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You searched for +publisher:"University of Southern California" +contributor:("Dukes, Anthony J."). Showing records 1 – 3 of 3 total matches.

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University of Southern California

1. Kim, Tae-kyun. Essays in retail management.

Degree: PhD, Business Administration, 2012, University of Southern California

I study issues related to retail management in packaged goods and durable goods markets. In the packaged goods context, I investigate how brand- and category-level assortments impact consumers' purchase incidence and SKU choice decisions. I also investigate retail competition in the U.S. automobile industry by developing structural models and estimation approaches to (a) infer the nature of competition between manufacturers in the presence of exclusive retailers and (b) to identify how intra- and inter-channel competition varies by brands and across different geographical markets. Advisors/Committee Members: Siddarth, Sivaramakrishnan (Committee Chair), Dutta, Shantanu (Committee Member), Dukes, Anthony J. (Committee Member), Hsiao, Cheng (Committee Member).

Subjects/Keywords: retailing; automobile industry; structural model

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Kim, T. (2012). Essays in retail management. (Doctoral Dissertation). University of Southern California. Retrieved from http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll127/id/368909/rec/2436

Chicago Manual of Style (16th Edition):

Kim, Tae-kyun. “Essays in retail management.” 2012. Doctoral Dissertation, University of Southern California. Accessed October 31, 2020. http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll127/id/368909/rec/2436.

MLA Handbook (7th Edition):

Kim, Tae-kyun. “Essays in retail management.” 2012. Web. 31 Oct 2020.

Vancouver:

Kim T. Essays in retail management. [Internet] [Doctoral dissertation]. University of Southern California; 2012. [cited 2020 Oct 31]. Available from: http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll127/id/368909/rec/2436.

Council of Science Editors:

Kim T. Essays in retail management. [Doctoral Dissertation]. University of Southern California; 2012. Available from: http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll127/id/368909/rec/2436


University of Southern California

2. Kwon, Ohjin. Essays on product trade-ins: Implications for consumer demand and retailer behavior.

Degree: PhD, Business Administration, 2012, University of Southern California

My dissertation research examines implications of product trade-ins for consumer demand and retailer pricing behavior. Although product trade-ins are very prevalent in many durable goods markets, such as golf clubs, home appliances, and automobiles, there has been relatively little academic research examining this phenomenon. I examine how information provided by consumers' previous purchases can be leveraged to predict their future choices and its implications for retailer pricing decisions.; In the first chapter, I propose a spatial autoregressive multinomial probit model in which the preferences and marketing mix responsiveness of different consumers depend upon their relative proximity to each other. Unlike previous applications of spatial models in marketing that have focused on the impact of geographical proximity between consumers, I develop a contiguity metric which accounts for the similarity between consumer's previous purchases. I demonstrate that information about a consumer's previous purchase can be harnessed to predict the choices of other consumers for other products as well as simply to improve choice predictions of the same consumer for the same product, known in the marketing literature as structural state dependence.; I estimate the proposed model using transaction data for new car purchases in the midsize sedan market. The proposed model outperforms the commonly used random coefficient probit model as well as other spatial models that are based solely on the geographic closeness between consumers or that only incorporate preference or response correlation individually, but not together. I show the spatial correlations in one market may be used to yield more accurate predictions of consumer demand in other markets. I also show that ignoring spatial correlation based on previous vehicle similarity is found to underestimate the elasticity differences between brand-loyal consumers and switchers.; Building on this idea, in the second chapter, I investigate how the information provided by the trade-in decisions of a consumer impacts the new car pricing decisions of a retailer. First, I develop a theoretical model of the phenomenon, and use it to derive the optimal new car prices with and without trade-in information. Second, I test the predictions of my theoretical model by estimating a hedonic regression model of new car prices obtained from transaction data in the midsize sedan market. Finally, I develop and estimate a structural choice model and conduct a series of counterfactual analysis to quantify the benefit of trade-in information to the dealer.; The unique equilibrium solution of my theoretical model suggests that retailers charge a premium on new car when consumers trade in their used cars and that the premiums are even higher if the traded in vehicle is more similar to the new one. My empirical analysis supports my theory by showing that consumers who traded-in a used vehicle paid a higher price for the same new car than those who did not. Further, those consumers who traded in used cars… Advisors/Committee Members: Siddarth, Sivaramakrishnan (Committee Chair), Dukes, Anthony J. (Committee Member), Luo, Lan (Committee Member), Hsiao, Cheng (Committee Member).

