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You searched for +publisher:"The Ohio State University" +contributor:("Specht, Annie"). Showing records 1 – 3 of 3 total matches.

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1. Warnimont, Emily. Women Agvocates' Approaches to Using Instagram.

Degree: MS, Agricultural and Extension Education, 2019, The Ohio State University

As the new generation of consumers moves into the market space, it is important for producers in the agriculture industry to understand how to reach this audience. Consumers today are actively seeking more information from social media platforms such as Instagram. This platform can be used by organizations and personally to educate the consumer on the agricultural industry because it appeals to their need for strong imagery. This study focuses specifically on women in agriculture’s use of Instagram to educate and advocate. Posts collected in the study were categorized in themes, dairy, cows, beauty, food, fitness, family and education. Most of the posts were geared toward daily life on a dairy and educating consumers about basic practices used on the dairy. Through trust and transparency, the five accounts in this study have successfully grown a large following to share their messaging with. Through this study, it is easy to see the need for agriculturalists to continue to tell not only the story of agriculture on social media, but also their own stories to engage and educate consumers. Advisors/Committee Members: Specht, Annie (Advisor).

Subjects/Keywords: Agriculture; Communication; social media, trust, transparency, agriculture communications, dairy, advocate

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Warnimont, E. (2019). Women Agvocates' Approaches to Using Instagram. (Masters Thesis). The Ohio State University. Retrieved from http://rave.ohiolink.edu/etdc/view?acc_num=osu1557151318894675

Chicago Manual of Style (16th Edition):

Warnimont, Emily. “Women Agvocates' Approaches to Using Instagram.” 2019. Masters Thesis, The Ohio State University. Accessed August 15, 2020. http://rave.ohiolink.edu/etdc/view?acc_num=osu1557151318894675.

MLA Handbook (7th Edition):

Warnimont, Emily. “Women Agvocates' Approaches to Using Instagram.” 2019. Web. 15 Aug 2020.

Vancouver:

Warnimont E. Women Agvocates' Approaches to Using Instagram. [Internet] [Masters thesis]. The Ohio State University; 2019. [cited 2020 Aug 15]. Available from: http://rave.ohiolink.edu/etdc/view?acc_num=osu1557151318894675.

Council of Science Editors:

Warnimont E. Women Agvocates' Approaches to Using Instagram. [Masters Thesis]. The Ohio State University; 2019. Available from: http://rave.ohiolink.edu/etdc/view?acc_num=osu1557151318894675


The Ohio State University

2. Seeloff, Desiree Machelle. But is it local? A Content Analysis of Farm-to-Table Restaurants within the Columbus Metropolitan Area.

Degree: MS, Agricultural and Extension Education, 2017, The Ohio State University

Food has the power to bring communities together but it also has the power to pit societal ideologies surrounding food and food sourcing against each other. The farm-to- table movement reached a turning point in the early 2000s, when consumers started to care more about where their food came from. In response to growing concerns about food quality, transparency, local sourcing, and “knowing where your food is coming from,” fast food franchises started to push their menus to be more fit the bill. With more and more of these fast-food meccas pushing a “clean” or “locally sourced” menu, non- franchise restaurants are having to compete to bring in these “locavore” consumers.This exploratory content analysis was conducted because there is a gap between the consumer and these farm-to-table restaurants. These restaurateurs need to understand the influence that websites have on consumer perceptions about the restaurant and its sourcing habits. Consumers can judge a website in as little as 3.42 seconds based solely on the aesthetics of the site. This three-second window is all the time that websites have to captivate their consumers.This study aimed to see if the farm-to-table restaurants in the Columbus metropolitan area are following suit with their franchise competitors. More specifically, this study described the visual aesthetics of farm-to-table restaurant websites and menus, identified themes seen throughout the terminology used by the farm-to-table restaurants, and described how farm-to-table restaurants share information about their locally sourced products or ingredients.The results of this study demonstrated that farm-to-table restaurants rely heavily on logotypes, likely because they can be seen easily from a moving vehicle. These restaurants also used high-quality photos across their websites to portray menu items and the interior and exterior of the restaurant. Color selections tended to stay in the neutral category of black, white, and gray. There are multiple reasons behind this color scheme selection that can be explained by color theory. Textual content contained more labeling themes were noted than production themes. While this study focused on farm-to-table restaurants, only 23.3% of the 30 restaurants sampled listed farm and sourcing information on their websites. This could cause an issue when marketing these farm-to- table restaurants since they are claiming to be farm-to-table yet are not discussing where their products are being sourced from. Advisors/Committee Members: Specht, Annie (Advisor).

