Advanced search options

Advanced Search Options 🞨

Browse by author name (“Author name starts with…”).

Find ETDs with:

in
/  
in
/  
in
/  
in

Written in Published in Earliest date Latest date

Sorted by

Results per page:

Sorted by: relevance · author · university · dateNew search

You searched for +publisher:"Purdue University" +contributor:("John O. Greene"). Showing records 1 – 2 of 2 total matches.

Search Limiters

Last 2 Years | English Only

No search limiters apply to these results.

▼ Search Limiters


Purdue University

1. Yue, Cen. Strategic public relations management in China.

Degree: MA, Communication, 2016, Purdue University

The purpose of this study was to explore the current status of the strategic public relations management in China. This study is the first to apply the generic principles of excellent public relations in China. Surveys and in-depth interviews were used to address five research questions: (1) practitioners’ strategic public relations practice, (2) their relationship with the dominant coalition, (3) communication models in use, (4) proficiency in practicing the managerial and technical roles, and (5) the challenges facing public relations industry were explored as research questions. The study results suggested that public relations was hardly managed in a strategic manner in China. We found that public relations (1) was mostly involved in the technician role and not in organizational policy making, (2) was not a member of the dominant coalitions, did it have convenient reporting lines to senior management, and was considered less valuable than marketing and public affairs by senior management (3) the press agentry model was used the most prominently in China—in agreement with previous literature—whereas two-way symmetrical communications was not practiced frequently, and (5) that the current knowledge in how to manage seems insufficient and the profession may benefit from professional training and formal education. Advisors/Committee Members: Krishnamurthy Sriramesh, Krishnamurthy Sriramesh, Stacey Connaughton, John O. Greene.

Subjects/Keywords: Communication and the arts; Chinese public relations; Excellent study; Generic principles; Global public relations; Public relations; Strategic public relations management; Communication

Record DetailsSimilar RecordsGoogle PlusoneFacebookTwitterCiteULikeMendeleyreddit

APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Yue, C. (2016). Strategic public relations management in China. (Thesis). Purdue University. Retrieved from https://docs.lib.purdue.edu/open_access_theses/911

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Yue, Cen. “Strategic public relations management in China.” 2016. Thesis, Purdue University. Accessed November 14, 2019. https://docs.lib.purdue.edu/open_access_theses/911.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Yue, Cen. “Strategic public relations management in China.” 2016. Web. 14 Nov 2019.

Vancouver:

Yue C. Strategic public relations management in China. [Internet] [Thesis]. Purdue University; 2016. [cited 2019 Nov 14]. Available from: https://docs.lib.purdue.edu/open_access_theses/911.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Yue C. Strategic public relations management in China. [Thesis]. Purdue University; 2016. Available from: https://docs.lib.purdue.edu/open_access_theses/911

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


Purdue University

2. Lindley, Cynthia K. Information seeking and concern for mental well-being.

Degree: MA, Communication, 2015, Purdue University

Mental health concerns among college students are quite prevalent, but the help-seeking practices of this population are hindered by a variety of barriers. Help-seeking for mental health concerns in its earliest (and most common) form is ultimately information-seeking, which has been identified as a process with specific predictors that has the potential to lend structure to the myriad help-seeking barriers and facilitators. In an effort to apply and extend the Theory of Motivated Information Management (TMIM; Afifi & Weiner, 2004), the current study asked college students experiencing concerns for their mental well-being to report details of their circumstances. The results demonstrate some support for the TMIM in this context as well as the impact of important characteristics of mental health and interpersonal issues on the information-seeking process. Advisors/Committee Members: Maria K Venetis, Maria K Venetis, Steve R Wilson, John O Greene.

Subjects/Keywords: Communication; Mental and Social Health

Record DetailsSimilar RecordsGoogle PlusoneFacebookTwitterCiteULikeMendeleyreddit

APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Lindley, C. K. (2015). Information seeking and concern for mental well-being. (Thesis). Purdue University. Retrieved from http://docs.lib.purdue.edu/open_access_theses/474

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Lindley, Cynthia K. “Information seeking and concern for mental well-being.” 2015. Thesis, Purdue University. Accessed November 14, 2019. http://docs.lib.purdue.edu/open_access_theses/474.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Lindley, Cynthia K. “Information seeking and concern for mental well-being.” 2015. Web. 14 Nov 2019.

Vancouver:

Lindley CK. Information seeking and concern for mental well-being. [Internet] [Thesis]. Purdue University; 2015. [cited 2019 Nov 14]. Available from: http://docs.lib.purdue.edu/open_access_theses/474.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Lindley CK. Information seeking and concern for mental well-being. [Thesis]. Purdue University; 2015. Available from: http://docs.lib.purdue.edu/open_access_theses/474

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

.