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You searched for +publisher:"NSYSU" +contributor:("Ya-Ching Lee"). Showing records 1 – 30 of 58 total matches.

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NSYSU

1. Hung, Jung-chih. The Research of Instant-Messaging User Behavior.

Degree: Master, Communications Management, 2008, NSYSU

 Instant Messaging ï¼IMï¼ has becomes an important tool of communication. Currently, eighty percent of the Internet users use IM to communicate each other. This study… (more)

Subjects/Keywords: Instant Messaging; Unified Theory of Acceptance and Use of Technology; Performance Expectancy; Effort Expectancy; Interpersonal-Communication Need

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Hung, J. (2008). The Research of Instant-Messaging User Behavior. (Thesis). NSYSU. Retrieved from http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0514108-172221

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Hung, Jung-chih. “The Research of Instant-Messaging User Behavior.” 2008. Thesis, NSYSU. Accessed May 20, 2019. http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0514108-172221.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Hung, Jung-chih. “The Research of Instant-Messaging User Behavior.” 2008. Web. 20 May 2019.

Vancouver:

Hung J. The Research of Instant-Messaging User Behavior. [Internet] [Thesis]. NSYSU; 2008. [cited 2019 May 20]. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0514108-172221.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Hung J. The Research of Instant-Messaging User Behavior. [Thesis]. NSYSU; 2008. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0514108-172221

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


NSYSU

2. Chu, Yu-hsin. The Influence of New Technology Adoption on the Enterprise Globalization.

Degree: Master, Communications Management, 2009, NSYSU

 Nowadays, the new information technology develops rapidly and becomes a necessary tool of globalization, and it has triggered the trend of globalization. The rapid change… (more)

Subjects/Keywords: communication industry; globalization; new technology; industrial transformation; the characteristics of industries

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Chu, Y. (2009). The Influence of New Technology Adoption on the Enterprise Globalization. (Thesis). NSYSU. Retrieved from http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0130109-151301

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Chu, Yu-hsin. “The Influence of New Technology Adoption on the Enterprise Globalization.” 2009. Thesis, NSYSU. Accessed May 20, 2019. http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0130109-151301.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Chu, Yu-hsin. “The Influence of New Technology Adoption on the Enterprise Globalization.” 2009. Web. 20 May 2019.

Vancouver:

Chu Y. The Influence of New Technology Adoption on the Enterprise Globalization. [Internet] [Thesis]. NSYSU; 2009. [cited 2019 May 20]. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0130109-151301.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Chu Y. The Influence of New Technology Adoption on the Enterprise Globalization. [Thesis]. NSYSU; 2009. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0130109-151301

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


NSYSU

3. Liu, Li-kuan. A Study on the Consumer Attitudes Toward Location-based Mobile Advertising.

Degree: Master, Communications Management, 2009, NSYSU

 The location-based advertising utilizes location-tracking technology to provide users commercial information according to the locations of their mobile devices. This study discussed impact factors on… (more)

Subjects/Keywords: location-based advertising; attitude toward advertising; mobile advertising; location-based service

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Liu, L. (2009). A Study on the Consumer Attitudes Toward Location-based Mobile Advertising. (Thesis). NSYSU. Retrieved from http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0708109-140710

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Liu, Li-kuan. “A Study on the Consumer Attitudes Toward Location-based Mobile Advertising.” 2009. Thesis, NSYSU. Accessed May 20, 2019. http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0708109-140710.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Liu, Li-kuan. “A Study on the Consumer Attitudes Toward Location-based Mobile Advertising.” 2009. Web. 20 May 2019.

Vancouver:

Liu L. A Study on the Consumer Attitudes Toward Location-based Mobile Advertising. [Internet] [Thesis]. NSYSU; 2009. [cited 2019 May 20]. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0708109-140710.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Liu L. A Study on the Consumer Attitudes Toward Location-based Mobile Advertising. [Thesis]. NSYSU; 2009. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0708109-140710

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


NSYSU

4. Cheng, Yung-chen. The Effects of Brand-Image Congruence on Sports Websites Sponsorship.

Degree: Master, Communications Management, 2009, NSYSU

 This study aimed to investigate the influence of the brand-image congruence on consumersâ attitudes toward the sponsor, the advertisement, and the sports website, and it… (more)

Subjects/Keywords: attitude toward the sponsor; attitude toward the advertisement; brand-image congruence; attitude toward the sports website; sports involvement

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Cheng, Y. (2009). The Effects of Brand-Image Congruence on Sports Websites Sponsorship. (Thesis). NSYSU. Retrieved from http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0720109-122936

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Cheng, Yung-chen. “The Effects of Brand-Image Congruence on Sports Websites Sponsorship.” 2009. Thesis, NSYSU. Accessed May 20, 2019. http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0720109-122936.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Cheng, Yung-chen. “The Effects of Brand-Image Congruence on Sports Websites Sponsorship.” 2009. Web. 20 May 2019.

