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You searched for +publisher:"NSYSU" +contributor:("Yu-Chi Wu"). Showing records 1 – 28 of 28 total matches.

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NSYSU

1. Huang, Sheng-ting. Is Humor Effective? Influences of Type of Sex Appeals, Product Type and Thinking Style in Advertising Effectivenes.

Degree: Master, Business Management, 2014, NSYSU

 Sex appeals have been commonly used and used to promote a wide range of product categories. Because of high popularity of sex appeals, advertisers start… (more)

Subjects/Keywords: humor; sex appeals; thinking style

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Huang, S. (2014). Is Humor Effective? Influences of Type of Sex Appeals, Product Type and Thinking Style in Advertising Effectivenes. (Thesis). NSYSU. Retrieved from http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0110114-105704

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Huang, Sheng-ting. “Is Humor Effective? Influences of Type of Sex Appeals, Product Type and Thinking Style in Advertising Effectivenes.” 2014. Thesis, NSYSU. Accessed January 27, 2021. http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0110114-105704.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Huang, Sheng-ting. “Is Humor Effective? Influences of Type of Sex Appeals, Product Type and Thinking Style in Advertising Effectivenes.” 2014. Web. 27 Jan 2021.

Vancouver:

Huang S. Is Humor Effective? Influences of Type of Sex Appeals, Product Type and Thinking Style in Advertising Effectivenes. [Internet] [Thesis]. NSYSU; 2014. [cited 2021 Jan 27]. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0110114-105704.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Huang S. Is Humor Effective? Influences of Type of Sex Appeals, Product Type and Thinking Style in Advertising Effectivenes. [Thesis]. NSYSU; 2014. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0110114-105704

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

2. Chen, Shih-Yuan. To Move or Not To Moveï¼ Impacts of Dynamic Imagery, Product Type and Perceived Risk toward Product Attitudes.

Degree: Master, Business Management, 2015, NSYSU

 Advertising is a very important technique of communication in marketing. Consumers can form their attitudes after viewing the advertisement. The present study uses dynamic imagery… (more)

Subjects/Keywords: perceived risk; product type; congruity; advertising design; dynamic imagery

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Chen, S. (2015). To Move or Not To Moveï¼ Impacts of Dynamic Imagery, Product Type and Perceived Risk toward Product Attitudes. (Thesis). NSYSU. Retrieved from http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0802115-021437

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Chen, Shih-Yuan. “To Move or Not To Moveï¼ Impacts of Dynamic Imagery, Product Type and Perceived Risk toward Product Attitudes.” 2015. Thesis, NSYSU. Accessed January 27, 2021. http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0802115-021437.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Chen, Shih-Yuan. “To Move or Not To Moveï¼ Impacts of Dynamic Imagery, Product Type and Perceived Risk toward Product Attitudes.” 2015. Web. 27 Jan 2021.

Vancouver:

Chen S. To Move or Not To Moveï¼ Impacts of Dynamic Imagery, Product Type and Perceived Risk toward Product Attitudes. [Internet] [Thesis]. NSYSU; 2015. [cited 2021 Jan 27]. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0802115-021437.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Chen S. To Move or Not To Moveï¼ Impacts of Dynamic Imagery, Product Type and Perceived Risk toward Product Attitudes. [Thesis]. NSYSU; 2015. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0802115-021437

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


NSYSU

3. Yang, Chia-yen. Product or Cause? Influences of Donation Magnitude and Consumer Mood.

Degree: Master, Business Management, 2010, NSYSU

 Cause-Related Marketing(CRM), which was initiated by American Express Company in 1981 to support the arts in San Francisco raising fund. Many academic researches have tried… (more)

Subjects/Keywords: cause-related marketing; consumer mood; visual component; donation magnitude

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Yang, C. (2010). Product or Cause? Influences of Donation Magnitude and Consumer Mood. (Thesis). NSYSU. Retrieved from http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0812110-125327

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Yang, Chia-yen. “Product or Cause? Influences of Donation Magnitude and Consumer Mood.” 2010. Thesis, NSYSU. Accessed January 27, 2021. http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0812110-125327.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Yang, Chia-yen. “Product or Cause? Influences of Donation Magnitude and Consumer Mood.” 2010. Web. 27 Jan 2021.

Vancouver:

Yang C. Product or Cause? Influences of Donation Magnitude and Consumer Mood. [Internet] [Thesis]. NSYSU; 2010. [cited 2021 Jan 27]. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0812110-125327.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Yang C. Product or Cause? Influences of Donation Magnitude and Consumer Mood. [Thesis]. NSYSU; 2010. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0812110-125327

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


NSYSU

4. Tseng, Chien-Hun. Does Sex Kill or Heal ? Influences of Types of Sexual Appeals, Product Type and Sensation Seeking in Advertising.

Degree: Master, Business Management, 2011, NSYSU

 Although recent studies have begun to examine potential factors that might affect sexual appeals effectiveness, many questions remain unexplored. Based on previous studies relevant to… (more)

Subjects/Keywords: sensation seeking; implicit sexual appeal; explicit sexual appeal; sexual appeal

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APA (6th Edition):

Tseng, C. (2011). Does Sex Kill or Heal ? Influences of Types of Sexual Appeals, Product Type and Sensation Seeking in Advertising. (Thesis). NSYSU. Retrieved from http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0310111-001145

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Tseng, Chien-Hun. “Does Sex Kill or Heal ? Influences of Types of Sexual Appeals, Product Type and Sensation Seeking in Advertising.” 2011. Thesis, NSYSU. Accessed January 27, 2021. http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0310111-001145.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Tseng, Chien-Hun. “Does Sex Kill or Heal ? Influences of Types of Sexual Appeals, Product Type and Sensation Seeking in Advertising.” 2011. Web. 27 Jan 2021.

