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You searched for +publisher:"University of Georgia" +contributor:("Spencer Tinkham"). Showing records 1 – 9 of 9 total matches.

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University of Georgia

1. Cameron, Kristen Ellen. The impact of online negative political advertising sponsorship on candidate vote preference: the mediating role of sponsor trustworthiness.

Degree: MA, Journalism and Mass Communication, 2013, University of Georgia

 Using a posttest-only randomized experimental design with two controls (n=465), this study examines the relationship between issue-based online negative political advertising sponsorship and vote preference.… (more)

Subjects/Keywords: Source Credibility

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APA (6th Edition):

Cameron, K. E. (2013). The impact of online negative political advertising sponsorship on candidate vote preference: the mediating role of sponsor trustworthiness. (Masters Thesis). University of Georgia. Retrieved from http://purl.galileo.usg.edu/uga_etd/cameron_kristen_e_201308_ma

Chicago Manual of Style (16th Edition):

Cameron, Kristen Ellen. “The impact of online negative political advertising sponsorship on candidate vote preference: the mediating role of sponsor trustworthiness.” 2013. Masters Thesis, University of Georgia. Accessed July 22, 2019. http://purl.galileo.usg.edu/uga_etd/cameron_kristen_e_201308_ma.

MLA Handbook (7th Edition):

Cameron, Kristen Ellen. “The impact of online negative political advertising sponsorship on candidate vote preference: the mediating role of sponsor trustworthiness.” 2013. Web. 22 Jul 2019.

Vancouver:

Cameron KE. The impact of online negative political advertising sponsorship on candidate vote preference: the mediating role of sponsor trustworthiness. [Internet] [Masters thesis]. University of Georgia; 2013. [cited 2019 Jul 22]. Available from: http://purl.galileo.usg.edu/uga_etd/cameron_kristen_e_201308_ma.

Council of Science Editors:

Cameron KE. The impact of online negative political advertising sponsorship on candidate vote preference: the mediating role of sponsor trustworthiness. [Masters Thesis]. University of Georgia; 2013. Available from: http://purl.galileo.usg.edu/uga_etd/cameron_kristen_e_201308_ma


University of Georgia

2. Kim, Hana. How to persuade voters in the election campigns using political advertising: message valence, disclosure, frequency, and source credibility.

Degree: PhD, Mass Communication, 2009, University of Georgia

 This paper provides insights into the effectiveness of “Stand by Your Ad” (SBYA) legislation that requires specific disclosure of sponsorship for all advertising employed in… (more)

Subjects/Keywords: Political advertising; Negative political advertising; Credibility; “Stand by Your Ad” legislation; Public policy

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APA (6th Edition):

Kim, H. (2009). How to persuade voters in the election campigns using political advertising: message valence, disclosure, frequency, and source credibility. (Doctoral Dissertation). University of Georgia. Retrieved from http://purl.galileo.usg.edu/uga_etd/kim_hana_200905_phd

Chicago Manual of Style (16th Edition):

Kim, Hana. “How to persuade voters in the election campigns using political advertising: message valence, disclosure, frequency, and source credibility.” 2009. Doctoral Dissertation, University of Georgia. Accessed July 22, 2019. http://purl.galileo.usg.edu/uga_etd/kim_hana_200905_phd.

MLA Handbook (7th Edition):

Kim, Hana. “How to persuade voters in the election campigns using political advertising: message valence, disclosure, frequency, and source credibility.” 2009. Web. 22 Jul 2019.

Vancouver:

Kim H. How to persuade voters in the election campigns using political advertising: message valence, disclosure, frequency, and source credibility. [Internet] [Doctoral dissertation]. University of Georgia; 2009. [cited 2019 Jul 22]. Available from: http://purl.galileo.usg.edu/uga_etd/kim_hana_200905_phd.

