inconvenient truth about the public relations industry and greenwashing. [Internet] [Masters thesis]. University of Southern California; 2014. [cited 2020 May 29]. Available from: http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/367390/rec/765.

Council of Science Editors:

Weatherly K. An inconvenient truth about the public relations industry and greenwashing. [Masters Thesis]. University of Southern California; 2014. Available from: http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/367390/rec/765


University of Southern California

17. Wei, Yumeng. Luxury branding in today’s China: case studies of global consistency and local adaptation strategies of luxury fashion brands.

Degree: MA, Strategic Public Relations, 2015, University of Southern California

 Major luxury fashion brands have appealed to Chinese customers and acclimatized themselves to the ever-changing market environment in China. Statistics, observation and interviews with industry… (more)

Subjects/Keywords: luxury branding; China; fashion; global consistency; local adaptation strategies

Record DetailsSimilar RecordsGoogle PlusoneFacebookTwitterCiteULikeMendeleyreddit

APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Wei, Y. (2015). Luxury branding in today’s China: case studies of global consistency and local adaptation strategies of luxury fashion brands. (Masters Thesis). University of Southern California. Retrieved from http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/556738/rec/3899

Chicago Manual of Style (16th Edition):

Wei, Yumeng. “Luxury branding in today’s China: case studies of global consistency and local adaptation strategies of luxury fashion brands.” 2015. Masters Thesis, University of Southern California. Accessed May 29, 2020. http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/556738/rec/3899.

MLA Handbook (7th Edition):

Wei, Yumeng. “Luxury branding in today’s China: case studies of global consistency and local adaptation strategies of luxury fashion brands.” 2015. Web. 29 May 2020.

Vancouver:

Wei Y. Luxury branding in today’s China: case studies of global consistency and local adaptation strategies of luxury fashion brands. [Internet] [Masters thesis]. University of Southern California; 2015. [cited 2020 May 29]. Available from: http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/556738/rec/3899.

Council of Science Editors:

Wei Y. Luxury branding in today’s China: case studies of global consistency and local adaptation strategies of luxury fashion brands. [Masters Thesis]. University of Southern California; 2015. Available from: http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/556738/rec/3899


University of Southern California

18. Jenkins, Michelle. The luxury appeal: analyzing affordable luxury brands through the Great Recession.

Degree: MA, Strategic Public Relations, 2014, University of Southern California

 This paper examines the impact of strategic business decisions made by luxury retail companies during an economic recession. While the Great Recession impacted many businesses… (more)

Subjects/Keywords: luxury; retail; recession; marketing; handbags; jewelry; denim

Record DetailsSimilar RecordsGoogle PlusoneFacebookTwitterCiteULikeMendeleyreddit

APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Jenkins, M. (2014). The luxury appeal: analyzing affordable luxury brands through the Great Recession. (Masters Thesis). University of Southern California. Retrieved from http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/380155/rec/6965

Chicago Manual of Style (16th Edition):

Jenkins, Michelle. “The luxury appeal: analyzing affordable luxury brands through the Great Recession.” 2014. Masters Thesis, University of Southern California. Accessed May 29, 2020. http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/380155/rec/6965.

MLA Handbook (7th Edition):

Jenkins, Michelle. “The luxury appeal: analyzing affordable luxury brands through the Great Recession.” 2014. Web. 29 May 2020.

Vancouver:

Jenkins M. The luxury appeal: analyzing affordable luxury brands through the Great Recession. [Internet] [Masters thesis]. University of Southern California; 2014. [cited 2020 May 29]. Available from: http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/380155/rec/6965.

Council of Science Editors:

Jenkins M. The luxury appeal: analyzing affordable luxury brands through the Great Recession. [Masters Thesis]. University of Southern California; 2014. Available from: http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/380155/rec/6965


University of Southern California

19. Kazmi, Zeshan. Once a Lakers town, always a Lakers town? An in-depth comparison of the branding and communications strategies of the LA Clippers and the LA Lakers.

