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You searched for +publisher:"Texas State University – San Marcos" +contributor:("Ngondo, Prisca S"). Showing records 1 – 2 of 2 total matches.

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Texas State University – San Marcos

1. Lee, Eun Jeong. Snapping Up Legacy Media: Using Theory of Affordances to Explain How News Outlets Behave on Snapchat.

Degree: MA, Mass Communication, 2018, Texas State University – San Marcos

Snapchat has become an important tool for media outlets to try to reach younger audience members who are active in the social media space but increasingly absent from traditional media platforms. The Snapchat Discover platform has enabled U.S. media outlets to engage directly with younger media consumers in an effort to develop new relationships. This study uses an affordances approach to explore how U.S. media outlets utilize Snapchat to reach young people, the audience least engaged with traditional media. Using content analysis and interviews, this study found that publishers on Discover adopt Snapchat’s affordances and adapt their story topic and presentation of content with an emphasis on the visual. Specifically, they appear to rely on vertical video, immediacy, ephemerality, and creativity to meet the characteristics of the platform and its users. Yet, differences emerge between traditional “legacy” and “new” media outlets, especially in news judgment. From a theoretical perspective, this research expands the literature on affordances and constraints of social media platforms used by U.S. media. Advisors/Committee Members: Kaufhold, William T. (advisor), Ngondo, Prisca S. (committee member), Carter, Daniel (committee member).

Subjects/Keywords: Snapchat; Theory of Affordances; News Outlets; Snapchat (Electronic resource); Communication – Technological innovations; Cognition; Perception

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Lee, E. J. (2018). Snapping Up Legacy Media: Using Theory of Affordances to Explain How News Outlets Behave on Snapchat. (Masters Thesis). Texas State University – San Marcos. Retrieved from https://digital.library.txstate.edu/handle/10877/7468

Chicago Manual of Style (16th Edition):

Lee, Eun Jeong. “Snapping Up Legacy Media: Using Theory of Affordances to Explain How News Outlets Behave on Snapchat.” 2018. Masters Thesis, Texas State University – San Marcos. Accessed January 17, 2020. https://digital.library.txstate.edu/handle/10877/7468.

MLA Handbook (7th Edition):

Lee, Eun Jeong. “Snapping Up Legacy Media: Using Theory of Affordances to Explain How News Outlets Behave on Snapchat.” 2018. Web. 17 Jan 2020.

Vancouver:

Lee EJ. Snapping Up Legacy Media: Using Theory of Affordances to Explain How News Outlets Behave on Snapchat. [Internet] [Masters thesis]. Texas State University – San Marcos; 2018. [cited 2020 Jan 17]. Available from: https://digital.library.txstate.edu/handle/10877/7468.

Council of Science Editors:

Lee EJ. Snapping Up Legacy Media: Using Theory of Affordances to Explain How News Outlets Behave on Snapchat. [Masters Thesis]. Texas State University – San Marcos; 2018. Available from: https://digital.library.txstate.edu/handle/10877/7468


Texas State University – San Marcos

2. Hengst, Nicole Erin. Twitter, Wendy Davis, and the Texas Senate Bill 5: A Uses and Gratifications Approach.

Degree: MA, Mass Communication, 2017, Texas State University – San Marcos

No abstract prepared. Advisors/Committee Members: Rao, Sandyha (advisor), Ehmer, Emily E (committee member), Ngondo, Prisca S (committee member).

Subjects/Keywords: Twitter; Hashtags; Hashtag Hijacking; Davis, Wendy; Texas Senate Bill 5; Pro-life; Pro-choice; TRAP laws; Uses and Gratifications; Davis, Wendy – 1963-; Twitter (Firm); Online social networks; Abortion – Political aspects – Texas; Filibusters (Political science) – Texas; Mass media – Political aspects

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Hengst, N. E. (2017). Twitter, Wendy Davis, and the Texas Senate Bill 5: A Uses and Gratifications Approach. (Masters Thesis). Texas State University – San Marcos. Retrieved from https://digital.library.txstate.edu/handle/10877/6609

Chicago Manual of Style (16th Edition):

Hengst, Nicole Erin. “Twitter, Wendy Davis, and the Texas Senate Bill 5: A Uses and Gratifications Approach.” 2017. Masters Thesis, Texas State University – San Marcos. Accessed January 17, 2020. https://digital.library.txstate.edu/handle/10877/6609.

MLA Handbook (7th Edition):

Hengst, Nicole Erin. “Twitter, Wendy Davis, and the Texas Senate Bill 5: A Uses and Gratifications Approach.” 2017. Web. 17 Jan 2020.

Vancouver:

Hengst NE. Twitter, Wendy Davis, and the Texas Senate Bill 5: A Uses and Gratifications Approach. [Internet] [Masters thesis]. Texas State University – San Marcos; 2017. [cited 2020 Jan 17]. Available from: https://digital.library.txstate.edu/handle/10877/6609.

Council of Science Editors:

Hengst NE. Twitter, Wendy Davis, and the Texas Senate Bill 5: A Uses and Gratifications Approach. [Masters Thesis]. Texas State University – San Marcos; 2017. Available from: https://digital.library.txstate.edu/handle/10877/6609

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