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You searched for +publisher:"University of Pretoria" +contributor:("Mr M Goldman"). Showing records 1 – 30 of 63 total matches.

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University of Pretoria

1. Sonn, Simon. Investigating the relationship between salutogenesis and organisation engagement in a manufacturing corporation.

Degree: Gordon Institute of Business Science (GIBS), 2010, University of Pretoria

 This research aimed at the impact that salutogenesis (Antonovsky 1979) has on an individual’s level of engagement (Kahn 1990) in manufacturing corporations in an emerging… (more)

Subjects/Keywords: UCTD; Communication in organizations

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APA (6th Edition):

Sonn, S. (2010). Investigating the relationship between salutogenesis and organisation engagement in a manufacturing corporation. (Masters Thesis). University of Pretoria. Retrieved from http://hdl.handle.net/2263/24587

Chicago Manual of Style (16th Edition):

Sonn, Simon. “Investigating the relationship between salutogenesis and organisation engagement in a manufacturing corporation.” 2010. Masters Thesis, University of Pretoria. Accessed May 28, 2020. http://hdl.handle.net/2263/24587.

MLA Handbook (7th Edition):

Sonn, Simon. “Investigating the relationship between salutogenesis and organisation engagement in a manufacturing corporation.” 2010. Web. 28 May 2020.

Vancouver:

Sonn S. Investigating the relationship between salutogenesis and organisation engagement in a manufacturing corporation. [Internet] [Masters thesis]. University of Pretoria; 2010. [cited 2020 May 28]. Available from: http://hdl.handle.net/2263/24587.

Council of Science Editors:

Sonn S. Investigating the relationship between salutogenesis and organisation engagement in a manufacturing corporation. [Masters Thesis]. University of Pretoria; 2010. Available from: http://hdl.handle.net/2263/24587


University of Pretoria

2. McIlroy, Mark. Creating a sustainable, competitive advantage within a ‘winning’ football academy model in South Africa.

Degree: Gordon Institute of Business Science (GIBS), 2011, University of Pretoria

 African football academies are a seriously neglected field of research but are a highly important step in the evolution of football (Scherrens, 2007). The study… (more)

Subjects/Keywords: UCTD; Academy; Sustainable competitive advantage; Football; Development

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APA (6th Edition):

McIlroy, M. (2011). Creating a sustainable, competitive advantage within a ‘winning’ football academy model in South Africa. (Masters Thesis). University of Pretoria. Retrieved from http://hdl.handle.net/2263/24700

Chicago Manual of Style (16th Edition):

McIlroy, Mark. “Creating a sustainable, competitive advantage within a ‘winning’ football academy model in South Africa.” 2011. Masters Thesis, University of Pretoria. Accessed May 28, 2020. http://hdl.handle.net/2263/24700.

MLA Handbook (7th Edition):

McIlroy, Mark. “Creating a sustainable, competitive advantage within a ‘winning’ football academy model in South Africa.” 2011. Web. 28 May 2020.

Vancouver:

McIlroy M. Creating a sustainable, competitive advantage within a ‘winning’ football academy model in South Africa. [Internet] [Masters thesis]. University of Pretoria; 2011. [cited 2020 May 28]. Available from: http://hdl.handle.net/2263/24700.

Council of Science Editors:

McIlroy M. Creating a sustainable, competitive advantage within a ‘winning’ football academy model in South Africa. [Masters Thesis]. University of Pretoria; 2011. Available from: http://hdl.handle.net/2263/24700


University of Pretoria

3. Moeng, Raleshaba. Fast fashion retail : a consumer perspective.

Degree: Gordon Institute of Business Science (GIBS), 2012, University of Pretoria

 The superior financial performance of retailers who utilise Fast Fashion strategies have focussed attention on these methods while simultaneously pressurising other retailers to follow suit.… (more)

Subjects/Keywords: UCTD; Fashion; Consumer

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APA (6th Edition):

Moeng, R. (2012). Fast fashion retail : a consumer perspective. (Masters Thesis). University of Pretoria. Retrieved from http://hdl.handle.net/2263/25058

Chicago Manual of Style (16th Edition):

Moeng, Raleshaba. “Fast fashion retail : a consumer perspective.” 2012. Masters Thesis, University of Pretoria. Accessed May 28, 2020. http://hdl.handle.net/2263/25058.

MLA Handbook (7th Edition):

Moeng, Raleshaba. “Fast fashion retail : a consumer perspective.” 2012. Web. 28 May 2020.

Vancouver:

Moeng R. Fast fashion retail : a consumer perspective. [Internet] [Masters thesis]. University of Pretoria; 2012. [cited 2020 May 28]. Available from: http://hdl.handle.net/2263/25058.

Council of Science Editors:

Moeng R. Fast fashion retail : a consumer perspective. [Masters Thesis]. University of Pretoria; 2012. Available from: http://hdl.handle.net/2263/25058


University of Pretoria

4. Purbrick, Giles. The effectiveness of sponsorship in relation to customer-based brand equity : an action sport event application.

Degree: Gordon Institute of Business Science (GIBS), 2011, University of Pretoria

 Background: Customer-based brand equity (CBBE) is the differential effect that brand knowledge has on consumers’ response to that brand’s marketing. This research seeks to apply… (more)

Subjects/Keywords: UCTD; Action sport sponsorship brand equity

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APA (6th Edition):

Purbrick, G. (2011). The effectiveness of sponsorship in relation to customer-based brand equity : an action sport event application. (Masters Thesis). University of Pretoria. Retrieved from http://hdl.handle.net/2263/25668

Chicago Manual of Style (16th Edition):

Purbrick, Giles. “The effectiveness of sponsorship in relation to customer-based brand equity : an action sport event application.” 2011. Masters Thesis, University of Pretoria. Accessed May 28, 2020. http://hdl.handle.net/2263/25668.