Vancouver:

Cheng Y. The Effects of Brand-Image Congruence on Sports Websites Sponsorship. [Internet] [Thesis]. NSYSU; 2009. [cited 2019 May 20]. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0720109-122936.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Cheng Y. The Effects of Brand-Image Congruence on Sports Websites Sponsorship. [Thesis]. NSYSU; 2009. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0720109-122936

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


NSYSU

5. Jian, Wei-se. The Relationships among Brand Image, Loyalty of Fans, Purchase Intention, and the Ways of Watching Baseball Games – Case Study of CPBL.

Degree: Master, Communications Management, 2009, NSYSU

 The purpose of this study was to understand the relationships among brand image, loyalty of fans, and purchase intention. It also discussed the influence of… (more)

Subjects/Keywords: Ways of Watching Baseball Games; Purchase Intention; Loyalty of Fans; Brand Image; Professional Sport

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Jian, W. (2009). The Relationships among Brand Image, Loyalty of Fans, Purchase Intention, and the Ways of Watching Baseball Games – Case Study of CPBL. (Thesis). NSYSU. Retrieved from http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0721109-150840

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Jian, Wei-se. “The Relationships among Brand Image, Loyalty of Fans, Purchase Intention, and the Ways of Watching Baseball Games – Case Study of CPBL.” 2009. Thesis, NSYSU. Accessed May 20, 2019. http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0721109-150840.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Jian, Wei-se. “The Relationships among Brand Image, Loyalty of Fans, Purchase Intention, and the Ways of Watching Baseball Games – Case Study of CPBL.” 2009. Web. 20 May 2019.

Vancouver:

Jian W. The Relationships among Brand Image, Loyalty of Fans, Purchase Intention, and the Ways of Watching Baseball Games – Case Study of CPBL. [Internet] [Thesis]. NSYSU; 2009. [cited 2019 May 20]. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0721109-150840.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Jian W. The Relationships among Brand Image, Loyalty of Fans, Purchase Intention, and the Ways of Watching Baseball Games – Case Study of CPBL. [Thesis]. NSYSU; 2009. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0721109-150840

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


NSYSU

6. Pan, Chi-Ying. Uses and Gratifications Research on Content of Business Magazine Websites.

Degree: Master, Communications Management, 2010, NSYSU

 The internet brings a great impact to the magazine industry no matter in the reading way or media form which also pushes magazines to setup… (more)

Subjects/Keywords: uses and gratifications theory; business magazine website; content quality

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Pan, C. (2010). Uses and Gratifications Research on Content of Business Magazine Websites. (Thesis). NSYSU. Retrieved from http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0822110-115440

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Pan, Chi-Ying. “Uses and Gratifications Research on Content of Business Magazine Websites.” 2010. Thesis, NSYSU. Accessed May 20, 2019. http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0822110-115440.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Pan, Chi-Ying. “Uses and Gratifications Research on Content of Business Magazine Websites.” 2010. Web. 20 May 2019.

Vancouver:

Pan C. Uses and Gratifications Research on Content of Business Magazine Websites. [Internet] [Thesis]. NSYSU; 2010. [cited 2019 May 20]. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0822110-115440.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Pan C. Uses and Gratifications Research on Content of Business Magazine Websites. [Thesis]. NSYSU; 2010. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0822110-115440

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


NSYSU

7. Wong, Yi-chia. The Comparative Study on Consumer Decision-Making for Taiwanese and Hollywood Films.

Degree: Master, Communications Management, 2010, NSYSU

 In 2008, the Taiwanese film âCape No. 7â set the record of 500,000,000 box offices. Then this year also has the hot movie âWanhuaâ. People… (more)

Subjects/Keywords: cultural proximity; Taiwanese films; consumer behavior; Hollywood

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Wong, Y. (2010). The Comparative Study on Consumer Decision-Making for Taiwanese and Hollywood Films. (Thesis). NSYSU. Retrieved from http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0825110-215733

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Wong, Yi-chia. “The Comparative Study on Consumer Decision-Making for Taiwanese and Hollywood Films.” 2010. Thesis, NSYSU. Accessed May 20, 2019. http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0825110-215733.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Wong, Yi-chia. “The Comparative Study on Consumer Decision-Making for Taiwanese and Hollywood Films.” 2010. Web. 20 May 2019.

