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You searched for +publisher:"University of Central Florida" +contributor:("Breiter, Deborah"). Showing records 1 – 3 of 3 total matches.

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University of Central Florida

1. Lee, Jumyong. Customer Relationship Marketing By Destination Marketing Organizations Does It Lead To Favorable Behavioral Intentions To Meeting Planners?.

Degree: 2011, University of Central Florida

In convention market, one of the fastest growing sectors in hospitality industry, meeting planners play an important role to select a destination for their event. Therefore, a good relationship with them can be a competitive advantage for a convention destination considering a fierce competition among the destinations. The objective of this study is to develop an empirically valid relationship marketing (RM) model that would verify the antecedents, mediators, and consequence of the relationship between the destination marketing organization (DMO) and meeting planners. This study found three antecedents (i.e., customer orientation, familiarity, and reputation) of the RM mediating constructs that consist of satisfaction, trust, and commitment as well as consequence (i.e. behavioral intention) led by the RM mediators based on review of the literature. Therefore, the hypothesized relationships 1) between the antecedents and the mediators, 2) between the mediators, 3) and 3) between the mediators and the consequence in the model were tested by using structural equation modeling (SEM) with LISREL results. Eight out of eleven hypotheses were supported by the examination of path coefficients while 33 observed indicators were confirmed in the measurement model through confirmatory factor analysis (CFA). The SEM results showed the significant relationships that lead to meaningful implications in both industry and academia while this study is not immune to limitations that can be the starting points of recommendations for future studies Advisors/Committee Members: Breiter, Deborah.

Subjects/Keywords: Meeting planners; Place marketing; Relationship marketing; Education; Hospitality Administration and Management; Dissertations, Academic  – Education, Education  – Dissertations, Academic

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Lee, J. (2011). Customer Relationship Marketing By Destination Marketing Organizations Does It Lead To Favorable Behavioral Intentions To Meeting Planners?. (Doctoral Dissertation). University of Central Florida. Retrieved from https://stars.library.ucf.edu/etd/1754

Chicago Manual of Style (16th Edition):

Lee, Jumyong. “Customer Relationship Marketing By Destination Marketing Organizations Does It Lead To Favorable Behavioral Intentions To Meeting Planners?.” 2011. Doctoral Dissertation, University of Central Florida. Accessed December 01, 2020. https://stars.library.ucf.edu/etd/1754.

MLA Handbook (7th Edition):

Lee, Jumyong. “Customer Relationship Marketing By Destination Marketing Organizations Does It Lead To Favorable Behavioral Intentions To Meeting Planners?.” 2011. Web. 01 Dec 2020.

Vancouver:

Lee J. Customer Relationship Marketing By Destination Marketing Organizations Does It Lead To Favorable Behavioral Intentions To Meeting Planners?. [Internet] [Doctoral dissertation]. University of Central Florida; 2011. [cited 2020 Dec 01]. Available from: https://stars.library.ucf.edu/etd/1754.

Council of Science Editors:

Lee J. Customer Relationship Marketing By Destination Marketing Organizations Does It Lead To Favorable Behavioral Intentions To Meeting Planners?. [Doctoral Dissertation]. University of Central Florida; 2011. Available from: https://stars.library.ucf.edu/etd/1754


University of Central Florida

2. Hahm, Jee Yeon. The Influence Of An Annual Meeting On The Sense Of Community Of Association Members, Their Satisfaction, And Future Intentions.

Degree: 2012, University of Central Florida

Over the past decade, many studies have provided some understanding on what influences association members‟ decision to attend a meeting; however, more systematic and theoretical research is necessary. The decision making process of attendees is a complicated human behavior practice. The major contribution of this study is adopting the sense of community (SOC) model from psychology to gain a better understanding of the attendee behavior. By doing so, this study will add a theoretical foundation to the existing research in the meeting industry. Also, this study will contribute to the SOC research in psychology by applying the concept to a different setting. This study investigates whether annual conferences build a SOC among association members. First, the SOC of association members at the conference will be analyzed. Second, the influence of SOC on members‟ satisfaction with the conference will be studied. Lastly, the direct and indirect relationship between SOC and future intentions (i.e., return to next meeting, membership renewal, and membership recommendation) will be examined. Data was collected through an intercept survey approach at three annual conferences of national/international associations. The questionnaire consisted of four sections: sense of community, satisfaction with the conference, future intentions, and member profile. Confirmatory factor analysis was conducted to test the factor structure and structural equation modeling was used to examine the relationships, and Spearman‟s rank order correlation was used to see the strength of the relationship between respondent characteristics and sense of community. The results showed that sense of community was a strong predictor of future iv intentions. Implications, limitations, and suggestions for future research are discussed in the final chapter. Advisors/Committee Members: Breiter, Deborah.