MLA Handbook (7th Edition):

Purbrick, Giles. “The effectiveness of sponsorship in relation to customer-based brand equity : an action sport event application.” 2011. Web. 28 May 2020.

Vancouver:

Purbrick G. The effectiveness of sponsorship in relation to customer-based brand equity : an action sport event application. [Internet] [Masters thesis]. University of Pretoria; 2011. [cited 2020 May 28]. Available from: http://hdl.handle.net/2263/25668.

Council of Science Editors:

Purbrick G. The effectiveness of sponsorship in relation to customer-based brand equity : an action sport event application. [Masters Thesis]. University of Pretoria; 2011. Available from: http://hdl.handle.net/2263/25668


University of Pretoria

5. Ramathe, Jacob. The antecedents of customer experience in retail banking.

Degree: Gordon Institute of Business Science (GIBS), 2011, University of Pretoria

 Customer experience in retail banking has become a key source of differentiation. Increased competition in the financial services industry and the global financial crisis caused… (more)

Subjects/Keywords: UCTD; Retail banking; Bee; Black economic empowerment; Customer experience

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APA (6th Edition):

Ramathe, J. (2011). The antecedents of customer experience in retail banking. (Masters Thesis). University of Pretoria. Retrieved from http://hdl.handle.net/2263/25671

Chicago Manual of Style (16th Edition):

Ramathe, Jacob. “The antecedents of customer experience in retail banking.” 2011. Masters Thesis, University of Pretoria. Accessed May 28, 2020. http://hdl.handle.net/2263/25671.

MLA Handbook (7th Edition):

Ramathe, Jacob. “The antecedents of customer experience in retail banking.” 2011. Web. 28 May 2020.

Vancouver:

Ramathe J. The antecedents of customer experience in retail banking. [Internet] [Masters thesis]. University of Pretoria; 2011. [cited 2020 May 28]. Available from: http://hdl.handle.net/2263/25671.

Council of Science Editors:

Ramathe J. The antecedents of customer experience in retail banking. [Masters Thesis]. University of Pretoria; 2011. Available from: http://hdl.handle.net/2263/25671


University of Pretoria

6. Nazeer, Jameel. Co-opetition between the cricket franchises in South Africa.

Degree: Gordon Institute of Business Science (GIBS), 2012, University of Pretoria

 The study is related to the business of sport. The purpose of this study was to explore the business strategy of co-opetition within the cricket… (more)

Subjects/Keywords: UCTD; Franchise; Sport; Cricket; Competition

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APA (6th Edition):

Nazeer, J. (2012). Co-opetition between the cricket franchises in South Africa. (Masters Thesis). University of Pretoria. Retrieved from http://hdl.handle.net/2263/26822

Chicago Manual of Style (16th Edition):

Nazeer, Jameel. “Co-opetition between the cricket franchises in South Africa.” 2012. Masters Thesis, University of Pretoria. Accessed May 28, 2020. http://hdl.handle.net/2263/26822.

MLA Handbook (7th Edition):

Nazeer, Jameel. “Co-opetition between the cricket franchises in South Africa.” 2012. Web. 28 May 2020.

Vancouver:

Nazeer J. Co-opetition between the cricket franchises in South Africa. [Internet] [Masters thesis]. University of Pretoria; 2012. [cited 2020 May 28]. Available from: http://hdl.handle.net/2263/26822.

Council of Science Editors:

Nazeer J. Co-opetition between the cricket franchises in South Africa. [Masters Thesis]. University of Pretoria; 2012. Available from: http://hdl.handle.net/2263/26822


University of Pretoria

7. Thurston, Norden. The effect of sport sponsorship, sponsor awareness and corporate image on intention to purchase sponsor's products.

Degree: Gordon Institute of Business Science (GIBS), 2012, University of Pretoria

 Background: This research focused on sport sponsorship related to six sponsors from different industries that are affiliated with a South African football club, namely Kaizer… (more)

Subjects/Keywords: UCTD; Purchase intention; Sport sponsorship; Sponsor awareness; Corporate image

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APA (6th Edition):

Thurston, N. (2012). The effect of sport sponsorship, sponsor awareness and corporate image on intention to purchase sponsor's products. (Masters Thesis). University of Pretoria. Retrieved from http://hdl.handle.net/2263/27163

Chicago Manual of Style (16th Edition):

Thurston, Norden. “The effect of sport sponsorship, sponsor awareness and corporate image on intention to purchase sponsor's products.” 2012. Masters Thesis, University of Pretoria. Accessed May 28, 2020. http://hdl.handle.net/2263/27163.

MLA Handbook (7th Edition):

Thurston, Norden. “The effect of sport sponsorship, sponsor awareness and corporate image on intention to purchase sponsor's products.” 2012. Web. 28 May 2020.

Vancouver:

Thurston N. The effect of sport sponsorship, sponsor awareness and corporate image on intention to purchase sponsor's products. [Internet] [Masters thesis]. University of Pretoria; 2012. [cited 2020 May 28]. Available from: http://hdl.handle.net/2263/27163.

Council of Science Editors:

Thurston N. The effect of sport sponsorship, sponsor awareness and corporate image on intention to purchase sponsor's products. [Masters Thesis]. University of Pretoria; 2012. Available from: http://hdl.handle.net/2263/27163


University of Pretoria

8. Thuynsma, Wiehan Francois. Determining the individual attributes influencing professional male rugby athlete value in South Africa.