Subjects/Keywords: Product trade-ins

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Kwon, O. (2012). Essays on product trade-ins: Implications for consumer demand and retailer behavior. (Doctoral Dissertation). University of Southern California. Retrieved from http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll127/id/313509/rec/2475

Chicago Manual of Style (16th Edition):

Kwon, Ohjin. “Essays on product trade-ins: Implications for consumer demand and retailer behavior.” 2012. Doctoral Dissertation, University of Southern California. Accessed October 31, 2020. http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll127/id/313509/rec/2475.

MLA Handbook (7th Edition):

Kwon, Ohjin. “Essays on product trade-ins: Implications for consumer demand and retailer behavior.” 2012. Web. 31 Oct 2020.

Vancouver:

Kwon O. Essays on product trade-ins: Implications for consumer demand and retailer behavior. [Internet] [Doctoral dissertation]. University of Southern California; 2012. [cited 2020 Oct 31]. Available from: http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll127/id/313509/rec/2475.

Council of Science Editors:

Kwon O. Essays on product trade-ins: Implications for consumer demand and retailer behavior. [Doctoral Dissertation]. University of Southern California; 2012. Available from: http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll127/id/313509/rec/2475


University of Southern California

3. Chao, Yong. Essays on bundling and discounts.

Degree: PhD, Economics, 2010, University of Southern California

This dissertation studies a variety of bundling and discount strategies adopted by dominant firms, analyze their corresponding competitive effects in the upstream-and-downstream context, as well as in two-sided markets; and discuss their implications for regulation and antitrust law enforcement.; The first essay investigates strategic effects of three-part tariffs in a sequential-move game and offers an equilibrium theory of three-part tariffs in a competitive context. I show that, compared with linear pricing equilibrium and two-part tariff equilibrium, a three-part tariff always strictly increases the dominant firm's (the leader's) profit when competing against a rival (the follower) with substitute products, in the absence of usual price discrimination motive. The competitive effect of a three-part tariff in contrast to linear pricing depends on the degree of substitutability between products: Competition is intensified when two products are more differentiated, yet softened when two products are more substitutable. This is in stark contrast with the competitive scenario posed by a two-part tariff: A two-part tariff always enhances competition and gives the highest total surplus of these three pricing schemes. My findings offer a new perspective on three-part tariffs, a perspective which could help antitrust enforcement agencies distinguish the exclusionary three-part tariff from the pro-competitive one.; The second essay extends the traditional literature on bundling and the burgeoning literature on two-sided markets by presenting a theoretical monopoly model of mixed bundling in the context of the portable video game console market – a prototypical two-sided market. Deviating from both traditional bundling literature and standard two-sided markets literature, we find that, under mixed bundling, both the standalone console price on the consumer side and the royalty rate on the game developer side are lower than their counterparts under independent pricing equilibrium. In our setting, mixed bundling acts as a price discrimination tool segmenting the market more efficiently as well as functions as a coordination device helping solve "the chicken or the egg" problem in two-sided markets. We further test the model predictions with new data from the portable video game console market, and find empirical support for all theoretical predictions. Advisors/Committee Members: Tan, Guofu (Committee Chair), Carrillo, Juan D. (Committee Member), Cheng, Harrison (Committee Member), Dukes, Anthony J. (Committee Member), Wilkie, Simon J. (Committee Member).

Subjects/Keywords: bundling; discounts; price discrimination; three-part tariff; oligopoly; two-sided markets; video game industry; antitrust

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Chao, Y. (2010). Essays on bundling and discounts. (Doctoral Dissertation). University of Southern California. Retrieved from http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll127/id/343518/rec/2442

Chicago Manual of Style (16th Edition):

Chao, Yong. “Essays on bundling and discounts.” 2010. Doctoral Dissertation, University of Southern California. Accessed October 31, 2020. http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll127/id/343518/rec/2442.

MLA Handbook (7th Edition):

Chao, Yong. “Essays on bundling and discounts.” 2010. Web. 31 Oct 2020.

Vancouver:

Chao Y. Essays on bundling and discounts. [Internet] [Doctoral dissertation]. University of Southern California; 2010. [cited 2020 Oct 31]. Available from: http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll127/id/343518/rec/2442.

Council of Science Editors:

Chao Y. Essays on bundling and discounts. [Doctoral Dissertation]. University of Southern California; 2010. Available from: http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll127/id/343518/rec/2442

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