Vancouver:

Wong Y. The Comparative Study on Consumer Decision-Making for Taiwanese and Hollywood Films. [Internet] [Thesis]. NSYSU; 2010. [cited 2019 May 20]. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0825110-215733.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Wong Y. The Comparative Study on Consumer Decision-Making for Taiwanese and Hollywood Films. [Thesis]. NSYSU; 2010. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0825110-215733

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


NSYSU

8. Lu, Hsin-yi. The Study of How Drama Program Brand Equity Affects Audience Viewing Behavior.

Degree: Master, Communications Management, 2011, NSYSU

 The media environment have changed constantly in the nowadays. Even though audiences can use a variety of the media, the ratings of watching programs by… (more)

Subjects/Keywords: media brand equity; drama programs; the types of audiences; brand equity

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Lu, H. (2011). The Study of How Drama Program Brand Equity Affects Audience Viewing Behavior. (Thesis). NSYSU. Retrieved from http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0614111-162019

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Lu, Hsin-yi. “The Study of How Drama Program Brand Equity Affects Audience Viewing Behavior.” 2011. Thesis, NSYSU. Accessed May 20, 2019. http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0614111-162019.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Lu, Hsin-yi. “The Study of How Drama Program Brand Equity Affects Audience Viewing Behavior.” 2011. Web. 20 May 2019.

Vancouver:

Lu H. The Study of How Drama Program Brand Equity Affects Audience Viewing Behavior. [Internet] [Thesis]. NSYSU; 2011. [cited 2019 May 20]. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0614111-162019.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Lu H. The Study of How Drama Program Brand Equity Affects Audience Viewing Behavior. [Thesis]. NSYSU; 2011. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0614111-162019

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


NSYSU

9. Chou, Chi-Ting. Third-Person Effect in Pap Smear Advertisements.

Degree: Master, Communications Management, 2011, NSYSU

 This study explores whether the third-person effect caused by the Pap smear advertisements appear & if they turn viewers into actions. The degree that the… (more)

Subjects/Keywords: behavior intention; sexual attitude; advertising appeal; third-person effect

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Chou, C. (2011). Third-Person Effect in Pap Smear Advertisements. (Thesis). NSYSU. Retrieved from http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0701111-163109

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Chou, Chi-Ting. “Third-Person Effect in Pap Smear Advertisements.” 2011. Thesis, NSYSU. Accessed May 20, 2019. http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0701111-163109.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Chou, Chi-Ting. “Third-Person Effect in Pap Smear Advertisements.” 2011. Web. 20 May 2019.

Vancouver:

Chou C. Third-Person Effect in Pap Smear Advertisements. [Internet] [Thesis]. NSYSU; 2011. [cited 2019 May 20]. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0701111-163109.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Chou C. Third-Person Effect in Pap Smear Advertisements. [Thesis]. NSYSU; 2011. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0701111-163109

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


NSYSU

10. Wu, Cheng-ying. The Cognitive Dissonance Theory and Trust of Online Word-of-Mouth Recommendation.

Degree: Master, Communications Management, 2011, NSYSU

 Because of the popularity of the internet, consumers make purchase decision based on online word-of-mouth recommendation. However, this is risky. Many consumer find that what… (more)

Subjects/Keywords: Cognitive Dissonance; Online word-of-mouth; Risk Relieve Strategies

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Wu, C. (2011). The Cognitive Dissonance Theory and Trust of Online Word-of-Mouth Recommendation. (Thesis). NSYSU. Retrieved from http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0714111-023034

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Wu, Cheng-ying. “The Cognitive Dissonance Theory and Trust of Online Word-of-Mouth Recommendation.” 2011. Thesis, NSYSU. Accessed May 20, 2019. http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0714111-023034.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Wu, Cheng-ying. “The Cognitive Dissonance Theory and Trust of Online Word-of-Mouth Recommendation.” 2011. Web. 20 May 2019.

