+publisher:"NSYSU" +contributor:("Ya-ching Lee")

NSYSU

1. Hung, Jung-chih. The Research of Instant-Messaging User Behavior.

Degree: Master, Communications Management, 2008, NSYSU

URL: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0514108-172221

► Instant Messaging ï¼IMï¼ has becomes an important tool of communication. Currently, eighty percent of the Internet users use IM to communicate each other. This study… (more)

Subjects/Keywords: Instant Messaging; Unified Theory of Acceptance and Use of Technology; Performance Expectancy; Effort Expectancy; Interpersonal-Communication Need

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6^th Edition):

Hung, J. (2008). The Research of Instant-Messaging User Behavior. (Thesis). NSYSU. Retrieved from http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0514108-172221

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16^th Edition):

Hung, Jung-chih. “The Research of Instant-Messaging User Behavior.” 2008. Thesis, NSYSU. Accessed June 05, 2020. http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0514108-172221.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7^th Edition):

Hung, Jung-chih. “The Research of Instant-Messaging User Behavior.” 2008. Web. 05 Jun 2020.

Vancouver:

Hung J. The Research of Instant-Messaging User Behavior. [Internet] [Thesis]. NSYSU; 2008. [cited 2020 Jun 05]. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0514108-172221.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Hung J. The Research of Instant-Messaging User Behavior. [Thesis]. NSYSU; 2008. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0514108-172221

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

NSYSU

2. Chu, Yu-hsin. The Influence of New Technology Adoption on the Enterprise Globalization.

Degree: Master, Communications Management, 2009, NSYSU

URL: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0130109-151301

► Nowadays, the new information technology develops rapidly and becomes a necessary tool of globalization, and it has triggered the trend of globalization. The rapid change… (more)

Subjects/Keywords: communication industry; globalization; new technology; industrial transformation; the characteristics of industries

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6^th Edition):

Chu, Y. (2009). The Influence of New Technology Adoption on the Enterprise Globalization. (Thesis). NSYSU. Retrieved from http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0130109-151301

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16^th Edition):

Chu, Yu-hsin. “The Influence of New Technology Adoption on the Enterprise Globalization.” 2009. Thesis, NSYSU. Accessed June 05, 2020. http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0130109-151301.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7^th Edition):

Chu, Yu-hsin. “The Influence of New Technology Adoption on the Enterprise Globalization.” 2009. Web. 05 Jun 2020.

Vancouver:

Chu Y. The Influence of New Technology Adoption on the Enterprise Globalization. [Internet] [Thesis]. NSYSU; 2009. [cited 2020 Jun 05]. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0130109-151301.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Chu Y. The Influence of New Technology Adoption on the Enterprise Globalization. [Thesis]. NSYSU; 2009. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0130109-151301

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

NSYSU

3. Liu, Li-kuan. A Study on the Consumer Attitudes Toward Location-based Mobile Advertising.

Degree: Master, Communications Management, 2009, NSYSU

URL: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0708109-140710

► The location-based advertising utilizes location-tracking technology to provide users commercial information according to the locations of their mobile devices. This study discussed impact factors on… (more)

Subjects/Keywords: location-based advertising; attitude toward advertising; mobile advertising; location-based service

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6^th Edition):

Liu, L. (2009). A Study on the Consumer Attitudes Toward Location-based Mobile Advertising. (Thesis). NSYSU. Retrieved from http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0708109-140710

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16^th Edition):

Liu, Li-kuan. “A Study on the Consumer Attitudes Toward Location-based Mobile Advertising.” 2009. Thesis, NSYSU. Accessed June 05, 2020. http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0708109-140710.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7^th Edition):

Liu, Li-kuan. “A Study on the Consumer Attitudes Toward Location-based Mobile Advertising.” 2009. Web. 05 Jun 2020.

Vancouver:

Liu L. A Study on the Consumer Attitudes Toward Location-based Mobile Advertising. [Internet] [Thesis]. NSYSU; 2009. [cited 2020 Jun 05]. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0708109-140710.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Liu L. A Study on the Consumer Attitudes Toward Location-based Mobile Advertising. [Thesis]. NSYSU; 2009. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0708109-140710

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

NSYSU

4. Cheng, Yung-chen. The Effects of Brand-Image Congruence on Sports Websites Sponsorship.

Degree: Master, Communications Management, 2009, NSYSU

URL: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0720109-122936

► This study aimed to investigate the influence of the brand-image congruence on consumersâ attitudes toward the sponsor, the advertisement, and the sports website, and it… (more)

Subjects/Keywords: attitude toward the sponsor; attitude toward the advertisement; brand-image congruence; attitude toward the sports website; sports involvement

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6^th Edition):

Cheng, Y. (2009). The Effects of Brand-Image Congruence on Sports Websites Sponsorship. (Thesis). NSYSU. Retrieved from http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0720109-122936

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16^th Edition):

Cheng, Yung-chen. “The Effects of Brand-Image Congruence on Sports Websites Sponsorship.” 2009. Thesis, NSYSU. Accessed June 05, 2020. http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0720109-122936.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7^th Edition):

Cheng, Yung-chen. “The Effects of Brand-Image Congruence on Sports Websites Sponsorship.” 2009. Web. 05 Jun 2020.

Vancouver:

Cheng Y. The Effects of Brand-Image Congruence on Sports Websites Sponsorship. [Internet] [Thesis]. NSYSU; 2009. [cited 2020 Jun 05]. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0720109-122936.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Cheng Y. The Effects of Brand-Image Congruence on Sports Websites Sponsorship. [Thesis]. NSYSU; 2009. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0720109-122936

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

NSYSU

5. Jian, Wei-se. The Relationships among Brand Image, Loyalty of Fans, Purchase Intention, and the Ways of Watching Baseball Games – Case Study of CPBL.

Degree: Master, Communications Management, 2009, NSYSU

URL: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0721109-150840

► The purpose of this study was to understand the relationships among brand image, loyalty of fans, and purchase intention. It also discussed the influence of… (more)

Subjects/Keywords: Ways of Watching Baseball Games; Purchase Intention; Loyalty of Fans; Brand Image; Professional Sport

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6^th Edition):

Jian, W. (2009). The Relationships among Brand Image, Loyalty of Fans, Purchase Intention, and the Ways of Watching Baseball Games – Case Study of CPBL. (Thesis). NSYSU. Retrieved from http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0721109-150840

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16^th Edition):

Jian, Wei-se. “The Relationships among Brand Image, Loyalty of Fans, Purchase Intention, and the Ways of Watching Baseball Games – Case Study of CPBL.” 2009. Thesis, NSYSU. Accessed June 05, 2020. http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0721109-150840.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7^th Edition):

Jian, Wei-se. “The Relationships among Brand Image, Loyalty of Fans, Purchase Intention, and the Ways of Watching Baseball Games – Case Study of CPBL.” 2009. Web. 05 Jun 2020.