Vancouver:

Tseng C. Does Sex Kill or Heal ? Influences of Types of Sexual Appeals, Product Type and Sensation Seeking in Advertising. [Internet] [Thesis]. NSYSU; 2011. [cited 2021 Jan 27]. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0310111-001145.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Tseng C. Does Sex Kill or Heal ? Influences of Types of Sexual Appeals, Product Type and Sensation Seeking in Advertising. [Thesis]. NSYSU; 2011. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0310111-001145

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


NSYSU

5. Tung, Ming-Hsuan. Intergenerational Appeal in Luxury Product Advertising: Impacts of Brand-Gender Extension and Brand Duration.

Degree: Master, Business Management, 2011, NSYSU

 âIntergenerational (IG) appealâ is an ad focusing on the relationship between parents and children in order to enhance heritage image of a brand and facilitate… (more)

Subjects/Keywords: IG Appeal; advertising effectiveness; brand duration; brand-gender extension; IG impacts

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Tung, M. (2011). Intergenerational Appeal in Luxury Product Advertising: Impacts of Brand-Gender Extension and Brand Duration. (Thesis). NSYSU. Retrieved from http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0624111-150419

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Tung, Ming-Hsuan. “Intergenerational Appeal in Luxury Product Advertising: Impacts of Brand-Gender Extension and Brand Duration.” 2011. Thesis, NSYSU. Accessed January 27, 2021. http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0624111-150419.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Tung, Ming-Hsuan. “Intergenerational Appeal in Luxury Product Advertising: Impacts of Brand-Gender Extension and Brand Duration.” 2011. Web. 27 Jan 2021.

Vancouver:

Tung M. Intergenerational Appeal in Luxury Product Advertising: Impacts of Brand-Gender Extension and Brand Duration. [Internet] [Thesis]. NSYSU; 2011. [cited 2021 Jan 27]. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0624111-150419.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Tung M. Intergenerational Appeal in Luxury Product Advertising: Impacts of Brand-Gender Extension and Brand Duration. [Thesis]. NSYSU; 2011. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0624111-150419

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


NSYSU

6. Tesng, Yi-fan. Product or Brand? Influences of Ad Focus and Thinking Style on Type of Nostalgia in Advertising Effects.

Degree: Master, Business Management, 2013, NSYSU

 Nostalgia has been defined as âthe consumerâs attitude toward the pastâ. Studies have indicated that nostalgia advertising is more effective than the non-nostalgia advertising. This… (more)

Subjects/Keywords: consumer thinking style; ad focus; historical nostalgia; personal nostalgia; nostalgia advertising

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Tesng, Y. (2013). Product or Brand? Influences of Ad Focus and Thinking Style on Type of Nostalgia in Advertising Effects. (Thesis). NSYSU. Retrieved from http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0702113-212039

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Tesng, Yi-fan. “Product or Brand? Influences of Ad Focus and Thinking Style on Type of Nostalgia in Advertising Effects.” 2013. Thesis, NSYSU. Accessed January 27, 2021. http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0702113-212039.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Tesng, Yi-fan. “Product or Brand? Influences of Ad Focus and Thinking Style on Type of Nostalgia in Advertising Effects.” 2013. Web. 27 Jan 2021.

Vancouver:

Tesng Y. Product or Brand? Influences of Ad Focus and Thinking Style on Type of Nostalgia in Advertising Effects. [Internet] [Thesis]. NSYSU; 2013. [cited 2021 Jan 27]. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0702113-212039.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Tesng Y. Product or Brand? Influences of Ad Focus and Thinking Style on Type of Nostalgia in Advertising Effects. [Thesis]. NSYSU; 2013. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0702113-212039

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


NSYSU

7. Chuang, Chung-lin. Impacts of Verbal Metaphor and Creative Mind-Set on Different Types of Visual Metaphor Advertising.

Degree: Master, Business Management, 2013, NSYSU

 Since consumers are flooded by advertising nowadays, it is an important task for the advertisers to catch consumer attention and enhance their purchase attention. According… (more)

Subjects/Keywords: explicit metaphor; implicit metaphor; verbal metaphor; creative mind-set; metaphor advertising

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Chuang, C. (2013). Impacts of Verbal Metaphor and Creative Mind-Set on Different Types of Visual Metaphor Advertising. (Thesis). NSYSU. Retrieved from http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0713113-143429

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Chuang, Chung-lin. “Impacts of Verbal Metaphor and Creative Mind-Set on Different Types of Visual Metaphor Advertising.” 2013. Thesis, NSYSU. Accessed January 27, 2021. http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0713113-143429.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Chuang, Chung-lin. “Impacts of Verbal Metaphor and Creative Mind-Set on Different Types of Visual Metaphor Advertising.” 2013. Web. 27 Jan 2021.

Vancouver:

Chuang C. Impacts of Verbal Metaphor and Creative Mind-Set on Different Types of Visual Metaphor Advertising. [Internet] [Thesis]. NSYSU; 2013. [cited 2021 Jan 27]. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0713113-143429.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Chuang C. Impacts of Verbal Metaphor and Creative Mind-Set on Different Types of Visual Metaphor Advertising. [Thesis]. NSYSU; 2013. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0713113-143429

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


NSYSU

8. Chang, Yu-Hsuan. Bonus Pack or Price Discount? Influences of Product Type and Regulatory Focus on Preference of Promotion Type.