Vancouver:

Wu C. The Cognitive Dissonance Theory and Trust of Online Word-of-Mouth Recommendation. [Internet] [Thesis]. NSYSU; 2011. [cited 2019 May 20]. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0714111-023034.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Wu C. The Cognitive Dissonance Theory and Trust of Online Word-of-Mouth Recommendation. [Thesis]. NSYSU; 2011. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0714111-023034

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


NSYSU

11. Chen, Aie-lien. Research of The Baby Boomers' Intent to Continue Shopping Online.

Degree: Master, Communications Management, 2013, NSYSU

 This research intends to study the reasons why the Baby Boomer consumers continue to shop online. This research uses a dual model to discover that… (more)

Subjects/Keywords: Baby Boomer; Continued Intention to Use; Loyalty; Online Shopping; Switching Cost; Dual Model

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Chen, A. (2013). Research of The Baby Boomers' Intent to Continue Shopping Online. (Thesis). NSYSU. Retrieved from http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0631113-105847

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Chen, Aie-lien. “Research of The Baby Boomers' Intent to Continue Shopping Online.” 2013. Thesis, NSYSU. Accessed May 20, 2019. http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0631113-105847.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Chen, Aie-lien. “Research of The Baby Boomers' Intent to Continue Shopping Online.” 2013. Web. 20 May 2019.

Vancouver:

Chen A. Research of The Baby Boomers' Intent to Continue Shopping Online. [Internet] [Thesis]. NSYSU; 2013. [cited 2019 May 20]. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0631113-105847.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Chen A. Research of The Baby Boomers' Intent to Continue Shopping Online. [Thesis]. NSYSU; 2013. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0631113-105847

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


NSYSU

12. Wen, Chun-yi. The Third-Person Effect of Micro-Cosmetic Surgery News.

Degree: Master, Communications Management, 2014, NSYSU

 The micro cosmetic surgery industry in Taiwan has prospered rapidly in recent years. Despite the risks involved, numerous people have positive attitudes toward micro cosmetic… (more)

Subjects/Keywords: social desirability; optimistic bias; third-person perception differential; third-person effects; news reports of micro cosmetic surgery

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Wen, C. (2014). The Third-Person Effect of Micro-Cosmetic Surgery News. (Thesis). NSYSU. Retrieved from http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0113114-105557

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Wen, Chun-yi. “The Third-Person Effect of Micro-Cosmetic Surgery News.” 2014. Thesis, NSYSU. Accessed May 20, 2019. http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0113114-105557.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Wen, Chun-yi. “The Third-Person Effect of Micro-Cosmetic Surgery News.” 2014. Web. 20 May 2019.

Vancouver:

Wen C. The Third-Person Effect of Micro-Cosmetic Surgery News. [Internet] [Thesis]. NSYSU; 2014. [cited 2019 May 20]. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0113114-105557.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Wen C. The Third-Person Effect of Micro-Cosmetic Surgery News. [Thesis]. NSYSU; 2014. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0113114-105557

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


NSYSU

13. Lai, Chun-Hung. Facebook overexposureï¼Privacy protection for Facebook users.

Degree: Master, Institute of Marketing Communication, 2014, NSYSU

 The study mainly focuses on exploring the behavior and reaction of Facebook users encountering invasion of privacy via analyzing Amarican and European Union (EU) privacy… (more)

Subjects/Keywords: Facebook; personal information protection; privacy; reasonable expectation of privacy; social media

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Lai, C. (2014). Facebook overexposureï¼Privacy protection for Facebook users. (Thesis). NSYSU. Retrieved from http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0921114-172126

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Lai, Chun-Hung. “Facebook overexposureï¼Privacy protection for Facebook users.” 2014. Thesis, NSYSU. Accessed May 20, 2019. http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0921114-172126.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Lai, Chun-Hung. “Facebook overexposureï¼Privacy protection for Facebook users.” 2014. Web. 20 May 2019.

