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You searched for +publisher:"University of Arkansas" +contributor:("Hans-Seok Seo"). One record found.

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University of Arkansas

1. Combs, Randi M. Exploring Winery Operation as a Diversification Option for Native American Tribal Enterprises.

Degree: PhD, 2017, University of Arkansas

The purpose of this research is to examine the perceptions of tribal members regarding the strengths, challenges, and opportunities presented by tribal winery operation. Specifically, issues of business diversification, marketing, perceived barriers to success, potential benefits to the tribe, and the role of agriculture in the preservation of tribal heritage were considered. A modified mixed-methods exploratory sequential research model was used to collect and organize data in two phases. Phase 1 quantitative data was used to inform the development of a Phase 2 qualitative interview protocol. Phase 1 found a significant relationship between a higher income level and a lower perception of barriers to entry into the wine industry for tribal entities. Additionally, respondents with an acculturation rating of Bicultural were found to have a higher perception of barriers to entry into the wine industry than those rated as Assimilated. In relation to marketing tribal winery products, the safest categories for marketing consideration were geography, animals, and tribal writing. Ceremonial dress and historic figures were rated as neutral, and totems were rated as unacceptable. Finally, perceived viability of a tribally operated winery in respondents’ own tribe and the perceived viability of a tribally operated winery in tribes other than respondents were compared to respondents’ average perception of barriers and benefits. A significant positive relationship was found between respondents’ perceived viability of a winery within their own tribe and their perception of the benefits a winery could offer. A significant negative relationship was found between respondents’ perceived viability of a winery within their own tribe and their perception of the barriers to inception. For tribes other than respondents’ own, a higher perceived viability of a winery had a significant positive relationship with the perception of the benefits to winery operation. Phase 2 qualitative interviews followed to elaborate on the various aspects of each of these areas of consideration. Advisors/Committee Members: Kelly A. Way, Hans-Seok Seo, Rhonda Hammond.

Subjects/Keywords: Social sciences; Communication and the arts; Culture; Diversification; Marketing; Native Americans; Tribal business; Wine; Agricultural Economics; Community-Based Research; Cultural Resource Management and Policy Analysis; Indigenous Studies

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Combs, R. M. (2017). Exploring Winery Operation as a Diversification Option for Native American Tribal Enterprises. (Doctoral Dissertation). University of Arkansas. Retrieved from https://scholarworks.uark.edu/etd/1962

Chicago Manual of Style (16th Edition):

Combs, Randi M. “Exploring Winery Operation as a Diversification Option for Native American Tribal Enterprises.” 2017. Doctoral Dissertation, University of Arkansas. Accessed December 14, 2019. https://scholarworks.uark.edu/etd/1962.

MLA Handbook (7th Edition):

Combs, Randi M. “Exploring Winery Operation as a Diversification Option for Native American Tribal Enterprises.” 2017. Web. 14 Dec 2019.

Vancouver:

Combs RM. Exploring Winery Operation as a Diversification Option for Native American Tribal Enterprises. [Internet] [Doctoral dissertation]. University of Arkansas; 2017. [cited 2019 Dec 14]. Available from: https://scholarworks.uark.edu/etd/1962.

Council of Science Editors:

Combs RM. Exploring Winery Operation as a Diversification Option for Native American Tribal Enterprises. [Doctoral Dissertation]. University of Arkansas; 2017. Available from: https://scholarworks.uark.edu/etd/1962

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