Advanced search options

Advanced Search Options 🞨

Browse by author name (“Author name starts with…”).

Find ETDs with:

in
/  
in
/  
in
/  
in

Written in Published in Earliest date Latest date

Sorted by

Results per page:

You searched for +publisher:"Texas Tech University" +contributor:("Adams, Charles R."). One record found.

Search Limiters

Last 2 Years | English Only

No search limiters apply to these results.

▼ Search Limiters


Texas Tech University

1. Liu, Ming E. U.S. college students' organic food consumption behavior.

Degree: Hospitality Administration, 2007, Texas Tech University

As the organic market continues to grow, interest in United States (U.S.) consumers' organic food purchasing and consumption behavior have emerged as essential research topics. The aim of the present study was to obtain an in-depth understanding of U.S. college students' purchasing and consumption behavior with regard to organic food products. Three consumer behavior models were employed for comparison which best serve for the purpose: Theory of Reasoned Action (TRA), Theory of Planned Behavior (TpB) and the Expanded Rational Expectations (ERE) Model. Based on the behavior models' constructs, different college students' organic food consumer groups were profiled. In addition, with the increasing consumer demand for health, food safety, and nutrition, the relationship between individuals' health consciousness and their organic food purchasing and consumption behavior was also examined. The participants in this study were a self-selected sample of college students from three public universities located in Texas. A self-report survey was administered to 675 students, and the goodness-of-fit of the three models' were evaluated using structural equation modeling. Results showed that the ERE model demonstrated a better capability in predicting and understanding college students' organic food purchasing and consumption behavior compared to the TRA and TpB. The study also determined that based on the constructs of the theoretical framework of the ERE model, individual's self-perceived subjective knowledge had a significant direct influence on college students' organic food purchasing and consumption behavior. Additionally, social acceptability had an indirect influence on college students' organic food purchasing and consumption behavior through subjective norm and intention. Based on the constructs of the ERE model, two distinctive college students' organic food consumer group profiles were identified. The two groups were labeled as the low organic food consumers and the high organic food consumers. The Health Consciousness Scale (HSC) developed by Gould (1988) was adapted in the study to measure individual's overall health consciousness; including his or her overall health alertness, health self-consciousness, health involvement, and self-monitoring of one's health. Respondents' health consciousness was found to be significantly correlated with their organic food purchasing and consumption behavior. A t-test was conducted to determine the likelihood of health consciousness between the two identified college students' organic food consumer groups. The result was found to be significant. Today's college students are on emerging market for the foodservice industry in the next decade and beyond. The hospitality industry could benefit from the study findings by developing tailor-made marketing strategies to better meet the dining expectations of college students. It is suggested that marketers of organic food products allocate their major efforts and resources in providing more organic-food-related information… Advisors/Committee Members: Hoover, Linda C. (Committee Chair), Harp, Shelley S. (committee member), Thompson, Leslie D. (committee member), Adams, Charles R. (committee member), Feng, Du (committee member).

Subjects/Keywords: Expanded rational expectation model; Organic food

Record DetailsSimilar RecordsGoogle PlusoneFacebookTwitterCiteULikeMendeleyreddit

APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Liu, M. E. (2007). U.S. college students' organic food consumption behavior. (Thesis). Texas Tech University. Retrieved from http://hdl.handle.net/2346/16263

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Liu, Ming E. “U.S. college students' organic food consumption behavior.” 2007. Thesis, Texas Tech University. Accessed October 31, 2020. http://hdl.handle.net/2346/16263.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Liu, Ming E. “U.S. college students' organic food consumption behavior.” 2007. Web. 31 Oct 2020.

Vancouver:

Liu ME. U.S. college students' organic food consumption behavior. [Internet] [Thesis]. Texas Tech University; 2007. [cited 2020 Oct 31]. Available from: http://hdl.handle.net/2346/16263.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Liu ME. U.S. college students' organic food consumption behavior. [Thesis]. Texas Tech University; 2007. Available from: http://hdl.handle.net/2346/16263

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

.