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You searched for +publisher:"University of Florida" +contributor:("Villegas, Jorge"). Showing records 1 – 28 of 28 total matches.

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University of Florida

1. Parker, Anna. Issue Advertising Effects of Frame Valence and Advertising Message Involvement on Attitudes and Behavior.

Degree: M.Adv., Advertising - Journalism and Communications, 2009, University of Florida

 Pairing a brand with a social issue has become a key tactic for building brand equity. Such marketing communication strategies seek to move brands from… (more)

Subjects/Keywords: Advertising; Advertising research; Binge drinking; Brands; Marketing; Mathematical dependent variables; Opinion advertising; Persuasion; Psychological attitudes; Questionnaires; advertising, attitudes, behavior, corporate, framing, involvement, issues, responsibility, social

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APA (6th Edition):

Parker, A. (2009). Issue Advertising Effects of Frame Valence and Advertising Message Involvement on Attitudes and Behavior. (Masters Thesis). University of Florida. Retrieved from http://ufdc.ufl.edu/UFE0024176

Chicago Manual of Style (16th Edition):

Parker, Anna. “Issue Advertising Effects of Frame Valence and Advertising Message Involvement on Attitudes and Behavior.” 2009. Masters Thesis, University of Florida. Accessed July 16, 2019. http://ufdc.ufl.edu/UFE0024176.

MLA Handbook (7th Edition):

Parker, Anna. “Issue Advertising Effects of Frame Valence and Advertising Message Involvement on Attitudes and Behavior.” 2009. Web. 16 Jul 2019.

Vancouver:

Parker A. Issue Advertising Effects of Frame Valence and Advertising Message Involvement on Attitudes and Behavior. [Internet] [Masters thesis]. University of Florida; 2009. [cited 2019 Jul 16]. Available from: http://ufdc.ufl.edu/UFE0024176.

Council of Science Editors:

Parker A. Issue Advertising Effects of Frame Valence and Advertising Message Involvement on Attitudes and Behavior. [Masters Thesis]. University of Florida; 2009. Available from: http://ufdc.ufl.edu/UFE0024176


University of Florida

2. Wang, Ping. Product Placement As Public Relations Examining the Role of Product Placement and Practitioners? Perceived Effectiveness of Product Placement in Social Media.

Degree: MA, Mass Communication - Journalism and Communications, 2009, University of Florida

 Abstract of Thesis Presented to the Graduate School of the University of Florida in Partial Fulfillment of the Requirements for the Degree of Master of… (more)

Subjects/Keywords: Blogs; Brands; Entertainment; Online social networking; Product placement; Public relations; Social media; Social perception; Video sharing; Viewers; communication, online, practitioners, product, public, social

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APA (6th Edition):

Wang, P. (2009). Product Placement As Public Relations Examining the Role of Product Placement and Practitioners? Perceived Effectiveness of Product Placement in Social Media. (Masters Thesis). University of Florida. Retrieved from http://ufdc.ufl.edu/UFE0024645

Chicago Manual of Style (16th Edition):

Wang, Ping. “Product Placement As Public Relations Examining the Role of Product Placement and Practitioners? Perceived Effectiveness of Product Placement in Social Media.” 2009. Masters Thesis, University of Florida. Accessed July 16, 2019. http://ufdc.ufl.edu/UFE0024645.

MLA Handbook (7th Edition):

Wang, Ping. “Product Placement As Public Relations Examining the Role of Product Placement and Practitioners? Perceived Effectiveness of Product Placement in Social Media.” 2009. Web. 16 Jul 2019.

Vancouver:

Wang P. Product Placement As Public Relations Examining the Role of Product Placement and Practitioners? Perceived Effectiveness of Product Placement in Social Media. [Internet] [Masters thesis]. University of Florida; 2009. [cited 2019 Jul 16]. Available from: http://ufdc.ufl.edu/UFE0024645.

Council of Science Editors:

Wang P. Product Placement As Public Relations Examining the Role of Product Placement and Practitioners? Perceived Effectiveness of Product Placement in Social Media. [Masters Thesis]. University of Florida; 2009. Available from: http://ufdc.ufl.edu/UFE0024645


University of Florida

3. Shapiro, April. Social Networks Brand Familiarity's Effects on Brand Personality.

Degree: M.Adv., Advertising - Journalism and Communications, 2009, University of Florida

 Brands are a vital asset to today's marketplace in that they create value for a company and are often the link between company and consumer.… (more)

Subjects/Keywords: Adjectives; Brands; College students; Customer relations; Online social networking; Personality; Questionnaires; Social media; Social networking; Websites; brand, consensus, familiarity, network, personality, social

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APA (6th Edition):

Shapiro, A. (2009). Social Networks Brand Familiarity's Effects on Brand Personality. (Masters Thesis). University of Florida. Retrieved from http://ufdc.ufl.edu/UFE0024164

Chicago Manual of Style (16th Edition):

Shapiro, April. “Social Networks Brand Familiarity's Effects on Brand Personality.” 2009. Masters Thesis, University of Florida. Accessed July 16, 2019. http://ufdc.ufl.edu/UFE0024164.

MLA Handbook (7th Edition):

Shapiro, April. “Social Networks Brand Familiarity's Effects on Brand Personality.” 2009. Web. 16 Jul 2019.

Vancouver:

Shapiro A. Social Networks Brand Familiarity's Effects on Brand Personality. [Internet] [Masters thesis]. University of Florida; 2009. [cited 2019 Jul 16]. Available from: http://ufdc.ufl.edu/UFE0024164.

Council of Science Editors:

Shapiro A. Social Networks Brand Familiarity's Effects on Brand Personality. [Masters Thesis]. University of Florida; 2009. Available from: http://ufdc.ufl.edu/UFE0024164


University of Florida

4. Canning, Brian. Fan Involvement and Sponsorship Effects of University of Florida Athletics.

Degree: M.Adv., Advertising - Journalism and Communications, 2009, University of Florida

 A considerable amount of research exists on the concept of involvement. Fan involvement, however, has been paid far less attention, particularly when paired with the… (more)

Subjects/Keywords: Advertising research; Baseball; Brand image; Brands; Graphics; Marketing; Motivation; Motivation research; Sponsorship; Sports; baseball, fan, football, involvement, sponsorship, sport

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APA (6th Edition):

Canning, B. (2009). Fan Involvement and Sponsorship Effects of University of Florida Athletics. (Masters Thesis). University of Florida. Retrieved from http://ufdc.ufl.edu/UFE0024169

Chicago Manual of Style (16th Edition):

Canning, Brian. “Fan Involvement and Sponsorship Effects of University of Florida Athletics.” 2009. Masters Thesis, University of Florida. Accessed July 16, 2019. http://ufdc.ufl.edu/UFE0024169.