Degree: Master, Business Management, 2013, NSYSU

 In practice, it is common for many companies to adopt price discount and bonus pack. A proper promotion type can increase consumer purchase and leads… (more)

Subjects/Keywords: price discount; bonus pack; product type; search goods; experience goods; regulatory focus

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Chang, Y. (2013). Bonus Pack or Price Discount? Influences of Product Type and Regulatory Focus on Preference of Promotion Type. (Thesis). NSYSU. Retrieved from http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0802113-133055

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Chang, Yu-Hsuan. “Bonus Pack or Price Discount? Influences of Product Type and Regulatory Focus on Preference of Promotion Type.” 2013. Thesis, NSYSU. Accessed January 27, 2021. http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0802113-133055.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Chang, Yu-Hsuan. “Bonus Pack or Price Discount? Influences of Product Type and Regulatory Focus on Preference of Promotion Type.” 2013. Web. 27 Jan 2021.

Vancouver:

Chang Y. Bonus Pack or Price Discount? Influences of Product Type and Regulatory Focus on Preference of Promotion Type. [Internet] [Thesis]. NSYSU; 2013. [cited 2021 Jan 27]. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0802113-133055.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Chang Y. Bonus Pack or Price Discount? Influences of Product Type and Regulatory Focus on Preference of Promotion Type. [Thesis]. NSYSU; 2013. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0802113-133055

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


NSYSU

9. Lin, Yu-Ting. Does Product-Cause Fit Matter? Influences of Execution Style and Consumer Self-accountability on Advertising for Cause-Related Marketing.

Degree: Master, Business Management, 2014, NSYSU

 Cause-related marketing (CRM) is a marketing activity that a company donates a specific amount of money to a cause or to a non-profit organization through… (more)

Subjects/Keywords: cause-related marketing; product-cause fit; self-accountability; advertising skepticism; execution style

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Lin, Y. (2014). Does Product-Cause Fit Matter? Influences of Execution Style and Consumer Self-accountability on Advertising for Cause-Related Marketing. (Thesis). NSYSU. Retrieved from http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0518114-154034

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Lin, Yu-Ting. “Does Product-Cause Fit Matter? Influences of Execution Style and Consumer Self-accountability on Advertising for Cause-Related Marketing.” 2014. Thesis, NSYSU. Accessed January 27, 2021. http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0518114-154034.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Lin, Yu-Ting. “Does Product-Cause Fit Matter? Influences of Execution Style and Consumer Self-accountability on Advertising for Cause-Related Marketing.” 2014. Web. 27 Jan 2021.

Vancouver:

Lin Y. Does Product-Cause Fit Matter? Influences of Execution Style and Consumer Self-accountability on Advertising for Cause-Related Marketing. [Internet] [Thesis]. NSYSU; 2014. [cited 2021 Jan 27]. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0518114-154034.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Lin Y. Does Product-Cause Fit Matter? Influences of Execution Style and Consumer Self-accountability on Advertising for Cause-Related Marketing. [Thesis]. NSYSU; 2014. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0518114-154034

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


NSYSU

10. Feng Huang, Yi. Is Monetary Donation Good? Influences of Product-Cause Fit and Product Type on Selection of Donation Type.

Degree: Master, Business Management, 2014, NSYSU

 In recent years, the concept of Corporate Social Responsibility (CSR) has became popular in Taiwan. Cause-Related Marketing (CRM) is one way to fulfill CSR. CRM… (more)

Subjects/Keywords: corporate social responsibility; cause-related marketing; donation type; product-cause fit; product type

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Feng Huang, Y. (2014). Is Monetary Donation Good? Influences of Product-Cause Fit and Product Type on Selection of Donation Type. (Thesis). NSYSU. Retrieved from http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0706114-232622

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Feng Huang, Yi. “Is Monetary Donation Good? Influences of Product-Cause Fit and Product Type on Selection of Donation Type.” 2014. Thesis, NSYSU. Accessed January 27, 2021. http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0706114-232622.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Feng Huang, Yi. “Is Monetary Donation Good? Influences of Product-Cause Fit and Product Type on Selection of Donation Type.” 2014. Web. 27 Jan 2021.

Vancouver:

Feng Huang Y. Is Monetary Donation Good? Influences of Product-Cause Fit and Product Type on Selection of Donation Type. [Internet] [Thesis]. NSYSU; 2014. [cited 2021 Jan 27]. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0706114-232622.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Feng Huang Y. Is Monetary Donation Good? Influences of Product-Cause Fit and Product Type on Selection of Donation Type. [Thesis]. NSYSU; 2014. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0706114-232622

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


NSYSU

11. Yeh, Wei-Cheng. Babyface Effects in Product Design? Influences of Green Appeals and Babyface Schema in Automobile Market.

