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You searched for +publisher:"University of Pretoria" +contributor:("Ms N Kleyn"). Showing records 1 – 30 of 70 total matches.

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University of Pretoria

1. Madevu, Hilton. Utilitarian and hedonic drivers of repurchase intent in consumer electronics : a study of mobile phones.

Degree: Gordon Institute of Business Science (GIBS), 2012, University of Pretoria

 This study sought to understand factors driving repurchase intentions for consumer electronics (CE) hardware and in particular mobile phones. The outcome of the study was… (more)

Subjects/Keywords: UCTD; Usability; Functionality; Cellphone; Mobile phone; Repurchase intent; Ease of use; Product features; Consumer electronics; Conspicuous consumption; Reliability; Product bundling

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APA (6th Edition):

Madevu, H. (2012). Utilitarian and hedonic drivers of repurchase intent in consumer electronics : a study of mobile phones. (Masters Thesis). University of Pretoria. Retrieved from http://hdl.handle.net/2263/24600

Chicago Manual of Style (16th Edition):

Madevu, Hilton. “Utilitarian and hedonic drivers of repurchase intent in consumer electronics : a study of mobile phones.” 2012. Masters Thesis, University of Pretoria. Accessed April 20, 2019. http://hdl.handle.net/2263/24600.

MLA Handbook (7th Edition):

Madevu, Hilton. “Utilitarian and hedonic drivers of repurchase intent in consumer electronics : a study of mobile phones.” 2012. Web. 20 Apr 2019.

Vancouver:

Madevu H. Utilitarian and hedonic drivers of repurchase intent in consumer electronics : a study of mobile phones. [Internet] [Masters thesis]. University of Pretoria; 2012. [cited 2019 Apr 20]. Available from: http://hdl.handle.net/2263/24600.

Council of Science Editors:

Madevu H. Utilitarian and hedonic drivers of repurchase intent in consumer electronics : a study of mobile phones. [Masters Thesis]. University of Pretoria; 2012. Available from: http://hdl.handle.net/2263/24600


University of Pretoria

2. Maletsky, Jade. Describing marketing practices using the social theory of practice.

Degree: Gordon Institute of Business Science (GIBS), 2011, University of Pretoria

 The world of Marketing is a multifaceted broad discipline and over recent years it has fundamentally changed. Marketing is consistently evolving and many authors are… (more)

Subjects/Keywords: UCTD; Social theoryof practice; Marketing practices

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APA (6th Edition):

Maletsky, J. (2011). Describing marketing practices using the social theory of practice. (Masters Thesis). University of Pretoria. Retrieved from http://hdl.handle.net/2263/24691

Chicago Manual of Style (16th Edition):

Maletsky, Jade. “Describing marketing practices using the social theory of practice.” 2011. Masters Thesis, University of Pretoria. Accessed April 20, 2019. http://hdl.handle.net/2263/24691.

MLA Handbook (7th Edition):

Maletsky, Jade. “Describing marketing practices using the social theory of practice.” 2011. Web. 20 Apr 2019.

Vancouver:

Maletsky J. Describing marketing practices using the social theory of practice. [Internet] [Masters thesis]. University of Pretoria; 2011. [cited 2019 Apr 20]. Available from: http://hdl.handle.net/2263/24691.

Council of Science Editors:

Maletsky J. Describing marketing practices using the social theory of practice. [Masters Thesis]. University of Pretoria; 2011. Available from: http://hdl.handle.net/2263/24691


University of Pretoria

3. Diseko, Dale Sampa. My memories of the brands in my life : understanding the nostalgic connections consumers form with brands.

Degree: Gordon Institute of Business Science (GIBS), 2012, University of Pretoria

 Capitalising on the power of nostalgic branding, requires understanding a consumer’s past experience with a brand. Nostalgia is a powerful influential factor that marketers should… (more)

Subjects/Keywords: UCTD; Product nostalgia; Consumer buying behaviour; Nostalgic connections

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APA (6th Edition):

Diseko, D. S. (2012). My memories of the brands in my life : understanding the nostalgic connections consumers form with brands. (Masters Thesis). University of Pretoria. Retrieved from http://hdl.handle.net/2263/24830

Chicago Manual of Style (16th Edition):

Diseko, Dale Sampa. “My memories of the brands in my life : understanding the nostalgic connections consumers form with brands.” 2012. Masters Thesis, University of Pretoria. Accessed April 20, 2019. http://hdl.handle.net/2263/24830.

MLA Handbook (7th Edition):

Diseko, Dale Sampa. “My memories of the brands in my life : understanding the nostalgic connections consumers form with brands.” 2012. Web. 20 Apr 2019.

Vancouver:

Diseko DS. My memories of the brands in my life : understanding the nostalgic connections consumers form with brands. [Internet] [Masters thesis]. University of Pretoria; 2012. [cited 2019 Apr 20]. Available from: http://hdl.handle.net/2263/24830.

Council of Science Editors:

Diseko DS. My memories of the brands in my life : understanding the nostalgic connections consumers form with brands. [Masters Thesis]. University of Pretoria; 2012. Available from: http://hdl.handle.net/2263/24830


University of Pretoria

4. Pieterse, Donovan. Old school : the relevance of nostalgia in advertising.

Degree: Gordon Institute of Business Science (GIBS), 2012, University of Pretoria

 As the use of nostalgia (an individual’s yearning for positive associations with the past) as an evoked emotional appeal in advertising increases in popularity in… (more)

Subjects/Keywords: UCTD; South africa; Advertising; Nostalgia; Emotional appeals

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APA (6th Edition):

Pieterse, D. (2012). Old school : the relevance of nostalgia in advertising. (Masters Thesis). University of Pretoria. Retrieved from http://hdl.handle.net/2263/25202

Chicago Manual of Style (16th Edition):

Pieterse, Donovan. “Old school : the relevance of nostalgia in advertising.” 2012. Masters Thesis, University of Pretoria. Accessed April 20, 2019. http://hdl.handle.net/2263/25202.