MLA Handbook (7th Edition):

Canning, Brian. “Fan Involvement and Sponsorship Effects of University of Florida Athletics.” 2009. Web. 16 Jul 2019.

Vancouver:

Canning B. Fan Involvement and Sponsorship Effects of University of Florida Athletics. [Internet] [Masters thesis]. University of Florida; 2009. [cited 2019 Jul 16]. Available from: http://ufdc.ufl.edu/UFE0024169.

Council of Science Editors:

Canning B. Fan Involvement and Sponsorship Effects of University of Florida Athletics. [Masters Thesis]. University of Florida; 2009. Available from: http://ufdc.ufl.edu/UFE0024169


University of Florida

5. Bang, Ji-Young. Blogs and Their Impacts on Brands.

Degree: MA, Mass Communication - Journalism and Communications, 2009, University of Florida

 The influence of blogs appears to be growing dramatically. According to media reports, there has been a significant increase in the number of blog users.… (more)

Subjects/Keywords: Blogs; Brands; Data quality; Journalism; Laptop computers; Mathematical variables; Multiple regression; News content; Psychological attitudes; Social interaction; blog, brands, credibility, media, online

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APA (6th Edition):

Bang, J. (2009). Blogs and Their Impacts on Brands. (Masters Thesis). University of Florida. Retrieved from http://ufdc.ufl.edu/UFE0025017

Chicago Manual of Style (16th Edition):

Bang, Ji-Young. “Blogs and Their Impacts on Brands.” 2009. Masters Thesis, University of Florida. Accessed July 16, 2019. http://ufdc.ufl.edu/UFE0025017.

MLA Handbook (7th Edition):

Bang, Ji-Young. “Blogs and Their Impacts on Brands.” 2009. Web. 16 Jul 2019.

Vancouver:

Bang J. Blogs and Their Impacts on Brands. [Internet] [Masters thesis]. University of Florida; 2009. [cited 2019 Jul 16]. Available from: http://ufdc.ufl.edu/UFE0025017.

Council of Science Editors:

Bang J. Blogs and Their Impacts on Brands. [Masters Thesis]. University of Florida; 2009. Available from: http://ufdc.ufl.edu/UFE0025017


University of Florida

6. Lee, Jaejin. Effects of Online Brand Community on Brand Loyalty A Uses and Gratifications Perspective.

Degree: M.Adv., Advertising - Journalism and Communications, 2009, University of Florida

 EFFECTS OF ONLINE BRAND COMMUNITY ON BRAND LOYALTY: A USES AND GRATIFICATIONS PERSPECTIVE The exponential growth of the Internet has enabled us to have various… (more)

Subjects/Keywords: Academic communities; Brand loyalty; Brands; Community life; Community relations; Community resource files; Consumer convenience; Online communities; Social interaction; Virtual communities; brand, community, loyalty, online, purchase, virtual

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APA (6th Edition):

Lee, J. (2009). Effects of Online Brand Community on Brand Loyalty A Uses and Gratifications Perspective. (Masters Thesis). University of Florida. Retrieved from http://ufdc.ufl.edu/UFE0024618

Chicago Manual of Style (16th Edition):

Lee, Jaejin. “Effects of Online Brand Community on Brand Loyalty A Uses and Gratifications Perspective.” 2009. Masters Thesis, University of Florida. Accessed July 16, 2019. http://ufdc.ufl.edu/UFE0024618.

MLA Handbook (7th Edition):

Lee, Jaejin. “Effects of Online Brand Community on Brand Loyalty A Uses and Gratifications Perspective.” 2009. Web. 16 Jul 2019.

Vancouver:

Lee J. Effects of Online Brand Community on Brand Loyalty A Uses and Gratifications Perspective. [Internet] [Masters thesis]. University of Florida; 2009. [cited 2019 Jul 16]. Available from: http://ufdc.ufl.edu/UFE0024618.

Council of Science Editors:

Lee J. Effects of Online Brand Community on Brand Loyalty A Uses and Gratifications Perspective. [Masters Thesis]. University of Florida; 2009. Available from: http://ufdc.ufl.edu/UFE0024618


University of Florida

7. Harris, Keitra. Exploring Advertising Campaigns and Bilingual Consumers Studying the Effects of Codeswitching and the Accommodation Theory.

Degree: M.Adv., Advertising - Journalism and Communications, 2009, University of Florida

 Codeswitching occurs when a bilingual person, namely Spanish-English bilinguals switch between English and Spanish during a conversation, even within a single sentence. Although there are… (more)

Subjects/Keywords: Acculturation; Advertising campaigns; Advertising research; Consumer advertising; Consumer research; Cultural assimilation; Hispanics; Language; Linguistics; Questionnaires; accommodation, bilingual, codeswitching, experiment, grosjean, koslow, spanglish, whorf

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APA (6th Edition):

Harris, K. (2009). Exploring Advertising Campaigns and Bilingual Consumers Studying the Effects of Codeswitching and the Accommodation Theory. (Masters Thesis). University of Florida. Retrieved from http://ufdc.ufl.edu/UFE0024651

Chicago Manual of Style (16th Edition):

Harris, Keitra. “Exploring Advertising Campaigns and Bilingual Consumers Studying the Effects of Codeswitching and the Accommodation Theory.” 2009. Masters Thesis, University of Florida. Accessed July 16, 2019. http://ufdc.ufl.edu/UFE0024651.

MLA Handbook (7th Edition):

Harris, Keitra. “Exploring Advertising Campaigns and Bilingual Consumers Studying the Effects of Codeswitching and the Accommodation Theory.” 2009. Web. 16 Jul 2019.

Vancouver:

Harris K. Exploring Advertising Campaigns and Bilingual Consumers Studying the Effects of Codeswitching and the Accommodation Theory. [Internet] [Masters thesis]. University of Florida; 2009. [cited 2019 Jul 16]. Available from: http://ufdc.ufl.edu/UFE0024651.

Council of Science Editors:

Harris K. Exploring Advertising Campaigns and Bilingual Consumers Studying the Effects of Codeswitching and the Accommodation Theory. [Masters Thesis]. University of Florida; 2009. Available from: http://ufdc.ufl.edu/UFE0024651


University of Florida

8. Ehrlich, Amanda. Portrayal of Women in Print Advertisements for Hormonal Contraceptives Using Qualitative Interviews and Focus Groups to Study Agency Professionals and Their Target Consumers.

