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You searched for +publisher:"Technical University of Lisbon" +contributor:("Santiago, Joanna"). Showing records 1 – 30 of 31 total matches.

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Technical University of Lisbon

1. Caleiras, José Miguel Biscaia. Plano de marketing para o clube Wepadel.

Degree: 2017, Technical University of Lisbon

Mestrado em Marketing

O presente Trabalho Final de Mestrado consiste na elaboração de um plano de marketing para o Clube WePadel, a iniciar em janeiro… (more)

Subjects/Keywords: Planeamento de Marketing; Serviços; Marketing Desportivo; Qualidade dos Serviços; QUESC; Padel; Marketing-mix de Serviços; Marketing Planning; Services; Sports Marketing; Service Quality; Service Marketing-mix

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Caleiras, J. M. B. (2017). Plano de marketing para o clube Wepadel. (Thesis). Technical University of Lisbon. Retrieved from https://www.rcaap.pt/detail.jsp?id=oai:www.repository.utl.pt:10400.5/14679

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Caleiras, José Miguel Biscaia. “Plano de marketing para o clube Wepadel.” 2017. Thesis, Technical University of Lisbon. Accessed March 29, 2020. https://www.rcaap.pt/detail.jsp?id=oai:www.repository.utl.pt:10400.5/14679.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Caleiras, José Miguel Biscaia. “Plano de marketing para o clube Wepadel.” 2017. Web. 29 Mar 2020.

Vancouver:

Caleiras JMB. Plano de marketing para o clube Wepadel. [Internet] [Thesis]. Technical University of Lisbon; 2017. [cited 2020 Mar 29]. Available from: https://www.rcaap.pt/detail.jsp?id=oai:www.repository.utl.pt:10400.5/14679.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Caleiras JMB. Plano de marketing para o clube Wepadel. [Thesis]. Technical University of Lisbon; 2017. Available from: https://www.rcaap.pt/detail.jsp?id=oai:www.repository.utl.pt:10400.5/14679

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


Technical University of Lisbon

2. Sousa, Mariana Soares Carvalhão. Comportamento do consumidor Fast Fashion na geração Millennial : uma comparação entre géneros.

Degree: 2017, Technical University of Lisbon

Mestrado em Marketing

Nas últimas décadas a indústria da moda foi revolucionada pelo modelo fast fashion com o ímpeto de colocar no mercado peças de… (more)

Subjects/Keywords: comportamento do consumidor; fast fashion; geração millennial; comparação entre géneros; consumer behavior; millennials; comparing genders

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APA (6th Edition):

Sousa, M. S. C. (2017). Comportamento do consumidor Fast Fashion na geração Millennial : uma comparação entre géneros. (Thesis). Technical University of Lisbon. Retrieved from https://www.rcaap.pt/detail.jsp?id=oai:www.repository.utl.pt:10400.5/14680

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Sousa, Mariana Soares Carvalhão. “Comportamento do consumidor Fast Fashion na geração Millennial : uma comparação entre géneros.” 2017. Thesis, Technical University of Lisbon. Accessed March 29, 2020. https://www.rcaap.pt/detail.jsp?id=oai:www.repository.utl.pt:10400.5/14680.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Sousa, Mariana Soares Carvalhão. “Comportamento do consumidor Fast Fashion na geração Millennial : uma comparação entre géneros.” 2017. Web. 29 Mar 2020.

Vancouver:

Sousa MSC. Comportamento do consumidor Fast Fashion na geração Millennial : uma comparação entre géneros. [Internet] [Thesis]. Technical University of Lisbon; 2017. [cited 2020 Mar 29]. Available from: https://www.rcaap.pt/detail.jsp?id=oai:www.repository.utl.pt:10400.5/14680.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Sousa MSC. Comportamento do consumidor Fast Fashion na geração Millennial : uma comparação entre géneros. [Thesis]. Technical University of Lisbon; 2017. Available from: https://www.rcaap.pt/detail.jsp?id=oai:www.repository.utl.pt:10400.5/14680

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


Technical University of Lisbon

3. Filipe, Ana Rita da Silva Morgado. Criação de identidade de marca : o caso da marca Bentley.

Degree: 2017, Technical University of Lisbon

Mestrado em Marketing

A identidade da marca (brand identity) é um conceito bastante utilizado na área de gestão das marcas, tendo em conta o ponto… (more)

Subjects/Keywords: Identidade da Marca; Luxo; Valor de Marca; Brand Identity; Luxury; Brand Value

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Filipe, A. R. d. S. M. (2017). Criação de identidade de marca : o caso da marca Bentley. (Thesis). Technical University of Lisbon. Retrieved from https://www.rcaap.pt/detail.jsp?id=oai:www.repository.utl.pt:10400.5/14740

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Filipe, Ana Rita da Silva Morgado. “Criação de identidade de marca : o caso da marca Bentley.” 2017. Thesis, Technical University of Lisbon. Accessed March 29, 2020. https://www.rcaap.pt/detail.jsp?id=oai:www.repository.utl.pt:10400.5/14740.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Filipe, Ana Rita da Silva Morgado. “Criação de identidade de marca : o caso da marca Bentley.” 2017. Web. 29 Mar 2020.

Vancouver:

Filipe ARdSM. Criação de identidade de marca : o caso da marca Bentley. [Internet] [Thesis]. Technical University of Lisbon; 2017. [cited 2020 Mar 29]. Available from: https://www.rcaap.pt/detail.jsp?id=oai:www.repository.utl.pt:10400.5/14740.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Filipe ARdSM. Criação de identidade de marca : o caso da marca Bentley. [Thesis]. Technical University of Lisbon; 2017. Available from: https://www.rcaap.pt/detail.jsp?id=oai:www.repository.utl.pt:10400.5/14740

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


Technical University of Lisbon

4. Sá, Mariana Vaz de. A influência do capital da marca na decisão de compra : o caso da Walt Disney.

Degree: 2017, Technical University of Lisbon

Mestrado em Marketing

O Capital da Marca e a Decisão de Compra são dois temas que têm vindo a ser investigados por diversos autores, ao… (more)

Subjects/Keywords: marca; capital da marca; perspetiva de consumidor; decisão de compra; brand; brand equity; customer perspective; purchase decision

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Sá, M. V. d. (2017). A influência do capital da marca na decisão de compra : o caso da Walt Disney. (Thesis). Technical University of Lisbon. Retrieved from https://www.rcaap.pt/detail.jsp?id=oai:www.repository.utl.pt:10400.5/14919

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Sá, Mariana Vaz de. “A influência do capital da marca na decisão de compra : o caso da Walt Disney.” 2017. Thesis, Technical University of Lisbon. Accessed March 29, 2020. https://www.rcaap.pt/detail.jsp?id=oai:www.repository.utl.pt:10400.5/14919.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Sá, Mariana Vaz de. “A influência do capital da marca na decisão de compra : o caso da Walt Disney.” 2017. Web. 29 Mar 2020.

