+publisher:"University of Florida" +contributor:("Kiousis, Spiro K")

University of Florida

1. Ellick, Ellen A. The Effect of Corporate Communication Displaying Diversity and Authenticity Messages on Consumer Attitudes and Behavioral Intentions.

Degree: MA, Mass Communication - Journalism and Communications, 2015, University of Florida

URL: http://ufdc.ufl.edu/UFE0049381

► The purpose of this study is to examine the effect of a fictitious companys communication displaying diversity and authenticity messages on consumer attitudes and behavioral… (more)

Subjects/Keywords: Brands; Business structures; Coffee industry; Consumer behavior; Consumer research; Mental stimulation; Organizational communication; Public relations; Sunlight; T tests; attitude – authenticity – consumer – diversity – intentions

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APA (6^th Edition):

Ellick, E. A. (2015). The Effect of Corporate Communication Displaying Diversity and Authenticity Messages on Consumer Attitudes and Behavioral Intentions. (Masters Thesis). University of Florida. Retrieved from http://ufdc.ufl.edu/UFE0049381

Chicago Manual of Style (16^th Edition):

Ellick, Ellen A. “The Effect of Corporate Communication Displaying Diversity and Authenticity Messages on Consumer Attitudes and Behavioral Intentions.” 2015. Masters Thesis, University of Florida. Accessed February 17, 2019. http://ufdc.ufl.edu/UFE0049381.

MLA Handbook (7^th Edition):

Ellick, Ellen A. “The Effect of Corporate Communication Displaying Diversity and Authenticity Messages on Consumer Attitudes and Behavioral Intentions.” 2015. Web. 17 Feb 2019.

Vancouver:

Ellick EA. The Effect of Corporate Communication Displaying Diversity and Authenticity Messages on Consumer Attitudes and Behavioral Intentions. [Internet] [Masters thesis]. University of Florida; 2015. [cited 2019 Feb 17]. Available from: http://ufdc.ufl.edu/UFE0049381.

Council of Science Editors:

Ellick EA. The Effect of Corporate Communication Displaying Diversity and Authenticity Messages on Consumer Attitudes and Behavioral Intentions. [Masters Thesis]. University of Florida; 2015. Available from: http://ufdc.ufl.edu/UFE0049381

University of Florida

2. You, Leping. Linkages among Organizational Reputation Value Congruence and Brand Identity on Publics Positive Word of Mouth Intentions.

Degree: MA, Mass Communication - Journalism and Communications, 2014, University of Florida

URL: http://ufdc.ufl.edu/UFE0047290

► By combining the growing body of knowledge on organizational reputation with insights from marketing literature on value congruence and brand identity, this study develops and… (more)

▼ By combining the growing body of knowledge on organizational reputation with insights from marketing literature on value congruence and brand identity, this study develops and tests models of customers positive word-of-mouth (WOM) intentions. Specifically, this study examines 1) if publics positive WOM intentions have an association with a company reputation; 2) the extent to which value congruence affects customers positive WOM intentions; 3) if value congruence moderates the relationship between reputation and positive WOM intentions; and 4) if companies brand identity influences customers positive WOM intentions. This study was conducted by an intercept survey with 350 participants in Gainesville, FL. The proposed model illustrates tenable data-model fit, and the results indicate that organizational reputation influences customers positive WOM intentions. All of hypothesized associations were tested through multiple linear regression. The results indicate the following: 1) favorable reputation is significantly and positively related to positive WOM intentions from customers; and 2) value congruence has a significantly positive association with positive WOM intentions. However, no moderation effect from value congruence was found on the relationship between reputation and positive WOM intentions; and companies brand identity negatively influences positive WOM intentions. The findings of this study suggest that, to promote customers positive WOM intentions, companies need to build a favorable reputation through effective communication that externalizes organizational values among stakeholders. When doing so, companies need to emphasize building a distinctive reputation, bear in mind the importance of communicating reciprocal values among publics, and cultivate brand identity with stakeholders that may include companies commitment to the communities in which they operate. ( en ) Advisors/Committee Members: HON,LINDA L (committee chair), KIOUSIS,SPIRO K (committee member).

Subjects/Keywords: Brands; Business reputations; Business structures; Coffee industry; Customers; Marketing; Mathematical congruence; Organizational communication; Public relations; Reputation; brand – identity

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APA (6^th Edition):

You, L. (2014). Linkages among Organizational Reputation Value Congruence and Brand Identity on Publics Positive Word of Mouth Intentions. (Masters Thesis). University of Florida. Retrieved from http://ufdc.ufl.edu/UFE0047290

Chicago Manual of Style (16^th Edition):

You, Leping. “Linkages among Organizational Reputation Value Congruence and Brand Identity on Publics Positive Word of Mouth Intentions.” 2014. Masters Thesis, University of Florida. Accessed February 17, 2019. http://ufdc.ufl.edu/UFE0047290.

MLA Handbook (7^th Edition):

You, Leping. “Linkages among Organizational Reputation Value Congruence and Brand Identity on Publics Positive Word of Mouth Intentions.” 2014. Web. 17 Feb 2019.

Vancouver:

You L. Linkages among Organizational Reputation Value Congruence and Brand Identity on Publics Positive Word of Mouth Intentions. [Internet] [Masters thesis]. University of Florida; 2014. [cited 2019 Feb 17]. Available from: http://ufdc.ufl.edu/UFE0047290.

Council of Science Editors:

You L. Linkages among Organizational Reputation Value Congruence and Brand Identity on Publics Positive Word of Mouth Intentions. [Masters Thesis]. University of Florida; 2014. Available from: http://ufdc.ufl.edu/UFE0047290

University of Florida

3. Farinacci, Angela A. Writing an Effective Press Release and Setting an Agenda Understanding How Public Relations Messages Influence Journalists.

Degree: MA, Mass Communication - Journalism and Communications, 2017, University of Florida

URL: http://ufdc.ufl.edu/UFE0051252

► Public relations and journalism are two similar yet different fields, which at times can come into conflict. According to research, the two fields differ on… (more)

▼ Public relations and journalism are two similar yet different fields, which at times can come into conflict. According to research, the two fields differ on their views of an effective press release and what information is "newsworthy." Many times, because of conflicting viewpoints, news sent to journalists by public relations practitioners, who represent an organization or advocacy cause, is excluded from distribution to the media's audience. Using agenda-building theory, the researcher sought to find the extent to which public relations messages influence journalists. The study was conducted using experimental method. Representing future journalist professionals, a sample of 143 junior and senior journalism students at 72 four year colleges and universities throughout the United States were studied, and their views of an effective press release were measured. Using agenda-building theory, the researcher studied how public relations messages influence journalists and the extent to which journalists set an agenda based on what information they release. Using a two-by-three experiment, the participants were broken up into six groups of 23 participants. Six press releases, set up as emails, based on the same sports-related topic, and with varying conditions, were released. Each participant group received a different press release. The varying conditions included the category of the headline, with each release including either a news headline or a marketing headline; and the number of quotes included in each release, which varied between one, three, and five quotes. A questionnaire was also distributed to the experiment participants to find out how likely they would be, as journalism students representing local professional journalists, to use the information included in the press release to develop a story, based on the varying conditions. The journalism students' views of an effective press release and what they are taught to include in a press release were studied based on which public relations message they would use to develop a story. At the conclusion of the research, public relations practitioners will have a stronger understanding of what journalists look for in a press release, and how they are influenced by public relations messages. ( en ) Advisors/Committee Members: KIOUSIS,SPIRO K (committee chair), SPIKER,THEODORE D (committee member).

Subjects/Keywords: headlines – journalism – newsworthiness – pressreleases – publicrelations – quotes – sportsrelations

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APA (6^th Edition):

Farinacci, A. A. (2017). Writing an Effective Press Release and Setting an Agenda Understanding How Public Relations Messages Influence Journalists. (Masters Thesis). University of Florida. Retrieved from http://ufdc.ufl.edu/UFE0051252

Chicago Manual of Style (16^th Edition):

Farinacci, Angela A. “Writing an Effective Press Release and Setting an Agenda Understanding How Public Relations Messages Influence Journalists.” 2017. Masters Thesis, University of Florida. Accessed February 17, 2019. http://ufdc.ufl.edu/UFE0051252.

MLA Handbook (7^th Edition):

Farinacci, Angela A. “Writing an Effective Press Release and Setting an Agenda Understanding How Public Relations Messages Influence Journalists.” 2017. Web. 17 Feb 2019.

Vancouver:

Farinacci AA. Writing an Effective Press Release and Setting an Agenda Understanding How Public Relations Messages Influence Journalists. [Internet] [Masters thesis]. University of Florida; 2017. [cited 2019 Feb 17]. Available from: http://ufdc.ufl.edu/UFE0051252.

Council of Science Editors:

Farinacci AA. Writing an Effective Press Release and Setting an Agenda Understanding How Public Relations Messages Influence Journalists. [Masters Thesis]. University of Florida; 2017. Available from: http://ufdc.ufl.edu/UFE0051252

University of Florida

4. Dell, Courtney. Stewarding Culture and Donors A Study of Stewardship in the Fundraising Practices of U.S. Accredited Museums.

