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You searched for +publisher:"University of North Carolina" +contributor:("Qian, Xiaokun"). One record found.

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University of North Carolina

1. Qian, Xiaokun. Comparing the Effectiveness of "Individual-loss" and "Family-loss" Messages in Promoting Mammography.

Degree: 2014, University of North Carolina

URL: https://cdr.lib.unc.edu/record/uuid:d4e619b1-4d69-4cfc-90fb-4543aa562c11 

The study compared the effectiveness of two loss-framed messages, namely, graphics and text therein with individual-loss or family-loss theme, in increasing women's intention to take and talk about mammogram, and level of negative emotions such as sadness. Moderating effect of number of children living in the family, age of the youngest child, and women's marital status was also assessed. Two hundred females were randomly assigned to view either the individual-loss or family-loss message and completed a questionnaire assessing the aforementioned outcomes. After controlling for confounders, multiple regression revealed no significant difference in intention to take or talk about mammogram between the two groups. However, family-loss message induced significantly more sadness compared to the individual-loss message. Multiple regression with interaction indicated that number of children living in the family is a moderator for group effect on intention to talk about mammogram. These results may guide future design of mammogram promotion materials. Advisors/Committee Members: Qian, Xiaokun, Southwell, Brian, Comello, Nori, Slater, Jonathan.

Subjects/Keywords: Mass media; School of Media and Journalism; Mass Communication Graduate Program

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Qian, X. (2014). Comparing the Effectiveness of "Individual-loss" and "Family-loss" Messages in Promoting Mammography. (Thesis). University of North Carolina. Retrieved from https://cdr.lib.unc.edu/record/uuid:d4e619b1-4d69-4cfc-90fb-4543aa562c11

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Qian, Xiaokun. “Comparing the Effectiveness of "Individual-loss" and "Family-loss" Messages in Promoting Mammography.” 2014. Thesis, University of North Carolina. Accessed February 28, 2021. https://cdr.lib.unc.edu/record/uuid:d4e619b1-4d69-4cfc-90fb-4543aa562c11.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Qian, Xiaokun. “Comparing the Effectiveness of "Individual-loss" and "Family-loss" Messages in Promoting Mammography.” 2014. Web. 28 Feb 2021.

Vancouver:

Qian X. Comparing the Effectiveness of "Individual-loss" and "Family-loss" Messages in Promoting Mammography. [Internet] [Thesis]. University of North Carolina; 2014. [cited 2021 Feb 28]. Available from: https://cdr.lib.unc.edu/record/uuid:d4e619b1-4d69-4cfc-90fb-4543aa562c11.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Qian X. Comparing the Effectiveness of "Individual-loss" and "Family-loss" Messages in Promoting Mammography. [Thesis]. University of North Carolina; 2014. Available from: https://cdr.lib.unc.edu/record/uuid:d4e619b1-4d69-4cfc-90fb-4543aa562c11

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

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