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You searched for +publisher:"Texas State University – San Marcos" +contributor:("Craig, Clay"). Showing records 1 – 3 of 3 total matches.

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Texas State University – San Marcos

1. Taylor, Brooke L. Advertising to the Modern Female Athlete.

Degree: MA, Mass Communication, 2017, Texas State University – San Marcos

This two-part study examined portrayals of women in social media posts (Instagram) from four top athletic apparel companies: Nike, Reebok, Lululemon and Jolyn. Interviews were conducted with gatekeepers – decision makers – who place the models who appear in these posts and ads to gauge the evolution of the portrayal of women in athletic clothing ads; and three diverse focus groups of female college athletes (synchronized swimming, basketball and golf) were conducted to measure their attitudes about how women were portrayed in the ads – specifically whether the portrayals objectified women. The gatekeepers both reported an evolution from the athletic wear ads featuring thin, traditional models in the 1990s to showcasing more athletic women, in more athletic poses, today. A structured sample of the seven most recent posts from each brand was collected and focus group participants were asked their opinions of the brands before and after exposure to the posts. Responses diverged between the various teams, with the golfers finding the posts the least objectifying and the basketball players reporting the most objectification. Discussion includes implications going forward for companies intending to advertise to the modern female athlete. Advisors/Committee Members: Kaufhold, William (advisor), Nolan, Dave (committee member), Craig, Clay (committee member).

Subjects/Keywords: Objectification; Content Marketing; Sexualization; Body Image; Gender Roles; Female Athletes; Media; Advertising – Social aspects; Sports – Marketing; Sports for women – Social aspects; Human body – Social aspects

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Taylor, B. L. (2017). Advertising to the Modern Female Athlete. (Masters Thesis). Texas State University – San Marcos. Retrieved from https://digital.library.txstate.edu/handle/10877/6937

Chicago Manual of Style (16th Edition):

Taylor, Brooke L. “Advertising to the Modern Female Athlete.” 2017. Masters Thesis, Texas State University – San Marcos. Accessed January 20, 2020. https://digital.library.txstate.edu/handle/10877/6937.

MLA Handbook (7th Edition):

Taylor, Brooke L. “Advertising to the Modern Female Athlete.” 2017. Web. 20 Jan 2020.

Vancouver:

Taylor BL. Advertising to the Modern Female Athlete. [Internet] [Masters thesis]. Texas State University – San Marcos; 2017. [cited 2020 Jan 20]. Available from: https://digital.library.txstate.edu/handle/10877/6937.

Council of Science Editors:

Taylor BL. Advertising to the Modern Female Athlete. [Masters Thesis]. Texas State University – San Marcos; 2017. Available from: https://digital.library.txstate.edu/handle/10877/6937


Texas State University – San Marcos

2. Fischer, Vera K. Unaided and Aided Brand Recall in Podcast Advertising. An Experiment in the Role of Source Credibility's Impact on Brand Message Efficacy.

Degree: MA, Mass Communication, 2019, Texas State University – San Marcos

Podcasts have gained popularity among advertisers as an effective method for reaching their intended audience. The reason for this popularity is the niche content delivered to targeted audiences. Advertisers find these audiences to be narrowly targeted and therefore brand placement messages can have a greater consumer impact. The present study assesses the role of source credibility on aided and unaided brand recall in podcast advertising. Research measured the perceived credibility of the podcast host (source) in three dimensions: expertise, knowledge and attractiveness. Using four different podcast episode genres, an audio experiment controlled for gender of host, brand placement and length of podcast episode was conducted on 113 college students. Participants rated credibility of the podcast host, attitude towards the brand and purchase intention. Analysis confirmed that host expertise had the strongest impact on unaided brand recall. Advisors/Committee Members: Devlin, Michael (advisor), Craig, Clay (committee member), Joyce, Vanessa Higgins (committee member).

Subjects/Keywords: Podcasts; Unaided and aided recall; Host source credibility; Podcast advertising; Internet marketing; Podcasting; Advertising

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Fischer, V. K. (2019). Unaided and Aided Brand Recall in Podcast Advertising. An Experiment in the Role of Source Credibility's Impact on Brand Message Efficacy. (Masters Thesis). Texas State University – San Marcos. Retrieved from https://digital.library.txstate.edu/handle/10877/8176

Chicago Manual of Style (16th Edition):

Fischer, Vera K. “Unaided and Aided Brand Recall in Podcast Advertising. An Experiment in the Role of Source Credibility's Impact on Brand Message Efficacy.” 2019. Masters Thesis, Texas State University – San Marcos. Accessed January 20, 2020. https://digital.library.txstate.edu/handle/10877/8176.

MLA Handbook (7th Edition):

Fischer, Vera K. “Unaided and Aided Brand Recall in Podcast Advertising. An Experiment in the Role of Source Credibility's Impact on Brand Message Efficacy.” 2019. Web. 20 Jan 2020.

Vancouver:

Fischer VK. Unaided and Aided Brand Recall in Podcast Advertising. An Experiment in the Role of Source Credibility's Impact on Brand Message Efficacy. [Internet] [Masters thesis]. Texas State University – San Marcos; 2019. [cited 2020 Jan 20]. Available from: https://digital.library.txstate.edu/handle/10877/8176.

Council of Science Editors:

Fischer VK. Unaided and Aided Brand Recall in Podcast Advertising. An Experiment in the Role of Source Credibility's Impact on Brand Message Efficacy. [Masters Thesis]. Texas State University – San Marcos; 2019. Available from: https://digital.library.txstate.edu/handle/10877/8176


Texas State University – San Marcos

3. Shepherd, Jene M. Don't Touch My Crown: Texturism as an Extension of Colorism in the Natural Hair Community.

Degree: MA, Mass Communication, 2018, Texas State University – San Marcos

No abstract prepared. Advisors/Committee Members: De Macedo Higgins Joyce, Vanessa (advisor), Craig, Clay (committee member), Ehmer, Emily (committee member).

Subjects/Keywords: Advertising; Natural hair movement; Colorism; Texturism; Hair texture; Black women; Black feminist thought; Hairdressing of African Americans; Feminism – African Americans

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Shepherd, J. M. (2018). Don't Touch My Crown: Texturism as an Extension of Colorism in the Natural Hair Community. (Masters Thesis). Texas State University – San Marcos. Retrieved from https://digital.library.txstate.edu/handle/10877/7886

Chicago Manual of Style (16th Edition):

Shepherd, Jene M. “Don't Touch My Crown: Texturism as an Extension of Colorism in the Natural Hair Community.” 2018. Masters Thesis, Texas State University – San Marcos. Accessed January 20, 2020. https://digital.library.txstate.edu/handle/10877/7886.

MLA Handbook (7th Edition):

Shepherd, Jene M. “Don't Touch My Crown: Texturism as an Extension of Colorism in the Natural Hair Community.” 2018. Web. 20 Jan 2020.

Vancouver:

Shepherd JM. Don't Touch My Crown: Texturism as an Extension of Colorism in the Natural Hair Community. [Internet] [Masters thesis]. Texas State University – San Marcos; 2018. [cited 2020 Jan 20]. Available from: https://digital.library.txstate.edu/handle/10877/7886.

Council of Science Editors:

Shepherd JM. Don't Touch My Crown: Texturism as an Extension of Colorism in the Natural Hair Community. [Masters Thesis]. Texas State University – San Marcos; 2018. Available from: https://digital.library.txstate.edu/handle/10877/7886

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