Degree: MA, Mass Communication - Journalism and Communications, 2009, University of Florida

URL: http://ufdc.ufl.edu/UFE0024524

► In an economic climate when arts organizations are facing government funding cuts reaching as high as 62%, the importance of private gifts has never been… (more)

▼ In an economic climate when arts organizations are facing government funding cuts reaching as high as 62%, the importance of private gifts has never been greater. For organizations to survive and fulfill their missions, a diverse, committed group of donors must provide support. Now, more than ever, it is important to understand the fundraising process and how it affects relationships with donors. The purpose of the study was to examine the practice of stewardship by museums accredited by the American Association of Museums. This elite group of organizations is comprised of 774 museums of varying disciplines, sizes, and budgets. All have undergone a rigorous accreditation process, recognizing them as the leaders in their field. Administered to a random sample of 400 senior fundraisers at AAM-accredited museums, the mail questionnaire sought to answer several research questions. First, the study examined the practice of the stewardship elements of reciprocity, responsibility, reporting, and relationship nurturing with annual giving donors and major gift donors. In addition, it identified the quality of accredited museums? relationships with both types of donors by asking senior fundraisers to provide their perceptions of donors? trust of, satisfaction in, and commitment to the organizations. Bivariate analysis was used to identify whether there is a relationship between the practice of stewardship and the quality of accredited museums? relationships with donors. Finally, the study determined the extent to which ethical behavior is included in the stewardship practices of accredited museums and whether there is a relationship between the amount of private gifts received by accredited museums and the practice of stewardship. As the 144 respondents did not differ substantially from the population, the results of the study are generalizable to the entire population of AAM-accredited museums with fundraisers on staff. These findings revealed that accredited museums are above the midpoint of the scale in their practice of stewardship, and the quality of donors? relationships with the organizations, as perceived by fundraisers, is above the midpoint as well. The study identified a positive relationship between the two, with analysis yielding a strong and statistically significant correlation between the practice of stewardship and the perceived quality of relationships with annual giving donors and major gift donors. However, results revealed that accredited museums practice stewardship significantly more with major gift donors than with annual giving donors, and the perceived quality of relationships with major gift donors is significantly higher as well. Other notable findings include the absence of a relationship between the practice of stewardship and the amount of private gifts raised by the organizations. Also, the study determined that accredited museums are highly ethical and incorporate ethical behavior into the practice of stewardship more than average. The study contributes to the practice of fundraising by… Advisors/Committee Members: Kelly, Kathleen S. (committee chair), Kiousis, Spiro K. (committee member), Choi, Youjin (committee member).

Subjects/Keywords: Art museums; Financial gifts; Fundraising; Museums; Nonprofit organizations; Nurturance; Public relations; Questionnaires; Research methods; Ropes; aam, fundraising, museums, philanthropy, reciprocity, reporting, responsibility, ropes, stewardship

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APA (6^th Edition):

Dell, C. (2009). Stewarding Culture and Donors A Study of Stewardship in the Fundraising Practices of U.S. Accredited Museums. (Masters Thesis). University of Florida. Retrieved from http://ufdc.ufl.edu/UFE0024524

Chicago Manual of Style (16^th Edition):

Dell, Courtney. “Stewarding Culture and Donors A Study of Stewardship in the Fundraising Practices of U.S. Accredited Museums.” 2009. Masters Thesis, University of Florida. Accessed February 17, 2019. http://ufdc.ufl.edu/UFE0024524.

MLA Handbook (7^th Edition):

Dell, Courtney. “Stewarding Culture and Donors A Study of Stewardship in the Fundraising Practices of U.S. Accredited Museums.” 2009. Web. 17 Feb 2019.

Vancouver:

Dell C. Stewarding Culture and Donors A Study of Stewardship in the Fundraising Practices of U.S. Accredited Museums. [Internet] [Masters thesis]. University of Florida; 2009. [cited 2019 Feb 17]. Available from: http://ufdc.ufl.edu/UFE0024524.

Council of Science Editors:

Dell C. Stewarding Culture and Donors A Study of Stewardship in the Fundraising Practices of U.S. Accredited Museums. [Masters Thesis]. University of Florida; 2009. Available from: http://ufdc.ufl.edu/UFE0024524

University of Florida

5. Shen, Rubing. Exploring the communication behaviors of Chinese environmental NGOs A study of public relations from an NGOs' perspective.

Degree: MA, Mass Communication - Journalism and Communications, 2012, University of Florida

URL: http://ufdc.ufl.edu/UFE0044455

► Up till now, many publicrelations scholarship has centered on building theories in the corporate contexts. This thesis looks at other organizations, and explores the functionof… (more)

Subjects/Keywords: Advocacy; Apples; Corporations; Depth interviews; Environmental protection; Nonprofit organizations; Organizational communication; Public relations; Social activism; Volunteerism; chinese – corporations – ngo – public – relations

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APA (6^th Edition):

Shen, R. (2012). Exploring the communication behaviors of Chinese environmental NGOs A study of public relations from an NGOs' perspective. (Masters Thesis). University of Florida. Retrieved from http://ufdc.ufl.edu/UFE0044455

Chicago Manual of Style (16^th Edition):

Shen, Rubing. “Exploring the communication behaviors of Chinese environmental NGOs A study of public relations from an NGOs' perspective.” 2012. Masters Thesis, University of Florida. Accessed February 17, 2019. http://ufdc.ufl.edu/UFE0044455.

MLA Handbook (7^th Edition):

Shen, Rubing. “Exploring the communication behaviors of Chinese environmental NGOs A study of public relations from an NGOs' perspective.” 2012. Web. 17 Feb 2019.

Vancouver:

Shen R. Exploring the communication behaviors of Chinese environmental NGOs A study of public relations from an NGOs' perspective. [Internet] [Masters thesis]. University of Florida; 2012. [cited 2019 Feb 17]. Available from: http://ufdc.ufl.edu/UFE0044455.

Council of Science Editors:

Shen R. Exploring the communication behaviors of Chinese environmental NGOs A study of public relations from an NGOs' perspective. [Masters Thesis]. University of Florida; 2012. Available from: http://ufdc.ufl.edu/UFE0044455

University of Florida

6. Schroeder, Ashley L. Caught in a Crisis International Travelers' Likelihood of Social Media Use.

Degree: MS, Recreation, Parks, and Tourism - Tourism, Recreation, and Sport Management, 2012, University of Florida

URL: http://ufdc.ufl.edu/UFE0044153

► While research has examined the role of social media during a crisis, fewer studies have examined the behaviors of at-risk populations, such as tourists, during… (more)

Subjects/Keywords: International travel; Marital status; Perceptual experiences; Political risk; Social media; Social perception; Statistical significance; Tourism; Travel; Travelers; crisis – tourism

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APA (6^th Edition):

Schroeder, A. L. (2012). Caught in a Crisis International Travelers' Likelihood of Social Media Use. (Masters Thesis). University of Florida. Retrieved from http://ufdc.ufl.edu/UFE0044153

Chicago Manual of Style (16^th Edition):

Schroeder, Ashley L. “Caught in a Crisis International Travelers' Likelihood of Social Media Use.” 2012. Masters Thesis, University of Florida. Accessed February 17, 2019. http://ufdc.ufl.edu/UFE0044153.

MLA Handbook (7^th Edition):

Schroeder, Ashley L. “Caught in a Crisis International Travelers' Likelihood of Social Media Use.” 2012. Web. 17 Feb 2019.

Vancouver:

Schroeder AL. Caught in a Crisis International Travelers' Likelihood of Social Media Use. [Internet] [Masters thesis]. University of Florida; 2012. [cited 2019 Feb 17]. Available from: http://ufdc.ufl.edu/UFE0044153.

Council of Science Editors:

Schroeder AL. Caught in a Crisis International Travelers' Likelihood of Social Media Use. [Masters Thesis]. University of Florida; 2012. Available from: http://ufdc.ufl.edu/UFE0044153

University of Florida

7. Yeh, Hsin. Public Relations,corporate Social Performance, and Corporate Financial Performance Triangular Relationship in a Global View.

Degree: MA, Mass Communication - Journalism and Communications, 2009, University of Florida

URL: http://ufdc.ufl.edu/UFE0024829

► PUBLIC RELARIONS, CORPORATE SOCIAL PERFORMANCE, AND CORPORATE FINANCIAL PERFORMANCE - TRIANGULAR RELATIONSHIP IN A GLOBAL VIEW Hsin-Yi Yeh 352-328-5883. [email protected] Department of Public Relations Mary… (more)

Subjects/Keywords: Business structures; Corporate communications; Corporate responsibility; Corporate social responsibility; Corporations; Customers; Personnel evaluation; Public relations; Shareholders; Social responsibility; cfp, csp, csr

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APA (6^th Edition):

Yeh, H. (2009). Public Relations,corporate Social Performance, and Corporate Financial Performance Triangular Relationship in a Global View. (Masters Thesis). University of Florida. Retrieved from http://ufdc.ufl.edu/UFE0024829

Chicago Manual of Style (16^th Edition):

Yeh, Hsin. “Public Relations,corporate Social Performance, and Corporate Financial Performance Triangular Relationship in a Global View.” 2009. Masters Thesis, University of Florida. Accessed February 17, 2019. http://ufdc.ufl.edu/UFE0024829.

MLA Handbook (7^th Edition):

Yeh, Hsin. “Public Relations,corporate Social Performance, and Corporate Financial Performance Triangular Relationship in a Global View.” 2009. Web. 17 Feb 2019.

Vancouver:

Yeh H. Public Relations,corporate Social Performance, and Corporate Financial Performance Triangular Relationship in a Global View. [Internet] [Masters thesis]. University of Florida; 2009. [cited 2019 Feb 17]. Available from: http://ufdc.ufl.edu/UFE0024829.

Council of Science Editors:

Yeh H. Public Relations,corporate Social Performance, and Corporate Financial Performance Triangular Relationship in a Global View. [Masters Thesis]. University of Florida; 2009. Available from: http://ufdc.ufl.edu/UFE0024829

University of Florida

8. Park,Young Eun. Examining the Effects of Corporate Social Responsibility Logo.

Degree: MA, Mass Communication - Journalism and Communications, 2011, University of Florida

URL: http://ufdc.ufl.edu/UFE0043503

► Little scholarship has empirically tested the effects of CSR and focused on how to create effective CSR communication. The purpose of this study is to… (more)

Subjects/Keywords: Annual reports; Brands; Business structures; Coffee industry; Corporate social responsibility; Corporations; Logos; Marketing; Persuasion; Psychological attitudes; corporate – csr – elm – logo – responsibility – social – stakeholder

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APA (6^th Edition):

Eun, P. (2011). Examining the Effects of Corporate Social Responsibility Logo. (Masters Thesis). University of Florida. Retrieved from http://ufdc.ufl.edu/UFE0043503

Chicago Manual of Style (16^th Edition):

Eun, Park,Young. “Examining the Effects of Corporate Social Responsibility Logo.” 2011. Masters Thesis, University of Florida. Accessed February 17, 2019. http://ufdc.ufl.edu/UFE0043503.

