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You searched for +publisher:"University of Georgia" +contributor:("Jeff Springston"). One record found.

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University of Georgia

1. Swanson, Elizabeth A. Mortification as a crisis response strategy in hospital malpractice situations: a content analysis of www.sorryworks.net.

Degree: MA, Journalism and Mass Communication, 2008, University of Georgia

Mortification is an image restoration and crisis response strategy proposed by public relations scholars William Benoit and W. Timothy Coombs. Many healthcare professionals avoid apology in malpractice situations, treating the event as a legal problem. However, an up-and-coming organization, SorryWorks! Coalition, sees medical malpractice instead as a customer service problem. SorryWorks! takes the traditional medical cultures inclination to defend and deny┬┤ mistakes head on, and is an advocate for appropriate disclosure, apology, and compensation in medical crisis, similar to Benoits and Coombs concept of mortification. This study analyzes the strategies recommended by SorryWorks! Coalition in context of Coombs crisis response strategy based on Attribution Theory and Benoits Image Restoration Theory. It also compares public relations strategies SorryWorks! Coalition is advocating with strategies the organization actually uses to get its points across. Results of this study suggest the possibility of additional strategies that would enhance Benoits and Coombs proposed frameworks. Advisors/Committee Members: Jeff Springston.

Subjects/Keywords: public relations

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Swanson, E. A. (2008). Mortification as a crisis response strategy in hospital malpractice situations: a content analysis of www.sorryworks.net. (Masters Thesis). University of Georgia. Retrieved from http://purl.galileo.usg.edu/uga_etd/swanson_elizabeth_a_200805_ma

Chicago Manual of Style (16th Edition):

Swanson, Elizabeth A. “Mortification as a crisis response strategy in hospital malpractice situations: a content analysis of www.sorryworks.net.” 2008. Masters Thesis, University of Georgia. Accessed October 22, 2019. http://purl.galileo.usg.edu/uga_etd/swanson_elizabeth_a_200805_ma.

MLA Handbook (7th Edition):

Swanson, Elizabeth A. “Mortification as a crisis response strategy in hospital malpractice situations: a content analysis of www.sorryworks.net.” 2008. Web. 22 Oct 2019.

Vancouver:

Swanson EA. Mortification as a crisis response strategy in hospital malpractice situations: a content analysis of www.sorryworks.net. [Internet] [Masters thesis]. University of Georgia; 2008. [cited 2019 Oct 22]. Available from: http://purl.galileo.usg.edu/uga_etd/swanson_elizabeth_a_200805_ma.

Council of Science Editors:

Swanson EA. Mortification as a crisis response strategy in hospital malpractice situations: a content analysis of www.sorryworks.net. [Masters Thesis]. University of Georgia; 2008. Available from: http://purl.galileo.usg.edu/uga_etd/swanson_elizabeth_a_200805_ma

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