Degree: M.Adv., Advertising - Journalism and Communications, 2009, University of Florida

 This thesis presents a pilot study regarding the portrayal of women in print advertisements for hormonal contraceptives. Utilizing the qualitative methods of one-on-one interviews and… (more)

Subjects/Keywords: Advertising campaigns; Advertising research; Birth control; Brands; Consumer advertising; Depth interviews; Focus groups; Gender roles; Research methods; Women; account, advertising, birth, contraceptives, dtc, focus, hormonal, pharmaceutical, planning

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APA (6th Edition):

Ehrlich, A. (2009). Portrayal of Women in Print Advertisements for Hormonal Contraceptives Using Qualitative Interviews and Focus Groups to Study Agency Professionals and Their Target Consumers. (Masters Thesis). University of Florida. Retrieved from http://ufdc.ufl.edu/UFE0024426

Chicago Manual of Style (16th Edition):

Ehrlich, Amanda. “Portrayal of Women in Print Advertisements for Hormonal Contraceptives Using Qualitative Interviews and Focus Groups to Study Agency Professionals and Their Target Consumers.” 2009. Masters Thesis, University of Florida. Accessed July 16, 2019. http://ufdc.ufl.edu/UFE0024426.

MLA Handbook (7th Edition):

Ehrlich, Amanda. “Portrayal of Women in Print Advertisements for Hormonal Contraceptives Using Qualitative Interviews and Focus Groups to Study Agency Professionals and Their Target Consumers.” 2009. Web. 16 Jul 2019.

Vancouver:

Ehrlich A. Portrayal of Women in Print Advertisements for Hormonal Contraceptives Using Qualitative Interviews and Focus Groups to Study Agency Professionals and Their Target Consumers. [Internet] [Masters thesis]. University of Florida; 2009. [cited 2019 Jul 16]. Available from: http://ufdc.ufl.edu/UFE0024426.

Council of Science Editors:

Ehrlich A. Portrayal of Women in Print Advertisements for Hormonal Contraceptives Using Qualitative Interviews and Focus Groups to Study Agency Professionals and Their Target Consumers. [Masters Thesis]. University of Florida; 2009. Available from: http://ufdc.ufl.edu/UFE0024426


University of Florida

9. Park, Jin Seong. Effects of Consumer Mood States on Processing of Disease Information in Direct-to-Consumer Antidepressant Advertising and Perceived Future Risk of Depression.

Degree: PhD, Mass Communication - Journalism and Communications, 2009, University of Florida

 The purpose of this research is to show that consumers' mood states affect the way they process health information from consumer-targeted drug advertisements as well… (more)

Subjects/Keywords: Advertising research; Consumer advertising; Consumer information; Consumer research; Disease risks; Diseases; Health information; Judgment; Life events; Symptomatology

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APA (6th Edition):

Park, J. S. (2009). Effects of Consumer Mood States on Processing of Disease Information in Direct-to-Consumer Antidepressant Advertising and Perceived Future Risk of Depression. (Doctoral Dissertation). University of Florida. Retrieved from http://ufdc.ufl.edu/UFE0022799

Chicago Manual of Style (16th Edition):

Park, Jin Seong. “Effects of Consumer Mood States on Processing of Disease Information in Direct-to-Consumer Antidepressant Advertising and Perceived Future Risk of Depression.” 2009. Doctoral Dissertation, University of Florida. Accessed July 16, 2019. http://ufdc.ufl.edu/UFE0022799.

MLA Handbook (7th Edition):

Park, Jin Seong. “Effects of Consumer Mood States on Processing of Disease Information in Direct-to-Consumer Antidepressant Advertising and Perceived Future Risk of Depression.” 2009. Web. 16 Jul 2019.

Vancouver:

Park JS. Effects of Consumer Mood States on Processing of Disease Information in Direct-to-Consumer Antidepressant Advertising and Perceived Future Risk of Depression. [Internet] [Doctoral dissertation]. University of Florida; 2009. [cited 2019 Jul 16]. Available from: http://ufdc.ufl.edu/UFE0022799.

Council of Science Editors:

Park JS. Effects of Consumer Mood States on Processing of Disease Information in Direct-to-Consumer Antidepressant Advertising and Perceived Future Risk of Depression. [Doctoral Dissertation]. University of Florida; 2009. Available from: http://ufdc.ufl.edu/UFE0022799


University of Florida

10. Kim, Jung-Eun. Understanding Corporate Social Responsibility in the Tourism Industry.

Degree: PhD, Health and Human Performance - Tourism, Recreation, and Sport Management, 2009, University of Florida

 The primary purpose of this study was to understand corporate socially responsible behaviors of tourism organizations and tourism professionals? attitudes toward corporate social responsibility (CSR).… (more)

Subjects/Keywords: Business management; Business structures; Corporate social responsibility; Corporations; Marketing; Psychological attitudes; Social responsibility; Tourism; Tours; Travel agencies; cev, csr, presor, sustainable

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APA (6th Edition):

Kim, J. (2009). Understanding Corporate Social Responsibility in the Tourism Industry. (Doctoral Dissertation). University of Florida. Retrieved from http://ufdc.ufl.edu/UFE0024385

Chicago Manual of Style (16th Edition):

Kim, Jung-Eun. “Understanding Corporate Social Responsibility in the Tourism Industry.” 2009. Doctoral Dissertation, University of Florida. Accessed July 16, 2019. http://ufdc.ufl.edu/UFE0024385.

MLA Handbook (7th Edition):

Kim, Jung-Eun. “Understanding Corporate Social Responsibility in the Tourism Industry.” 2009. Web. 16 Jul 2019.

Vancouver:

Kim J. Understanding Corporate Social Responsibility in the Tourism Industry. [Internet] [Doctoral dissertation]. University of Florida; 2009. [cited 2019 Jul 16]. Available from: http://ufdc.ufl.edu/UFE0024385.

Council of Science Editors:

Kim J. Understanding Corporate Social Responsibility in the Tourism Industry. [Doctoral Dissertation]. University of Florida; 2009. Available from: http://ufdc.ufl.edu/UFE0024385


University of Florida

11. Ye, Huan. The Drive of Perfectionism Behind Maximization.

Degree: PhD, Counseling Psychology - Psychology, 2010, University of Florida

 Past research identified maximization as a trait-like decision-making style associated with negative psychological consequences. Based on a large college student sample, Study 1 of the… (more)

Subjects/Keywords: Cognitive psychology; Happiness; Modeling; Need for cognition; Perfectionism; Personality psychology; Psychological counseling; Psychological research; Psychology; Psychometrics; depression, maximization, need, perfectionism

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APA (6th Edition):

Ye, H. (2010). The Drive of Perfectionism Behind Maximization. (Doctoral Dissertation). University of Florida. Retrieved from http://ufdc.ufl.edu/UFE0024808

Chicago Manual of Style (16th Edition):

Ye, Huan. “The Drive of Perfectionism Behind Maximization.” 2010. Doctoral Dissertation, University of Florida. Accessed July 16, 2019. http://ufdc.ufl.edu/UFE0024808.