MLA Handbook (7^th Edition):

Eun, Park,Young. “Examining the Effects of Corporate Social Responsibility Logo.” 2011. Web. 17 Feb 2019.

Vancouver:

Eun P. Examining the Effects of Corporate Social Responsibility Logo. [Internet] [Masters thesis]. University of Florida; 2011. [cited 2019 Feb 17]. Available from: http://ufdc.ufl.edu/UFE0043503.

Council of Science Editors:

Eun P. Examining the Effects of Corporate Social Responsibility Logo. [Masters Thesis]. University of Florida; 2011. Available from: http://ufdc.ufl.edu/UFE0043503

University of Florida

9. Liu, Xi. The Effects of Social Information, Recommended Contribution Levels, Gift Impact, and Nonprofit Organizations Transparency on College Students Online Charitable-Giving.

Degree: MA, Mass Communication - Journalism and Communications, 2013, University of Florida

URL: http://ufdc.ufl.edu/UFE0045999

► This study was designed to examine the effect of socialinformation, recommended contribution levels, gift impact, and nonprofitorganizations’ transparency on latent public college students’ onlinecharitable-giving. This… (more)

Subjects/Keywords: Charity; College students; Control groups; Financial gifts; Fundraising; Nonprofit organizations; Public colleges; Public relations; Questionnaires; Social norms; elm – fundraising – online – stp

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APA (6^th Edition):

Liu, X. (2013). The Effects of Social Information, Recommended Contribution Levels, Gift Impact, and Nonprofit Organizations Transparency on College Students Online Charitable-Giving. (Masters Thesis). University of Florida. Retrieved from http://ufdc.ufl.edu/UFE0045999

Chicago Manual of Style (16^th Edition):

Liu, Xi. “The Effects of Social Information, Recommended Contribution Levels, Gift Impact, and Nonprofit Organizations Transparency on College Students Online Charitable-Giving.” 2013. Masters Thesis, University of Florida. Accessed February 17, 2019. http://ufdc.ufl.edu/UFE0045999.

MLA Handbook (7^th Edition):

Liu, Xi. “The Effects of Social Information, Recommended Contribution Levels, Gift Impact, and Nonprofit Organizations Transparency on College Students Online Charitable-Giving.” 2013. Web. 17 Feb 2019.

Vancouver:

Liu X. The Effects of Social Information, Recommended Contribution Levels, Gift Impact, and Nonprofit Organizations Transparency on College Students Online Charitable-Giving. [Internet] [Masters thesis]. University of Florida; 2013. [cited 2019 Feb 17]. Available from: http://ufdc.ufl.edu/UFE0045999.

Council of Science Editors:

Liu X. The Effects of Social Information, Recommended Contribution Levels, Gift Impact, and Nonprofit Organizations Transparency on College Students Online Charitable-Giving. [Masters Thesis]. University of Florida; 2013. Available from: http://ufdc.ufl.edu/UFE0045999

University of Florida

10. LIU,HSIAO-YING. Citizens' Perceptions of Online Political Information Credibility and Impact on Attitude toward the Candidate and Intentions for Political Participation An Examination of Involvement and Interactive Features.

Degree: MA, Mass Communication - Journalism and Communications, 2011, University of Florida

URL: http://ufdc.ufl.edu/UFE0042969

► Due to Americans' increasing use of the Internet for political information, websites have become increasingly important to the production and consumption of campaign information (Xenos… (more)

Subjects/Keywords: Internet; Political attitudes; Political campaigns; Political candidates; Political organizations; Political research; Public relations; Social interaction; Social media; Websites; ATTITUDE – CREDIBILITY – PARTICIPATION – POLITICAL

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APA (6^th Edition):

LIU,HSIAO-YING. (2011). Citizens' Perceptions of Online Political Information Credibility and Impact on Attitude toward the Candidate and Intentions for Political Participation An Examination of Involvement and Interactive Features. (Masters Thesis). University of Florida. Retrieved from http://ufdc.ufl.edu/UFE0042969

Note: this citation may be lacking information needed for this citation format:
Author name may be incomplete

Chicago Manual of Style (16^th Edition):

LIU,HSIAO-YING. “Citizens' Perceptions of Online Political Information Credibility and Impact on Attitude toward the Candidate and Intentions for Political Participation An Examination of Involvement and Interactive Features.” 2011. Masters Thesis, University of Florida. Accessed February 17, 2019. http://ufdc.ufl.edu/UFE0042969.

Note: this citation may be lacking information needed for this citation format:
Author name may be incomplete

MLA Handbook (7^th Edition):

LIU,HSIAO-YING. “Citizens' Perceptions of Online Political Information Credibility and Impact on Attitude toward the Candidate and Intentions for Political Participation An Examination of Involvement and Interactive Features.” 2011. Web. 17 Feb 2019.

Note: this citation may be lacking information needed for this citation format:
Author name may be incomplete

Vancouver:

LIU,HSIAO-YING. Citizens' Perceptions of Online Political Information Credibility and Impact on Attitude toward the Candidate and Intentions for Political Participation An Examination of Involvement and Interactive Features. [Internet] [Masters thesis]. University of Florida; 2011. [cited 2019 Feb 17]. Available from: http://ufdc.ufl.edu/UFE0042969.

Note: this citation may be lacking information needed for this citation format:
Author name may be incomplete

Council of Science Editors:

LIU,HSIAO-YING. Citizens' Perceptions of Online Political Information Credibility and Impact on Attitude toward the Candidate and Intentions for Political Participation An Examination of Involvement and Interactive Features. [Masters Thesis]. University of Florida; 2011. Available from: http://ufdc.ufl.edu/UFE0042969

Note: this citation may be lacking information needed for this citation format:
Author name may be incomplete

University of Florida

11. Sun, Jing. The Correlation between China’s Agenda in Diplomacy Activities and the U.S. Media Agenda a Content Analysis on Chinese President Hu’s Visit to the United States.

Degree: MA, Mass Communication - Journalism and Communications, 2012, University of Florida

URL: http://ufdc.ufl.edu/UFE0044278

► This thesis is a content analysis with a pre-post design to evaluate the effectiveness of Chinese President Hu’s visit to the United States in building… (more)

Subjects/Keywords: Content analysis; Correlation coefficients; Correlations; Diplomacy; International politics; Journalism; News content; News media; Newspapers; Public relations; agenda-building – diplomacy – public – traditonal

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APA (6^th Edition):

Sun, J. (2012). The Correlation between China’s Agenda in Diplomacy Activities and the U.S. Media Agenda a Content Analysis on Chinese President Hu’s Visit to the United States. (Masters Thesis). University of Florida. Retrieved from http://ufdc.ufl.edu/UFE0044278

Chicago Manual of Style (16^th Edition):

Sun, Jing. “The Correlation between China’s Agenda in Diplomacy Activities and the U.S. Media Agenda a Content Analysis on Chinese President Hu’s Visit to the United States.” 2012. Masters Thesis, University of Florida. Accessed February 17, 2019. http://ufdc.ufl.edu/UFE0044278.

MLA Handbook (7^th Edition):

Sun, Jing. “The Correlation between China’s Agenda in Diplomacy Activities and the U.S. Media Agenda a Content Analysis on Chinese President Hu’s Visit to the United States.” 2012. Web. 17 Feb 2019.

Vancouver:

Sun J. The Correlation between China’s Agenda in Diplomacy Activities and the U.S. Media Agenda a Content Analysis on Chinese President Hu’s Visit to the United States. [Internet] [Masters thesis]. University of Florida; 2012. [cited 2019 Feb 17]. Available from: http://ufdc.ufl.edu/UFE0044278.

Council of Science Editors:

Sun J. The Correlation between China’s Agenda in Diplomacy Activities and the U.S. Media Agenda a Content Analysis on Chinese President Hu’s Visit to the United States. [Masters Thesis]. University of Florida; 2012. Available from: http://ufdc.ufl.edu/UFE0044278

University of Florida

12. Park, Hanna. The Association between the Public's Perceptions of Government's Crisis Communications and Government-Public Relationships.

Degree: MA, Mass Communication - Journalism and Communications, 2009, University of Florida

URL: http://ufdc.ufl.edu/UFE0025115

► THE ASSOCIATION BETWEEN THE PUBLIC'S PERCEPTIONS OF GOVERNMENT?S CRISIS COMMUNICATIONS AND GOVERNMENT-PUBLIC RELATIONSHIPS This study attempted to explore the associations among variables - the severity… (more)

▼ THE ASSOCIATION BETWEEN THE PUBLIC'S PERCEPTIONS OF GOVERNMENT?S CRISIS COMMUNICATIONS AND GOVERNMENT-PUBLIC RELATIONSHIPS This study attempted to explore the associations among variables - the severity of the crisis, crisis communication strategies relationship maintenance strategies, and government-public relationships based on an actual crisis in South Korea. Mass protests in 2008 against the U.S. beef import into South Korea were considered as a crisis for the Korean government. To examine the public's perceptions of this crisis, online community users of two major portal sites in South Korea, Naver and Daum, were recruited. A total of 200 people participated in online surveys for this study. Results showed that respondents thought the crisis - mass protests against the U.S. beef import into South Korea - was something that the Korean government could control. They also agreed that the government was responsible for the crisis and this sort of crisis happened frequently. Thus, they perceived the crisis as severe. In addition, their perceptions of the government's crisis communication efforts during the crisis were generally asymmetrical or defensive. In terms of the government's relationship maintenance strategies during the crisis, respondents disagreed that the government's communication was two-way symmetrical. Respondents thought that the government used justification the most rather than full apology or corrective action. Respondents' perceptions of government-public relationships were not positive overall. Moreover, their support for the government and president was decreased after the crisis happened. This research showed that relationship maintenance strategies were positively correlated with government-public relationships. In addition, government-public relationships were positively correlated to accommodative strategies while GPRs were negatively correlated with defensive strategies. This study also found positive correlations between government-public relationships and the public?s support for the government and the president. ( en ) Advisors/Committee Members: Hon, Linda L. (committee chair), Ferguson, Mary Ann (committee member), Kiousis, Spiro K. (committee member).

