Advanced search options

Advanced Search Options 🞨

Browse by author name (“Author name starts with…”).

Find ETDs with:

in
/  
in
/  
in
/  
in

Written in Published in Earliest date Latest date

Sorted by

Results per page:

You searched for +publisher:"Purdue University" +contributor:("Jonathan G Day"). One record found.

Search Limiters

Last 2 Years | English Only

No search limiters apply to these results.

▼ Search Limiters


Purdue University

1. Yang, Yaming. What Chinese cruisers want: An analysis of product preferences.

Degree: MS, Hospitality and Tourism Management, 2015, Purdue University

Cruise travel has become increasingly popular, and the number of cruisers is growing rapidly. China plays a dominant role in worldwide tourism owing to its large population and fast economic development. It is a potential major market for the cruise industry. The number of inbound and outbound Chinese travelers continues to increase, generating growing interest in cruise travel. Investigating what Chinese cruisers want from cruise travel has great significance; however, little research has been conducted concerning Chinese travelers' preferences in the cruise product domain. The purpose of the present study is to address this gap by investigating Chinese travelers' cruise product preferences. This study also features an exploratory analysis on motivational factors in a Chinese context. Theoretical and practical implications are discussed. Advisors/Committee Members: Howard Adler, Xinran Y Lehto, Howard Adler, Jonathan G Day.

Subjects/Keywords: Management Sciences and Quantitative Methods; Marketing; Recreation Business

Record DetailsSimilar RecordsGoogle PlusoneFacebookTwitterCiteULikeMendeleyreddit

APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Yang, Y. (2015). What Chinese cruisers want: An analysis of product preferences. (Thesis). Purdue University. Retrieved from http://docs.lib.purdue.edu/open_access_theses/632

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Yang, Yaming. “What Chinese cruisers want: An analysis of product preferences.” 2015. Thesis, Purdue University. Accessed February 17, 2019. http://docs.lib.purdue.edu/open_access_theses/632.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Yang, Yaming. “What Chinese cruisers want: An analysis of product preferences.” 2015. Web. 17 Feb 2019.

Vancouver:

Yang Y. What Chinese cruisers want: An analysis of product preferences. [Internet] [Thesis]. Purdue University; 2015. [cited 2019 Feb 17]. Available from: http://docs.lib.purdue.edu/open_access_theses/632.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Yang Y. What Chinese cruisers want: An analysis of product preferences. [Thesis]. Purdue University; 2015. Available from: http://docs.lib.purdue.edu/open_access_theses/632

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

.