+publisher:"Purdue University" +contributor:("Barbara Almanza")

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Purdue University

1. Kim, Gaeul. Consumer inferences of Corporate Social responsibility (CSR) claims on packaged foods.

Degree: MS, Hospitality and Tourism Management, 2015, Purdue University

URL: http://docs.lib.purdue.edu/open_access_theses/484

With the growing public demands in Corporate Social Responsibility (CSR) of the food industry, CSR claims have begun to appear on food packages, as companies started communicating their CSR initiatives to consumers. Although food packages emerged as an important CSR communication tool, consumers' processing of CSR claims and the effects of these claims on product evaluations still remain unknown. In this regard, the present study carries two important research questions. First, do non-health/nutrition-related CSR claims influence consumers' product evaluations, such as perceived health benefits or tastes? If so, how does the effect of CSR claims differ by type of CSR claims and foods? Second, which specific CSR domain is associated with consumers' evaluations of products and/or company, and ultimately, purchase decisions? Thus, a 4 (no claim vs. three CSR claims) by 2 (food types: essential vs. indulgent) between-subjects factorial experiment was designed to examine the effect of CSR claims on consumer evaluations and related purchase decisions of product and company. With four food items categorized as essential (bread, milk) or indulgent (cookies, ice cream) foods, three domains of CSR claims (eco-friendly packaging, employee welfare, and food manufacturing CSR) were adopted. Results indicated that the packaged foods with food manufacturing CSR claims were perceived to be healthier, more nutritious, and have fewer calories, as compared with the foods with other types of CSR claims. The effect of food manufacturing CSR was reversed in taste perceptions; the foods with such CSR claims were perceived as the least tasty. The foods were perceived as the tastiest when there was the employee welfare CSR claim. Attitudes towards the company were favorable for all CSR claims; however, the employee welfare CSR was most positively perceived, as further supported by qualitative data analysis. All CSR claims were found to increase the intentions to purchase the packaged foods and willingness to pay premium. The findings demonstrate that consumer-oriented CSR (food manufacturing) is associated with product evaluations and consumers' perceived product-related benefits (health), whereas employee-oriented CSR is linked to company evaluations that are transferred to the product attributes (taste). This study also yields important practical implications for food companies and food marketers about CSR message design and communication on packaged foods. Advisors/Committee Members: Li Miao, Li Miao, Carl A Behnke, Barbara Almanza.

Subjects/Keywords: Communication; Management Sciences and Quantitative Methods; Marketing; Nutrition; Public Health

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APA (6^th Edition):

Kim, G. (2015). Consumer inferences of Corporate Social responsibility (CSR) claims on packaged foods. (Thesis). Purdue University. Retrieved from http://docs.lib.purdue.edu/open_access_theses/484

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16^th Edition):

Kim, Gaeul. “Consumer inferences of Corporate Social responsibility (CSR) claims on packaged foods.” 2015. Thesis, Purdue University. Accessed February 21, 2019. http://docs.lib.purdue.edu/open_access_theses/484.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7^th Edition):

Kim, Gaeul. “Consumer inferences of Corporate Social responsibility (CSR) claims on packaged foods.” 2015. Web. 21 Feb 2019.

Vancouver:

Kim G. Consumer inferences of Corporate Social responsibility (CSR) claims on packaged foods. [Internet] [Thesis]. Purdue University; 2015. [cited 2019 Feb 21]. Available from: http://docs.lib.purdue.edu/open_access_theses/484.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Kim G. Consumer inferences of Corporate Social responsibility (CSR) claims on packaged foods. [Thesis]. Purdue University; 2015. Available from: http://docs.lib.purdue.edu/open_access_theses/484

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Purdue University

2. Fisher, Jeff. The Efficacy of the Protection Motivation Theory in Predicting Cruise Ship Passengers' Intentions Regarding Norovirus Disease Incidence.

Degree: PhD, Hospitality and Tourism Management, 2015, Purdue University

URL: https://docs.lib.purdue.edu/open_access_dissertations/1111

The cruise industry is the fastest growing segment of the travel industry. Concurrent with its growth is the challenge of mitigating the risk associated with shipboard outbreaks. Norovirus is the leading cause of shipboard outbreaks. This study examined the efficacy of the protection motivation theory for predicting passengers’ intentions towards healthy behaviors in regard to norovirus disease incidence. Outbreaks of norovirus have serious health and economic consequences. Presently there is no vaccination available; however, handwashing and social distancing can have significant impact upon the course of an outbreak. The respondents of this study completed a scenario-based questionnaire regarding norovirus disease incidence in response to a simulated outbreak while at sea. The results indicated that the protection motivation theory (PMT) explained 58% of the variability in handwashing intention and 46% of the variability in social distancing intention. The findings found that PMT was a useful framework for understanding intention to engage in handwashing and social distancing behaviors. Furthermore, this study revealed a need for continued educational efforts directed at cruisers because almost one third of respondents indicated that they had no prior knowledge of norovirus. The findings also revealed that the cruising public has low levels of perceived severity and susceptibility towards norovirus. Advisors/Committee Members: Barbara Almanza, Carl Behnke, Doug Nelson, Jay Neal.