Subjects/Keywords: Beef; Descriptive statistics; Imports; Online communities; Political parties; Public relations; Questionnaires; Social protests; Statistical models; Trust; crisis, opr, public, relationship, the

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APA (6^th Edition):

Park, H. (2009). The Association between the Public's Perceptions of Government's Crisis Communications and Government-Public Relationships. (Masters Thesis). University of Florida. Retrieved from http://ufdc.ufl.edu/UFE0025115

Chicago Manual of Style (16^th Edition):

Park, Hanna. “The Association between the Public's Perceptions of Government's Crisis Communications and Government-Public Relationships.” 2009. Masters Thesis, University of Florida. Accessed February 17, 2019. http://ufdc.ufl.edu/UFE0025115.

MLA Handbook (7^th Edition):

Park, Hanna. “The Association between the Public's Perceptions of Government's Crisis Communications and Government-Public Relationships.” 2009. Web. 17 Feb 2019.

Vancouver:

Park H. The Association between the Public's Perceptions of Government's Crisis Communications and Government-Public Relationships. [Internet] [Masters thesis]. University of Florida; 2009. [cited 2019 Feb 17]. Available from: http://ufdc.ufl.edu/UFE0025115.

Council of Science Editors:

Park H. The Association between the Public's Perceptions of Government's Crisis Communications and Government-Public Relationships. [Masters Thesis]. University of Florida; 2009. Available from: http://ufdc.ufl.edu/UFE0025115

University of Florida

13. Mack, Catherine. Finding an Academic Home for Fundraising An Exploratory Study of Scholars' Perspectives.

Degree: MA, Mass Communication - Journalism and Communications, 2009, University of Florida

URL: http://ufdc.ufl.edu/UFE0024177

► Currently, the field of fundraising does not have an academic home in higher education. There is a lack of consensus among practitioners and scholars about… (more)

Subjects/Keywords: Academic education; Educational research; Ethics; Formal education; Fundraising; Marketing; Nonprofit organizations; Philanthropy; Public relations; Universities; academic, communications, fund, fundraising, mack, public, relations

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APA (6^th Edition):

Mack, C. (2009). Finding an Academic Home for Fundraising An Exploratory Study of Scholars' Perspectives. (Masters Thesis). University of Florida. Retrieved from http://ufdc.ufl.edu/UFE0024177

Chicago Manual of Style (16^th Edition):

Mack, Catherine. “Finding an Academic Home for Fundraising An Exploratory Study of Scholars' Perspectives.” 2009. Masters Thesis, University of Florida. Accessed February 17, 2019. http://ufdc.ufl.edu/UFE0024177.

MLA Handbook (7^th Edition):

Mack, Catherine. “Finding an Academic Home for Fundraising An Exploratory Study of Scholars' Perspectives.” 2009. Web. 17 Feb 2019.

Vancouver:

Mack C. Finding an Academic Home for Fundraising An Exploratory Study of Scholars' Perspectives. [Internet] [Masters thesis]. University of Florida; 2009. [cited 2019 Feb 17]. Available from: http://ufdc.ufl.edu/UFE0024177.

Council of Science Editors:

Mack C. Finding an Academic Home for Fundraising An Exploratory Study of Scholars' Perspectives. [Masters Thesis]. University of Florida; 2009. Available from: http://ufdc.ufl.edu/UFE0024177

University of Florida

14. Jang, Angel. Fit of Corporate Social Responsibility and Attribution in a Product-Harm Crisis an Experimental Study in Crisis Communication.

Degree: MA, Mass Communication - Journalism and Communications, 2012, University of Florida

URL: http://ufdc.ufl.edu/UFE0044705

► There is a growing body of academic research on the importance of integrating corporate social responsibility with a company’s core business, which is also known… (more)

Subjects/Keywords: Bottled water; Bottles; Business structures; Corporate social responsibility; Corporations; Deucalion; Educational evaluation; Mineral water; Minerals; Spring water; attributions – crises – csr – harm – produt-

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APA (6^th Edition):

Jang, A. (2012). Fit of Corporate Social Responsibility and Attribution in a Product-Harm Crisis an Experimental Study in Crisis Communication. (Masters Thesis). University of Florida. Retrieved from http://ufdc.ufl.edu/UFE0044705

Chicago Manual of Style (16^th Edition):

Jang, Angel. “Fit of Corporate Social Responsibility and Attribution in a Product-Harm Crisis an Experimental Study in Crisis Communication.” 2012. Masters Thesis, University of Florida. Accessed February 17, 2019. http://ufdc.ufl.edu/UFE0044705.

MLA Handbook (7^th Edition):

Jang, Angel. “Fit of Corporate Social Responsibility and Attribution in a Product-Harm Crisis an Experimental Study in Crisis Communication.” 2012. Web. 17 Feb 2019.

Vancouver:

Jang A. Fit of Corporate Social Responsibility and Attribution in a Product-Harm Crisis an Experimental Study in Crisis Communication. [Internet] [Masters thesis]. University of Florida; 2012. [cited 2019 Feb 17]. Available from: http://ufdc.ufl.edu/UFE0044705.

Council of Science Editors:

Jang A. Fit of Corporate Social Responsibility and Attribution in a Product-Harm Crisis an Experimental Study in Crisis Communication. [Masters Thesis]. University of Florida; 2012. Available from: http://ufdc.ufl.edu/UFE0044705

University of Florida

15. Buntin, Alexis. Public Relations and Celebrity Charitable Organizations a Study of the Eight Underlying Dimensions of Excellent Public Relations.

Degree: MA, Mass Communication - Journalism and Communications, 2009, University of Florida

URL: http://ufdc.ufl.edu/UFE0024113

► The purpose of this study is to examine how celebrity charitable organizations practice the eight underlying dimensions of public relations, as evidenced on their Web… (more)

▼ The purpose of this study is to examine how celebrity charitable organizations practice the eight underlying dimensions of public relations, as evidenced on their Web sites, and which element of the four pairs of the eight underlying dimensions – one-way and two-way, symmetrical and asymmetrical, mediated and interpersonal, and ethical and unethical – is most evident on celebrity charitable organization Web sites. For this study, a content analysis of 20 Web sites was conducted from the list of USA Today s Top Celebrity Charities & Foundations. Statistical analysis revealed that of the four pairs of the underlying dimensions one-way and two-way, symmetrical and asymmetrical, mediated and interpersonal, and ethical and unethical the results of this study found that the most evident elements on celebrity charitable organizations Web sites are two-way, asymmetrical, mediated and ethical communication. Although the requirements for excellent public relations are present on celebrity charitable organization Web sites; based on the finding that celebrity organization Web sites applies two-way asymmetrical, mediated, and ethical public relations, a strong trace of two-way symmetrical, mediated and ethical communication was also found, resulting in excellent public relations. Thus, this study provided answers concerning how celebrity charitable organizations utilize their Web sites to represent the eight underlying dimensions of public relations, and how celebrity charitable organizations practice excellent public relations, as evidence on their Web sites. Based on this study, celebrity charitable organizations can explore more effective strategies to practice excellent public relations on their Web sites. Moreover, scholars can develop other online features that represent the eight underlying dimensions of public relations to measure public relations excellence on celebrity charitable organization Web sites. ( en ) Advisors/Committee Members: Mitrook, Michael A. (committee chair), Treise, Deborah M. (committee member), Kiousis, Spiro K. (committee member).

Subjects/Keywords: Celebrities; Charitable organizations; Charity; Communications media; Email; Internet; Interpersonal communication; Nonprofit organizations; Organizational communication; Public relations; celebrity, charitable, organizations, public, relations, web

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APA (6^th Edition):

Buntin, A. (2009). Public Relations and Celebrity Charitable Organizations a Study of the Eight Underlying Dimensions of Excellent Public Relations. (Masters Thesis). University of Florida. Retrieved from http://ufdc.ufl.edu/UFE0024113

Chicago Manual of Style (16^th Edition):

Buntin, Alexis. “Public Relations and Celebrity Charitable Organizations a Study of the Eight Underlying Dimensions of Excellent Public Relations.” 2009. Masters Thesis, University of Florida. Accessed February 17, 2019. http://ufdc.ufl.edu/UFE0024113.

MLA Handbook (7^th Edition):

Buntin, Alexis. “Public Relations and Celebrity Charitable Organizations a Study of the Eight Underlying Dimensions of Excellent Public Relations.” 2009. Web. 17 Feb 2019.

Vancouver:

Buntin A. Public Relations and Celebrity Charitable Organizations a Study of the Eight Underlying Dimensions of Excellent Public Relations. [Internet] [Masters thesis]. University of Florida; 2009. [cited 2019 Feb 17]. Available from: http://ufdc.ufl.edu/UFE0024113.

Council of Science Editors:

Buntin A. Public Relations and Celebrity Charitable Organizations a Study of the Eight Underlying Dimensions of Excellent Public Relations. [Masters Thesis]. University of Florida; 2009. Available from: http://ufdc.ufl.edu/UFE0024113

University of Florida

16. Kim, Daewook. Corporate Social Responsibility Practices and Organization Public Relationships Public Relations vs Marketing Educators Perspectives.

