+publisher:"University of Florida" +contributor:("Roberts, Marilyn")

University of Florida

1. Canning, Brian. Fan Involvement and Sponsorship Effects of University of Florida Athletics.

Degree: M.Adv., Advertising - Journalism and Communications, 2009, University of Florida

► A considerable amount of research exists on the concept of involvement. Fan involvement, however, has been paid far less attention, particularly when paired with the… (more)

▼ A considerable amount of research exists on the concept of involvement. Fan involvement, however, has been paid far less attention, particularly when paired with the concept of sponsorship effect. Our study measured both purchase intention and brand/sponsor image using fan involvement and the effect of sponsorship in regards to University of Florida athletics. Participants took part in one of three versions of a web-based experiment. The versions differed only in the type of print advertisement given as a stimulus. The advertisements for all three versions were identical for the brand Glaceau Vitamin Water. The first version had no sponsorship included, the second had an added logo and text deeming the brand an 'official sponsor of Gator football,' and the third had an added logo and text deeming the brand an 'official sponsor of Gator baseball.' We hypothesized that respondents with high levels of fan involvement would result in expressing higher levels of purchase intention and more positive levels of brand/sponsor image. We also predicted that respondents who were given the Gator football sponsored advertisement would show the highest levels of purchase intention and brand/sponsor image, followed by the Gator baseball version of the advertisement, and finally the lowest levels of purchase intention and brand/sponsor image would belong to the stimulus that included no official sponsorship. The final hypotheses predicted that the disparity would be the greatest between high and low involved fans for the experiment using the sponsorship of Gator football pertaining to both brand/image sponsor and purchase intentions. Hypotheses were supported in the situations of predicting fans with higher fan involvement expressing high levels of brand/sponsor image and purchase intentions. However, in the instance of the type of sponsorship that proved to be the most effective in participants expressing the highest level of purchase intentions this was not the case. The version that used Gator baseball as an official sponsor actually proved to have the highest levels of purchase intention over the predicted Gator football version. The final two hypotheses also proved to be incorrect as the experiments with no sponsorship proved to have the most disparity between high versus low involvement for brand/sponsor image and purchase intentions. Future research may be able to determine why these hypotheses proved to be incorrect. ( en ) Advisors/Committee Members: Weigold, Michael F. (committee chair), Roberts, Marilyn (committee member), Villegas, Jorge (committee member).

Subjects/Keywords: Advertising research; Baseball; Brand image; Brands; Graphics; Marketing; Motivation; Motivation research; Sponsorship; Sports; baseball, fan, football, involvement, sponsorship, sport

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APA (6^th Edition):

Canning, B. (2009). Fan Involvement and Sponsorship Effects of University of Florida Athletics. (Masters Thesis). University of Florida. Retrieved from http://ufdc.ufl.edu/UFE0024169

Chicago Manual of Style (16^th Edition):

Canning, Brian. “Fan Involvement and Sponsorship Effects of University of Florida Athletics.” 2009. Masters Thesis, University of Florida. Accessed December 07, 2019. http://ufdc.ufl.edu/UFE0024169.

MLA Handbook (7^th Edition):

Canning, Brian. “Fan Involvement and Sponsorship Effects of University of Florida Athletics.” 2009. Web. 07 Dec 2019.

Vancouver:

Canning B. Fan Involvement and Sponsorship Effects of University of Florida Athletics. [Internet] [Masters thesis]. University of Florida; 2009. [cited 2019 Dec 07]. Available from: http://ufdc.ufl.edu/UFE0024169.

Council of Science Editors:

Canning B. Fan Involvement and Sponsorship Effects of University of Florida Athletics. [Masters Thesis]. University of Florida; 2009. Available from: http://ufdc.ufl.edu/UFE0024169

University of Florida

2. Lord, Meredith. How and why fundraisers use social media A national survey of the practice.

Degree: PhD, Mass Communication - Journalism and Communications, 2009, University of Florida

URL: http://ufdc.ufl.edu/UFE0041029

► Americans social media use steadily increased in recent years. Since successful fundraising relies on communication with donor publics, practitioners have expressed interest in learning how… (more)

▼ Americans social media use steadily increased in recent years. Since successful fundraising relies on communication with donor publics, practitioners have expressed interest in learning how social media applies to fundraising. Through an e-mail survey of the Association of Fundraising Professionals American membership (N = 147), this study provided the first scientific benchmark of fundraisers social media use. Approximately 42% of respondents reported using social media in their work and provided detailed data on how they apply social media to the fundraising process. Related to minority usage, only a few of the fundraiser respondents believed that a majority of their organization s donor publics, as measured by the three groupings, use social media. Based on scholarly and practitioner literature on fundraising, public relations and technology use, this study presents a theory of social media use in fundraising. The theory posits that social media can be applied to the research, programming and stewardship steps of the fundraising process. Working inductively from practitioner literature, as well as adapting items previously developed by scholars, this study created an original scale to evaluate the extent to which practitioners apply social media to research, programming and stewardship. The study s findings reveal that, to a modest degree, fundraisers currently are applying social media to the programming (M = 5.78, SD = 1.79), stewardship (M = 5.00, SD = 1.83), and research (M = 4.82, SD = 2.26) steps of the fundraising process as theorized. The theory of social media use in fundraising posits that the combination of the Technology Acceptance Model s (TAM) predictor variables perceived ease of use, perceived usefulness and behavioral intention as well as other independent variables suggested by scholarly and practitioner literature perceived donor use of social media, perceived organizational use of social media, fundraisers ages and size of the fundraising department explain fundraisers use of social media. The model significantly predicted 48% of the variance in practitioners actual social media use. Finally, the study s findings demonstrate it may not be appropriate to collapse Kelly s (1998a) four fundraising roles into a two-role typology, as was the case in public relations research. Moreover, the study s findings suggest a new three-role typology might better explain the current fundraising behavior of AFP members. Two new fundraising roles are conceptualized. ( en ) Advisors/Committee Members: Kelly, Kathleen S. (committee chair), Hon, Linda L. (committee member), Roberts, Marilyn (committee member), Bolton, Elizabeth B. (committee member).

Subjects/Keywords: Blogs; Charitable organizations; Fundraising; Group facilitation; Nonprofit organizations; Organizational communication; Problem solving; Public relations; Social media; Social perception; fundraising, media, nonprofits, public, relations, roles, social, tam, theory, utaut

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APA (6^th Edition):

Lord, M. (2009). How and why fundraisers use social media A national survey of the practice. (Doctoral Dissertation). University of Florida. Retrieved from http://ufdc.ufl.edu/UFE0041029

Chicago Manual of Style (16^th Edition):

Lord, Meredith. “How and why fundraisers use social media A national survey of the practice.” 2009. Doctoral Dissertation, University of Florida. Accessed December 07, 2019. http://ufdc.ufl.edu/UFE0041029.

MLA Handbook (7^th Edition):

Lord, Meredith. “How and why fundraisers use social media A national survey of the practice.” 2009. Web. 07 Dec 2019.

Vancouver:

Lord M. How and why fundraisers use social media A national survey of the practice. [Internet] [Doctoral dissertation]. University of Florida; 2009. [cited 2019 Dec 07]. Available from: http://ufdc.ufl.edu/UFE0041029.

Council of Science Editors:

Lord M. How and why fundraisers use social media A national survey of the practice. [Doctoral Dissertation]. University of Florida; 2009. Available from: http://ufdc.ufl.edu/UFE0041029

University of Florida

3. Mueller, Thomas. Involvement The Individual Versus Team Sport Experience.

Degree: PhD, Mass Communication - Journalism and Communications, 2009, University of Florida

URL: http://ufdc.ufl.edu/UFE0024896

► The purpose of this study was to compare and contrast the involvement profiles of individual and team sport athletes. Using social cognitive and social identity… (more)

▼ The purpose of this study was to compare and contrast the involvement profiles of individual and team sport athletes. Using social cognitive and social identity theories, the study explored the cognitive and affective processing traits of participant athletes, where cognitive processing was predicted to be higher for athletes competing in a team environment. Ultradistance runners were used as the individual sport study group, while rally auto racing participants were introduced as team sport athletes. This is a fruitful area for research as little academic research exists on interactive team relationships in motorsport. Zaichkowsky's 10-item unidimensional involvement scale, and Laurent and Kapferer's 15-item multidimensional scale, were used for involvement measures. Confirmatory factor analysis indicated that the unidimensional scale did not fit the single factor solution for either respondent group, but did hold construct validity when factored into cognitive and affective dimensions. The multidimensional scale retained its factor loadings for both individual and team sport data sets. The multidimensional scale proved to be a significant predictor of individual ultrarunning sport intent to participate, and rally team sport behavioral intent. The unidimensional scale held a statistically significant relationship to rally team sport intent to participate and individual ultrarunning behavioral intent. Contrary to the hypotheses tested, cognition was higher for individual sport athletes over team sport athletes in unidimensional involvement scale data, and team sport athletes held a lower group identification score than individual sport athletes. However, in multidimensional scale testing, team athletes exhibited a lower affective response than individual sport athletes as predicted. ( en ) Advisors/Committee Members: Sutherland, John C. (committee chair), Weigold, Michael F. (committee member), Roberts, Marilyn (committee member), Connaughton, Daniel P. (committee member).

Subjects/Keywords: Animal scales; Car racing; Individual sports; Marketing; Motivation; Racing; Recreation; Social involvement; Sports; Team sports; involvement, motorsport, participation, rallycar, running, sport, team, ultrarunning

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6^th Edition):

Mueller, T. (2009). Involvement The Individual Versus Team Sport Experience. (Doctoral Dissertation). University of Florida. Retrieved from http://ufdc.ufl.edu/UFE0024896

Chicago Manual of Style (16^th Edition):

Mueller, Thomas. “Involvement The Individual Versus Team Sport Experience.” 2009. Doctoral Dissertation, University of Florida. Accessed December 07, 2019. http://ufdc.ufl.edu/UFE0024896.

MLA Handbook (7^th Edition):

Mueller, Thomas. “Involvement The Individual Versus Team Sport Experience.” 2009. Web. 07 Dec 2019.

Vancouver:

Mueller T. Involvement The Individual Versus Team Sport Experience. [Internet] [Doctoral dissertation]. University of Florida; 2009. [cited 2019 Dec 07]. Available from: http://ufdc.ufl.edu/UFE0024896.

Council of Science Editors:

Mueller T. Involvement The Individual Versus Team Sport Experience. [Doctoral Dissertation]. University of Florida; 2009. Available from: http://ufdc.ufl.edu/UFE0024896

University of Florida

4. Cha, Jiyoung. Television Versus The Internet A Comparative Analysis Of Traditional And New Video Platforms In Substitutability, Perceptions, And Displacement Effects.