Vancouver:

Sá MVd. A influência do capital da marca na decisão de compra : o caso da Walt Disney. [Internet] [Thesis]. Technical University of Lisbon; 2017. [cited 2020 Mar 29]. Available from: https://www.rcaap.pt/detail.jsp?id=oai:www.repository.utl.pt:10400.5/14919.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Sá MVd. A influência do capital da marca na decisão de compra : o caso da Walt Disney. [Thesis]. Technical University of Lisbon; 2017. Available from: https://www.rcaap.pt/detail.jsp?id=oai:www.repository.utl.pt:10400.5/14919

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


Technical University of Lisbon

5. Gouveia, Jorge Miguel Souto. Plano de marketing para o Gastro Pub "The George”.

Degree: 2017, Technical University of Lisbon

Mestrado em Marketing

Foi elaborado um plano de marketing na área do marketing de serviços orientador na formulação da estratégia de negócio do The George.… (more)

Subjects/Keywords: Plano de Marketing; Serviços; Restauração; Pub; Action Research; SWOT; Lisboa; Marketing Plan; Services; Restoration; Lisbon

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Gouveia, J. M. S. (2017). Plano de marketing para o Gastro Pub "The George”. (Thesis). Technical University of Lisbon. Retrieved from https://www.rcaap.pt/detail.jsp?id=oai:www.repository.utl.pt:10400.5/14682

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Gouveia, Jorge Miguel Souto. “Plano de marketing para o Gastro Pub "The George”.” 2017. Thesis, Technical University of Lisbon. Accessed March 29, 2020. https://www.rcaap.pt/detail.jsp?id=oai:www.repository.utl.pt:10400.5/14682.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Gouveia, Jorge Miguel Souto. “Plano de marketing para o Gastro Pub "The George”.” 2017. Web. 29 Mar 2020.

Vancouver:

Gouveia JMS. Plano de marketing para o Gastro Pub "The George”. [Internet] [Thesis]. Technical University of Lisbon; 2017. [cited 2020 Mar 29]. Available from: https://www.rcaap.pt/detail.jsp?id=oai:www.repository.utl.pt:10400.5/14682.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Gouveia JMS. Plano de marketing para o Gastro Pub "The George”. [Thesis]. Technical University of Lisbon; 2017. Available from: https://www.rcaap.pt/detail.jsp?id=oai:www.repository.utl.pt:10400.5/14682

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


Technical University of Lisbon

6. Simas, Pedro Manuel Jacinto e. Plano de marketing para a empresa de rent-a-car “Auto Turística Picoense”.

Degree: 2017, Technical University of Lisbon

Mestrado em Marketing

O seguinte Trabalho Final de Mestrado tem como principal propósito o desenvolvimento de um plano de marketing para a empresa Auto Turística… (more)

Subjects/Keywords: Plano de Marketing; Marketing de Serviços; Marketing Relacional; Marketing Plan; Marketing Services; Relationship Marketing

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Simas, P. M. J. e. (2017). Plano de marketing para a empresa de rent-a-car “Auto Turística Picoense”. (Thesis). Technical University of Lisbon. Retrieved from https://www.rcaap.pt/detail.jsp?id=oai:www.repository.utl.pt:10400.5/14928

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Simas, Pedro Manuel Jacinto e. “Plano de marketing para a empresa de rent-a-car “Auto Turística Picoense”.” 2017. Thesis, Technical University of Lisbon. Accessed March 29, 2020. https://www.rcaap.pt/detail.jsp?id=oai:www.repository.utl.pt:10400.5/14928.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Simas, Pedro Manuel Jacinto e. “Plano de marketing para a empresa de rent-a-car “Auto Turística Picoense”.” 2017. Web. 29 Mar 2020.

Vancouver:

Simas PMJe. Plano de marketing para a empresa de rent-a-car “Auto Turística Picoense”. [Internet] [Thesis]. Technical University of Lisbon; 2017. [cited 2020 Mar 29]. Available from: https://www.rcaap.pt/detail.jsp?id=oai:www.repository.utl.pt:10400.5/14928.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Simas PMJe. Plano de marketing para a empresa de rent-a-car “Auto Turística Picoense”. [Thesis]. Technical University of Lisbon; 2017. Available from: https://www.rcaap.pt/detail.jsp?id=oai:www.repository.utl.pt:10400.5/14928

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


Technical University of Lisbon

7. Carvalho, Catarina Isabel Abrantes. Estudo exploratório da avaliação da atratividade da marca do empregador.

Degree: 2017, Technical University of Lisbon

Mestrado em Marketing

Hoje em dia as organizações enfrentam cada vez mais dificuldades no recrutamento e na retenção de capital humano altamente qualificado (denominado por… (more)

Subjects/Keywords: Capital da Marca; Marca do Empregador; Estratégias de Atratividade; Recursos Humanos; Marketing; Brand Equity; Employeer Brand; Attractiveness Strategies; Human Resources

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Carvalho, C. I. A. (2017). Estudo exploratório da avaliação da atratividade da marca do empregador. (Thesis). Technical University of Lisbon. Retrieved from https://www.rcaap.pt/detail.jsp?id=oai:www.repository.utl.pt:10400.5/15887

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Carvalho, Catarina Isabel Abrantes. “Estudo exploratório da avaliação da atratividade da marca do empregador.” 2017. Thesis, Technical University of Lisbon. Accessed March 29, 2020. https://www.rcaap.pt/detail.jsp?id=oai:www.repository.utl.pt:10400.5/15887.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Carvalho, Catarina Isabel Abrantes. “Estudo exploratório da avaliação da atratividade da marca do empregador.” 2017. Web. 29 Mar 2020.

Vancouver:

Carvalho CIA. Estudo exploratório da avaliação da atratividade da marca do empregador. [Internet] [Thesis]. Technical University of Lisbon; 2017. [cited 2020 Mar 29]. Available from: https://www.rcaap.pt/detail.jsp?id=oai:www.repository.utl.pt:10400.5/15887.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Carvalho CIA. Estudo exploratório da avaliação da atratividade da marca do empregador. [Thesis]. Technical University of Lisbon; 2017. Available from: https://www.rcaap.pt/detail.jsp?id=oai:www.repository.utl.pt:10400.5/15887

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


Technical University of Lisbon

8. Vargas, Madalena Ventura de Oliveira Parente. Plano de marketing para a marca Meia Flor.

Degree: 2017, Technical University of Lisbon

Mestrado em Marketing

A Meia Flor é um empreendimento que atua na área da organização de eventos, de festas de aniversário e outras celebrações, através… (more)

Subjects/Keywords: Plano de Marketing; Action Research; Notoriedade da Marca; Marketing Plan; Brand Awareness

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Vargas, M. V. d. O. P. (2017). Plano de marketing para a marca Meia Flor. (Thesis). Technical University of Lisbon. Retrieved from https://www.rcaap.pt/detail.jsp?id=oai:www.repository.utl.pt:10400.5/15888

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Vargas, Madalena Ventura de Oliveira Parente. “Plano de marketing para a marca Meia Flor.” 2017. Thesis, Technical University of Lisbon. Accessed March 29, 2020. https://www.rcaap.pt/detail.jsp?id=oai:www.repository.utl.pt:10400.5/15888.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Vargas, Madalena Ventura de Oliveira Parente. “Plano de marketing para a marca Meia Flor.” 2017. Web. 29 Mar 2020.