Degree: MA, Mass Communication - Journalism and Communications, 2010, University of Florida

URL: http://ufdc.ufl.edu/UFE0024204

► Corporate social responsibility (CSR) is practiced by and influenced by both the fields of marketing and public relations. Different academic foundations, theories and philosophy guide… (more)

▼ Corporate social responsibility (CSR) is practiced by and influenced by both the fields of marketing and public relations. Different academic foundations, theories and philosophy guide both the practice of marketing and public relations as well as the education of future practitioners. In fact, educators may be setting norms. This study hypothesizes that public relations educators have different perceptions on CSR from those of marketing educators. It also explores these educators? goals for CSR, as well as each perception of the other?s perceptions from a coorientation perspective. Finally, this study explores the association of types of CSR with variables from relationship management theory. In order to measure those concepts, this study conducted an online survey. This research found that marketing and public relations educators perceive CSR differently. Marketing educators show more value for the economic dimension than do public relations educators, while public relations educators show a relatively higher value for the ethical & legal and discretionary dimensions in CSR. As perceived by marketing educators, public relations educators are believed to view supporting marketing strategies as the most important role of public relations. On the other hand, public relations educators believe that marketing educators consider making economic profits and promoting products the most important role of marketing. In order to examine how two groups have different profiles about each group, this study conducted cluster analysis. Based on the profiles of the extracted factors in CSR and OPR (Organization-Public Relationships), there are distinct characteristics between cluster 1 and cluster 3. Cluster 1 was characterized by the discretionary CSR dimension and communal OPR dimension factors. Cluster 3 is featured by the positive OPR and communal OPR factors. In the descriptive result on cluster solutions, Cluster 1 consisted of only marketing educators. Cluster 3 consisted of only public relations educators. Those research findings imply that public relations educators have different perspectives on CSR and OPR, when compared to marketing educators. Results of the hierarchical regression analysis revealed a relation between OPR and predictor variables such as gender, age, major, and the three CSR dimensions. The research results showed that females are more likely to give a positive OPR response than males, and also the old has a more positive correlation with OPR than the young does. Economic CSR and discretionary CSR have significantly positive correlations to positive OPR dimension. Only the ethical & legal CSR had a significantly negative correlation with negative OPR dimension. Males were more likely to respond negatively to communal OPR. Discretionary CSR had a significantly positive correlation with communal OPR. ( en ) Advisors/Committee Members: Ferguson, Mary Ann (committee chair), Lee, Moon (committee member), Kiousis, Spiro K. (committee member).

Subjects/Keywords: Business structures; Community associations; Corporate responsibility; Corporate social responsibility; Corporations; Marketing; Morality; Perception tests; Public relations; Social responsibility; csr, educator, marketing, opr, publicrelation

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APA (6^th Edition):

Kim, D. (2010). Corporate Social Responsibility Practices and Organization Public Relationships Public Relations vs Marketing Educators Perspectives. (Masters Thesis). University of Florida. Retrieved from http://ufdc.ufl.edu/UFE0024204

Chicago Manual of Style (16^th Edition):

Kim, Daewook. “Corporate Social Responsibility Practices and Organization Public Relationships Public Relations vs Marketing Educators Perspectives.” 2010. Masters Thesis, University of Florida. Accessed February 17, 2019. http://ufdc.ufl.edu/UFE0024204.

MLA Handbook (7^th Edition):

Kim, Daewook. “Corporate Social Responsibility Practices and Organization Public Relationships Public Relations vs Marketing Educators Perspectives.” 2010. Web. 17 Feb 2019.

Vancouver:

Kim D. Corporate Social Responsibility Practices and Organization Public Relationships Public Relations vs Marketing Educators Perspectives. [Internet] [Masters thesis]. University of Florida; 2010. [cited 2019 Feb 17]. Available from: http://ufdc.ufl.edu/UFE0024204.

Council of Science Editors:

Kim D. Corporate Social Responsibility Practices and Organization Public Relationships Public Relations vs Marketing Educators Perspectives. [Masters Thesis]. University of Florida; 2010. Available from: http://ufdc.ufl.edu/UFE0024204

University of Florida

17. Lee, Jinsuk. Public Sector Crisis Communication in Korea 2003-2008.

Degree: MA, Mass Communication - Journalism and Communications, 2009, University of Florida

URL: http://ufdc.ufl.edu/UFE0024664

► PUBLIC SECTOR CRISIS COMMUNICATION IN KOREA: 2003-2008 Jinsuk Lee 352-392-0466 Mass Communication Youjin Choi Master of Arts in Mass Communication August 2009 This study seeks… (more)

Subjects/Keywords: Communication systems; Disasters; Ingratiation; Local governments; Organizational communication; Press releases; Public administration; Public relations; Public sector; Victim compensation

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APA (6^th Edition):

Lee, J. (2009). Public Sector Crisis Communication in Korea 2003-2008. (Masters Thesis). University of Florida. Retrieved from http://ufdc.ufl.edu/UFE0024664

Chicago Manual of Style (16^th Edition):

Lee, Jinsuk. “Public Sector Crisis Communication in Korea 2003-2008.” 2009. Masters Thesis, University of Florida. Accessed February 17, 2019. http://ufdc.ufl.edu/UFE0024664.

MLA Handbook (7^th Edition):

Lee, Jinsuk. “Public Sector Crisis Communication in Korea 2003-2008.” 2009. Web. 17 Feb 2019.

Vancouver:

Lee J. Public Sector Crisis Communication in Korea 2003-2008. [Internet] [Masters thesis]. University of Florida; 2009. [cited 2019 Feb 17]. Available from: http://ufdc.ufl.edu/UFE0024664.

Council of Science Editors:

Lee J. Public Sector Crisis Communication in Korea 2003-2008. [Masters Thesis]. University of Florida; 2009. Available from: http://ufdc.ufl.edu/UFE0024664

University of Florida

18. Kang, Eunju. International Agenda-Setting and Agenda-Building The Change of U.S. Public Perception of South Korea.

Degree: MA, Mass Communication - Journalism and Communications, 2012, University of Florida

URL: http://ufdc.ufl.edu/UFE0044366

► This study explored the agenda-setting effects of The New York Times on the U.S. public opinion about South Korea. Also, this study investigated whether there… (more)

Subjects/Keywords: Correlations; Diplomacy; Journalism; Korean culture; News content; News media; Opinion polls; Political ideologies; Public opinion; Public relations; agenda – building – korea – opinion – public – setting – south – states – united

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APA (6^th Edition):

Kang, E. (2012). International Agenda-Setting and Agenda-Building The Change of U.S. Public Perception of South Korea. (Masters Thesis). University of Florida. Retrieved from http://ufdc.ufl.edu/UFE0044366

Chicago Manual of Style (16^th Edition):

Kang, Eunju. “International Agenda-Setting and Agenda-Building The Change of U.S. Public Perception of South Korea.” 2012. Masters Thesis, University of Florida. Accessed February 17, 2019. http://ufdc.ufl.edu/UFE0044366.

MLA Handbook (7^th Edition):

Kang, Eunju. “International Agenda-Setting and Agenda-Building The Change of U.S. Public Perception of South Korea.” 2012. Web. 17 Feb 2019.

Vancouver:

Kang E. International Agenda-Setting and Agenda-Building The Change of U.S. Public Perception of South Korea. [Internet] [Masters thesis]. University of Florida; 2012. [cited 2019 Feb 17]. Available from: http://ufdc.ufl.edu/UFE0044366.

Council of Science Editors:

Kang E. International Agenda-Setting and Agenda-Building The Change of U.S. Public Perception of South Korea. [Masters Thesis]. University of Florida; 2012. Available from: http://ufdc.ufl.edu/UFE0044366

University of Florida

19. Cho, Moon. Top Corporate Donors and Charitable Organizations Utilizing the Coorientation Model to Examine Benefits and Relationships.

Degree: MA, Mass Communication - Journalism and Communications, 2009, University of Florida

URL: http://ufdc.ufl.edu/UFE0024665

► TOP CORPORATE DONORS AND CHARITABLE ORGANIZATIONS: UTILIZING THE COORIENTATION MODEL TO EXAMINE BENEFITS AND RELATIONSHIPS The concept of strategic corporate philanthropy has emerged in order… (more)

▼ TOP CORPORATE DONORS AND CHARITABLE ORGANIZATIONS: UTILIZING THE COORIENTATION MODEL TO EXAMINE BENEFITS AND RELATIONSHIPS The concept of strategic corporate philanthropy has emerged in order to satisfy both investors of a corporation and the demands of its other key publics. Based on systems theory and the mixed-motive model of giving, the purpose of the study is to better understand strategic corporate philanthropy. By examining the views of leading U.S. corporations and charitable organizations about such issues as benefits companies expect from their contributions and types of relationships formed between the two types of organizations, donor and recipient, the study seeks to address understudied and unexplored issues in strategic corporate philanthropy. A national mail survey was conducted with 36 corporate giving officers and 66 senior fundraisers. The survey results show that corporate donors and charitable organizations have different degrees of benefits expected by corporate donors, although both groups similarly evaluated the levels of overall benefits corporate donors expect. Both corporate donors and charitable organizations report that social responsibility and public relations benefits are more expected than benefits that directly impact on corporations themselves or corporate leaders, such as marketing, tax savings, and social currency benefits. However, corporate donors placed a very low value on marketing benefits, while charitable organizations estimate their value the same as tax savings and social currency benefits. Moreover, charitable organizations overestimate the value of tax savings and social currency benefits compared to corporate donors. Regarding the types of relationships between corporate donors and charitable organizations, both parties perceive the relationship as more communal than either one-way patronizing or quid pro quo exchange. In general, both groups consider each other as a strategic partner beyond a patronizing or exchange relationship. However, findings from coorientation analysis show that a state of false consensus on the exchange relationship type exists. Corporate giving officers and senior fundraisers mistakenly think there is agreement between the two groups on exchange relationships. In addition, this study revealed the linkages between corporate benefits and relationship types. Regardless of the type of relationship, both corporate donors and charitable organizations to some extent evaluate overall returned benefits to be important. There is no specific expected benefit category unique to patronizing relationships. The communal relationship is more related to the social responsibility and public relations benefits than to benefits that directly impact on corporation themselves or corporate leaders, whereas exchange relationships are positively related to marketing benefits. The study confirmed that corporations view strategic corporate philanthropy as forming communal relationships and seeking social responsibility and public relations benefits that bring both… Advisors/Committee Members: Kelly, Kathleen S. (committee chair), Kiousis, Spiro K. (committee member), Choi, Youjin (committee member).