Vancouver:

Lai C. Facebook overexposureï¼Privacy protection for Facebook users. [Internet] [Thesis]. NSYSU; 2014. [cited 2019 May 20]. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0921114-172126.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Lai C. Facebook overexposureï¼Privacy protection for Facebook users. [Thesis]. NSYSU; 2014. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0921114-172126

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


NSYSU

14. Hsu, Wen-Ling. Relationship Marketing for Tzu Chi DAAI TV.

Degree: Master, Institute of Marketing Communication, 2015, NSYSU

 This research aims to build the framework of relationship marketing for the non-profit television station. Therefore, the study discusses the relationship benefits, relationship quality and… (more)

Subjects/Keywords: relationship marketing; loyalty; Non-profit organizationsr; relationship benefits; relationship quality

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Hsu, W. (2015). Relationship Marketing for Tzu Chi DAAI TV. (Thesis). NSYSU. Retrieved from http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0020115-155907

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Hsu, Wen-Ling. “Relationship Marketing for Tzu Chi DAAI TV.” 2015. Thesis, NSYSU. Accessed May 20, 2019. http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0020115-155907.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Hsu, Wen-Ling. “Relationship Marketing for Tzu Chi DAAI TV.” 2015. Web. 20 May 2019.

Vancouver:

Hsu W. Relationship Marketing for Tzu Chi DAAI TV. [Internet] [Thesis]. NSYSU; 2015. [cited 2019 May 20]. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0020115-155907.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Hsu W. Relationship Marketing for Tzu Chi DAAI TV. [Thesis]. NSYSU; 2015. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0020115-155907

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


NSYSU

15. Chein, Yi-Jun. Study of The Restrain to P2P Software on The TANet.

Degree: Master, Communications Management, 2009, NSYSU

 The problem of copyright infringement has always been a focus of concern of copyright owners and law enforcement units. P2P (peer-to-peer) software is one of… (more)

Subjects/Keywords: policy; copyright; P2P; TANet; piracy

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APA (6th Edition):

Chein, Y. (2009). Study of The Restrain to P2P Software on The TANet. (Thesis). NSYSU. Retrieved from http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0722109-165757

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Chein, Yi-Jun. “Study of The Restrain to P2P Software on The TANet.” 2009. Thesis, NSYSU. Accessed May 20, 2019. http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0722109-165757.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Chein, Yi-Jun. “Study of The Restrain to P2P Software on The TANet.” 2009. Web. 20 May 2019.

Vancouver:

Chein Y. Study of The Restrain to P2P Software on The TANet. [Internet] [Thesis]. NSYSU; 2009. [cited 2019 May 20]. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0722109-165757.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Chein Y. Study of The Restrain to P2P Software on The TANet. [Thesis]. NSYSU; 2009. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0722109-165757

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


NSYSU

16. Feng, Yu-tang. The Eye-Catching Content for Social Media ï¼ A Study on Men's Fashion Magazine.

Degree: Master, Institute of Marketing Communication, 2015, NSYSU

 This study take menâs fashion magazines fans page members as research subject. We based on the customer value theory and investigate how the menâs fashion… (more)

Subjects/Keywords: Content marketing; Brand love; Customer value; Fans page; Purchase intention.

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Feng, Y. (2015). The Eye-Catching Content for Social Media ï¼ A Study on Men's Fashion Magazine. (Thesis). NSYSU. Retrieved from http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0603115-164624

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Feng, Yu-tang. “The Eye-Catching Content for Social Media ï¼ A Study on Men's Fashion Magazine.” 2015. Thesis, NSYSU. Accessed May 20, 2019. http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0603115-164624.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Feng, Yu-tang. “The Eye-Catching Content for Social Media ï¼ A Study on Men's Fashion Magazine.” 2015. Web. 20 May 2019.

Vancouver:

Feng Y. The Eye-Catching Content for Social Media ï¼ A Study on Men's Fashion Magazine. [Internet] [Thesis]. NSYSU; 2015. [cited 2019 May 20]. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0603115-164624.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Feng Y. The Eye-Catching Content for Social Media ï¼ A Study on Men's Fashion Magazine. [Thesis]. NSYSU; 2015. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0603115-164624

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


NSYSU

17. Ho, Yling-Ling. The effect of gamification branded APP on brand attitude and purchase intention.

Degree: Master, Institute of Marketing Communication, 2017, NSYSU

 Mobile marketing prevailed over the world, many companies started to develop theirs branded APP, most of which are implementing mobile strategies and are developing the… (more)

Subjects/Keywords: branded application; application; brand; gamification; flow; purchase intention; brand attitude

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Ho, Y. (2017). The effect of gamification branded APP on brand attitude and purchase intention. (Thesis). NSYSU. Retrieved from http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0109117-125859

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Ho, Yling-Ling. “The effect of gamification branded APP on brand attitude and purchase intention.” 2017. Thesis, NSYSU. Accessed May 20, 2019. http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0109117-125859.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Ho, Yling-Ling. “The effect of gamification branded APP on brand attitude and purchase intention.” 2017. Web. 20 May 2019.

