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You searched for +publisher:"University of Alabama" +contributor:("Sydow Campbell, Kim"). One record found.

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University of Alabama

1. Braun, Sandra Lee. The life, rise, and success of Dorothy Shaver, president of Lord & Taylor department store, and America's "first lady of retailing".

Degree: 2009, University of Alabama

In 1945, Lord & Taylor Department Store, a $35 million company, and one of New York's premier retailers, elected Dorothy Shaver president, making her the first female elected to a large US corporation. Shaver rose through the corporate ranks as a communications executive. She was first Head of the store's Comparison Shopping Bureau in 1924, was then elected to its board of directors in 1927, became a vice president in 1931, a first vice president in 1937, and then was elected president in 1945. She served in this capacity until her sudden death in 1959. Her innovations in publicity, promotions, merchandising, and advertising brought her to the attention of management, other retailers, and industry leaders in the United States and abroad. She popularized many trends that form the basis of fashion and fashion retailing as it is known today. This study provides a biographical account of her life, documents her rise through the corporate ranks, and discusses her accomplishments. It also discusses keys to her success, important influences in her life, her leadership style, and gender effects on leadership. (Published By University of Alabama Libraries) Advisors/Committee Members: Gower, Karla K., Sydow Campbell, Kim, Cooper, Caryl, Pasadeos, Yorgo, Phelps, Joseph, University of Alabama. College of Communication and Information Sciences.

Subjects/Keywords: Electronic Thesis or Dissertation;  – thesis; Business Administration, Marketing; History, Modern; advertising; Dorothy Shaver; history; leadership; public relations; women

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Braun, S. L. (2009). The life, rise, and success of Dorothy Shaver, president of Lord & Taylor department store, and America's "first lady of retailing". (Thesis). University of Alabama. Retrieved from http://purl.lib.ua.edu/2155

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Braun, Sandra Lee. “The life, rise, and success of Dorothy Shaver, president of Lord & Taylor department store, and America's "first lady of retailing".” 2009. Thesis, University of Alabama. Accessed February 29, 2020. http://purl.lib.ua.edu/2155.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Braun, Sandra Lee. “The life, rise, and success of Dorothy Shaver, president of Lord & Taylor department store, and America's "first lady of retailing".” 2009. Web. 29 Feb 2020.

Vancouver:

Braun SL. The life, rise, and success of Dorothy Shaver, president of Lord & Taylor department store, and America's "first lady of retailing". [Internet] [Thesis]. University of Alabama; 2009. [cited 2020 Feb 29]. Available from: http://purl.lib.ua.edu/2155.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Braun SL. The life, rise, and success of Dorothy Shaver, president of Lord & Taylor department store, and America's "first lady of retailing". [Thesis]. University of Alabama; 2009. Available from: http://purl.lib.ua.edu/2155

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

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