Degree: Master, Business Management, 2014, NSYSU

 Product design is one of the most important issues marketers concern. When facing a unfamiliar product, consumers can be easily influenced by the product appearance.… (more)

Subjects/Keywords: product design; anthropomorphism; babyface effects; green appeal; functional appeal; schema congruity

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Yeh, W. (2014). Babyface Effects in Product Design? Influences of Green Appeals and Babyface Schema in Automobile Market. (Thesis). NSYSU. Retrieved from http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0704114-205026

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Yeh, Wei-Cheng. “Babyface Effects in Product Design? Influences of Green Appeals and Babyface Schema in Automobile Market.” 2014. Thesis, NSYSU. Accessed January 27, 2021. http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0704114-205026.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Yeh, Wei-Cheng. “Babyface Effects in Product Design? Influences of Green Appeals and Babyface Schema in Automobile Market.” 2014. Web. 27 Jan 2021.

Vancouver:

Yeh W. Babyface Effects in Product Design? Influences of Green Appeals and Babyface Schema in Automobile Market. [Internet] [Thesis]. NSYSU; 2014. [cited 2021 Jan 27]. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0704114-205026.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Yeh W. Babyface Effects in Product Design? Influences of Green Appeals and Babyface Schema in Automobile Market. [Thesis]. NSYSU; 2014. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0704114-205026

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


NSYSU

12. He, Mei-ling. Is It Good for a Salesperson to Have a Babyface? Moderating Influences of Message Framing and Crowding on Product Evaluation.

Degree: Master, Business Management, 2014, NSYSU

 As the frontline to communicate with customers, sales practitioners have long operated under the assumption that the initial impression of the salesperson is an important… (more)

Subjects/Keywords: product evaluation; babyface effect; message framing; regulatory fit theory; crowding

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

He, M. (2014). Is It Good for a Salesperson to Have a Babyface? Moderating Influences of Message Framing and Crowding on Product Evaluation. (Thesis). NSYSU. Retrieved from http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0708114-172928

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

He, Mei-ling. “Is It Good for a Salesperson to Have a Babyface? Moderating Influences of Message Framing and Crowding on Product Evaluation.” 2014. Thesis, NSYSU. Accessed January 27, 2021. http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0708114-172928.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

He, Mei-ling. “Is It Good for a Salesperson to Have a Babyface? Moderating Influences of Message Framing and Crowding on Product Evaluation.” 2014. Web. 27 Jan 2021.

Vancouver:

He M. Is It Good for a Salesperson to Have a Babyface? Moderating Influences of Message Framing and Crowding on Product Evaluation. [Internet] [Thesis]. NSYSU; 2014. [cited 2021 Jan 27]. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0708114-172928.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

He M. Is It Good for a Salesperson to Have a Babyface? Moderating Influences of Message Framing and Crowding on Product Evaluation. [Thesis]. NSYSU; 2014. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0708114-172928

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


NSYSU

13. Lee, Yu-ming. Choice of Music: The Influences of Music Tempo, Crowding and Shopping Motivation on Consumption Experience Evaluation.

Degree: Master, Master of Business Administration Program in International Business, 2014, NSYSU

 Talking about the feeling of music, itâs common that people has excited and happy feeling regarding fast tempo music, relatively, people has calm and peaceful… (more)

Subjects/Keywords: hedonic; intended loyalty; utilitarian; satisfaction; shopping motivation; crowding; music tempo

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Lee, Y. (2014). Choice of Music: The Influences of Music Tempo, Crowding and Shopping Motivation on Consumption Experience Evaluation. (Thesis). NSYSU. Retrieved from http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0711114-092248

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Lee, Yu-ming. “Choice of Music: The Influences of Music Tempo, Crowding and Shopping Motivation on Consumption Experience Evaluation.” 2014. Thesis, NSYSU. Accessed January 27, 2021. http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0711114-092248.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Lee, Yu-ming. “Choice of Music: The Influences of Music Tempo, Crowding and Shopping Motivation on Consumption Experience Evaluation.” 2014. Web. 27 Jan 2021.

Vancouver:

Lee Y. Choice of Music: The Influences of Music Tempo, Crowding and Shopping Motivation on Consumption Experience Evaluation. [Internet] [Thesis]. NSYSU; 2014. [cited 2021 Jan 27]. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0711114-092248.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Lee Y. Choice of Music: The Influences of Music Tempo, Crowding and Shopping Motivation on Consumption Experience Evaluation. [Thesis]. NSYSU; 2014. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0711114-092248

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


NSYSU

14. Matousek, David. Marketing of a Foreign Automotive Brand in Taiwan: Case of Skoda.

Degree: Master, Business Management, 2008, NSYSU

 The internationalization of marketing activities is a well-known and growing phenomenon. The companies that are unable to pursue global opportunities are at high risk since… (more)

Subjects/Keywords: international marketing; consumer culture; country-of-origin; Taiwan; Skoda

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Matousek, D. (2008). Marketing of a Foreign Automotive Brand in Taiwan: Case of Skoda. (Thesis). NSYSU. Retrieved from http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0808108-155408

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Matousek, David. “Marketing of a Foreign Automotive Brand in Taiwan: Case of Skoda.” 2008. Thesis, NSYSU. Accessed January 27, 2021. http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0808108-155408.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Matousek, David. “Marketing of a Foreign Automotive Brand in Taiwan: Case of Skoda.” 2008. Web. 27 Jan 2021.

Vancouver:

Matousek D. Marketing of a Foreign Automotive Brand in Taiwan: Case of Skoda. [Internet] [Thesis]. NSYSU; 2008. [cited 2021 Jan 27]. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0808108-155408.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Matousek D. Marketing of a Foreign Automotive Brand in Taiwan: Case of Skoda. [Thesis]. NSYSU; 2008. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0808108-155408

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


NSYSU

15. HSU, Nai-Jen. Influences of Between-Partner Congruity, Ad Focus and Consumer Hedonic Shopping Motivation on Evaluation of Co-branded Product.

