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You searched for +publisher:"University of Georgia" +contributor:("Kaye D. Sweetser Trammell"). One record found.

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University of Georgia

1. Sines, Karen Renée. Recruiting millennials: how official admission blogs depict colleges and universities from a public relations perspective.

Degree: MA, Journalism and Mass Communication, 2007, University of Georgia

The purpose of this exploratory study was to uncover the way student bloggers depicted their colleges and universities through the use of frames on official university sanctioned blogs. Using content analysis, this study analyzed blog posts (n = 2,471) from 92 institutions, representing 349 individual bloggers. Of special interest were the specific attributes and tone used by bloggers to describe their institutions and the use of framing mechanisms and dialogic features. The study discovered that bloggers overwhelmingly used the social life and academics frames when posting and were mostly positive in tone. About one-third of posts included pictures, most which showed images of interest to prospective students. The study also revealed that institutions did not take full advantage of the potential for two-way communication through recruitment blogs. Implications for public relations practitioners are discussed. Advisors/Committee Members: Kaye D. Sweetser Trammell.

Subjects/Keywords: Attribute Agenda Setting

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Sines, K. R. (2007). Recruiting millennials: how official admission blogs depict colleges and universities from a public relations perspective. (Masters Thesis). University of Georgia. Retrieved from http://purl.galileo.usg.edu/uga_etd/sines_karen_r_200705_ma

Chicago Manual of Style (16th Edition):

Sines, Karen Renée. “Recruiting millennials: how official admission blogs depict colleges and universities from a public relations perspective.” 2007. Masters Thesis, University of Georgia. Accessed February 17, 2019. http://purl.galileo.usg.edu/uga_etd/sines_karen_r_200705_ma.

MLA Handbook (7th Edition):

Sines, Karen Renée. “Recruiting millennials: how official admission blogs depict colleges and universities from a public relations perspective.” 2007. Web. 17 Feb 2019.

Vancouver:

Sines KR. Recruiting millennials: how official admission blogs depict colleges and universities from a public relations perspective. [Internet] [Masters thesis]. University of Georgia; 2007. [cited 2019 Feb 17]. Available from: http://purl.galileo.usg.edu/uga_etd/sines_karen_r_200705_ma.

Council of Science Editors:

Sines KR. Recruiting millennials: how official admission blogs depict colleges and universities from a public relations perspective. [Masters Thesis]. University of Georgia; 2007. Available from: http://purl.galileo.usg.edu/uga_etd/sines_karen_r_200705_ma

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