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You searched for +publisher:"Rochester Institute of Technology" +contributor:("Tina Olsin Lent"). Showing records 1 – 2 of 2 total matches.

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1. Taber, Meg Miller. Use of Mobile Technology Among Museum Visitors: A Case Study.

Degree: MS, Department of Communication (CLA), 2014, Rochester Institute of Technology

Museums have employed mobile modes of communication for decades: pamphlets and audio tours. The popularity of mobile technology prompted museums to integrate mobile experiences with personal devices. A survey collected information from the Memorial Art Gallery (MAG) email list to understand adoption of MAG's mobile experience through the lens of the technology acceptance model to learn how perceived usefulness and perceived ease of use influence visitors use or intent to use MAGart 2.0. The study proposed two museum specific variables, MAG frequency of visitation and MAG engagement, to examine adoption of MAGart 2.0. Results suggest behavioral intention and actual use of MAGart 2.0 are positively related to perceived usefulness, perceived ease of use, MAG frequency of visitation, and MAG engagement. Advisors/Committee Members: Bruce Austin, Tina Olsin Lent, Rudy Pugliese.

Subjects/Keywords: Mobile applications; Mobile technology; Museums; Technology Acceptance Model (TAM); Technology adoption

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Taber, M. M. (2014). Use of Mobile Technology Among Museum Visitors: A Case Study. (Masters Thesis). Rochester Institute of Technology. Retrieved from https://scholarworks.rit.edu/theses/8307

Chicago Manual of Style (16th Edition):

Taber, Meg Miller. “Use of Mobile Technology Among Museum Visitors: A Case Study.” 2014. Masters Thesis, Rochester Institute of Technology. Accessed June 05, 2020. https://scholarworks.rit.edu/theses/8307.

MLA Handbook (7th Edition):

Taber, Meg Miller. “Use of Mobile Technology Among Museum Visitors: A Case Study.” 2014. Web. 05 Jun 2020.

Vancouver:

Taber MM. Use of Mobile Technology Among Museum Visitors: A Case Study. [Internet] [Masters thesis]. Rochester Institute of Technology; 2014. [cited 2020 Jun 05]. Available from: https://scholarworks.rit.edu/theses/8307.

Council of Science Editors:

Taber MM. Use of Mobile Technology Among Museum Visitors: A Case Study. [Masters Thesis]. Rochester Institute of Technology; 2014. Available from: https://scholarworks.rit.edu/theses/8307

2. Janos, Lisa M. The Use of Visual Metaphors in Print Advertisements.

Degree: MS, Department of Communication (CLA), 2014, Rochester Institute of Technology

This study examined advertisements in which metaphorical comparisons were made between cosmetic/beauty products and food. The purpose was to identify what rhetorical themes emerged among the advertisements and to determine if the visuals could provide sufficient content for a marketing message. Twelve images from four companies were chosen. An analysis was performed on each through the application of visual semiotics. Findings indicated that a visual metaphor approach can deliver involved rhetorical marketing messages to the viewer. The theme of indulgence was clear among the ads and the comparison of cosmetics to food suggested that the product should become part of the self, not to be ingested the way food would be, but to be absorbed into the daily lives of consumers. Advisors/Committee Members: Patrick Scanlon, Kelly Norris Martin, Tina Olsin Lent.

Subjects/Keywords: Print advertisements; Semiotics; Visual metaphor

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Janos, L. M. (2014). The Use of Visual Metaphors in Print Advertisements. (Masters Thesis). Rochester Institute of Technology. Retrieved from https://scholarworks.rit.edu/theses/8492

Chicago Manual of Style (16th Edition):

Janos, Lisa M. “The Use of Visual Metaphors in Print Advertisements.” 2014. Masters Thesis, Rochester Institute of Technology. Accessed June 05, 2020. https://scholarworks.rit.edu/theses/8492.

MLA Handbook (7th Edition):

Janos, Lisa M. “The Use of Visual Metaphors in Print Advertisements.” 2014. Web. 05 Jun 2020.

Vancouver:

Janos LM. The Use of Visual Metaphors in Print Advertisements. [Internet] [Masters thesis]. Rochester Institute of Technology; 2014. [cited 2020 Jun 05]. Available from: https://scholarworks.rit.edu/theses/8492.

Council of Science Editors:

Janos LM. The Use of Visual Metaphors in Print Advertisements. [Masters Thesis]. Rochester Institute of Technology; 2014. Available from: https://scholarworks.rit.edu/theses/8492

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