MLA Handbook (7th Edition):

Ye, Huan. “The Drive of Perfectionism Behind Maximization.” 2010. Web. 16 Jul 2019.

Vancouver:

Ye H. The Drive of Perfectionism Behind Maximization. [Internet] [Doctoral dissertation]. University of Florida; 2010. [cited 2019 Jul 16]. Available from: http://ufdc.ufl.edu/UFE0024808.

Council of Science Editors:

Ye H. The Drive of Perfectionism Behind Maximization. [Doctoral Dissertation]. University of Florida; 2010. Available from: http://ufdc.ufl.edu/UFE0024808


University of Florida

12. Cahyanto, Ignatius P. Modeling Tourist’s Evacuation Decision While at the Destination Effects of Individual Characteristics, Travel Related Variables, Information Search and Risk Appraisal.

Degree: PhD, Health and Human Performance, 2012, University of Florida

 The purpose of this study was to examine the role of tourists’ individual characteristics, travel related variables, information search and risk appraisal in influencing their… (more)

Subjects/Keywords: Analytical forecasting; Disasters; Emergency evacuations; Hurricanes; Information search; Information search behavior; Mathematical variables; Tourism; Travel; Warnings; evacuation  – hurricane  – tourist

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APA (6th Edition):

Cahyanto, I. P. (2012). Modeling Tourist’s Evacuation Decision While at the Destination Effects of Individual Characteristics, Travel Related Variables, Information Search and Risk Appraisal. (Doctoral Dissertation). University of Florida. Retrieved from http://ufdc.ufl.edu/UFE0044019

Chicago Manual of Style (16th Edition):

Cahyanto, Ignatius P. “Modeling Tourist’s Evacuation Decision While at the Destination Effects of Individual Characteristics, Travel Related Variables, Information Search and Risk Appraisal.” 2012. Doctoral Dissertation, University of Florida. Accessed July 16, 2019. http://ufdc.ufl.edu/UFE0044019.

MLA Handbook (7th Edition):

Cahyanto, Ignatius P. “Modeling Tourist’s Evacuation Decision While at the Destination Effects of Individual Characteristics, Travel Related Variables, Information Search and Risk Appraisal.” 2012. Web. 16 Jul 2019.

Vancouver:

Cahyanto IP. Modeling Tourist’s Evacuation Decision While at the Destination Effects of Individual Characteristics, Travel Related Variables, Information Search and Risk Appraisal. [Internet] [Doctoral dissertation]. University of Florida; 2012. [cited 2019 Jul 16]. Available from: http://ufdc.ufl.edu/UFE0044019.

Council of Science Editors:

Cahyanto IP. Modeling Tourist’s Evacuation Decision While at the Destination Effects of Individual Characteristics, Travel Related Variables, Information Search and Risk Appraisal. [Doctoral Dissertation]. University of Florida; 2012. Available from: http://ufdc.ufl.edu/UFE0044019


University of Florida

13. Nasir, Irtifa. An Executional and Cultural Analysis of Television Advertisements in Pakistan.

Degree: M.Adv., Advertising - Journalism and Communications, 2008, University of Florida

 The primary purpose of this study was to explore the creative executional characteristics and dominant cultural values portrayed in Pakistani television advertising. The study also… (more)

Subjects/Keywords: Advertising campaigns; Advertising research; Beverages; Carbonated beverages; Commercial music; Commercials; Cultural values; South Asian culture; Television commercials; Waste byproducts; advertisements, analysis, commercials, cultural, culture, dimensions, hofstede, pakistan, pakistani

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APA (6th Edition):

Nasir, I. (2008). An Executional and Cultural Analysis of Television Advertisements in Pakistan. (Masters Thesis). University of Florida. Retrieved from http://ufdc.ufl.edu/UFE0021882

Chicago Manual of Style (16th Edition):

Nasir, Irtifa. “An Executional and Cultural Analysis of Television Advertisements in Pakistan.” 2008. Masters Thesis, University of Florida. Accessed July 16, 2019. http://ufdc.ufl.edu/UFE0021882.

MLA Handbook (7th Edition):

Nasir, Irtifa. “An Executional and Cultural Analysis of Television Advertisements in Pakistan.” 2008. Web. 16 Jul 2019.

Vancouver:

Nasir I. An Executional and Cultural Analysis of Television Advertisements in Pakistan. [Internet] [Masters thesis]. University of Florida; 2008. [cited 2019 Jul 16]. Available from: http://ufdc.ufl.edu/UFE0021882.

Council of Science Editors:

Nasir I. An Executional and Cultural Analysis of Television Advertisements in Pakistan. [Masters Thesis]. University of Florida; 2008. Available from: http://ufdc.ufl.edu/UFE0021882


University of Florida

14. Jung, Wan. Influence of Message Framing, Involvement, and Nicotine Dependence on Effectiveness of Anti-Smoking Public Service Announcements.

Degree: M.Adv., Advertising - Journalism and Communications, 2008, University of Florida

 Studies examining message framing effects have yielded conflicting findings. Some studies find that positively framed messages are more persuasive than negatively framed messages. Other studies… (more)

Subjects/Keywords: Addiction; Cigarettes; Consumer research; Framing effects; Mathematical dependent variables; Motivation; Persuasion; Psychological attitudes; Statistical models; Tobacco use disorder; addiction, framing, involvement, psa, smoking

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APA (6th Edition):

Jung, W. (2008). Influence of Message Framing, Involvement, and Nicotine Dependence on Effectiveness of Anti-Smoking Public Service Announcements. (Masters Thesis). University of Florida. Retrieved from http://ufdc.ufl.edu/UFE0022338

Chicago Manual of Style (16th Edition):

Jung, Wan. “Influence of Message Framing, Involvement, and Nicotine Dependence on Effectiveness of Anti-Smoking Public Service Announcements.” 2008. Masters Thesis, University of Florida. Accessed July 16, 2019. http://ufdc.ufl.edu/UFE0022338.

MLA Handbook (7th Edition):

Jung, Wan. “Influence of Message Framing, Involvement, and Nicotine Dependence on Effectiveness of Anti-Smoking Public Service Announcements.” 2008. Web. 16 Jul 2019.

Vancouver:

Jung W. Influence of Message Framing, Involvement, and Nicotine Dependence on Effectiveness of Anti-Smoking Public Service Announcements. [Internet] [Masters thesis]. University of Florida; 2008. [cited 2019 Jul 16]. Available from: http://ufdc.ufl.edu/UFE0022338.