Vancouver:

Vargas MVdOP. Plano de marketing para a marca Meia Flor. [Internet] [Thesis]. Technical University of Lisbon; 2017. [cited 2020 Mar 29]. Available from: https://www.rcaap.pt/detail.jsp?id=oai:www.repository.utl.pt:10400.5/15888.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Vargas MVdOP. Plano de marketing para a marca Meia Flor. [Thesis]. Technical University of Lisbon; 2017. Available from: https://www.rcaap.pt/detail.jsp?id=oai:www.repository.utl.pt:10400.5/15888

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


Technical University of Lisbon

9. Brioso, Ana Rita Leitão. Cape Diem – contos para cantar : um plano de marketing mais solidário.

Degree: 2017, Technical University of Lisbon

Mestrado em Marketing

Diariamente, centenas de organizações sem fins lucrativos (OSFL), desenvolvem esforços para tentar obter maior visibilidade e recursos, tanto monetários como humanos. Assim,… (more)

Subjects/Keywords: organizações sem fins lucrativos; marketing social; angariação de fundos; planeamento de marketing; non-profit organizations; social marketing; fundraising; marketing planning

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Brioso, A. R. L. (2017). Cape Diem – contos para cantar : um plano de marketing mais solidário. (Thesis). Technical University of Lisbon. Retrieved from https://www.rcaap.pt/detail.jsp?id=oai:www.repository.utl.pt:10400.5/14920

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Brioso, Ana Rita Leitão. “Cape Diem – contos para cantar : um plano de marketing mais solidário.” 2017. Thesis, Technical University of Lisbon. Accessed March 29, 2020. https://www.rcaap.pt/detail.jsp?id=oai:www.repository.utl.pt:10400.5/14920.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Brioso, Ana Rita Leitão. “Cape Diem – contos para cantar : um plano de marketing mais solidário.” 2017. Web. 29 Mar 2020.

Vancouver:

Brioso ARL. Cape Diem – contos para cantar : um plano de marketing mais solidário. [Internet] [Thesis]. Technical University of Lisbon; 2017. [cited 2020 Mar 29]. Available from: https://www.rcaap.pt/detail.jsp?id=oai:www.repository.utl.pt:10400.5/14920.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Brioso ARL. Cape Diem – contos para cantar : um plano de marketing mais solidário. [Thesis]. Technical University of Lisbon; 2017. Available from: https://www.rcaap.pt/detail.jsp?id=oai:www.repository.utl.pt:10400.5/14920

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


Technical University of Lisbon

10. Rocha, Ruben Nave. Processo integrado de place branding: : o caso da cidade de Lisboa.

Degree: 2016, Technical University of Lisbon

Mestrado em Marketing

O place branding é um conceito bastante recente na área do marketing e, apesar do crescente número de publicações ainda procura uma… (more)

Subjects/Keywords: branding de lugares; branding; marketing de locais; marketing de cidades; atração de investimento; cidade startup; Lisboa; place branding; place marketing; city marketing; investment attraction; startup city; Lisbon

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Rocha, R. N. (2016). Processo integrado de place branding: : o caso da cidade de Lisboa. (Thesis). Technical University of Lisbon. Retrieved from http://www.rcaap.pt/detail.jsp?id=oai:www.repository.utl.pt:10400.5/12701

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Rocha, Ruben Nave. “Processo integrado de place branding: : o caso da cidade de Lisboa.” 2016. Thesis, Technical University of Lisbon. Accessed March 29, 2020. http://www.rcaap.pt/detail.jsp?id=oai:www.repository.utl.pt:10400.5/12701.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Rocha, Ruben Nave. “Processo integrado de place branding: : o caso da cidade de Lisboa.” 2016. Web. 29 Mar 2020.

Vancouver:

Rocha RN. Processo integrado de place branding: : o caso da cidade de Lisboa. [Internet] [Thesis]. Technical University of Lisbon; 2016. [cited 2020 Mar 29]. Available from: http://www.rcaap.pt/detail.jsp?id=oai:www.repository.utl.pt:10400.5/12701.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Rocha RN. Processo integrado de place branding: : o caso da cidade de Lisboa. [Thesis]. Technical University of Lisbon; 2016. Available from: http://www.rcaap.pt/detail.jsp?id=oai:www.repository.utl.pt:10400.5/12701

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


Technical University of Lisbon

11. Rocha, Catarina Macieira Condeixa da Conceição. Plano de Marketing- Dona's Origens do Ocidente.

Degree: 2016, Technical University of Lisbon

Mestrado em Marketing

Este Trabalho Final de Mestrado tem como objectivo principal a formulação de um plano de marketing para a marca "Dona's, Origens do… (more)

Subjects/Keywords: Plano de Marketing; Marca; Capital da Marca; Notoriedade da Marca; Identidade da Marca; Pirâmide de Qualidade; Marketing Plan; Brand; Brand Equity; Brand Awareness; Brand Identity; Brand Resonance Pyramid

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Rocha, C. M. C. d. C. (2016). Plano de Marketing- Dona's Origens do Ocidente. (Thesis). Technical University of Lisbon. Retrieved from http://www.rcaap.pt/detail.jsp?id=oai:www.repository.utl.pt:10400.5/12914

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Rocha, Catarina Macieira Condeixa da Conceição. “Plano de Marketing- Dona's Origens do Ocidente.” 2016. Thesis, Technical University of Lisbon. Accessed March 29, 2020. http://www.rcaap.pt/detail.jsp?id=oai:www.repository.utl.pt:10400.5/12914.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Rocha, Catarina Macieira Condeixa da Conceição. “Plano de Marketing- Dona's Origens do Ocidente.” 2016. Web. 29 Mar 2020.

Vancouver:

Rocha CMCdC. Plano de Marketing- Dona's Origens do Ocidente. [Internet] [Thesis]. Technical University of Lisbon; 2016. [cited 2020 Mar 29]. Available from: http://www.rcaap.pt/detail.jsp?id=oai:www.repository.utl.pt:10400.5/12914.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Rocha CMCdC. Plano de Marketing- Dona's Origens do Ocidente. [Thesis]. Technical University of Lisbon; 2016. Available from: http://www.rcaap.pt/detail.jsp?id=oai:www.repository.utl.pt:10400.5/12914

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


Technical University of Lisbon

12. Albergaria, Sofia de Almeida Oliveira Sauanes de. Plano de marketing Caves do Solar de São Domingos : um aumento de notoriedade para a gama premium de vinhos e espumantes.