Degree: Master, Business Management, 2011, NSYSU

 âBrandâ is not only the most valuable asset, but also a powerful marketing tool for the enterprises. As progressing of marketing management, co-branding strategy which… (more)

Subjects/Keywords: hedonic shopping motivation; between-partner congruity; ad focus; co-branding

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APA (6th Edition):

HSU, N. (2011). Influences of Between-Partner Congruity, Ad Focus and Consumer Hedonic Shopping Motivation on Evaluation of Co-branded Product. (Thesis). NSYSU. Retrieved from http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0815111-212417

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

HSU, Nai-Jen. “Influences of Between-Partner Congruity, Ad Focus and Consumer Hedonic Shopping Motivation on Evaluation of Co-branded Product.” 2011. Thesis, NSYSU. Accessed January 27, 2021. http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0815111-212417.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

HSU, Nai-Jen. “Influences of Between-Partner Congruity, Ad Focus and Consumer Hedonic Shopping Motivation on Evaluation of Co-branded Product.” 2011. Web. 27 Jan 2021.

Vancouver:

HSU N. Influences of Between-Partner Congruity, Ad Focus and Consumer Hedonic Shopping Motivation on Evaluation of Co-branded Product. [Internet] [Thesis]. NSYSU; 2011. [cited 2021 Jan 27]. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0815111-212417.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

HSU N. Influences of Between-Partner Congruity, Ad Focus and Consumer Hedonic Shopping Motivation on Evaluation of Co-branded Product. [Thesis]. NSYSU; 2011. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0815111-212417

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


NSYSU

16. Chen, Wei-Ling. 'Bad News Travel Fast' or 'Rumor End with Sage?' Effects of Negative Word of Mouth Type, Service Type and Temporal Distance.

Degree: Master, Business Management, 2015, NSYSU

 When it comes to the effects of consumersâ negative word of mouth (NWOM), there could be two possible situations: ârumor end with Sageâor âbad news… (more)

Subjects/Keywords: negative word of mouth; relationship norm; communal; temporal distance; exchange

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Chen, W. (2015). 'Bad News Travel Fast' or 'Rumor End with Sage?' Effects of Negative Word of Mouth Type, Service Type and Temporal Distance. (Thesis). NSYSU. Retrieved from http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0809115-122036

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Chen, Wei-Ling. “'Bad News Travel Fast' or 'Rumor End with Sage?' Effects of Negative Word of Mouth Type, Service Type and Temporal Distance.” 2015. Thesis, NSYSU. Accessed January 27, 2021. http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0809115-122036.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Chen, Wei-Ling. “'Bad News Travel Fast' or 'Rumor End with Sage?' Effects of Negative Word of Mouth Type, Service Type and Temporal Distance.” 2015. Web. 27 Jan 2021.

Vancouver:

Chen W. 'Bad News Travel Fast' or 'Rumor End with Sage?' Effects of Negative Word of Mouth Type, Service Type and Temporal Distance. [Internet] [Thesis]. NSYSU; 2015. [cited 2021 Jan 27]. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0809115-122036.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Chen W. 'Bad News Travel Fast' or 'Rumor End with Sage?' Effects of Negative Word of Mouth Type, Service Type and Temporal Distance. [Thesis]. NSYSU; 2015. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0809115-122036

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


NSYSU

17. Kao, Shih-Ting. Kawaii Works? Impacts of Brand-Customer Relationship and Message Tone on Advertising Effects of Spokes-Character.

Degree: Master, Business Management, 2015, NSYSU

 More and more brands want to create their own spokes-characters. Compared with endorsers, spokes-characters can be fully controlled by marketers and are considered as less… (more)

Subjects/Keywords: non-human spokes-character; brand-customer relationship; regulatory fit theory; message tone

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APA (6th Edition):

Kao, S. (2015). Kawaii Works? Impacts of Brand-Customer Relationship and Message Tone on Advertising Effects of Spokes-Character. (Thesis). NSYSU. Retrieved from http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0810115-153930

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Kao, Shih-Ting. “Kawaii Works? Impacts of Brand-Customer Relationship and Message Tone on Advertising Effects of Spokes-Character.” 2015. Thesis, NSYSU. Accessed January 27, 2021. http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0810115-153930.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Kao, Shih-Ting. “Kawaii Works? Impacts of Brand-Customer Relationship and Message Tone on Advertising Effects of Spokes-Character.” 2015. Web. 27 Jan 2021.

Vancouver:

Kao S. Kawaii Works? Impacts of Brand-Customer Relationship and Message Tone on Advertising Effects of Spokes-Character. [Internet] [Thesis]. NSYSU; 2015. [cited 2021 Jan 27]. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0810115-153930.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Kao S. Kawaii Works? Impacts of Brand-Customer Relationship and Message Tone on Advertising Effects of Spokes-Character. [Thesis]. NSYSU; 2015. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0810115-153930

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


NSYSU

18. Yin, Mei-Nian. Green or Not? Influence of Organization Type and Consumer Participation on Green Product Evaluation.

Degree: Master, Business Management, 2016, NSYSU

 As the environmental consciousness rises among consumers, green products have become popular. Based on green consumption studies, we develop two studies to examine how consumer… (more)

Subjects/Keywords: product evaluation; consumer participation; co-branding; nonprofit organization; green product

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APA (6th Edition):

Yin, M. (2016). Green or Not? Influence of Organization Type and Consumer Participation on Green Product Evaluation. (Thesis). NSYSU. Retrieved from http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0214116-094627

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Yin, Mei-Nian. “Green or Not? Influence of Organization Type and Consumer Participation on Green Product Evaluation.” 2016. Thesis, NSYSU. Accessed January 27, 2021. http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0214116-094627.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Yin, Mei-Nian. “Green or Not? Influence of Organization Type and Consumer Participation on Green Product Evaluation.” 2016. Web. 27 Jan 2021.