MLA Handbook (7th Edition):

Pieterse, Donovan. “Old school : the relevance of nostalgia in advertising.” 2012. Web. 20 Apr 2019.

Vancouver:

Pieterse D. Old school : the relevance of nostalgia in advertising. [Internet] [Masters thesis]. University of Pretoria; 2012. [cited 2019 Apr 20]. Available from: http://hdl.handle.net/2263/25202.

Council of Science Editors:

Pieterse D. Old school : the relevance of nostalgia in advertising. [Masters Thesis]. University of Pretoria; 2012. Available from: http://hdl.handle.net/2263/25202


University of Pretoria

5. Reddiar, Chantel Amanda. Building corporate reputation : a director’s perspective.

Degree: Gordon Institute of Business Science (GIBS), 2011, University of Pretoria

 Corporate reputation has evolved into a strategic and intangible corporate asset and accordingly directors, as custodians of corporate reputation, are tasked with building and managing… (more)

Subjects/Keywords: UCTD; Competitive advantage; Directors; Corporate reputation; Intangible asset

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APA (6th Edition):

Reddiar, C. (2011). Building corporate reputation : a director’s perspective. (Masters Thesis). University of Pretoria. Retrieved from http://hdl.handle.net/2263/25673

Chicago Manual of Style (16th Edition):

Reddiar, Chantel. “Building corporate reputation : a director’s perspective.” 2011. Masters Thesis, University of Pretoria. Accessed April 20, 2019. http://hdl.handle.net/2263/25673.

MLA Handbook (7th Edition):

Reddiar, Chantel. “Building corporate reputation : a director’s perspective.” 2011. Web. 20 Apr 2019.

Vancouver:

Reddiar C. Building corporate reputation : a director’s perspective. [Internet] [Masters thesis]. University of Pretoria; 2011. [cited 2019 Apr 20]. Available from: http://hdl.handle.net/2263/25673.

Council of Science Editors:

Reddiar C. Building corporate reputation : a director’s perspective. [Masters Thesis]. University of Pretoria; 2011. Available from: http://hdl.handle.net/2263/25673


University of Pretoria

6. Carter, Liam Leslie. Investigating the relationship between corporate brand personality and employee brand commitment.

Degree: Gordon Institute of Business Science (GIBS), 2012, University of Pretoria

 Corporate brands in today’s business landscape are complex and multifaceted, with employees playing a critical role in the building of those brands. As employee brand… (more)

Subjects/Keywords: UCTD; Corporate personality; Employee brand commitment; Brand engagement

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APA (6th Edition):

Carter, L. L. (2012). Investigating the relationship between corporate brand personality and employee brand commitment. (Masters Thesis). University of Pretoria. Retrieved from http://hdl.handle.net/2263/25805

Chicago Manual of Style (16th Edition):

Carter, Liam Leslie. “Investigating the relationship between corporate brand personality and employee brand commitment.” 2012. Masters Thesis, University of Pretoria. Accessed April 20, 2019. http://hdl.handle.net/2263/25805.

MLA Handbook (7th Edition):

Carter, Liam Leslie. “Investigating the relationship between corporate brand personality and employee brand commitment.” 2012. Web. 20 Apr 2019.

Vancouver:

Carter LL. Investigating the relationship between corporate brand personality and employee brand commitment. [Internet] [Masters thesis]. University of Pretoria; 2012. [cited 2019 Apr 20]. Available from: http://hdl.handle.net/2263/25805.

Council of Science Editors:

Carter LL. Investigating the relationship between corporate brand personality and employee brand commitment. [Masters Thesis]. University of Pretoria; 2012. Available from: http://hdl.handle.net/2263/25805


University of Pretoria

7. De Gouveia, Claudia Maureen Gois. The role of brands in the formation and manifestation of adolescent identity.

Degree: Gordon Institute of Business Science (GIBS), 2012, University of Pretoria

 The role that brands play in the lives of consumers has changed dramatically over time, from purely functional to instrumental, symbolic and hedonic in nature.… (more)

Subjects/Keywords: UCTD; Adolescents; Identity; Brands; Materialism; Status consumption; Conspicuous consumption

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APA (6th Edition):

De Gouveia, C. M. (2012). The role of brands in the formation and manifestation of adolescent identity. (Masters Thesis). University of Pretoria. Retrieved from http://hdl.handle.net/2263/25811

Chicago Manual of Style (16th Edition):

De Gouveia, Claudia Maureen. “The role of brands in the formation and manifestation of adolescent identity.” 2012. Masters Thesis, University of Pretoria. Accessed April 20, 2019. http://hdl.handle.net/2263/25811.

MLA Handbook (7th Edition):

De Gouveia, Claudia Maureen. “The role of brands in the formation and manifestation of adolescent identity.” 2012. Web. 20 Apr 2019.

Vancouver:

De Gouveia CM. The role of brands in the formation and manifestation of adolescent identity. [Internet] [Masters thesis]. University of Pretoria; 2012. [cited 2019 Apr 20]. Available from: http://hdl.handle.net/2263/25811.

Council of Science Editors:

De Gouveia CM. The role of brands in the formation and manifestation of adolescent identity. [Masters Thesis]. University of Pretoria; 2012. Available from: http://hdl.handle.net/2263/25811


University of Pretoria

8. Tshivhase, Ntsoaki Diana. Dimensions underlying corporate reputation : a B-2-B buyer's perspective.

Degree: Gordon Institute of Business Science (GIBS), 2012, University of Pretoria

 Corporate reputation has become a source of competitive advantage whose underlying dimensions serve to influence companies‟ strategic direction, in order to maintain sustainable competitiveness. The… (more)

Subjects/Keywords: UCTD; Business-to-business buyers; Dimensions of corporate reputation; Competitive advantage

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APA (6th Edition):

Tshivhase, N. (2012). Dimensions underlying corporate reputation : a B-2-B buyer's perspective. (Masters Thesis). University of Pretoria. Retrieved from http://hdl.handle.net/2263/27167

Chicago Manual of Style (16th Edition):

Tshivhase, Ntsoaki. “Dimensions underlying corporate reputation : a B-2-B buyer's perspective.” 2012. Masters Thesis, University of Pretoria. Accessed April 20, 2019. http://hdl.handle.net/2263/27167.