Degree: Gordon Institute of Business Science (GIBS), 2012, University of Pretoria

 South Africans are very much a sporting nation with the ability to host and compete on the world stage in classic fashion. Through sport and… (more)

Subjects/Keywords: UCTD; South africa; Rugby; Attributes

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APA (6th Edition):

Thuynsma, W. (2012). Determining the individual attributes influencing professional male rugby athlete value in South Africa. (Masters Thesis). University of Pretoria. Retrieved from http://hdl.handle.net/2263/27164

Chicago Manual of Style (16th Edition):

Thuynsma, Wiehan. “Determining the individual attributes influencing professional male rugby athlete value in South Africa.” 2012. Masters Thesis, University of Pretoria. Accessed May 28, 2020. http://hdl.handle.net/2263/27164.

MLA Handbook (7th Edition):

Thuynsma, Wiehan. “Determining the individual attributes influencing professional male rugby athlete value in South Africa.” 2012. Web. 28 May 2020.

Vancouver:

Thuynsma W. Determining the individual attributes influencing professional male rugby athlete value in South Africa. [Internet] [Masters thesis]. University of Pretoria; 2012. [cited 2020 May 28]. Available from: http://hdl.handle.net/2263/27164.

Council of Science Editors:

Thuynsma W. Determining the individual attributes influencing professional male rugby athlete value in South Africa. [Masters Thesis]. University of Pretoria; 2012. Available from: http://hdl.handle.net/2263/27164


University of Pretoria

9. Robins, Scott James. The relationship between team identity and sports media consumption.

Degree: Gordon Institute of Business Science (GIBS), 2013, University of Pretoria

 With the emergence of new media platforms one wonders about the impact new media is having on sports fans’ media consumption patterns. Are traditional media… (more)

Subjects/Keywords: UCTD; Sports media consumption; Psychological continuum model (pcm); Social media usage

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APA (6th Edition):

Robins, S. J. (2013). The relationship between team identity and sports media consumption. (Masters Thesis). University of Pretoria. Retrieved from http://hdl.handle.net/2263/22825

Chicago Manual of Style (16th Edition):

Robins, Scott James. “The relationship between team identity and sports media consumption.” 2013. Masters Thesis, University of Pretoria. Accessed May 28, 2020. http://hdl.handle.net/2263/22825.

MLA Handbook (7th Edition):

Robins, Scott James. “The relationship between team identity and sports media consumption.” 2013. Web. 28 May 2020.

Vancouver:

Robins SJ. The relationship between team identity and sports media consumption. [Internet] [Masters thesis]. University of Pretoria; 2013. [cited 2020 May 28]. Available from: http://hdl.handle.net/2263/22825.

Council of Science Editors:

Robins SJ. The relationship between team identity and sports media consumption. [Masters Thesis]. University of Pretoria; 2013. Available from: http://hdl.handle.net/2263/22825


University of Pretoria

10. Stow, Heath Jon. The effective integration of multiple communication techniques, including social media.

Degree: Gordon Institute of Business Science (GIBS), 2013, University of Pretoria

 The effective integration of multiple communication techniques is becoming increasingly complex, with the ongoing development of new media. The development of Web 2.0 and the… (more)

Subjects/Keywords: UCTD; Integrated marketing communications; Integration; Effectiveness; Decision making; Social media

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APA (6th Edition):

Stow, H. J. (2013). The effective integration of multiple communication techniques, including social media. (Masters Thesis). University of Pretoria. Retrieved from http://hdl.handle.net/2263/22837

Chicago Manual of Style (16th Edition):

Stow, Heath Jon. “The effective integration of multiple communication techniques, including social media.” 2013. Masters Thesis, University of Pretoria. Accessed May 28, 2020. http://hdl.handle.net/2263/22837.

MLA Handbook (7th Edition):

Stow, Heath Jon. “The effective integration of multiple communication techniques, including social media.” 2013. Web. 28 May 2020.

Vancouver:

Stow HJ. The effective integration of multiple communication techniques, including social media. [Internet] [Masters thesis]. University of Pretoria; 2013. [cited 2020 May 28]. Available from: http://hdl.handle.net/2263/22837.

Council of Science Editors:

Stow HJ. The effective integration of multiple communication techniques, including social media. [Masters Thesis]. University of Pretoria; 2013. Available from: http://hdl.handle.net/2263/22837


University of Pretoria

11. Campbell, William Robert. A critical evaluation of the congruence between brand image and brand identity within the green marketing space.

Degree: Gordon Institute of Business Science (GIBS), 2013, University of Pretoria

 Globally, the market for green products and services is worth billions of dollars and is growing year on year at an increasing rate. The following… (more)

Subjects/Keywords: UCTD; Brand image; Brand identity; Green marketing; Brand personality; Congruence

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APA (6th Edition):

Campbell, W. (2013). A critical evaluation of the congruence between brand image and brand identity within the green marketing space. (Masters Thesis). University of Pretoria. Retrieved from http://hdl.handle.net/2263/23262

Chicago Manual of Style (16th Edition):

Campbell, William. “A critical evaluation of the congruence between brand image and brand identity within the green marketing space.” 2013. Masters Thesis, University of Pretoria. Accessed May 28, 2020. http://hdl.handle.net/2263/23262.

MLA Handbook (7th Edition):

Campbell, William. “A critical evaluation of the congruence between brand image and brand identity within the green marketing space.” 2013. Web. 28 May 2020.

Vancouver:

Campbell W. A critical evaluation of the congruence between brand image and brand identity within the green marketing space. [Internet] [Masters thesis]. University of Pretoria; 2013. [cited 2020 May 28]. Available from: http://hdl.handle.net/2263/23262.

Council of Science Editors:

Campbell W. A critical evaluation of the congruence between brand image and brand identity within the green marketing space. [Masters Thesis]. University of Pretoria; 2013. Available from: http://hdl.handle.net/2263/23262


University of Pretoria

12. Smith, Kirsten. The use and adoption of first-order retail banking products by the urban and peri-urban employed low-income populace of South Africa.