Degree: PhD, Mass Communication - Journalism and Communications, 2009, University of Florida

URL: http://ufdc.ufl.edu/UFE0024881

► In today's multiplatform video environment, this study sheds light on the use of the Internet as a video platform. When a new medium emerges in… (more)

▼ In today's multiplatform video environment, this study sheds light on the use of the Internet as a video platform. When a new medium emerges in the marketplace, one of the prevailing goals of related research is to identify the factors that predict consumers' decisions to adopt the medium. However, most of these types of studies tend to focus on the new medium alone. In reality, though, the new medium coexists with traditional media; consumers' use of, or attitude toward, traditional media may influence their decision to adopt the new medium. Furthermore, the introduction of the new medium might also influence consumers' use of traditional media. Recognizing the fact that that new and old media coexist in the market, the overarching aim of this study is to examine how the Internet and television, as video platforms, are interrelated with respect to consumer demand and time. To that end, this study employed mail surveys of a random sample of Internet users throughout the United States. The findings indicated that both actual users of online video platforms and people who are likely to adopt online video platforms expect different things from online video platforms than from television. The perceived substitutability between online video platforms and television negatively affects the intention to use online video platforms. This study also revealed that the perceived compatibility of online video platforms has the strongest impact on the intention to use online video platforms ? but the compatibility was perceived as being very low. Meanwhile, the relative advantage and compatibility of online video platforms decrease the likelihood of using television. With respect to the displacement effect of online video platforms on television, this study found that, overall, the time spent using the Internet to watch video content reduces the time spent watching television. However, the presence of the displacement effect actually depends on what type of video content consumers watch online, how much of that content overlaps between online video platforms and television, and what types of online video venues consumers use. ( en ) Advisors/Committee Members: Chan-Olmsted, Sylvia M. (committee chair), Roberts, Marilyn (committee member), Ostroff, David H. (committee member), Weitz, Barton A. (committee member).

Subjects/Keywords: Internet; Learning motivation; Mathematical variables; Modeling; Motivation; News content; Newspapers; Television networks; Video sharing; Watches; adoption, attributes, diffusion, displacement, online, technology, television, theory, video, webcasting

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6^th Edition):

Cha, J. (2009). Television Versus The Internet A Comparative Analysis Of Traditional And New Video Platforms In Substitutability, Perceptions, And Displacement Effects. (Doctoral Dissertation). University of Florida. Retrieved from http://ufdc.ufl.edu/UFE0024881

Chicago Manual of Style (16^th Edition):

Cha, Jiyoung. “Television Versus The Internet A Comparative Analysis Of Traditional And New Video Platforms In Substitutability, Perceptions, And Displacement Effects.” 2009. Doctoral Dissertation, University of Florida. Accessed December 07, 2019. http://ufdc.ufl.edu/UFE0024881.

MLA Handbook (7^th Edition):

Cha, Jiyoung. “Television Versus The Internet A Comparative Analysis Of Traditional And New Video Platforms In Substitutability, Perceptions, And Displacement Effects.” 2009. Web. 07 Dec 2019.

Vancouver:

Cha J. Television Versus The Internet A Comparative Analysis Of Traditional And New Video Platforms In Substitutability, Perceptions, And Displacement Effects. [Internet] [Doctoral dissertation]. University of Florida; 2009. [cited 2019 Dec 07]. Available from: http://ufdc.ufl.edu/UFE0024881.

Council of Science Editors:

Cha J. Television Versus The Internet A Comparative Analysis Of Traditional And New Video Platforms In Substitutability, Perceptions, And Displacement Effects. [Doctoral Dissertation]. University of Florida; 2009. Available from: http://ufdc.ufl.edu/UFE0024881

University of Florida

5. Kim, Kenneth. Interplay of Framing Tactic, Framing Domain, and Source Credibility in Direct to Consumer Hormone Replacement Therapy Advertising An Integration of Prospect Theory and Language Expectancy Theory.

Degree: PhD, Mass Communication - Journalism and Communications, 2010, University of Florida

URL: http://ufdc.ufl.edu/UFE0041165

► Abstract of Dissertation Presented to the Graduate School of the University of Florida in Partial Fulfillment of the Requirements for the Degree of Doctor of… (more)

▼ Abstract of Dissertation Presented to the Graduate School of the University of Florida in Partial Fulfillment of the Requirements for the Degree of Doctor of Philosophy INTERPLAY OF FRAMING TACTIC, FRAMING DOMAIN, AND SOURCE CREDIBILITY IN DIRECT-TO-CONSUMER HORMONE REPLACEMENT THERAPY ADVERTISING: AN INTEGRATION OF PROSPECT THEORY AND LANGUAGE EXPECTANCY THEORY By Kenneth E. Kim May 2010 Chair: Debbie Treise Major: Mass Communication The present study attempts to explore the interactive effects among the gain-loss framing domain, the attribute-goal framing tactic, and message source credibility on the persuasive outcomes associated with Direct-to-Consumer (DTC) hormone replacement therapy advertising. An experiment was designed with a 2 (framing tactic: attribute framing versus goal framing) times 2 (framing domain: gain framing versus loss framing) times 2 (source credibility: high versus low) between-subjects design, exploring the interactive effects of framing tactic and framing domain on the consumer?s attitude toward hormone replacement therapy and DTC ad-promoted behavior intentions. Women, aged 45-65 were recruited for the study samples. The data obtained revealed that loss framing was affected by the level of source credibility such that the loss framing impact on women?s attitudes toward a HRT and intentions to choose it decreased with a low credible source, while the gain framing impact was not affected by message source credibility. This is consistent with the postulates in the language expectancy theory suggesting that low credible sources are limited in using message strategies such that low source credibility with positive (gain) message strategies may have as much persuasive impact as high source credibility. The study findings also suggest that the relative advantage of DTC drug advertising framing loss may be dissipate when a loss-framed advertisement was sponsored by a low credible source. ( en ) Advisors/Committee Members: Treise, Deborah M. (committee chair), Roberts, Marilyn (committee member), Weigold, Michael F. (committee member), Dodd, Virginia J. (committee member).

Subjects/Keywords: Advertising research; Consumer advertising; Framing effects; Hormone replacement therapy; Hormones; Menopause; Persuasion; Prospect theory; Side effects; Symptomatology; advertising, credibility, dtc, framing, language, persuasion, prospect, source

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APA (6^th Edition):

Kim, K. (2010). Interplay of Framing Tactic, Framing Domain, and Source Credibility in Direct to Consumer Hormone Replacement Therapy Advertising An Integration of Prospect Theory and Language Expectancy Theory. (Doctoral Dissertation). University of Florida. Retrieved from http://ufdc.ufl.edu/UFE0041165

Chicago Manual of Style (16^th Edition):

Kim, Kenneth. “Interplay of Framing Tactic, Framing Domain, and Source Credibility in Direct to Consumer Hormone Replacement Therapy Advertising An Integration of Prospect Theory and Language Expectancy Theory.” 2010. Doctoral Dissertation, University of Florida. Accessed December 07, 2019. http://ufdc.ufl.edu/UFE0041165.

MLA Handbook (7^th Edition):

Kim, Kenneth. “Interplay of Framing Tactic, Framing Domain, and Source Credibility in Direct to Consumer Hormone Replacement Therapy Advertising An Integration of Prospect Theory and Language Expectancy Theory.” 2010. Web. 07 Dec 2019.

Vancouver:

Kim K. Interplay of Framing Tactic, Framing Domain, and Source Credibility in Direct to Consumer Hormone Replacement Therapy Advertising An Integration of Prospect Theory and Language Expectancy Theory. [Internet] [Doctoral dissertation]. University of Florida; 2010. [cited 2019 Dec 07]. Available from: http://ufdc.ufl.edu/UFE0041165.

Council of Science Editors:

Kim K. Interplay of Framing Tactic, Framing Domain, and Source Credibility in Direct to Consumer Hormone Replacement Therapy Advertising An Integration of Prospect Theory and Language Expectancy Theory. [Doctoral Dissertation]. University of Florida; 2010. Available from: http://ufdc.ufl.edu/UFE0041165

University of Florida

6. Ragas, Matthew. Agenda-Building and Agenda-Setting in Corporate Proxy Contests Exploring Influence Among Public Relations Efforts, Financial Media Coverage and Investor Opinion.

Degree: PhD, Mass Communication - Journalism and Communications, 2010, University of Florida

URL: http://ufdc.ufl.edu/UFE0041554

► The rise of shareholder activism in recent years has sparked a resurgence in the number of contested corporate elections, known as corporate proxy contests or… (more)

▼ The rise of shareholder activism in recent years has sparked a resurgence in the number of contested corporate elections, known as corporate proxy contests or proxy fights, held each proxy season in the U.S. financial markets. This study investigated the role of mass mediated-influence during such contests from an agenda-building and agenda-building perspective. Specifically, this content analytic investigation assessed the transfer of issue and stakeholder salience among the information subsidies of the competing campaigns, financial news media coverage, and investor opinion in the 25 largest U.S. proxy fights for board representation or control that went to a shareholder vote over a five-year period (2005-2009). At a system-level, this study found that the sheer number of information subsidies disseminated during a contest did not appear to significantly affect the amount of raw media attention the contest received. Attention was linked with the financial size of the incumbent candidate in the contest. The larger the annual revenue, and, to a lesser extent, stock market capitalization of the incumbent, the more coverage the contest generally received. Shifting to analysis at an individual contest level, there was solid evidence of issue agenda-building linkages (with reciprocal influence) among candidate information subsidies and media coverage. News releases were more effective than shareholder letters in shaping issue salience. As for stakeholder salience, the campaigns seemed to largely take their salience cues from the media. The data provided mixed support for the classic agenda-setting hypothesis. A strong linkage was found between the media and investors (led by the media) for stakeholder salience, but only a weak to moderate linkage (with reciprocal influence) was found for issue salience. Candidate subsidies and investor opinion were significantly linked for issue salience (with reciprocal influence), but not for stakeholders. Releases were more effective than letters in shaping issue priorities among investors. Strong support was found for issue and stakeholder inter-candidate agenda-setting relationships among the competing campaigns. Finally, turning to agenda-setting consequences, this study revealed that the candidate with the stronger agenda-building and agenda-setting associations during a contest tended to win the election. The theoretical and practical implications of these findings are discussed. ( en ) Advisors/Committee Members: Kiousis, Spiro K. (committee chair), Martin-Kratzer, Renee (committee member), Roberts, Marilyn (committee member), Ferguson, Mary Ann (committee member), Maurer, Virginia G. (committee member).