MLA Handbook (7th Edition):

Tshivhase, Ntsoaki. “Dimensions underlying corporate reputation : a B-2-B buyer's perspective.” 2012. Web. 20 Apr 2019.

Vancouver:

Tshivhase N. Dimensions underlying corporate reputation : a B-2-B buyer's perspective. [Internet] [Masters thesis]. University of Pretoria; 2012. [cited 2019 Apr 20]. Available from: http://hdl.handle.net/2263/27167.

Council of Science Editors:

Tshivhase N. Dimensions underlying corporate reputation : a B-2-B buyer's perspective. [Masters Thesis]. University of Pretoria; 2012. Available from: http://hdl.handle.net/2263/27167


University of Pretoria

9. Van Heerden, Marnitz. Optimising corporate social responsibility spend a conjoint experiment to determine consumer evaluations of corporate social responsibility strategies.

Degree: Gordon Institute of Business Science (GIBS), 2012, University of Pretoria

 The concept of Corporate Social Responsibility (CSR) is becoming more prominent due to a number of forces, including an increase in ethical consumerism and government… (more)

Subjects/Keywords: UCTD; Corporate; Social responsibility; Consumer evaluations; Strategies

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APA (6th Edition):

Van Heerden, M. (2012). Optimising corporate social responsibility spend a conjoint experiment to determine consumer evaluations of corporate social responsibility strategies. (Masters Thesis). University of Pretoria. Retrieved from http://hdl.handle.net/2263/27171

Chicago Manual of Style (16th Edition):

Van Heerden, Marnitz. “Optimising corporate social responsibility spend a conjoint experiment to determine consumer evaluations of corporate social responsibility strategies.” 2012. Masters Thesis, University of Pretoria. Accessed April 20, 2019. http://hdl.handle.net/2263/27171.

MLA Handbook (7th Edition):

Van Heerden, Marnitz. “Optimising corporate social responsibility spend a conjoint experiment to determine consumer evaluations of corporate social responsibility strategies.” 2012. Web. 20 Apr 2019.

Vancouver:

Van Heerden M. Optimising corporate social responsibility spend a conjoint experiment to determine consumer evaluations of corporate social responsibility strategies. [Internet] [Masters thesis]. University of Pretoria; 2012. [cited 2019 Apr 20]. Available from: http://hdl.handle.net/2263/27171.

Council of Science Editors:

Van Heerden M. Optimising corporate social responsibility spend a conjoint experiment to determine consumer evaluations of corporate social responsibility strategies. [Masters Thesis]. University of Pretoria; 2012. Available from: http://hdl.handle.net/2263/27171


University of Pretoria

10. Shirin, Artyom. Evaluating the effects of corporate reputation on employee engagement.

Degree: Gordon Institute of Business Science (GIBS), 2013, University of Pretoria

 This study explores the previously less researched impact of corporate reputation on employees, more specifically on employee engagement. Employee engagement and corporate reputation are concepts… (more)

Subjects/Keywords: UCTD; Psychological contract; Employee engagement; Structural equation model (sem); Corporate reputation

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APA (6th Edition):

Shirin, A. (2013). Evaluating the effects of corporate reputation on employee engagement. (Masters Thesis). University of Pretoria. Retrieved from http://hdl.handle.net/2263/23051

Chicago Manual of Style (16th Edition):

Shirin, Artyom. “Evaluating the effects of corporate reputation on employee engagement.” 2013. Masters Thesis, University of Pretoria. Accessed April 20, 2019. http://hdl.handle.net/2263/23051.

MLA Handbook (7th Edition):

Shirin, Artyom. “Evaluating the effects of corporate reputation on employee engagement.” 2013. Web. 20 Apr 2019.

Vancouver:

Shirin A. Evaluating the effects of corporate reputation on employee engagement. [Internet] [Masters thesis]. University of Pretoria; 2013. [cited 2019 Apr 20]. Available from: http://hdl.handle.net/2263/23051.

Council of Science Editors:

Shirin A. Evaluating the effects of corporate reputation on employee engagement. [Masters Thesis]. University of Pretoria; 2013. Available from: http://hdl.handle.net/2263/23051


University of Pretoria

11. Dimitrov, Silvana. Brand origin and product haracteristics effects on corporate versus product brand equity in B2B markets.

Degree: Gordon Institute of Business Science (GIBS), 2010, University of Pretoria

 Prior research on branding has emphasised the choices companies have between product and corporate branding and what drives these choices. B2B markets are expected to… (more)

Subjects/Keywords: UCTD; Brand name products; Management

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APA (6th Edition):

Dimitrov, S. (2010). Brand origin and product haracteristics effects on corporate versus product brand equity in B2B markets. (Masters Thesis). University of Pretoria. Retrieved from http://hdl.handle.net/2263/23124

Chicago Manual of Style (16th Edition):

Dimitrov, Silvana. “Brand origin and product haracteristics effects on corporate versus product brand equity in B2B markets.” 2010. Masters Thesis, University of Pretoria. Accessed April 20, 2019. http://hdl.handle.net/2263/23124.

MLA Handbook (7th Edition):

Dimitrov, Silvana. “Brand origin and product haracteristics effects on corporate versus product brand equity in B2B markets.” 2010. Web. 20 Apr 2019.

Vancouver:

Dimitrov S. Brand origin and product haracteristics effects on corporate versus product brand equity in B2B markets. [Internet] [Masters thesis]. University of Pretoria; 2010. [cited 2019 Apr 20]. Available from: http://hdl.handle.net/2263/23124.