Vancouver:

Jian W. The Relationships among Brand Image, Loyalty of Fans, Purchase Intention, and the Ways of Watching Baseball Games – Case Study of CPBL. [Internet] [Thesis]. NSYSU; 2009. [cited 2020 Jun 05]. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0721109-150840.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Jian W. The Relationships among Brand Image, Loyalty of Fans, Purchase Intention, and the Ways of Watching Baseball Games – Case Study of CPBL. [Thesis]. NSYSU; 2009. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0721109-150840

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

NSYSU

6. Pan, Chi-Ying. Uses and Gratifications Research on Content of Business Magazine Websites.

Degree: Master, Communications Management, 2010, NSYSU

URL: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0822110-115440

► The internet brings a great impact to the magazine industry no matter in the reading way or media form which also pushes magazines to setup… (more)

Subjects/Keywords: uses and gratifications theory; business magazine website; content quality

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6^th Edition):

Pan, C. (2010). Uses and Gratifications Research on Content of Business Magazine Websites. (Thesis). NSYSU. Retrieved from http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0822110-115440

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16^th Edition):

Pan, Chi-Ying. “Uses and Gratifications Research on Content of Business Magazine Websites.” 2010. Thesis, NSYSU. Accessed June 05, 2020. http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0822110-115440.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7^th Edition):

Pan, Chi-Ying. “Uses and Gratifications Research on Content of Business Magazine Websites.” 2010. Web. 05 Jun 2020.

Vancouver:

Pan C. Uses and Gratifications Research on Content of Business Magazine Websites. [Internet] [Thesis]. NSYSU; 2010. [cited 2020 Jun 05]. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0822110-115440.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Pan C. Uses and Gratifications Research on Content of Business Magazine Websites. [Thesis]. NSYSU; 2010. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0822110-115440

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

NSYSU

7. Wong, Yi-chia. The Comparative Study on Consumer Decision-Making for Taiwanese and Hollywood Films.

Degree: Master, Communications Management, 2010, NSYSU

URL: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0825110-215733

► In 2008, the Taiwanese film âCape No. 7â set the record of 500,000,000 box offices. Then this year also has the hot movie âWanhuaâ. People… (more)

Subjects/Keywords: cultural proximity; Taiwanese films; consumer behavior; Hollywood

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6^th Edition):

Wong, Y. (2010). The Comparative Study on Consumer Decision-Making for Taiwanese and Hollywood Films. (Thesis). NSYSU. Retrieved from http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0825110-215733

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16^th Edition):

Wong, Yi-chia. “The Comparative Study on Consumer Decision-Making for Taiwanese and Hollywood Films.” 2010. Thesis, NSYSU. Accessed June 05, 2020. http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0825110-215733.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7^th Edition):

Wong, Yi-chia. “The Comparative Study on Consumer Decision-Making for Taiwanese and Hollywood Films.” 2010. Web. 05 Jun 2020.

Vancouver:

Wong Y. The Comparative Study on Consumer Decision-Making for Taiwanese and Hollywood Films. [Internet] [Thesis]. NSYSU; 2010. [cited 2020 Jun 05]. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0825110-215733.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Wong Y. The Comparative Study on Consumer Decision-Making for Taiwanese and Hollywood Films. [Thesis]. NSYSU; 2010. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0825110-215733

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

NSYSU

8. Lu, Hsin-yi. The Study of How Drama Program Brand Equity Affects Audience Viewing Behavior.

Degree: Master, Communications Management, 2011, NSYSU

URL: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0614111-162019

► The media environment have changed constantly in the nowadays. Even though audiences can use a variety of the media, the ratings of watching programs by… (more)

Subjects/Keywords: media brand equity; drama programs; the types of audiences; brand equity

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6^th Edition):

Lu, H. (2011). The Study of How Drama Program Brand Equity Affects Audience Viewing Behavior. (Thesis). NSYSU. Retrieved from http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0614111-162019

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16^th Edition):

Lu, Hsin-yi. “The Study of How Drama Program Brand Equity Affects Audience Viewing Behavior.” 2011. Thesis, NSYSU. Accessed June 05, 2020. http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0614111-162019.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7^th Edition):

Lu, Hsin-yi. “The Study of How Drama Program Brand Equity Affects Audience Viewing Behavior.” 2011. Web. 05 Jun 2020.

Vancouver:

Lu H. The Study of How Drama Program Brand Equity Affects Audience Viewing Behavior. [Internet] [Thesis]. NSYSU; 2011. [cited 2020 Jun 05]. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0614111-162019.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Lu H. The Study of How Drama Program Brand Equity Affects Audience Viewing Behavior. [Thesis]. NSYSU; 2011. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0614111-162019

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

NSYSU

9. Chou, Chi-Ting. Third-Person Effect in Pap Smear Advertisements.

Degree: Master, Communications Management, 2011, NSYSU

URL: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0701111-163109

► This study explores whether the third-person effect caused by the Pap smear advertisements appear & if they turn viewers into actions. The degree that the… (more)

Subjects/Keywords: behavior intention; sexual attitude; advertising appeal; third-person effect

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6^th Edition):

Chou, C. (2011). Third-Person Effect in Pap Smear Advertisements. (Thesis). NSYSU. Retrieved from http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0701111-163109

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16^th Edition):

Chou, Chi-Ting. “Third-Person Effect in Pap Smear Advertisements.” 2011. Thesis, NSYSU. Accessed June 05, 2020. http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0701111-163109.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7^th Edition):

Chou, Chi-Ting. “Third-Person Effect in Pap Smear Advertisements.” 2011. Web. 05 Jun 2020.