Council of Science Editors:

Kim H. How to persuade voters in the election campigns using political advertising: message valence, disclosure, frequency, and source credibility. [Doctoral Dissertation]. University of Georgia; 2009. Available from: http://purl.galileo.usg.edu/uga_etd/kim_hana_200905_phd


University of Georgia

3. Ju, Ilwoo. Individual differences and brand placement.

Degree: MA, Journalism and Mass Communication, 2009, University of Georgia

 This study examines the influence of individual differences (self-concept clarity, need for emotion, consumer susceptibility to interpersonal influence, attention to social comparison information, need for… (more)

Subjects/Keywords: Brand Placement; Individual Differences; Marketing Communication; Resistance; Persuasion; Consumer Behavior; Advertising Avoidance; Media Planning; Social Influence; Information Processing; Message Strategy; Transportability; Need for Cognition  

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APA (6th Edition):

Ju, I. (2009). Individual differences and brand placement. (Masters Thesis). University of Georgia. Retrieved from http://purl.galileo.usg.edu/uga_etd/ju_ilwoo_200908_ma

Chicago Manual of Style (16th Edition):

Ju, Ilwoo. “Individual differences and brand placement.” 2009. Masters Thesis, University of Georgia. Accessed July 22, 2019. http://purl.galileo.usg.edu/uga_etd/ju_ilwoo_200908_ma.

MLA Handbook (7th Edition):

Ju, Ilwoo. “Individual differences and brand placement.” 2009. Web. 22 Jul 2019.

Vancouver:

Ju I. Individual differences and brand placement. [Internet] [Masters thesis]. University of Georgia; 2009. [cited 2019 Jul 22]. Available from: http://purl.galileo.usg.edu/uga_etd/ju_ilwoo_200908_ma.

Council of Science Editors:

Ju I. Individual differences and brand placement. [Masters Thesis]. University of Georgia; 2009. Available from: http://purl.galileo.usg.edu/uga_etd/ju_ilwoo_200908_ma


University of Georgia

4. Lee, Seul. The impact of the presence of label, consumers’ social responsibility, and message framing on a consumer’s attitude and behavior in fair trade adbertising.

Degree: MA, Journalism and Mass Communication, 2009, University of Georgia

 This study explored the effectiveness of a Fair Trade certified label; the varied influence of differences in personal social responsibility; and the distinct impact in… (more)

Subjects/Keywords: Fair Trade

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APA (6th Edition):

Lee, S. (2009). The impact of the presence of label, consumers’ social responsibility, and message framing on a consumer’s attitude and behavior in fair trade adbertising. (Masters Thesis). University of Georgia. Retrieved from http://purl.galileo.usg.edu/uga_etd/lee_seul_200908_ma

Chicago Manual of Style (16th Edition):

Lee, Seul. “The impact of the presence of label, consumers’ social responsibility, and message framing on a consumer’s attitude and behavior in fair trade adbertising.” 2009. Masters Thesis, University of Georgia. Accessed July 22, 2019. http://purl.galileo.usg.edu/uga_etd/lee_seul_200908_ma.

MLA Handbook (7th Edition):

Lee, Seul. “The impact of the presence of label, consumers’ social responsibility, and message framing on a consumer’s attitude and behavior in fair trade adbertising.” 2009. Web. 22 Jul 2019.

Vancouver:

Lee S. The impact of the presence of label, consumers’ social responsibility, and message framing on a consumer’s attitude and behavior in fair trade adbertising. [Internet] [Masters thesis]. University of Georgia; 2009. [cited 2019 Jul 22]. Available from: http://purl.galileo.usg.edu/uga_etd/lee_seul_200908_ma.

Council of Science Editors:

Lee S. The impact of the presence of label, consumers’ social responsibility, and message framing on a consumer’s attitude and behavior in fair trade adbertising. [Masters Thesis]. University of Georgia; 2009. Available from: http://purl.galileo.usg.edu/uga_etd/lee_seul_200908_ma


University of Georgia

5. Yoon, Hye Jin. Humorous reappraisal of threat information in advertising: the effects of humor and involvement.

Degree: PhD, Mass Communication, 2010, University of Georgia

 Studies have often observed the effects of threat persuasion strategies on attitudinal or behavioral changes in advertising. But seldom studied is the potential power of… (more)

Subjects/Keywords: Threat Persuasion

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APA (6th Edition):

Yoon, H. J. (2010). Humorous reappraisal of threat information in advertising: the effects of humor and involvement. (Doctoral Dissertation). University of Georgia. Retrieved from http://purl.galileo.usg.edu/uga_etd/yoon_hye-jin_201008_phd

Chicago Manual of Style (16th Edition):

Yoon, Hye Jin. “Humorous reappraisal of threat information in advertising: the effects of humor and involvement.” 2010. Doctoral Dissertation, University of Georgia. Accessed July 22, 2019. http://purl.galileo.usg.edu/uga_etd/yoon_hye-jin_201008_phd.

