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You searched for +publisher:"University of South Africa" +contributor:("Mudzanani, Takalani Eric"). Showing records 1 – 3 of 3 total matches.

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University of South Africa

1. Anani-Bossman, Albert. Developing a framework for public relations practice : a study of the financial services sector in Ghana .

Degree: 2018, University of South Africa

The goal of the study was to develop a framework for public relations practice in the financial services sector. The study was based on four key objectives. In line with the first objective, chapters 2 and 3 reviewed how public relations was conceptualised and practiced by reviewing literature. Three worldviews, the North American, the European and African worldviews, were discussed by looking at their similarities and differences. The literature also reviewed the development of public relations from these three perspectives. Literature revealed that different models influence practices in different cultural settings and that effective PR practice cannot be premised on a single model. Objectives 2, 3 and 4 empirically analysed the conceptualisation and practice of public relations in terms of the purpose (models) and roles (activities). The study employed the one-on-one interview technique to gauge the views of communication managers in the financial services sector. The result of the study was discussed and analysed in chapter 5. Findings showed that PR was not strategic and mostly had a marketing orientation. Significantly, most of the communication managers had marketing backgrounds, which invariably affected their concept and practice of public relations. Another key finding was that public relations measurement and evaluation was based on outputs and outtakes more than outcomes. Moreover, methods used were mostly unscientific in nature. PR strategies were based on audience satisfaction surveys rather than perception and attitudinal research. Practitioners are not part of the dominant coalition. The findings showed that practitioners faced a number of challenges that compromised the effectiveness of their work, including management’s value and perception of their work, lack of in-depth knowledge about the profession itself, budgetary constraints and inability to sometimes influence decisions because of their position in the organisational structure. The findings of the study, together with findings in the literature, were used to develop a framework for effective PR practice in the sector. The framework differs in certain aspects from some of the recommendations made by literature for excellent public relations practice. The framework also incorporates recommendations aligning to the reality of public relations practice within the Ghanaian cultural and political environment. Advisors/Committee Members: Mudzanani, Takalani Eric (advisor).

Subjects/Keywords: Framework; Relationship management; Symmetrical communication; Public relations practice; Culture; Model; Strategic; Excellent communication; Worldview; Stakeholder; Relationship building

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Anani-Bossman, A. (2018). Developing a framework for public relations practice : a study of the financial services sector in Ghana . (Doctoral Dissertation). University of South Africa. Retrieved from http://hdl.handle.net/10500/25317

Chicago Manual of Style (16th Edition):

Anani-Bossman, Albert. “Developing a framework for public relations practice : a study of the financial services sector in Ghana .” 2018. Doctoral Dissertation, University of South Africa. Accessed November 27, 2020. http://hdl.handle.net/10500/25317.

MLA Handbook (7th Edition):

Anani-Bossman, Albert. “Developing a framework for public relations practice : a study of the financial services sector in Ghana .” 2018. Web. 27 Nov 2020.

Vancouver:

Anani-Bossman A. Developing a framework for public relations practice : a study of the financial services sector in Ghana . [Internet] [Doctoral dissertation]. University of South Africa; 2018. [cited 2020 Nov 27]. Available from: http://hdl.handle.net/10500/25317.

Council of Science Editors:

Anani-Bossman A. Developing a framework for public relations practice : a study of the financial services sector in Ghana . [Doctoral Dissertation]. University of South Africa; 2018. Available from: http://hdl.handle.net/10500/25317


University of South Africa

2. Bakre, Opeyemi Habeeb. An exploration of the use of marketing public relations at the Apartheid Museum in Johannesburg, South Africa .

