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You searched for +publisher:"University of South Africa" +contributor:("Erdis, Cindy"). Showing records 1 – 2 of 2 total matches.

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University of South Africa

1. Hung, Yu-ting. Website quality factors influencing online shopping : a South African perspective.

Degree: 2016, University of South Africa

Since the development of the Internet, the amount of individuals and organisations making use of the World Wide Web (or Web) has grown significantly, and it is likely to continue increasing as the world continues to become intertwined. With the Internet, users are able to conduct various activities online, one being online shopping which has changed the retailing sector. Online shoppers are able to purchase goods and services over the Web in the comfort of their own homes without having to set foot into a physical store. Due to the fact that greater numbers of South African consumers are becoming accustomed to online shopping and the number of online retailers is growing, there is a need to determine which quality factors of websites influence these consumers when shopping online, which is the primary purpose of this study. A broad and in-depth literature review was provided on online shopping as well as the website quality factors influencing online shopping. An empirical study was conducted, where the data were collected from South Africans who met the requirements by means of an Internet-based self-administered questionnaire. The study followed a quantitative approach in order to satisfy the research objectives of the study. Based on the research results, it was found that all system, information and service quality factors influence respondents when shopping online and therefore need to be taken into consideration by online retailers when developing shopping sites. Advisors/Committee Members: Cant, M.C. (Michael Colin), 1957- (advisor), Erdis, Cindy (advisor).

Subjects/Keywords: Quality factors; Website; Online shopping; System quality; Information quality; Service quality; South Africa

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Hung, Y. (2016). Website quality factors influencing online shopping : a South African perspective. (Masters Thesis). University of South Africa. Retrieved from http://hdl.handle.net/10500/22252

Chicago Manual of Style (16th Edition):

Hung, Yu-ting. “Website quality factors influencing online shopping : a South African perspective.” 2016. Masters Thesis, University of South Africa. Accessed June 25, 2019. http://hdl.handle.net/10500/22252.

MLA Handbook (7th Edition):

Hung, Yu-ting. “Website quality factors influencing online shopping : a South African perspective.” 2016. Web. 25 Jun 2019.

Vancouver:

Hung Y. Website quality factors influencing online shopping : a South African perspective. [Internet] [Masters thesis]. University of South Africa; 2016. [cited 2019 Jun 25]. Available from: http://hdl.handle.net/10500/22252.

Council of Science Editors:

Hung Y. Website quality factors influencing online shopping : a South African perspective. [Masters Thesis]. University of South Africa; 2016. Available from: http://hdl.handle.net/10500/22252


University of South Africa

2. Sephapo, Catherine Mpolokeng. An exploratory study on the influence of brands' sponsorship on the South African national rugby team and the consumers' decision to purchase the sponsor brands in Tshwane.

Degree: 2016, University of South Africa

Organisations both locally and internationally spend large portions of their marketing budgets on sponsorship opportunities in order to achieve organisational and marketing objectives. The Springboks are in partnership with an assortment of sponsors, from main sponsors to associate sponsors to official suppliers, all with their own objectives to achieve through their affiliation with the Springboks. Although sponsorship is a rapidly growing marketing communication medium, there seems to be uncertainty about aspects related to its impact and effectiveness. The primary objective of the study was to explore the influence that the sponsorship of the Springboks has on the consumer’s decision to purchase the sponsor products within the Tshwane area. The study was an exploratory study and made use of qualitative data collection tools such as naïve sketches and focus group interviews to obtain primary data. The collected data was analysed by means of content analysis. Various variables that impact on the consumer’s final decision to purchase products can be identified and the literature states that limited knowledge exists regarding the influence of integrated marketing communication (IMC) tools on each stage of the consumer decision-making process. Psychological processes that make up consumer behaviour may be impacted by the effects of IMC and acting further to induce a specific decision from the consumer. This study provides knowledge regarding the influence of sponsorship on consumer behaviour. It was found that sponsorship can contribute to increased awareness of sponsors and that it contributes to positive attitudes maintained within the minds of the consumers. As a result of positive attitudes and increased awareness, participants mentioned that they may consider sponsor brands as alternatives in their decision-making process. The final decision to purchase sponsor brands, as indicated by participants, is not dependent on the sponsorship of the Springboks. Advisors/Committee Members: Cant, M. C. (Michael Colin), 1957- (advisor), Erdis, Cindy (advisor).

Subjects/Keywords: Sponsorship; Awareness; Attitudes; Consumer behaviour; Decision-making process; Sport marketing; Springboks; Purchase decision; Rugby; Tshwane

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Sephapo, C. M. (2016). An exploratory study on the influence of brands' sponsorship on the South African national rugby team and the consumers' decision to purchase the sponsor brands in Tshwane. (Masters Thesis). University of South Africa. Retrieved from http://hdl.handle.net/10500/21972

Chicago Manual of Style (16th Edition):

Sephapo, Catherine Mpolokeng. “An exploratory study on the influence of brands' sponsorship on the South African national rugby team and the consumers' decision to purchase the sponsor brands in Tshwane.” 2016. Masters Thesis, University of South Africa. Accessed June 25, 2019. http://hdl.handle.net/10500/21972.

MLA Handbook (7th Edition):

Sephapo, Catherine Mpolokeng. “An exploratory study on the influence of brands' sponsorship on the South African national rugby team and the consumers' decision to purchase the sponsor brands in Tshwane.” 2016. Web. 25 Jun 2019.

Vancouver:

Sephapo CM. An exploratory study on the influence of brands' sponsorship on the South African national rugby team and the consumers' decision to purchase the sponsor brands in Tshwane. [Internet] [Masters thesis]. University of South Africa; 2016. [cited 2019 Jun 25]. Available from: http://hdl.handle.net/10500/21972.

Council of Science Editors:

Sephapo CM. An exploratory study on the influence of brands' sponsorship on the South African national rugby team and the consumers' decision to purchase the sponsor brands in Tshwane. [Masters Thesis]. University of South Africa; 2016. Available from: http://hdl.handle.net/10500/21972

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