MLA Handbook (7th Edition):

Yoon, Hye Jin. “Humorous reappraisal of threat information in advertising: the effects of humor and involvement.” 2010. Web. 22 Jul 2019.

Vancouver:

Yoon HJ. Humorous reappraisal of threat information in advertising: the effects of humor and involvement. [Internet] [Doctoral dissertation]. University of Georgia; 2010. [cited 2019 Jul 22]. Available from: http://purl.galileo.usg.edu/uga_etd/yoon_hye-jin_201008_phd.

Council of Science Editors:

Yoon HJ. Humorous reappraisal of threat information in advertising: the effects of humor and involvement. [Doctoral Dissertation]. University of Georgia; 2010. Available from: http://purl.galileo.usg.edu/uga_etd/yoon_hye-jin_201008_phd


University of Georgia

6. Ren, Cunfang. Protective trade policy and global film market: a cross-sectional analysis of regulatory trade barriers and their impacts on the competitive status of national film industries, 2000-2007.

Degree: PhD, Mass Communication, 2011, University of Georgia

 Acknowledging the economic and cultural significance of developing national film industries, and in responding to the debate concerning cultural protectionism in the international community, this… (more)

Subjects/Keywords: Culture Protectionism; Trade; Film Industry; Protective Trade Policy; Regulatory Trade Barriers; Effect; Effectiveness

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APA (6th Edition):

Ren, C. (2011). Protective trade policy and global film market: a cross-sectional analysis of regulatory trade barriers and their impacts on the competitive status of national film industries, 2000-2007. (Doctoral Dissertation). University of Georgia. Retrieved from http://purl.galileo.usg.edu/uga_etd/ren_cunfang_201112_phd

Chicago Manual of Style (16th Edition):

Ren, Cunfang. “Protective trade policy and global film market: a cross-sectional analysis of regulatory trade barriers and their impacts on the competitive status of national film industries, 2000-2007.” 2011. Doctoral Dissertation, University of Georgia. Accessed July 22, 2019. http://purl.galileo.usg.edu/uga_etd/ren_cunfang_201112_phd.

MLA Handbook (7th Edition):

Ren, Cunfang. “Protective trade policy and global film market: a cross-sectional analysis of regulatory trade barriers and their impacts on the competitive status of national film industries, 2000-2007.” 2011. Web. 22 Jul 2019.

Vancouver:

Ren C. Protective trade policy and global film market: a cross-sectional analysis of regulatory trade barriers and their impacts on the competitive status of national film industries, 2000-2007. [Internet] [Doctoral dissertation]. University of Georgia; 2011. [cited 2019 Jul 22]. Available from: http://purl.galileo.usg.edu/uga_etd/ren_cunfang_201112_phd.

Council of Science Editors:

Ren C. Protective trade policy and global film market: a cross-sectional analysis of regulatory trade barriers and their impacts on the competitive status of national film industries, 2000-2007. [Doctoral Dissertation]. University of Georgia; 2011. Available from: http://purl.galileo.usg.edu/uga_etd/ren_cunfang_201112_phd

7. Guffey, Gary Charles. Influences on the decision to share or copy copyright-protected recorded music among journalism and mass communication college students.

Degree: PhD, Mass Communication, 2012, University of Georgia

 The music industry faces a crisis as digital technology enables an inexpensive way to share or copy copyright-protected files using the Internet as a distribution… (more)

Subjects/Keywords: Music Piracy

…structured questionnaire to interview 20 University of Georgia journalism and mass communication… …this group. The University of Georgia Institutional Review Board (IRB) approved the… 

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APA (6th Edition):

Guffey, G. C. (2012). Influences on the decision to share or copy copyright-protected recorded music among journalism and mass communication college students. (Doctoral Dissertation). University of Georgia. Retrieved from http://purl.galileo.usg.edu/uga_etd/guffey_gary_c_201212_phd

Chicago Manual of Style (16th Edition):

Guffey, Gary Charles. “Influences on the decision to share or copy copyright-protected recorded music among journalism and mass communication college students.” 2012. Doctoral Dissertation, University of Georgia. Accessed July 22, 2019. http://purl.galileo.usg.edu/uga_etd/guffey_gary_c_201212_phd.

