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You searched for +publisher:"University of Florida" +contributor:("Roberts, Marilyn"). Showing records 1 – 27 of 27 total matches.

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University of Florida

1. Canning, Brian. Fan Involvement and Sponsorship Effects of University of Florida Athletics.

Degree: M.Adv., Advertising - Journalism and Communications, 2009, University of Florida

 A considerable amount of research exists on the concept of involvement. Fan involvement, however, has been paid far less attention, particularly when paired with the… (more)

Subjects/Keywords: Advertising research; Baseball; Brand image; Brands; Graphics; Marketing; Motivation; Motivation research; Sponsorship; Sports; baseball, fan, football, involvement, sponsorship, sport

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APA (6th Edition):

Canning, B. (2009). Fan Involvement and Sponsorship Effects of University of Florida Athletics. (Masters Thesis). University of Florida. Retrieved from http://ufdc.ufl.edu/UFE0024169

Chicago Manual of Style (16th Edition):

Canning, Brian. “Fan Involvement and Sponsorship Effects of University of Florida Athletics.” 2009. Masters Thesis, University of Florida. Accessed December 07, 2019. http://ufdc.ufl.edu/UFE0024169.

MLA Handbook (7th Edition):

Canning, Brian. “Fan Involvement and Sponsorship Effects of University of Florida Athletics.” 2009. Web. 07 Dec 2019.

Vancouver:

Canning B. Fan Involvement and Sponsorship Effects of University of Florida Athletics. [Internet] [Masters thesis]. University of Florida; 2009. [cited 2019 Dec 07]. Available from: http://ufdc.ufl.edu/UFE0024169.

Council of Science Editors:

Canning B. Fan Involvement and Sponsorship Effects of University of Florida Athletics. [Masters Thesis]. University of Florida; 2009. Available from: http://ufdc.ufl.edu/UFE0024169


University of Florida

2. Lord, Meredith. How and why fundraisers use social media A national survey of the practice.

Degree: PhD, Mass Communication - Journalism and Communications, 2009, University of Florida

 Americans social media use steadily increased in recent years. Since successful fundraising relies on communication with donor publics, practitioners have expressed interest in learning how… (more)

Subjects/Keywords: Blogs; Charitable organizations; Fundraising; Group facilitation; Nonprofit organizations; Organizational communication; Problem solving; Public relations; Social media; Social perception; fundraising, media, nonprofits, public, relations, roles, social, tam, theory, utaut

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APA (6th Edition):

Lord, M. (2009). How and why fundraisers use social media A national survey of the practice. (Doctoral Dissertation). University of Florida. Retrieved from http://ufdc.ufl.edu/UFE0041029

Chicago Manual of Style (16th Edition):

Lord, Meredith. “How and why fundraisers use social media A national survey of the practice.” 2009. Doctoral Dissertation, University of Florida. Accessed December 07, 2019. http://ufdc.ufl.edu/UFE0041029.

MLA Handbook (7th Edition):

Lord, Meredith. “How and why fundraisers use social media A national survey of the practice.” 2009. Web. 07 Dec 2019.

Vancouver:

Lord M. How and why fundraisers use social media A national survey of the practice. [Internet] [Doctoral dissertation]. University of Florida; 2009. [cited 2019 Dec 07]. Available from: http://ufdc.ufl.edu/UFE0041029.

Council of Science Editors:

Lord M. How and why fundraisers use social media A national survey of the practice. [Doctoral Dissertation]. University of Florida; 2009. Available from: http://ufdc.ufl.edu/UFE0041029


University of Florida

3. Mueller, Thomas. Involvement The Individual Versus Team Sport Experience.

Degree: PhD, Mass Communication - Journalism and Communications, 2009, University of Florida

 The purpose of this study was to compare and contrast the involvement profiles of individual and team sport athletes. Using social cognitive and social identity… (more)

Subjects/Keywords: Animal scales; Car racing; Individual sports; Marketing; Motivation; Racing; Recreation; Social involvement; Sports; Team sports; involvement, motorsport, participation, rallycar, running, sport, team, ultrarunning

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APA (6th Edition):

Mueller, T. (2009). Involvement The Individual Versus Team Sport Experience. (Doctoral Dissertation). University of Florida. Retrieved from http://ufdc.ufl.edu/UFE0024896

Chicago Manual of Style (16th Edition):

Mueller, Thomas. “Involvement The Individual Versus Team Sport Experience.” 2009. Doctoral Dissertation, University of Florida. Accessed December 07, 2019. http://ufdc.ufl.edu/UFE0024896.

MLA Handbook (7th Edition):

Mueller, Thomas. “Involvement The Individual Versus Team Sport Experience.” 2009. Web. 07 Dec 2019.

Vancouver:

Mueller T. Involvement The Individual Versus Team Sport Experience. [Internet] [Doctoral dissertation]. University of Florida; 2009. [cited 2019 Dec 07]. Available from: http://ufdc.ufl.edu/UFE0024896.

Council of Science Editors:

Mueller T. Involvement The Individual Versus Team Sport Experience. [Doctoral Dissertation]. University of Florida; 2009. Available from: http://ufdc.ufl.edu/UFE0024896


University of Florida

4. Cha, Jiyoung. Television Versus The Internet A Comparative Analysis Of Traditional And New Video Platforms In Substitutability, Perceptions, And Displacement Effects.

Degree: PhD, Mass Communication - Journalism and Communications, 2009, University of Florida

 In today's multiplatform video environment, this study sheds light on the use of the Internet as a video platform. When a new medium emerges in… (more)

Subjects/Keywords: Internet; Learning motivation; Mathematical variables; Modeling; Motivation; News content; Newspapers; Television networks; Video sharing; Watches; adoption, attributes, diffusion, displacement, online, technology, television, theory, video, webcasting

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APA (6th Edition):

Cha, J. (2009). Television Versus The Internet A Comparative Analysis Of Traditional And New Video Platforms In Substitutability, Perceptions, And Displacement Effects. (Doctoral Dissertation). University of Florida. Retrieved from http://ufdc.ufl.edu/UFE0024881

Chicago Manual of Style (16th Edition):

Cha, Jiyoung. “Television Versus The Internet A Comparative Analysis Of Traditional And New Video Platforms In Substitutability, Perceptions, And Displacement Effects.” 2009. Doctoral Dissertation, University of Florida. Accessed December 07, 2019. http://ufdc.ufl.edu/UFE0024881.

MLA Handbook (7th Edition):

Cha, Jiyoung. “Television Versus The Internet A Comparative Analysis Of Traditional And New Video Platforms In Substitutability, Perceptions, And Displacement Effects.” 2009. Web. 07 Dec 2019.