Degree: Gordon Institute of Business Science (GIBS), 2010, University of Pretoria

 This study aimed to investigate the adoption and the use of first-order retail banking product by those individuals who are classified as being low-income earners… (more)

Subjects/Keywords: UCTD; Low income consumers

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APA (6th Edition):

Smith, K. (2010). The use and adoption of first-order retail banking products by the urban and peri-urban employed low-income populace of South Africa. (Masters Thesis). University of Pretoria. Retrieved from http://hdl.handle.net/2263/23287

Chicago Manual of Style (16th Edition):

Smith, Kirsten. “The use and adoption of first-order retail banking products by the urban and peri-urban employed low-income populace of South Africa.” 2010. Masters Thesis, University of Pretoria. Accessed May 28, 2020. http://hdl.handle.net/2263/23287.

MLA Handbook (7th Edition):

Smith, Kirsten. “The use and adoption of first-order retail banking products by the urban and peri-urban employed low-income populace of South Africa.” 2010. Web. 28 May 2020.

Vancouver:

Smith K. The use and adoption of first-order retail banking products by the urban and peri-urban employed low-income populace of South Africa. [Internet] [Masters thesis]. University of Pretoria; 2010. [cited 2020 May 28]. Available from: http://hdl.handle.net/2263/23287.

Council of Science Editors:

Smith K. The use and adoption of first-order retail banking products by the urban and peri-urban employed low-income populace of South Africa. [Masters Thesis]. University of Pretoria; 2010. Available from: http://hdl.handle.net/2263/23287


University of Pretoria

13. Allen, Robert Garth. Factors influencing the usage of social networking websites amongst young, professional South Africans.

Degree: Gordon Institute of Business Science (GIBS), 2010, University of Pretoria

 This study examines three factors identified as potentially influencing the usage of Social Networking Sites (SNS’s) amongst young, professional South Africans. The three factors identified… (more)

Subjects/Keywords: UCTD; Social networks

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APA (6th Edition):

Allen, R. G. (2010). Factors influencing the usage of social networking websites amongst young, professional South Africans. (Masters Thesis). University of Pretoria. Retrieved from http://hdl.handle.net/2263/23305

Chicago Manual of Style (16th Edition):

Allen, Robert Garth. “Factors influencing the usage of social networking websites amongst young, professional South Africans.” 2010. Masters Thesis, University of Pretoria. Accessed May 28, 2020. http://hdl.handle.net/2263/23305.

MLA Handbook (7th Edition):

Allen, Robert Garth. “Factors influencing the usage of social networking websites amongst young, professional South Africans.” 2010. Web. 28 May 2020.

Vancouver:

Allen RG. Factors influencing the usage of social networking websites amongst young, professional South Africans. [Internet] [Masters thesis]. University of Pretoria; 2010. [cited 2020 May 28]. Available from: http://hdl.handle.net/2263/23305.

Council of Science Editors:

Allen RG. Factors influencing the usage of social networking websites amongst young, professional South Africans. [Masters Thesis]. University of Pretoria; 2010. Available from: http://hdl.handle.net/2263/23305


University of Pretoria

14. Madikizela, Ntebaleng Caroline. Evaluation of the impact of brand equity on shareholder returns amongst South African companies.

Degree: Gordon Institute of Business Science (GIBS), 2010, University of Pretoria

 The research aimed at broadly exploring whether there is a relationship between brand equity and shareholder returns amongst South African companies. More specifically, the research… (more)

Subjects/Keywords: UCTD; Corporate profits

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APA (6th Edition):

Madikizela, N. (2010). Evaluation of the impact of brand equity on shareholder returns amongst South African companies. (Masters Thesis). University of Pretoria. Retrieved from http://hdl.handle.net/2263/23422

Chicago Manual of Style (16th Edition):

Madikizela, Ntebaleng. “Evaluation of the impact of brand equity on shareholder returns amongst South African companies.” 2010. Masters Thesis, University of Pretoria. Accessed May 28, 2020. http://hdl.handle.net/2263/23422.

MLA Handbook (7th Edition):

Madikizela, Ntebaleng. “Evaluation of the impact of brand equity on shareholder returns amongst South African companies.” 2010. Web. 28 May 2020.

Vancouver:

Madikizela N. Evaluation of the impact of brand equity on shareholder returns amongst South African companies. [Internet] [Masters thesis]. University of Pretoria; 2010. [cited 2020 May 28]. Available from: http://hdl.handle.net/2263/23422.

Council of Science Editors:

Madikizela N. Evaluation of the impact of brand equity on shareholder returns amongst South African companies. [Masters Thesis]. University of Pretoria; 2010. Available from: http://hdl.handle.net/2263/23422


University of Pretoria

15. Sebona, Hope Veronica. The role of brands in South African black middle class society.

Degree: Gordon Institute of Business Science (GIBS), 2010, University of Pretoria

 This paper presents a study conducted on the role of brands in Black middle class society in South Africa. The study was inspired by the… (more)

Subjects/Keywords: UCTD; Brand name andproducts

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APA (6th Edition):

Sebona, H. (2010). The role of brands in South African black middle class society. (Masters Thesis). University of Pretoria. Retrieved from http://hdl.handle.net/2263/23489

Chicago Manual of Style (16th Edition):

Sebona, Hope. “The role of brands in South African black middle class society.” 2010. Masters Thesis, University of Pretoria. Accessed May 28, 2020. http://hdl.handle.net/2263/23489.

MLA Handbook (7th Edition):

Sebona, Hope. “The role of brands in South African black middle class society.” 2010. Web. 28 May 2020.

Vancouver:

Sebona H. The role of brands in South African black middle class society. [Internet] [Masters thesis]. University of Pretoria; 2010. [cited 2020 May 28]. Available from: http://hdl.handle.net/2263/23489.

