Advanced search options

Advanced Search Options 🞨

Browse by author name (“Author name starts with…”).

Find ETDs with:

in
/  
in
/  
in
/  
in

Written in Published in Earliest date Latest date

Sorted by

Results per page:

Sorted by: relevance · author · university · dateNew search

You searched for +publisher:"University of Nevada – Las Vegas" +contributor:("Nadia Pomirleanu"). Showing records 1 – 3 of 3 total matches.

Search Limiters

Last 2 Years | English Only

No search limiters apply to these results.

▼ Search Limiters


University of Nevada – Las Vegas

1. Charles, Sullivan. Understanding brand authenticity in specialized communities: An interpretive qualitative study of the Brit Iron Rebels Las Vegas Clan.

Degree: MA, Journalism and Media Studies, 2014, University of Nevada – Las Vegas

Postmodern society is marked by a condition where traditional identity markers have degenerated in value. Without the spatial or temporal connection provided by traditional identity markers, individuals look to brands perceived to be authentic to aide in identity construction. Paradoxically, individualized identities need the interpretive support of other likeminded individuals in specialized communities to give legitimacy to constructed identities. These specialized communities often focus around a lifestyle or a brand. This research employed interpretive qualitative methodology to understand authenticity. Semistructured depth interviews were conducted with members of the Brit Iron Rebels Las Vegas Clan to understand the authenticity of Triumph Motorcycles within the context of their specialized community. Results of study found that the indexical connection provided by ownership of Triumph Motorcycles and participation in specialized communities provides traditional identity markers lacking in postmodern society. In practice, analysis of data revealed that a genuine interest on the part of brand managers who participate in specialized motorcycle communities must trump commercial intentions. Advisors/Committee Members: Paul J. Traudt, Julian Kilker, Gary Larson, Nadia Pomirleanu.

Subjects/Keywords: Communication; Family, Life Course, and Society; Marketing

Record DetailsSimilar RecordsGoogle PlusoneFacebookTwitterCiteULikeMendeleyreddit

APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Charles, S. (2014). Understanding brand authenticity in specialized communities: An interpretive qualitative study of the Brit Iron Rebels Las Vegas Clan. (Masters Thesis). University of Nevada – Las Vegas. Retrieved from https://digitalscholarship.unlv.edu/thesesdissertations/2249

Chicago Manual of Style (16th Edition):

Charles, Sullivan. “Understanding brand authenticity in specialized communities: An interpretive qualitative study of the Brit Iron Rebels Las Vegas Clan.” 2014. Masters Thesis, University of Nevada – Las Vegas. Accessed June 24, 2019. https://digitalscholarship.unlv.edu/thesesdissertations/2249.

MLA Handbook (7th Edition):

Charles, Sullivan. “Understanding brand authenticity in specialized communities: An interpretive qualitative study of the Brit Iron Rebels Las Vegas Clan.” 2014. Web. 24 Jun 2019.

Vancouver:

Charles S. Understanding brand authenticity in specialized communities: An interpretive qualitative study of the Brit Iron Rebels Las Vegas Clan. [Internet] [Masters thesis]. University of Nevada – Las Vegas; 2014. [cited 2019 Jun 24]. Available from: https://digitalscholarship.unlv.edu/thesesdissertations/2249.

Council of Science Editors:

Charles S. Understanding brand authenticity in specialized communities: An interpretive qualitative study of the Brit Iron Rebels Las Vegas Clan. [Masters Thesis]. University of Nevada – Las Vegas; 2014. Available from: https://digitalscholarship.unlv.edu/thesesdissertations/2249


University of Nevada – Las Vegas

2. Kim, Eun Joo. Impact of Ingredient Branding on the Hotel Brand: Spillover Effect of Branded Amenities.

Degree: MS, Hotel Administration, 2017, University of Nevada – Las Vegas

Ingredient branding is a popular marketing strategy, in which a brand uses a different branded product as a component in the main one. Utilizing ingredient branding, a host brand can benefit from the positive evaluation of a component brand that customers are already aware of. Although the hotel industry has applied a substantial number of other brands as internal factors, there has been little awareness or research on ingredient branding. The main purpose of the study was to investigate 1) whether ingredient branding has a positive impact on a hotel brand equity and 2) whether the effect varies for different types of hotels. The study was based on 472 samples collected from an online survey. The study examined the impact of branded amenities on hotel brand equity based on six dimensions: perceived quality, brand image, loyalty, satisfaction, behavior intentions, and perceived value. The study also demonstrated that the spillover effect varies by types of hotels and willingness to pay extra charges induced by branded amenities. The results indicate that branded amenities had significant impacts on all six dimensions of hotel brand equity, and the effects were diverse for different hotel classes. A midscale hotel benefited the most by ingredient branding while an economy hotel had lower effects compared to a midscale hotel despite overall positive impacts. On the contrary, a luxury hotel barely had an advantage of branded amenities, although there were statistical significances on three factors of brand equity (i.e., perceived intention, loyalty, perceived quality). The study provides managerial implications for each type of hotel. Advisors/Committee Members: Tony L. Henthorne, Seyhmus Baloglu, Nadia Pomirleanu, Gael Hancock.

