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You searched for +publisher:"University of Southern California" +contributor:("Che, Hai"). One record found.

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University of Southern California

1. Xu, Linli. Quality investment and advertising: an empirical analysis of the auto industry.

Degree: PhD, Business Administration, 2012, University of Southern California

Quality is one of the most important factors that drive the market position of a product, which determines the success of the firm. Firms may be able to influence how consumers perceive their product quality through product design, advertising, promotion, pricing, and distribution channel. ❧ This dissertation first investigates how price advertising by different channel members would affect consumer quality perceptions. It suggests that manufacturer price advertising leads to lower perceived product quality than price advertising by dealers, and such effect has significant impact on total channel profits. This implies that manufacturers and their retailers might benefit from coordinating their price advertising messages and could consider to pulsing their brand advertising and price advertising simultaneously. ❧ The second chapter of this dissertation examines the effects of competition and product entry on firms’ investment in perceived product quality. It shows that competition has a greater impact on quality laggard’s investment, and that a new product entry might cause a more serious threat to quality laggards and could drive them out of business. It also demonstrates that the recently developed dynamic structural models could be used to predict competitive reactions in product quality and could improve the prediction accuracy comparing with a reduced-form descriptive model. Advisors/Committee Members: Siddarth, SivaramakrishnanWilbur, Kenneth C. (Committee Chair), Dukes, Anthony (Committee Member), Luo, Lan (Committee Member), Che, Hai (Committee Member), Tan, Guofu (Committee Member).

Subjects/Keywords: quality investment; advertising; automotive industry; dynamic structural models; empirical industrial organization; choice model

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Xu, L. (2012). Quality investment and advertising: an empirical analysis of the auto industry. (Doctoral Dissertation). University of Southern California. Retrieved from http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/15541/rec/5343

Chicago Manual of Style (16th Edition):

Xu, Linli. “Quality investment and advertising: an empirical analysis of the auto industry.” 2012. Doctoral Dissertation, University of Southern California. Accessed October 20, 2020. http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/15541/rec/5343.

MLA Handbook (7th Edition):

Xu, Linli. “Quality investment and advertising: an empirical analysis of the auto industry.” 2012. Web. 20 Oct 2020.

Vancouver:

Xu L. Quality investment and advertising: an empirical analysis of the auto industry. [Internet] [Doctoral dissertation]. University of Southern California; 2012. [cited 2020 Oct 20]. Available from: http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/15541/rec/5343.

Council of Science Editors:

Xu L. Quality investment and advertising: an empirical analysis of the auto industry. [Doctoral Dissertation]. University of Southern California; 2012. Available from: http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/15541/rec/5343

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