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You searched for +publisher:"University of Newcastle" +contributor:("University of Newcastle. Faculty of Business & Law, School of Business"). Showing records 1 – 2 of 2 total matches.

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University of Newcastle

1. Leung, Wai King. A study of brand experiences on Hong Kong customers’ repurchase intention and word-of-mouth referrals for online group buying.

Degree: DBA, 2017, University of Newcastle

Research Doctorate - Doctor of Business Administration (DBA)

Owing to the rapid development and gradual maturing of online group buying (OGB) in Hong Kong, retaining customers is of vital importance to OGB vendors in their bid to survive in the long run. In light of the limited literature in the field, this research study looks at the impact of brand experience and its relationship with repurchase intention and word-of-mouth (WOM) referrals of OGB customers in Hong Kong, including the moderating roles of product involvement and gender. A total of 231 respondents participated in this study. Respondent profiles suggest most OGB users in Hong Kong are 18–30-year-old, white-collar females, who are degree holders and earn a monthly income of HK$20,000 or above. By employing simple regression analysis, two analyses were performed to test the main hypotheses that brand experience has positive effect on customer repurchase intention (H1) and WOM referrals (H2). This study confirms that a customer’s experiences with an OGB brand positively predict repurchase intention and WOM referrals—a finding that not only has theoretical implications for researchers, but also provides an up-to-date insight for OGB practitioners in Hong Kong in devising effective strategies to retain customers and promote their brand. This study also conduct four subsequent regression analyses to test the moderating effects of product involvement and gender on the relationships between brand experience and repurchase intention as well as brand experience and WOM referrals. The results did not find a moderating role for product involvement on the impact of brand experience on both repurchase intention and WOM referrals. Besides, the data did not present a moderating role of gender in the relationships between brand experiences and repurchase intention. However, the findings suggest that gender moderates the effect of brand experience on WOM referrals—the positive relationship between brand experience and WOM referrals in the OGB in Hong Kong is stronger for females than for males. This result suggests that OGB vendors in Hong Kong should consider female-focused marketing strategies and recruiting female brand ambassadors.

Advisors/Committee Members: University of Newcastle. Faculty of Business & Law, School of Business.

Subjects/Keywords: Hong Kong; brand; online buying; word-of-mouth

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Leung, W. K. (2017). A study of brand experiences on Hong Kong customers’ repurchase intention and word-of-mouth referrals for online group buying. (Doctoral Dissertation). University of Newcastle. Retrieved from http://hdl.handle.net/1959.13/1347402

Chicago Manual of Style (16th Edition):

Leung, Wai King. “A study of brand experiences on Hong Kong customers’ repurchase intention and word-of-mouth referrals for online group buying.” 2017. Doctoral Dissertation, University of Newcastle. Accessed July 18, 2019. http://hdl.handle.net/1959.13/1347402.

MLA Handbook (7th Edition):

Leung, Wai King. “A study of brand experiences on Hong Kong customers’ repurchase intention and word-of-mouth referrals for online group buying.” 2017. Web. 18 Jul 2019.

Vancouver:

Leung WK. A study of brand experiences on Hong Kong customers’ repurchase intention and word-of-mouth referrals for online group buying. [Internet] [Doctoral dissertation]. University of Newcastle; 2017. [cited 2019 Jul 18]. Available from: http://hdl.handle.net/1959.13/1347402.

Council of Science Editors:

Leung WK. A study of brand experiences on Hong Kong customers’ repurchase intention and word-of-mouth referrals for online group buying. [Doctoral Dissertation]. University of Newcastle; 2017. Available from: http://hdl.handle.net/1959.13/1347402


University of Newcastle

2. Clarke, Christopher. The role of organisational safety culture in the Australian water industry: a review of trust, transformational leadership, voice, commitment and empowerment.

Degree: 2015, University of Newcastle

Professional Doctorate - Doctor of Business Administration (DBA)

The purpose of this research is to explore the effects of organisational safety culture of trust, transformational leadership and voice being antecedents to the safety outcomes of empowerment and commitment. Specifically, this research examines the effects of safety culture and safety performance in an undisclosed water utility corporation in Australia in order to explore the proposition that if an organisation encourages trust, leadership and voice in the context of safety culture, the organisation will benefit in meeting safety performance objectives and targets. Linear regression modelling was conducted on data sourced from a survey questionnaire. The test results indicated that there was a positive relationship between the antecedents of trust, transformational leadership and voice (i.e. representing organisational safety culture) and a commitment to achieving safety performance outcomes. The results also indicated a limited relationship between the antecedents and empowerment to achieving safety performance outcomes. Based on the outcome of this study, the researcher has presented a number of future research opportunities that would benefit in a greater understanding of the relationship between organisational safety culture and workplace safety performance within the Australian Water Industry.

Advisors/Committee Members: University of Newcastle. Faculty of Business & Law, School of Business.

Subjects/Keywords: safety culture; organisational culture

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Clarke, C. (2015). The role of organisational safety culture in the Australian water industry: a review of trust, transformational leadership, voice, commitment and empowerment. (Thesis). University of Newcastle. Retrieved from http://hdl.handle.net/1959.13/1059841

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Clarke, Christopher. “The role of organisational safety culture in the Australian water industry: a review of trust, transformational leadership, voice, commitment and empowerment.” 2015. Thesis, University of Newcastle. Accessed July 18, 2019. http://hdl.handle.net/1959.13/1059841.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Clarke, Christopher. “The role of organisational safety culture in the Australian water industry: a review of trust, transformational leadership, voice, commitment and empowerment.” 2015. Web. 18 Jul 2019.

Vancouver:

Clarke C. The role of organisational safety culture in the Australian water industry: a review of trust, transformational leadership, voice, commitment and empowerment. [Internet] [Thesis]. University of Newcastle; 2015. [cited 2019 Jul 18]. Available from: http://hdl.handle.net/1959.13/1059841.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Clarke C. The role of organisational safety culture in the Australian water industry: a review of trust, transformational leadership, voice, commitment and empowerment. [Thesis]. University of Newcastle; 2015. Available from: http://hdl.handle.net/1959.13/1059841

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

.