MLA Handbook (7th Edition):

Guffey, Gary Charles. “Influences on the decision to share or copy copyright-protected recorded music among journalism and mass communication college students.” 2012. Web. 22 Jul 2019.

Vancouver:

Guffey GC. Influences on the decision to share or copy copyright-protected recorded music among journalism and mass communication college students. [Internet] [Doctoral dissertation]. University of Georgia; 2012. [cited 2019 Jul 22]. Available from: http://purl.galileo.usg.edu/uga_etd/guffey_gary_c_201212_phd.

Council of Science Editors:

Guffey GC. Influences on the decision to share or copy copyright-protected recorded music among journalism and mass communication college students. [Doctoral Dissertation]. University of Georgia; 2012. Available from: http://purl.galileo.usg.edu/uga_etd/guffey_gary_c_201212_phd


University of Georgia

8. Burke, Kelly Elizabeth. A perfect duet?: brand personality positioning and advertising music matching.

Degree: MA, Journalism, 2004, University of Georgia

 In comparison to other notable topics in advertising, music in advertising is a subject of relatively scarce study in mass communication research despite its prevalent… (more)

Subjects/Keywords: Brand Personality

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APA (6th Edition):

Burke, K. E. (2004). A perfect duet?: brand personality positioning and advertising music matching. (Masters Thesis). University of Georgia. Retrieved from http://purl.galileo.usg.edu/uga_etd/burke_kelly_e_200405_ma

Chicago Manual of Style (16th Edition):

Burke, Kelly Elizabeth. “A perfect duet?: brand personality positioning and advertising music matching.” 2004. Masters Thesis, University of Georgia. Accessed July 22, 2019. http://purl.galileo.usg.edu/uga_etd/burke_kelly_e_200405_ma.

MLA Handbook (7th Edition):

Burke, Kelly Elizabeth. “A perfect duet?: brand personality positioning and advertising music matching.” 2004. Web. 22 Jul 2019.

Vancouver:

Burke KE. A perfect duet?: brand personality positioning and advertising music matching. [Internet] [Masters thesis]. University of Georgia; 2004. [cited 2019 Jul 22]. Available from: http://purl.galileo.usg.edu/uga_etd/burke_kelly_e_200405_ma.

Council of Science Editors:

Burke KE. A perfect duet?: brand personality positioning and advertising music matching. [Masters Thesis]. University of Georgia; 2004. Available from: http://purl.galileo.usg.edu/uga_etd/burke_kelly_e_200405_ma


University of Georgia

9. Shin, DongHwan. Movie preference before watching: the role of perceived-fit between movies and actors.

Degree: MA, Journalism and Mass Communication, 2006, University of Georgia

 Movie stars have dominated Hollywood for as long as movies have been one of the most popular forms of entertainment media for the public. With… (more)

Subjects/Keywords: Priori Preference

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APA (6th Edition):

Shin, D. (2006). Movie preference before watching: the role of perceived-fit between movies and actors. (Masters Thesis). University of Georgia. Retrieved from http://purl.galileo.usg.edu/uga_etd/shin_donghwan_200608_ma

Chicago Manual of Style (16th Edition):

Shin, DongHwan. “Movie preference before watching: the role of perceived-fit between movies and actors.” 2006. Masters Thesis, University of Georgia. Accessed July 22, 2019. http://purl.galileo.usg.edu/uga_etd/shin_donghwan_200608_ma.

MLA Handbook (7th Edition):

Shin, DongHwan. “Movie preference before watching: the role of perceived-fit between movies and actors.” 2006. Web. 22 Jul 2019.

Vancouver:

Shin D. Movie preference before watching: the role of perceived-fit between movies and actors. [Internet] [Masters thesis]. University of Georgia; 2006. [cited 2019 Jul 22]. Available from: http://purl.galileo.usg.edu/uga_etd/shin_donghwan_200608_ma.

Council of Science Editors:

Shin D. Movie preference before watching: the role of perceived-fit between movies and actors. [Masters Thesis]. University of Georgia; 2006. Available from: http://purl.galileo.usg.edu/uga_etd/shin_donghwan_200608_ma

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