Subjects/Keywords: Corporations; Investors; Journalism; Munchausen syndrome by proxy; News media; Preliminary proxy material; Proxy reporting; Proxy statements; Public relations; Shareholders; activism, activist, agenda, building, business, candidate, communication, contest, contests, corporate, coverage, fight, financial, influence, investor, journalism, mass, media, opinion, proxy, public, relations, salience, setting, shareholder

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6^th Edition):

Ragas, M. (2010). Agenda-Building and Agenda-Setting in Corporate Proxy Contests Exploring Influence Among Public Relations Efforts, Financial Media Coverage and Investor Opinion. (Doctoral Dissertation). University of Florida. Retrieved from http://ufdc.ufl.edu/UFE0041554

Chicago Manual of Style (16^th Edition):

Ragas, Matthew. “Agenda-Building and Agenda-Setting in Corporate Proxy Contests Exploring Influence Among Public Relations Efforts, Financial Media Coverage and Investor Opinion.” 2010. Doctoral Dissertation, University of Florida. Accessed December 07, 2019. http://ufdc.ufl.edu/UFE0041554.

MLA Handbook (7^th Edition):

Ragas, Matthew. “Agenda-Building and Agenda-Setting in Corporate Proxy Contests Exploring Influence Among Public Relations Efforts, Financial Media Coverage and Investor Opinion.” 2010. Web. 07 Dec 2019.

Vancouver:

Ragas M. Agenda-Building and Agenda-Setting in Corporate Proxy Contests Exploring Influence Among Public Relations Efforts, Financial Media Coverage and Investor Opinion. [Internet] [Doctoral dissertation]. University of Florida; 2010. [cited 2019 Dec 07]. Available from: http://ufdc.ufl.edu/UFE0041554.

Council of Science Editors:

Ragas M. Agenda-Building and Agenda-Setting in Corporate Proxy Contests Exploring Influence Among Public Relations Efforts, Financial Media Coverage and Investor Opinion. [Doctoral Dissertation]. University of Florida; 2010. Available from: http://ufdc.ufl.edu/UFE0041554

University of Florida

7. Nasir, Irtifa. An Executional and Cultural Analysis of Television Advertisements in Pakistan.

Degree: M.Adv., Advertising - Journalism and Communications, 2008, University of Florida

URL: http://ufdc.ufl.edu/UFE0021882

► The primary purpose of this study was to explore the creative executional characteristics and dominant cultural values portrayed in Pakistani television advertising. The study also… (more)

Subjects/Keywords: Advertising campaigns; Advertising research; Beverages; Carbonated beverages; Commercial music; Commercials; Cultural values; South Asian culture; Television commercials; Waste byproducts; advertisements, analysis, commercials, cultural, culture, dimensions, hofstede, pakistan, pakistani

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6^th Edition):

Nasir, I. (2008). An Executional and Cultural Analysis of Television Advertisements in Pakistan. (Masters Thesis). University of Florida. Retrieved from http://ufdc.ufl.edu/UFE0021882

Chicago Manual of Style (16^th Edition):

Nasir, Irtifa. “An Executional and Cultural Analysis of Television Advertisements in Pakistan.” 2008. Masters Thesis, University of Florida. Accessed December 07, 2019. http://ufdc.ufl.edu/UFE0021882.

MLA Handbook (7^th Edition):

Nasir, Irtifa. “An Executional and Cultural Analysis of Television Advertisements in Pakistan.” 2008. Web. 07 Dec 2019.

Vancouver:

Nasir I. An Executional and Cultural Analysis of Television Advertisements in Pakistan. [Internet] [Masters thesis]. University of Florida; 2008. [cited 2019 Dec 07]. Available from: http://ufdc.ufl.edu/UFE0021882.

Council of Science Editors:

Nasir I. An Executional and Cultural Analysis of Television Advertisements in Pakistan. [Masters Thesis]. University of Florida; 2008. Available from: http://ufdc.ufl.edu/UFE0021882

University of Florida

8. Kang, Mihyun. Effects of Spokesperson and Message Type on Cosmetic Surgery Advertising among Korean Women.

Degree: M.Adv., Advertising - Journalism and Communications, 2008, University of Florida

URL: http://ufdc.ufl.edu/UFE0022362

► With the rise in popularity of cosmetic surgery in Korea, it is beneficial to consider the advertising elements that affect the likelihood of cosmetic surgery… (more)

Subjects/Keywords: Advertising; Advertising research; Advertising to sales ratios; Brands; Celebrities; Korean culture; Psychological attitudes; Surgical specialties; Women; Word of mouth advertising; advertisement, advertising, aesthetic, celebrity, cosmetic, effects, endorsement, experiment, korean, mancova, message, model, plastic, spokesperson, surgery

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6^th Edition):

Kang, M. (2008). Effects of Spokesperson and Message Type on Cosmetic Surgery Advertising among Korean Women. (Masters Thesis). University of Florida. Retrieved from http://ufdc.ufl.edu/UFE0022362

Chicago Manual of Style (16^th Edition):

Kang, Mihyun. “Effects of Spokesperson and Message Type on Cosmetic Surgery Advertising among Korean Women.” 2008. Masters Thesis, University of Florida. Accessed December 07, 2019. http://ufdc.ufl.edu/UFE0022362.

MLA Handbook (7^th Edition):

Kang, Mihyun. “Effects of Spokesperson and Message Type on Cosmetic Surgery Advertising among Korean Women.” 2008. Web. 07 Dec 2019.

Vancouver:

Kang M. Effects of Spokesperson and Message Type on Cosmetic Surgery Advertising among Korean Women. [Internet] [Masters thesis]. University of Florida; 2008. [cited 2019 Dec 07]. Available from: http://ufdc.ufl.edu/UFE0022362.

Council of Science Editors:

Kang M. Effects of Spokesperson and Message Type on Cosmetic Surgery Advertising among Korean Women. [Masters Thesis]. University of Florida; 2008. Available from: http://ufdc.ufl.edu/UFE0022362

University of Florida

9. Lovler, Ronnie A. Coming to America The Reputation of Al Jazeera English in the United States.

Degree: MA, Mass Communication - Journalism and Communications, 2008, University of Florida

URL: http://ufdc.ufl.edu/UFE0021959

► Al Jazeera English is the Qatar-founded international news network that launched in November 2006 as the first English-language global news channel not based in the… (more)

Subjects/Keywords: Depth interviews; Journalism; Launches; News content; News media; Newspapers; Objectivity; Public image management; Public relations; Terrorism; al, contextual, international, news, reputation

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APA (6^th Edition):

Lovler, R. A. (2008). Coming to America The Reputation of Al Jazeera English in the United States. (Masters Thesis). University of Florida. Retrieved from http://ufdc.ufl.edu/UFE0021959

Chicago Manual of Style (16^th Edition):

Lovler, Ronnie A. “Coming to America The Reputation of Al Jazeera English in the United States.” 2008. Masters Thesis, University of Florida. Accessed December 07, 2019. http://ufdc.ufl.edu/UFE0021959.

MLA Handbook (7^th Edition):

Lovler, Ronnie A. “Coming to America The Reputation of Al Jazeera English in the United States.” 2008. Web. 07 Dec 2019.

Vancouver:

Lovler RA. Coming to America The Reputation of Al Jazeera English in the United States. [Internet] [Masters thesis]. University of Florida; 2008. [cited 2019 Dec 07]. Available from: http://ufdc.ufl.edu/UFE0021959.

Council of Science Editors:

Lovler RA. Coming to America The Reputation of Al Jazeera English in the United States. [Masters Thesis]. University of Florida; 2008. Available from: http://ufdc.ufl.edu/UFE0021959

University of Florida

10. Catala, Lourdes I. The Framework Convention on Tobacco Control Effects of International Tobacco Regulation in Brazil, 1990-Present.

Degree: MA, Latin American Studies, 2007, University of Florida

URL: http://ufdc.ufl.edu/UFE0021508

► The globalization of the anti-tobacco campaign has gained momentum over the last two decades as a result of the increasing, disproportionate number of tobacco related… (more)

▼ The globalization of the anti-tobacco campaign has gained momentum over the last two decades as a result of the increasing, disproportionate number of tobacco related deaths in developing countries. Today, more than 70% of tobacco-related deaths take place in developing countries. The increase in tobacco consumption is defined by a significant business-related factor: the business of selling and marketing tobacco products by transnational tobacco corporations. In 2005, the World Health Organization (WHO) developed the Framework Convention on Tobacco Control (FCTC) in response to the growing tobacco problem. The FCTC is the first treaty to single out a particular industry for regulation at an international level. Many governments have hesitated to ratify the FCTC for fears that its implementation may have harmful economic consequences. This study seeks to determine if the regulation of big business in the interest of public health by ratifying the FCTC can be successful in halting the tobacco epidemic without damaging the economies of its signing parties. To accomplish this, this study analyzes the impact of Brazil's tobacco control policies on the economy. Brazil serves as a good case study because of its unique position within the tobacco-control debate: Brazil is a developing country with strong economic stake in tobacco, but was committed to regulating tobacco even before its government ratified the FCTC. Perhaps more than any other party to the FCTC, Brazil has set an example that public health can be a top priority without compromising economic stability. This study finds that tobacco control measures such as those in the FCTC can be implemented without compromising the economic stability of developing countries. The Brazilian case, while unique and only in its second year of officially implementing the treaty, offers positive results for both health advocates and those concerned with the country's economic well being. ( en ) Advisors/Committee Members: McCoy, Terry L. (committee chair), Roberts, Marilyn (committee member), Lowe, Elizabeth (committee member).

Subjects/Keywords: Cigarettes; Developing countries; Public health; Smuggling; Taxes; Tobacco; Tobacco industry; Tobacco products; Tobacco smoking; Treaties; brazil, control, convention, effects, framework, regulation, tobacco

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APA (6^th Edition):

Catala, L. I. (2007). The Framework Convention on Tobacco Control Effects of International Tobacco Regulation in Brazil, 1990-Present. (Masters Thesis). University of Florida. Retrieved from http://ufdc.ufl.edu/UFE0021508

Chicago Manual of Style (16^th Edition):

Catala, Lourdes I. “The Framework Convention on Tobacco Control Effects of International Tobacco Regulation in Brazil, 1990-Present.” 2007. Masters Thesis, University of Florida. Accessed December 07, 2019. http://ufdc.ufl.edu/UFE0021508.

MLA Handbook (7^th Edition):

Catala, Lourdes I. “The Framework Convention on Tobacco Control Effects of International Tobacco Regulation in Brazil, 1990-Present.” 2007. Web. 07 Dec 2019.

Vancouver:

Catala LI. The Framework Convention on Tobacco Control Effects of International Tobacco Regulation in Brazil, 1990-Present. [Internet] [Masters thesis]. University of Florida; 2007. [cited 2019 Dec 07]. Available from: http://ufdc.ufl.edu/UFE0021508.