Vancouver:

Cha J. Television Versus The Internet A Comparative Analysis Of Traditional And New Video Platforms In Substitutability, Perceptions, And Displacement Effects. [Internet] [Doctoral dissertation]. University of Florida; 2009. [cited 2019 Dec 07]. Available from: http://ufdc.ufl.edu/UFE0024881.

Council of Science Editors:

Cha J. Television Versus The Internet A Comparative Analysis Of Traditional And New Video Platforms In Substitutability, Perceptions, And Displacement Effects. [Doctoral Dissertation]. University of Florida; 2009. Available from: http://ufdc.ufl.edu/UFE0024881


University of Florida

5. Kim, Kenneth. Interplay of Framing Tactic, Framing Domain, and Source Credibility in Direct to Consumer Hormone Replacement Therapy Advertising An Integration of Prospect Theory and Language Expectancy Theory.

Degree: PhD, Mass Communication - Journalism and Communications, 2010, University of Florida

 Abstract of Dissertation Presented to the Graduate School of the University of Florida in Partial Fulfillment of the Requirements for the Degree of Doctor of… (more)

Subjects/Keywords: Advertising research; Consumer advertising; Framing effects; Hormone replacement therapy; Hormones; Menopause; Persuasion; Prospect theory; Side effects; Symptomatology; advertising, credibility, dtc, framing, language, persuasion, prospect, source

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APA (6th Edition):

Kim, K. (2010). Interplay of Framing Tactic, Framing Domain, and Source Credibility in Direct to Consumer Hormone Replacement Therapy Advertising An Integration of Prospect Theory and Language Expectancy Theory. (Doctoral Dissertation). University of Florida. Retrieved from http://ufdc.ufl.edu/UFE0041165

Chicago Manual of Style (16th Edition):

Kim, Kenneth. “Interplay of Framing Tactic, Framing Domain, and Source Credibility in Direct to Consumer Hormone Replacement Therapy Advertising An Integration of Prospect Theory and Language Expectancy Theory.” 2010. Doctoral Dissertation, University of Florida. Accessed December 07, 2019. http://ufdc.ufl.edu/UFE0041165.

MLA Handbook (7th Edition):

Kim, Kenneth. “Interplay of Framing Tactic, Framing Domain, and Source Credibility in Direct to Consumer Hormone Replacement Therapy Advertising An Integration of Prospect Theory and Language Expectancy Theory.” 2010. Web. 07 Dec 2019.

Vancouver:

Kim K. Interplay of Framing Tactic, Framing Domain, and Source Credibility in Direct to Consumer Hormone Replacement Therapy Advertising An Integration of Prospect Theory and Language Expectancy Theory. [Internet] [Doctoral dissertation]. University of Florida; 2010. [cited 2019 Dec 07]. Available from: http://ufdc.ufl.edu/UFE0041165.

Council of Science Editors:

Kim K. Interplay of Framing Tactic, Framing Domain, and Source Credibility in Direct to Consumer Hormone Replacement Therapy Advertising An Integration of Prospect Theory and Language Expectancy Theory. [Doctoral Dissertation]. University of Florida; 2010. Available from: http://ufdc.ufl.edu/UFE0041165


University of Florida

6. Ragas, Matthew. Agenda-Building and Agenda-Setting in Corporate Proxy Contests Exploring Influence Among Public Relations Efforts, Financial Media Coverage and Investor Opinion.

Degree: PhD, Mass Communication - Journalism and Communications, 2010, University of Florida

 The rise of shareholder activism in recent years has sparked a resurgence in the number of contested corporate elections, known as corporate proxy contests or… (more)

Subjects/Keywords: Corporations; Investors; Journalism; Munchausen syndrome by proxy; News media; Preliminary proxy material; Proxy reporting; Proxy statements; Public relations; Shareholders; activism, activist, agenda, building, business, candidate, communication, contest, contests, corporate, coverage, fight, financial, influence, investor, journalism, mass, media, opinion, proxy, public, relations, salience, setting, shareholder

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APA (6th Edition):

Ragas, M. (2010). Agenda-Building and Agenda-Setting in Corporate Proxy Contests Exploring Influence Among Public Relations Efforts, Financial Media Coverage and Investor Opinion. (Doctoral Dissertation). University of Florida. Retrieved from http://ufdc.ufl.edu/UFE0041554

Chicago Manual of Style (16th Edition):

Ragas, Matthew. “Agenda-Building and Agenda-Setting in Corporate Proxy Contests Exploring Influence Among Public Relations Efforts, Financial Media Coverage and Investor Opinion.” 2010. Doctoral Dissertation, University of Florida. Accessed December 07, 2019. http://ufdc.ufl.edu/UFE0041554.

MLA Handbook (7th Edition):

Ragas, Matthew. “Agenda-Building and Agenda-Setting in Corporate Proxy Contests Exploring Influence Among Public Relations Efforts, Financial Media Coverage and Investor Opinion.” 2010. Web. 07 Dec 2019.

Vancouver:

Ragas M. Agenda-Building and Agenda-Setting in Corporate Proxy Contests Exploring Influence Among Public Relations Efforts, Financial Media Coverage and Investor Opinion. [Internet] [Doctoral dissertation]. University of Florida; 2010. [cited 2019 Dec 07]. Available from: http://ufdc.ufl.edu/UFE0041554.

Council of Science Editors:

Ragas M. Agenda-Building and Agenda-Setting in Corporate Proxy Contests Exploring Influence Among Public Relations Efforts, Financial Media Coverage and Investor Opinion. [Doctoral Dissertation]. University of Florida; 2010. Available from: http://ufdc.ufl.edu/UFE0041554


University of Florida

7. Nasir, Irtifa. An Executional and Cultural Analysis of Television Advertisements in Pakistan.

Degree: M.Adv., Advertising - Journalism and Communications, 2008, University of Florida

 The primary purpose of this study was to explore the creative executional characteristics and dominant cultural values portrayed in Pakistani television advertising. The study also… (more)

Subjects/Keywords: Advertising campaigns; Advertising research; Beverages; Carbonated beverages; Commercial music; Commercials; Cultural values; South Asian culture; Television commercials; Waste byproducts; advertisements, analysis, commercials, cultural, culture, dimensions, hofstede, pakistan, pakistani

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APA (6th Edition):

Nasir, I. (2008). An Executional and Cultural Analysis of Television Advertisements in Pakistan. (Masters Thesis). University of Florida. Retrieved from http://ufdc.ufl.edu/UFE0021882

Chicago Manual of Style (16th Edition):

Nasir, Irtifa. “An Executional and Cultural Analysis of Television Advertisements in Pakistan.” 2008. Masters Thesis, University of Florida. Accessed December 07, 2019. http://ufdc.ufl.edu/UFE0021882.