Council of Science Editors:

Jung W. Influence of Message Framing, Involvement, and Nicotine Dependence on Effectiveness of Anti-Smoking Public Service Announcements. [Masters Thesis]. University of Florida; 2008. Available from: http://ufdc.ufl.edu/UFE0022338


University of Florida

15. Ni, Bimei. Portrayals of Racial Diversity in American Prime-Time TV Commercials.

Degree: M.Adv., Advertising - Journalism and Communications, 2007, University of Florida

Subjects/Keywords: Advertising research; African Americans; Asian Americans; Hispanics; Minority groups; Native Americans; Racial diversity; Television commercials; Television programs; White people; diversity, racial, television

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APA (6th Edition):

Ni, B. (2007). Portrayals of Racial Diversity in American Prime-Time TV Commercials. (Masters Thesis). University of Florida. Retrieved from http://ufdc.ufl.edu/UFE0019677

Chicago Manual of Style (16th Edition):

Ni, Bimei. “Portrayals of Racial Diversity in American Prime-Time TV Commercials.” 2007. Masters Thesis, University of Florida. Accessed July 16, 2019. http://ufdc.ufl.edu/UFE0019677.

MLA Handbook (7th Edition):

Ni, Bimei. “Portrayals of Racial Diversity in American Prime-Time TV Commercials.” 2007. Web. 16 Jul 2019.

Vancouver:

Ni B. Portrayals of Racial Diversity in American Prime-Time TV Commercials. [Internet] [Masters thesis]. University of Florida; 2007. [cited 2019 Jul 16]. Available from: http://ufdc.ufl.edu/UFE0019677.

Council of Science Editors:

Ni B. Portrayals of Racial Diversity in American Prime-Time TV Commercials. [Masters Thesis]. University of Florida; 2007. Available from: http://ufdc.ufl.edu/UFE0019677


University of Florida

16. Lee, Hyoungdong. How Brand Knowledge, Belief, and Experience Predict Consumer's Perceptions of Product Attributes' Benefits An Application in the Auto Industry.

Degree: M.Adv., Advertising - Journalism and Communications, 2007, University of Florida

 This study explores how customers' knowledge contributes to their perception of product benefits and how the perception of product benefits, in turn, builds brand loyalty.… (more)

Subjects/Keywords: Brand image; Brand loyalty; Brands; Consumer research; Customer relations; Knowledge level; Marketing; Multiple regression; Perceptual experiences; Rational emotive psychotherapy; auto, belief, benefit, brand, experience, knowledge, product

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Lee, H. (2007). How Brand Knowledge, Belief, and Experience Predict Consumer's Perceptions of Product Attributes' Benefits An Application in the Auto Industry. (Masters Thesis). University of Florida. Retrieved from http://ufdc.ufl.edu/UFE0021077

Chicago Manual of Style (16th Edition):

Lee, Hyoungdong. “How Brand Knowledge, Belief, and Experience Predict Consumer's Perceptions of Product Attributes' Benefits An Application in the Auto Industry.” 2007. Masters Thesis, University of Florida. Accessed July 16, 2019. http://ufdc.ufl.edu/UFE0021077.

MLA Handbook (7th Edition):

Lee, Hyoungdong. “How Brand Knowledge, Belief, and Experience Predict Consumer's Perceptions of Product Attributes' Benefits An Application in the Auto Industry.” 2007. Web. 16 Jul 2019.

Vancouver:

Lee H. How Brand Knowledge, Belief, and Experience Predict Consumer's Perceptions of Product Attributes' Benefits An Application in the Auto Industry. [Internet] [Masters thesis]. University of Florida; 2007. [cited 2019 Jul 16]. Available from: http://ufdc.ufl.edu/UFE0021077.

Council of Science Editors:

Lee H. How Brand Knowledge, Belief, and Experience Predict Consumer's Perceptions of Product Attributes' Benefits An Application in the Auto Industry. [Masters Thesis]. University of Florida; 2007. Available from: http://ufdc.ufl.edu/UFE0021077


University of Florida

17. Ham, Chang Dae. The Synergy Effect of Advertising and Publicity on Country Brand in the Case of Americans' Attitudes toward South Korea.

Degree: M.Adv., Advertising - Journalism and Communications, 2007, University of Florida

 In the era of the free trade agreement (FTA), developing countries should manage their country brand image to the larger consumer market, such as the… (more)

Subjects/Keywords: Advertising research; Brand image; Brands; Consumer advertising; Electronic products industry; Food industries; Graphics; Marketing; News content; Psychological attitudes; brand, country, synergy

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APA (6th Edition):

Ham, C. D. (2007). The Synergy Effect of Advertising and Publicity on Country Brand in the Case of Americans' Attitudes toward South Korea. (Masters Thesis). University of Florida. Retrieved from http://ufdc.ufl.edu/UFE0021511

Chicago Manual of Style (16th Edition):

Ham, Chang Dae. “The Synergy Effect of Advertising and Publicity on Country Brand in the Case of Americans' Attitudes toward South Korea.” 2007. Masters Thesis, University of Florida. Accessed July 16, 2019. http://ufdc.ufl.edu/UFE0021511.

MLA Handbook (7th Edition):

Ham, Chang Dae. “The Synergy Effect of Advertising and Publicity on Country Brand in the Case of Americans' Attitudes toward South Korea.” 2007. Web. 16 Jul 2019.

Vancouver:

Ham CD. The Synergy Effect of Advertising and Publicity on Country Brand in the Case of Americans' Attitudes toward South Korea. [Internet] [Masters thesis]. University of Florida; 2007. [cited 2019 Jul 16]. Available from: http://ufdc.ufl.edu/UFE0021511.

Council of Science Editors:

Ham CD. The Synergy Effect of Advertising and Publicity on Country Brand in the Case of Americans' Attitudes toward South Korea. [Masters Thesis]. University of Florida; 2007. Available from: http://ufdc.ufl.edu/UFE0021511


University of Florida

18. Lin, Jhih-Syuan. Antecedents and Consequences of Cross-Media Usage A Study of A TV Program's Official Website.

Degree: M.Adv., Advertising - Journalism and Communications, 2008, University of Florida

 Marketers have now embraced online channels as a core device of their marketing communication mix in response to the growing availability of broadband Internet access.… (more)

Subjects/Keywords: Advertising research; Brands; Gossip; Marketing; Motivation; Product placement; Television programs; Television viewing; Viewers; Websites; ability, and, cross, enhanced, gratification, interactivity, involvement, motivation, opportunity, placement, product, program, sem, tv, usage, uses

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APA (6th Edition):

Lin, J. (2008). Antecedents and Consequences of Cross-Media Usage A Study of A TV Program's Official Website. (Masters Thesis). University of Florida. Retrieved from http://ufdc.ufl.edu/UFE0022667

Chicago Manual of Style (16th Edition):

Lin, Jhih-Syuan. “Antecedents and Consequences of Cross-Media Usage A Study of A TV Program's Official Website.” 2008. Masters Thesis, University of Florida. Accessed July 16, 2019. http://ufdc.ufl.edu/UFE0022667.