Degree: 2015, Technical University of Lisbon

Mestrado em Marketing

Este trabalho de projeto tem como propósito redefinir a estratégia da empresa Caves do Solar de São Domingos para a sua gama… (more)

Subjects/Keywords: Plano de Marketing; Setor Vitivinícola; Notoriedade da marca; Produto Premium; Marketing-Mix; Marketing Plan; Wine Sector; Brand Awareness; Premium Product

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Albergaria, S. d. A. O. S. d. (2015). Plano de marketing Caves do Solar de São Domingos : um aumento de notoriedade para a gama premium de vinhos e espumantes. (Thesis). Technical University of Lisbon. Retrieved from http://www.rcaap.pt/detail.jsp?id=oai:www.repository.utl.pt:10400.5/10636

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Albergaria, Sofia de Almeida Oliveira Sauanes de. “Plano de marketing Caves do Solar de São Domingos : um aumento de notoriedade para a gama premium de vinhos e espumantes.” 2015. Thesis, Technical University of Lisbon. Accessed March 29, 2020. http://www.rcaap.pt/detail.jsp?id=oai:www.repository.utl.pt:10400.5/10636.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Albergaria, Sofia de Almeida Oliveira Sauanes de. “Plano de marketing Caves do Solar de São Domingos : um aumento de notoriedade para a gama premium de vinhos e espumantes.” 2015. Web. 29 Mar 2020.

Vancouver:

Albergaria SdAOSd. Plano de marketing Caves do Solar de São Domingos : um aumento de notoriedade para a gama premium de vinhos e espumantes. [Internet] [Thesis]. Technical University of Lisbon; 2015. [cited 2020 Mar 29]. Available from: http://www.rcaap.pt/detail.jsp?id=oai:www.repository.utl.pt:10400.5/10636.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Albergaria SdAOSd. Plano de marketing Caves do Solar de São Domingos : um aumento de notoriedade para a gama premium de vinhos e espumantes. [Thesis]. Technical University of Lisbon; 2015. Available from: http://www.rcaap.pt/detail.jsp?id=oai:www.repository.utl.pt:10400.5/10636

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


Technical University of Lisbon

13. Cadete, Jónatas David Vinhas. Plano de marketing da Compressport Portugal.

Degree: 2015, Technical University of Lisbon

Mestrado em Marketing

Este trabalho de projeto consistiu na elaboração de um plano de marketing para a empresa Compressport Portugal. O objetivo deste estudo é… (more)

Subjects/Keywords: Plano de Marketing; Marketing desportivo; Marketing-Mix; Action Research; Perfil do consumidor; Patrocínios; Marketing Plan; Sports Marketing; Consumer profile; Sponsorships

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Cadete, J. D. V. (2015). Plano de marketing da Compressport Portugal. (Thesis). Technical University of Lisbon. Retrieved from http://www.rcaap.pt/detail.jsp?id=oai:www.repository.utl.pt:10400.5/10695

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Cadete, Jónatas David Vinhas. “Plano de marketing da Compressport Portugal.” 2015. Thesis, Technical University of Lisbon. Accessed March 29, 2020. http://www.rcaap.pt/detail.jsp?id=oai:www.repository.utl.pt:10400.5/10695.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Cadete, Jónatas David Vinhas. “Plano de marketing da Compressport Portugal.” 2015. Web. 29 Mar 2020.

Vancouver:

Cadete JDV. Plano de marketing da Compressport Portugal. [Internet] [Thesis]. Technical University of Lisbon; 2015. [cited 2020 Mar 29]. Available from: http://www.rcaap.pt/detail.jsp?id=oai:www.repository.utl.pt:10400.5/10695.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Cadete JDV. Plano de marketing da Compressport Portugal. [Thesis]. Technical University of Lisbon; 2015. Available from: http://www.rcaap.pt/detail.jsp?id=oai:www.repository.utl.pt:10400.5/10695

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


Technical University of Lisbon

14. Marques, João Filipe Barata. Plano de Marketing - Tiger Portugal.

Degree: 2015, Technical University of Lisbon

Mestrado em Marketing

O presente Trabalho Final de Mestrado tem como finalidade a elaboração de um plano de marketing para a empresa Tiger Portugal, uma… (more)

Subjects/Keywords: Plano de Marketing; Notoriedade da Marca; Retalho; Marketing Plan; Brand Awareness; Retail

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Marques, J. F. B. (2015). Plano de Marketing - Tiger Portugal. (Thesis). Technical University of Lisbon. Retrieved from http://www.rcaap.pt/detail.jsp?id=oai:www.repository.utl.pt:10400.5/10620

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Marques, João Filipe Barata. “Plano de Marketing - Tiger Portugal.” 2015. Thesis, Technical University of Lisbon. Accessed March 29, 2020. http://www.rcaap.pt/detail.jsp?id=oai:www.repository.utl.pt:10400.5/10620.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Marques, João Filipe Barata. “Plano de Marketing - Tiger Portugal.” 2015. Web. 29 Mar 2020.

Vancouver:

Marques JFB. Plano de Marketing - Tiger Portugal. [Internet] [Thesis]. Technical University of Lisbon; 2015. [cited 2020 Mar 29]. Available from: http://www.rcaap.pt/detail.jsp?id=oai:www.repository.utl.pt:10400.5/10620.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Marques JFB. Plano de Marketing - Tiger Portugal. [Thesis]. Technical University of Lisbon; 2015. Available from: http://www.rcaap.pt/detail.jsp?id=oai:www.repository.utl.pt:10400.5/10620

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


Technical University of Lisbon

15. Prata, Sofia Alves. Plano de marketing para Heinecken no Mercado out of Home do Grande Porto.

Degree: 2015, Technical University of Lisbon

Mestrado em Marketing

Este Trabalho Final de Mestrado apresenta um plano de marketing para a marca Heineken no mercado out of home do grande Porto… (more)

Subjects/Keywords: Plano de Marketing; Valor de Marca; Notoriedade de Marca; Action Research; Marketing-Mix,; Estratégias de Marketing; Marketing Plan; Brand Equity; Brand Awareness; Marketing Strategies

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Prata, S. A. (2015). Plano de marketing para Heinecken no Mercado out of Home do Grande Porto. (Thesis). Technical University of Lisbon. Retrieved from http://www.rcaap.pt/detail.jsp?id=oai:www.repository.utl.pt:10400.5/10823

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Prata, Sofia Alves. “Plano de marketing para Heinecken no Mercado out of Home do Grande Porto.” 2015. Thesis, Technical University of Lisbon. Accessed March 29, 2020. http://www.rcaap.pt/detail.jsp?id=oai:www.repository.utl.pt:10400.5/10823.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Prata, Sofia Alves. “Plano de marketing para Heinecken no Mercado out of Home do Grande Porto.” 2015. Web. 29 Mar 2020.

Vancouver:

Prata SA. Plano de marketing para Heinecken no Mercado out of Home do Grande Porto. [Internet] [Thesis]. Technical University of Lisbon; 2015. [cited 2020 Mar 29]. Available from: http://www.rcaap.pt/detail.jsp?id=oai:www.repository.utl.pt:10400.5/10823.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Prata SA. Plano de marketing para Heinecken no Mercado out of Home do Grande Porto. [Thesis]. Technical University of Lisbon; 2015. Available from: http://www.rcaap.pt/detail.jsp?id=oai:www.repository.utl.pt:10400.5/10823

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


Technical University of Lisbon

16. Oliveira, Beatriz Pereira. A influência da imagem da região de origem no valor da marca centrada no cliente : o exemplo da marca Açores.