MLA Handbook (7th Edition):

Nasir, Irtifa. “An Executional and Cultural Analysis of Television Advertisements in Pakistan.” 2008. Web. 07 Dec 2019.

Vancouver:

Nasir I. An Executional and Cultural Analysis of Television Advertisements in Pakistan. [Internet] [Masters thesis]. University of Florida; 2008. [cited 2019 Dec 07]. Available from: http://ufdc.ufl.edu/UFE0021882.

Council of Science Editors:

Nasir I. An Executional and Cultural Analysis of Television Advertisements in Pakistan. [Masters Thesis]. University of Florida; 2008. Available from: http://ufdc.ufl.edu/UFE0021882


University of Florida

8. Kang, Mihyun. Effects of Spokesperson and Message Type on Cosmetic Surgery Advertising among Korean Women.

Degree: M.Adv., Advertising - Journalism and Communications, 2008, University of Florida

 With the rise in popularity of cosmetic surgery in Korea, it is beneficial to consider the advertising elements that affect the likelihood of cosmetic surgery… (more)

Subjects/Keywords: Advertising; Advertising research; Advertising to sales ratios; Brands; Celebrities; Korean culture; Psychological attitudes; Surgical specialties; Women; Word of mouth advertising; advertisement, advertising, aesthetic, celebrity, cosmetic, effects, endorsement, experiment, korean, mancova, message, model, plastic, spokesperson, surgery

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APA (6th Edition):

Kang, M. (2008). Effects of Spokesperson and Message Type on Cosmetic Surgery Advertising among Korean Women. (Masters Thesis). University of Florida. Retrieved from http://ufdc.ufl.edu/UFE0022362

Chicago Manual of Style (16th Edition):

Kang, Mihyun. “Effects of Spokesperson and Message Type on Cosmetic Surgery Advertising among Korean Women.” 2008. Masters Thesis, University of Florida. Accessed December 07, 2019. http://ufdc.ufl.edu/UFE0022362.

MLA Handbook (7th Edition):

Kang, Mihyun. “Effects of Spokesperson and Message Type on Cosmetic Surgery Advertising among Korean Women.” 2008. Web. 07 Dec 2019.

Vancouver:

Kang M. Effects of Spokesperson and Message Type on Cosmetic Surgery Advertising among Korean Women. [Internet] [Masters thesis]. University of Florida; 2008. [cited 2019 Dec 07]. Available from: http://ufdc.ufl.edu/UFE0022362.

Council of Science Editors:

Kang M. Effects of Spokesperson and Message Type on Cosmetic Surgery Advertising among Korean Women. [Masters Thesis]. University of Florida; 2008. Available from: http://ufdc.ufl.edu/UFE0022362


University of Florida

9. Lovler, Ronnie A. Coming to America The Reputation of Al Jazeera English in the United States.

Degree: MA, Mass Communication - Journalism and Communications, 2008, University of Florida

 Al Jazeera English is the Qatar-founded international news network that launched in November 2006 as the first English-language global news channel not based in the… (more)

Subjects/Keywords: Depth interviews; Journalism; Launches; News content; News media; Newspapers; Objectivity; Public image management; Public relations; Terrorism; al, contextual, international, news, reputation

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APA (6th Edition):

Lovler, R. A. (2008). Coming to America The Reputation of Al Jazeera English in the United States. (Masters Thesis). University of Florida. Retrieved from http://ufdc.ufl.edu/UFE0021959

Chicago Manual of Style (16th Edition):

Lovler, Ronnie A. “Coming to America The Reputation of Al Jazeera English in the United States.” 2008. Masters Thesis, University of Florida. Accessed December 07, 2019. http://ufdc.ufl.edu/UFE0021959.

MLA Handbook (7th Edition):

Lovler, Ronnie A. “Coming to America The Reputation of Al Jazeera English in the United States.” 2008. Web. 07 Dec 2019.

Vancouver:

Lovler RA. Coming to America The Reputation of Al Jazeera English in the United States. [Internet] [Masters thesis]. University of Florida; 2008. [cited 2019 Dec 07]. Available from: http://ufdc.ufl.edu/UFE0021959.

Council of Science Editors:

Lovler RA. Coming to America The Reputation of Al Jazeera English in the United States. [Masters Thesis]. University of Florida; 2008. Available from: http://ufdc.ufl.edu/UFE0021959


University of Florida

10. Catala, Lourdes I. The Framework Convention on Tobacco Control Effects of International Tobacco Regulation in Brazil, 1990-Present.

Degree: MA, Latin American Studies, 2007, University of Florida

 The globalization of the anti-tobacco campaign has gained momentum over the last two decades as a result of the increasing, disproportionate number of tobacco related… (more)

Subjects/Keywords: Cigarettes; Developing countries; Public health; Smuggling; Taxes; Tobacco; Tobacco industry; Tobacco products; Tobacco smoking; Treaties; brazil, control, convention, effects, framework, regulation, tobacco

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APA (6th Edition):

Catala, L. I. (2007). The Framework Convention on Tobacco Control Effects of International Tobacco Regulation in Brazil, 1990-Present. (Masters Thesis). University of Florida. Retrieved from http://ufdc.ufl.edu/UFE0021508

Chicago Manual of Style (16th Edition):

Catala, Lourdes I. “The Framework Convention on Tobacco Control Effects of International Tobacco Regulation in Brazil, 1990-Present.” 2007. Masters Thesis, University of Florida. Accessed December 07, 2019. http://ufdc.ufl.edu/UFE0021508.

MLA Handbook (7th Edition):

Catala, Lourdes I. “The Framework Convention on Tobacco Control Effects of International Tobacco Regulation in Brazil, 1990-Present.” 2007. Web. 07 Dec 2019.

Vancouver:

Catala LI. The Framework Convention on Tobacco Control Effects of International Tobacco Regulation in Brazil, 1990-Present. [Internet] [Masters thesis]. University of Florida; 2007. [cited 2019 Dec 07]. Available from: http://ufdc.ufl.edu/UFE0021508.

Council of Science Editors:

Catala LI. The Framework Convention on Tobacco Control Effects of International Tobacco Regulation in Brazil, 1990-Present. [Masters Thesis]. University of Florida; 2007. Available from: http://ufdc.ufl.edu/UFE0021508


University of Florida

11. Lee, Hyoungdong. How Brand Knowledge, Belief, and Experience Predict Consumer's Perceptions of Product Attributes' Benefits An Application in the Auto Industry.