Degree: 2018, University of South Africa

Cultural tourism is one of the growth areas of the tourism industry globally. Cultural tourism refers to visits motivated by cultural offerings. Cultural offerings include museums, castles, cultural landscapes and historical sites. The Apartheid Museum is a non-profit organisation, which relies on generosity of government, private organisations and sales of gate tickets. It thus relies on building and sustaining a long-term mutual relationship with its visitors to earn their loyalty and support. Marketing public relations is a concept, which has been explored in commercial contexts by numerous studies. However, there is still limited literature on the adoption and the use of marketing public relations in the context of a non-profit organisation such as a museum. The aim of this study was to explore the use of marketing public relations at the Apartheid Museum in Johannesburg, South Africa. In order to explore the use of marketing public relations at the museum, a survey involving 384 visitors and in-depth interviews with six marketing staff members were conducted. The data from the questionnaire were analysed using the SPSS software. The data collected from the in-depth interviews were analysed using thematic analysis. The study revealed that the museum does not deploy marketing public relations tools in an integrated manner. Its significance resides in that it provides marketing public relation guidelines to organisations like the Apartheid Museum for purposes of building long term and meaningful relations with their customer stakeholders.; Kulturele toerisme neem wêreldwyd snel toe. Kuturele toerisme verwys na “besoeke gemotiveer deur kulturele aanbiedings”. Dit sluit besoeke aan museums, kastele, kulturele landskappe en historiese terreine in. Die Apartheid-museum is ’n organisasie sonder winsbejag wat op die vrygewendheid van die regering en private instansies asook kaartjieverkope by die toegangshek staatmaak. Dit reken dus op die aanknoop en instandhouding van langtermynverhoudings met sy besoekers om hulle lojaliteit en ondersteuning te verseker. Openbare betrekkinge-bemarking is ’n konsep wat in kommersiële konteks deur verskeie studies ondersoek is. Daar is egter nog min literatuur oor die aanvaarding en gebruikmaking hiervan in die konteks van ’n organisasie sonder winsbejag soos ’n museum beskikbaar. Die doel van hierdie studie was om die gebruike van openbare betrekkinge-bemarking by die Apartheidsmuseum in Johannesburg, Suid-Afrika te ondersoek. Om hierdie doel te bereik is ’n vraelys deur 384 besoekers voltooi en indiepte onderhoude met ses skakelbeamptes op die personeel gevoer. Die data van die vraelys is met behulp van SPSS-sagteware deur die gebruik van tematiese analise geëvalueer. Hierdie studie het getoon dat die museum nie op ’n geïntegreerde manier die bemarkingsgeleenthede vir openbare betrekkinge benut nie. Die belangrikheid van hierdie studie is geleë in die feit dat dit riglyne aan organisasies soos die Apartheidsmuseum voorsien met die doel om langtermyn- en betekenisvolle verhoudings met… Advisors/Committee Members: Mudzanani, Takalani Eric (advisor).

Subjects/Keywords: Marketing public relations strategies; Museum offerings; Public relations; Marketing and corporate identity; Openbare betrekkinge-bemarking; Museum-aanbiedings; Openbare verhoudings; Bemarking en korporatiewe identiteit

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Bakre, O. H. (2018). An exploration of the use of marketing public relations at the Apartheid Museum in Johannesburg, South Africa . (Masters Thesis). University of South Africa. Retrieved from http://hdl.handle.net/10500/26026

Chicago Manual of Style (16th Edition):

Bakre, Opeyemi Habeeb. “An exploration of the use of marketing public relations at the Apartheid Museum in Johannesburg, South Africa .” 2018. Masters Thesis, University of South Africa. Accessed November 27, 2020. http://hdl.handle.net/10500/26026.

MLA Handbook (7th Edition):

Bakre, Opeyemi Habeeb. “An exploration of the use of marketing public relations at the Apartheid Museum in Johannesburg, South Africa .” 2018. Web. 27 Nov 2020.

Vancouver:

Bakre OH. An exploration of the use of marketing public relations at the Apartheid Museum in Johannesburg, South Africa . [Internet] [Masters thesis]. University of South Africa; 2018. [cited 2020 Nov 27]. Available from: http://hdl.handle.net/10500/26026.

Council of Science Editors:

Bakre OH. An exploration of the use of marketing public relations at the Apartheid Museum in Johannesburg, South Africa . [Masters Thesis]. University of South Africa; 2018. Available from: http://hdl.handle.net/10500/26026


University of South Africa

3. Mebuge, Chinelo Ogochukwu. Analysing the use of integrated marketing communication at the View Boutiqu Hotel in Johannesburg, South Africa .