Degree: MA, Strategic Public Relations, 2013, University of Southern California

 Sports are universally recognized as a source of entertainment. Individuals all over the world invest themselves and follow their favorite sports teams and athletes. This… (more)

Subjects/Keywords: branding; Lakers; Clippers; public relations; communications

Record DetailsSimilar RecordsGoogle PlusoneFacebookTwitterCiteULikeMendeleyreddit

APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Kazmi, Z. (2013). Once a Lakers town, always a Lakers town? An in-depth comparison of the branding and communications strategies of the LA Clippers and the LA Lakers. (Masters Thesis). University of Southern California. Retrieved from http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/282280/rec/4560

Chicago Manual of Style (16th Edition):

Kazmi, Zeshan. “Once a Lakers town, always a Lakers town? An in-depth comparison of the branding and communications strategies of the LA Clippers and the LA Lakers.” 2013. Masters Thesis, University of Southern California. Accessed May 29, 2020. http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/282280/rec/4560.

MLA Handbook (7th Edition):

Kazmi, Zeshan. “Once a Lakers town, always a Lakers town? An in-depth comparison of the branding and communications strategies of the LA Clippers and the LA Lakers.” 2013. Web. 29 May 2020.

Vancouver:

Kazmi Z. Once a Lakers town, always a Lakers town? An in-depth comparison of the branding and communications strategies of the LA Clippers and the LA Lakers. [Internet] [Masters thesis]. University of Southern California; 2013. [cited 2020 May 29]. Available from: http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/282280/rec/4560.

Council of Science Editors:

Kazmi Z. Once a Lakers town, always a Lakers town? An in-depth comparison of the branding and communications strategies of the LA Clippers and the LA Lakers. [Masters Thesis]. University of Southern California; 2013. Available from: http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/282280/rec/4560


University of Southern California

20. Dobrev, Stanislav (Staffo). Public relations vs. advertising for the big screen: the ever-growing role of strategic public relations in the effective marketing of theatrical motion picture releases.

Degree: MA, Strategic Public Relations, 2015, University of Southern California

 This paper examines the ever-growing role of public relations (PR) initiatives as they relate to marketing the theatrical release of a motion picture without relying… (more)

Subjects/Keywords: strategic; public relations; advertising; marketing; film; movie; motion picture; release

Record DetailsSimilar RecordsGoogle PlusoneFacebookTwitterCiteULikeMendeleyreddit

APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Dobrev, S. (. (2015). Public relations vs. advertising for the big screen: the ever-growing role of strategic public relations in the effective marketing of theatrical motion picture releases. (Masters Thesis). University of Southern California. Retrieved from http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/554540/rec/5332

Chicago Manual of Style (16th Edition):

Dobrev, Stanislav (Staffo). “Public relations vs. advertising for the big screen: the ever-growing role of strategic public relations in the effective marketing of theatrical motion picture releases.” 2015. Masters Thesis, University of Southern California. Accessed May 29, 2020. http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/554540/rec/5332.

MLA Handbook (7th Edition):

Dobrev, Stanislav (Staffo). “Public relations vs. advertising for the big screen: the ever-growing role of strategic public relations in the effective marketing of theatrical motion picture releases.” 2015. Web. 29 May 2020.

Vancouver:

Dobrev S(. Public relations vs. advertising for the big screen: the ever-growing role of strategic public relations in the effective marketing of theatrical motion picture releases. [Internet] [Masters thesis]. University of Southern California; 2015. [cited 2020 May 29]. Available from: http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/554540/rec/5332.

Council of Science Editors:

Dobrev S(. Public relations vs. advertising for the big screen: the ever-growing role of strategic public relations in the effective marketing of theatrical motion picture releases. [Masters Thesis]. University of Southern California; 2015. Available from: http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/554540/rec/5332


University of Southern California

21. Kjoss, Victor., III. Social networking in the modern zeitgeist: an examination of why we're obsessed and how social media will define our future.