Vancouver:

Ho Y. The effect of gamification branded APP on brand attitude and purchase intention. [Internet] [Thesis]. NSYSU; 2017. [cited 2019 May 20]. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0109117-125859.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Ho Y. The effect of gamification branded APP on brand attitude and purchase intention. [Thesis]. NSYSU; 2017. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0109117-125859

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


NSYSU

18. Fan, Ya-Ting. The Influence of Conspicuous Check-in on Brand Equity from the Perspective of Envy.

Degree: Master, Master of Business Administration Program in International Business, 2016, NSYSU

 The object of this research is to determine how Facebook check-in influences the brand showed in post wall by using envy as a mediator. Additionally,… (more)

Subjects/Keywords: Facebook Check-In; Tie strength; Envy theory; Brand equity

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Fan, Y. (2016). The Influence of Conspicuous Check-in on Brand Equity from the Perspective of Envy. (Thesis). NSYSU. Retrieved from http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-1120115-194337

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Fan, Ya-Ting. “The Influence of Conspicuous Check-in on Brand Equity from the Perspective of Envy.” 2016. Thesis, NSYSU. Accessed May 20, 2019. http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-1120115-194337.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Fan, Ya-Ting. “The Influence of Conspicuous Check-in on Brand Equity from the Perspective of Envy.” 2016. Web. 20 May 2019.

Vancouver:

Fan Y. The Influence of Conspicuous Check-in on Brand Equity from the Perspective of Envy. [Internet] [Thesis]. NSYSU; 2016. [cited 2019 May 20]. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-1120115-194337.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Fan Y. The Influence of Conspicuous Check-in on Brand Equity from the Perspective of Envy. [Thesis]. NSYSU; 2016. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-1120115-194337

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


NSYSU

19. Liao, Shu-Ting. Close to Your HeartâThe Effect of Sticker Marketing on Brand and Purchase Intention.

Degree: Master, Institute of Marketing Communication, 2016, NSYSU

 Line Stickers have the power of emotional marketing that can bring greater spread multiplying effects to the brand, and increase brandâs awareness. However, itâs not… (more)

Subjects/Keywords: purchase intention; self-congruence; spokes-characters; pictures; stickers; Line; brand

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Liao, S. (2016). Close to Your HeartâThe Effect of Sticker Marketing on Brand and Purchase Intention. (Thesis). NSYSU. Retrieved from http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0607116-150045

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Liao, Shu-Ting. “Close to Your HeartâThe Effect of Sticker Marketing on Brand and Purchase Intention.” 2016. Thesis, NSYSU. Accessed May 20, 2019. http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0607116-150045.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Liao, Shu-Ting. “Close to Your HeartâThe Effect of Sticker Marketing on Brand and Purchase Intention.” 2016. Web. 20 May 2019.

Vancouver:

Liao S. Close to Your HeartâThe Effect of Sticker Marketing on Brand and Purchase Intention. [Internet] [Thesis]. NSYSU; 2016. [cited 2019 May 20]. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0607116-150045.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Liao S. Close to Your HeartâThe Effect of Sticker Marketing on Brand and Purchase Intention. [Thesis]. NSYSU; 2016. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0607116-150045

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


NSYSU

20. Wu, Yu-Xiang. Understanding political participation and self-presentation on Facebook: A cultural perspective.

Degree: Master, Institute of Marketing Communication, 2016, NSYSU

 Founded in 2006, Facebook is one of the most popular social network sites around the world, and it also has the highest penetration in Taiwan.… (more)

Subjects/Keywords: Facebook; self-presentation; face; guanxi; harmony; political participation

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Wu, Y. (2016). Understanding political participation and self-presentation on Facebook: A cultural perspective. (Thesis). NSYSU. Retrieved from http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0619116-130749

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Wu, Yu-Xiang. “Understanding political participation and self-presentation on Facebook: A cultural perspective.” 2016. Thesis, NSYSU. Accessed May 20, 2019. http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0619116-130749.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Wu, Yu-Xiang. “Understanding political participation and self-presentation on Facebook: A cultural perspective.” 2016. Web. 20 May 2019.