Council of Science Editors:

Catala LI. The Framework Convention on Tobacco Control Effects of International Tobacco Regulation in Brazil, 1990-Present. [Masters Thesis]. University of Florida; 2007. Available from: http://ufdc.ufl.edu/UFE0021508

University of Florida

11. Lee, Hyoungdong. How Brand Knowledge, Belief, and Experience Predict Consumer's Perceptions of Product Attributes' Benefits An Application in the Auto Industry.

Degree: M.Adv., Advertising - Journalism and Communications, 2007, University of Florida

URL: http://ufdc.ufl.edu/UFE0021077

► This study explores how customers' knowledge contributes to their perception of product benefits and how the perception of product benefits, in turn, builds brand loyalty.… (more)

▼ This study explores how customers' knowledge contributes to their perception of product benefits and how the perception of product benefits, in turn, builds brand loyalty. This study focuses on the relationship between customer knowledge and benefits of product attributes. In particular, in this study, the car was used as the product. In order to measure the consumer's brand knowledge, this study explores consumer's overall brand knowledge level, brand experience, and brand belief. The knowledge level shows consumer's overall present knowledge about the brand, the brand belief shows customer's expectation and credibility about the brand, and the brand experience shows customer's familiarity and confidence about the brand. The attributes were divided as emotional and rational attributes by the pre test, and those attributes were measured by utilitarian, hedonic, and self-expressive benefits as mentioned by Aaker (1991) in order to see how those attributes are related to the consumers. The data were analyzed using a multiple regression analyses. This study presumed that the functional, emotional, and self-expressive benefits of product attributes can show customers' subjective response about the brand and that the predictions between customer knowledge and benefits of product attributes have implications in the marketing field. The findings show that the brand belief was the best indicator in predicting the benefits of attributes because it predicts all benefits of attributes. The brand experience was also a good predictor for the emotional utilitarianism, rational hedonism, and emotional hedonism. However, the brand knowledge only explains the rational-emotional self-expression. The findings showed that brand belief and brand experience significantly predict brand loyalty, but in the context of brand loyalty, customers' knowledge level of brand is not significant. ( en ) Advisors/Committee Members: Villegas, Jorge (committee chair), Cho, Chang-Hoan (committee member), Roberts, Marilyn (committee member).

Subjects/Keywords: Brand image; Brand loyalty; Brands; Consumer research; Customer relations; Knowledge level; Marketing; Multiple regression; Perceptual experiences; Rational emotive psychotherapy; auto, belief, benefit, brand, experience, knowledge, product

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APA (6^th Edition):

Lee, H. (2007). How Brand Knowledge, Belief, and Experience Predict Consumer's Perceptions of Product Attributes' Benefits An Application in the Auto Industry. (Masters Thesis). University of Florida. Retrieved from http://ufdc.ufl.edu/UFE0021077

Chicago Manual of Style (16^th Edition):

Lee, Hyoungdong. “How Brand Knowledge, Belief, and Experience Predict Consumer's Perceptions of Product Attributes' Benefits An Application in the Auto Industry.” 2007. Masters Thesis, University of Florida. Accessed December 07, 2019. http://ufdc.ufl.edu/UFE0021077.

MLA Handbook (7^th Edition):

Lee, Hyoungdong. “How Brand Knowledge, Belief, and Experience Predict Consumer's Perceptions of Product Attributes' Benefits An Application in the Auto Industry.” 2007. Web. 07 Dec 2019.

Vancouver:

Lee H. How Brand Knowledge, Belief, and Experience Predict Consumer's Perceptions of Product Attributes' Benefits An Application in the Auto Industry. [Internet] [Masters thesis]. University of Florida; 2007. [cited 2019 Dec 07]. Available from: http://ufdc.ufl.edu/UFE0021077.

Council of Science Editors:

Lee H. How Brand Knowledge, Belief, and Experience Predict Consumer's Perceptions of Product Attributes' Benefits An Application in the Auto Industry. [Masters Thesis]. University of Florida; 2007. Available from: http://ufdc.ufl.edu/UFE0021077

University of Florida

12. Ham, Chang Dae. The Synergy Effect of Advertising and Publicity on Country Brand in the Case of Americans' Attitudes toward South Korea.

Degree: M.Adv., Advertising - Journalism and Communications, 2007, University of Florida

URL: http://ufdc.ufl.edu/UFE0021511

► In the era of the free trade agreement (FTA), developing countries should manage their country brand image to the larger consumer market, such as the… (more)

▼ In the era of the free trade agreement (FTA), developing countries should manage their country brand image to the larger consumer market, such as the United States. It?s because the country brand image may influence the country?s products image and foreign consumers' purchase intentions. To build positive country images, it is important to use various media with regard to the integrated marketing communication (IMC) concept. In this vein, the current study examines the synergy effect of advertising and publicity on attitudes toward country brands. This study examines the case of Americans' attitudes toward South Korea. The study also investigates what are the most influencing elements in terms of attitude toward the country brand of South Korea. In the first study, a 2 x 3 (ad, no ad exposure x positive news, negative news, no news exposure) experimental design was used. A MANCOVA was used to analyze the main and interaction effects. In the second study, 38 elements of six groups of South Korean cultural symbols were examined as independent variables to predict the attitude toward South Korea. Results of study 1 indicate that there was a main effect of advertising and a main effect of negative news on attitudes toward South Korea. Specifically, the interaction effect was found in 10 the impact of negative news and advertising in the case of attitudes toward Korean electronic products. However, no effect on attitudes was found toward Korean food products. In addition, it was determined that the attitudes toward the country predict, or determine, the extent of attitudes toward the country-based products and purchase intentions, as in the case of South Korea. The result of study 2 indicates that national symbols such as Taekukki and Seoul and companies such as LG and Samsung were the most influencing cultural symbols on the attitude toward South Korea. These findings provide a theoretical and practical background for analyzing the combined effect of advertising and publicity on country brand. About the synergy effect, the counterbalancing effect of advertising on negative news was found to be significant enough so that countries should consider using various media depending on their communication situation. Based on the negative effect, appropriate use of integrated marketing communication is useful for influencing the attitude toward country brand. In particular, the Dual Mediation Effect was found to be effective in terms of country brand. According to the results of second study, South Korean government should consider national and company symbols in their communication with foreign countries. Finally, future study will continue to examine the integrated effects of using multimarketing communication tools on country branding. Certainly, in the FTA era of free trade within economic blocks, combined with the era of multi-media, management of country brand image using various marketing communication tools is going to be more important than ever before. ( en ) Advisors/Committee Members: Cho, Chang-Hoan (committee chair), Roberts, Marilyn (committee member), Villegas, Jorge (committee member).

Subjects/Keywords: Advertising research; Brand image; Brands; Consumer advertising; Electronic products industry; Food industries; Graphics; Marketing; News content; Psychological attitudes; brand, country, synergy

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APA (6^th Edition):

Ham, C. D. (2007). The Synergy Effect of Advertising and Publicity on Country Brand in the Case of Americans' Attitudes toward South Korea. (Masters Thesis). University of Florida. Retrieved from http://ufdc.ufl.edu/UFE0021511

Chicago Manual of Style (16^th Edition):

Ham, Chang Dae. “The Synergy Effect of Advertising and Publicity on Country Brand in the Case of Americans' Attitudes toward South Korea.” 2007. Masters Thesis, University of Florida. Accessed December 07, 2019. http://ufdc.ufl.edu/UFE0021511.

MLA Handbook (7^th Edition):

Ham, Chang Dae. “The Synergy Effect of Advertising and Publicity on Country Brand in the Case of Americans' Attitudes toward South Korea.” 2007. Web. 07 Dec 2019.

Vancouver:

Ham CD. The Synergy Effect of Advertising and Publicity on Country Brand in the Case of Americans' Attitudes toward South Korea. [Internet] [Masters thesis]. University of Florida; 2007. [cited 2019 Dec 07]. Available from: http://ufdc.ufl.edu/UFE0021511.

Council of Science Editors:

Ham CD. The Synergy Effect of Advertising and Publicity on Country Brand in the Case of Americans' Attitudes toward South Korea. [Masters Thesis]. University of Florida; 2007. Available from: http://ufdc.ufl.edu/UFE0021511

University of Florida

13. Lin, Jhih-Syuan. Antecedents and Consequences of Cross-Media Usage A Study of A TV Program's Official Website.

Degree: M.Adv., Advertising - Journalism and Communications, 2008, University of Florida

URL: http://ufdc.ufl.edu/UFE0022667

► Marketers have now embraced online channels as a core device of their marketing communication mix in response to the growing availability of broadband Internet access.… (more)

▼ Marketers have now embraced online channels as a core device of their marketing communication mix in response to the growing availability of broadband Internet access. Along with the online marketing trend, TV Websites have become a vital companion to TV networks. Also, TV Websites provide valuable opportunities for marketing applications in the form of interactivity. In light of the importance of TV Websites to TV networks and marketers, this study explores the causal relationships among and within the antecedents and consequences of TV viewers' cross-media usage (the use of a TV program and its official Website). The antecedent factors are program involvement, motivation and ability to process Website information, and frequency and duration of the Website patronage. The consequences factors include Website loyalty, the use of a sponsor's interactive online product placement, attitude toward the sponsor, and purchase intention. A total of 250 respondents participated in the current study. The findings of this study conclude that program involvement has a positive effect on TV viewers' motivation to process information on the TV program's official Website (H1). Also, motivation has direct relationships with frequency and duration of the Website patronage (H2 and H3, respectively). However, program involvement does not show a positive influence on TV viewers' ability to process content on the TV program's official Website (H4), and the ability to process Website information construct does not have a negative and significant effect on duration of Website visits (H5). Moreover, a positive effect of motivation on ability to process Website information emerged in the mechanism. The first consequence of cross-media usage, Website loyalty, was confirmed to be influenced by both frequency and duration of Website visits (H6 and H7, respectively). It has a direct and positive influence on the use of the sponsor's interactive online product placement (H8) and, in turn, changes the TV viewers? attitude toward the sponsor (H9) after exposed to those brand-related enhanced TV features. In the end, the results revealed that positive attitudes toward the sponsor can subsequently affect TV viewers' purchase intentions (H10). In conclusion, the cross-media usage model developed in the present study could be viewed as the groundwork to explain TV viewers' behavior before and after they patronize a TV program's official Website. Implications of these findings and directions for refinement and future research are discussed. ( en ) Advisors/Committee Members: Cho, Chang-Hoan (committee chair), Roberts, Marilyn (committee member), Villegas, Jorge (committee member).