MLA Handbook (7th Edition):

Lin, Jhih-Syuan. “Antecedents and Consequences of Cross-Media Usage A Study of A TV Program's Official Website.” 2008. Web. 16 Jul 2019.

Vancouver:

Lin J. Antecedents and Consequences of Cross-Media Usage A Study of A TV Program's Official Website. [Internet] [Masters thesis]. University of Florida; 2008. [cited 2019 Jul 16]. Available from: http://ufdc.ufl.edu/UFE0022667.

Council of Science Editors:

Lin J. Antecedents and Consequences of Cross-Media Usage A Study of A TV Program's Official Website. [Masters Thesis]. University of Florida; 2008. Available from: http://ufdc.ufl.edu/UFE0022667


University of Florida

19. Chen, Tzu-Yin. Portrayal of Mature Market Advertising: Content Analysis of Taiwan Times Television Advertising Award Winners from 1999 to 2004.

Degree: M.Adv., Advertising - Journalism and Communications, 2007, University of Florida

Subjects/Keywords: Advertising campaigns; Advertising research; Age groups; Content analysis; East Asian culture; Marketing; Older adults; Population studies; Television commercials; Transportation; mature, portrayal, taiwan, television

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APA (6th Edition):

Chen, T. (2007). Portrayal of Mature Market Advertising: Content Analysis of Taiwan Times Television Advertising Award Winners from 1999 to 2004. (Masters Thesis). University of Florida. Retrieved from http://ufdc.ufl.edu/UFE0021096

Chicago Manual of Style (16th Edition):

Chen, Tzu-Yin. “Portrayal of Mature Market Advertising: Content Analysis of Taiwan Times Television Advertising Award Winners from 1999 to 2004.” 2007. Masters Thesis, University of Florida. Accessed July 16, 2019. http://ufdc.ufl.edu/UFE0021096.

MLA Handbook (7th Edition):

Chen, Tzu-Yin. “Portrayal of Mature Market Advertising: Content Analysis of Taiwan Times Television Advertising Award Winners from 1999 to 2004.” 2007. Web. 16 Jul 2019.

Vancouver:

Chen T. Portrayal of Mature Market Advertising: Content Analysis of Taiwan Times Television Advertising Award Winners from 1999 to 2004. [Internet] [Masters thesis]. University of Florida; 2007. [cited 2019 Jul 16]. Available from: http://ufdc.ufl.edu/UFE0021096.

Council of Science Editors:

Chen T. Portrayal of Mature Market Advertising: Content Analysis of Taiwan Times Television Advertising Award Winners from 1999 to 2004. [Masters Thesis]. University of Florida; 2007. Available from: http://ufdc.ufl.edu/UFE0021096


University of Florida

20. Roberts, Kristina. Destination Familiarity, Awareness and Image of Bulgaria among U.S. College Students and Their Intent to Travel.

Degree: MS, Recreation, Parks, and Tourism - Tourism, Recreation, and Sport Management, 2008, University of Florida

 As travelers become more sophisticated destinations need to become more creative in capturing those tourists. Images have been shown to be critical to the tourism… (more)

Subjects/Keywords: College students; Graphics; International travel; Marketing; Slavic culture; T tests; Tourism; Travel; Travelers; Vacations

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APA (6th Edition):

Roberts, K. (2008). Destination Familiarity, Awareness and Image of Bulgaria among U.S. College Students and Their Intent to Travel. (Masters Thesis). University of Florida. Retrieved from http://ufdc.ufl.edu/UFE0022347

Chicago Manual of Style (16th Edition):

Roberts, Kristina. “Destination Familiarity, Awareness and Image of Bulgaria among U.S. College Students and Their Intent to Travel.” 2008. Masters Thesis, University of Florida. Accessed July 16, 2019. http://ufdc.ufl.edu/UFE0022347.

MLA Handbook (7th Edition):

Roberts, Kristina. “Destination Familiarity, Awareness and Image of Bulgaria among U.S. College Students and Their Intent to Travel.” 2008. Web. 16 Jul 2019.

Vancouver:

Roberts K. Destination Familiarity, Awareness and Image of Bulgaria among U.S. College Students and Their Intent to Travel. [Internet] [Masters thesis]. University of Florida; 2008. [cited 2019 Jul 16]. Available from: http://ufdc.ufl.edu/UFE0022347.

Council of Science Editors:

Roberts K. Destination Familiarity, Awareness and Image of Bulgaria among U.S. College Students and Their Intent to Travel. [Masters Thesis]. University of Florida; 2008. Available from: http://ufdc.ufl.edu/UFE0022347


University of Florida

21. Kim, Mijung. Attitude toward Mobile Advertising An Exploratory Study of How Cultural Dimensions Influence Attitude toward Mobile Advertising.

Degree: M.Adv., Advertising - Journalism and Communications, 2008, University of Florida

 This study tested Triandis' (2001) combination of individualism/collectivism and horizontal/vertical dimensions typology for its ability to detect differences in mobile users' cultural orientations in South… (more)

Subjects/Keywords: Advertising; Advertising campaigns; Advertising research; Collectivism; Consumer advertising; Cultural attitudes; Cultural studies; Individualism; Korean culture; Marketing

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APA (6th Edition):

Kim, M. (2008). Attitude toward Mobile Advertising An Exploratory Study of How Cultural Dimensions Influence Attitude toward Mobile Advertising. (Masters Thesis). University of Florida. Retrieved from http://ufdc.ufl.edu/UFE0022275

Chicago Manual of Style (16th Edition):

Kim, Mijung. “Attitude toward Mobile Advertising An Exploratory Study of How Cultural Dimensions Influence Attitude toward Mobile Advertising.” 2008. Masters Thesis, University of Florida. Accessed July 16, 2019. http://ufdc.ufl.edu/UFE0022275.

MLA Handbook (7th Edition):

Kim, Mijung. “Attitude toward Mobile Advertising An Exploratory Study of How Cultural Dimensions Influence Attitude toward Mobile Advertising.” 2008. Web. 16 Jul 2019.

Vancouver:

Kim M. Attitude toward Mobile Advertising An Exploratory Study of How Cultural Dimensions Influence Attitude toward Mobile Advertising. [Internet] [Masters thesis]. University of Florida; 2008. [cited 2019 Jul 16]. Available from: http://ufdc.ufl.edu/UFE0022275.

