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You searched for +publisher:"University of Southern California" +contributor:("Dutta, Shantanu"). Showing records 1 – 7 of 7 total matches.

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University of Southern California

1. Diestre, Luis. Empirical essays on alliances and innovation in the biopharmaceutical industry.

Degree: PhD, Business Administration, 2009, University of Southern California

 In this dissertation I discuss two empirical studies that examine how different types of firms in the biopharmaceutical industry approach different types of challenges posed… (more)

Subjects/Keywords: biotechnology; corporate governance; entrepreneurship; innovation and technology; strategic alliances; strategic management

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APA (6th Edition):

Diestre, L. (2009). Empirical essays on alliances and innovation in the biopharmaceutical industry. (Doctoral Dissertation). University of Southern California. Retrieved from http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll127/id/182514/rec/2317

Chicago Manual of Style (16th Edition):

Diestre, Luis. “Empirical essays on alliances and innovation in the biopharmaceutical industry.” 2009. Doctoral Dissertation, University of Southern California. Accessed November 12, 2019. http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll127/id/182514/rec/2317.

MLA Handbook (7th Edition):

Diestre, Luis. “Empirical essays on alliances and innovation in the biopharmaceutical industry.” 2009. Web. 12 Nov 2019.

Vancouver:

Diestre L. Empirical essays on alliances and innovation in the biopharmaceutical industry. [Internet] [Doctoral dissertation]. University of Southern California; 2009. [cited 2019 Nov 12]. Available from: http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll127/id/182514/rec/2317.

Council of Science Editors:

Diestre L. Empirical essays on alliances and innovation in the biopharmaceutical industry. [Doctoral Dissertation]. University of Southern California; 2009. Available from: http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll127/id/182514/rec/2317


University of Southern California

2. Kim, Tae-kyun. Essays in retail management.

Degree: PhD, Business Administration, 2012, University of Southern California

 I study issues related to retail management in packaged goods and durable goods markets. In the packaged goods context, I investigate how brand- and category-level… (more)

Subjects/Keywords: retailing; automobile industry; structural model

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APA (6th Edition):

Kim, T. (2012). Essays in retail management. (Doctoral Dissertation). University of Southern California. Retrieved from http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll127/id/368909/rec/2433

Chicago Manual of Style (16th Edition):

Kim, Tae-kyun. “Essays in retail management.” 2012. Doctoral Dissertation, University of Southern California. Accessed November 12, 2019. http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll127/id/368909/rec/2433.

MLA Handbook (7th Edition):

Kim, Tae-kyun. “Essays in retail management.” 2012. Web. 12 Nov 2019.

Vancouver:

Kim T. Essays in retail management. [Internet] [Doctoral dissertation]. University of Southern California; 2012. [cited 2019 Nov 12]. Available from: http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll127/id/368909/rec/2433.

Council of Science Editors:

Kim T. Essays in retail management. [Doctoral Dissertation]. University of Southern California; 2012. Available from: http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll127/id/368909/rec/2433


University of Southern California

3. Tirunillai, Seshadri N. Essays on user-generated content and firm performance.

Degree: PhD, Business Administration, 2011, University of Southern California

 User-Generated Content (UGC) in online platforms provides a valuable source of consumer feedback on market performance of firms. This dissertation examines how User- Generated Content… (more)

Subjects/Keywords: user-generated content; stock returns

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APA (6th Edition):

Tirunillai, S. N. (2011). Essays on user-generated content and firm performance. (Doctoral Dissertation). University of Southern California. Retrieved from http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll127/id/633057/rec/2491

Chicago Manual of Style (16th Edition):

Tirunillai, Seshadri N. “Essays on user-generated content and firm performance.” 2011. Doctoral Dissertation, University of Southern California. Accessed November 12, 2019. http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll127/id/633057/rec/2491.

MLA Handbook (7th Edition):

Tirunillai, Seshadri N. “Essays on user-generated content and firm performance.” 2011. Web. 12 Nov 2019.

Vancouver:

Tirunillai SN. Essays on user-generated content and firm performance. [Internet] [Doctoral dissertation]. University of Southern California; 2011. [cited 2019 Nov 12]. Available from: http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll127/id/633057/rec/2491.

Council of Science Editors:

Tirunillai SN. Essays on user-generated content and firm performance. [Doctoral Dissertation]. University of Southern California; 2011. Available from: http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll127/id/633057/rec/2491


University of Southern California

4. Liu, Lin. Essays on consumer product evaluation and online shopping intermediaries.

Degree: PhD, Business Administration, 2014, University of Southern California

 My dissertation aims to advance our understanding of consumer product evaluation and its managerial implications in e‐commerce. The conventional search models normally focus on one… (more)

Subjects/Keywords: consumer search; Internet; game theory; competition

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APA (6th Edition):

Liu, L. (2014). Essays on consumer product evaluation and online shopping intermediaries. (Doctoral Dissertation). University of Southern California. Retrieved from http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/369048/rec/2447

Chicago Manual of Style (16th Edition):

Liu, Lin. “Essays on consumer product evaluation and online shopping intermediaries.” 2014. Doctoral Dissertation, University of Southern California. Accessed November 12, 2019. http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/369048/rec/2447.