Vancouver:

Yin M. Green or Not? Influence of Organization Type and Consumer Participation on Green Product Evaluation. [Internet] [Thesis]. NSYSU; 2016. [cited 2021 Jan 27]. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0214116-094627.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Yin M. Green or Not? Influence of Organization Type and Consumer Participation on Green Product Evaluation. [Thesis]. NSYSU; 2016. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0214116-094627

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


NSYSU

19. Wu, Yu-ping. Influences of Self Construal, Construal Level and Message Framing in Charitable Advertising.

Degree: Master, Business Management, 2013, NSYSU

 In daily life, ads sponsored by of different charity campaigns can be seen everywhere. Charitable promotion includes purchase-receipt donation, monetary donation, volunteering and material donation.… (more)

Subjects/Keywords: advertising effect; self-construal; construal level; message framing; charity advertising

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APA (6th Edition):

Wu, Y. (2013). Influences of Self Construal, Construal Level and Message Framing in Charitable Advertising. (Thesis). NSYSU. Retrieved from http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0318113-135051

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Wu, Yu-ping. “Influences of Self Construal, Construal Level and Message Framing in Charitable Advertising.” 2013. Thesis, NSYSU. Accessed January 27, 2021. http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0318113-135051.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Wu, Yu-ping. “Influences of Self Construal, Construal Level and Message Framing in Charitable Advertising.” 2013. Web. 27 Jan 2021.

Vancouver:

Wu Y. Influences of Self Construal, Construal Level and Message Framing in Charitable Advertising. [Internet] [Thesis]. NSYSU; 2013. [cited 2021 Jan 27]. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0318113-135051.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Wu Y. Influences of Self Construal, Construal Level and Message Framing in Charitable Advertising. [Thesis]. NSYSU; 2013. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0318113-135051

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


NSYSU

20. Hsu, Shih-chieh. Food Contagion Caused by Source's Body Size:Influences of Perceiver's Need for Touch and Type of Food.

Degree: Master, Business Management, 2013, NSYSU

 In retail environments, people donât like to buy a product which is touched by someone else. However consumers enjoy touching products to receive product information… (more)

Subjects/Keywords: type of food; vice; virtue; need for touch; contagion effect; contagion sourceâs body size

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APA (6th Edition):

Hsu, S. (2013). Food Contagion Caused by Source's Body Size:Influences of Perceiver's Need for Touch and Type of Food. (Thesis). NSYSU. Retrieved from http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0325113-134744

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Hsu, Shih-chieh. “Food Contagion Caused by Source's Body Size:Influences of Perceiver's Need for Touch and Type of Food.” 2013. Thesis, NSYSU. Accessed January 27, 2021. http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0325113-134744.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Hsu, Shih-chieh. “Food Contagion Caused by Source's Body Size:Influences of Perceiver's Need for Touch and Type of Food.” 2013. Web. 27 Jan 2021.

Vancouver:

Hsu S. Food Contagion Caused by Source's Body Size:Influences of Perceiver's Need for Touch and Type of Food. [Internet] [Thesis]. NSYSU; 2013. [cited 2021 Jan 27]. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0325113-134744.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Hsu S. Food Contagion Caused by Source's Body Size:Influences of Perceiver's Need for Touch and Type of Food. [Thesis]. NSYSU; 2013. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0325113-134744

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


NSYSU

21. Hsu, Hao-Wei. âTimeâ is Different! Effects of Mental Simulation and Product Type in Different Time Perspectives.

Degree: Master, Business Management, 2012, NSYSU

 âTimeâ is fleeting. People tend to ponder the needs in the present and develop procrastination for the future. Because of these tendencies, researchers in marketing… (more)

Subjects/Keywords: time window; mental simulation; search goods; experience goods; procrastination; temporal distance

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Hsu, H. (2012). âTimeâ is Different! Effects of Mental Simulation and Product Type in Different Time Perspectives. (Thesis). NSYSU. Retrieved from http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0801112-132820

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Hsu, Hao-Wei. “âTimeâ is Different! Effects of Mental Simulation and Product Type in Different Time Perspectives.” 2012. Thesis, NSYSU. Accessed January 27, 2021. http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0801112-132820.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Hsu, Hao-Wei. “âTimeâ is Different! Effects of Mental Simulation and Product Type in Different Time Perspectives.” 2012. Web. 27 Jan 2021.