Degree: 2016, Technical University of Lisbon

Mestrado em Marketing

O presente trabalho tem como objetivo estudar o impacto que a imagem da região de origem tem na construção do valor da… (more)

Subjects/Keywords: valor da marca; imagem da região de origem; Marca Açores; dimensões do valor da marca; brand equity; image of region of origin; Azores Brand; brand equity dimensions

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Oliveira, B. P. (2016). A influência da imagem da região de origem no valor da marca centrada no cliente : o exemplo da marca Açores. (Thesis). Technical University of Lisbon. Retrieved from https://www.rcaap.pt/detail.jsp?id=oai:www.repository.utl.pt:10400.5/13299

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Oliveira, Beatriz Pereira. “A influência da imagem da região de origem no valor da marca centrada no cliente : o exemplo da marca Açores.” 2016. Thesis, Technical University of Lisbon. Accessed March 29, 2020. https://www.rcaap.pt/detail.jsp?id=oai:www.repository.utl.pt:10400.5/13299.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Oliveira, Beatriz Pereira. “A influência da imagem da região de origem no valor da marca centrada no cliente : o exemplo da marca Açores.” 2016. Web. 29 Mar 2020.

Vancouver:

Oliveira BP. A influência da imagem da região de origem no valor da marca centrada no cliente : o exemplo da marca Açores. [Internet] [Thesis]. Technical University of Lisbon; 2016. [cited 2020 Mar 29]. Available from: https://www.rcaap.pt/detail.jsp?id=oai:www.repository.utl.pt:10400.5/13299.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Oliveira BP. A influência da imagem da região de origem no valor da marca centrada no cliente : o exemplo da marca Açores. [Thesis]. Technical University of Lisbon; 2016. Available from: https://www.rcaap.pt/detail.jsp?id=oai:www.repository.utl.pt:10400.5/13299

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


Technical University of Lisbon

17. Parra, Manuel Alfonso Salcedo. Plano de marketing - Café Devotion.

Degree: 2015, Technical University of Lisbon

Mestrado em Marketing

O presente trabalho tem como objetivo o desenvolvimento de um plano de marketing para a empresa Café Devotion. A Café Devotion é… (more)

Subjects/Keywords: Café Devotion; café; plano de marketing; valor da marca; notoriedade da marca; coffee; marketing plan; brand equity; brand awareness

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Parra, M. A. S. (2015). Plano de marketing - Café Devotion. (Thesis). Technical University of Lisbon. Retrieved from https://www.rcaap.pt/detail.jsp?id=oai:www.repository.utl.pt:10400.5/10613

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Parra, Manuel Alfonso Salcedo. “Plano de marketing - Café Devotion.” 2015. Thesis, Technical University of Lisbon. Accessed March 29, 2020. https://www.rcaap.pt/detail.jsp?id=oai:www.repository.utl.pt:10400.5/10613.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Parra, Manuel Alfonso Salcedo. “Plano de marketing - Café Devotion.” 2015. Web. 29 Mar 2020.

Vancouver:

Parra MAS. Plano de marketing - Café Devotion. [Internet] [Thesis]. Technical University of Lisbon; 2015. [cited 2020 Mar 29]. Available from: https://www.rcaap.pt/detail.jsp?id=oai:www.repository.utl.pt:10400.5/10613.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Parra MAS. Plano de marketing - Café Devotion. [Thesis]. Technical University of Lisbon; 2015. Available from: https://www.rcaap.pt/detail.jsp?id=oai:www.repository.utl.pt:10400.5/10613

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


Technical University of Lisbon

18. Bártolo, Alexandra Gregório e. Plano de marketing - Portugal Premium Tours, Agência de Viagens.

Degree: 2015, Technical University of Lisbon

Mestrado em Marketing

Este Trabalho Final de Mestrado consiste na elaboração de um plano de marketing para a agência de viagens Portugal Premium Tours (PPT).… (more)

Subjects/Keywords: Plano de Marketing; Qualidade do Serviço; Marketing Turístico; Turismo; target; SERVQUAL; Marketing Plan; Service Quality; Touristic Marketing; Tourism

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Bártolo, A. G. e. (2015). Plano de marketing - Portugal Premium Tours, Agência de Viagens. (Thesis). Technical University of Lisbon. Retrieved from https://www.rcaap.pt/detail.jsp?id=oai:www.repository.utl.pt:10400.5/10614

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Bártolo, Alexandra Gregório e. “Plano de marketing - Portugal Premium Tours, Agência de Viagens.” 2015. Thesis, Technical University of Lisbon. Accessed March 29, 2020. https://www.rcaap.pt/detail.jsp?id=oai:www.repository.utl.pt:10400.5/10614.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Bártolo, Alexandra Gregório e. “Plano de marketing - Portugal Premium Tours, Agência de Viagens.” 2015. Web. 29 Mar 2020.

Vancouver:

Bártolo AGe. Plano de marketing - Portugal Premium Tours, Agência de Viagens. [Internet] [Thesis]. Technical University of Lisbon; 2015. [cited 2020 Mar 29]. Available from: https://www.rcaap.pt/detail.jsp?id=oai:www.repository.utl.pt:10400.5/10614.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Bártolo AGe. Plano de marketing - Portugal Premium Tours, Agência de Viagens. [Thesis]. Technical University of Lisbon; 2015. Available from: https://www.rcaap.pt/detail.jsp?id=oai:www.repository.utl.pt:10400.5/10614

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


Technical University of Lisbon

19. Nobre, Pedro Miguel Pereira da Silva. Plano de marketing : restaurante "A Choupana".

Degree: 2015, Technical University of Lisbon

Mestrado em Marketing

Este trabalho de projeto visa desenvolver um plano de marketing para ?A Choupana?, um restaurante que conta com meio século de história… (more)

Subjects/Keywords: Restauração; Serviços; Marketing de Serviços; Plano de Marketing; 7 P; Restaurants; Services; Services Marketing; Marketing Plan

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Nobre, P. M. P. d. S. (2015). Plano de marketing : restaurante "A Choupana". (Thesis). Technical University of Lisbon. Retrieved from https://www.rcaap.pt/detail.jsp?id=oai:www.repository.utl.pt:10400.5/10702

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Nobre, Pedro Miguel Pereira da Silva. “Plano de marketing : restaurante "A Choupana".” 2015. Thesis, Technical University of Lisbon. Accessed March 29, 2020. https://www.rcaap.pt/detail.jsp?id=oai:www.repository.utl.pt:10400.5/10702.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Nobre, Pedro Miguel Pereira da Silva. “Plano de marketing : restaurante "A Choupana".” 2015. Web. 29 Mar 2020.