Subjects/Keywords: cruise; handwashing; motivation; norovirus; protection; social distancing

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6^th Edition):

Fisher, J. (2015). The Efficacy of the Protection Motivation Theory in Predicting Cruise Ship Passengers' Intentions Regarding Norovirus Disease Incidence. (Doctoral Dissertation). Purdue University. Retrieved from https://docs.lib.purdue.edu/open_access_dissertations/1111

Chicago Manual of Style (16^th Edition):

Fisher, Jeff. “The Efficacy of the Protection Motivation Theory in Predicting Cruise Ship Passengers' Intentions Regarding Norovirus Disease Incidence.” 2015. Doctoral Dissertation, Purdue University. Accessed February 21, 2019. https://docs.lib.purdue.edu/open_access_dissertations/1111.

MLA Handbook (7^th Edition):

Fisher, Jeff. “The Efficacy of the Protection Motivation Theory in Predicting Cruise Ship Passengers' Intentions Regarding Norovirus Disease Incidence.” 2015. Web. 21 Feb 2019.

Vancouver:

Fisher J. The Efficacy of the Protection Motivation Theory in Predicting Cruise Ship Passengers' Intentions Regarding Norovirus Disease Incidence. [Internet] [Doctoral dissertation]. Purdue University; 2015. [cited 2019 Feb 21]. Available from: https://docs.lib.purdue.edu/open_access_dissertations/1111.

Council of Science Editors:

Fisher J. The Efficacy of the Protection Motivation Theory in Predicting Cruise Ship Passengers' Intentions Regarding Norovirus Disease Incidence. [Doctoral Dissertation]. Purdue University; 2015. Available from: https://docs.lib.purdue.edu/open_access_dissertations/1111

Purdue University

3. Nuebling, Michaela Andrea. The supply and demand of wine-on-tap in the United States: An examination of perceptions and experiences.

Degree: PhD, Management, 2015, Purdue University

URL: http://docs.lib.purdue.edu/open_access_dissertations/527

The purpose of the present study was to investigate the perceptions and early experiences associated with a recent trend in the United States' foodservice and wine industry: wine-on-tap. Three study populations were investigated: wine consumers, restaurant and winery professionals. Contrary to expectations driven by literature and the diffusion of other wine product innovations, American wine consumers showed interest in trying wine-on-tap, stating that the main reason for non-adoption was limited availability. Early adopters, across the three study populations, reported positive experiences and acknowledged several benefits of wine-on-tap such as improved freshness, better value, improved eco-friendliness, and premium wine quality. However, kegging wine and serving kegged wine appear to be more complex than it seems at first. Barriers, such as the cost of infrastructure for winery equipment, renovation of existing bar space, and dispensing equipment were operational challenges highlighted by industry professionals. Additionally, keg logistics and the perceived, yet controversial, need to overcome guests' resistance seem to slow down the diffusion. Several other managerial and research implications emerged from this study. Advisors/Committee Members: Carl Behnke, Carl Behnke, Barbara Almanza, Rhonda Hammond, Sandra Sydnor.

Subjects/Keywords: Packaging; Recreation Business

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6^th Edition):

Nuebling, M. A. (2015). The supply and demand of wine-on-tap in the United States: An examination of perceptions and experiences. (Doctoral Dissertation). Purdue University. Retrieved from http://docs.lib.purdue.edu/open_access_dissertations/527

Chicago Manual of Style (16^th Edition):

Nuebling, Michaela Andrea. “The supply and demand of wine-on-tap in the United States: An examination of perceptions and experiences.” 2015. Doctoral Dissertation, Purdue University. Accessed February 21, 2019. http://docs.lib.purdue.edu/open_access_dissertations/527.

MLA Handbook (7^th Edition):

Nuebling, Michaela Andrea. “The supply and demand of wine-on-tap in the United States: An examination of perceptions and experiences.” 2015. Web. 21 Feb 2019.

Vancouver:

Nuebling MA. The supply and demand of wine-on-tap in the United States: An examination of perceptions and experiences. [Internet] [Doctoral dissertation]. Purdue University; 2015. [cited 2019 Feb 21]. Available from: http://docs.lib.purdue.edu/open_access_dissertations/527.

Council of Science Editors:

Nuebling MA. The supply and demand of wine-on-tap in the United States: An examination of perceptions and experiences. [Doctoral Dissertation]. Purdue University; 2015. Available from: http://docs.lib.purdue.edu/open_access_dissertations/527

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