Subjects/Keywords: Marketing

Record DetailsSimilar RecordsGoogle PlusoneFacebookTwitterCiteULikeMendeleyreddit

APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Kim, E. J. (2017). Impact of Ingredient Branding on the Hotel Brand: Spillover Effect of Branded Amenities. (Masters Thesis). University of Nevada – Las Vegas. Retrieved from https://digitalscholarship.unlv.edu/thesesdissertations/3085

Chicago Manual of Style (16th Edition):

Kim, Eun Joo. “Impact of Ingredient Branding on the Hotel Brand: Spillover Effect of Branded Amenities.” 2017. Masters Thesis, University of Nevada – Las Vegas. Accessed June 24, 2019. https://digitalscholarship.unlv.edu/thesesdissertations/3085.

MLA Handbook (7th Edition):

Kim, Eun Joo. “Impact of Ingredient Branding on the Hotel Brand: Spillover Effect of Branded Amenities.” 2017. Web. 24 Jun 2019.

Vancouver:

Kim EJ. Impact of Ingredient Branding on the Hotel Brand: Spillover Effect of Branded Amenities. [Internet] [Masters thesis]. University of Nevada – Las Vegas; 2017. [cited 2019 Jun 24]. Available from: https://digitalscholarship.unlv.edu/thesesdissertations/3085.

Council of Science Editors:

Kim EJ. Impact of Ingredient Branding on the Hotel Brand: Spillover Effect of Branded Amenities. [Masters Thesis]. University of Nevada – Las Vegas; 2017. Available from: https://digitalscholarship.unlv.edu/thesesdissertations/3085


University of Nevada – Las Vegas

3. Han, Wenjia. Consumer Attitudes and Purchase Intentions of Cruises in China.

Degree: MS, Hospitality Management, 2017, University of Nevada – Las Vegas

This study examined the impact of consumers’ attitudes towards cruises on their purchase intention of cruises. A sample of 229 past outbound travelers in China were surveyed via an online self-administered survey sent by a Chinese online survey platform named ’So Jump’. The survey used a two-part statement evaluation format to measure cruise purchase intentions and the factors that impact the intentions. Respondents were asked to rate their level of agreement, the important of the sub-factors, and the likelihood to participate in certain activities on a seven-point Likert scale. Use the theory of planned behavior as the base, the three factors of cruise purchase intentions proposed prior to conducting the study were; attitude, subjective norm, and perceived behavioral control. Factor analysis revealed that one of the factors was not in the proposed construct. The new factor was named ‘personal concern’. It was found that both attitude and perceived behavioral control have marginally or significant effect on the willingness and the likelihood of cruise taking. Significant differences in attitudes and cruise purchase intentions were found among different age, marital status, employment status, education level and residence groups. Advisors/Committee Members: Tony L. Henthorne, Sarah Tanford, Chih-Chien Chen, Nadia Pomirleanu.

Subjects/Keywords: Marketing; Sociology

Record DetailsSimilar RecordsGoogle PlusoneFacebookTwitterCiteULikeMendeleyreddit

APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Han, W. (2017). Consumer Attitudes and Purchase Intentions of Cruises in China. (Masters Thesis). University of Nevada – Las Vegas. Retrieved from https://digitalscholarship.unlv.edu/thesesdissertations/3078

Chicago Manual of Style (16th Edition):

Han, Wenjia. “Consumer Attitudes and Purchase Intentions of Cruises in China.” 2017. Masters Thesis, University of Nevada – Las Vegas. Accessed June 24, 2019. https://digitalscholarship.unlv.edu/thesesdissertations/3078.

MLA Handbook (7th Edition):

Han, Wenjia. “Consumer Attitudes and Purchase Intentions of Cruises in China.” 2017. Web. 24 Jun 2019.

Vancouver:

Han W. Consumer Attitudes and Purchase Intentions of Cruises in China. [Internet] [Masters thesis]. University of Nevada – Las Vegas; 2017. [cited 2019 Jun 24]. Available from: https://digitalscholarship.unlv.edu/thesesdissertations/3078.

Council of Science Editors:

Han W. Consumer Attitudes and Purchase Intentions of Cruises in China. [Masters Thesis]. University of Nevada – Las Vegas; 2017. Available from: https://digitalscholarship.unlv.edu/thesesdissertations/3078

.