Council of Science Editors:

Sebona H. The role of brands in South African black middle class society. [Masters Thesis]. University of Pretoria; 2010. Available from: http://hdl.handle.net/2263/23489


University of Pretoria

16. Molefe, Montoeli Mosikoane. Consumer motivations in forecourt convenience retailing in South Afica.

Degree: Gordon Institute of Business Science (GIBS), 2010, University of Pretoria

 The proliferation of forecourt convenience shops in South Africa spawned an entirely new model within an existing fuel sales business model. Conversely South Africa’s regulated… (more)

Subjects/Keywords: UCTD; Retail trade

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APA (6th Edition):

Molefe, M. (2010). Consumer motivations in forecourt convenience retailing in South Afica. (Masters Thesis). University of Pretoria. Retrieved from http://hdl.handle.net/2263/23654

Chicago Manual of Style (16th Edition):

Molefe, Montoeli. “Consumer motivations in forecourt convenience retailing in South Afica.” 2010. Masters Thesis, University of Pretoria. Accessed May 28, 2020. http://hdl.handle.net/2263/23654.

MLA Handbook (7th Edition):

Molefe, Montoeli. “Consumer motivations in forecourt convenience retailing in South Afica.” 2010. Web. 28 May 2020.

Vancouver:

Molefe M. Consumer motivations in forecourt convenience retailing in South Afica. [Internet] [Masters thesis]. University of Pretoria; 2010. [cited 2020 May 28]. Available from: http://hdl.handle.net/2263/23654.

Council of Science Editors:

Molefe M. Consumer motivations in forecourt convenience retailing in South Afica. [Masters Thesis]. University of Pretoria; 2010. Available from: http://hdl.handle.net/2263/23654


University of Pretoria

17. Gcaba, Sazi Sibusiso Nhlanhla. Influence of young opinion leaders on older generation regarding mobile internet usage.

Degree: Gordon Institute of Business Science (GIBS), 2013, University of Pretoria

 Intergenerational influence is the transmission of information and beliefs from one family generation to the next. Intergenerational influence is at work whenever older generation seek… (more)

Subjects/Keywords: UCTD; Mobile internet; Generation; Opinion leaders; Consumer socialisation; Intergenerational influence

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APA (6th Edition):

Gcaba, S. S. (2013). Influence of young opinion leaders on older generation regarding mobile internet usage. (Masters Thesis). University of Pretoria. Retrieved from http://hdl.handle.net/2263/29634

Chicago Manual of Style (16th Edition):

Gcaba, Sazi Sibusiso. “Influence of young opinion leaders on older generation regarding mobile internet usage.” 2013. Masters Thesis, University of Pretoria. Accessed May 28, 2020. http://hdl.handle.net/2263/29634.

MLA Handbook (7th Edition):

Gcaba, Sazi Sibusiso. “Influence of young opinion leaders on older generation regarding mobile internet usage.” 2013. Web. 28 May 2020.

Vancouver:

Gcaba SS. Influence of young opinion leaders on older generation regarding mobile internet usage. [Internet] [Masters thesis]. University of Pretoria; 2013. [cited 2020 May 28]. Available from: http://hdl.handle.net/2263/29634.

Council of Science Editors:

Gcaba SS. Influence of young opinion leaders on older generation regarding mobile internet usage. [Masters Thesis]. University of Pretoria; 2013. Available from: http://hdl.handle.net/2263/29634


University of Pretoria

18. Ngwenya, Zanele Ziphelele. The value drivers of investing in sport-based corporate social responsibility initiatives.

Degree: Gordon Institute of Business Science (GIBS), 2011, University of Pretoria

 This exploratory research study has provided the theorisation of the key drivers of why South African companies invest in sport-based Corporate Social Responsibility (CSR) programmes.… (more)

Subjects/Keywords: UCTD; Sports; Cause-related marketing; Corporate social responsibility (CSR); Sponsorship; Social sponsorship

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APA (6th Edition):

Ngwenya, Z. (2011). The value drivers of investing in sport-based corporate social responsibility initiatives. (Masters Thesis). University of Pretoria. Retrieved from http://hdl.handle.net/2263/25617

Chicago Manual of Style (16th Edition):

Ngwenya, Zanele. “The value drivers of investing in sport-based corporate social responsibility initiatives.” 2011. Masters Thesis, University of Pretoria. Accessed May 28, 2020. http://hdl.handle.net/2263/25617.

MLA Handbook (7th Edition):

Ngwenya, Zanele. “The value drivers of investing in sport-based corporate social responsibility initiatives.” 2011. Web. 28 May 2020.

Vancouver:

Ngwenya Z. The value drivers of investing in sport-based corporate social responsibility initiatives. [Internet] [Masters thesis]. University of Pretoria; 2011. [cited 2020 May 28]. Available from: http://hdl.handle.net/2263/25617.

Council of Science Editors:

Ngwenya Z. The value drivers of investing in sport-based corporate social responsibility initiatives. [Masters Thesis]. University of Pretoria; 2011. Available from: http://hdl.handle.net/2263/25617


University of Pretoria

19. Larsen, Donovan Jake. After the goldrush : willingness to pay for concert service and product attributes in South Africa.

Degree: Gordon Institute of Business Science (GIBS), 2013, University of Pretoria

 After the gold rush that was the recorded music business in the twentieth century, the industry finds itself in a difficult time of severely reduced… (more)

Subjects/Keywords: UCTD; Concert service; Product attributes; South africa

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APA (6th Edition):

Larsen, D. J. (2013). After the goldrush : willingness to pay for concert service and product attributes in South Africa. (Masters Thesis). University of Pretoria. Retrieved from http://hdl.handle.net/2263/23254

Chicago Manual of Style (16th Edition):

Larsen, Donovan Jake. “After the goldrush : willingness to pay for concert service and product attributes in South Africa.” 2013. Masters Thesis, University of Pretoria. Accessed May 28, 2020. http://hdl.handle.net/2263/23254.