Degree: 2018, University of South Africa

Since the early 2000s, the tourism industry in South Africa has experienced phenomenal change and, concomitantly, the hospitality industry has also seen significant growth. This growth has been driven by factors such as the increased demand for hospitality in both the leisure and the business markets. The hotel industry has immensely been benefited. The Tourism Business Index’s report released quarterly by the Tourism Business Council of South Africa, indicating that the revenue received from each available room in the hotel sector increased significantly from 2009. Tourism research has revealed that, globally, the hospitality industry is among the largest employers of labour. The hospitality industry, especially the hotel sector, works hand in hand with tourism. Tourists traveling to a destination require accommodation which is generally provided by hotels. If the tourist is to have a good experience, it is vital that the tourist organisation and the hotel communicate so as to exchange information. Integrated marketing communication (IMC) has been described as a concept that many organisations adopt in order both to coordinate the operation of the organisation effectively and to increase the bottom line. In IMC, also creates synergy within an organisation and paves the way for consistent messages to be sent out to the organisation’s target audience. The aim of this study was to analyse the use of IMC by the View Boutique Hotel in Johannesburg, South Africa. To analyse the IMC at the hotel, in-depth interviews were conducted with both marketing staff and guests. In the aspect of planned messages, the outcome of the study revealed that the hotel uses marketing communication tools on a limited scale and, that to ensure message consistency the manager handles all external communication activities. However, the study also showed that ensuring message consistency should be the responsibility of everyone employed in the hotel. With regard to the product messages, the study showed that guests were negatively disposed towards the food, beverages, entertainment and recreation offered by the hotel. However, the service messages of the study indicated that the hotel’s service quality was good and that the staff were responsive to the needs of the guests. In respect of unplanned messages, the study showed that the hotel was receiving limited coverage from the media and that word of mouth communication was an effective tool in the hotel’s communication toolbox. On the whole, thus, it may be said that the study underscores the centrality of IMC as an instrument for creating and nurturing the relations between the hotel and its quests. It is anticipated that the outcome of this study should provide hotels such as the View Boutique Hotel with guidance in regard to utilising IMC to its full potential to make sure that there is message consistency and also to optimise communication impact.; Sedert die vroeë 2000's het die toerismebedryf in Suid-Afrika 'n merkwaardige verandering ondergaan, en daarmee saam het die gasvryheidsbedryf… Advisors/Committee Members: Mudzanani, Takalani Eric (advisor).

Subjects/Keywords: Marketing; Marketing communication; Integrated marketing communication; Boutique hotel; Message consistency; Guests; Relationship marketing; Marketing mix; Tourism; Planned messages; Service messages; Product messages and unplanned messages; Bemarkingskommunikasie; Geïntegreerde boetiekhotel; Gaste; Konsekwente bemarkingskommunikasie; Kommunikasie; Verhoudingsbemarking; Bemarkingsmengsel; Beplande kommunikasie; Dienskommunikasie; Produkkommunikasie en onbeplande kommunikasie

Record DetailsSimilar RecordsGoogle PlusoneFacebookTwitterCiteULikeMendeleyreddit

APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Mebuge, C. O. (2018). Analysing the use of integrated marketing communication at the View Boutiqu Hotel in Johannesburg, South Africa . (Masters Thesis). University of South Africa. Retrieved from http://hdl.handle.net/10500/25388

Chicago Manual of Style (16th Edition):

Mebuge, Chinelo Ogochukwu. “Analysing the use of integrated marketing communication at the View Boutiqu Hotel in Johannesburg, South Africa .” 2018. Masters Thesis, University of South Africa. Accessed November 27, 2020. http://hdl.handle.net/10500/25388.

MLA Handbook (7th Edition):

Mebuge, Chinelo Ogochukwu. “Analysing the use of integrated marketing communication at the View Boutiqu Hotel in Johannesburg, South Africa .” 2018. Web. 27 Nov 2020.

Vancouver:

Mebuge CO. Analysing the use of integrated marketing communication at the View Boutiqu Hotel in Johannesburg, South Africa . [Internet] [Masters thesis]. University of South Africa; 2018. [cited 2020 Nov 27]. Available from: http://hdl.handle.net/10500/25388.

Council of Science Editors:

Mebuge CO. Analysing the use of integrated marketing communication at the View Boutiqu Hotel in Johannesburg, South Africa . [Masters Thesis]. University of South Africa; 2018. Available from: http://hdl.handle.net/10500/25388

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