Vancouver:

Chou C. Third-Person Effect in Pap Smear Advertisements. [Internet] [Thesis]. NSYSU; 2011. [cited 2020 Jun 05]. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0701111-163109.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Chou C. Third-Person Effect in Pap Smear Advertisements. [Thesis]. NSYSU; 2011. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0701111-163109

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

NSYSU

10. Wu, Cheng-ying. The Cognitive Dissonance Theory and Trust of Online Word-of-Mouth Recommendation.

Degree: Master, Communications Management, 2011, NSYSU

URL: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0714111-023034

► Because of the popularity of the internet, consumers make purchase decision based on online word-of-mouth recommendation. However, this is risky. Many consumer find that what… (more)

Subjects/Keywords: Cognitive Dissonance; Online word-of-mouth; Risk Relieve Strategies

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6^th Edition):

Wu, C. (2011). The Cognitive Dissonance Theory and Trust of Online Word-of-Mouth Recommendation. (Thesis). NSYSU. Retrieved from http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0714111-023034

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16^th Edition):

Wu, Cheng-ying. “The Cognitive Dissonance Theory and Trust of Online Word-of-Mouth Recommendation.” 2011. Thesis, NSYSU. Accessed June 05, 2020. http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0714111-023034.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7^th Edition):

Wu, Cheng-ying. “The Cognitive Dissonance Theory and Trust of Online Word-of-Mouth Recommendation.” 2011. Web. 05 Jun 2020.

Vancouver:

Wu C. The Cognitive Dissonance Theory and Trust of Online Word-of-Mouth Recommendation. [Internet] [Thesis]. NSYSU; 2011. [cited 2020 Jun 05]. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0714111-023034.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Wu C. The Cognitive Dissonance Theory and Trust of Online Word-of-Mouth Recommendation. [Thesis]. NSYSU; 2011. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0714111-023034

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

NSYSU

11. Chen, Aie-lien. Research of The Baby Boomers' Intent to Continue Shopping Online.

Degree: Master, Communications Management, 2013, NSYSU

URL: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0631113-105847

► This research intends to study the reasons why the Baby Boomer consumers continue to shop online. This research uses a dual model to discover that… (more)

Subjects/Keywords: Baby Boomer; Continued Intention to Use; Loyalty; Online Shopping; Switching Cost; Dual Model

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6^th Edition):

Chen, A. (2013). Research of The Baby Boomers' Intent to Continue Shopping Online. (Thesis). NSYSU. Retrieved from http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0631113-105847

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16^th Edition):

Chen, Aie-lien. “Research of The Baby Boomers' Intent to Continue Shopping Online.” 2013. Thesis, NSYSU. Accessed June 05, 2020. http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0631113-105847.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7^th Edition):

Chen, Aie-lien. “Research of The Baby Boomers' Intent to Continue Shopping Online.” 2013. Web. 05 Jun 2020.

Vancouver:

Chen A. Research of The Baby Boomers' Intent to Continue Shopping Online. [Internet] [Thesis]. NSYSU; 2013. [cited 2020 Jun 05]. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0631113-105847.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Chen A. Research of The Baby Boomers' Intent to Continue Shopping Online. [Thesis]. NSYSU; 2013. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0631113-105847

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

NSYSU

12. Wen, Chun-yi. The Third-Person Effect of Micro-Cosmetic Surgery News.

Degree: Master, Communications Management, 2014, NSYSU

URL: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0113114-105557

► The micro cosmetic surgery industry in Taiwan has prospered rapidly in recent years. Despite the risks involved, numerous people have positive attitudes toward micro cosmetic… (more)

▼ The micro cosmetic surgery industry in Taiwan has prospered rapidly in recent years. Despite the risks involved, numerous people have positive attitudes toward micro cosmetic surgery because of relevant demands in their career and personal life, as well as social perceptions. By contrast, some people have always been indifferent or opposed to micro cosmetic surgery. The primary objective of this study was to clarify the relationship between differing opinions regarding micro cosmetic surgery and the third-person effect, and the possible factors that influence peopleâs future intentions to undergo micro cosmetic surgery. We investigated positive and negative news reports about micro cosmetic surgery to explore whether news reports produce a third-person effect. In addition, we examined whether peopleâs future intentions to undergo micro cosmetic surgery are influenced by optimistic bias, social desirability, message involvement, and third-person effects. This study was based on a 2 x 2 (intentions: intentions to undergo micro cosmetic surgery or not; message types: positive and negative news reports regarding micro cosmetic surgery) 2-factor experimental design. Optimistic bias, social desirability, and message involvement were used as intervening variables. Moreover, we adopted a between-subjects research design, that is, the participants were evenly divided into those who had read positive news reports of micro cosmetic surgery and those who had read negative news reports. Overall, 421 daytime university students participated in this study. The results showed that the third-person effect produced by negative messages regarding micro cosmetic surgery did not exceed that produced by positive messages regarding micro cosmetic surgery. A significant relationship was observed between optimistic bias, social desirability, message involvement, and third-person effects. Furthermore, message desirability and perceptions of third-person effects can be used to effectively predict peopleâs future intentions to undergo micro cosmetic surgery. We recommend that future studies examine the messages presented in various media and explore other possible factors that influence peopleâs intentions to undergo micro cosmetic surgery. Advisors/Committee Members: Tsun-Yao Hou (chair), Shih-Jaey Tseng (chair), Ya- Ching Lee (committee member), Sue-Jen Lin (committee member).

Subjects/Keywords: social desirability; optimistic bias; third-person perception differential; third-person effects; news reports of micro cosmetic surgery

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6^th Edition):

Wen, C. (2014). The Third-Person Effect of Micro-Cosmetic Surgery News. (Thesis). NSYSU. Retrieved from http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0113114-105557

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16^th Edition):

Wen, Chun-yi. “The Third-Person Effect of Micro-Cosmetic Surgery News.” 2014. Thesis, NSYSU. Accessed June 05, 2020. http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0113114-105557.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7^th Edition):

Wen, Chun-yi. “The Third-Person Effect of Micro-Cosmetic Surgery News.” 2014. Web. 05 Jun 2020.