Degree: MA, Strategic Public Relations, 2012, University of Southern California

 This paper examines the psychological and sociological reasons for why social networking has become so intimately ingrained in our day to day to lives. The… (more)

Subjects/Keywords: social networking; facebook; myspace; twitter; hipster; sociology; psychology; youtube; google; gmail; g+; google plus; blogs; blogging; social media; sms

Record DetailsSimilar RecordsGoogle PlusoneFacebookTwitterCiteULikeMendeleyreddit

APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Kjoss, Victor., I. (2012). Social networking in the modern zeitgeist: an examination of why we're obsessed and how social media will define our future. (Masters Thesis). University of Southern California. Retrieved from http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/38084/rec/5929

Chicago Manual of Style (16th Edition):

Kjoss, Victor., III. “Social networking in the modern zeitgeist: an examination of why we're obsessed and how social media will define our future.” 2012. Masters Thesis, University of Southern California. Accessed May 29, 2020. http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/38084/rec/5929.

MLA Handbook (7th Edition):

Kjoss, Victor., III. “Social networking in the modern zeitgeist: an examination of why we're obsessed and how social media will define our future.” 2012. Web. 29 May 2020.

Vancouver:

Kjoss, Victor. I. Social networking in the modern zeitgeist: an examination of why we're obsessed and how social media will define our future. [Internet] [Masters thesis]. University of Southern California; 2012. [cited 2020 May 29]. Available from: http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/38084/rec/5929.

Council of Science Editors:

Kjoss, Victor. I. Social networking in the modern zeitgeist: an examination of why we're obsessed and how social media will define our future. [Masters Thesis]. University of Southern California; 2012. Available from: http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/38084/rec/5929


University of Southern California

22. Alboini, Lauren. The American deception epidemic: why public relations practitioners should take notice.

Degree: MA, Strategic Public Relations, 2014, University of Southern California

 Deception is a parasite that is permeating through American society. Consciously or not, and at some point or another, everybody has been a victim or… (more)

Subjects/Keywords: body language; deception; deception detection; deception epidemic; facial expression; nonverbal behavior; public relations; statement analysis; visual literacy

Record DetailsSimilar RecordsGoogle PlusoneFacebookTwitterCiteULikeMendeleyreddit

APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Alboini, L. (2014). The American deception epidemic: why public relations practitioners should take notice. (Masters Thesis). University of Southern California. Retrieved from http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/451631/rec/6434

Chicago Manual of Style (16th Edition):

Alboini, Lauren. “The American deception epidemic: why public relations practitioners should take notice.” 2014. Masters Thesis, University of Southern California. Accessed May 29, 2020. http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/451631/rec/6434.

MLA Handbook (7th Edition):

Alboini, Lauren. “The American deception epidemic: why public relations practitioners should take notice.” 2014. Web. 29 May 2020.

Vancouver:

Alboini L. The American deception epidemic: why public relations practitioners should take notice. [Internet] [Masters thesis]. University of Southern California; 2014. [cited 2020 May 29]. Available from: http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/451631/rec/6434.

Council of Science Editors:

Alboini L. The American deception epidemic: why public relations practitioners should take notice. [Masters Thesis]. University of Southern California; 2014. Available from: http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/451631/rec/6434


University of Southern California

23. Goodman, Krista Lee. Roller derby, from spectacle to sport: moving past perceptions.

Degree: MA, Strategic Public Relations, 2014, University of Southern California

 There is a great disparity between how the sport of roller derby is perceived by those outside of it versus how it is perceived by… (more)

Subjects/Keywords: roller derby; skating; women'; s sports; athletics; rollerskating; roller skating; sport'; s league; sports communication; sports marketing; derby

Record DetailsSimilar RecordsGoogle PlusoneFacebookTwitterCiteULikeMendeleyreddit

APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Goodman, K. L. (2014). Roller derby, from spectacle to sport: moving past perceptions. (Masters Thesis). University of Southern California. Retrieved from http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/442938/rec/5656

Chicago Manual of Style (16th Edition):

Goodman, Krista Lee. “Roller derby, from spectacle to sport: moving past perceptions.” 2014. Masters Thesis, University of Southern California. Accessed May 29, 2020. http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/442938/rec/5656.