MLA Handbook (7th Edition):

Larsen, Donovan Jake. “After the goldrush : willingness to pay for concert service and product attributes in South Africa.” 2013. Web. 28 May 2020.

Vancouver:

Larsen DJ. After the goldrush : willingness to pay for concert service and product attributes in South Africa. [Internet] [Masters thesis]. University of Pretoria; 2013. [cited 2020 May 28]. Available from: http://hdl.handle.net/2263/23254.

Council of Science Editors:

Larsen DJ. After the goldrush : willingness to pay for concert service and product attributes in South Africa. [Masters Thesis]. University of Pretoria; 2013. Available from: http://hdl.handle.net/2263/23254


University of Pretoria

20. Roberts, Trevor Philips. The management of organisational conflict during the organisation's life cycle.

Degree: Gordon Institute of Business Science (GIBS), 2010, University of Pretoria

 Organisational structures have a shorter life cycle today than at any point in the past and organisational change is a consistent feature of modern working… (more)

Subjects/Keywords: UCTD; Organisational effectiveness

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APA (6th Edition):

Roberts, T. (2010). The management of organisational conflict during the organisation's life cycle. (Masters Thesis). University of Pretoria. Retrieved from http://hdl.handle.net/2263/23668

Chicago Manual of Style (16th Edition):

Roberts, Trevor. “The management of organisational conflict during the organisation's life cycle.” 2010. Masters Thesis, University of Pretoria. Accessed May 28, 2020. http://hdl.handle.net/2263/23668.

MLA Handbook (7th Edition):

Roberts, Trevor. “The management of organisational conflict during the organisation's life cycle.” 2010. Web. 28 May 2020.

Vancouver:

Roberts T. The management of organisational conflict during the organisation's life cycle. [Internet] [Masters thesis]. University of Pretoria; 2010. [cited 2020 May 28]. Available from: http://hdl.handle.net/2263/23668.

Council of Science Editors:

Roberts T. The management of organisational conflict during the organisation's life cycle. [Masters Thesis]. University of Pretoria; 2010. Available from: http://hdl.handle.net/2263/23668


University of Pretoria

21. Seyama, William. Factors of successful brand extensions in the FMCG industry.

Degree: Gordon Institute of Business Science (GIBS), 2010, University of Pretoria

 FMCG companies use extensions to launch bulk of their new products. This trend is set to continue despite the growing literature which indicates that increasing… (more)

Subjects/Keywords: UCTD; Product management

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APA (6th Edition):

Seyama, W. (2010). Factors of successful brand extensions in the FMCG industry. (Masters Thesis). University of Pretoria. Retrieved from http://hdl.handle.net/2263/23682

Chicago Manual of Style (16th Edition):

Seyama, William. “Factors of successful brand extensions in the FMCG industry.” 2010. Masters Thesis, University of Pretoria. Accessed May 28, 2020. http://hdl.handle.net/2263/23682.

MLA Handbook (7th Edition):

Seyama, William. “Factors of successful brand extensions in the FMCG industry.” 2010. Web. 28 May 2020.

Vancouver:

Seyama W. Factors of successful brand extensions in the FMCG industry. [Internet] [Masters thesis]. University of Pretoria; 2010. [cited 2020 May 28]. Available from: http://hdl.handle.net/2263/23682.

Council of Science Editors:

Seyama W. Factors of successful brand extensions in the FMCG industry. [Masters Thesis]. University of Pretoria; 2010. Available from: http://hdl.handle.net/2263/23682


University of Pretoria

22. Van der Bergh, Juanita. Winners and losers : the evolution of consumer spending mix as emerging markets mature.

Degree: Gordon Institute of Business Science (GIBS), 2010, University of Pretoria

 Selling to emerging consumers is no small challenge, especially when a multinational is unfamiliar with a country’s distinctive consumer terrain. The objective of this research… (more)

Subjects/Keywords: UCTD; Consumption

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APA (6th Edition):

Bergh, Juanita, V. d. (2010). Winners and losers : the evolution of consumer spending mix as emerging markets mature. (Masters Thesis). University of Pretoria. Retrieved from http://hdl.handle.net/2263/23697

Chicago Manual of Style (16th Edition):

Bergh, Juanita, Van der. “Winners and losers : the evolution of consumer spending mix as emerging markets mature.” 2010. Masters Thesis, University of Pretoria. Accessed May 28, 2020. http://hdl.handle.net/2263/23697.

MLA Handbook (7th Edition):

Bergh, Juanita, Van der. “Winners and losers : the evolution of consumer spending mix as emerging markets mature.” 2010. Web. 28 May 2020.

Vancouver:

Bergh, Juanita Vd. Winners and losers : the evolution of consumer spending mix as emerging markets mature. [Internet] [Masters thesis]. University of Pretoria; 2010. [cited 2020 May 28]. Available from: http://hdl.handle.net/2263/23697.

Council of Science Editors:

Bergh, Juanita Vd. Winners and losers : the evolution of consumer spending mix as emerging markets mature. [Masters Thesis]. University of Pretoria; 2010. Available from: http://hdl.handle.net/2263/23697


University of Pretoria

23. Chan, John Cedric. Economic value of sport.

Degree: Gordon Institute of Business Science (GIBS), 2011, University of Pretoria

 This thesis will determine what the variables of an Economic Value model for a sport are, whilst being grounded in academic theory, which contributes to… (more)

Subjects/Keywords: UCTD; Economic value; Sports

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APA (6th Edition):

Chan, J. C. (2011). Economic value of sport. (Masters Thesis). University of Pretoria. Retrieved from http://hdl.handle.net/2263/23738

Chicago Manual of Style (16th Edition):

Chan, John Cedric. “Economic value of sport.” 2011. Masters Thesis, University of Pretoria. Accessed May 28, 2020. http://hdl.handle.net/2263/23738.