Degree: M.Adv., Advertising - Journalism and Communications, 2007, University of Florida

 This study explores how customers' knowledge contributes to their perception of product benefits and how the perception of product benefits, in turn, builds brand loyalty.… (more)

Subjects/Keywords: Brand image; Brand loyalty; Brands; Consumer research; Customer relations; Knowledge level; Marketing; Multiple regression; Perceptual experiences; Rational emotive psychotherapy; auto, belief, benefit, brand, experience, knowledge, product

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APA (6th Edition):

Lee, H. (2007). How Brand Knowledge, Belief, and Experience Predict Consumer's Perceptions of Product Attributes' Benefits An Application in the Auto Industry. (Masters Thesis). University of Florida. Retrieved from http://ufdc.ufl.edu/UFE0021077

Chicago Manual of Style (16th Edition):

Lee, Hyoungdong. “How Brand Knowledge, Belief, and Experience Predict Consumer's Perceptions of Product Attributes' Benefits An Application in the Auto Industry.” 2007. Masters Thesis, University of Florida. Accessed December 07, 2019. http://ufdc.ufl.edu/UFE0021077.

MLA Handbook (7th Edition):

Lee, Hyoungdong. “How Brand Knowledge, Belief, and Experience Predict Consumer's Perceptions of Product Attributes' Benefits An Application in the Auto Industry.” 2007. Web. 07 Dec 2019.

Vancouver:

Lee H. How Brand Knowledge, Belief, and Experience Predict Consumer's Perceptions of Product Attributes' Benefits An Application in the Auto Industry. [Internet] [Masters thesis]. University of Florida; 2007. [cited 2019 Dec 07]. Available from: http://ufdc.ufl.edu/UFE0021077.

Council of Science Editors:

Lee H. How Brand Knowledge, Belief, and Experience Predict Consumer's Perceptions of Product Attributes' Benefits An Application in the Auto Industry. [Masters Thesis]. University of Florida; 2007. Available from: http://ufdc.ufl.edu/UFE0021077


University of Florida

12. Ham, Chang Dae. The Synergy Effect of Advertising and Publicity on Country Brand in the Case of Americans' Attitudes toward South Korea.

Degree: M.Adv., Advertising - Journalism and Communications, 2007, University of Florida

 In the era of the free trade agreement (FTA), developing countries should manage their country brand image to the larger consumer market, such as the… (more)

Subjects/Keywords: Advertising research; Brand image; Brands; Consumer advertising; Electronic products industry; Food industries; Graphics; Marketing; News content; Psychological attitudes; brand, country, synergy

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APA (6th Edition):

Ham, C. D. (2007). The Synergy Effect of Advertising and Publicity on Country Brand in the Case of Americans' Attitudes toward South Korea. (Masters Thesis). University of Florida. Retrieved from http://ufdc.ufl.edu/UFE0021511

Chicago Manual of Style (16th Edition):

Ham, Chang Dae. “The Synergy Effect of Advertising and Publicity on Country Brand in the Case of Americans' Attitudes toward South Korea.” 2007. Masters Thesis, University of Florida. Accessed December 07, 2019. http://ufdc.ufl.edu/UFE0021511.

MLA Handbook (7th Edition):

Ham, Chang Dae. “The Synergy Effect of Advertising and Publicity on Country Brand in the Case of Americans' Attitudes toward South Korea.” 2007. Web. 07 Dec 2019.

Vancouver:

Ham CD. The Synergy Effect of Advertising and Publicity on Country Brand in the Case of Americans' Attitudes toward South Korea. [Internet] [Masters thesis]. University of Florida; 2007. [cited 2019 Dec 07]. Available from: http://ufdc.ufl.edu/UFE0021511.

Council of Science Editors:

Ham CD. The Synergy Effect of Advertising and Publicity on Country Brand in the Case of Americans' Attitudes toward South Korea. [Masters Thesis]. University of Florida; 2007. Available from: http://ufdc.ufl.edu/UFE0021511


University of Florida

13. Lin, Jhih-Syuan. Antecedents and Consequences of Cross-Media Usage A Study of A TV Program's Official Website.

Degree: M.Adv., Advertising - Journalism and Communications, 2008, University of Florida

 Marketers have now embraced online channels as a core device of their marketing communication mix in response to the growing availability of broadband Internet access.… (more)

Subjects/Keywords: Advertising research; Brands; Gossip; Marketing; Motivation; Product placement; Television programs; Television viewing; Viewers; Websites; ability, and, cross, enhanced, gratification, interactivity, involvement, motivation, opportunity, placement, product, program, sem, tv, usage, uses

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APA (6th Edition):

Lin, J. (2008). Antecedents and Consequences of Cross-Media Usage A Study of A TV Program's Official Website. (Masters Thesis). University of Florida. Retrieved from http://ufdc.ufl.edu/UFE0022667

Chicago Manual of Style (16th Edition):

Lin, Jhih-Syuan. “Antecedents and Consequences of Cross-Media Usage A Study of A TV Program's Official Website.” 2008. Masters Thesis, University of Florida. Accessed December 07, 2019. http://ufdc.ufl.edu/UFE0022667.

MLA Handbook (7th Edition):

Lin, Jhih-Syuan. “Antecedents and Consequences of Cross-Media Usage A Study of A TV Program's Official Website.” 2008. Web. 07 Dec 2019.

Vancouver:

Lin J. Antecedents and Consequences of Cross-Media Usage A Study of A TV Program's Official Website. [Internet] [Masters thesis]. University of Florida; 2008. [cited 2019 Dec 07]. Available from: http://ufdc.ufl.edu/UFE0022667.

Council of Science Editors:

Lin J. Antecedents and Consequences of Cross-Media Usage A Study of A TV Program's Official Website. [Masters Thesis]. University of Florida; 2008. Available from: http://ufdc.ufl.edu/UFE0022667


University of Florida

14. Chen, Tzu-Yin. Portrayal of Mature Market Advertising: Content Analysis of Taiwan Times Television Advertising Award Winners from 1999 to 2004.