Vancouver:

Nobre PMPdS. Plano de marketing : restaurante "A Choupana". [Internet] [Thesis]. Technical University of Lisbon; 2015. [cited 2020 Mar 29]. Available from: https://www.rcaap.pt/detail.jsp?id=oai:www.repository.utl.pt:10400.5/10702.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Nobre PMPdS. Plano de marketing : restaurante "A Choupana". [Thesis]. Technical University of Lisbon; 2015. Available from: https://www.rcaap.pt/detail.jsp?id=oai:www.repository.utl.pt:10400.5/10702

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


Technical University of Lisbon

20. Barreto, Isabel Maria Marques de Aguiar Salvação. Plano de Marketing - Dear Lisbon Charming House.

Degree: 2016, Technical University of Lisbon

Mestrado em Marketing

Este trabalho de projeto consistiu na elaboração de um plano de Marketing para a Dear Lisbon Charming House que é o primeiro… (more)

Subjects/Keywords: Plano de Marketing; Marketing de Turismo; Qualidade de Serviço; Marketing de Serviços; Marketing-Mix; Marketing Plan; Tourism Marketing; Quality of Service; Service Marketing

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Barreto, I. M. M. d. A. S. (2016). Plano de Marketing - Dear Lisbon Charming House. (Thesis). Technical University of Lisbon. Retrieved from https://www.rcaap.pt/detail.jsp?id=oai:www.repository.utl.pt:10400.5/12912

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Barreto, Isabel Maria Marques de Aguiar Salvação. “Plano de Marketing - Dear Lisbon Charming House.” 2016. Thesis, Technical University of Lisbon. Accessed March 29, 2020. https://www.rcaap.pt/detail.jsp?id=oai:www.repository.utl.pt:10400.5/12912.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Barreto, Isabel Maria Marques de Aguiar Salvação. “Plano de Marketing - Dear Lisbon Charming House.” 2016. Web. 29 Mar 2020.

Vancouver:

Barreto IMMdAS. Plano de Marketing - Dear Lisbon Charming House. [Internet] [Thesis]. Technical University of Lisbon; 2016. [cited 2020 Mar 29]. Available from: https://www.rcaap.pt/detail.jsp?id=oai:www.repository.utl.pt:10400.5/12912.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Barreto IMMdAS. Plano de Marketing - Dear Lisbon Charming House. [Thesis]. Technical University of Lisbon; 2016. Available from: https://www.rcaap.pt/detail.jsp?id=oai:www.repository.utl.pt:10400.5/12912

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


Technical University of Lisbon

21. Teixeira, Cristiana Maria Vieira. Valor da marca na perspectiva do colaborador da marca CTT.

Degree: 2016, Technical University of Lisbon

Mestrado em Marketing

A forma como uma organização cuida dos seus colaboradores reflete-se na forma de como os colaboradores vão cuidar dos clientes. A construção… (more)

Subjects/Keywords: Employee Brand Equity; Promessa da Marca; Recomendação à Marca; Lealdade à Marca; Clareza Geral da Função; Clareza Geral da Marca; Comprometimento com a Marca; Brand Promise; Brand Endorsement; Brand Loyalty; General Role Clarity; Role Clarity; Brand Commitment

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Teixeira, C. M. V. (2016). Valor da marca na perspectiva do colaborador da marca CTT. (Thesis). Technical University of Lisbon. Retrieved from https://www.rcaap.pt/detail.jsp?id=oai:www.repository.utl.pt:10400.5/12916

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Teixeira, Cristiana Maria Vieira. “Valor da marca na perspectiva do colaborador da marca CTT.” 2016. Thesis, Technical University of Lisbon. Accessed March 29, 2020. https://www.rcaap.pt/detail.jsp?id=oai:www.repository.utl.pt:10400.5/12916.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Teixeira, Cristiana Maria Vieira. “Valor da marca na perspectiva do colaborador da marca CTT.” 2016. Web. 29 Mar 2020.

Vancouver:

Teixeira CMV. Valor da marca na perspectiva do colaborador da marca CTT. [Internet] [Thesis]. Technical University of Lisbon; 2016. [cited 2020 Mar 29]. Available from: https://www.rcaap.pt/detail.jsp?id=oai:www.repository.utl.pt:10400.5/12916.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Teixeira CMV. Valor da marca na perspectiva do colaborador da marca CTT. [Thesis]. Technical University of Lisbon; 2016. Available from: https://www.rcaap.pt/detail.jsp?id=oai:www.repository.utl.pt:10400.5/12916

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


Technical University of Lisbon

22. Silva, Constança Marques Quinteiro Fernande da. Plano de marketing para a empresa de distribuição de medicamentos e produtos de usos veterinários Flyingvet.

Degree: 2016, Technical University of Lisbon

Mestrado em Marketing

Este trabalho de projeto tem como objetivo a elaboração de um plano de marketing para a empresa Flyingvet, afim de aumentar a… (more)

Subjects/Keywords: Plano de Marketing; Valor da Marca; Notoriedade da Marca; Marketing Plan; Brand Equity; Brand Awareness

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Silva, C. M. Q. F. d. (2016). Plano de marketing para a empresa de distribuição de medicamentos e produtos de usos veterinários Flyingvet. (Thesis). Technical University of Lisbon. Retrieved from https://www.rcaap.pt/detail.jsp?id=oai:www.repository.utl.pt:10400.5/12982

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Silva, Constança Marques Quinteiro Fernande da. “Plano de marketing para a empresa de distribuição de medicamentos e produtos de usos veterinários Flyingvet.” 2016. Thesis, Technical University of Lisbon. Accessed March 29, 2020. https://www.rcaap.pt/detail.jsp?id=oai:www.repository.utl.pt:10400.5/12982.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Silva, Constança Marques Quinteiro Fernande da. “Plano de marketing para a empresa de distribuição de medicamentos e produtos de usos veterinários Flyingvet.” 2016. Web. 29 Mar 2020.

Vancouver:

Silva CMQFd. Plano de marketing para a empresa de distribuição de medicamentos e produtos de usos veterinários Flyingvet. [Internet] [Thesis]. Technical University of Lisbon; 2016. [cited 2020 Mar 29]. Available from: https://www.rcaap.pt/detail.jsp?id=oai:www.repository.utl.pt:10400.5/12982.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Silva CMQFd. Plano de marketing para a empresa de distribuição de medicamentos e produtos de usos veterinários Flyingvet. [Thesis]. Technical University of Lisbon; 2016. Available from: https://www.rcaap.pt/detail.jsp?id=oai:www.repository.utl.pt:10400.5/12982

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


Technical University of Lisbon

23. Pereira, Ana Filipa Sousa Caixeiro Henriques. Plano de marketing para Vale de Ferreiros.

Degree: 2016, Technical University of Lisbon

Mestrado em Marketing

O Trabalho aqui apresentado tem como principal objetivo a apresentação de um plano de marketing para a empresa Vale de Ferreiros que… (more)

Subjects/Keywords: Plano de Marketing; Notoriedade da Marca; Marketing-Mix; Turismo Equestre; Marketing Plan; Brand Value; Equestrian Tourism

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Pereira, A. F. S. C. H. (2016). Plano de marketing para Vale de Ferreiros. (Thesis). Technical University of Lisbon. Retrieved from https://www.rcaap.pt/detail.jsp?id=oai:www.repository.utl.pt:10400.5/13011

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Pereira, Ana Filipa Sousa Caixeiro Henriques. “Plano de marketing para Vale de Ferreiros.” 2016. Thesis, Technical University of Lisbon. Accessed March 29, 2020. https://www.rcaap.pt/detail.jsp?id=oai:www.repository.utl.pt:10400.5/13011.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Pereira, Ana Filipa Sousa Caixeiro Henriques. “Plano de marketing para Vale de Ferreiros.” 2016. Web. 29 Mar 2020.