Council of Science Editors:

Kim M. Attitude toward Mobile Advertising An Exploratory Study of How Cultural Dimensions Influence Attitude toward Mobile Advertising. [Masters Thesis]. University of Florida; 2008. Available from: http://ufdc.ufl.edu/UFE0022275


University of Florida

22. Rhee, Eun Soo. Korean Award-Winning Television Commercials Executional Factors and Cultural Values from 1994 to 2006.

Degree: M.Adv., Advertising - Journalism and Communications, 2008, University of Florida

 This research is conducted to investigate the characteristics of Korean television commercials. Since Korean television commercials are reflecting its cultural values, Hofstede and Hall?s cultural… (more)

Subjects/Keywords: Advertising research; Beauty; Commercial music; Cultural values; Graphics; Japanese culture; Korean culture; Lyricism; Musical aesthetics; Television commercials; advertising, award, executional, furse, hall, hofstede, korea, korean, stewart

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APA (6th Edition):

Rhee, E. S. (2008). Korean Award-Winning Television Commercials Executional Factors and Cultural Values from 1994 to 2006. (Masters Thesis). University of Florida. Retrieved from http://ufdc.ufl.edu/UFE0022210

Chicago Manual of Style (16th Edition):

Rhee, Eun Soo. “Korean Award-Winning Television Commercials Executional Factors and Cultural Values from 1994 to 2006.” 2008. Masters Thesis, University of Florida. Accessed July 16, 2019. http://ufdc.ufl.edu/UFE0022210.

MLA Handbook (7th Edition):

Rhee, Eun Soo. “Korean Award-Winning Television Commercials Executional Factors and Cultural Values from 1994 to 2006.” 2008. Web. 16 Jul 2019.

Vancouver:

Rhee ES. Korean Award-Winning Television Commercials Executional Factors and Cultural Values from 1994 to 2006. [Internet] [Masters thesis]. University of Florida; 2008. [cited 2019 Jul 16]. Available from: http://ufdc.ufl.edu/UFE0022210.

Council of Science Editors:

Rhee ES. Korean Award-Winning Television Commercials Executional Factors and Cultural Values from 1994 to 2006. [Masters Thesis]. University of Florida; 2008. Available from: http://ufdc.ufl.edu/UFE0022210


University of Florida

23. Kim, Yeuseung. Effect of Emotional Attachment to a Brand on Credibility of Information Sources.

Degree: M.Adv., Advertising - Journalism and Communications, 2008, University of Florida

 The dynamic media environment is providing new opportunities for interaction between advertisers and consumers. While numerous practitioners have put forth opinions on the differential effects… (more)

Subjects/Keywords: Advertising research; Brands; Comparative advertising; Consumer advertising; Consumer information; Consumer research; Emotional attachments; Marketing; Psychological attitudes; Word of mouth advertising; advertising, attachment, brand, credibility

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APA (6th Edition):

Kim, Y. (2008). Effect of Emotional Attachment to a Brand on Credibility of Information Sources. (Masters Thesis). University of Florida. Retrieved from http://ufdc.ufl.edu/UFE0022228

Chicago Manual of Style (16th Edition):

Kim, Yeuseung. “Effect of Emotional Attachment to a Brand on Credibility of Information Sources.” 2008. Masters Thesis, University of Florida. Accessed July 16, 2019. http://ufdc.ufl.edu/UFE0022228.

MLA Handbook (7th Edition):

Kim, Yeuseung. “Effect of Emotional Attachment to a Brand on Credibility of Information Sources.” 2008. Web. 16 Jul 2019.

Vancouver:

Kim Y. Effect of Emotional Attachment to a Brand on Credibility of Information Sources. [Internet] [Masters thesis]. University of Florida; 2008. [cited 2019 Jul 16]. Available from: http://ufdc.ufl.edu/UFE0022228.

Council of Science Editors:

Kim Y. Effect of Emotional Attachment to a Brand on Credibility of Information Sources. [Masters Thesis]. University of Florida; 2008. Available from: http://ufdc.ufl.edu/UFE0022228


University of Florida

24. Ritter, Dave. Influential Factors on Brand Choice and Consumption Behaviors An Exploratory Study of College Students and Beer.

Degree: M.Adv., Advertising - Journalism and Communications, 2008, University of Florida

 This study examined factors influencing beer brand choice and beer consumption behavior among college students. It was determined after using six situational groupings that situational… (more)

Subjects/Keywords: Alcoholic beverages; Beers; Brands; College students; Consumer behavior; Consumer research; Drinking establishments; Earths Moon; Product choice; Sports clubs; beer, behavior, brand, choice, college, consumption, dave, ritter, student

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APA (6th Edition):

Ritter, D. (2008). Influential Factors on Brand Choice and Consumption Behaviors An Exploratory Study of College Students and Beer. (Masters Thesis). University of Florida. Retrieved from http://ufdc.ufl.edu/UFE0021644

Chicago Manual of Style (16th Edition):

Ritter, Dave. “Influential Factors on Brand Choice and Consumption Behaviors An Exploratory Study of College Students and Beer.” 2008. Masters Thesis, University of Florida. Accessed July 16, 2019. http://ufdc.ufl.edu/UFE0021644.

MLA Handbook (7th Edition):

Ritter, Dave. “Influential Factors on Brand Choice and Consumption Behaviors An Exploratory Study of College Students and Beer.” 2008. Web. 16 Jul 2019.

Vancouver:

Ritter D. Influential Factors on Brand Choice and Consumption Behaviors An Exploratory Study of College Students and Beer. [Internet] [Masters thesis]. University of Florida; 2008. [cited 2019 Jul 16]. Available from: http://ufdc.ufl.edu/UFE0021644.

Council of Science Editors:

Ritter D. Influential Factors on Brand Choice and Consumption Behaviors An Exploratory Study of College Students and Beer. [Masters Thesis]. University of Florida; 2008. Available from: http://ufdc.ufl.edu/UFE0021644


University of Florida

25. Lemanski, Jennifer Lee. Impact of Cognitive Load and Source Credibility on Attitude toward the Ad for Affective and Cognitive Advertising Appeals.

Degree: PhD, Mass Communication - Journalism and Communications, 2007, University of Florida

 Using the Elaboration Likelihood Model as a theoretical framework, it was predicted that cognitive load would inhibit the processing of both source credibility information and… (more)

Subjects/Keywords: Advertising; Advertising research; Brands; Cognition; Consumer advertising; Consumer research; Persuasion; Psychological attitudes; Social psychology; Vaccinations; advertising, affect, attitude, cognition, cognitive, credibility

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APA (6th Edition):

Lemanski, J. L. (2007). Impact of Cognitive Load and Source Credibility on Attitude toward the Ad for Affective and Cognitive Advertising Appeals. (Doctoral Dissertation). University of Florida. Retrieved from http://ufdc.ufl.edu/UFE0021201

Chicago Manual of Style (16th Edition):

Lemanski, Jennifer Lee. “Impact of Cognitive Load and Source Credibility on Attitude toward the Ad for Affective and Cognitive Advertising Appeals.” 2007. Doctoral Dissertation, University of Florida. Accessed July 16, 2019. http://ufdc.ufl.edu/UFE0021201.