Vancouver:

Hsu H. âTimeâ is Different! Effects of Mental Simulation and Product Type in Different Time Perspectives. [Internet] [Thesis]. NSYSU; 2012. [cited 2021 Jan 27]. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0801112-132820.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Hsu H. âTimeâ is Different! Effects of Mental Simulation and Product Type in Different Time Perspectives. [Thesis]. NSYSU; 2012. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0801112-132820

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


NSYSU

22. Ke, Chun-Hsiang. Influences of Celebrity Endorserï¼Service Type Fit on Service Advertising.

Degree: Master, Business Management, 2012, NSYSU

 Endorser is common in advertising for marketing strategies. The firms spend hundreds of million dollars to hire celebrities to endorse their products and brands. Appropriate… (more)

Subjects/Keywords: service advertising; schema congruity; match-up hypothesis; gender stereotype; celebrity endorser

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Ke, C. (2012). Influences of Celebrity Endorserï¼Service Type Fit on Service Advertising. (Thesis). NSYSU. Retrieved from http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0806112-113317

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Ke, Chun-Hsiang. “Influences of Celebrity Endorserï¼Service Type Fit on Service Advertising.” 2012. Thesis, NSYSU. Accessed January 27, 2021. http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0806112-113317.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Ke, Chun-Hsiang. “Influences of Celebrity Endorserï¼Service Type Fit on Service Advertising.” 2012. Web. 27 Jan 2021.

Vancouver:

Ke C. Influences of Celebrity Endorserï¼Service Type Fit on Service Advertising. [Internet] [Thesis]. NSYSU; 2012. [cited 2021 Jan 27]. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0806112-113317.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Ke C. Influences of Celebrity Endorserï¼Service Type Fit on Service Advertising. [Thesis]. NSYSU; 2012. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0806112-113317

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


NSYSU

23. Chen, Pei-Chi. Self-Focused or Other-Focused Appeal? Impacts of Non-Profit Organization Type and Cultural Differences on Cause-Related Marketing.

Degree: Master, Business Management, 2012, NSYSU

 ããWith the concern of corporate social responsibility, companies acting as a good citizen has become an important issue. Cause-related marketing (CRM) refers to a companyâs… (more)

Subjects/Keywords: National culture; Non-profit organization; Masculinity/femininity; Advertising appeal; Cause-related marketing

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Chen, P. (2012). Self-Focused or Other-Focused Appeal? Impacts of Non-Profit Organization Type and Cultural Differences on Cause-Related Marketing. (Thesis). NSYSU. Retrieved from http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0806112-130544

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Chen, Pei-Chi. “Self-Focused or Other-Focused Appeal? Impacts of Non-Profit Organization Type and Cultural Differences on Cause-Related Marketing.” 2012. Thesis, NSYSU. Accessed January 27, 2021. http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0806112-130544.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Chen, Pei-Chi. “Self-Focused or Other-Focused Appeal? Impacts of Non-Profit Organization Type and Cultural Differences on Cause-Related Marketing.” 2012. Web. 27 Jan 2021.

Vancouver:

Chen P. Self-Focused or Other-Focused Appeal? Impacts of Non-Profit Organization Type and Cultural Differences on Cause-Related Marketing. [Internet] [Thesis]. NSYSU; 2012. [cited 2021 Jan 27]. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0806112-130544.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Chen P. Self-Focused or Other-Focused Appeal? Impacts of Non-Profit Organization Type and Cultural Differences on Cause-Related Marketing. [Thesis]. NSYSU; 2012. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0806112-130544

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


NSYSU

24. Wu, Yuan-Ciao. Influences of Type of Metaphor, Product Type, and Gender Differences on Metaphor Advertising.

Degree: Master, Business Management, 2012, NSYSU

 Nowadays, consumers are lack of interest for advertisement because they are flooded by advertising. Therefore, advertisers try to motivate consumers to process ads. From the… (more)

Subjects/Keywords: gender differences; experience good; search good; product type; replacement metaphor; metaphor advertising; juxtaposition metaphor

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Wu, Y. (2012). Influences of Type of Metaphor, Product Type, and Gender Differences on Metaphor Advertising. (Thesis). NSYSU. Retrieved from http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0810112-160120

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Wu, Yuan-Ciao. “Influences of Type of Metaphor, Product Type, and Gender Differences on Metaphor Advertising.” 2012. Thesis, NSYSU. Accessed January 27, 2021. http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0810112-160120.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Wu, Yuan-Ciao. “Influences of Type of Metaphor, Product Type, and Gender Differences on Metaphor Advertising.” 2012. Web. 27 Jan 2021.

Vancouver:

Wu Y. Influences of Type of Metaphor, Product Type, and Gender Differences on Metaphor Advertising. [Internet] [Thesis]. NSYSU; 2012. [cited 2021 Jan 27]. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0810112-160120.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Wu Y. Influences of Type of Metaphor, Product Type, and Gender Differences on Metaphor Advertising. [Thesis]. NSYSU; 2012. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0810112-160120

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


NSYSU

25. Lin, Pei-Yu. Attractive Face Works? Influences of Service Type and Sex Congruence between Service Provider and Consumer in Service Advertising.

Degree: Master, Business Management, 2012, NSYSU

 According to human nature of having a taste for beauty, advertisers heavily rely on physical attractive male and female models as the product spokespersons to… (more)

Subjects/Keywords: service advertising; experience service; search service; type of service; service provider's physical attractiveness; gender congruence between service provider and customer

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Lin, P. (2012). Attractive Face Works? Influences of Service Type and Sex Congruence between Service Provider and Consumer in Service Advertising. (Thesis). NSYSU. Retrieved from http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0813112-113047

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Lin, Pei-Yu. “Attractive Face Works? Influences of Service Type and Sex Congruence between Service Provider and Consumer in Service Advertising.” 2012. Thesis, NSYSU. Accessed January 27, 2021. http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0813112-113047.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Lin, Pei-Yu. “Attractive Face Works? Influences of Service Type and Sex Congruence between Service Provider and Consumer in Service Advertising.” 2012. Web. 27 Jan 2021.