Degree: M.Adv., Advertising - Journalism and Communications, 2007, University of Florida

Subjects/Keywords: Advertising campaigns; Advertising research; Age groups; Content analysis; East Asian culture; Marketing; Older adults; Population studies; Television commercials; Transportation; mature, portrayal, taiwan, television

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APA (6th Edition):

Chen, T. (2007). Portrayal of Mature Market Advertising: Content Analysis of Taiwan Times Television Advertising Award Winners from 1999 to 2004. (Masters Thesis). University of Florida. Retrieved from http://ufdc.ufl.edu/UFE0021096

Chicago Manual of Style (16th Edition):

Chen, Tzu-Yin. “Portrayal of Mature Market Advertising: Content Analysis of Taiwan Times Television Advertising Award Winners from 1999 to 2004.” 2007. Masters Thesis, University of Florida. Accessed December 07, 2019. http://ufdc.ufl.edu/UFE0021096.

MLA Handbook (7th Edition):

Chen, Tzu-Yin. “Portrayal of Mature Market Advertising: Content Analysis of Taiwan Times Television Advertising Award Winners from 1999 to 2004.” 2007. Web. 07 Dec 2019.

Vancouver:

Chen T. Portrayal of Mature Market Advertising: Content Analysis of Taiwan Times Television Advertising Award Winners from 1999 to 2004. [Internet] [Masters thesis]. University of Florida; 2007. [cited 2019 Dec 07]. Available from: http://ufdc.ufl.edu/UFE0021096.

Council of Science Editors:

Chen T. Portrayal of Mature Market Advertising: Content Analysis of Taiwan Times Television Advertising Award Winners from 1999 to 2004. [Masters Thesis]. University of Florida; 2007. Available from: http://ufdc.ufl.edu/UFE0021096


University of Florida

15. Kim, Mijung. Attitude toward Mobile Advertising An Exploratory Study of How Cultural Dimensions Influence Attitude toward Mobile Advertising.

Degree: M.Adv., Advertising - Journalism and Communications, 2008, University of Florida

 This study tested Triandis' (2001) combination of individualism/collectivism and horizontal/vertical dimensions typology for its ability to detect differences in mobile users' cultural orientations in South… (more)

Subjects/Keywords: Advertising; Advertising campaigns; Advertising research; Collectivism; Consumer advertising; Cultural attitudes; Cultural studies; Individualism; Korean culture; Marketing

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APA (6th Edition):

Kim, M. (2008). Attitude toward Mobile Advertising An Exploratory Study of How Cultural Dimensions Influence Attitude toward Mobile Advertising. (Masters Thesis). University of Florida. Retrieved from http://ufdc.ufl.edu/UFE0022275

Chicago Manual of Style (16th Edition):

Kim, Mijung. “Attitude toward Mobile Advertising An Exploratory Study of How Cultural Dimensions Influence Attitude toward Mobile Advertising.” 2008. Masters Thesis, University of Florida. Accessed December 07, 2019. http://ufdc.ufl.edu/UFE0022275.

MLA Handbook (7th Edition):

Kim, Mijung. “Attitude toward Mobile Advertising An Exploratory Study of How Cultural Dimensions Influence Attitude toward Mobile Advertising.” 2008. Web. 07 Dec 2019.

Vancouver:

Kim M. Attitude toward Mobile Advertising An Exploratory Study of How Cultural Dimensions Influence Attitude toward Mobile Advertising. [Internet] [Masters thesis]. University of Florida; 2008. [cited 2019 Dec 07]. Available from: http://ufdc.ufl.edu/UFE0022275.

Council of Science Editors:

Kim M. Attitude toward Mobile Advertising An Exploratory Study of How Cultural Dimensions Influence Attitude toward Mobile Advertising. [Masters Thesis]. University of Florida; 2008. Available from: http://ufdc.ufl.edu/UFE0022275


University of Florida

16. Rhee, Eun Soo. Korean Award-Winning Television Commercials Executional Factors and Cultural Values from 1994 to 2006.

Degree: M.Adv., Advertising - Journalism and Communications, 2008, University of Florida

 This research is conducted to investigate the characteristics of Korean television commercials. Since Korean television commercials are reflecting its cultural values, Hofstede and Hall?s cultural… (more)

Subjects/Keywords: Advertising research; Beauty; Commercial music; Cultural values; Graphics; Japanese culture; Korean culture; Lyricism; Musical aesthetics; Television commercials; advertising, award, executional, furse, hall, hofstede, korea, korean, stewart

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APA (6th Edition):

Rhee, E. S. (2008). Korean Award-Winning Television Commercials Executional Factors and Cultural Values from 1994 to 2006. (Masters Thesis). University of Florida. Retrieved from http://ufdc.ufl.edu/UFE0022210

Chicago Manual of Style (16th Edition):

Rhee, Eun Soo. “Korean Award-Winning Television Commercials Executional Factors and Cultural Values from 1994 to 2006.” 2008. Masters Thesis, University of Florida. Accessed December 07, 2019. http://ufdc.ufl.edu/UFE0022210.

MLA Handbook (7th Edition):

Rhee, Eun Soo. “Korean Award-Winning Television Commercials Executional Factors and Cultural Values from 1994 to 2006.” 2008. Web. 07 Dec 2019.

Vancouver:

Rhee ES. Korean Award-Winning Television Commercials Executional Factors and Cultural Values from 1994 to 2006. [Internet] [Masters thesis]. University of Florida; 2008. [cited 2019 Dec 07]. Available from: http://ufdc.ufl.edu/UFE0022210.

Council of Science Editors:

Rhee ES. Korean Award-Winning Television Commercials Executional Factors and Cultural Values from 1994 to 2006. [Masters Thesis]. University of Florida; 2008. Available from: http://ufdc.ufl.edu/UFE0022210


University of Florida

17. Xiang, Lingling. Animal Use in Award-Winning TV Commercials in China versus the U.S.

Degree: M.Adv., Advertising - Journalism and Communications, 2008, University of Florida

 Humans and animals have a long relationship. Through content analysis of randomly selected 184 advertisements of award-winning TV commercials containing animals from the 5th to… (more)

Subjects/Keywords: Advertising campaigns; Animals; Brands; Chinese culture; Commercials; Cultural values; Dogs; Humans; Species; Television commercials; anthropomorphism, collectivism, high, individualism, low, symbolism

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APA (6th Edition):

Xiang, L. (2008). Animal Use in Award-Winning TV Commercials in China versus the U.S. (Masters Thesis). University of Florida. Retrieved from http://ufdc.ufl.edu/UFE0022407

Chicago Manual of Style (16th Edition):

Xiang, Lingling. “Animal Use in Award-Winning TV Commercials in China versus the U.S.” 2008. Masters Thesis, University of Florida. Accessed December 07, 2019. http://ufdc.ufl.edu/UFE0022407.

MLA Handbook (7th Edition):

Xiang, Lingling. “Animal Use in Award-Winning TV Commercials in China versus the U.S.” 2008. Web. 07 Dec 2019.

