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You searched for +publisher:"The Ohio State University" +contributor:("Specht, Annie"). One record found.

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1. Warnimont, Emily. Women Agvocates' Approaches to Using Instagram.

Degree: MS, Agricultural and Extension Education, 2019, The Ohio State University

As the new generation of consumers moves into the market space, it is important for producers in the agriculture industry to understand how to reach this audience. Consumers today are actively seeking more information from social media platforms such as Instagram. This platform can be used by organizations and personally to educate the consumer on the agricultural industry because it appeals to their need for strong imagery. This study focuses specifically on women in agriculture’s use of Instagram to educate and advocate. Posts collected in the study were categorized in themes, dairy, cows, beauty, food, fitness, family and education. Most of the posts were geared toward daily life on a dairy and educating consumers about basic practices used on the dairy. Through trust and transparency, the five accounts in this study have successfully grown a large following to share their messaging with. Through this study, it is easy to see the need for agriculturalists to continue to tell not only the story of agriculture on social media, but also their own stories to engage and educate consumers. Advisors/Committee Members: Specht, Annie (Advisor).

Subjects/Keywords: Agriculture; Communication; social media, trust, transparency, agriculture communications, dairy, advocate

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Warnimont, E. (2019). Women Agvocates' Approaches to Using Instagram. (Masters Thesis). The Ohio State University. Retrieved from http://rave.ohiolink.edu/etdc/view?acc_num=osu1557151318894675

Chicago Manual of Style (16th Edition):

Warnimont, Emily. “Women Agvocates' Approaches to Using Instagram.” 2019. Masters Thesis, The Ohio State University. Accessed August 15, 2020. http://rave.ohiolink.edu/etdc/view?acc_num=osu1557151318894675.

MLA Handbook (7th Edition):

Warnimont, Emily. “Women Agvocates' Approaches to Using Instagram.” 2019. Web. 15 Aug 2020.

Vancouver:

Warnimont E. Women Agvocates' Approaches to Using Instagram. [Internet] [Masters thesis]. The Ohio State University; 2019. [cited 2020 Aug 15]. Available from: http://rave.ohiolink.edu/etdc/view?acc_num=osu1557151318894675.

Council of Science Editors:

Warnimont E. Women Agvocates' Approaches to Using Instagram. [Masters Thesis]. The Ohio State University; 2019. Available from: http://rave.ohiolink.edu/etdc/view?acc_num=osu1557151318894675

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