Vancouver:

Wu Y. Understanding political participation and self-presentation on Facebook: A cultural perspective. [Internet] [Thesis]. NSYSU; 2016. [cited 2019 May 20]. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0619116-130749.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Wu Y. Understanding political participation and self-presentation on Facebook: A cultural perspective. [Thesis]. NSYSU; 2016. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0619116-130749

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


NSYSU

21. Ping Hsueh, I. Brand equity of Non-profit organization website.

Degree: Master, Communications Management, 2012, NSYSU

 This study explored non-profit organization using a qualitative method (in-depth Interview). The research objective of this paper is to analyze the content of Strong Brand… (more)

Subjects/Keywords: Brand Equity; Website Brand Equity; Non-Profit Organization

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Ping Hsueh, I. (2012). Brand equity of Non-profit organization website. (Thesis). NSYSU. Retrieved from http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0910112-192155

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Ping Hsueh, I. “Brand equity of Non-profit organization website.” 2012. Thesis, NSYSU. Accessed May 20, 2019. http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0910112-192155.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Ping Hsueh, I. “Brand equity of Non-profit organization website.” 2012. Web. 20 May 2019.

Vancouver:

Ping Hsueh I. Brand equity of Non-profit organization website. [Internet] [Thesis]. NSYSU; 2012. [cited 2019 May 20]. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0910112-192155.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Ping Hsueh I. Brand equity of Non-profit organization website. [Thesis]. NSYSU; 2012. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0910112-192155

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


NSYSU

22. Yang, Meng-yin. Citymarketing Indicators by Local Governments in Taiwan _A Study of Audiovisual Policy of Kaohsiung City Government in 2007-2010.

Degree: Master, Communications Management, 2012, NSYSU

 Playing an active supporting role in the development of film and TV industry is becoming an innovative city marketing strategy adopted by local governments in… (more)

Subjects/Keywords: film and TV industry; city government; construction of indicators; Kaohsiung City Government

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Yang, M. (2012). Citymarketing Indicators by Local Governments in Taiwan _A Study of Audiovisual Policy of Kaohsiung City Government in 2007-2010. (Thesis). NSYSU. Retrieved from http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0911112-100401

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Yang, Meng-yin. “Citymarketing Indicators by Local Governments in Taiwan _A Study of Audiovisual Policy of Kaohsiung City Government in 2007-2010.” 2012. Thesis, NSYSU. Accessed May 20, 2019. http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0911112-100401.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Yang, Meng-yin. “Citymarketing Indicators by Local Governments in Taiwan _A Study of Audiovisual Policy of Kaohsiung City Government in 2007-2010.” 2012. Web. 20 May 2019.

Vancouver:

Yang M. Citymarketing Indicators by Local Governments in Taiwan _A Study of Audiovisual Policy of Kaohsiung City Government in 2007-2010. [Internet] [Thesis]. NSYSU; 2012. [cited 2019 May 20]. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0911112-100401.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Yang M. Citymarketing Indicators by Local Governments in Taiwan _A Study of Audiovisual Policy of Kaohsiung City Government in 2007-2010. [Thesis]. NSYSU; 2012. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0911112-100401

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


NSYSU

23. Chang, Shu-Chen. The Effect on Local Promotion by Preliminary Administrative Agencyï¼A Case Study on â2009 Green Bamboo Shoots Festival in Haifengâ by Pingtung City Office.

Degree: Master, Communications Management, 2012, NSYSU

 This study is a case study on promotion of â2009 Green Bamboo Shoots Festival in Haifengâ hosted by Pingtung City Office. The main emphasis is… (more)

Subjects/Keywords: Preliminary Administrative Agency; Green Bamboo; Influencing Factors; Effect; Local Promotion

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APA (6th Edition):

Chang, S. (2012). The Effect on Local Promotion by Preliminary Administrative Agencyï¼A Case Study on â2009 Green Bamboo Shoots Festival in Haifengâ by Pingtung City Office. (Thesis). NSYSU. Retrieved from http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0131112-120010

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Chang, Shu-Chen. “The Effect on Local Promotion by Preliminary Administrative Agencyï¼A Case Study on â2009 Green Bamboo Shoots Festival in Haifengâ by Pingtung City Office.” 2012. Thesis, NSYSU. Accessed May 20, 2019. http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0131112-120010.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Chang, Shu-Chen. “The Effect on Local Promotion by Preliminary Administrative Agencyï¼A Case Study on â2009 Green Bamboo Shoots Festival in Haifengâ by Pingtung City Office.” 2012. Web. 20 May 2019.