Vancouver:

Xiang L. Animal Use in Award-Winning TV Commercials in China versus the U.S. [Internet] [Masters thesis]. University of Florida; 2008. [cited 2019 Dec 07]. Available from: http://ufdc.ufl.edu/UFE0022407.

Council of Science Editors:

Xiang L. Animal Use in Award-Winning TV Commercials in China versus the U.S. [Masters Thesis]. University of Florida; 2008. Available from: http://ufdc.ufl.edu/UFE0022407


University of Florida

18. Kim, Yeuseung. Effect of Emotional Attachment to a Brand on Credibility of Information Sources.

Degree: M.Adv., Advertising - Journalism and Communications, 2008, University of Florida

 The dynamic media environment is providing new opportunities for interaction between advertisers and consumers. While numerous practitioners have put forth opinions on the differential effects… (more)

Subjects/Keywords: Advertising research; Brands; Comparative advertising; Consumer advertising; Consumer information; Consumer research; Emotional attachments; Marketing; Psychological attitudes; Word of mouth advertising; advertising, attachment, brand, credibility

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APA (6th Edition):

Kim, Y. (2008). Effect of Emotional Attachment to a Brand on Credibility of Information Sources. (Masters Thesis). University of Florida. Retrieved from http://ufdc.ufl.edu/UFE0022228

Chicago Manual of Style (16th Edition):

Kim, Yeuseung. “Effect of Emotional Attachment to a Brand on Credibility of Information Sources.” 2008. Masters Thesis, University of Florida. Accessed December 07, 2019. http://ufdc.ufl.edu/UFE0022228.

MLA Handbook (7th Edition):

Kim, Yeuseung. “Effect of Emotional Attachment to a Brand on Credibility of Information Sources.” 2008. Web. 07 Dec 2019.

Vancouver:

Kim Y. Effect of Emotional Attachment to a Brand on Credibility of Information Sources. [Internet] [Masters thesis]. University of Florida; 2008. [cited 2019 Dec 07]. Available from: http://ufdc.ufl.edu/UFE0022228.

Council of Science Editors:

Kim Y. Effect of Emotional Attachment to a Brand on Credibility of Information Sources. [Masters Thesis]. University of Florida; 2008. Available from: http://ufdc.ufl.edu/UFE0022228


University of Florida

19. Schickedanz, Tara. The Intention of Meeting Professionals to Incorporate Voluntourism into Conventions Perceptions of Meeting Professionals.

Degree: MS, Recreation, Parks, and Tourism - Tourism, Recreation, and Sport Management, 2008, University of Florida

 Meetings and conventions represent a large and ever-growing industry. Associations and corporations host literally thousands of these events each year, and are always looking to… (more)

Subjects/Keywords: Motivation; Motivation research; Professional associations; Professional fees; Professional meetings; Recreation; Tourism; Travel; Volunteer labor; Volunteerism

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APA (6th Edition):

Schickedanz, T. (2008). The Intention of Meeting Professionals to Incorporate Voluntourism into Conventions Perceptions of Meeting Professionals. (Masters Thesis). University of Florida. Retrieved from http://ufdc.ufl.edu/UFE0022658

Chicago Manual of Style (16th Edition):

Schickedanz, Tara. “The Intention of Meeting Professionals to Incorporate Voluntourism into Conventions Perceptions of Meeting Professionals.” 2008. Masters Thesis, University of Florida. Accessed December 07, 2019. http://ufdc.ufl.edu/UFE0022658.

MLA Handbook (7th Edition):

Schickedanz, Tara. “The Intention of Meeting Professionals to Incorporate Voluntourism into Conventions Perceptions of Meeting Professionals.” 2008. Web. 07 Dec 2019.

Vancouver:

Schickedanz T. The Intention of Meeting Professionals to Incorporate Voluntourism into Conventions Perceptions of Meeting Professionals. [Internet] [Masters thesis]. University of Florida; 2008. [cited 2019 Dec 07]. Available from: http://ufdc.ufl.edu/UFE0022658.

Council of Science Editors:

Schickedanz T. The Intention of Meeting Professionals to Incorporate Voluntourism into Conventions Perceptions of Meeting Professionals. [Masters Thesis]. University of Florida; 2008. Available from: http://ufdc.ufl.edu/UFE0022658


University of Florida

20. Laskin, Alexander. Investor Relations A National Study of the Profession.

Degree: PhD, Mass Communication - Journalism and Communications, 2008, University of Florida

 Investor relations is one of the most important corporate communication functions: survival of an organization depends on how well current and potential investors as well… (more)

Subjects/Keywords: Business structures; Community relations; Corporate communications; Corporations; Financial investments; Investor relations; Investors; Organizational communication; Public relations; Shareholders; communicaion, corporate, investor, public, shareholder

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APA (6th Edition):

Laskin, A. (2008). Investor Relations A National Study of the Profession. (Doctoral Dissertation). University of Florida. Retrieved from http://ufdc.ufl.edu/UFE0022376

Chicago Manual of Style (16th Edition):

Laskin, Alexander. “Investor Relations A National Study of the Profession.” 2008. Doctoral Dissertation, University of Florida. Accessed December 07, 2019. http://ufdc.ufl.edu/UFE0022376.

MLA Handbook (7th Edition):

Laskin, Alexander. “Investor Relations A National Study of the Profession.” 2008. Web. 07 Dec 2019.

Vancouver:

Laskin A. Investor Relations A National Study of the Profession. [Internet] [Doctoral dissertation]. University of Florida; 2008. [cited 2019 Dec 07]. Available from: http://ufdc.ufl.edu/UFE0022376.

Council of Science Editors:

Laskin A. Investor Relations A National Study of the Profession. [Doctoral Dissertation]. University of Florida; 2008. Available from: http://ufdc.ufl.edu/UFE0022376


University of Florida

21. Lee, Seonmi. Triple-Play Strategy in the Cable and Telecommunications Industries: An Empirical Study of Its Use and Impact on the U.S. Communications Market.

Degree: PhD, Mass Communication - Journalism and Communications, 2009, University of Florida

Subjects/Keywords: Broadband transmission; Economic competition; Market competition; Market entry; Market share; Marketing; Statistical significance; Telephone industry; Telephones; Voice data; bundling, cable, competition, convergence, deregulation, market, strategy, telecommunication, telephone, tripleplay

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APA (6th Edition):

Lee, S. (2009). Triple-Play Strategy in the Cable and Telecommunications Industries: An Empirical Study of Its Use and Impact on the U.S. Communications Market. (Doctoral Dissertation). University of Florida. Retrieved from http://ufdc.ufl.edu/UFE0024874

Chicago Manual of Style (16th Edition):

Lee, Seonmi. “Triple-Play Strategy in the Cable and Telecommunications Industries: An Empirical Study of Its Use and Impact on the U.S. Communications Market.” 2009. Doctoral Dissertation, University of Florida. Accessed December 07, 2019. http://ufdc.ufl.edu/UFE0024874.

