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You searched for +publisher:"Texas State University – San Marcos" +contributor:("Higgins, Vanessa"). Showing records 1 – 2 of 2 total matches.

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Texas State University – San Marcos

1. Yu, Qian. How do U.S. media corporations adapt to the Chinese Media industry? Specific problems and solutions in a magazine business model.

Degree: MA, Mass Communication, 2017, Texas State University – San Marcos

When an American media firm attempts to partner with a media organization in China, the U.S. company must adapt its business model because there is a cultural gap in media organizations, such as the differences in the management culture of the United States and China newsrooms. This study explores why the magazine market is a reliable and profitable way to open the door of China to foreign media firms. There are several cultural aspects a global media company should consider when they are planning a marketing strategy for China. Among these are the difference of management culture, the difference of the content culture and the difference of the relationship between journalists and their sources. All cultural issues may require separate solutions for any foreign media company planning to expand their business to China. This thesis explored the cultural issues media companies face in adapting to a Chinese environment through the perspective of Sociology of News and Cultural Proximity theories. This study bases its analysis by employing a secondary data analysis of the World Journalist study and an in-depth interview with a top media executive in China. The research demonstrates that it is essential to find a proper partner in China and allow for some independence for reader gratification. Both sides of the partnership need to learn how to keep mutual noninterference with each other in their workforce. Advisors/Committee Members: Higgins, Vanessa (advisor), Ehmer, Emily (committee member), Nolan, David (committee member).

Subjects/Keywords: Media management; Chinese media industry; Global media; Mass media – China; United States – Foreign relations – China; China – Foreign relations – United States

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Yu, Q. (2017). How do U.S. media corporations adapt to the Chinese Media industry? Specific problems and solutions in a magazine business model. (Masters Thesis). Texas State University – San Marcos. Retrieved from https://digital.library.txstate.edu/handle/10877/6785

Chicago Manual of Style (16th Edition):

Yu, Qian. “How do U.S. media corporations adapt to the Chinese Media industry? Specific problems and solutions in a magazine business model.” 2017. Masters Thesis, Texas State University – San Marcos. Accessed December 13, 2019. https://digital.library.txstate.edu/handle/10877/6785.

MLA Handbook (7th Edition):

Yu, Qian. “How do U.S. media corporations adapt to the Chinese Media industry? Specific problems and solutions in a magazine business model.” 2017. Web. 13 Dec 2019.

Vancouver:

Yu Q. How do U.S. media corporations adapt to the Chinese Media industry? Specific problems and solutions in a magazine business model. [Internet] [Masters thesis]. Texas State University – San Marcos; 2017. [cited 2019 Dec 13]. Available from: https://digital.library.txstate.edu/handle/10877/6785.

Council of Science Editors:

Yu Q. How do U.S. media corporations adapt to the Chinese Media industry? Specific problems and solutions in a magazine business model. [Masters Thesis]. Texas State University – San Marcos; 2017. Available from: https://digital.library.txstate.edu/handle/10877/6785


Texas State University – San Marcos

2. Abass, Sarah Hazim. What do Women want to Read? Uses and Gratification Theory on Health and Fitness Magazines.

Degree: MA, Mass Communication, 2016, Texas State University – San Marcos

This paper analyzes how undergraduate females at Texas State University feel towards health-related magazines using the Uses and Gratification Theory. After conducting three focus groups with a total of 18 participants, the researcher was able to conclude that health and fitness magazines do not satisfy participants certain needs thus, does not encourage them to purchase health and fitness magazines. Additionally, the study demonstrates that health-related magazines is lacking when it comes to satisfying affective needs. Advisors/Committee Members: Higgins, Vanessa J. (advisor), Nolan, David (committee member), Walsh, Frank (committee member).

Subjects/Keywords: Health; Fitness; Uses and gratification; Mass communication; Motivation (Psychology); Communication

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Abass, S. H. (2016). What do Women want to Read? Uses and Gratification Theory on Health and Fitness Magazines. (Masters Thesis). Texas State University – San Marcos. Retrieved from https://digital.library.txstate.edu/handle/10877/6433

Chicago Manual of Style (16th Edition):

Abass, Sarah Hazim. “What do Women want to Read? Uses and Gratification Theory on Health and Fitness Magazines.” 2016. Masters Thesis, Texas State University – San Marcos. Accessed December 13, 2019. https://digital.library.txstate.edu/handle/10877/6433.

MLA Handbook (7th Edition):

Abass, Sarah Hazim. “What do Women want to Read? Uses and Gratification Theory on Health and Fitness Magazines.” 2016. Web. 13 Dec 2019.

Vancouver:

Abass SH. What do Women want to Read? Uses and Gratification Theory on Health and Fitness Magazines. [Internet] [Masters thesis]. Texas State University – San Marcos; 2016. [cited 2019 Dec 13]. Available from: https://digital.library.txstate.edu/handle/10877/6433.

Council of Science Editors:

Abass SH. What do Women want to Read? Uses and Gratification Theory on Health and Fitness Magazines. [Masters Thesis]. Texas State University – San Marcos; 2016. Available from: https://digital.library.txstate.edu/handle/10877/6433

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