Council of Science Editors:

Dimitrov S. Brand origin and product haracteristics effects on corporate versus product brand equity in B2B markets. [Masters Thesis]. University of Pretoria; 2010. Available from: http://hdl.handle.net/2263/23124


University of Pretoria

12. Tromp, Sallyanne Lindsey. Corporate reputation management : reconciling identity-image gaps.

Degree: Gordon Institute of Business Science (GIBS), 2013, University of Pretoria

 A good corporate reputation is extremely valuable, and confers substantial benefits to the organisation. In order to better manage their corporate reputation, companies need to… (more)

Subjects/Keywords: UCTD; Directors; Corporate image; Corporate reputation; Corporate identity

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APA (6th Edition):

Tromp, S. (2013). Corporate reputation management : reconciling identity-image gaps. (Masters Thesis). University of Pretoria. Retrieved from http://hdl.handle.net/2263/23270

Chicago Manual of Style (16th Edition):

Tromp, Sallyanne. “Corporate reputation management : reconciling identity-image gaps.” 2013. Masters Thesis, University of Pretoria. Accessed April 20, 2019. http://hdl.handle.net/2263/23270.

MLA Handbook (7th Edition):

Tromp, Sallyanne. “Corporate reputation management : reconciling identity-image gaps.” 2013. Web. 20 Apr 2019.

Vancouver:

Tromp S. Corporate reputation management : reconciling identity-image gaps. [Internet] [Masters thesis]. University of Pretoria; 2013. [cited 2019 Apr 20]. Available from: http://hdl.handle.net/2263/23270.

Council of Science Editors:

Tromp S. Corporate reputation management : reconciling identity-image gaps. [Masters Thesis]. University of Pretoria; 2013. Available from: http://hdl.handle.net/2263/23270


University of Pretoria

13. Ragoobeer, Prithesh. Moving towards a new service development (NSD) framework for sustainable financial service offerings for the second economy.

Degree: Gordon Institute of Business Science (GIBS), 2010, University of Pretoria

 In South Africa the second economy continues to be marginalised in certain areas. This marginalisation exacerbates disparities in wealth. These ills have to be reduced… (more)

Subjects/Keywords: UCTD; Management; New products

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APA (6th Edition):

Ragoobeer, P. (2010). Moving towards a new service development (NSD) framework for sustainable financial service offerings for the second economy. (Masters Thesis). University of Pretoria. Retrieved from http://hdl.handle.net/2263/23309

Chicago Manual of Style (16th Edition):

Ragoobeer, Prithesh. “Moving towards a new service development (NSD) framework for sustainable financial service offerings for the second economy.” 2010. Masters Thesis, University of Pretoria. Accessed April 20, 2019. http://hdl.handle.net/2263/23309.

MLA Handbook (7th Edition):

Ragoobeer, Prithesh. “Moving towards a new service development (NSD) framework for sustainable financial service offerings for the second economy.” 2010. Web. 20 Apr 2019.

Vancouver:

Ragoobeer P. Moving towards a new service development (NSD) framework for sustainable financial service offerings for the second economy. [Internet] [Masters thesis]. University of Pretoria; 2010. [cited 2019 Apr 20]. Available from: http://hdl.handle.net/2263/23309.

Council of Science Editors:

Ragoobeer P. Moving towards a new service development (NSD) framework for sustainable financial service offerings for the second economy. [Masters Thesis]. University of Pretoria; 2010. Available from: http://hdl.handle.net/2263/23309


University of Pretoria

14. Barclay, Vicky. Marketing in crisis : review of what skills brand manages in FMCG SA market deem essential and how the skills are effectively acquired.

Degree: Gordon Institute of Business Science (GIBS), 2010, University of Pretoria

 South African organisations appear to be showing the same trend towards the global crisis – lack of confidence in the marketing discipline. The lack of… (more)

Subjects/Keywords: UCTD; Marketing

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APA (6th Edition):

Barclay, V. (2010). Marketing in crisis : review of what skills brand manages in FMCG SA market deem essential and how the skills are effectively acquired. (Masters Thesis). University of Pretoria. Retrieved from http://hdl.handle.net/2263/23344

Chicago Manual of Style (16th Edition):

Barclay, Vicky. “Marketing in crisis : review of what skills brand manages in FMCG SA market deem essential and how the skills are effectively acquired.” 2010. Masters Thesis, University of Pretoria. Accessed April 20, 2019. http://hdl.handle.net/2263/23344.

MLA Handbook (7th Edition):

Barclay, Vicky. “Marketing in crisis : review of what skills brand manages in FMCG SA market deem essential and how the skills are effectively acquired.” 2010. Web. 20 Apr 2019.

Vancouver:

Barclay V. Marketing in crisis : review of what skills brand manages in FMCG SA market deem essential and how the skills are effectively acquired. [Internet] [Masters thesis]. University of Pretoria; 2010. [cited 2019 Apr 20]. Available from: http://hdl.handle.net/2263/23344.

Council of Science Editors:

Barclay V. Marketing in crisis : review of what skills brand manages in FMCG SA market deem essential and how the skills are effectively acquired. [Masters Thesis]. University of Pretoria; 2010. Available from: http://hdl.handle.net/2263/23344


University of Pretoria

15. Booth, Brenton David. The relationship between buyer orientations and the influence tactics used by salespersons in adaptive selling - a replication with extension study.

Degree: Gordon Institute of Business Science (GIBS), 2010, University of Pretoria

 Adaptive selling literature identifies effective salespersons as those who match their influence tactics to the characteristics of buyers. McFarland, Challagala and Shervani (2006) propose a… (more)

Subjects/Keywords: UCTD; Sales management

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APA (6th Edition):

Booth, B. D. (2010). The relationship between buyer orientations and the influence tactics used by salespersons in adaptive selling - a replication with extension study. (Masters Thesis). University of Pretoria. Retrieved from http://hdl.handle.net/2263/23348

Chicago Manual of Style (16th Edition):

Booth, Brenton David. “The relationship between buyer orientations and the influence tactics used by salespersons in adaptive selling - a replication with extension study.” 2010. Masters Thesis, University of Pretoria. Accessed April 20, 2019. http://hdl.handle.net/2263/23348.