Subjects/Keywords: Association meeting; meeting attendee; conference; sense of community; meeting satisfaction; future intentions; confirmatory factor analysis; structural equation modeling; Education; Hospitality Administration and Management; Dissertations, Academic  – Education, Education  – Dissertations, Academic

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Hahm, J. Y. (2012). The Influence Of An Annual Meeting On The Sense Of Community Of Association Members, Their Satisfaction, And Future Intentions. (Doctoral Dissertation). University of Central Florida. Retrieved from https://stars.library.ucf.edu/etd/2287

Chicago Manual of Style (16th Edition):

Hahm, Jee Yeon. “The Influence Of An Annual Meeting On The Sense Of Community Of Association Members, Their Satisfaction, And Future Intentions.” 2012. Doctoral Dissertation, University of Central Florida. Accessed December 01, 2020. https://stars.library.ucf.edu/etd/2287.

MLA Handbook (7th Edition):

Hahm, Jee Yeon. “The Influence Of An Annual Meeting On The Sense Of Community Of Association Members, Their Satisfaction, And Future Intentions.” 2012. Web. 01 Dec 2020.

Vancouver:

Hahm JY. The Influence Of An Annual Meeting On The Sense Of Community Of Association Members, Their Satisfaction, And Future Intentions. [Internet] [Doctoral dissertation]. University of Central Florida; 2012. [cited 2020 Dec 01]. Available from: https://stars.library.ucf.edu/etd/2287.

Council of Science Editors:

Hahm JY. The Influence Of An Annual Meeting On The Sense Of Community Of Association Members, Their Satisfaction, And Future Intentions. [Doctoral Dissertation]. University of Central Florida; 2012. Available from: https://stars.library.ucf.edu/etd/2287


University of Central Florida

3. Godlewska, Marta. Event Planners' Ratings Of Destination Selection Variables: A Comparison Between Members Of Three Professional Association Groups.

Degree: 2006, University of Central Florida

Several researchers have attempted to understand the destination selection criteria that are important to event planners (Crouch & Ritchie, 1998; Getz, 2003; Oppermann, 1996). However, an examination of the previous studies indicated that only limited understanding of the destination selection criteria has been provided. There is little research that compares event planners belonging to different professional associations and their rating of destination selection criteria. This study examined the differences that exist between three groups of event planners in rating thirteen destination selection variables. The study provides more understanding in the search of an optimal combination of destination selection mix based on multiple dependent variables. This study found significant differences in ratings of five out of thirteen destination selection variables by event planners who were the members of three different associations. Therefore it is providing a valuable contribution to the existing body of literature. From a practical standpoint, this study can help by providing information about how planners of different events feel about certain destination criteria at the time a destination selection is made. All parties with a vested interest in the event industry may use this information to appropriately position their services in the market and tailor their products to better compete for the limited number of events in an environment where the space to host such events continues to grow. Advisors/Committee Members: Breiter, Deborah.

Subjects/Keywords: Destination Selection; Event Planners; Hospitality Industry; Convention Tourism; Convention Management; Event Management; Hospitality Administration and Management; Tourism and Travel

Record DetailsSimilar RecordsGoogle PlusoneFacebookTwitterCiteULikeMendeleyreddit

APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Godlewska, M. (2006). Event Planners' Ratings Of Destination Selection Variables: A Comparison Between Members Of Three Professional Association Groups. (Masters Thesis). University of Central Florida. Retrieved from https://stars.library.ucf.edu/etd/1098

Chicago Manual of Style (16th Edition):

Godlewska, Marta. “Event Planners' Ratings Of Destination Selection Variables: A Comparison Between Members Of Three Professional Association Groups.” 2006. Masters Thesis, University of Central Florida. Accessed December 01, 2020. https://stars.library.ucf.edu/etd/1098.

MLA Handbook (7th Edition):

Godlewska, Marta. “Event Planners' Ratings Of Destination Selection Variables: A Comparison Between Members Of Three Professional Association Groups.” 2006. Web. 01 Dec 2020.

Vancouver:

Godlewska M. Event Planners' Ratings Of Destination Selection Variables: A Comparison Between Members Of Three Professional Association Groups. [Internet] [Masters thesis]. University of Central Florida; 2006. [cited 2020 Dec 01]. Available from: https://stars.library.ucf.edu/etd/1098.

Council of Science Editors:

Godlewska M. Event Planners' Ratings Of Destination Selection Variables: A Comparison Between Members Of Three Professional Association Groups. [Masters Thesis]. University of Central Florida; 2006. Available from: https://stars.library.ucf.edu/etd/1098

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