Vancouver:

Pereira AFSCH. Plano de marketing para Vale de Ferreiros. [Internet] [Thesis]. Technical University of Lisbon; 2016. [cited 2020 Mar 29]. Available from: https://www.rcaap.pt/detail.jsp?id=oai:www.repository.utl.pt:10400.5/13011.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Pereira AFSCH. Plano de marketing para Vale de Ferreiros. [Thesis]. Technical University of Lisbon; 2016. Available from: https://www.rcaap.pt/detail.jsp?id=oai:www.repository.utl.pt:10400.5/13011

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


Technical University of Lisbon

24. Mendes, Vera Séléne. O impacto do valor da marca na decisão de compra dos consumidores : o exemplo das marcas de cuidado capilar.

Degree: 2016, Technical University of Lisbon

Mestrado em Marketing

O conceito de decisão de compra é bastante discutido na literatura de comportamento do consumidor, normalmente com o propósito de perceber qual… (more)

Subjects/Keywords: Marca; Valor da Marca; Dimensões do Valor da Marca; Comportamento do Consumidor; Decisão de Compra; Brand; Brand Equity; Brand Equity Dimensions; Consumer Behaviour; Buying Decision

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Mendes, V. S. (2016). O impacto do valor da marca na decisão de compra dos consumidores : o exemplo das marcas de cuidado capilar. (Thesis). Technical University of Lisbon. Retrieved from https://www.rcaap.pt/detail.jsp?id=oai:www.repository.utl.pt:10400.5/13296

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Mendes, Vera Séléne. “O impacto do valor da marca na decisão de compra dos consumidores : o exemplo das marcas de cuidado capilar.” 2016. Thesis, Technical University of Lisbon. Accessed March 29, 2020. https://www.rcaap.pt/detail.jsp?id=oai:www.repository.utl.pt:10400.5/13296.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Mendes, Vera Séléne. “O impacto do valor da marca na decisão de compra dos consumidores : o exemplo das marcas de cuidado capilar.” 2016. Web. 29 Mar 2020.

Vancouver:

Mendes VS. O impacto do valor da marca na decisão de compra dos consumidores : o exemplo das marcas de cuidado capilar. [Internet] [Thesis]. Technical University of Lisbon; 2016. [cited 2020 Mar 29]. Available from: https://www.rcaap.pt/detail.jsp?id=oai:www.repository.utl.pt:10400.5/13296.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Mendes VS. O impacto do valor da marca na decisão de compra dos consumidores : o exemplo das marcas de cuidado capilar. [Thesis]. Technical University of Lisbon; 2016. Available from: https://www.rcaap.pt/detail.jsp?id=oai:www.repository.utl.pt:10400.5/13296

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


Technical University of Lisbon

25. Sousa, Guilherme Ramos de. Plano de comunicação integrada de marketing para a marca Riberalves.

Degree: 2016, Technical University of Lisbon

Mestrado em Marketing

O presente projeto consiste num Plano de Comunicação Integrada de Marketing, desenvolvido no âmbito do Trabalho Final de Mestrado (TFM) em Marketing.… (more)

Subjects/Keywords: Comunicação Integrada de Marketing; Marca; Valor da Marca; Notoriedade; Integrated Marketing Communication; Brand; Brand Equity; Brand Awareness; Branding

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Sousa, G. R. d. (2016). Plano de comunicação integrada de marketing para a marca Riberalves. (Thesis). Technical University of Lisbon. Retrieved from https://www.rcaap.pt/detail.jsp?id=oai:www.repository.utl.pt:10400.5/12918

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Sousa, Guilherme Ramos de. “Plano de comunicação integrada de marketing para a marca Riberalves.” 2016. Thesis, Technical University of Lisbon. Accessed March 29, 2020. https://www.rcaap.pt/detail.jsp?id=oai:www.repository.utl.pt:10400.5/12918.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Sousa, Guilherme Ramos de. “Plano de comunicação integrada de marketing para a marca Riberalves.” 2016. Web. 29 Mar 2020.

Vancouver:

Sousa GRd. Plano de comunicação integrada de marketing para a marca Riberalves. [Internet] [Thesis]. Technical University of Lisbon; 2016. [cited 2020 Mar 29]. Available from: https://www.rcaap.pt/detail.jsp?id=oai:www.repository.utl.pt:10400.5/12918.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Sousa GRd. Plano de comunicação integrada de marketing para a marca Riberalves. [Thesis]. Technical University of Lisbon; 2016. Available from: https://www.rcaap.pt/detail.jsp?id=oai:www.repository.utl.pt:10400.5/12918

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


Technical University of Lisbon

26. Carreira, Joana Fernandes. Motivações de compra de marcas de luxo.

Degree: 2016, Technical University of Lisbon

Mestrado em Marketing

A noção de luxo tem mudado muito ao longo dos anos, o mercado de luxo está em crescimento em mercados emergentes e… (more)

Subjects/Keywords: Marca; Problemática do Luxo; Brand Equity; Comportamento do Consumidor; Percepção de Valor do Consumidor de Luxo; Branding; Concept of Luxury; Consumer Behaviour; Consumer's Luxury Value Perception

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Carreira, J. F. (2016). Motivações de compra de marcas de luxo. (Thesis). Technical University of Lisbon. Retrieved from https://www.rcaap.pt/detail.jsp?id=oai:www.repository.utl.pt:10400.5/13009

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Carreira, Joana Fernandes. “Motivações de compra de marcas de luxo.” 2016. Thesis, Technical University of Lisbon. Accessed March 29, 2020. https://www.rcaap.pt/detail.jsp?id=oai:www.repository.utl.pt:10400.5/13009.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Carreira, Joana Fernandes. “Motivações de compra de marcas de luxo.” 2016. Web. 29 Mar 2020.