MLA Handbook (7th Edition):

Booth, Brenton David. “The relationship between buyer orientations and the influence tactics used by salespersons in adaptive selling - a replication with extension study.” 2010. Web. 20 Apr 2019.

Vancouver:

Booth BD. The relationship between buyer orientations and the influence tactics used by salespersons in adaptive selling - a replication with extension study. [Internet] [Masters thesis]. University of Pretoria; 2010. [cited 2019 Apr 20]. Available from: http://hdl.handle.net/2263/23348.

Council of Science Editors:

Booth BD. The relationship between buyer orientations and the influence tactics used by salespersons in adaptive selling - a replication with extension study. [Masters Thesis]. University of Pretoria; 2010. Available from: http://hdl.handle.net/2263/23348


University of Pretoria

16. Carvolho, Ricardo Paulo. The role of branding SME start ups.

Degree: Gordon Institute of Business Science (GIBS), 2010, University of Pretoria

 Brands play an integral role in differentiating one company’s product or service from that of another. Brands are normally associated with big business however, brands… (more)

Subjects/Keywords: UCTD; Branding

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APA (6th Edition):

Carvolho, R. (2010). The role of branding SME start ups. (Masters Thesis). University of Pretoria. Retrieved from http://hdl.handle.net/2263/23351

Chicago Manual of Style (16th Edition):

Carvolho, Ricardo. “The role of branding SME start ups.” 2010. Masters Thesis, University of Pretoria. Accessed April 20, 2019. http://hdl.handle.net/2263/23351.

MLA Handbook (7th Edition):

Carvolho, Ricardo. “The role of branding SME start ups.” 2010. Web. 20 Apr 2019.

Vancouver:

Carvolho R. The role of branding SME start ups. [Internet] [Masters thesis]. University of Pretoria; 2010. [cited 2019 Apr 20]. Available from: http://hdl.handle.net/2263/23351.

Council of Science Editors:

Carvolho R. The role of branding SME start ups. [Masters Thesis]. University of Pretoria; 2010. Available from: http://hdl.handle.net/2263/23351


University of Pretoria

17. Easton, Carolyn. Coping mechanism of South African women balancing managerial and motherhood roles.

Degree: Gordon Institute of Business Science (GIBS), 2010, University of Pretoria

 This research study focuses on women in the South African workplace balancing managerial and motherhood roles. The purpose of the study is to explore both… (more)

Subjects/Keywords: UCTD; Business women

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APA (6th Edition):

Easton, C. (2010). Coping mechanism of South African women balancing managerial and motherhood roles. (Masters Thesis). University of Pretoria. Retrieved from http://hdl.handle.net/2263/23399

Chicago Manual of Style (16th Edition):

Easton, Carolyn. “Coping mechanism of South African women balancing managerial and motherhood roles.” 2010. Masters Thesis, University of Pretoria. Accessed April 20, 2019. http://hdl.handle.net/2263/23399.

MLA Handbook (7th Edition):

Easton, Carolyn. “Coping mechanism of South African women balancing managerial and motherhood roles.” 2010. Web. 20 Apr 2019.

Vancouver:

Easton C. Coping mechanism of South African women balancing managerial and motherhood roles. [Internet] [Masters thesis]. University of Pretoria; 2010. [cited 2019 Apr 20]. Available from: http://hdl.handle.net/2263/23399.

Council of Science Editors:

Easton C. Coping mechanism of South African women balancing managerial and motherhood roles. [Masters Thesis]. University of Pretoria; 2010. Available from: http://hdl.handle.net/2263/23399


University of Pretoria

18. Fourie, Mashinka Lisa. The impact of content regulation on advertising creativity with reference to the alcoholic beverage industry.

Degree: Gordon Institute of Business Science (GIBS), 2010, University of Pretoria

 The alcoholic beverages industry is experiencing increasing pressure from regulators supporting the restriction or banning of alcohol advertising. Simultaneously, an increasingly cluttered media environment and… (more)

Subjects/Keywords: UCTD; Advertising

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APA (6th Edition):

Fourie, M. (2010). The impact of content regulation on advertising creativity with reference to the alcoholic beverage industry. (Masters Thesis). University of Pretoria. Retrieved from http://hdl.handle.net/2263/23404

Chicago Manual of Style (16th Edition):

Fourie, Mashinka. “The impact of content regulation on advertising creativity with reference to the alcoholic beverage industry.” 2010. Masters Thesis, University of Pretoria. Accessed April 20, 2019. http://hdl.handle.net/2263/23404.

MLA Handbook (7th Edition):

Fourie, Mashinka. “The impact of content regulation on advertising creativity with reference to the alcoholic beverage industry.” 2010. Web. 20 Apr 2019.

Vancouver:

Fourie M. The impact of content regulation on advertising creativity with reference to the alcoholic beverage industry. [Internet] [Masters thesis]. University of Pretoria; 2010. [cited 2019 Apr 20]. Available from: http://hdl.handle.net/2263/23404.

Council of Science Editors:

Fourie M. The impact of content regulation on advertising creativity with reference to the alcoholic beverage industry. [Masters Thesis]. University of Pretoria; 2010. Available from: http://hdl.handle.net/2263/23404


University of Pretoria

19. Adendorff, Anthony. Entrepreneurial business opportunities that stem from the current trade imbalance between South Africa and Finland.

Degree: Gordon Institute of Business Science (GIBS), 2010, University of Pretoria

 This study suggests that there will be entrepreneurial business opportunities that will stem from the current trade imbalance between South Africa and Finland and that… (more)

Subjects/Keywords: UCTD; Entrepreneurship

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APA (6th Edition):

Adendorff, A. (2010). Entrepreneurial business opportunities that stem from the current trade imbalance between South Africa and Finland. (Masters Thesis). University of Pretoria. Retrieved from http://hdl.handle.net/2263/23445

Chicago Manual of Style (16th Edition):

Adendorff, Anthony. “Entrepreneurial business opportunities that stem from the current trade imbalance between South Africa and Finland.” 2010. Masters Thesis, University of Pretoria. Accessed April 20, 2019. http://hdl.handle.net/2263/23445.