Subjects/Keywords: Advertising research; Brands; Gossip; Marketing; Motivation; Product placement; Television programs; Television viewing; Viewers; Websites; ability, and, cross, enhanced, gratification, interactivity, involvement, motivation, opportunity, placement, product, program, sem, tv, usage, uses

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APA (6^th Edition):

Lin, J. (2008). Antecedents and Consequences of Cross-Media Usage A Study of A TV Program's Official Website. (Masters Thesis). University of Florida. Retrieved from http://ufdc.ufl.edu/UFE0022667

Chicago Manual of Style (16^th Edition):

Lin, Jhih-Syuan. “Antecedents and Consequences of Cross-Media Usage A Study of A TV Program's Official Website.” 2008. Masters Thesis, University of Florida. Accessed December 07, 2019. http://ufdc.ufl.edu/UFE0022667.

MLA Handbook (7^th Edition):

Lin, Jhih-Syuan. “Antecedents and Consequences of Cross-Media Usage A Study of A TV Program's Official Website.” 2008. Web. 07 Dec 2019.

Vancouver:

Lin J. Antecedents and Consequences of Cross-Media Usage A Study of A TV Program's Official Website. [Internet] [Masters thesis]. University of Florida; 2008. [cited 2019 Dec 07]. Available from: http://ufdc.ufl.edu/UFE0022667.

Council of Science Editors:

Lin J. Antecedents and Consequences of Cross-Media Usage A Study of A TV Program's Official Website. [Masters Thesis]. University of Florida; 2008. Available from: http://ufdc.ufl.edu/UFE0022667

University of Florida

14. Chen, Tzu-Yin. Portrayal of Mature Market Advertising: Content Analysis of Taiwan Times Television Advertising Award Winners from 1999 to 2004.

Degree: M.Adv., Advertising - Journalism and Communications, 2007, University of Florida

URL: http://ufdc.ufl.edu/UFE0021096

Subjects/Keywords: Advertising campaigns; Advertising research; Age groups; Content analysis; East Asian culture; Marketing; Older adults; Population studies; Television commercials; Transportation; mature, portrayal, taiwan, television

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6^th Edition):

Chen, T. (2007). Portrayal of Mature Market Advertising: Content Analysis of Taiwan Times Television Advertising Award Winners from 1999 to 2004. (Masters Thesis). University of Florida. Retrieved from http://ufdc.ufl.edu/UFE0021096

Chicago Manual of Style (16^th Edition):

Chen, Tzu-Yin. “Portrayal of Mature Market Advertising: Content Analysis of Taiwan Times Television Advertising Award Winners from 1999 to 2004.” 2007. Masters Thesis, University of Florida. Accessed December 07, 2019. http://ufdc.ufl.edu/UFE0021096.

MLA Handbook (7^th Edition):

Chen, Tzu-Yin. “Portrayal of Mature Market Advertising: Content Analysis of Taiwan Times Television Advertising Award Winners from 1999 to 2004.” 2007. Web. 07 Dec 2019.

Vancouver:

Chen T. Portrayal of Mature Market Advertising: Content Analysis of Taiwan Times Television Advertising Award Winners from 1999 to 2004. [Internet] [Masters thesis]. University of Florida; 2007. [cited 2019 Dec 07]. Available from: http://ufdc.ufl.edu/UFE0021096.

Council of Science Editors:

Chen T. Portrayal of Mature Market Advertising: Content Analysis of Taiwan Times Television Advertising Award Winners from 1999 to 2004. [Masters Thesis]. University of Florida; 2007. Available from: http://ufdc.ufl.edu/UFE0021096

University of Florida

15. Kim, Mijung. Attitude toward Mobile Advertising An Exploratory Study of How Cultural Dimensions Influence Attitude toward Mobile Advertising.

Degree: M.Adv., Advertising - Journalism and Communications, 2008, University of Florida

URL: http://ufdc.ufl.edu/UFE0022275

► This study tested Triandis' (2001) combination of individualism/collectivism and horizontal/vertical dimensions typology for its ability to detect differences in mobile users' cultural orientations in South… (more)

Subjects/Keywords: Advertising; Advertising campaigns; Advertising research; Collectivism; Consumer advertising; Cultural attitudes; Cultural studies; Individualism; Korean culture; Marketing

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6^th Edition):

Kim, M. (2008). Attitude toward Mobile Advertising An Exploratory Study of How Cultural Dimensions Influence Attitude toward Mobile Advertising. (Masters Thesis). University of Florida. Retrieved from http://ufdc.ufl.edu/UFE0022275

Chicago Manual of Style (16^th Edition):

Kim, Mijung. “Attitude toward Mobile Advertising An Exploratory Study of How Cultural Dimensions Influence Attitude toward Mobile Advertising.” 2008. Masters Thesis, University of Florida. Accessed December 07, 2019. http://ufdc.ufl.edu/UFE0022275.

MLA Handbook (7^th Edition):

Kim, Mijung. “Attitude toward Mobile Advertising An Exploratory Study of How Cultural Dimensions Influence Attitude toward Mobile Advertising.” 2008. Web. 07 Dec 2019.

Vancouver:

Kim M. Attitude toward Mobile Advertising An Exploratory Study of How Cultural Dimensions Influence Attitude toward Mobile Advertising. [Internet] [Masters thesis]. University of Florida; 2008. [cited 2019 Dec 07]. Available from: http://ufdc.ufl.edu/UFE0022275.

Council of Science Editors:

Kim M. Attitude toward Mobile Advertising An Exploratory Study of How Cultural Dimensions Influence Attitude toward Mobile Advertising. [Masters Thesis]. University of Florida; 2008. Available from: http://ufdc.ufl.edu/UFE0022275

University of Florida

16. Rhee, Eun Soo. Korean Award-Winning Television Commercials Executional Factors and Cultural Values from 1994 to 2006.

Degree: M.Adv., Advertising - Journalism and Communications, 2008, University of Florida

URL: http://ufdc.ufl.edu/UFE0022210

► This research is conducted to investigate the characteristics of Korean television commercials. Since Korean television commercials are reflecting its cultural values, Hofstede and Hall?s cultural… (more)

▼ This research is conducted to investigate the characteristics of Korean television commercials. Since Korean television commercials are reflecting its cultural values, Hofstede and Hall?s cultural typologies were also measured. By adopting content analysis of Stewart and Furse?s framework, this research examined the winners of Korean Advertising Award from 1994 to 2006. With total 141 of sample, a characteristic of typical Korean award-winning commercial were offered. In terms of executional characteristics: Commercial winners use blind-lead in or humorous closing as a commercial structure to create mood or image of the brand rather than announcing the product's feature. Commercial winners use positive and emotional approach to create and enhance the brand image. Commercial winners reflect our ordinary Korean life by using realistic visuals rather than surrealistic and graphic displays. People in commercials would be ordinary people who are not extremely beautiful or ugly. Winning commercials use visual and spoken tagline in Korean and in an unobtrusive manner rather than using striking display. In visual taglines, type font would be an official font rather than a designed or handwritten font. Winning commercials often present classic or western-style music without lyrics as a back ground. In terms of cultural values: Winning commercials use equally individualistic and collectivistic values. Winning commercials use equally high power distance and low power distance values. High uncertainty avoidance values are more frequently used in winning commercials. Winning commercial messages are more frequently in high context. Moreover, several notable insights were found by the test result of coded variables: Commercial using collectivistic appeals are more likely to be emotional. Commercial with high uncertainty avoidance appeals are more likely to present scenic beauty. Low uncertainty avoidance appeal using commercials more frequently present surrealistic visuals. Commercial with high context messages are more frequently to be emotional. Recent commercials are more likely to present music but less likely to present unusual sound effects. Domestic agencies are more likely to present graphic display and surrealistic visuals in commercials than international agencies. ( en ) Advisors/Committee Members: Roberts, Marilyn (committee chair), Villegas, Jorge (committee member), Cho, Chang-Hoan (committee member).

Subjects/Keywords: Advertising research; Beauty; Commercial music; Cultural values; Graphics; Japanese culture; Korean culture; Lyricism; Musical aesthetics; Television commercials; advertising, award, executional, furse, hall, hofstede, korea, korean, stewart

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6^th Edition):

Rhee, E. S. (2008). Korean Award-Winning Television Commercials Executional Factors and Cultural Values from 1994 to 2006. (Masters Thesis). University of Florida. Retrieved from http://ufdc.ufl.edu/UFE0022210

Chicago Manual of Style (16^th Edition):

Rhee, Eun Soo. “Korean Award-Winning Television Commercials Executional Factors and Cultural Values from 1994 to 2006.” 2008. Masters Thesis, University of Florida. Accessed December 07, 2019. http://ufdc.ufl.edu/UFE0022210.

MLA Handbook (7^th Edition):

Rhee, Eun Soo. “Korean Award-Winning Television Commercials Executional Factors and Cultural Values from 1994 to 2006.” 2008. Web. 07 Dec 2019.

Vancouver:

Rhee ES. Korean Award-Winning Television Commercials Executional Factors and Cultural Values from 1994 to 2006. [Internet] [Masters thesis]. University of Florida; 2008. [cited 2019 Dec 07]. Available from: http://ufdc.ufl.edu/UFE0022210.

Council of Science Editors:

Rhee ES. Korean Award-Winning Television Commercials Executional Factors and Cultural Values from 1994 to 2006. [Masters Thesis]. University of Florida; 2008. Available from: http://ufdc.ufl.edu/UFE0022210

University of Florida

17. Xiang, Lingling. Animal Use in Award-Winning TV Commercials in China versus the U.S.

Degree: M.Adv., Advertising - Journalism and Communications, 2008, University of Florida

URL: http://ufdc.ufl.edu/UFE0022407

► Humans and animals have a long relationship. Through content analysis of randomly selected 184 advertisements of award-winning TV commercials containing animals from the 5th to… (more)

▼ Humans and animals have a long relationship. Through content analysis of randomly selected 184 advertisements of award-winning TV commercials containing animals from the 5th to 12th China Advertising Festival (1997-2005) and U.S EFFIE award-winning TV commercials containing animals during the same period, this study compared the usage and executional elements of animals in TV commercials between China and the United States, examined the differences in human-animal relationships reflected in TV commercials from both countries, and explored the cultural values behind such differences. This was accomplished by adopting a variable-analysis framework of animal television commercials developed by American scholars Lerner and Kalof (1999) and the executional factor framework by Steward and Furse (1986). A quantitative content analysis was applied to achieve the results by coding 184 TV commercials on 23 variables. These are award year, brand origin, product/service category, commercial appeal/selling proposition, commercial approach, commercial setting, commercial tone/atmosphere, commercial format, commercial approach, commercial setting, and animal species, human-animal relationship, roles animal played in commercials, as well as animals depicted individually or in a group. Chi-square test and crosstabulations were conducted to explore the significant differences between these variables. Findings suggest that four out of five hypotheses were supported. Chinese award-winning commercials containing animals are different from American commercials by the award year, brand origin, products/service category, as well as commercial format, commercial structure, and commercial approach, the presence of a child or infant, animal species, the roles of animals played, and the way of animals appeared in Chinese and U.S. commercials. Hofstede's cultural dimensions and Hall's degree of context were used to explain the findings. Based on the current study, a profile of presence and executional usage of animals in a typical award-winning commercial containing animal(s) in both countries respectively is offered. ( en ) Advisors/Committee Members: Roberts, Marilyn (committee chair), Morton, Cynthia R. (committee member), Zhang, Yuan (committee member).

