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You searched for +publisher:"University of Louisville" +contributor:("Sohn, Steve H."). Showing records 1 – 2 of 2 total matches.

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1. Vincent, Christopher J. The de-feminization of femininity : exploratory content analysis of gay male fashion magazines.

Degree: MA, 2015, University of Louisville

This thesis project is an exploratory content analysis that seeks to measure the ways in which gay male fashion magazine de-feminize their representations of feminine performing gay men. 125 images across five summer editions of Instinct Magazine, from 2010-2014, were randomly selected and were measured along the lines of race/ethnicity, fitness of clothing, build, touch, gaze, and body curvature. The research confirmed that gay male fashion magazines do in fact de-feminize their representations of femininity along these variables. The research also reflects pre-conceived ideas of representation along the boundaries of race. Using Michael Warners theory of Publics and Counterpublics as well as Judith Butler’s theory of performativity, this project seeks to illustrate the danger of de-feminizing these representations, and seeks to challenge the way in which gay male fashion magazines articulate stereotypes surrounding feminine performing gay men. Advisors/Committee Members: Sohn, Steve H., Walker, Kandi, Story, Kaila.

Subjects/Keywords: Communication; Feminist, Gender, and Sexuality Studies

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Vincent, C. J. (2015). The de-feminization of femininity : exploratory content analysis of gay male fashion magazines. (Masters Thesis). University of Louisville. Retrieved from 10.18297/etd/2134 ; https://ir.library.louisville.edu/etd/2134

Chicago Manual of Style (16th Edition):

Vincent, Christopher J. “The de-feminization of femininity : exploratory content analysis of gay male fashion magazines.” 2015. Masters Thesis, University of Louisville. Accessed April 12, 2021. 10.18297/etd/2134 ; https://ir.library.louisville.edu/etd/2134.

MLA Handbook (7th Edition):

Vincent, Christopher J. “The de-feminization of femininity : exploratory content analysis of gay male fashion magazines.” 2015. Web. 12 Apr 2021.

Vancouver:

Vincent CJ. The de-feminization of femininity : exploratory content analysis of gay male fashion magazines. [Internet] [Masters thesis]. University of Louisville; 2015. [cited 2021 Apr 12]. Available from: 10.18297/etd/2134 ; https://ir.library.louisville.edu/etd/2134.

Council of Science Editors:

Vincent CJ. The de-feminization of femininity : exploratory content analysis of gay male fashion magazines. [Masters Thesis]. University of Louisville; 2015. Available from: 10.18297/etd/2134 ; https://ir.library.louisville.edu/etd/2134


University of Louisville

2. Picklesimer, Sara. Gender role stereotypes in advertising : a test of the match-up hypothesis on advertising effectiveness.

Degree: MA, 2010, University of Louisville

Images in advertisements often depict social expectations for gendered behavior, reinforcing stereotypical masculine and feminine behaviors. This study examined the effectiveness of using gender role stereotypical images in advertisements by matching two products with a male and female, based on the match-up hypothesis. Two gender congruent and two gender incongruent advertisements were created to test the effectiveness of gender congruency on perceived message clarity, advertisement believability, perceived argument quality, attitude toward the advertisement, attitude toward the brand, and purchase intention, based on the information-processing model. Though gender congruent advertisements were perceived as slightly more effective than the gender incongruent advertisements, perceived message clarity was the only variable significantly influenced by gender congruency as messages in gender congruent advertisements were perceived as more clear than those in gender incongruent advertisements. Therefore, this study serves to encourage advertisers to re-evaluate current advertising techniques, as they are currently reinforcing gender stereotypical behaviors for little benefit. Advisors/Committee Members: Sohn, Steve H..

Subjects/Keywords: Gender roles; Effectiveness; Stereotypes; Advertising

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Picklesimer, S. (2010). Gender role stereotypes in advertising : a test of the match-up hypothesis on advertising effectiveness. (Masters Thesis). University of Louisville. Retrieved from 10.18297/etd/1136 ; https://ir.library.louisville.edu/etd/1136

Chicago Manual of Style (16th Edition):

Picklesimer, Sara. “Gender role stereotypes in advertising : a test of the match-up hypothesis on advertising effectiveness.” 2010. Masters Thesis, University of Louisville. Accessed April 12, 2021. 10.18297/etd/1136 ; https://ir.library.louisville.edu/etd/1136.

MLA Handbook (7th Edition):

Picklesimer, Sara. “Gender role stereotypes in advertising : a test of the match-up hypothesis on advertising effectiveness.” 2010. Web. 12 Apr 2021.

Vancouver:

Picklesimer S. Gender role stereotypes in advertising : a test of the match-up hypothesis on advertising effectiveness. [Internet] [Masters thesis]. University of Louisville; 2010. [cited 2021 Apr 12]. Available from: 10.18297/etd/1136 ; https://ir.library.louisville.edu/etd/1136.

Council of Science Editors:

Picklesimer S. Gender role stereotypes in advertising : a test of the match-up hypothesis on advertising effectiveness. [Masters Thesis]. University of Louisville; 2010. Available from: 10.18297/etd/1136 ; https://ir.library.louisville.edu/etd/1136

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