Vancouver:

Wen C. The Third-Person Effect of Micro-Cosmetic Surgery News. [Internet] [Thesis]. NSYSU; 2014. [cited 2020 Jun 05]. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0113114-105557.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Wen C. The Third-Person Effect of Micro-Cosmetic Surgery News. [Thesis]. NSYSU; 2014. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0113114-105557

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

NSYSU

13. Lai, Chun-Hung. Facebook overexposureï¼Privacy protection for Facebook users.

Degree: Master, Institute of Marketing Communication, 2014, NSYSU

URL: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0921114-172126

► The study mainly focuses on exploring the behavior and reaction of Facebook users encountering invasion of privacy via analyzing Amarican and European Union (EU) privacy… (more)

Subjects/Keywords: Facebook; personal information protection; privacy; reasonable expectation of privacy; social media

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6^th Edition):

Lai, C. (2014). Facebook overexposureï¼Privacy protection for Facebook users. (Thesis). NSYSU. Retrieved from http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0921114-172126

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16^th Edition):

Lai, Chun-Hung. “Facebook overexposureï¼Privacy protection for Facebook users.” 2014. Thesis, NSYSU. Accessed June 05, 2020. http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0921114-172126.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7^th Edition):

Lai, Chun-Hung. “Facebook overexposureï¼Privacy protection for Facebook users.” 2014. Web. 05 Jun 2020.

Vancouver:

Lai C. Facebook overexposureï¼Privacy protection for Facebook users. [Internet] [Thesis]. NSYSU; 2014. [cited 2020 Jun 05]. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0921114-172126.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Lai C. Facebook overexposureï¼Privacy protection for Facebook users. [Thesis]. NSYSU; 2014. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0921114-172126

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

NSYSU

14. Hsu, Wen-Ling. Relationship Marketing for Tzu Chi DAAI TV.

Degree: Master, Institute of Marketing Communication, 2015, NSYSU

URL: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0020115-155907

► This research aims to build the framework of relationship marketing for the non-profit television station. Therefore, the study discusses the relationship benefits, relationship quality and… (more)

▼ This research aims to build the framework of relationship marketing for the non-profit television station. Therefore, the study discusses the relationship benefits, relationship quality and the impact on audience loyalty when Da-Ai Television Station deliver its service by using relationship marketing. Hence, Da-Ai Television Station is the main research subject and the personal interviews are the main research method. The findings showed that Da-Ai Television Station adopting the model of relationship marketing had brought a distinguished increase in audience loyalty because audience could receive more relationship benefits and relationship quality. Also, results found that most audience watched Da-Ai Television Station due to its corporate image, thus increasing their loyalty. If non-profit television stations build the relationship benefits along with the relationship quality, that is, those stations need to emphasize the relationship marketing model, the audience loyalty will therefore be enhanced, a positive effect. First of all, to construct relationship benefits, three aspects should be concerned, confidence benefits, social benefits, and special treatment benefits. The confidence benefits place stress on corporate image while the social benefits focus on the interpersonal relationship expansion. Secondly, to create special treatment benefits, extra opportunities to practice virtue are rather vital. Thirdly, to improve relationship quality, the programs of the non-profit television station is considered essential that could be qualified into two factors, satisfied and commitment. Finally, the audience loyalty can be boosted through combining relationship benefits and relationship quality in order to maintain the incoming of the resources for the non-profit organizations, and meanwhile, the mission of protecting public interests could also be accomplished. Advisors/Committee Members: Ya- Ching Lee (committee member), Cheng An-Shou (chair), Yann-long Chen (chair).

Subjects/Keywords: relationship marketing; loyalty; Non-profit organizationsr; relationship benefits; relationship quality

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6^th Edition):

Hsu, W. (2015). Relationship Marketing for Tzu Chi DAAI TV. (Thesis). NSYSU. Retrieved from http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0020115-155907

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16^th Edition):

Hsu, Wen-Ling. “Relationship Marketing for Tzu Chi DAAI TV.” 2015. Thesis, NSYSU. Accessed June 05, 2020. http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0020115-155907.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7^th Edition):

Hsu, Wen-Ling. “Relationship Marketing for Tzu Chi DAAI TV.” 2015. Web. 05 Jun 2020.

Vancouver:

Hsu W. Relationship Marketing for Tzu Chi DAAI TV. [Internet] [Thesis]. NSYSU; 2015. [cited 2020 Jun 05]. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0020115-155907.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Hsu W. Relationship Marketing for Tzu Chi DAAI TV. [Thesis]. NSYSU; 2015. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0020115-155907

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

NSYSU

15. Chein, Yi-Jun. Study of The Restrain to P2P Software on The TANet.

Degree: Master, Communications Management, 2009, NSYSU

URL: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0722109-165757

► The problem of copyright infringement has always been a focus of concern of copyright owners and law enforcement units. P2P (peer-to-peer) software is one of… (more)

Subjects/Keywords: policy; copyright; P2P; TANet; piracy

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6^th Edition):

Chein, Y. (2009). Study of The Restrain to P2P Software on The TANet. (Thesis). NSYSU. Retrieved from http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0722109-165757

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16^th Edition):

Chein, Yi-Jun. “Study of The Restrain to P2P Software on The TANet.” 2009. Thesis, NSYSU. Accessed June 05, 2020. http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0722109-165757.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7^th Edition):

Chein, Yi-Jun. “Study of The Restrain to P2P Software on The TANet.” 2009. Web. 05 Jun 2020.

Vancouver:

Chein Y. Study of The Restrain to P2P Software on The TANet. [Internet] [Thesis]. NSYSU; 2009. [cited 2020 Jun 05]. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0722109-165757.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Chein Y. Study of The Restrain to P2P Software on The TANet. [Thesis]. NSYSU; 2009. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0722109-165757

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

NSYSU

16. Feng, Yu-tang. The Eye-Catching Content for Social Media ï¼ A Study on Men's Fashion Magazine.

Degree: Master, Institute of Marketing Communication, 2015, NSYSU

URL: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0603115-164624

► This study take menâs fashion magazines fans page members as research subject. We based on the customer value theory and investigate how the menâs fashion… (more)

Subjects/Keywords: Content marketing; Brand love; Customer value; Fans page; Purchase intention.

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6^th Edition):

Feng, Y. (2015). The Eye-Catching Content for Social Media ï¼ A Study on Men's Fashion Magazine. (Thesis). NSYSU. Retrieved from http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0603115-164624

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16^th Edition):

Feng, Yu-tang. “The Eye-Catching Content for Social Media ï¼ A Study on Men's Fashion Magazine.” 2015. Thesis, NSYSU. Accessed June 05, 2020. http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0603115-164624.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7^th Edition):

Feng, Yu-tang. “The Eye-Catching Content for Social Media ï¼ A Study on Men's Fashion Magazine.” 2015. Web. 05 Jun 2020.