MLA Handbook (7th Edition):

Adendorff, Anthony. “Entrepreneurial business opportunities that stem from the current trade imbalance between South Africa and Finland.” 2010. Web. 20 Apr 2019.

Vancouver:

Adendorff A. Entrepreneurial business opportunities that stem from the current trade imbalance between South Africa and Finland. [Internet] [Masters thesis]. University of Pretoria; 2010. [cited 2019 Apr 20]. Available from: http://hdl.handle.net/2263/23445.

Council of Science Editors:

Adendorff A. Entrepreneurial business opportunities that stem from the current trade imbalance between South Africa and Finland. [Masters Thesis]. University of Pretoria; 2010. Available from: http://hdl.handle.net/2263/23445


University of Pretoria

20. Van der Lith, Taryn. The role of custom publishing in building customer-based brand equity.

Degree: Gordon Institute of Business Science (GIBS), 2010, University of Pretoria

 Building customer-based brand equity is of crucial importance to marketers, especially with regards to efficiencies in marketing spend in an increasingly competitive global environment. Marketers… (more)

Subjects/Keywords: UCTD; Brand name products

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APA (6th Edition):

Van der Lith, T. (2010). The role of custom publishing in building customer-based brand equity. (Masters Thesis). University of Pretoria. Retrieved from http://hdl.handle.net/2263/23517

Chicago Manual of Style (16th Edition):

Van der Lith, Taryn. “The role of custom publishing in building customer-based brand equity.” 2010. Masters Thesis, University of Pretoria. Accessed April 20, 2019. http://hdl.handle.net/2263/23517.

MLA Handbook (7th Edition):

Van der Lith, Taryn. “The role of custom publishing in building customer-based brand equity.” 2010. Web. 20 Apr 2019.

Vancouver:

Van der Lith T. The role of custom publishing in building customer-based brand equity. [Internet] [Masters thesis]. University of Pretoria; 2010. [cited 2019 Apr 20]. Available from: http://hdl.handle.net/2263/23517.

Council of Science Editors:

Van der Lith T. The role of custom publishing in building customer-based brand equity. [Masters Thesis]. University of Pretoria; 2010. Available from: http://hdl.handle.net/2263/23517


University of Pretoria

21. Van Loggerenberg, Nicolene. An investigation into place attachment in Newtown.

Degree: Gordon Institute of Business Science (GIBS), 2010, University of Pretoria

 Town centres are increasingly being marketed and managed in a strategic manner. This is an attempt to increase footfall, awareness and participation in order to… (more)

Subjects/Keywords: UCTD; Environmental psychology

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APA (6th Edition):

Loggerenberg, Nicolene, V. (2010). An investigation into place attachment in Newtown. (Masters Thesis). University of Pretoria. Retrieved from http://hdl.handle.net/2263/23530

Chicago Manual of Style (16th Edition):

Loggerenberg, Nicolene, Van. “An investigation into place attachment in Newtown.” 2010. Masters Thesis, University of Pretoria. Accessed April 20, 2019. http://hdl.handle.net/2263/23530.

MLA Handbook (7th Edition):

Loggerenberg, Nicolene, Van. “An investigation into place attachment in Newtown.” 2010. Web. 20 Apr 2019.

Vancouver:

Loggerenberg, Nicolene V. An investigation into place attachment in Newtown. [Internet] [Masters thesis]. University of Pretoria; 2010. [cited 2019 Apr 20]. Available from: http://hdl.handle.net/2263/23530.

Council of Science Editors:

Loggerenberg, Nicolene V. An investigation into place attachment in Newtown. [Masters Thesis]. University of Pretoria; 2010. Available from: http://hdl.handle.net/2263/23530


University of Pretoria

22. Bekker, Danielle. Enhansing the brand building process for consumer commodity products through marketing and technical collaboration.

Degree: Gordon Institute of Business Science (GIBS), 2010, University of Pretoria

 Global consumer spending trends indicate a growth in the popularity of premium products. Organisations with traditional consumer commodity products are faced with the challenge of… (more)

Subjects/Keywords: UCTD; Brand name products

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APA (6th Edition):

Bekker, D. (2010). Enhansing the brand building process for consumer commodity products through marketing and technical collaboration. (Masters Thesis). University of Pretoria. Retrieved from http://hdl.handle.net/2263/23613

Chicago Manual of Style (16th Edition):

Bekker, Danielle. “Enhansing the brand building process for consumer commodity products through marketing and technical collaboration.” 2010. Masters Thesis, University of Pretoria. Accessed April 20, 2019. http://hdl.handle.net/2263/23613.

MLA Handbook (7th Edition):

Bekker, Danielle. “Enhansing the brand building process for consumer commodity products through marketing and technical collaboration.” 2010. Web. 20 Apr 2019.

Vancouver:

Bekker D. Enhansing the brand building process for consumer commodity products through marketing and technical collaboration. [Internet] [Masters thesis]. University of Pretoria; 2010. [cited 2019 Apr 20]. Available from: http://hdl.handle.net/2263/23613.

Council of Science Editors:

Bekker D. Enhansing the brand building process for consumer commodity products through marketing and technical collaboration. [Masters Thesis]. University of Pretoria; 2010. Available from: http://hdl.handle.net/2263/23613


University of Pretoria

23. Byers, Michael. The role of personality traits and motivation in determining brand ambassador performance in the alcoholic beverage industry.