MLA Handbook (7th Edition):

Chan, John Cedric. “Economic value of sport.” 2011. Web. 28 May 2020.

Vancouver:

Chan JC. Economic value of sport. [Internet] [Masters thesis]. University of Pretoria; 2011. [cited 2020 May 28]. Available from: http://hdl.handle.net/2263/23738.

Council of Science Editors:

Chan JC. Economic value of sport. [Masters Thesis]. University of Pretoria; 2011. Available from: http://hdl.handle.net/2263/23738


University of Pretoria

24. Kloppers, Pienaar. The influence of sport sponsorship on employee’s organisational commitment.

Degree: Gordon Institute of Business Science (GIBS), 2010, University of Pretoria

 The influence of sports sponsorships on the organisational commitment of employees has the potential to critically impact the sport sponsorship decisions of companies. In periods… (more)

Subjects/Keywords: UCTD; Sports sponsorships

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APA (6th Edition):

Kloppers, P. (2010). The influence of sport sponsorship on employee’s organisational commitment. (Masters Thesis). University of Pretoria. Retrieved from http://hdl.handle.net/2263/24357

Chicago Manual of Style (16th Edition):

Kloppers, Pienaar. “The influence of sport sponsorship on employee’s organisational commitment.” 2010. Masters Thesis, University of Pretoria. Accessed May 28, 2020. http://hdl.handle.net/2263/24357.

MLA Handbook (7th Edition):

Kloppers, Pienaar. “The influence of sport sponsorship on employee’s organisational commitment.” 2010. Web. 28 May 2020.

Vancouver:

Kloppers P. The influence of sport sponsorship on employee’s organisational commitment. [Internet] [Masters thesis]. University of Pretoria; 2010. [cited 2020 May 28]. Available from: http://hdl.handle.net/2263/24357.

Council of Science Editors:

Kloppers P. The influence of sport sponsorship on employee’s organisational commitment. [Masters Thesis]. University of Pretoria; 2010. Available from: http://hdl.handle.net/2263/24357


University of Pretoria

25. Manana, Zandile. Antecedents of store patronage and cross-shopping : the case for increasing grocery spend in Soweto.

Degree: Gordon Institute of Business Science (GIBS), 2010, University of Pretoria

 Soweto makes up 43% of the City of Johannesburg’s population, and up until 2005 it only made up 3% of the city’s retail floor space.… (more)

Subjects/Keywords: UCTD; Store patronage

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APA (6th Edition):

Manana, Z. (2010). Antecedents of store patronage and cross-shopping : the case for increasing grocery spend in Soweto. (Masters Thesis). University of Pretoria. Retrieved from http://hdl.handle.net/2263/24389

Chicago Manual of Style (16th Edition):

Manana, Zandile. “Antecedents of store patronage and cross-shopping : the case for increasing grocery spend in Soweto.” 2010. Masters Thesis, University of Pretoria. Accessed May 28, 2020. http://hdl.handle.net/2263/24389.

MLA Handbook (7th Edition):

Manana, Zandile. “Antecedents of store patronage and cross-shopping : the case for increasing grocery spend in Soweto.” 2010. Web. 28 May 2020.

Vancouver:

Manana Z. Antecedents of store patronage and cross-shopping : the case for increasing grocery spend in Soweto. [Internet] [Masters thesis]. University of Pretoria; 2010. [cited 2020 May 28]. Available from: http://hdl.handle.net/2263/24389.

Council of Science Editors:

Manana Z. Antecedents of store patronage and cross-shopping : the case for increasing grocery spend in Soweto. [Masters Thesis]. University of Pretoria; 2010. Available from: http://hdl.handle.net/2263/24389


University of Pretoria

26. Mthembu, Bhekizitha. Evaluating the 4A's framework in serving the low-income consumer self-help housing needs.

Degree: Gordon Institute of Business Science (GIBS), 2010, University of Pretoria

 This research project investigated the applicability of the 4As framework amongst the lowincome consumers for self-help housing in South Africa based on the study by… (more)

Subjects/Keywords: UCTD; $a's framework; Low income housing

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APA (6th Edition):

Mthembu, B. (2010). Evaluating the 4A's framework in serving the low-income consumer self-help housing needs. (Masters Thesis). University of Pretoria. Retrieved from http://hdl.handle.net/2263/24401

Chicago Manual of Style (16th Edition):

Mthembu, Bhekizitha. “Evaluating the 4A's framework in serving the low-income consumer self-help housing needs.” 2010. Masters Thesis, University of Pretoria. Accessed May 28, 2020. http://hdl.handle.net/2263/24401.

MLA Handbook (7th Edition):

Mthembu, Bhekizitha. “Evaluating the 4A's framework in serving the low-income consumer self-help housing needs.” 2010. Web. 28 May 2020.

Vancouver:

Mthembu B. Evaluating the 4A's framework in serving the low-income consumer self-help housing needs. [Internet] [Masters thesis]. University of Pretoria; 2010. [cited 2020 May 28]. Available from: http://hdl.handle.net/2263/24401.