Vancouver:

Feng Y. The Eye-Catching Content for Social Media ï¼ A Study on Men's Fashion Magazine. [Internet] [Thesis]. NSYSU; 2015. [cited 2020 Jun 05]. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0603115-164624.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Feng Y. The Eye-Catching Content for Social Media ï¼ A Study on Men's Fashion Magazine. [Thesis]. NSYSU; 2015. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0603115-164624

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

NSYSU

17. Ho, Yling-Ling. The effect of gamification branded APP on brand attitude and purchase intention.

Degree: Master, Institute of Marketing Communication, 2017, NSYSU

URL: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0109117-125859

► Mobile marketing prevailed over the world, many companies started to develop theirs branded APP, most of which are implementing mobile strategies and are developing the… (more)

Subjects/Keywords: branded application; application; brand; gamification; flow; purchase intention; brand attitude

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6^th Edition):

Ho, Y. (2017). The effect of gamification branded APP on brand attitude and purchase intention. (Thesis). NSYSU. Retrieved from http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0109117-125859

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16^th Edition):

Ho, Yling-Ling. “The effect of gamification branded APP on brand attitude and purchase intention.” 2017. Thesis, NSYSU. Accessed June 05, 2020. http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0109117-125859.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7^th Edition):

Ho, Yling-Ling. “The effect of gamification branded APP on brand attitude and purchase intention.” 2017. Web. 05 Jun 2020.

Vancouver:

Ho Y. The effect of gamification branded APP on brand attitude and purchase intention. [Internet] [Thesis]. NSYSU; 2017. [cited 2020 Jun 05]. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0109117-125859.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Ho Y. The effect of gamification branded APP on brand attitude and purchase intention. [Thesis]. NSYSU; 2017. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0109117-125859

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

NSYSU

18. Fan, Ya-Ting. The Influence of Conspicuous Check-in on Brand Equity from the Perspective of Envy.

Degree: Master, Master of Business Administration Program in International Business, 2016, NSYSU

URL: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-1120115-194337

► The object of this research is to determine how Facebook check-in influences the brand showed in post wall by using envy as a mediator. Additionally,… (more)

Subjects/Keywords: Facebook Check-In; Tie strength; Envy theory; Brand equity

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6^th Edition):

Fan, Y. (2016). The Influence of Conspicuous Check-in on Brand Equity from the Perspective of Envy. (Thesis). NSYSU. Retrieved from http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-1120115-194337

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16^th Edition):

Fan, Ya-Ting. “The Influence of Conspicuous Check-in on Brand Equity from the Perspective of Envy.” 2016. Thesis, NSYSU. Accessed June 05, 2020. http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-1120115-194337.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7^th Edition):

Fan, Ya-Ting. “The Influence of Conspicuous Check-in on Brand Equity from the Perspective of Envy.” 2016. Web. 05 Jun 2020.

Vancouver:

Fan Y. The Influence of Conspicuous Check-in on Brand Equity from the Perspective of Envy. [Internet] [Thesis]. NSYSU; 2016. [cited 2020 Jun 05]. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-1120115-194337.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Fan Y. The Influence of Conspicuous Check-in on Brand Equity from the Perspective of Envy. [Thesis]. NSYSU; 2016. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-1120115-194337

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

NSYSU

19. Liao, Shu-Ting. Close to Your HeartâThe Effect of Sticker Marketing on Brand and Purchase Intention.

Degree: Master, Institute of Marketing Communication, 2016, NSYSU

URL: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0607116-150045

► Line Stickers have the power of emotional marketing that can bring greater spread multiplying effects to the brand, and increase brandâs awareness. However, itâs not… (more)

Subjects/Keywords: purchase intention; self-congruence; spokes-characters; pictures; stickers; Line; brand

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6^th Edition):

Liao, S. (2016). Close to Your HeartâThe Effect of Sticker Marketing on Brand and Purchase Intention. (Thesis). NSYSU. Retrieved from http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0607116-150045

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16^th Edition):

Liao, Shu-Ting. “Close to Your HeartâThe Effect of Sticker Marketing on Brand and Purchase Intention.” 2016. Thesis, NSYSU. Accessed June 05, 2020. http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0607116-150045.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7^th Edition):

Liao, Shu-Ting. “Close to Your HeartâThe Effect of Sticker Marketing on Brand and Purchase Intention.” 2016. Web. 05 Jun 2020.

Vancouver:

Liao S. Close to Your HeartâThe Effect of Sticker Marketing on Brand and Purchase Intention. [Internet] [Thesis]. NSYSU; 2016. [cited 2020 Jun 05]. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0607116-150045.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Liao S. Close to Your HeartâThe Effect of Sticker Marketing on Brand and Purchase Intention. [Thesis]. NSYSU; 2016. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0607116-150045

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

NSYSU

20. Wu, Yu-Xiang. Understanding political participation and self-presentation on Facebook: A cultural perspective.

Degree: Master, Institute of Marketing Communication, 2016, NSYSU

URL: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0619116-130749

► Founded in 2006, Facebook is one of the most popular social network sites around the world, and it also has the highest penetration in Taiwan.… (more)

Subjects/Keywords: Facebook; self-presentation; face; guanxi; harmony; political participation

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6^th Edition):

Wu, Y. (2016). Understanding political participation and self-presentation on Facebook: A cultural perspective. (Thesis). NSYSU. Retrieved from http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0619116-130749

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16^th Edition):

Wu, Yu-Xiang. “Understanding political participation and self-presentation on Facebook: A cultural perspective.” 2016. Thesis, NSYSU. Accessed June 05, 2020. http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0619116-130749.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7^th Edition):

Wu, Yu-Xiang. “Understanding political participation and self-presentation on Facebook: A cultural perspective.” 2016. Web. 05 Jun 2020.

Vancouver:

Wu Y. Understanding political participation and self-presentation on Facebook: A cultural perspective. [Internet] [Thesis]. NSYSU; 2016. [cited 2020 Jun 05]. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0619116-130749.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Wu Y. Understanding political participation and self-presentation on Facebook: A cultural perspective. [Thesis]. NSYSU; 2016. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0619116-130749

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

NSYSU

21. Ping Hsueh, I. Brand equity of Non-profit organization website.

Degree: Master, Communications Management, 2012, NSYSU

URL: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0910112-192155

► This study explored non-profit organization using a qualitative method (in-depth Interview). The research objective of this paper is to analyze the content of Strong Brand… (more)

Subjects/Keywords: Brand Equity; Website Brand Equity; Non-Profit Organization

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6^th Edition):

Ping Hsueh, I. (2012). Brand equity of Non-profit organization website. (Thesis). NSYSU. Retrieved from http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0910112-192155

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16^th Edition):

Ping Hsueh, I. “Brand equity of Non-profit organization website.” 2012. Thesis, NSYSU. Accessed June 05, 2020. http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0910112-192155.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7^th Edition):

Ping Hsueh, I. “Brand equity of Non-profit organization website.” 2012. Web. 05 Jun 2020.