MLA Handbook (7th Edition):

Goodman, Krista Lee. “Roller derby, from spectacle to sport: moving past perceptions.” 2014. Web. 29 May 2020.

Vancouver:

Goodman KL. Roller derby, from spectacle to sport: moving past perceptions. [Internet] [Masters thesis]. University of Southern California; 2014. [cited 2020 May 29]. Available from: http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/442938/rec/5656.

Council of Science Editors:

Goodman KL. Roller derby, from spectacle to sport: moving past perceptions. [Masters Thesis]. University of Southern California; 2014. Available from: http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/442938/rec/5656


University of Southern California

24. Liu, Yijie. A study of the cultural environment of social media.

Degree: MA, Strategic Public Relations, 2014, University of Southern California

 Over the past several years, social media has emerged to redefine the way people communicate. A new communications environment was formed with new language, communication… (more)

Subjects/Keywords: public relations; social media management; Twitter; branding; Twitter marketing

Record DetailsSimilar RecordsGoogle PlusoneFacebookTwitterCiteULikeMendeleyreddit

APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Liu, Y. (2014). A study of the cultural environment of social media. (Masters Thesis). University of Southern California. Retrieved from http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/412371/rec/405

Chicago Manual of Style (16th Edition):

Liu, Yijie. “A study of the cultural environment of social media.” 2014. Masters Thesis, University of Southern California. Accessed May 29, 2020. http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/412371/rec/405.

MLA Handbook (7th Edition):

Liu, Yijie. “A study of the cultural environment of social media.” 2014. Web. 29 May 2020.

Vancouver:

Liu Y. A study of the cultural environment of social media. [Internet] [Masters thesis]. University of Southern California; 2014. [cited 2020 May 29]. Available from: http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/412371/rec/405.

Council of Science Editors:

Liu Y. A study of the cultural environment of social media. [Masters Thesis]. University of Southern California; 2014. Available from: http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/412371/rec/405


University of Southern California

25. Sochowski, Brittney N. Public engagement, media relations and the future of the PR industry.

Degree: MA, Strategic Public Relations, 2011, University of Southern California

 Public relations has experienced monumental shifts over the past ten years resulting in a new era of communication and new expectations among consumers. With the… (more)

Subjects/Keywords: public engagement; media relations; future of the PR industry

Record DetailsSimilar RecordsGoogle PlusoneFacebookTwitterCiteULikeMendeleyreddit

APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Sochowski, B. N. (2011). Public engagement, media relations and the future of the PR industry. (Masters Thesis). University of Southern California. Retrieved from http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll127/id/457077/rec/5328

Chicago Manual of Style (16th Edition):

Sochowski, Brittney N. “Public engagement, media relations and the future of the PR industry.” 2011. Masters Thesis, University of Southern California. Accessed May 29, 2020. http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll127/id/457077/rec/5328.

MLA Handbook (7th Edition):

Sochowski, Brittney N. “Public engagement, media relations and the future of the PR industry.” 2011. Web. 29 May 2020.

Vancouver:

Sochowski BN. Public engagement, media relations and the future of the PR industry. [Internet] [Masters thesis]. University of Southern California; 2011. [cited 2020 May 29]. Available from: http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll127/id/457077/rec/5328.

Council of Science Editors:

Sochowski BN. Public engagement, media relations and the future of the PR industry. [Masters Thesis]. University of Southern California; 2011. Available from: http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll127/id/457077/rec/5328


University of Southern California

26. Westmore, Nicole Althea. The new age of advocacy: generating millennial engagement and activism for the fight against lung cancer in the social media era.