Vancouver:

Lin P. Attractive Face Works? Influences of Service Type and Sex Congruence between Service Provider and Consumer in Service Advertising. [Internet] [Thesis]. NSYSU; 2012. [cited 2021 Jan 27]. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0813112-113047.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Lin P. Attractive Face Works? Influences of Service Type and Sex Congruence between Service Provider and Consumer in Service Advertising. [Thesis]. NSYSU; 2012. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0813112-113047

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


NSYSU

26. Feng, Ching-Chiao. Influences of Product Type and Self-Construal on Type of Nostalgia in Advertising.

Degree: Master, Business Management, 2012, NSYSU

 The emotion of nostalgia, defined as âa sentimental longing for the pastâ. Studies have indicated that nostalgia, as a positive and social emotion, have the… (more)

Subjects/Keywords: historical nostalgia; product type; personal nostalgia; self-construal; nostalgia advertising

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Feng, C. (2012). Influences of Product Type and Self-Construal on Type of Nostalgia in Advertising. (Thesis). NSYSU. Retrieved from http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0814112-160933

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Feng, Ching-Chiao. “Influences of Product Type and Self-Construal on Type of Nostalgia in Advertising.” 2012. Thesis, NSYSU. Accessed January 27, 2021. http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0814112-160933.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Feng, Ching-Chiao. “Influences of Product Type and Self-Construal on Type of Nostalgia in Advertising.” 2012. Web. 27 Jan 2021.

Vancouver:

Feng C. Influences of Product Type and Self-Construal on Type of Nostalgia in Advertising. [Internet] [Thesis]. NSYSU; 2012. [cited 2021 Jan 27]. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0814112-160933.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Feng C. Influences of Product Type and Self-Construal on Type of Nostalgia in Advertising. [Thesis]. NSYSU; 2012. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0814112-160933

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


NSYSU

27. Leong, Si-kei. Is Slim Model Effective? Influences of Modelâs Body Size, Race and Product Type in Advertising.

Degree: Master, Business Management, 2011, NSYSU

 In daily life, information of losing weight or improving fitness can be seen everywhere. For example, being skinny is pretty and healthy. No matter in… (more)

Subjects/Keywords: hedonic product; body image; utilitarian product; product type; modelâs race; modelâs body size

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Leong, S. (2011). Is Slim Model Effective? Influences of Modelâs Body Size, Race and Product Type in Advertising. (Thesis). NSYSU. Retrieved from http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0830111-163119

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Leong, Si-kei. “Is Slim Model Effective? Influences of Modelâs Body Size, Race and Product Type in Advertising.” 2011. Thesis, NSYSU. Accessed January 27, 2021. http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0830111-163119.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Leong, Si-kei. “Is Slim Model Effective? Influences of Modelâs Body Size, Race and Product Type in Advertising.” 2011. Web. 27 Jan 2021.

Vancouver:

Leong S. Is Slim Model Effective? Influences of Modelâs Body Size, Race and Product Type in Advertising. [Internet] [Thesis]. NSYSU; 2011. [cited 2021 Jan 27]. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0830111-163119.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Leong S. Is Slim Model Effective? Influences of Modelâs Body Size, Race and Product Type in Advertising. [Thesis]. NSYSU; 2011. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0830111-163119

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


NSYSU

28. Lu, Kai-Hung. Applications of Intelligent Controllers for FACTS to Transient Stability Study of Large-Scale Renewable Energy Integrated with Power System.

Degree: PhD, Electrical Engineering, 2015, NSYSU

 The scale of nonlinearities and uncertainties of Renewable Energy System (RES) cause problems for dynamic control. This dissertation analyzes the dynamic and transient stability of… (more)

Subjects/Keywords: Flexible AC Transmission Systems; Genetic Ant Colony Optimization; Functional Link based Elman Neural Network; Renewable energy system; Functional Link based Novel Recurrent Fuzzy Neural Network; Adaptive Intelligent Control System

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Lu, K. (2015). Applications of Intelligent Controllers for FACTS to Transient Stability Study of Large-Scale Renewable Energy Integrated with Power System. (Doctoral Dissertation). NSYSU. Retrieved from http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0615115-141425

Chicago Manual of Style (16th Edition):

Lu, Kai-Hung. “Applications of Intelligent Controllers for FACTS to Transient Stability Study of Large-Scale Renewable Energy Integrated with Power System.” 2015. Doctoral Dissertation, NSYSU. Accessed January 27, 2021. http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0615115-141425.

MLA Handbook (7th Edition):

Lu, Kai-Hung. “Applications of Intelligent Controllers for FACTS to Transient Stability Study of Large-Scale Renewable Energy Integrated with Power System.” 2015. Web. 27 Jan 2021.

Vancouver:

Lu K. Applications of Intelligent Controllers for FACTS to Transient Stability Study of Large-Scale Renewable Energy Integrated with Power System. [Internet] [Doctoral dissertation]. NSYSU; 2015. [cited 2021 Jan 27]. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0615115-141425.

Council of Science Editors:

Lu K. Applications of Intelligent Controllers for FACTS to Transient Stability Study of Large-Scale Renewable Energy Integrated with Power System. [Doctoral Dissertation]. NSYSU; 2015. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0615115-141425

.