Subjects/Keywords: Business structures; Charitable organizations; Corporations; Fundraising; Marketing; Motivation; Nonprofit organizations; Philanthropy; Public relations; Social responsibility; corproate, donor, nonprofit, relationship, strategic

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APA (6^th Edition):

Cho, M. (2009). Top Corporate Donors and Charitable Organizations Utilizing the Coorientation Model to Examine Benefits and Relationships. (Masters Thesis). University of Florida. Retrieved from http://ufdc.ufl.edu/UFE0024665

Chicago Manual of Style (16^th Edition):

Cho, Moon. “Top Corporate Donors and Charitable Organizations Utilizing the Coorientation Model to Examine Benefits and Relationships.” 2009. Masters Thesis, University of Florida. Accessed February 17, 2019. http://ufdc.ufl.edu/UFE0024665.

MLA Handbook (7^th Edition):

Cho, Moon. “Top Corporate Donors and Charitable Organizations Utilizing the Coorientation Model to Examine Benefits and Relationships.” 2009. Web. 17 Feb 2019.

Vancouver:

Cho M. Top Corporate Donors and Charitable Organizations Utilizing the Coorientation Model to Examine Benefits and Relationships. [Internet] [Masters thesis]. University of Florida; 2009. [cited 2019 Feb 17]. Available from: http://ufdc.ufl.edu/UFE0024665.

Council of Science Editors:

Cho M. Top Corporate Donors and Charitable Organizations Utilizing the Coorientation Model to Examine Benefits and Relationships. [Masters Thesis]. University of Florida; 2009. Available from: http://ufdc.ufl.edu/UFE0024665

University of Florida

20. Ofarrill, Kaitlin. Communicating Cultural Risks A Content Analysis of the Save Ellis Island Inc. and Friends of the Hunley Inc. Historic Preservation Campaigns.

Degree: MA, Mass Communication - Journalism and Communications, 2009, University of Florida

URL: http://ufdc.ufl.edu/UFE0024495

► This study explored the concept of the social definition of risk, proposing that if current social risk literature is correct, non-physical risks, like cultural risks,… (more)

Subjects/Keywords: Cultural preservation; Disease risks; Financial risk; Historic preservation; Media preservation; News content; Political risk; Risk analysis; Social communication; Web pages; amplification, communication, cultural, ellis, historic, hunley, island, preservation, risk, social

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APA (6^th Edition):

Ofarrill, K. (2009). Communicating Cultural Risks A Content Analysis of the Save Ellis Island Inc. and Friends of the Hunley Inc. Historic Preservation Campaigns. (Masters Thesis). University of Florida. Retrieved from http://ufdc.ufl.edu/UFE0024495

Chicago Manual of Style (16^th Edition):

Ofarrill, Kaitlin. “Communicating Cultural Risks A Content Analysis of the Save Ellis Island Inc. and Friends of the Hunley Inc. Historic Preservation Campaigns.” 2009. Masters Thesis, University of Florida. Accessed February 17, 2019. http://ufdc.ufl.edu/UFE0024495.

MLA Handbook (7^th Edition):

Ofarrill, Kaitlin. “Communicating Cultural Risks A Content Analysis of the Save Ellis Island Inc. and Friends of the Hunley Inc. Historic Preservation Campaigns.” 2009. Web. 17 Feb 2019.

Vancouver:

Ofarrill K. Communicating Cultural Risks A Content Analysis of the Save Ellis Island Inc. and Friends of the Hunley Inc. Historic Preservation Campaigns. [Internet] [Masters thesis]. University of Florida; 2009. [cited 2019 Feb 17]. Available from: http://ufdc.ufl.edu/UFE0024495.

Council of Science Editors:

Ofarrill K. Communicating Cultural Risks A Content Analysis of the Save Ellis Island Inc. and Friends of the Hunley Inc. Historic Preservation Campaigns. [Masters Thesis]. University of Florida; 2009. Available from: http://ufdc.ufl.edu/UFE0024495

University of Florida

21. Polk, Callie L. Measuring an Organization's Two-Way Symmetrical Communication and Perceived Authenticity and Their Relationship to Employee Advocacy.

Degree: MA, Mass Communication - Journalism and Communications, 2013, University of Florida

URL: http://ufdc.ufl.edu/UFE0045589

► Recent studies in public relations encouraged organizations to utilize one of their best resources, employees. The concept of employee advocacy has become an area of… (more)

Subjects/Keywords: Advocacy; Blogs; Corporate communications; Email; Organizational communication; Public relations; School districts; School surveys; Social media; Two way communication; advocacy – authenticity – callie – communication – employee – employees – kim – measuring – organization – organizational – perceived – polk – relationship – shen – social – society – symmetrical – two – way

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APA (6^th Edition):

Polk, C. L. (2013). Measuring an Organization's Two-Way Symmetrical Communication and Perceived Authenticity and Their Relationship to Employee Advocacy. (Masters Thesis). University of Florida. Retrieved from http://ufdc.ufl.edu/UFE0045589

Chicago Manual of Style (16^th Edition):

Polk, Callie L. “Measuring an Organization's Two-Way Symmetrical Communication and Perceived Authenticity and Their Relationship to Employee Advocacy.” 2013. Masters Thesis, University of Florida. Accessed February 17, 2019. http://ufdc.ufl.edu/UFE0045589.

MLA Handbook (7^th Edition):

Polk, Callie L. “Measuring an Organization's Two-Way Symmetrical Communication and Perceived Authenticity and Their Relationship to Employee Advocacy.” 2013. Web. 17 Feb 2019.

Vancouver:

Polk CL. Measuring an Organization's Two-Way Symmetrical Communication and Perceived Authenticity and Their Relationship to Employee Advocacy. [Internet] [Masters thesis]. University of Florida; 2013. [cited 2019 Feb 17]. Available from: http://ufdc.ufl.edu/UFE0045589.

Council of Science Editors:

Polk CL. Measuring an Organization's Two-Way Symmetrical Communication and Perceived Authenticity and Their Relationship to Employee Advocacy. [Masters Thesis]. University of Florida; 2013. Available from: http://ufdc.ufl.edu/UFE0045589

University of Florida

22. Bao, Xiangxin. Inactive Publics in Organizational Crisis A Test of Crisis Communication Strategies' Effects on Information-Seeking Behavior and Attitudes.

Degree: MA, Mass Communication - Journalism and Communications, 2009, University of Florida

URL: http://ufdc.ufl.edu/UFE0024785

► INACTIVE PUBLICS IN ORGANIZATIONAL CRISIS: A TEST OF CRISIS COMMUNICATION STRATEGIES? EFFECTS ON INFORMATION-SEEKING BEHAVIOR AND ATTITUDES Xiangxin Bao 352-8717532 Department of Public Relations Supervisory… (more)

Subjects/Keywords: Advocacy; Child labor; Clothing; Communication theory; Community associations; Information search and retrieval; Ingratiation; Journalism; Organizational communication; Public relations; active, corrective, crisis, inactive, ingratiation, publics, strategies

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APA (6^th Edition):

Bao, X. (2009). Inactive Publics in Organizational Crisis A Test of Crisis Communication Strategies' Effects on Information-Seeking Behavior and Attitudes. (Masters Thesis). University of Florida. Retrieved from http://ufdc.ufl.edu/UFE0024785

Chicago Manual of Style (16^th Edition):

Bao, Xiangxin. “Inactive Publics in Organizational Crisis A Test of Crisis Communication Strategies' Effects on Information-Seeking Behavior and Attitudes.” 2009. Masters Thesis, University of Florida. Accessed February 17, 2019. http://ufdc.ufl.edu/UFE0024785.

MLA Handbook (7^th Edition):

Bao, Xiangxin. “Inactive Publics in Organizational Crisis A Test of Crisis Communication Strategies' Effects on Information-Seeking Behavior and Attitudes.” 2009. Web. 17 Feb 2019.

Vancouver:

Bao X. Inactive Publics in Organizational Crisis A Test of Crisis Communication Strategies' Effects on Information-Seeking Behavior and Attitudes. [Internet] [Masters thesis]. University of Florida; 2009. [cited 2019 Feb 17]. Available from: http://ufdc.ufl.edu/UFE0024785.

Council of Science Editors:

Bao X. Inactive Publics in Organizational Crisis A Test of Crisis Communication Strategies' Effects on Information-Seeking Behavior and Attitudes. [Masters Thesis]. University of Florida; 2009. Available from: http://ufdc.ufl.edu/UFE0024785

University of Florida

23. Sung, Kang. The Impact of Online Comments on Attitude Toward Organizations Based on Individual's Prior Attitude.

Degree: MA, Mass Communication - Journalism and Communications, 2010, University of Florida

URL: http://ufdc.ufl.edu/UFE0042273

► With the development of the Internet, the popularity and importance of online comments are constantly growing. However, despite the growing importance and wide use of… (more)

Subjects/Keywords: Attitude change; Business structures; Food; Internet; Political attitudes; Psychological attitudes; Refutation; Social psychology; Usability; Video sharing; biased, comments, feedback, message, online, review, sidedness

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APA (6^th Edition):

Sung, K. (2010). The Impact of Online Comments on Attitude Toward Organizations Based on Individual's Prior Attitude. (Masters Thesis). University of Florida. Retrieved from http://ufdc.ufl.edu/UFE0042273

Chicago Manual of Style (16^th Edition):

Sung, Kang. “The Impact of Online Comments on Attitude Toward Organizations Based on Individual's Prior Attitude.” 2010. Masters Thesis, University of Florida. Accessed February 17, 2019. http://ufdc.ufl.edu/UFE0042273.

MLA Handbook (7^th Edition):

Sung, Kang. “The Impact of Online Comments on Attitude Toward Organizations Based on Individual's Prior Attitude.” 2010. Web. 17 Feb 2019.

Vancouver:

Sung K. The Impact of Online Comments on Attitude Toward Organizations Based on Individual's Prior Attitude. [Internet] [Masters thesis]. University of Florida; 2010. [cited 2019 Feb 17]. Available from: http://ufdc.ufl.edu/UFE0042273.

Council of Science Editors:

Sung K. The Impact of Online Comments on Attitude Toward Organizations Based on Individual's Prior Attitude. [Masters Thesis]. University of Florida; 2010. Available from: http://ufdc.ufl.edu/UFE0042273

University of Florida

24. Furey, Lauren Darm. The Aggregation Effect Does the Type of News Aggregation Personalization Influence Information-Seeking Behavior?.