Subjects/Keywords: Agriculture; Communication; Local Food, Farm-to-Table, Content Analysis, Visual Aesthetics, Columbus

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Seeloff, D. M. (2017). But is it local? A Content Analysis of Farm-to-Table Restaurants within the Columbus Metropolitan Area. (Masters Thesis). The Ohio State University. Retrieved from http://rave.ohiolink.edu/etdc/view?acc_num=osu1494289333534779

Chicago Manual of Style (16th Edition):

Seeloff, Desiree Machelle. “But is it local? A Content Analysis of Farm-to-Table Restaurants within the Columbus Metropolitan Area.” 2017. Masters Thesis, The Ohio State University. Accessed August 15, 2020. http://rave.ohiolink.edu/etdc/view?acc_num=osu1494289333534779.

MLA Handbook (7th Edition):

Seeloff, Desiree Machelle. “But is it local? A Content Analysis of Farm-to-Table Restaurants within the Columbus Metropolitan Area.” 2017. Web. 15 Aug 2020.

Vancouver:

Seeloff DM. But is it local? A Content Analysis of Farm-to-Table Restaurants within the Columbus Metropolitan Area. [Internet] [Masters thesis]. The Ohio State University; 2017. [cited 2020 Aug 15]. Available from: http://rave.ohiolink.edu/etdc/view?acc_num=osu1494289333534779.

Council of Science Editors:

Seeloff DM. But is it local? A Content Analysis of Farm-to-Table Restaurants within the Columbus Metropolitan Area. [Masters Thesis]. The Ohio State University; 2017. Available from: http://rave.ohiolink.edu/etdc/view?acc_num=osu1494289333534779

3. Wickstrom, Ashlan E. Environmental factors of attitude formation toward organic and conventional milk: A study of interpersonal networks and interactions of milk consumers in California.

Degree: MS, Agricultural and Extension Education, 2017, The Ohio State University

This study analyzed the social media use and interpersonal interactions of consumers of organic and conventional dairy milk. Guided by the Theory of Planned Behavior and Social Cognitive Theory, the study was conducted to better understand if the decision to purchase organic or conventional milk is influenced by norms and attitudes established via human and online social interactions. A content analysis using Sysomos MAP and an online Qualtrics survey were utilized to gain insight into behaviors, attitudes, and interactions of 308 milk consumers in various geographical regions of California. This study expands on previous research in traditional media and human social networks by specifically studying platforms in new media and their association to users’ decisions made about milk products. The findings indicate that urban, suburban, and rural consumers differ in some ways in their online and interpersonal interactions related to milk information, as well as their perceptions of organic versus conventional milk. Based on the findings of the study, differences in personal networks and exposure to certain messaging in varying regions might perpetuate a more positive, confident, and informed view of organic or conventional milk products in some areas more so than others. Advisors/Committee Members: Specht, Annie (Advisor).

Subjects/Keywords: Agriculture; Agricultural Education; Communication; environmental factors; organic milk; conventional milk; interpersonal networks; milk consumers in California

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Wickstrom, A. E. (2017). Environmental factors of attitude formation toward organic and conventional milk: A study of interpersonal networks and interactions of milk consumers in California. (Masters Thesis). The Ohio State University. Retrieved from http://rave.ohiolink.edu/etdc/view?acc_num=osu1492597675544364

Chicago Manual of Style (16th Edition):

Wickstrom, Ashlan E. “Environmental factors of attitude formation toward organic and conventional milk: A study of interpersonal networks and interactions of milk consumers in California.” 2017. Masters Thesis, The Ohio State University. Accessed August 15, 2020. http://rave.ohiolink.edu/etdc/view?acc_num=osu1492597675544364.

MLA Handbook (7th Edition):

Wickstrom, Ashlan E. “Environmental factors of attitude formation toward organic and conventional milk: A study of interpersonal networks and interactions of milk consumers in California.” 2017. Web. 15 Aug 2020.

Vancouver:

Wickstrom AE. Environmental factors of attitude formation toward organic and conventional milk: A study of interpersonal networks and interactions of milk consumers in California. [Internet] [Masters thesis]. The Ohio State University; 2017. [cited 2020 Aug 15]. Available from: http://rave.ohiolink.edu/etdc/view?acc_num=osu1492597675544364.

Council of Science Editors:

Wickstrom AE. Environmental factors of attitude formation toward organic and conventional milk: A study of interpersonal networks and interactions of milk consumers in California. [Masters Thesis]. The Ohio State University; 2017. Available from: http://rave.ohiolink.edu/etdc/view?acc_num=osu1492597675544364

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