Vancouver:

Ping Hsueh I. Brand equity of Non-profit organization website. [Internet] [Thesis]. NSYSU; 2012. [cited 2020 Jun 05]. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0910112-192155.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Ping Hsueh I. Brand equity of Non-profit organization website. [Thesis]. NSYSU; 2012. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0910112-192155

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

NSYSU

22. Yang, Meng-yin. Citymarketing Indicators by Local Governments in Taiwan _A Study of Audiovisual Policy of Kaohsiung City Government in 2007-2010.

Degree: Master, Communications Management, 2012, NSYSU

URL: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0911112-100401

► Playing an active supporting role in the development of film and TV industry is becoming an innovative city marketing strategy adopted by local governments in… (more)

▼ Playing an active supporting role in the development of film and TV industry is becoming an innovative city marketing strategy adopted by local governments in Taiwan recent years. The performance of a film and the outcome of city marketing policy involve a myriad of factors, and there lacks systemic indicators for local governments to evaluate the effect of city marketing through films and TV grams. This study, by exploring the cases of Kaohsiung City Governmentâs efforts in supporting the development of film and TV industry, attempts to shed light on the strategic thinking in city marketing where âpublic sectorâ is the main body, âlocalâ is the focus of marketing, and âdeveloping film and TV industryâ is the methodology. This study employs the case study methodology, using the audiovisual policy of Kaohsiung City Government for case study. Through literature review and examination of theories on city marketing, this study sums up indicators and success factors mentioned in the literature to develop operational definitions for the film and TV industry and establish preliminary evaluation indicators. Furthermore, the study seeks out a representative panel of experts and uses the âmodified Delphi methodologyâ to obtain judgments and feedbacks for the indicators to render the construction of indicators more emblematic. Through questionnaire survey of 20 experts from the film and TV industry, academia, media, interested parties and public sector, this study constructs 38 evaluation indicators in five aspects, which are âlong-term goal oriented and using local resourcesâ, âstrengthening executive team and building local consensusâ, âenhancing policy consensus and consolidating local resourcesâ, âstrengthening the contents of film or TV works with award-winning potential and stepping up international marketingâ and âestablishing city brand and bringing in touristsâ, for city marketing through film and TV industry. Advisors/Committee Members: ching%20Yang%22%29&pagesize-30">Chun-ching Yang (committee member), Hsuan-yi Chou (chair), Luke H.C. Hsiao (chair), ching%20Lee%22%29&pagesize-30">Ya-ching Lee (committee member).

Subjects/Keywords: film and TV industry; city government; construction of indicators; Kaohsiung City Government

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6^th Edition):

Yang, M. (2012). Citymarketing Indicators by Local Governments in Taiwan _A Study of Audiovisual Policy of Kaohsiung City Government in 2007-2010. (Thesis). NSYSU. Retrieved from http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0911112-100401

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16^th Edition):

Yang, Meng-yin. “Citymarketing Indicators by Local Governments in Taiwan _A Study of Audiovisual Policy of Kaohsiung City Government in 2007-2010.” 2012. Thesis, NSYSU. Accessed June 05, 2020. http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0911112-100401.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7^th Edition):

Yang, Meng-yin. “Citymarketing Indicators by Local Governments in Taiwan _A Study of Audiovisual Policy of Kaohsiung City Government in 2007-2010.” 2012. Web. 05 Jun 2020.

Vancouver:

Yang M. Citymarketing Indicators by Local Governments in Taiwan _A Study of Audiovisual Policy of Kaohsiung City Government in 2007-2010. [Internet] [Thesis]. NSYSU; 2012. [cited 2020 Jun 05]. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0911112-100401.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Yang M. Citymarketing Indicators by Local Governments in Taiwan _A Study of Audiovisual Policy of Kaohsiung City Government in 2007-2010. [Thesis]. NSYSU; 2012. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0911112-100401

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

NSYSU

23. Chang, Shu-Chen. The Effect on Local Promotion by Preliminary Administrative Agencyï¼A Case Study on â2009 Green Bamboo Shoots Festival in Haifengâ by Pingtung City Office.

Degree: Master, Communications Management, 2012, NSYSU

URL: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0131112-120010

► This study is a case study on promotion of â2009 Green Bamboo Shoots Festival in Haifengâ hosted by Pingtung City Office. The main emphasis is… (more)

▼ This study is a case study on promotion of â2009 Green Bamboo Shoots Festival in Haifengâ hosted by Pingtung City Office. The main emphasis is to explore what resources, marketing strategies, limitations & difficulties as well as the effect that Pingtung City Office, a preliminary administrative agency, experienced when it promoted local products. By means of documentary analysis, questionnaires, and interviews, this study analyzed data and makes suggestion as well as conclusion as follows: Conclusion: (1) This festival was hosted by administrative agency. It was a bureaucratic top -bottom decision-making model which is conducted by governmental budget arrangement and the official authority involvement. Furthermore, related manufacturers, civil representatives, Lee chiefs, bamboo farmers all participated in this event. As a result, the resources were integrated leading to powerful mobility and promotion which was beneficial to activities and product promotion. (2) Five indicators include reputation (exposure to medium), civil participation and satisfaction, sale volume, sale channel and cultural creativity event. According to the survey, the level of civil participation and satisfaction is fairly high, and the level of exposure to medium, sale volume, and sale channel is increasing, yet no indication of cultural creativity events concerning locals. (3) Pingtung City Office, the host for âGreen Bamboo Shoots Festival in Haifengâ, shall invite more community development associations, local institutes & organizations so that a sense of union can foster with a view to more participation of locals for local affairs. Findingsï¼ (1)Most people knew this event through traditional flyers and bannersï¼the next medium were TV and paper. Therefore, flyers and banners led to the best advertisement which effectively attracted senior locals. (2)Nearly 90% of participants indicate their satisfaction, but the majority of participants are the senior homemakers in the neighborhood. The tourism benefit and promotion effect are limited. (3)Produce promotion classes fail to integrate farmers, green bamboo shoot production & promotion as well planting and skill management due to cause of personnel and benefit. Consequently, it influences popularity of improving produce technique and future promotion. Suggestions: (1) Civil participation is essential for any official promotion events. According to this case study, it is important to strengthen active civil participation in order to lift promotion effect. (2) Produce promotion classes is one of factors affecting produce promotion. For this case, the integration of farmers, green bamboo shoot production & promotion as well planting and skill management fail to function well as a result of conflict between personnel and benefit. Such situation affects produce promotion and the preliminary administrative agency is obligated to help them. (3) Based on the questionnaire results, the most effective medium are flyers and banners followed by TV and paper which are related to senior locals. It is… Advisors/Committee Members: Ching%20Yang%22%29&pagesize-30">Chun-Ching Yang (committee member), Sue-Jen Lin (chair), Ching%20Lee%22%29&pagesize-30">YA-Ching Lee (committee member), Hong-Chin Shiao (chair).