Degree: PhD, Mass Communication - Journalism and Communications, 2016, University of Florida

URL: http://ufdc.ufl.edu/UFE0050402

► Aggregation websites and apps are popular outlets for news delivery because of their ability to curate and personalize news content. Yet as readers continue to… (more)

Subjects/Keywords: Aggregation; Building customization; Civics; Entertainment; Google; News content; Psychological attitudes; Recommendations; Search services; Social media; aggregation – aggregators – facebook – google – information-seeking – personalization

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APA (6^th Edition):

Furey, L. D. (2016). The Aggregation Effect Does the Type of News Aggregation Personalization Influence Information-Seeking Behavior?. (Doctoral Dissertation). University of Florida. Retrieved from http://ufdc.ufl.edu/UFE0050402

Chicago Manual of Style (16^th Edition):

Furey, Lauren Darm. “The Aggregation Effect Does the Type of News Aggregation Personalization Influence Information-Seeking Behavior?.” 2016. Doctoral Dissertation, University of Florida. Accessed February 17, 2019. http://ufdc.ufl.edu/UFE0050402.

MLA Handbook (7^th Edition):

Furey, Lauren Darm. “The Aggregation Effect Does the Type of News Aggregation Personalization Influence Information-Seeking Behavior?.” 2016. Web. 17 Feb 2019.

Vancouver:

Furey LD. The Aggregation Effect Does the Type of News Aggregation Personalization Influence Information-Seeking Behavior?. [Internet] [Doctoral dissertation]. University of Florida; 2016. [cited 2019 Feb 17]. Available from: http://ufdc.ufl.edu/UFE0050402.

Council of Science Editors:

Furey LD. The Aggregation Effect Does the Type of News Aggregation Personalization Influence Information-Seeking Behavior?. [Doctoral Dissertation]. University of Florida; 2016. Available from: http://ufdc.ufl.edu/UFE0050402

University of Florida

25. POLESI,CASSIANO. Gatekeeping Applied to Public Relations How a Newsroom Behavior Improves Knowledge Management.

Degree: MA, Mass Communication - Journalism and Communications, 2011, University of Florida

URL: http://ufdc.ufl.edu/UFE0042986

► Gatekeeping is the idea behind the making of news and is a well-known behavior in newsrooms worldwide. The leading purpose of this thesis is to… (more)

Subjects/Keywords: Business structures; Corporate communications; Depth interviews; Employment interviews; Journalism; News content; Organizational communication; Public relations; Referral and Consultation; Telephone interviews; BOUNDARY – ENVIRONMENTAL – GATE – GATEKEEPING – ISSUES – KEEPING – KNOWLEDGE – MANAGEMENT – NEWSROOM – SCANNING – SPANNING

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6^th Edition):

POLESI,CASSIANO. (2011). Gatekeeping Applied to Public Relations How a Newsroom Behavior Improves Knowledge Management. (Masters Thesis). University of Florida. Retrieved from http://ufdc.ufl.edu/UFE0042986

Note: this citation may be lacking information needed for this citation format:
Author name may be incomplete

Chicago Manual of Style (16^th Edition):

POLESI,CASSIANO. “Gatekeeping Applied to Public Relations How a Newsroom Behavior Improves Knowledge Management.” 2011. Masters Thesis, University of Florida. Accessed February 17, 2019. http://ufdc.ufl.edu/UFE0042986.

Note: this citation may be lacking information needed for this citation format:
Author name may be incomplete

MLA Handbook (7^th Edition):

POLESI,CASSIANO. “Gatekeeping Applied to Public Relations How a Newsroom Behavior Improves Knowledge Management.” 2011. Web. 17 Feb 2019.

Note: this citation may be lacking information needed for this citation format:
Author name may be incomplete

Vancouver:

POLESI,CASSIANO. Gatekeeping Applied to Public Relations How a Newsroom Behavior Improves Knowledge Management. [Internet] [Masters thesis]. University of Florida; 2011. [cited 2019 Feb 17]. Available from: http://ufdc.ufl.edu/UFE0042986.

Note: this citation may be lacking information needed for this citation format:
Author name may be incomplete

Council of Science Editors:

POLESI,CASSIANO. Gatekeeping Applied to Public Relations How a Newsroom Behavior Improves Knowledge Management. [Masters Thesis]. University of Florida; 2011. Available from: http://ufdc.ufl.edu/UFE0042986

Note: this citation may be lacking information needed for this citation format:
Author name may be incomplete

University of Florida

26. Yablonsky,Lisa L. Analysis of Applied Persuasion Theory and Framing Effects in Astroturf Mobilization Campaigns for Telecommunications Deregulation.

Degree: MA, Mass Communication - Journalism and Communications, 2011, University of Florida

URL: http://ufdc.ufl.edu/UFE0043112

► This study examines three astroturf organizations and the way they frame messages about the debate over telecommunications deregulation. While there are inherent components of social… (more)

Subjects/Keywords: Deregulation; Free markets; Lobbying; News content; Public interest; Public policy; Public relations; Socioeconomics; Taxpaying; Telecommunications; astroturf – deregulation – framing – freedomworks – heuristics – influence – message – party – persuasion – tea

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6^th Edition):

L, Y. (2011). Analysis of Applied Persuasion Theory and Framing Effects in Astroturf Mobilization Campaigns for Telecommunications Deregulation. (Masters Thesis). University of Florida. Retrieved from http://ufdc.ufl.edu/UFE0043112

Chicago Manual of Style (16^th Edition):

L, Yablonsky,Lisa. “Analysis of Applied Persuasion Theory and Framing Effects in Astroturf Mobilization Campaigns for Telecommunications Deregulation.” 2011. Masters Thesis, University of Florida. Accessed February 17, 2019. http://ufdc.ufl.edu/UFE0043112.

MLA Handbook (7^th Edition):

L, Yablonsky,Lisa. “Analysis of Applied Persuasion Theory and Framing Effects in Astroturf Mobilization Campaigns for Telecommunications Deregulation.” 2011. Web. 17 Feb 2019.

Vancouver:

L Y. Analysis of Applied Persuasion Theory and Framing Effects in Astroturf Mobilization Campaigns for Telecommunications Deregulation. [Internet] [Masters thesis]. University of Florida; 2011. [cited 2019 Feb 17]. Available from: http://ufdc.ufl.edu/UFE0043112.

Council of Science Editors:

L Y. Analysis of Applied Persuasion Theory and Framing Effects in Astroturf Mobilization Campaigns for Telecommunications Deregulation. [Masters Thesis]. University of Florida; 2011. Available from: http://ufdc.ufl.edu/UFE0043112

University of Florida

27. Heck, Patrick. Communicating Prevention Communication Approaches in Gender-Based Violence Prevention Programming.

Degree: MA, Mass Communication - Journalism and Communications, 2009, University of Florida

URL: http://ufdc.ufl.edu/UFE0024668

► Gender-based violence (GBV), in all of its manifestations, pervades society at the individual, family, community, and national levels. Gender-based violence is directly linked to limitations… (more)

▼ Gender-based violence (GBV), in all of its manifestations, pervades society at the individual, family, community, and national levels. Gender-based violence is directly linked to limitations in economic and health improvement and must be properly addressed in a framework that accounts for the significant social, political and cultural barriers that have enabled violence against women. The communication for development (CFD) paradigm, which focuses on empowerment and participation via dialogue, is a dramatic shift from the modernization approach to development which is characterized by vertical, top-down communication between experts and locals. Through the lens of CFD, this study assesses the communication and evaluation strategies of twenty-five gender-based violence prevention and protection programs active over the last five years throughout Africa. Qualitative methods, including textual analysis and interviews with key stakeholders, measure the ability of each organization (what type of organization, funding organization?) to effectively communicate their message in order to mobilize communities, empower women, advocate for policy changes, elicit social and behavior change, and provide necessary health services. The intent of this study is not to evaluate the effectiveness of different communication approaches, but to identify strategies currently in use that are consistent with the communication for development paradigm. An analysis of four USAID-funded health service delivery programs, and twenty-one programs reviewed on the Communication Initiative website, identifies characteristics of prevention efforts, including: local participation, working with men, GBV type, program goals and objectives, communication approach and tactics, and systematic evaluative measures and impacts. Nine typologies of communication approaches are identified including: group communication, interpersonal communication, entertainment-education, theater for development, information and technology communication (ICT), and information, education and communication (IEC), community media, grassroots communication, and visual arts. Interviews with key stakeholders provided additional context of programming efforts and identified current trends in GBV prevention. Results of the study reveal a growing increase in the use of group communication and entertainment-based approaches for GBV prevention. This correlates with an increase of local participation in development efforts paralleling the recent validation of the CFD paradigm. Few programs implement a multi-sector approach, though evidence of collaborative efforts through partnerships demonstrates a trend towards unifying strategies for change. A lack of clear evaluative measurements (objectives and indicators) limits how programs are able to demonstrate their impact. Programs that were able to evaluate their efforts, while lacking behavioral indicators, were able to demonstrate change through modifications in attitude and significant knowledge gains. A list of guiding principles for future… Advisors/Committee Members: Martinez, Bello Antonio (committee chair), Armstrong, Cory (committee member), Kiousis, Spiro K. (committee member).

Subjects/Keywords: Community associations; Entertainment; Interpersonal communication; Online communities; Organizational communication; Personal empowerment; Social communication; Theater; Violence; Women; africa, communication, development, gender, health, prevention, public, strategies, violence, women

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6^th Edition):

Heck, P. (2009). Communicating Prevention Communication Approaches in Gender-Based Violence Prevention Programming. (Masters Thesis). University of Florida. Retrieved from http://ufdc.ufl.edu/UFE0024668

Chicago Manual of Style (16^th Edition):

Heck, Patrick. “Communicating Prevention Communication Approaches in Gender-Based Violence Prevention Programming.” 2009. Masters Thesis, University of Florida. Accessed February 17, 2019. http://ufdc.ufl.edu/UFE0024668.

MLA Handbook (7^th Edition):

Heck, Patrick. “Communicating Prevention Communication Approaches in Gender-Based Violence Prevention Programming.” 2009. Web. 17 Feb 2019.