Vancouver:

Carreira JF. Motivações de compra de marcas de luxo. [Internet] [Thesis]. Technical University of Lisbon; 2016. [cited 2020 Mar 29]. Available from: https://www.rcaap.pt/detail.jsp?id=oai:www.repository.utl.pt:10400.5/13009.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Carreira JF. Motivações de compra de marcas de luxo. [Thesis]. Technical University of Lisbon; 2016. Available from: https://www.rcaap.pt/detail.jsp?id=oai:www.repository.utl.pt:10400.5/13009

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


Technical University of Lisbon

27. Antunes, Ana Maria Pereira. Plano de Marketing para a iSURF Academy.

Degree: 2015, Technical University of Lisbon

Mestrado em Marketing

O presente trabalho tem por objetivo a elaboração de um plano de marketing para a iSURF Academy. Sendo uma microempresa, criada em… (more)

Subjects/Keywords: plano de marketing; marketing mix; action research; surf; marketing plan

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Antunes, A. M. P. (2015). Plano de Marketing para a iSURF Academy. (Thesis). Technical University of Lisbon. Retrieved from https://www.rcaap.pt/detail.jsp?id=oai:www.repository.utl.pt:10400.5/10618

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Antunes, Ana Maria Pereira. “Plano de Marketing para a iSURF Academy.” 2015. Thesis, Technical University of Lisbon. Accessed March 29, 2020. https://www.rcaap.pt/detail.jsp?id=oai:www.repository.utl.pt:10400.5/10618.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Antunes, Ana Maria Pereira. “Plano de Marketing para a iSURF Academy.” 2015. Web. 29 Mar 2020.

Vancouver:

Antunes AMP. Plano de Marketing para a iSURF Academy. [Internet] [Thesis]. Technical University of Lisbon; 2015. [cited 2020 Mar 29]. Available from: https://www.rcaap.pt/detail.jsp?id=oai:www.repository.utl.pt:10400.5/10618.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Antunes AMP. Plano de Marketing para a iSURF Academy. [Thesis]. Technical University of Lisbon; 2015. Available from: https://www.rcaap.pt/detail.jsp?id=oai:www.repository.utl.pt:10400.5/10618

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


Technical University of Lisbon

28. Barreira, Maria Machado de Oliveira. Plano de marketing : azeite da Herdade da Apariça.

Degree: 2015, Technical University of Lisbon

Mestrado em Marketing

O azeite é um produto muito apreciado desde a antiguidade e está presente no consumo mundial fazendo parte da chamada Dieta Mediterrânica.… (more)

Subjects/Keywords: Azeite; plano de marketing; marketing mix; agricultura; produção de azeite; azeitona; Olive oil; marketing plan; agriculture; oil production; olive

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Barreira, M. M. d. O. (2015). Plano de marketing : azeite da Herdade da Apariça. (Thesis). Technical University of Lisbon. Retrieved from https://www.rcaap.pt/detail.jsp?id=oai:www.repository.utl.pt:10400.5/10694

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Barreira, Maria Machado de Oliveira. “Plano de marketing : azeite da Herdade da Apariça.” 2015. Thesis, Technical University of Lisbon. Accessed March 29, 2020. https://www.rcaap.pt/detail.jsp?id=oai:www.repository.utl.pt:10400.5/10694.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Barreira, Maria Machado de Oliveira. “Plano de marketing : azeite da Herdade da Apariça.” 2015. Web. 29 Mar 2020.

Vancouver:

Barreira MMdO. Plano de marketing : azeite da Herdade da Apariça. [Internet] [Thesis]. Technical University of Lisbon; 2015. [cited 2020 Mar 29]. Available from: https://www.rcaap.pt/detail.jsp?id=oai:www.repository.utl.pt:10400.5/10694.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Barreira MMdO. Plano de marketing : azeite da Herdade da Apariça. [Thesis]. Technical University of Lisbon; 2015. Available from: https://www.rcaap.pt/detail.jsp?id=oai:www.repository.utl.pt:10400.5/10694

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


Technical University of Lisbon

29. Mendonça, Rita Pinto Ramos Monteiro. Plano de marketing para loja a retalho- Armazém das Malhas.

Degree: 2015, Technical University of Lisbon

Mestrado em Marketing

O presente Trabalho Final de Mestrado consiste num plano de marketing direcionado a uma empresa integrada no setor têxtil: o Armazém das… (more)

Subjects/Keywords: Plano de Marketing; Action Reserch; visibilidade de loja; ambiente de loja; Marketing Plan; Store Visibility; Store Environment

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Mendonça, R. P. R. M. (2015). Plano de marketing para loja a retalho- Armazém das Malhas. (Thesis). Technical University of Lisbon. Retrieved from https://www.rcaap.pt/detail.jsp?id=oai:www.repository.utl.pt:10400.5/10626

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Mendonça, Rita Pinto Ramos Monteiro. “Plano de marketing para loja a retalho- Armazém das Malhas.” 2015. Thesis, Technical University of Lisbon. Accessed March 29, 2020. https://www.rcaap.pt/detail.jsp?id=oai:www.repository.utl.pt:10400.5/10626.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Mendonça, Rita Pinto Ramos Monteiro. “Plano de marketing para loja a retalho- Armazém das Malhas.” 2015. Web. 29 Mar 2020.

Vancouver:

Mendonça RPRM. Plano de marketing para loja a retalho- Armazém das Malhas. [Internet] [Thesis]. Technical University of Lisbon; 2015. [cited 2020 Mar 29]. Available from: https://www.rcaap.pt/detail.jsp?id=oai:www.repository.utl.pt:10400.5/10626.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Mendonça RPRM. Plano de marketing para loja a retalho- Armazém das Malhas. [Thesis]. Technical University of Lisbon; 2015. Available from: https://www.rcaap.pt/detail.jsp?id=oai:www.repository.utl.pt:10400.5/10626

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


Technical University of Lisbon

30. Soares, Joana Sofia de Macedo. Plano de marketing para o restaurante "Zé do Prego".

Degree: 2015, Technical University of Lisbon

Mestrado em Marketing

Este projeto tem como objetivo a elaboração de um plano de marketing para o restaurante "Zé do Prego". Situado no coração da… (more)

Subjects/Keywords: plano de marketing; action research; restauração; SERVQUAL; satisfação do cliente; marketing plan; Restaurants; customer satisfaction

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Soares, J. S. d. M. (2015). Plano de marketing para o restaurante "Zé do Prego". (Thesis). Technical University of Lisbon. Retrieved from https://www.rcaap.pt/detail.jsp?id=oai:www.repository.utl.pt:10400.5/10826

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Soares, Joana Sofia de Macedo. “Plano de marketing para o restaurante "Zé do Prego".” 2015. Thesis, Technical University of Lisbon. Accessed March 29, 2020. https://www.rcaap.pt/detail.jsp?id=oai:www.repository.utl.pt:10400.5/10826.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Soares, Joana Sofia de Macedo. “Plano de marketing para o restaurante "Zé do Prego".” 2015. Web. 29 Mar 2020.

Vancouver:

Soares JSdM. Plano de marketing para o restaurante "Zé do Prego". [Internet] [Thesis]. Technical University of Lisbon; 2015. [cited 2020 Mar 29]. Available from: https://www.rcaap.pt/detail.jsp?id=oai:www.repository.utl.pt:10400.5/10826.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Soares JSdM. Plano de marketing para o restaurante "Zé do Prego". [Thesis]. Technical University of Lisbon; 2015. Available from: https://www.rcaap.pt/detail.jsp?id=oai:www.repository.utl.pt:10400.5/10826

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

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