Subjects/Keywords: Preliminary Administrative Agency; Green Bamboo; Influencing Factors; Effect; Local Promotion

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6^th Edition):

Chang, S. (2012). The Effect on Local Promotion by Preliminary Administrative Agencyï¼A Case Study on â2009 Green Bamboo Shoots Festival in Haifengâ by Pingtung City Office. (Thesis). NSYSU. Retrieved from http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0131112-120010

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16^th Edition):

Chang, Shu-Chen. “The Effect on Local Promotion by Preliminary Administrative Agencyï¼A Case Study on â2009 Green Bamboo Shoots Festival in Haifengâ by Pingtung City Office.” 2012. Thesis, NSYSU. Accessed June 05, 2020. http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0131112-120010.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7^th Edition):

Chang, Shu-Chen. “The Effect on Local Promotion by Preliminary Administrative Agencyï¼A Case Study on â2009 Green Bamboo Shoots Festival in Haifengâ by Pingtung City Office.” 2012. Web. 05 Jun 2020.

Vancouver:

Chang S. The Effect on Local Promotion by Preliminary Administrative Agencyï¼A Case Study on â2009 Green Bamboo Shoots Festival in Haifengâ by Pingtung City Office. [Internet] [Thesis]. NSYSU; 2012. [cited 2020 Jun 05]. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0131112-120010.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Chang S. The Effect on Local Promotion by Preliminary Administrative Agencyï¼A Case Study on â2009 Green Bamboo Shoots Festival in Haifengâ by Pingtung City Office. [Thesis]. NSYSU; 2012. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0131112-120010

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

NSYSU

24. Hung, Hsuan-Hao. The effect of emotion on brand attitude of Facebook fanpage.

Degree: Master, Communications Management, 2012, NSYSU

URL: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0402112-153639

► The expansion of Internet promotes the rise of social media. The appeal of social marketing leads the enterprises start to set up fanpage on Facebook… (more)

Subjects/Keywords: brand attitude; emotion labor; Facebook; emotion; emotional appeal

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6^th Edition):

Hung, H. (2012). The effect of emotion on brand attitude of Facebook fanpage. (Thesis). NSYSU. Retrieved from http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0402112-153639

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16^th Edition):

Hung, Hsuan-Hao. “The effect of emotion on brand attitude of Facebook fanpage.” 2012. Thesis, NSYSU. Accessed June 05, 2020. http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0402112-153639.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7^th Edition):

Hung, Hsuan-Hao. “The effect of emotion on brand attitude of Facebook fanpage.” 2012. Web. 05 Jun 2020.

Vancouver:

Hung H. The effect of emotion on brand attitude of Facebook fanpage. [Internet] [Thesis]. NSYSU; 2012. [cited 2020 Jun 05]. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0402112-153639.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Hung H. The effect of emotion on brand attitude of Facebook fanpage. [Thesis]. NSYSU; 2012. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0402112-153639

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

NSYSU

25. Chang, Hsuan. The Research of Participation in Anti-fans Groups on Facebook.

Degree: Master, Communications Management, 2012, NSYSU

URL: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0501112-002540

► As the growing of social media and user-generated content phenomena, SNSs (Social Networking Sites) become a critical platform for people to join the virtual community… (more)

Subjects/Keywords: U&G; CMC; Anti-fans groups; Big Five Personality trait; Facebook

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6^th Edition):

Chang, H. (2012). The Research of Participation in Anti-fans Groups on Facebook. (Thesis). NSYSU. Retrieved from http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0501112-002540

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16^th Edition):

Chang, Hsuan. “The Research of Participation in Anti-fans Groups on Facebook.” 2012. Thesis, NSYSU. Accessed June 05, 2020. http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0501112-002540.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7^th Edition):

Chang, Hsuan. “The Research of Participation in Anti-fans Groups on Facebook.” 2012. Web. 05 Jun 2020.

Vancouver:

Chang H. The Research of Participation in Anti-fans Groups on Facebook. [Internet] [Thesis]. NSYSU; 2012. [cited 2020 Jun 05]. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0501112-002540.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Chang H. The Research of Participation in Anti-fans Groups on Facebook. [Thesis]. NSYSU; 2012. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0501112-002540

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

NSYSU

26. Wang, Li-wei. The Perfect and Happy ending of Fairy Tale? A study on the relationship between Taiwan idol dramas and love concepts of female audiences.

Degree: Master, Communications Management, 2012, NSYSU

URL: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0509112-183331

► In the past, the main audiences of TV serials in Taiwan are housewives, but less TV serials set youngsters as target audiences. Recently, the appearance… (more)

Subjects/Keywords: use and gratification; cultivation; audience; love concept; Taiwan idol drama

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6^th Edition):

Wang, L. (2012). The Perfect and Happy ending of Fairy Tale? A study on the relationship between Taiwan idol dramas and love concepts of female audiences. (Thesis). NSYSU. Retrieved from http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0509112-183331

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16^th Edition):

Wang, Li-wei. “The Perfect and Happy ending of Fairy Tale? A study on the relationship between Taiwan idol dramas and love concepts of female audiences.” 2012. Thesis, NSYSU. Accessed June 05, 2020. http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0509112-183331.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7^th Edition):

Wang, Li-wei. “The Perfect and Happy ending of Fairy Tale? A study on the relationship between Taiwan idol dramas and love concepts of female audiences.” 2012. Web. 05 Jun 2020.