Subjects/Keywords: Advertising campaigns; Animals; Brands; Chinese culture; Commercials; Cultural values; Dogs; Humans; Species; Television commercials; anthropomorphism, collectivism, high, individualism, low, symbolism

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6^th Edition):

Xiang, L. (2008). Animal Use in Award-Winning TV Commercials in China versus the U.S. (Masters Thesis). University of Florida. Retrieved from http://ufdc.ufl.edu/UFE0022407

Chicago Manual of Style (16^th Edition):

Xiang, Lingling. “Animal Use in Award-Winning TV Commercials in China versus the U.S.” 2008. Masters Thesis, University of Florida. Accessed December 07, 2019. http://ufdc.ufl.edu/UFE0022407.

MLA Handbook (7^th Edition):

Xiang, Lingling. “Animal Use in Award-Winning TV Commercials in China versus the U.S.” 2008. Web. 07 Dec 2019.

Vancouver:

Xiang L. Animal Use in Award-Winning TV Commercials in China versus the U.S. [Internet] [Masters thesis]. University of Florida; 2008. [cited 2019 Dec 07]. Available from: http://ufdc.ufl.edu/UFE0022407.

Council of Science Editors:

Xiang L. Animal Use in Award-Winning TV Commercials in China versus the U.S. [Masters Thesis]. University of Florida; 2008. Available from: http://ufdc.ufl.edu/UFE0022407

University of Florida

18. Kim, Yeuseung. Effect of Emotional Attachment to a Brand on Credibility of Information Sources.

Degree: M.Adv., Advertising - Journalism and Communications, 2008, University of Florida

URL: http://ufdc.ufl.edu/UFE0022228

► The dynamic media environment is providing new opportunities for interaction between advertisers and consumers. While numerous practitioners have put forth opinions on the differential effects… (more)

▼ The dynamic media environment is providing new opportunities for interaction between advertisers and consumers. While numerous practitioners have put forth opinions on the differential effects of consumer-generated content as a type of an advertisement, few researchers have empirically sought to determine how consumers perceive traditional corporate-generated advertisements compared to consumer-generated advertisements. In this study, emotional attachment to a brand was examined as one of the factors that affect how consumers perceive two sources of advertisements in different ways. A consumer's emotional attachment to a brand forms a tie between the consumer and the brand or the company, and this tie can result in a biased processing of information because attachment seeks to maintain proximity to the attachment object. The research found a marginal difference between the source credibility (trustworthiness) of a consumer-generated and a corporate-generated advertisement. Overall, the participants of perceived a message from a company as more credible than a message from a consumer. The effect of the source of the advertisement on credibility was affected by the level of emotional attachment to the brand. The highly emotionally attached group found the company information more credible than they did the consumer information whereas the less emotionally attached group found the consumer information more credible than they did the company information. Likewise, message believability varied according to the level of emotional attachment to the brand. Those highly attached to the brand believed more strongly in information from the company than in information from the consumer. Thus, the results of this experiment confirmed that emotional attachment to a brand can be a moderator of the credibility of the source of an advertisement and message believability. However, the interaction effect of emotional attachment to the brand and the source of an advertisement was not found to significantly affect attitude toward the advertisement, attitude toward the brand, and purchase intention. The results of a series of simple regression analyses showed that source credibility has a significant effect on message believability and message believability in turn influences attitude toward an advertisement. Therefore, it is suggested that higher perceived source credibility leads to higher message believability, and higher message believability results in stronger attitude toward the advertisement. The relations among attitude toward the advertisement, attitude toward the brand, and purchase intention were also confirmed. ( en ) Advisors/Committee Members: Villegas, Jorge (committee chair), Cho, Chang-Hoan (committee member), Roberts, Marilyn (committee member).

Subjects/Keywords: Advertising research; Brands; Comparative advertising; Consumer advertising; Consumer information; Consumer research; Emotional attachments; Marketing; Psychological attitudes; Word of mouth advertising; advertising, attachment, brand, credibility

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6^th Edition):

Kim, Y. (2008). Effect of Emotional Attachment to a Brand on Credibility of Information Sources. (Masters Thesis). University of Florida. Retrieved from http://ufdc.ufl.edu/UFE0022228

Chicago Manual of Style (16^th Edition):

Kim, Yeuseung. “Effect of Emotional Attachment to a Brand on Credibility of Information Sources.” 2008. Masters Thesis, University of Florida. Accessed December 07, 2019. http://ufdc.ufl.edu/UFE0022228.

MLA Handbook (7^th Edition):

Kim, Yeuseung. “Effect of Emotional Attachment to a Brand on Credibility of Information Sources.” 2008. Web. 07 Dec 2019.

Vancouver:

Kim Y. Effect of Emotional Attachment to a Brand on Credibility of Information Sources. [Internet] [Masters thesis]. University of Florida; 2008. [cited 2019 Dec 07]. Available from: http://ufdc.ufl.edu/UFE0022228.

Council of Science Editors:

Kim Y. Effect of Emotional Attachment to a Brand on Credibility of Information Sources. [Masters Thesis]. University of Florida; 2008. Available from: http://ufdc.ufl.edu/UFE0022228

University of Florida

19. Schickedanz, Tara. The Intention of Meeting Professionals to Incorporate Voluntourism into Conventions Perceptions of Meeting Professionals.

Degree: MS, Recreation, Parks, and Tourism - Tourism, Recreation, and Sport Management, 2008, University of Florida

URL: http://ufdc.ufl.edu/UFE0022658

► Meetings and conventions represent a large and ever-growing industry. Associations and corporations host literally thousands of these events each year, and are always looking to… (more)

▼ Meetings and conventions represent a large and ever-growing industry. Associations and corporations host literally thousands of these events each year, and are always looking to include new and exciting free time activities for their attendees. However, with rising costs (fuel, airline tickets, hotel rooms, etc.), it has become much more difficult to schedule these free-time activities. Meeting professionals are constantly looking for budget-friendly, exciting endeavors to offer convention attendees. Voluntourism, or a volunteer project undertaken when traveling, could be a great, low-cost alternative to traditional add-on activities such as golf and spa visits. For this study, which was exploratory in nature, the intention of meeting professionals to incorporate voluntourism into their upcoming conventions was analyzed with four separate variables. These variables were knowledge of voluntourism, attitude toward voluntourism, motivations to include voluntourism, and past experiences with voluntourism. A survey was created online, and an email containing a link to the survey was sent out. In total, 100 responses were received ? a low number, but enough to be able to generalize the results. Other than the knowledge variable, all the independent variables significantly correlated to the intention variable. Just over half (58%) of the sample did demonstrate high knowledge of voluntourism, but this did not correlate significantly with their intent to include it in an upcoming meeting or convention. However, meeting professionals who exhibited a positive attitude toward voluntourism, or higher motivations, or past experience (or some combination of all three), were likely to intend to include voluntourism at upcoming conventions. Interestingly, this sample also admitted the personal importance of what other people thought of their including voluntourism in their conventions. For example, if important others in their lives approved of their decision to incorporate voluntourism, meeting professionals were much more likely to reveal their intent to do so. ( en ) Advisors/Committee Members: Pennington-Gray, Lori (committee chair), Thapa, Brijesh (committee member), Roberts, Marilyn (committee member).

Subjects/Keywords: Motivation; Motivation research; Professional associations; Professional fees; Professional meetings; Recreation; Tourism; Travel; Volunteer labor; Volunteerism

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APA (6^th Edition):

Schickedanz, T. (2008). The Intention of Meeting Professionals to Incorporate Voluntourism into Conventions Perceptions of Meeting Professionals. (Masters Thesis). University of Florida. Retrieved from http://ufdc.ufl.edu/UFE0022658

Chicago Manual of Style (16^th Edition):

Schickedanz, Tara. “The Intention of Meeting Professionals to Incorporate Voluntourism into Conventions Perceptions of Meeting Professionals.” 2008. Masters Thesis, University of Florida. Accessed December 07, 2019. http://ufdc.ufl.edu/UFE0022658.

MLA Handbook (7^th Edition):

Schickedanz, Tara. “The Intention of Meeting Professionals to Incorporate Voluntourism into Conventions Perceptions of Meeting Professionals.” 2008. Web. 07 Dec 2019.

Vancouver:

Schickedanz T. The Intention of Meeting Professionals to Incorporate Voluntourism into Conventions Perceptions of Meeting Professionals. [Internet] [Masters thesis]. University of Florida; 2008. [cited 2019 Dec 07]. Available from: http://ufdc.ufl.edu/UFE0022658.

Council of Science Editors:

Schickedanz T. The Intention of Meeting Professionals to Incorporate Voluntourism into Conventions Perceptions of Meeting Professionals. [Masters Thesis]. University of Florida; 2008. Available from: http://ufdc.ufl.edu/UFE0022658

University of Florida

20. Laskin, Alexander. Investor Relations A National Study of the Profession.

Degree: PhD, Mass Communication - Journalism and Communications, 2008, University of Florida

URL: http://ufdc.ufl.edu/UFE0022376

► Investor relations is one of the most important corporate communication functions: survival of an organization depends on how well current and potential investors as well… (more)

▼ Investor relations is one of the most important corporate communication functions: survival of an organization depends on how well current and potential investors as well as everybody else in the investment community understand the value of the company and its business model. As a result, investor relations occupies a respectable place at the top of the corporate agenda. At the same time, it also becomes important to develop academic theory-based research in investor relations. This dissertation proposes one possible approach to theory-building in investor relations. This study assumes investor relations to be a specialization, or sub-function, of public relations. To support this assumption, practical and historical similarities of these two functions are analyzed. Then, a methodological approach to analyzing investor relations practice, Continua of Investor Relations, is proposed. The continua are based primarily on one of the dominant theoretical perspectives in public relations, Excellence theory. The Continua of Investor Relations model analyzes the practice of investor relations in five key areas: direction of communication, intended beneficiary, enacted role, nature of investor relations, and focus of investor relations. The study also suggests, based on review of public relations and investor relations literature, that the practice of investor relations today is characterized by a shifting focus from mere disclosure of financial information to extensive two-way communication of both financial and non-financial information. As a result, the study analyzes the information communicated by corporations to the investment community. The study conducts a primary data collection. A random sample of members of the National Investor Relations Institute was invited to participate in the Web-based survey. The study achieved a response rate of 33%. The study?s findings indicate that investor relations practice can be best described as utilizing two-way communications, having both interests of management and shareholders in mind, focusing simultaneously on short-term and long-term objectives, and performing both managerial and technical tasks. However, according to the results of this study, the practice of investor relations is predominantly reactive rather than proactive. Investor relations practitioners are often trained in finance and lack strategic communication expertise. The function is often organized in a stand-alone department, but, nevertheless, most often reports to the CFO. As a result, the focus is still mainly on financial information, with non-financial information taking second place. Among various kinds of non-financial information, corporate strategy is the most important and most often communicated. However, there is not enough communication about the quality of corporate management. Based on these findings, the study concludes by providing several recommendations for investor relations practice, research, and education. Among recommendations are the following: developing more communication expertise in… Advisors/Committee Members: Molleda, Juan Carlos (committee chair), Kelly, Kathleen S. (committee member), Roberts, Marilyn (committee member), Janiszewski, Chris A. (committee member).