Vancouver:

Heck P. Communicating Prevention Communication Approaches in Gender-Based Violence Prevention Programming. [Internet] [Masters thesis]. University of Florida; 2009. [cited 2019 Feb 17]. Available from: http://ufdc.ufl.edu/UFE0024668.

Council of Science Editors:

Heck P. Communicating Prevention Communication Approaches in Gender-Based Violence Prevention Programming. [Masters Thesis]. University of Florida; 2009. Available from: http://ufdc.ufl.edu/UFE0024668

University of Florida

28. Kim, Min Seon. Examining the Effectiveness of CEO Apology as a Crisis Response Strategy, According to Media Channels and Apology Strategies.

Degree: MA, Mass Communication - Journalism and Communications, 2012, University of Florida

URL: http://ufdc.ufl.edu/UFE0044761

► This study investigates the effects of media channels and strategies of CEO apology on message acceptance and corporate reputation. The experiment design was a 2… (more)

Subjects/Keywords: Chief executive officers; Corporate reputation; Corporations; Milk; News content; Newspapers; Public relations; Social media; Sympathy; Video sharing; apologyresponse – ceoapology – mediachanneleffect – socialpresencetheory

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6^th Edition):

Kim, M. S. (2012). Examining the Effectiveness of CEO Apology as a Crisis Response Strategy, According to Media Channels and Apology Strategies. (Masters Thesis). University of Florida. Retrieved from http://ufdc.ufl.edu/UFE0044761

Chicago Manual of Style (16^th Edition):

Kim, Min Seon. “Examining the Effectiveness of CEO Apology as a Crisis Response Strategy, According to Media Channels and Apology Strategies.” 2012. Masters Thesis, University of Florida. Accessed February 17, 2019. http://ufdc.ufl.edu/UFE0044761.

MLA Handbook (7^th Edition):

Kim, Min Seon. “Examining the Effectiveness of CEO Apology as a Crisis Response Strategy, According to Media Channels and Apology Strategies.” 2012. Web. 17 Feb 2019.

Vancouver:

Kim MS. Examining the Effectiveness of CEO Apology as a Crisis Response Strategy, According to Media Channels and Apology Strategies. [Internet] [Masters thesis]. University of Florida; 2012. [cited 2019 Feb 17]. Available from: http://ufdc.ufl.edu/UFE0044761.

Council of Science Editors:

Kim MS. Examining the Effectiveness of CEO Apology as a Crisis Response Strategy, According to Media Channels and Apology Strategies. [Masters Thesis]. University of Florida; 2012. Available from: http://ufdc.ufl.edu/UFE0044761

University of Florida

29. Lawhorne, Todd. Agenda Setting and the BCS Agenda Setting Effects on Desired College Football Ranking in the Bowl Championship Series.

Degree: MA, Mass Communication - Journalism and Communications, 2009, University of Florida

URL: http://ufdc.ufl.edu/UFE0024652

► Abstract of Thesis Presented to the Graduate School of the University of Florida in Partial Fulfillment of the Requirements for the Degree of Master of… (more)

▼ Abstract of Thesis Presented to the Graduate School of the University of Florida in Partial Fulfillment of the Requirements for the Degree of Master of Mass Communication AGENDA-SETTING AND THE BCS: AGENDA-SETTING EFFECTS ON DESIRED COLLEGE FOOTBALL RANKING IN THE BOWL CHAMPIONSHIP SERIES POLL By Todd Lawhorne August 2009 Chair: Michael Mitrook Major: Mass Communication The tradition rich institution of college football remains the only major U.S. sport which does not determine its annual champion through the process of tournament play. To determine a National Champion, the Bowl Championship Series (BCS) was created in 1998 to ensure a year end match up between the No. 1 and No. 2 ranked teams in the nation through a complex ranking system made up of one-third computer tabulations and two-third human voter. But the BCS has been riddled with controversy since its inception and arguments as to which two teams should play in the National Title game is an annual dispute. Due to this controversy, college football coaches have turned to the practice of campaigning through the media as an attempt to sway BCS poll voters into ranking their team higher in the Harris Interactive poll and USA Today/Coaches poll, the two polls which make up the human voting percentage of the BCS ranking formula. The following study attempts to determine whether this campaigning behavior displayed by college football coaches is effective in obtaining a higher ranking in the BCS through the generation of increased and positive media coverage justified by the agenda-setting theory. Agenda-setting theory was applied to this study based on its premise which states that the salience of a topic can be transferred from the media to the public based on amount of media coverage the topic receives. It could be theorized that as these campaigns are covered in the media, the salience of the topics addressed in the campaign are transferred from the media to the voting publics of the BCS. In order to measure amount and valence of media coverage, as well as mentions of campaigning behavior, a content analysis was employed which examined news articles from The New York Times (NYT), USA Today, The Sporting News (TSN), and the Associated Press (AP). This coded news content data was compared to the final BCS poll, final Harris Interactive poll, and final USA Today/Coaches poll to determine whether increased and favorable media coverage was correlated with a higher BCS ranking. The study found a strong correlation in both the relationships between increased and favorable media coverage and higher BCS ranking, as well as increased campaigning behavior coverage and higher BCS ranking. Both college football coaches and college football sports information directors may find the results of this study useful in future attempts at using campaigning as a means of generating more and favorable media coverage for their teams. This increased media coverage could help in persuading human voters, through topic salience transfer effects of agenda-setting theory, in the hopes of… Advisors/Committee Members: Mitrook, Michael A. (committee chair), Dodd, Julie E. (committee member), Kiousis, Spiro K. (committee member).

Subjects/Keywords: Bowls; College athletics; Content analysis; Cooperative games; Correlations; Journalism; News content; Political candidates; Polls; Voting; agenda, analysis, bcs, college, content, football, public, relations, setting

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6^th Edition):

Lawhorne, T. (2009). Agenda Setting and the BCS Agenda Setting Effects on Desired College Football Ranking in the Bowl Championship Series. (Masters Thesis). University of Florida. Retrieved from http://ufdc.ufl.edu/UFE0024652

Chicago Manual of Style (16^th Edition):

Lawhorne, Todd. “Agenda Setting and the BCS Agenda Setting Effects on Desired College Football Ranking in the Bowl Championship Series.” 2009. Masters Thesis, University of Florida. Accessed February 17, 2019. http://ufdc.ufl.edu/UFE0024652.

MLA Handbook (7^th Edition):

Lawhorne, Todd. “Agenda Setting and the BCS Agenda Setting Effects on Desired College Football Ranking in the Bowl Championship Series.” 2009. Web. 17 Feb 2019.

Vancouver:

Lawhorne T. Agenda Setting and the BCS Agenda Setting Effects on Desired College Football Ranking in the Bowl Championship Series. [Internet] [Masters thesis]. University of Florida; 2009. [cited 2019 Feb 17]. Available from: http://ufdc.ufl.edu/UFE0024652.

Council of Science Editors:

Lawhorne T. Agenda Setting and the BCS Agenda Setting Effects on Desired College Football Ranking in the Bowl Championship Series. [Masters Thesis]. University of Florida; 2009. Available from: http://ufdc.ufl.edu/UFE0024652

University of Florida

30. PARK,NAYOUNG. A Model of Agency Client Transaction Testing the Effect of Two-Way Symmetrical Communication on the Agency Client Relationship.

Degree: MA, Mass Communication - Journalism and Communications, 2011, University of Florida

URL: http://ufdc.ufl.edu/UFE0043059

A MODEL OF AGENCY CLIENT TRANSACTION:TESTING THE EFFECT OF TWO WAY SYMMETRICAL COMMUNICATION ON THE AGENCY CLIENT RELATIONSHIP Advisors/Committee Members: Kiousis, Spiro K (committee chair), Molleda, Juan Carlos (committee member), Pelfrey, Deanna (committee member).

Subjects/Keywords: Answer sheets; Communication models; Contract negotiations; Marketing; Modeling; Organizational communication; Public relations; Statistical results; Statistical significance; Two way communication; AGENCY – CLIENT – COMMUNICATION – CONTRACT – COORIENTATION – EXPERIMENT – MODEL – POWER – PR – RELATIONSHIP – RESOURCE – SYMMETRICAL – TRANSACTION

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6^th Edition):

PARK,NAYOUNG. (2011). A Model of Agency Client Transaction Testing the Effect of Two-Way Symmetrical Communication on the Agency Client Relationship. (Masters Thesis). University of Florida. Retrieved from http://ufdc.ufl.edu/UFE0043059

Note: this citation may be lacking information needed for this citation format:
Author name may be incomplete

Chicago Manual of Style (16^th Edition):

PARK,NAYOUNG. “A Model of Agency Client Transaction Testing the Effect of Two-Way Symmetrical Communication on the Agency Client Relationship.” 2011. Masters Thesis, University of Florida. Accessed February 17, 2019. http://ufdc.ufl.edu/UFE0043059.

Note: this citation may be lacking information needed for this citation format:
Author name may be incomplete

MLA Handbook (7^th Edition):

PARK,NAYOUNG. “A Model of Agency Client Transaction Testing the Effect of Two-Way Symmetrical Communication on the Agency Client Relationship.” 2011. Web. 17 Feb 2019.

Note: this citation may be lacking information needed for this citation format:
Author name may be incomplete

Vancouver:

PARK,NAYOUNG. A Model of Agency Client Transaction Testing the Effect of Two-Way Symmetrical Communication on the Agency Client Relationship. [Internet] [Masters thesis]. University of Florida; 2011. [cited 2019 Feb 17]. Available from: http://ufdc.ufl.edu/UFE0043059.

Note: this citation may be lacking information needed for this citation format:
Author name may be incomplete

Council of Science Editors:

PARK,NAYOUNG. A Model of Agency Client Transaction Testing the Effect of Two-Way Symmetrical Communication on the Agency Client Relationship. [Masters Thesis]. University of Florida; 2011. Available from: http://ufdc.ufl.edu/UFE0043059

Note: this citation may be lacking information needed for this citation format:
Author name may be incomplete

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