Vancouver:

Wang L. The Perfect and Happy ending of Fairy Tale? A study on the relationship between Taiwan idol dramas and love concepts of female audiences. [Internet] [Thesis]. NSYSU; 2012. [cited 2020 Jun 05]. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0509112-183331.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Wang L. The Perfect and Happy ending of Fairy Tale? A study on the relationship between Taiwan idol dramas and love concepts of female audiences. [Thesis]. NSYSU; 2012. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0509112-183331

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

NSYSU

27. Chiu, Ching-hua. Research for minor enterprisesâs charges on the intuitional decision making. ~By the Kaohsiung metals model industrialâs charges for research object.

Degree: Master, Communications Management, 2012, NSYSU

URL: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0518112-232843

► Abstract Intuition is one of humanâs instincts. It plays a major part in our daily decision-making. However, people experience intuition to different extents. Some may… (more)

Subjects/Keywords: message dissemination; intuitional capital; intuitional decision making model; trust intuition; intuition-experiential engagement; intuition-experiential ability

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6^th Edition):

Chiu, C. (2012). Research for minor enterprisesâs charges on the intuitional decision making. ~By the Kaohsiung metals model industrialâs charges for research object. (Thesis). NSYSU. Retrieved from http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0518112-232843

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16^th Edition):

Chiu, Ching-hua. “Research for minor enterprisesâs charges on the intuitional decision making. ~By the Kaohsiung metals model industrialâs charges for research object.” 2012. Thesis, NSYSU. Accessed June 05, 2020. http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0518112-232843.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7^th Edition):

Chiu, Ching-hua. “Research for minor enterprisesâs charges on the intuitional decision making. ~By the Kaohsiung metals model industrialâs charges for research object.” 2012. Web. 05 Jun 2020.

Vancouver:

Chiu C. Research for minor enterprisesâs charges on the intuitional decision making. ~By the Kaohsiung metals model industrialâs charges for research object. [Internet] [Thesis]. NSYSU; 2012. [cited 2020 Jun 05]. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0518112-232843.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Chiu C. Research for minor enterprisesâs charges on the intuitional decision making. ~By the Kaohsiung metals model industrialâs charges for research object. [Thesis]. NSYSU; 2012. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0518112-232843

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

NSYSU

28. Lin, Tzu-Chieh. Users' Participation in Business Micro-blogging Community: From Relationship Commitment Perspective.

Degree: Master, Communications Management, 2012, NSYSU

URL: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0621112-142448

► With the rise of Web 2.0 concept, the development of virtual communities focuses more on the factors of relationship and interaction. Micro-blogging, the kind of… (more)

Subjects/Keywords: Commitment-trust theory; Relationship commitment; Micro-blogging; Virtual community; Loyalty

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6^th Edition):

Lin, T. (2012). Users' Participation in Business Micro-blogging Community: From Relationship Commitment Perspective. (Thesis). NSYSU. Retrieved from http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0621112-142448

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16^th Edition):

Lin, Tzu-Chieh. “Users' Participation in Business Micro-blogging Community: From Relationship Commitment Perspective.” 2012. Thesis, NSYSU. Accessed June 05, 2020. http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0621112-142448.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7^th Edition):

Lin, Tzu-Chieh. “Users' Participation in Business Micro-blogging Community: From Relationship Commitment Perspective.” 2012. Web. 05 Jun 2020.

Vancouver:

Lin T. Users' Participation in Business Micro-blogging Community: From Relationship Commitment Perspective. [Internet] [Thesis]. NSYSU; 2012. [cited 2020 Jun 05]. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0621112-142448.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Lin T. Users' Participation in Business Micro-blogging Community: From Relationship Commitment Perspective. [Thesis]. NSYSU; 2012. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0621112-142448

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

NSYSU

29. Wang, Jen-Hua. Adoption intention of Clound Computing Technologies by enterprises.

Degree: Master, Communications Management, 2012, NSYSU

URL: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0718112-142058

► The cloud technology has become the hot topics of the information technology industry in these recent years, and it is one of the focal point… (more)

Subjects/Keywords: intension; risk; product knowledge; The cloud technology; PLS

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6^th Edition):

Wang, J. (2012). Adoption intention of Clound Computing Technologies by enterprises. (Thesis). NSYSU. Retrieved from http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0718112-142058

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16^th Edition):

Wang, Jen-Hua. “Adoption intention of Clound Computing Technologies by enterprises.” 2012. Thesis, NSYSU. Accessed June 05, 2020. http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0718112-142058.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7^th Edition):

Wang, Jen-Hua. “Adoption intention of Clound Computing Technologies by enterprises.” 2012. Web. 05 Jun 2020.

Vancouver:

Wang J. Adoption intention of Clound Computing Technologies by enterprises. [Internet] [Thesis]. NSYSU; 2012. [cited 2020 Jun 05]. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0718112-142058.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Wang J. Adoption intention of Clound Computing Technologies by enterprises. [Thesis]. NSYSU; 2012. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0718112-142058

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

NSYSU

30. Chuang, Yu-Ju. A Study on the âPlayâ of Experienced Amateur and the Carnival of Youtube Videos.

Degree: Master, Communications Management, 2012, NSYSU

URL: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0731112-160514

► As a new communication technology, Internet makes users play the role both as audiences and producers of messages. After Youtube published, the trend of amateursâ… (more)

Subjects/Keywords: amateur; derivative work; play theory; communication pleasure; carnival

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APA (6^th Edition):

Chuang, Y. (2012). A Study on the âPlayâ of Experienced Amateur and the Carnival of Youtube Videos. (Thesis). NSYSU. Retrieved from http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0731112-160514

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16^th Edition):

Chuang, Yu-Ju. “A Study on the âPlayâ of Experienced Amateur and the Carnival of Youtube Videos.” 2012. Thesis, NSYSU. Accessed June 05, 2020. http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0731112-160514.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7^th Edition):

Chuang, Yu-Ju. “A Study on the âPlayâ of Experienced Amateur and the Carnival of Youtube Videos.” 2012. Web. 05 Jun 2020.

Vancouver:

Chuang Y. A Study on the âPlayâ of Experienced Amateur and the Carnival of Youtube Videos. [Internet] [Thesis]. NSYSU; 2012. [cited 2020 Jun 05]. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0731112-160514.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Chuang Y. A Study on the âPlayâ of Experienced Amateur and the Carnival of Youtube Videos. [Thesis]. NSYSU; 2012. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0731112-160514

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

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Open Access Theses and Dissertations