Degree: MA, Strategic Public Relations, 2011, University of Southern California

 The advent of the digital era has led to rise of the power and influence of the Millennial Generation. As early adopters of the social… (more)

Subjects/Keywords: disease advocacy; lung cancer; millennials; non-profit organizations; public relations; social media

Record DetailsSimilar RecordsGoogle PlusoneFacebookTwitterCiteULikeMendeleyreddit

APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Westmore, N. A. (2011). The new age of advocacy: generating millennial engagement and activism for the fight against lung cancer in the social media era. (Masters Thesis). University of Southern California. Retrieved from http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll127/id/659270/rec/7027

Chicago Manual of Style (16th Edition):

Westmore, Nicole Althea. “The new age of advocacy: generating millennial engagement and activism for the fight against lung cancer in the social media era.” 2011. Masters Thesis, University of Southern California. Accessed May 29, 2020. http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll127/id/659270/rec/7027.

MLA Handbook (7th Edition):

Westmore, Nicole Althea. “The new age of advocacy: generating millennial engagement and activism for the fight against lung cancer in the social media era.” 2011. Web. 29 May 2020.

Vancouver:

Westmore NA. The new age of advocacy: generating millennial engagement and activism for the fight against lung cancer in the social media era. [Internet] [Masters thesis]. University of Southern California; 2011. [cited 2020 May 29]. Available from: http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll127/id/659270/rec/7027.

Council of Science Editors:

Westmore NA. The new age of advocacy: generating millennial engagement and activism for the fight against lung cancer in the social media era. [Masters Thesis]. University of Southern California; 2011. Available from: http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll127/id/659270/rec/7027


University of Southern California

27. Lim, Chan S. Intercultural internal communication: Engaging with multinational employees.

Degree: MA, Public Relations, 2011, University of Southern California

 Internal communication has evolved over the years from simple one-way communication to multi-directional communication; sources have gone online and it is now easy for employees… (more)

Subjects/Keywords: intercultural communication; Internal communication; public relations

Record DetailsSimilar RecordsGoogle PlusoneFacebookTwitterCiteULikeMendeleyreddit

APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Lim, C. S. (2011). Intercultural internal communication: Engaging with multinational employees. (Masters Thesis). University of Southern California. Retrieved from http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll127/id/469196/rec/3579

Chicago Manual of Style (16th Edition):

Lim, Chan S. “Intercultural internal communication: Engaging with multinational employees.” 2011. Masters Thesis, University of Southern California. Accessed May 29, 2020. http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll127/id/469196/rec/3579.

MLA Handbook (7th Edition):

Lim, Chan S. “Intercultural internal communication: Engaging with multinational employees.” 2011. Web. 29 May 2020.

Vancouver:

Lim CS. Intercultural internal communication: Engaging with multinational employees. [Internet] [Masters thesis]. University of Southern California; 2011. [cited 2020 May 29]. Available from: http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll127/id/469196/rec/3579.

Council of Science Editors:

Lim CS. Intercultural internal communication: Engaging with multinational employees. [Masters Thesis]. University of Southern California; 2011. Available from: http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll127/id/469196/rec/3579


University of Southern California

28. Staffaroni, Sara. Crisis communication & natural disasters: communication plan for Rome, Italy in the case of an earthquake.

Degree: MA, Strategic Public Relations, 2012, University of Southern California

 This paper explores the present natural disasters crisis communications findings and best practices, and applies them to develop the ideal crisis communication plan for Italy… (more)

Subjects/Keywords: crisis communication; natural disasters; earthquake; Italy; Rome; Communication Plan for Rome; Italy

Record DetailsSimilar RecordsGoogle PlusoneFacebookTwitterCiteULikeMendeleyreddit

APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Staffaroni, S. (2012). Crisis communication & natural disasters: communication plan for Rome, Italy in the case of an earthquake. (Masters Thesis). University of Southern California. Retrieved from http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/10441/rec/1704

Chicago Manual of Style (16th Edition):

Staffaroni, Sara. “Crisis communication & natural disasters: communication plan for Rome, Italy in the case of an earthquake.” 2012. Masters Thesis, University of Southern California. Accessed May 29, 2020. http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/10441/rec/1704.