Degree: Gordon Institute of Business Science (GIBS), 2010, University of Pretoria

 The research explored the role of personality traits and motivation in determining Brand Ambassador (BA) performance. Fragmentation in the media and consumers who are more… (more)

Subjects/Keywords: UCTD; Product management

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APA (6th Edition):

Byers, M. (2010). The role of personality traits and motivation in determining brand ambassador performance in the alcoholic beverage industry. (Masters Thesis). University of Pretoria. Retrieved from http://hdl.handle.net/2263/23617

Chicago Manual of Style (16th Edition):

Byers, Michael. “The role of personality traits and motivation in determining brand ambassador performance in the alcoholic beverage industry.” 2010. Masters Thesis, University of Pretoria. Accessed April 20, 2019. http://hdl.handle.net/2263/23617.

MLA Handbook (7th Edition):

Byers, Michael. “The role of personality traits and motivation in determining brand ambassador performance in the alcoholic beverage industry.” 2010. Web. 20 Apr 2019.

Vancouver:

Byers M. The role of personality traits and motivation in determining brand ambassador performance in the alcoholic beverage industry. [Internet] [Masters thesis]. University of Pretoria; 2010. [cited 2019 Apr 20]. Available from: http://hdl.handle.net/2263/23617.

Council of Science Editors:

Byers M. The role of personality traits and motivation in determining brand ambassador performance in the alcoholic beverage industry. [Masters Thesis]. University of Pretoria; 2010. Available from: http://hdl.handle.net/2263/23617


University of Pretoria

24. Clark, Desray. The separation spiral : modelling voluntary turnover of women executives.

Degree: Gordon Institute of Business Science (GIBS), 2010, University of Pretoria

 The aim of this study is to gain a thorough understanding of the reasons for the high voluntary turnover amongst women executives in South African… (more)

Subjects/Keywords: UCTD; Vocational guidance

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APA (6th Edition):

Clark, D. (2010). The separation spiral : modelling voluntary turnover of women executives. (Masters Thesis). University of Pretoria. Retrieved from http://hdl.handle.net/2263/23620

Chicago Manual of Style (16th Edition):

Clark, Desray. “The separation spiral : modelling voluntary turnover of women executives.” 2010. Masters Thesis, University of Pretoria. Accessed April 20, 2019. http://hdl.handle.net/2263/23620.

MLA Handbook (7th Edition):

Clark, Desray. “The separation spiral : modelling voluntary turnover of women executives.” 2010. Web. 20 Apr 2019.

Vancouver:

Clark D. The separation spiral : modelling voluntary turnover of women executives. [Internet] [Masters thesis]. University of Pretoria; 2010. [cited 2019 Apr 20]. Available from: http://hdl.handle.net/2263/23620.

Council of Science Editors:

Clark D. The separation spiral : modelling voluntary turnover of women executives. [Masters Thesis]. University of Pretoria; 2010. Available from: http://hdl.handle.net/2263/23620


University of Pretoria

25. Gibson, Natasha. Implementation of market orientation : the success of De Beers' "supplier of choice" initiative.

Degree: Gordon Institute of Business Science (GIBS), 2010, University of Pretoria

 The aim of this study is to close the gap between the theory of market orientation and the practice of implementation by determining the critical… (more)

Subjects/Keywords: UCTD; Supply and demand

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APA (6th Edition):

Gibson, N. (2010). Implementation of market orientation : the success of De Beers' "supplier of choice" initiative. (Masters Thesis). University of Pretoria. Retrieved from http://hdl.handle.net/2263/23637

Chicago Manual of Style (16th Edition):

Gibson, Natasha. “Implementation of market orientation : the success of De Beers' "supplier of choice" initiative.” 2010. Masters Thesis, University of Pretoria. Accessed April 20, 2019. http://hdl.handle.net/2263/23637.

MLA Handbook (7th Edition):

Gibson, Natasha. “Implementation of market orientation : the success of De Beers' "supplier of choice" initiative.” 2010. Web. 20 Apr 2019.

Vancouver:

Gibson N. Implementation of market orientation : the success of De Beers' "supplier of choice" initiative. [Internet] [Masters thesis]. University of Pretoria; 2010. [cited 2019 Apr 20]. Available from: http://hdl.handle.net/2263/23637.

Council of Science Editors:

Gibson N. Implementation of market orientation : the success of De Beers' "supplier of choice" initiative. [Masters Thesis]. University of Pretoria; 2010. Available from: http://hdl.handle.net/2263/23637


University of Pretoria

26. Chun, Ken. The role of cultural values in evaluating brand extensions : individualism versus collectivism.

Degree: Gordon Institute of Business Science (GIBS), 2013, University of Pretoria

 When launching brand extension strategies globally, It is very important for today’s brand marketers to understand the differences in those countries with high cultural diversity… (more)

Subjects/Keywords: UCTD; Cultural value; Brand extension; Individualism; Product category; Collectivism

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APA (6th Edition):

Chun, K. (2013). The role of cultural values in evaluating brand extensions : individualism versus collectivism. (Masters Thesis). University of Pretoria. Retrieved from http://hdl.handle.net/2263/29484

Chicago Manual of Style (16th Edition):

Chun, Ken. “The role of cultural values in evaluating brand extensions : individualism versus collectivism.” 2013. Masters Thesis, University of Pretoria. Accessed April 20, 2019. http://hdl.handle.net/2263/29484.

MLA Handbook (7th Edition):

Chun, Ken. “The role of cultural values in evaluating brand extensions : individualism versus collectivism.” 2013. Web. 20 Apr 2019.

Vancouver:

Chun K. The role of cultural values in evaluating brand extensions : individualism versus collectivism. [Internet] [Masters thesis]. University of Pretoria; 2013. [cited 2019 Apr 20]. Available from: http://hdl.handle.net/2263/29484.