MLA Handbook (7th Edition):

Lee, Seonmi. “Triple-Play Strategy in the Cable and Telecommunications Industries: An Empirical Study of Its Use and Impact on the U.S. Communications Market.” 2009. Web. 07 Dec 2019.

Vancouver:

Lee S. Triple-Play Strategy in the Cable and Telecommunications Industries: An Empirical Study of Its Use and Impact on the U.S. Communications Market. [Internet] [Doctoral dissertation]. University of Florida; 2009. [cited 2019 Dec 07]. Available from: http://ufdc.ufl.edu/UFE0024874.

Council of Science Editors:

Lee S. Triple-Play Strategy in the Cable and Telecommunications Industries: An Empirical Study of Its Use and Impact on the U.S. Communications Market. [Doctoral Dissertation]. University of Florida; 2009. Available from: http://ufdc.ufl.edu/UFE0024874


University of Florida

22. Saliba, John. Framing Conflict The Literary War Journalism of John Sack.

Degree: PhD, Mass Communication - Journalism and Communications, 2008, University of Florida

 My study employed qualitative framing analysis to examine and identify dominant frames within the war reportage of John Sack. One of the only people to… (more)

Subjects/Keywords: Armies; Civilian personnel; Communism; Journalism; Muslims; Narratives; Rifles; Soldiers; War; Warfare; framing, john, journalism, literary, sack

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APA (6th Edition):

Saliba, J. (2008). Framing Conflict The Literary War Journalism of John Sack. (Doctoral Dissertation). University of Florida. Retrieved from http://ufdc.ufl.edu/UFE0022537

Chicago Manual of Style (16th Edition):

Saliba, John. “Framing Conflict The Literary War Journalism of John Sack.” 2008. Doctoral Dissertation, University of Florida. Accessed December 07, 2019. http://ufdc.ufl.edu/UFE0022537.

MLA Handbook (7th Edition):

Saliba, John. “Framing Conflict The Literary War Journalism of John Sack.” 2008. Web. 07 Dec 2019.

Vancouver:

Saliba J. Framing Conflict The Literary War Journalism of John Sack. [Internet] [Doctoral dissertation]. University of Florida; 2008. [cited 2019 Dec 07]. Available from: http://ufdc.ufl.edu/UFE0022537.

Council of Science Editors:

Saliba J. Framing Conflict The Literary War Journalism of John Sack. [Doctoral Dissertation]. University of Florida; 2008. Available from: http://ufdc.ufl.edu/UFE0022537


University of Florida

23. Barclay, Courtney. Politics and the Online Marketplace : A First Amendment Analysis of the Application of Campaign Finance Laws to Internet Communications.

Degree: PhD, Mass Communication - Journalism and Communications, 2008, University of Florida

 Given the increasing importance of the Internet in political communication, it is imperative to determine whether the current legal structure intended to protect the integrity… (more)

Subjects/Keywords: Campaign contributions; Campaign finance; Campaign finance law; Campaign finance reform; First Amendment; Internet; Political campaigns; Political candidates; Political corruption; Political speeches; campaign, first, internet, media

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APA (6th Edition):

Barclay, C. (2008). Politics and the Online Marketplace : A First Amendment Analysis of the Application of Campaign Finance Laws to Internet Communications. (Doctoral Dissertation). University of Florida. Retrieved from http://ufdc.ufl.edu/UFE0022661

Chicago Manual of Style (16th Edition):

Barclay, Courtney. “Politics and the Online Marketplace : A First Amendment Analysis of the Application of Campaign Finance Laws to Internet Communications.” 2008. Doctoral Dissertation, University of Florida. Accessed December 07, 2019. http://ufdc.ufl.edu/UFE0022661.

MLA Handbook (7th Edition):

Barclay, Courtney. “Politics and the Online Marketplace : A First Amendment Analysis of the Application of Campaign Finance Laws to Internet Communications.” 2008. Web. 07 Dec 2019.

Vancouver:

Barclay C. Politics and the Online Marketplace : A First Amendment Analysis of the Application of Campaign Finance Laws to Internet Communications. [Internet] [Doctoral dissertation]. University of Florida; 2008. [cited 2019 Dec 07]. Available from: http://ufdc.ufl.edu/UFE0022661.

Council of Science Editors:

Barclay C. Politics and the Online Marketplace : A First Amendment Analysis of the Application of Campaign Finance Laws to Internet Communications. [Doctoral Dissertation]. University of Florida; 2008. Available from: http://ufdc.ufl.edu/UFE0022661


University of Florida

24. Jun, Jong Woo. Factors Affecting the Brand USA The Mediated Country Brand Model.

Degree: PhD, Mass Communication - Journalism and Communications, 2007, University of Florida

 As the concept of brand building began to draw a great amount of attention from academic and industrial fields, advertisers and marketers started to view… (more)

Subjects/Keywords: Brand image; Brands; Countries; Cultural attitudes; Cultural identity; Korean culture; Marketing; Movies; Political attitudes; Psychological attitudes; affect, attitudes, beliefs, brand, country, culture

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APA (6th Edition):

Jun, J. W. (2007). Factors Affecting the Brand USA The Mediated Country Brand Model. (Doctoral Dissertation). University of Florida. Retrieved from http://ufdc.ufl.edu/UFE0021463

Chicago Manual of Style (16th Edition):

Jun, Jong Woo. “Factors Affecting the Brand USA The Mediated Country Brand Model.” 2007. Doctoral Dissertation, University of Florida. Accessed December 07, 2019. http://ufdc.ufl.edu/UFE0021463.

MLA Handbook (7th Edition):

Jun, Jong Woo. “Factors Affecting the Brand USA The Mediated Country Brand Model.” 2007. Web. 07 Dec 2019.

Vancouver:

Jun JW. Factors Affecting the Brand USA The Mediated Country Brand Model. [Internet] [Doctoral dissertation]. University of Florida; 2007. [cited 2019 Dec 07]. Available from: http://ufdc.ufl.edu/UFE0021463.