Subjects/Keywords: Business structures; Community relations; Corporate communications; Corporations; Financial investments; Investor relations; Investors; Organizational communication; Public relations; Shareholders; communicaion, corporate, investor, public, shareholder

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APA (6^th Edition):

Laskin, A. (2008). Investor Relations A National Study of the Profession. (Doctoral Dissertation). University of Florida. Retrieved from http://ufdc.ufl.edu/UFE0022376

Chicago Manual of Style (16^th Edition):

Laskin, Alexander. “Investor Relations A National Study of the Profession.” 2008. Doctoral Dissertation, University of Florida. Accessed December 07, 2019. http://ufdc.ufl.edu/UFE0022376.

MLA Handbook (7^th Edition):

Laskin, Alexander. “Investor Relations A National Study of the Profession.” 2008. Web. 07 Dec 2019.

Vancouver:

Laskin A. Investor Relations A National Study of the Profession. [Internet] [Doctoral dissertation]. University of Florida; 2008. [cited 2019 Dec 07]. Available from: http://ufdc.ufl.edu/UFE0022376.

Council of Science Editors:

Laskin A. Investor Relations A National Study of the Profession. [Doctoral Dissertation]. University of Florida; 2008. Available from: http://ufdc.ufl.edu/UFE0022376

University of Florida

21. Lee, Seonmi. Triple-Play Strategy in the Cable and Telecommunications Industries: An Empirical Study of Its Use and Impact on the U.S. Communications Market.

Degree: PhD, Mass Communication - Journalism and Communications, 2009, University of Florida

URL: http://ufdc.ufl.edu/UFE0024874

Subjects/Keywords: Broadband transmission; Economic competition; Market competition; Market entry; Market share; Marketing; Statistical significance; Telephone industry; Telephones; Voice data; bundling, cable, competition, convergence, deregulation, market, strategy, telecommunication, telephone, tripleplay

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APA (6^th Edition):

Lee, S. (2009). Triple-Play Strategy in the Cable and Telecommunications Industries: An Empirical Study of Its Use and Impact on the U.S. Communications Market. (Doctoral Dissertation). University of Florida. Retrieved from http://ufdc.ufl.edu/UFE0024874

Chicago Manual of Style (16^th Edition):

Lee, Seonmi. “Triple-Play Strategy in the Cable and Telecommunications Industries: An Empirical Study of Its Use and Impact on the U.S. Communications Market.” 2009. Doctoral Dissertation, University of Florida. Accessed December 07, 2019. http://ufdc.ufl.edu/UFE0024874.

MLA Handbook (7^th Edition):

Lee, Seonmi. “Triple-Play Strategy in the Cable and Telecommunications Industries: An Empirical Study of Its Use and Impact on the U.S. Communications Market.” 2009. Web. 07 Dec 2019.

Vancouver:

Lee S. Triple-Play Strategy in the Cable and Telecommunications Industries: An Empirical Study of Its Use and Impact on the U.S. Communications Market. [Internet] [Doctoral dissertation]. University of Florida; 2009. [cited 2019 Dec 07]. Available from: http://ufdc.ufl.edu/UFE0024874.

Council of Science Editors:

Lee S. Triple-Play Strategy in the Cable and Telecommunications Industries: An Empirical Study of Its Use and Impact on the U.S. Communications Market. [Doctoral Dissertation]. University of Florida; 2009. Available from: http://ufdc.ufl.edu/UFE0024874

University of Florida

22. Saliba, John. Framing Conflict The Literary War Journalism of John Sack.

Degree: PhD, Mass Communication - Journalism and Communications, 2008, University of Florida

URL: http://ufdc.ufl.edu/UFE0022537

► My study employed qualitative framing analysis to examine and identify dominant frames within the war reportage of John Sack. One of the only people to… (more)

Subjects/Keywords: Armies; Civilian personnel; Communism; Journalism; Muslims; Narratives; Rifles; Soldiers; War; Warfare; framing, john, journalism, literary, sack

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6^th Edition):

Saliba, J. (2008). Framing Conflict The Literary War Journalism of John Sack. (Doctoral Dissertation). University of Florida. Retrieved from http://ufdc.ufl.edu/UFE0022537

Chicago Manual of Style (16^th Edition):

Saliba, John. “Framing Conflict The Literary War Journalism of John Sack.” 2008. Doctoral Dissertation, University of Florida. Accessed December 07, 2019. http://ufdc.ufl.edu/UFE0022537.

MLA Handbook (7^th Edition):

Saliba, John. “Framing Conflict The Literary War Journalism of John Sack.” 2008. Web. 07 Dec 2019.

Vancouver:

Saliba J. Framing Conflict The Literary War Journalism of John Sack. [Internet] [Doctoral dissertation]. University of Florida; 2008. [cited 2019 Dec 07]. Available from: http://ufdc.ufl.edu/UFE0022537.

Council of Science Editors:

Saliba J. Framing Conflict The Literary War Journalism of John Sack. [Doctoral Dissertation]. University of Florida; 2008. Available from: http://ufdc.ufl.edu/UFE0022537

University of Florida

23. Barclay, Courtney. Politics and the Online Marketplace : A First Amendment Analysis of the Application of Campaign Finance Laws to Internet Communications.

Degree: PhD, Mass Communication - Journalism and Communications, 2008, University of Florida

URL: http://ufdc.ufl.edu/UFE0022661

► Given the increasing importance of the Internet in political communication, it is imperative to determine whether the current legal structure intended to protect the integrity… (more)

▼ Given the increasing importance of the Internet in political communication, it is imperative to determine whether the current legal structure intended to protect the integrity of the electoral system also adequately protects free speech. The Federal Election Commission adopted rules to regulate paid online, mediated political activities under the campaign finance laws. Although these have not been litigated, previous case law analyzing other campaign finance laws and regulations under First Amendment challenges will provide a guide for evaluating the current regulations. Because campaign finance laws act as a restriction on speech, these laws must be analyzed under a First Amendment framework. To begin this analysis, it is necessary to engage in a historical overview of the evolution of campaign finance laws, which has largely followed a self-governance theory of the First Amendment. Analyzing the existing U.S. Supreme Court jurisprudence that has resolved First Amendment free speech challenges to the campaign finance laws provides insight into how the Internet may be factored into the current paradigm for campaign finance reform?or whether the Internet may contribute to a shift in controlling paradigms. Additionally, the Federal Election Commission?s approach to regulating online campaign communications must be explicated through its advisory opinions and rulemakings. This analysis is the foundation for determining whether the current Federal Election Commission regulations adequately protect First Amendment values. My study focused on the First Amendment impacts of campaign finance laws and whether the current constitutional framework should be used for campaign speech on the Internet in the same that it is used for the traditional mass media. My dissertation did not focus on the effectiveness of the laws in preventing corruption except as it relates to the discussion of the balance between that interest and the First Amendment. Advisors/Committee Members: Chamberlin, William F. (committee chair), Wright, John W. (committee member), Roberts, Marilyn (committee member), Lidsky, Lyrissa (committee member).

Subjects/Keywords: Campaign contributions; Campaign finance; Campaign finance law; Campaign finance reform; First Amendment; Internet; Political campaigns; Political candidates; Political corruption; Political speeches; campaign, first, internet, media

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6^th Edition):

Barclay, C. (2008). Politics and the Online Marketplace : A First Amendment Analysis of the Application of Campaign Finance Laws to Internet Communications. (Doctoral Dissertation). University of Florida. Retrieved from http://ufdc.ufl.edu/UFE0022661

Chicago Manual of Style (16^th Edition):

Barclay, Courtney. “Politics and the Online Marketplace : A First Amendment Analysis of the Application of Campaign Finance Laws to Internet Communications.” 2008. Doctoral Dissertation, University of Florida. Accessed December 07, 2019. http://ufdc.ufl.edu/UFE0022661.

MLA Handbook (7^th Edition):

Barclay, Courtney. “Politics and the Online Marketplace : A First Amendment Analysis of the Application of Campaign Finance Laws to Internet Communications.” 2008. Web. 07 Dec 2019.

Vancouver:

Barclay C. Politics and the Online Marketplace : A First Amendment Analysis of the Application of Campaign Finance Laws to Internet Communications. [Internet] [Doctoral dissertation]. University of Florida; 2008. [cited 2019 Dec 07]. Available from: http://ufdc.ufl.edu/UFE0022661.

Council of Science Editors:

Barclay C. Politics and the Online Marketplace : A First Amendment Analysis of the Application of Campaign Finance Laws to Internet Communications. [Doctoral Dissertation]. University of Florida; 2008. Available from: http://ufdc.ufl.edu/UFE0022661

University of Florida

24. Jun, Jong Woo. Factors Affecting the Brand USA The Mediated Country Brand Model.

Degree: PhD, Mass Communication - Journalism and Communications, 2007, University of Florida

URL: http://ufdc.ufl.edu/UFE0021463

► As the concept of brand building began to draw a great amount of attention from academic and industrial fields, advertisers and marketers started to view… (more)

▼ As the concept of brand building began to draw a great amount of attention from academic and industrial fields, advertisers and marketers started to view countries as brands that could be managed and marketed like other product and service brands. Also, there is a consensus among different academic fields on the existence of the country-branding concept. Using brand management approaches, this study explores the antecedents and consequences of attitudes toward country brands from communication and marketing perspectives, and proposed the mediated country brand model. Particularly, the main focus of this study is to investigate the role of mediated cultural product consumption on various targeted country-related constructs. Collecting South Korean and Mexican college students as a sample, this study is designed to identify the role of U.S. mediated cultural product consumption on attitudes toward the U.S. brand, attitudes toward U.S.-based products, and purchase intentions for U.S.-based products, including the mediation effects of inter-country relationship beliefs and country visual identity. The findings of this study conclude that the consumption of mediated cultural products has no direct influences on country brand attitudes (H1-1); however, the consumption of mediated cultural products has a direct relationship with inter-country relationship beliefs (H1-2) and country visual identity (H1-3). Country brand attitude is influenced by inter-country relationship beliefs (H2), country visual identity (H3), and personal knowledge/experiences (H4). This country brand attitude is linked to attitudes toward country-based products (H5), and positive attitudes toward country-based products subsequently affect consumer purchase intentions of country-based products (H6). Finally, relationships among constructs are slightly different according to individual countries (RQ1) and product categories (RQ2). Unexpectedly, this study also found that the consumption of mediated cultural products directly influences attitudes toward country-based products and purchase intentions. In conclusion, the mediated country brand model is supported across countries. Implications of these findings and directions for refinement and future research are discussed. ( en ) Advisors/Committee Members: Cho, Chang-Hoan (committee chair), Roberts, Marilyn (committee member), Villegas, Jorge (committee member), Albarracin, Dolores (committee member).