MLA Handbook (7th Edition):

Lemanski, Jennifer Lee. “Impact of Cognitive Load and Source Credibility on Attitude toward the Ad for Affective and Cognitive Advertising Appeals.” 2007. Web. 16 Jul 2019.

Vancouver:

Lemanski JL. Impact of Cognitive Load and Source Credibility on Attitude toward the Ad for Affective and Cognitive Advertising Appeals. [Internet] [Doctoral dissertation]. University of Florida; 2007. [cited 2019 Jul 16]. Available from: http://ufdc.ufl.edu/UFE0021201.

Council of Science Editors:

Lemanski JL. Impact of Cognitive Load and Source Credibility on Attitude toward the Ad for Affective and Cognitive Advertising Appeals. [Doctoral Dissertation]. University of Florida; 2007. Available from: http://ufdc.ufl.edu/UFE0021201


University of Florida

26. Jun, Jong Woo. Factors Affecting the Brand USA The Mediated Country Brand Model.

Degree: PhD, Mass Communication - Journalism and Communications, 2007, University of Florida

 As the concept of brand building began to draw a great amount of attention from academic and industrial fields, advertisers and marketers started to view… (more)

Subjects/Keywords: Brand image; Brands; Countries; Cultural attitudes; Cultural identity; Korean culture; Marketing; Movies; Political attitudes; Psychological attitudes; affect, attitudes, beliefs, brand, country, culture

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APA (6th Edition):

Jun, J. W. (2007). Factors Affecting the Brand USA The Mediated Country Brand Model. (Doctoral Dissertation). University of Florida. Retrieved from http://ufdc.ufl.edu/UFE0021463

Chicago Manual of Style (16th Edition):

Jun, Jong Woo. “Factors Affecting the Brand USA The Mediated Country Brand Model.” 2007. Doctoral Dissertation, University of Florida. Accessed July 16, 2019. http://ufdc.ufl.edu/UFE0021463.

MLA Handbook (7th Edition):

Jun, Jong Woo. “Factors Affecting the Brand USA The Mediated Country Brand Model.” 2007. Web. 16 Jul 2019.

Vancouver:

Jun JW. Factors Affecting the Brand USA The Mediated Country Brand Model. [Internet] [Doctoral dissertation]. University of Florida; 2007. [cited 2019 Jul 16]. Available from: http://ufdc.ufl.edu/UFE0021463.

Council of Science Editors:

Jun JW. Factors Affecting the Brand USA The Mediated Country Brand Model. [Doctoral Dissertation]. University of Florida; 2007. Available from: http://ufdc.ufl.edu/UFE0021463


University of Florida

27. Lin, En-Ying. Luxury Brand Websites Content Analysis of Chinese and English Languages: the Explorations of Authenticity, Country-of-Origin, and Product Category.

Degree: PhD, Mass Communication - Journalism and Communications, 2009, University of Florida

Subjects/Keywords: Brand image; Brands; Content analysis; Customers; Luxury goods; Marketing; Shoes; Standardization; Statistical significance; Websites; authenticity, content, country, cultural, luxury, online, product

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APA (6th Edition):

Lin, E. (2009). Luxury Brand Websites Content Analysis of Chinese and English Languages: the Explorations of Authenticity, Country-of-Origin, and Product Category. (Doctoral Dissertation). University of Florida. Retrieved from http://ufdc.ufl.edu/UFE0024339

Chicago Manual of Style (16th Edition):

Lin, En-Ying. “Luxury Brand Websites Content Analysis of Chinese and English Languages: the Explorations of Authenticity, Country-of-Origin, and Product Category.” 2009. Doctoral Dissertation, University of Florida. Accessed July 16, 2019. http://ufdc.ufl.edu/UFE0024339.

MLA Handbook (7th Edition):

Lin, En-Ying. “Luxury Brand Websites Content Analysis of Chinese and English Languages: the Explorations of Authenticity, Country-of-Origin, and Product Category.” 2009. Web. 16 Jul 2019.

Vancouver:

Lin E. Luxury Brand Websites Content Analysis of Chinese and English Languages: the Explorations of Authenticity, Country-of-Origin, and Product Category. [Internet] [Doctoral dissertation]. University of Florida; 2009. [cited 2019 Jul 16]. Available from: http://ufdc.ufl.edu/UFE0024339.

Council of Science Editors:

Lin E. Luxury Brand Websites Content Analysis of Chinese and English Languages: the Explorations of Authenticity, Country-of-Origin, and Product Category. [Doctoral Dissertation]. University of Florida; 2009. Available from: http://ufdc.ufl.edu/UFE0024339


University of Florida

28. Shen, Feng. Chain Reaction Model of Political Advertising Effects: Advertising Content, Memory, and Candidate Evaluation.

Degree: PhD, Mass Communication - Journalism and Communications, 2008, University of Florida

Subjects/Keywords: Advertising research; Emotional expression; Graphics; Marketing; Memory; Political advertising; Political campaigns; Political candidates; Political ideologies; Voting; advertising, emotion, media, persuasion, political

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APA (6th Edition):

Shen, F. (2008). Chain Reaction Model of Political Advertising Effects: Advertising Content, Memory, and Candidate Evaluation. (Doctoral Dissertation). University of Florida. Retrieved from http://ufdc.ufl.edu/UFE0021931

Chicago Manual of Style (16th Edition):

Shen, Feng. “Chain Reaction Model of Political Advertising Effects: Advertising Content, Memory, and Candidate Evaluation.” 2008. Doctoral Dissertation, University of Florida. Accessed July 16, 2019. http://ufdc.ufl.edu/UFE0021931.

MLA Handbook (7th Edition):

Shen, Feng. “Chain Reaction Model of Political Advertising Effects: Advertising Content, Memory, and Candidate Evaluation.” 2008. Web. 16 Jul 2019.

Vancouver:

Shen F. Chain Reaction Model of Political Advertising Effects: Advertising Content, Memory, and Candidate Evaluation. [Internet] [Doctoral dissertation]. University of Florida; 2008. [cited 2019 Jul 16]. Available from: http://ufdc.ufl.edu/UFE0021931.

Council of Science Editors:

Shen F. Chain Reaction Model of Political Advertising Effects: Advertising Content, Memory, and Candidate Evaluation. [Doctoral Dissertation]. University of Florida; 2008. Available from: http://ufdc.ufl.edu/UFE0021931

.