Council of Science Editors:

Jun JW. Factors Affecting the Brand USA The Mediated Country Brand Model. [Doctoral Dissertation]. University of Florida; 2007. Available from: http://ufdc.ufl.edu/UFE0021463


University of Florida

25. Lin, En-Ying. Luxury Brand Websites Content Analysis of Chinese and English Languages: the Explorations of Authenticity, Country-of-Origin, and Product Category.

Degree: PhD, Mass Communication - Journalism and Communications, 2009, University of Florida

Subjects/Keywords: Brand image; Brands; Content analysis; Customers; Luxury goods; Marketing; Shoes; Standardization; Statistical significance; Websites; authenticity, content, country, cultural, luxury, online, product

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APA (6th Edition):

Lin, E. (2009). Luxury Brand Websites Content Analysis of Chinese and English Languages: the Explorations of Authenticity, Country-of-Origin, and Product Category. (Doctoral Dissertation). University of Florida. Retrieved from http://ufdc.ufl.edu/UFE0024339

Chicago Manual of Style (16th Edition):

Lin, En-Ying. “Luxury Brand Websites Content Analysis of Chinese and English Languages: the Explorations of Authenticity, Country-of-Origin, and Product Category.” 2009. Doctoral Dissertation, University of Florida. Accessed December 07, 2019. http://ufdc.ufl.edu/UFE0024339.

MLA Handbook (7th Edition):

Lin, En-Ying. “Luxury Brand Websites Content Analysis of Chinese and English Languages: the Explorations of Authenticity, Country-of-Origin, and Product Category.” 2009. Web. 07 Dec 2019.

Vancouver:

Lin E. Luxury Brand Websites Content Analysis of Chinese and English Languages: the Explorations of Authenticity, Country-of-Origin, and Product Category. [Internet] [Doctoral dissertation]. University of Florida; 2009. [cited 2019 Dec 07]. Available from: http://ufdc.ufl.edu/UFE0024339.

Council of Science Editors:

Lin E. Luxury Brand Websites Content Analysis of Chinese and English Languages: the Explorations of Authenticity, Country-of-Origin, and Product Category. [Doctoral Dissertation]. University of Florida; 2009. Available from: http://ufdc.ufl.edu/UFE0024339


University of Florida

26. Oba, Goro. Programming Strategies of U.S.-Originated Cable Networks in Asian Markets Descriptive Study Based on the Product Standardization/Adaptation Theory.

Degree: PhD, Mass Communication - Journalism and Communications, 2007, University of Florida

 Transnational media corporations dominate cable television network ownership in the United States and have aggressively established many foreign subsidiaries and affiliates for their cable networks,… (more)

Subjects/Keywords: Animation; Asians; Audiences; Brands; Cartoons; Marketing; Standardization; Television networks; Television programs; Viewers; asian, cable, global, international, programming

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APA (6th Edition):

Oba, G. (2007). Programming Strategies of U.S.-Originated Cable Networks in Asian Markets Descriptive Study Based on the Product Standardization/Adaptation Theory. (Doctoral Dissertation). University of Florida. Retrieved from http://ufdc.ufl.edu/UFE0020260

Chicago Manual of Style (16th Edition):

Oba, Goro. “Programming Strategies of U.S.-Originated Cable Networks in Asian Markets Descriptive Study Based on the Product Standardization/Adaptation Theory.” 2007. Doctoral Dissertation, University of Florida. Accessed December 07, 2019. http://ufdc.ufl.edu/UFE0020260.

MLA Handbook (7th Edition):

Oba, Goro. “Programming Strategies of U.S.-Originated Cable Networks in Asian Markets Descriptive Study Based on the Product Standardization/Adaptation Theory.” 2007. Web. 07 Dec 2019.

Vancouver:

Oba G. Programming Strategies of U.S.-Originated Cable Networks in Asian Markets Descriptive Study Based on the Product Standardization/Adaptation Theory. [Internet] [Doctoral dissertation]. University of Florida; 2007. [cited 2019 Dec 07]. Available from: http://ufdc.ufl.edu/UFE0020260.

Council of Science Editors:

Oba G. Programming Strategies of U.S.-Originated Cable Networks in Asian Markets Descriptive Study Based on the Product Standardization/Adaptation Theory. [Doctoral Dissertation]. University of Florida; 2007. Available from: http://ufdc.ufl.edu/UFE0020260


University of Florida

27. Karadjov, Christopher Detchkov. Romantic Dreams, Revisionist Nightmares The Third-Person Effect and Its Consequences in the Context of Bulgarian Journalists' Attitudes toward Macedonia.

Degree: PhD, Mass Communication - Journalism and Communications, 2007, University of Florida

 I investigated attitudes of Bulgarian journalists on aspects of disagreements between Bulgaria and Macedonia pertaining to issues of Macedonian national identity, language and minority in… (more)

Subjects/Keywords: Censorship; Journalism; Language minorities; National identity; News content; News media; Newspapers; Political attitudes; Public opinion; Questionnaires; bias, bulgaria, effect, journalism, macedonian, media, perceptual, person, practice, question, third

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APA (6th Edition):

Karadjov, C. D. (2007). Romantic Dreams, Revisionist Nightmares The Third-Person Effect and Its Consequences in the Context of Bulgarian Journalists' Attitudes toward Macedonia. (Doctoral Dissertation). University of Florida. Retrieved from http://ufdc.ufl.edu/UFE0021185

Chicago Manual of Style (16th Edition):

Karadjov, Christopher Detchkov. “Romantic Dreams, Revisionist Nightmares The Third-Person Effect and Its Consequences in the Context of Bulgarian Journalists' Attitudes toward Macedonia.” 2007. Doctoral Dissertation, University of Florida. Accessed December 07, 2019. http://ufdc.ufl.edu/UFE0021185.

MLA Handbook (7th Edition):

Karadjov, Christopher Detchkov. “Romantic Dreams, Revisionist Nightmares The Third-Person Effect and Its Consequences in the Context of Bulgarian Journalists' Attitudes toward Macedonia.” 2007. Web. 07 Dec 2019.

Vancouver:

Karadjov CD. Romantic Dreams, Revisionist Nightmares The Third-Person Effect and Its Consequences in the Context of Bulgarian Journalists' Attitudes toward Macedonia. [Internet] [Doctoral dissertation]. University of Florida; 2007. [cited 2019 Dec 07]. Available from: http://ufdc.ufl.edu/UFE0021185.

Council of Science Editors:

Karadjov CD. Romantic Dreams, Revisionist Nightmares The Third-Person Effect and Its Consequences in the Context of Bulgarian Journalists' Attitudes toward Macedonia. [Doctoral Dissertation]. University of Florida; 2007. Available from: http://ufdc.ufl.edu/UFE0021185

.