Subjects/Keywords: Brand image; Brands; Countries; Cultural attitudes; Cultural identity; Korean culture; Marketing; Movies; Political attitudes; Psychological attitudes; affect, attitudes, beliefs, brand, country, culture

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6^th Edition):

Jun, J. W. (2007). Factors Affecting the Brand USA The Mediated Country Brand Model. (Doctoral Dissertation). University of Florida. Retrieved from http://ufdc.ufl.edu/UFE0021463

Chicago Manual of Style (16^th Edition):

Jun, Jong Woo. “Factors Affecting the Brand USA The Mediated Country Brand Model.” 2007. Doctoral Dissertation, University of Florida. Accessed December 07, 2019. http://ufdc.ufl.edu/UFE0021463.

MLA Handbook (7^th Edition):

Jun, Jong Woo. “Factors Affecting the Brand USA The Mediated Country Brand Model.” 2007. Web. 07 Dec 2019.

Vancouver:

Jun JW. Factors Affecting the Brand USA The Mediated Country Brand Model. [Internet] [Doctoral dissertation]. University of Florida; 2007. [cited 2019 Dec 07]. Available from: http://ufdc.ufl.edu/UFE0021463.

Council of Science Editors:

Jun JW. Factors Affecting the Brand USA The Mediated Country Brand Model. [Doctoral Dissertation]. University of Florida; 2007. Available from: http://ufdc.ufl.edu/UFE0021463

University of Florida

25. Lin, En-Ying. Luxury Brand Websites Content Analysis of Chinese and English Languages: the Explorations of Authenticity, Country-of-Origin, and Product Category.

Degree: PhD, Mass Communication - Journalism and Communications, 2009, University of Florida

URL: http://ufdc.ufl.edu/UFE0024339

Subjects/Keywords: Brand image; Brands; Content analysis; Customers; Luxury goods; Marketing; Shoes; Standardization; Statistical significance; Websites; authenticity, content, country, cultural, luxury, online, product

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6^th Edition):

Lin, E. (2009). Luxury Brand Websites Content Analysis of Chinese and English Languages: the Explorations of Authenticity, Country-of-Origin, and Product Category. (Doctoral Dissertation). University of Florida. Retrieved from http://ufdc.ufl.edu/UFE0024339

Chicago Manual of Style (16^th Edition):

Lin, En-Ying. “Luxury Brand Websites Content Analysis of Chinese and English Languages: the Explorations of Authenticity, Country-of-Origin, and Product Category.” 2009. Doctoral Dissertation, University of Florida. Accessed December 07, 2019. http://ufdc.ufl.edu/UFE0024339.

MLA Handbook (7^th Edition):

Lin, En-Ying. “Luxury Brand Websites Content Analysis of Chinese and English Languages: the Explorations of Authenticity, Country-of-Origin, and Product Category.” 2009. Web. 07 Dec 2019.

Vancouver:

Lin E. Luxury Brand Websites Content Analysis of Chinese and English Languages: the Explorations of Authenticity, Country-of-Origin, and Product Category. [Internet] [Doctoral dissertation]. University of Florida; 2009. [cited 2019 Dec 07]. Available from: http://ufdc.ufl.edu/UFE0024339.

Council of Science Editors:

Lin E. Luxury Brand Websites Content Analysis of Chinese and English Languages: the Explorations of Authenticity, Country-of-Origin, and Product Category. [Doctoral Dissertation]. University of Florida; 2009. Available from: http://ufdc.ufl.edu/UFE0024339

University of Florida

26. Oba, Goro. Programming Strategies of U.S.-Originated Cable Networks in Asian Markets Descriptive Study Based on the Product Standardization/Adaptation Theory.

Degree: PhD, Mass Communication - Journalism and Communications, 2007, University of Florida

URL: http://ufdc.ufl.edu/UFE0020260

► Transnational media corporations dominate cable television network ownership in the United States and have aggressively established many foreign subsidiaries and affiliates for their cable networks,… (more)

▼ Transnational media corporations dominate cable television network ownership in the United States and have aggressively established many foreign subsidiaries and affiliates for their cable networks, expanding their worldwide audiences. This multiple-case study explored television programming products of U.S.-originated cable networks, namely, MTV, Cartoon Network, ESPN, and Discovery Channel, in Asian markets and what factors are perceived as determinants of programming decisions by the networks. On the basis of theoretical foundations concerning product standardization/adaptation in international marketing research, the present study was intended to provide a framework for understanding how various external as well as intra-firm factors could affect the programming product offerings of global television networks. Primary data for analysis were gathered through personal interviews with executive and managers of the aforementioned networks in such Asian markets as Japan, Taiwan, and Singapore. In light of actual programming product offerings, each of U.S.-originated cable networks employed unique programming strategy in Asian markets. While some networks attempted to distribute the same programming on a global scale, others encouraged local teams to develop more localized programming. The possibility for each programming strategy is contingent on various factors. Given the fact that viewers generally prefer products more relevant to them, the significance of programming products adapted to individual local markets was emphasized by networks. Yet, the degree to which local viewers prefer locally adapted programming to standardized programming seemed dependent on the national cultural characteristic. Meanwhile, programming products tended to be distributed on a global basis, if they were perceived to have universal appeal, and networks pursued the economies of scale and scope and cost savings. It was also believed that by offering the same programming product worldwide, networks could maintain and reinforce their global brands. Ultimately, characteristics inside the network, such as orientations and philosophies with respect to international operations, resources possessed by them, and the centralization or decentralization of authority, affected the direction of their programming strategies. ( en ) Advisors/Committee Members: Chan-Olmsted, Sylvia M. (committee chair), Roberts, Marilyn (committee member), Molleda, Juan Carlos (committee member), Xie, Jinhong (committee member).

Subjects/Keywords: Animation; Asians; Audiences; Brands; Cartoons; Marketing; Standardization; Television networks; Television programs; Viewers; asian, cable, global, international, programming

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APA (6^th Edition):

Oba, G. (2007). Programming Strategies of U.S.-Originated Cable Networks in Asian Markets Descriptive Study Based on the Product Standardization/Adaptation Theory. (Doctoral Dissertation). University of Florida. Retrieved from http://ufdc.ufl.edu/UFE0020260

Chicago Manual of Style (16^th Edition):

Oba, Goro. “Programming Strategies of U.S.-Originated Cable Networks in Asian Markets Descriptive Study Based on the Product Standardization/Adaptation Theory.” 2007. Doctoral Dissertation, University of Florida. Accessed December 07, 2019. http://ufdc.ufl.edu/UFE0020260.

MLA Handbook (7^th Edition):

Oba, Goro. “Programming Strategies of U.S.-Originated Cable Networks in Asian Markets Descriptive Study Based on the Product Standardization/Adaptation Theory.” 2007. Web. 07 Dec 2019.

Vancouver:

Oba G. Programming Strategies of U.S.-Originated Cable Networks in Asian Markets Descriptive Study Based on the Product Standardization/Adaptation Theory. [Internet] [Doctoral dissertation]. University of Florida; 2007. [cited 2019 Dec 07]. Available from: http://ufdc.ufl.edu/UFE0020260.

Council of Science Editors:

Oba G. Programming Strategies of U.S.-Originated Cable Networks in Asian Markets Descriptive Study Based on the Product Standardization/Adaptation Theory. [Doctoral Dissertation]. University of Florida; 2007. Available from: http://ufdc.ufl.edu/UFE0020260

University of Florida

27. Karadjov, Christopher Detchkov. Romantic Dreams, Revisionist Nightmares The Third-Person Effect and Its Consequences in the Context of Bulgarian Journalists' Attitudes toward Macedonia.

Degree: PhD, Mass Communication - Journalism and Communications, 2007, University of Florida

URL: http://ufdc.ufl.edu/UFE0021185

► I investigated attitudes of Bulgarian journalists on aspects of disagreements between Bulgaria and Macedonia pertaining to issues of Macedonian national identity, language and minority in… (more)

Subjects/Keywords: Censorship; Journalism; Language minorities; National identity; News content; News media; Newspapers; Political attitudes; Public opinion; Questionnaires; bias, bulgaria, effect, journalism, macedonian, media, perceptual, person, practice, question, third

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6^th Edition):

Karadjov, C. D. (2007). Romantic Dreams, Revisionist Nightmares The Third-Person Effect and Its Consequences in the Context of Bulgarian Journalists' Attitudes toward Macedonia. (Doctoral Dissertation). University of Florida. Retrieved from http://ufdc.ufl.edu/UFE0021185

Chicago Manual of Style (16^th Edition):

Karadjov, Christopher Detchkov. “Romantic Dreams, Revisionist Nightmares The Third-Person Effect and Its Consequences in the Context of Bulgarian Journalists' Attitudes toward Macedonia.” 2007. Doctoral Dissertation, University of Florida. Accessed December 07, 2019. http://ufdc.ufl.edu/UFE0021185.

MLA Handbook (7^th Edition):

Karadjov, Christopher Detchkov. “Romantic Dreams, Revisionist Nightmares The Third-Person Effect and Its Consequences in the Context of Bulgarian Journalists' Attitudes toward Macedonia.” 2007. Web. 07 Dec 2019.

Vancouver:

Karadjov CD. Romantic Dreams, Revisionist Nightmares The Third-Person Effect and Its Consequences in the Context of Bulgarian Journalists' Attitudes toward Macedonia. [Internet] [Doctoral dissertation]. University of Florida; 2007. [cited 2019 Dec 07]. Available from: http://ufdc.ufl.edu/UFE0021185.

Council of Science Editors:

Karadjov CD. Romantic Dreams, Revisionist Nightmares The Third-Person Effect and Its Consequences in the Context of Bulgarian Journalists' Attitudes toward Macedonia. [Doctoral Dissertation]. University of Florida; 2007. Available from: http://ufdc.ufl.edu/UFE0021185

Open Access Theses and Dissertations