MLA Handbook (7th Edition):

Liu, Lin. “Essays on consumer product evaluation and online shopping intermediaries.” 2014. Web. 12 Nov 2019.

Vancouver:

Liu L. Essays on consumer product evaluation and online shopping intermediaries. [Internet] [Doctoral dissertation]. University of Southern California; 2014. [cited 2019 Nov 12]. Available from: http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/369048/rec/2447.

Council of Science Editors:

Liu L. Essays on consumer product evaluation and online shopping intermediaries. [Doctoral Dissertation]. University of Southern California; 2014. Available from: http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/369048/rec/2447


University of Southern California

5. Zhu, Yi. Essays on commercial media and advertising.

Degree: PhD, Business Administration, 2013, University of Southern California

 My dissertation aims to advance our understanding of marketing processes in light of the emerging new media and technology. ❧ My dissertation first provides guidance… (more)

Subjects/Keywords: advertising; commercial media; game theory

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APA (6th Edition):

Zhu, Y. (2013). Essays on commercial media and advertising. (Doctoral Dissertation). University of Southern California. Retrieved from http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/238277/rec/2443

Chicago Manual of Style (16th Edition):

Zhu, Yi. “Essays on commercial media and advertising.” 2013. Doctoral Dissertation, University of Southern California. Accessed November 12, 2019. http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/238277/rec/2443.

MLA Handbook (7th Edition):

Zhu, Yi. “Essays on commercial media and advertising.” 2013. Web. 12 Nov 2019.

Vancouver:

Zhu Y. Essays on commercial media and advertising. [Internet] [Doctoral dissertation]. University of Southern California; 2013. [cited 2019 Nov 12]. Available from: http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/238277/rec/2443.

Council of Science Editors:

Zhu Y. Essays on commercial media and advertising. [Doctoral Dissertation]. University of Southern California; 2013. Available from: http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/238277/rec/2443


University of Southern California

6. Liu, Tzy Jiun Alice. The study of the difference between the US and Taiwan markets in implementing Xenical public relations practices.

Degree: MA, Public Relations, 2007, University of Southern California

 The desire to be beautiful and the tendency to judge others by their appearances are elements of human nature. Maintaining a good figure, whether for… (more)

Subjects/Keywords: pharmaceutical public relations

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APA (6th Edition):

Liu, T. J. A. (2007). The study of the difference between the US and Taiwan markets in implementing Xenical public relations practices. (Masters Thesis). University of Southern California. Retrieved from http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll127/id/492496/rec/7326

Chicago Manual of Style (16th Edition):

Liu, Tzy Jiun Alice. “The study of the difference between the US and Taiwan markets in implementing Xenical public relations practices.” 2007. Masters Thesis, University of Southern California. Accessed November 12, 2019. http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll127/id/492496/rec/7326.

MLA Handbook (7th Edition):

Liu, Tzy Jiun Alice. “The study of the difference between the US and Taiwan markets in implementing Xenical public relations practices.” 2007. Web. 12 Nov 2019.

Vancouver:

Liu TJA. The study of the difference between the US and Taiwan markets in implementing Xenical public relations practices. [Internet] [Masters thesis]. University of Southern California; 2007. [cited 2019 Nov 12]. Available from: http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll127/id/492496/rec/7326.

Council of Science Editors:

Liu TJA. The study of the difference between the US and Taiwan markets in implementing Xenical public relations practices. [Masters Thesis]. University of Southern California; 2007. Available from: http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll127/id/492496/rec/7326


University of Southern California

7. Pai, Seema. Does it matter what people say about you: the impact of the content of buzz on firm performance.

Degree: PhD, Business Administration, 2008, University of Southern California

 Word-of-Mouth (WoM) has been recognized as one of the most influential sources of information transmission. Recent advances in information technology have profoundly changed the way… (more)

Subjects/Keywords: motion picture industry; buzz marketing; word of mouth; forecasting; time series analysis; corporate reputation; mass media; public relations

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Pai, S. (2008). Does it matter what people say about you: the impact of the content of buzz on firm performance. (Doctoral Dissertation). University of Southern California. Retrieved from http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll127/id/105483/rec/2088

Chicago Manual of Style (16th Edition):

Pai, Seema. “Does it matter what people say about you: the impact of the content of buzz on firm performance.” 2008. Doctoral Dissertation, University of Southern California. Accessed November 12, 2019. http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll127/id/105483/rec/2088.

MLA Handbook (7th Edition):

Pai, Seema. “Does it matter what people say about you: the impact of the content of buzz on firm performance.” 2008. Web. 12 Nov 2019.

Vancouver:

Pai S. Does it matter what people say about you: the impact of the content of buzz on firm performance. [Internet] [Doctoral dissertation]. University of Southern California; 2008. [cited 2019 Nov 12]. Available from: http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll127/id/105483/rec/2088.

Council of Science Editors:

Pai S. Does it matter what people say about you: the impact of the content of buzz on firm performance. [Doctoral Dissertation]. University of Southern California; 2008. Available from: http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll127/id/105483/rec/2088

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