Council of Science Editors:

Chun K. The role of cultural values in evaluating brand extensions : individualism versus collectivism. [Masters Thesis]. University of Pretoria; 2013. Available from: http://hdl.handle.net/2263/29484


University of Pretoria

27. Lester, Andrew James. Advertising agency diversity and multiculturalism in television commercials.

Degree: Gordon Institute of Business Science (GIBS), 2013, University of Pretoria

 Millions of people in South Africa watch television commercials on a daily basis. Advertising either shapes or reflects society. Either way, the relationship between diversity… (more)

Subjects/Keywords: UCTD; Race; Advertising; Age; Diversity; Gender

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APA (6th Edition):

Lester, A. J. (2013). Advertising agency diversity and multiculturalism in television commercials. (Masters Thesis). University of Pretoria. Retrieved from http://hdl.handle.net/2263/30617

Chicago Manual of Style (16th Edition):

Lester, Andrew James. “Advertising agency diversity and multiculturalism in television commercials.” 2013. Masters Thesis, University of Pretoria. Accessed April 20, 2019. http://hdl.handle.net/2263/30617.

MLA Handbook (7th Edition):

Lester, Andrew James. “Advertising agency diversity and multiculturalism in television commercials.” 2013. Web. 20 Apr 2019.

Vancouver:

Lester AJ. Advertising agency diversity and multiculturalism in television commercials. [Internet] [Masters thesis]. University of Pretoria; 2013. [cited 2019 Apr 20]. Available from: http://hdl.handle.net/2263/30617.

Council of Science Editors:

Lester AJ. Advertising agency diversity and multiculturalism in television commercials. [Masters Thesis]. University of Pretoria; 2013. Available from: http://hdl.handle.net/2263/30617


University of Pretoria

28. Rawat, Junaid Ahmed. The antecedent factors and business outcomes of customer delight in fashion retail.

Degree: Gordon Institute of Business Science (GIBS), 2010, University of Pretoria

 In the highly competitive and dynamic world of fashion retailing, developing and retaining loyal customers is a requirement for survival, let alone success. Marketing practitioners… (more)

Subjects/Keywords: UCTD; Consumer behaviour

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APA (6th Edition):

Rawat, J. A. (2010). The antecedent factors and business outcomes of customer delight in fashion retail. (Masters Thesis). University of Pretoria. Retrieved from http://hdl.handle.net/2263/23666

Chicago Manual of Style (16th Edition):

Rawat, Junaid Ahmed. “The antecedent factors and business outcomes of customer delight in fashion retail.” 2010. Masters Thesis, University of Pretoria. Accessed April 20, 2019. http://hdl.handle.net/2263/23666.

MLA Handbook (7th Edition):

Rawat, Junaid Ahmed. “The antecedent factors and business outcomes of customer delight in fashion retail.” 2010. Web. 20 Apr 2019.

Vancouver:

Rawat JA. The antecedent factors and business outcomes of customer delight in fashion retail. [Internet] [Masters thesis]. University of Pretoria; 2010. [cited 2019 Apr 20]. Available from: http://hdl.handle.net/2263/23666.

Council of Science Editors:

Rawat JA. The antecedent factors and business outcomes of customer delight in fashion retail. [Masters Thesis]. University of Pretoria; 2010. Available from: http://hdl.handle.net/2263/23666


University of Pretoria

29. Liston, Ross. How is green seen? Exploring the impact of visual elements in ‘green’ advertising.

Degree: Gordon Institute of Business Science (GIBS), 2010, University of Pretoria

 The influence of visual elements in green print advertising to potentially affect changes in human consumptive practices has been explored in this dissertation. This was… (more)

Subjects/Keywords: UCTD; Green advertising

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APA (6th Edition):

Liston, R. (2010). How is green seen? Exploring the impact of visual elements in ‘green’ advertising. (Masters Thesis). University of Pretoria. Retrieved from http://hdl.handle.net/2263/24360

Chicago Manual of Style (16th Edition):

Liston, Ross. “How is green seen? Exploring the impact of visual elements in ‘green’ advertising.” 2010. Masters Thesis, University of Pretoria. Accessed April 20, 2019. http://hdl.handle.net/2263/24360.

MLA Handbook (7th Edition):

Liston, Ross. “How is green seen? Exploring the impact of visual elements in ‘green’ advertising.” 2010. Web. 20 Apr 2019.

Vancouver:

Liston R. How is green seen? Exploring the impact of visual elements in ‘green’ advertising. [Internet] [Masters thesis]. University of Pretoria; 2010. [cited 2019 Apr 20]. Available from: http://hdl.handle.net/2263/24360.

Council of Science Editors:

Liston R. How is green seen? Exploring the impact of visual elements in ‘green’ advertising. [Masters Thesis]. University of Pretoria; 2010. Available from: http://hdl.handle.net/2263/24360


University of Pretoria

30. Mokoto, Mogomotsi Kele. Challenges faced by South African companies when serving low-income markets : a market orientation perspective.

Degree: Gordon Institute of Business Science (GIBS), 2010, University of Pretoria

 The purpose of this research was to enrich our understanding of why large organisations have not performed in low-income markets relative to middle- to high-income… (more)

Subjects/Keywords: UCTD; Economic conditions; Qualitative research

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APA (6th Edition):

Mokoto, M. (2010). Challenges faced by South African companies when serving low-income markets : a market orientation perspective. (Masters Thesis). University of Pretoria. Retrieved from http://hdl.handle.net/2263/24397

Chicago Manual of Style (16th Edition):

Mokoto, Mogomotsi. “Challenges faced by South African companies when serving low-income markets : a market orientation perspective.” 2010. Masters Thesis, University of Pretoria. Accessed April 20, 2019. http://hdl.handle.net/2263/24397.

MLA Handbook (7th Edition):

Mokoto, Mogomotsi. “Challenges faced by South African companies when serving low-income markets : a market orientation perspective.” 2010. Web. 20 Apr 2019.

Vancouver:

Mokoto M. Challenges faced by South African companies when serving low-income markets : a market orientation perspective. [Internet] [Masters thesis]. University of Pretoria; 2010. [cited 2019 Apr 20]. Available from: http://hdl.handle.net/2263/24397.

Council of Science Editors:

Mokoto M. Challenges faced by South African companies when serving low-income markets : a market orientation perspective. [Masters Thesis]. University of Pretoria; 2010. Available from: http://hdl.handle.net/2263/24397

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