MLA Handbook (7th Edition):

Staffaroni, Sara. “Crisis communication & natural disasters: communication plan for Rome, Italy in the case of an earthquake.” 2012. Web. 29 May 2020.

Vancouver:

Staffaroni S. Crisis communication & natural disasters: communication plan for Rome, Italy in the case of an earthquake. [Internet] [Masters thesis]. University of Southern California; 2012. [cited 2020 May 29]. Available from: http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/10441/rec/1704.

Council of Science Editors:

Staffaroni S. Crisis communication & natural disasters: communication plan for Rome, Italy in the case of an earthquake. [Masters Thesis]. University of Southern California; 2012. Available from: http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/10441/rec/1704


University of Southern California

29. Manger, Laurie. Effective Messaging in the LASIK Industry.

Degree: MA, Strategic Public Relations, 2011, University of Southern California

 This thesis focuses on how messaging effectively in the LASIK industry has changed over time and continues to evolve today. This paper begins by tracing… (more)

Subjects/Keywords: LASIK; messaging; communications

Record DetailsSimilar RecordsGoogle PlusoneFacebookTwitterCiteULikeMendeleyreddit

APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Manger, L. (2011). Effective Messaging in the LASIK Industry. (Masters Thesis). University of Southern California. Retrieved from http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll127/id/613390/rec/2194

Chicago Manual of Style (16th Edition):

Manger, Laurie. “Effective Messaging in the LASIK Industry.” 2011. Masters Thesis, University of Southern California. Accessed May 29, 2020. http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll127/id/613390/rec/2194.

MLA Handbook (7th Edition):

Manger, Laurie. “Effective Messaging in the LASIK Industry.” 2011. Web. 29 May 2020.

Vancouver:

Manger L. Effective Messaging in the LASIK Industry. [Internet] [Masters thesis]. University of Southern California; 2011. [cited 2020 May 29]. Available from: http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll127/id/613390/rec/2194.

Council of Science Editors:

Manger L. Effective Messaging in the LASIK Industry. [Masters Thesis]. University of Southern California; 2011. Available from: http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll127/id/613390/rec/2194


University of Southern California

30. Bulnes, Diana Marie. Social innovation: Crowdsourcing and the new face of corporate social responsibility.

Degree: MA, Strategic Public Relations, 2011, University of Southern California

 The recent popularity of corporations integrating social media to their promotional strategy has created a world in which consumers want direct engagement with brands and… (more)

Subjects/Keywords: crowdsourcing; public engagement; CSR; social innovation

Record DetailsSimilar RecordsGoogle PlusoneFacebookTwitterCiteULikeMendeleyreddit

APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Bulnes, D. M. (2011). Social innovation: Crowdsourcing and the new face of corporate social responsibility. (Masters Thesis). University of Southern California. Retrieved from http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll127/id/459256/rec/5918

Chicago Manual of Style (16th Edition):

Bulnes, Diana Marie. “Social innovation: Crowdsourcing and the new face of corporate social responsibility.” 2011. Masters Thesis, University of Southern California. Accessed May 29, 2020. http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll127/id/459256/rec/5918.

MLA Handbook (7th Edition):

Bulnes, Diana Marie. “Social innovation: Crowdsourcing and the new face of corporate social responsibility.” 2011. Web. 29 May 2020.

Vancouver:

Bulnes DM. Social innovation: Crowdsourcing and the new face of corporate social responsibility. [Internet] [Masters thesis]. University of Southern California; 2011. [cited 2020 May 29]. Available from: http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll127/id/459256/rec/5918.

Council of Science Editors:

Bulnes DM. Social innovation: Crowdsourcing and the new face of corporate social responsibility. [Masters Thesis]. University of Southern California; 2011. Available from: http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll127/id/459256/rec/5918

[1] [2] [3] [4] [5]

.