Council of Science Editors:

Mthembu B. Evaluating the 4A's framework in serving the low-income consumer self-help housing needs. [Masters Thesis]. University of Pretoria; 2010. Available from: http://hdl.handle.net/2263/24401


University of Pretoria

27. Robertson, Nicole. Providing financial services to consumers at the base of the pyramid in Nigeria.

Degree: Gordon Institute of Business Science (GIBS), 2010, University of Pretoria

 This study assesses challenges of financial service providers, specifically banks, microfinance institutions, long term insurers and short term insurers, at the base of the pyramid… (more)

Subjects/Keywords: UCTD; Financial services

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APA (6th Edition):

Robertson, N. (2010). Providing financial services to consumers at the base of the pyramid in Nigeria. (Masters Thesis). University of Pretoria. Retrieved from http://hdl.handle.net/2263/24442

Chicago Manual of Style (16th Edition):

Robertson, Nicole. “Providing financial services to consumers at the base of the pyramid in Nigeria.” 2010. Masters Thesis, University of Pretoria. Accessed May 28, 2020. http://hdl.handle.net/2263/24442.

MLA Handbook (7th Edition):

Robertson, Nicole. “Providing financial services to consumers at the base of the pyramid in Nigeria.” 2010. Web. 28 May 2020.

Vancouver:

Robertson N. Providing financial services to consumers at the base of the pyramid in Nigeria. [Internet] [Masters thesis]. University of Pretoria; 2010. [cited 2020 May 28]. Available from: http://hdl.handle.net/2263/24442.

Council of Science Editors:

Robertson N. Providing financial services to consumers at the base of the pyramid in Nigeria. [Masters Thesis]. University of Pretoria; 2010. Available from: http://hdl.handle.net/2263/24442


University of Pretoria

28. Pillay, Devan. Electricity conservation : factors influencing sustainable energy efficient consumer behaviour in the South African household.

Degree: Gordon Institute of Business Science (GIBS), 2010, University of Pretoria

 The primary focus of this body of research is to understand the drivers of consumer behaviour, towards electricity conservation in South African households. The underlying… (more)

Subjects/Keywords: UCTD; Energy conservation

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APA (6th Edition):

Pillay, D. (2010). Electricity conservation : factors influencing sustainable energy efficient consumer behaviour in the South African household. (Masters Thesis). University of Pretoria. Retrieved from http://hdl.handle.net/2263/23231

Chicago Manual of Style (16th Edition):

Pillay, Devan. “Electricity conservation : factors influencing sustainable energy efficient consumer behaviour in the South African household.” 2010. Masters Thesis, University of Pretoria. Accessed May 28, 2020. http://hdl.handle.net/2263/23231.

MLA Handbook (7th Edition):

Pillay, Devan. “Electricity conservation : factors influencing sustainable energy efficient consumer behaviour in the South African household.” 2010. Web. 28 May 2020.

Vancouver:

Pillay D. Electricity conservation : factors influencing sustainable energy efficient consumer behaviour in the South African household. [Internet] [Masters thesis]. University of Pretoria; 2010. [cited 2020 May 28]. Available from: http://hdl.handle.net/2263/23231.

Council of Science Editors:

Pillay D. Electricity conservation : factors influencing sustainable energy efficient consumer behaviour in the South African household. [Masters Thesis]. University of Pretoria; 2010. Available from: http://hdl.handle.net/2263/23231


University of Pretoria

29. Biyela, Bongumusa. Factors affecting retention of black professional in the South African financial institutions industry.

Degree: Gordon Institute of Business Science (GIBS), 2010, University of Pretoria

 South Africa has a very low supply of adequately skilled and experience Black Professionals and as a result South African companies find themselves competing for… (more)

Subjects/Keywords: UCTD; Employee retention

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APA (6th Edition):

Biyela, B. (2010). Factors affecting retention of black professional in the South African financial institutions industry. (Masters Thesis). University of Pretoria. Retrieved from http://hdl.handle.net/2263/26164

Chicago Manual of Style (16th Edition):

Biyela, Bongumusa. “Factors affecting retention of black professional in the South African financial institutions industry.” 2010. Masters Thesis, University of Pretoria. Accessed May 28, 2020. http://hdl.handle.net/2263/26164.

MLA Handbook (7th Edition):

Biyela, Bongumusa. “Factors affecting retention of black professional in the South African financial institutions industry.” 2010. Web. 28 May 2020.

Vancouver:

Biyela B. Factors affecting retention of black professional in the South African financial institutions industry. [Internet] [Masters thesis]. University of Pretoria; 2010. [cited 2020 May 28]. Available from: http://hdl.handle.net/2263/26164.

Council of Science Editors:

Biyela B. Factors affecting retention of black professional in the South African financial institutions industry. [Masters Thesis]. University of Pretoria; 2010. Available from: http://hdl.handle.net/2263/26164


University of Pretoria

30. Matlala, Letaya Silas. The management of sport sponsorship : a case study.

Degree: Gordon Institute of Business Science (GIBS), 2012, University of Pretoria

 Sponsorship, and particularly sport sponsorship, continues to grow ahead of all other forms of marketing communication in stature and spend. As a result, there is… (more)

Subjects/Keywords: UCTD; Sport sponsorship; Brand image; Congruency; Leverage; Sponsorship objectives

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APA (6th Edition):

Matlala, L. (2012). The management of sport sponsorship : a case study. (Masters Thesis). University of Pretoria. Retrieved from http://hdl.handle.net/2263/26513

Chicago Manual of Style (16th Edition):

Matlala, Letaya. “The management of sport sponsorship : a case study.” 2012. Masters Thesis, University of Pretoria. Accessed May 28, 2020. http://hdl.handle.net/2263/26513.

MLA Handbook (7th Edition):

Matlala, Letaya. “The management of sport sponsorship : a case study.” 2012. Web. 28 May 2020.

Vancouver:

Matlala L. The management of sport sponsorship : a case study. [Internet] [Masters thesis]. University of Pretoria; 2012. [cited 2020 May 28]. Available from: http://hdl.handle.net/2263/26513.

Council of Science Editors:

Matlala L. The management of sport sponsorship : a case study. [Masters Thesis]. University of Pretoria; 2012. Available from: http://hdl.handle.net/2263/26513

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