Vancouver:

Chang S. The Effect on Local Promotion by Preliminary Administrative Agencyï¼A Case Study on â2009 Green Bamboo Shoots Festival in Haifengâ by Pingtung City Office. [Internet] [Thesis]. NSYSU; 2012. [cited 2019 May 20]. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0131112-120010.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Chang S. The Effect on Local Promotion by Preliminary Administrative Agencyï¼A Case Study on â2009 Green Bamboo Shoots Festival in Haifengâ by Pingtung City Office. [Thesis]. NSYSU; 2012. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0131112-120010

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


NSYSU

24. Hung, Hsuan-Hao. The effect of emotion on brand attitude of Facebook fanpage.

Degree: Master, Communications Management, 2012, NSYSU

 The expansion of Internet promotes the rise of social media. The appeal of social marketing leads the enterprises start to set up fanpage on Facebook… (more)

Subjects/Keywords: brand attitude; emotion labor; Facebook; emotion; emotional appeal

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Hung, H. (2012). The effect of emotion on brand attitude of Facebook fanpage. (Thesis). NSYSU. Retrieved from http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0402112-153639

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Hung, Hsuan-Hao. “The effect of emotion on brand attitude of Facebook fanpage.” 2012. Thesis, NSYSU. Accessed May 20, 2019. http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0402112-153639.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Hung, Hsuan-Hao. “The effect of emotion on brand attitude of Facebook fanpage.” 2012. Web. 20 May 2019.

Vancouver:

Hung H. The effect of emotion on brand attitude of Facebook fanpage. [Internet] [Thesis]. NSYSU; 2012. [cited 2019 May 20]. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0402112-153639.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Hung H. The effect of emotion on brand attitude of Facebook fanpage. [Thesis]. NSYSU; 2012. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0402112-153639

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


NSYSU

25. Chang, Hsuan. The Research of Participation in Anti-fans Groups on Facebook.

Degree: Master, Communications Management, 2012, NSYSU

 As the growing of social media and user-generated content phenomena, SNSs (Social Networking Sites) become a critical platform for people to join the virtual community… (more)

Subjects/Keywords: U&G; CMC; Anti-fans groups; Big Five Personality trait; Facebook

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Chang, H. (2012). The Research of Participation in Anti-fans Groups on Facebook. (Thesis). NSYSU. Retrieved from http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0501112-002540

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Chang, Hsuan. “The Research of Participation in Anti-fans Groups on Facebook.” 2012. Thesis, NSYSU. Accessed May 20, 2019. http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0501112-002540.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Chang, Hsuan. “The Research of Participation in Anti-fans Groups on Facebook.” 2012. Web. 20 May 2019.

Vancouver:

Chang H. The Research of Participation in Anti-fans Groups on Facebook. [Internet] [Thesis]. NSYSU; 2012. [cited 2019 May 20]. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0501112-002540.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Chang H. The Research of Participation in Anti-fans Groups on Facebook. [Thesis]. NSYSU; 2012. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0501112-002540

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


NSYSU

26. Wang, Li-wei. The Perfect and Happy ending of Fairy Tale? A study on the relationship between Taiwan idol dramas and love concepts of female audiences.

Degree: Master, Communications Management, 2012, NSYSU

 In the past, the main audiences of TV serials in Taiwan are housewives, but less TV serials set youngsters as target audiences. Recently, the appearance… (more)

Subjects/Keywords: use and gratification; cultivation; audience; love concept; Taiwan idol drama

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Wang, L. (2012). The Perfect and Happy ending of Fairy Tale? A study on the relationship between Taiwan idol dramas and love concepts of female audiences. (Thesis). NSYSU. Retrieved from http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0509112-183331

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Wang, Li-wei. “The Perfect and Happy ending of Fairy Tale? A study on the relationship between Taiwan idol dramas and love concepts of female audiences.” 2012. Thesis, NSYSU. Accessed May 20, 2019. http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0509112-183331.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Wang, Li-wei. “The Perfect and Happy ending of Fairy Tale? A study on the relationship between Taiwan idol dramas and love concepts of female audiences.” 2012. Web. 20 May 2019.

Vancouver:

Wang L. The Perfect and Happy ending of Fairy Tale? A study on the relationship between Taiwan idol dramas and love concepts of female audiences. [Internet] [Thesis]. NSYSU; 2012. [cited 2019 May 20]. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0509112-183331.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Wang L. The Perfect and Happy ending of Fairy Tale? A study on the relationship between Taiwan idol dramas and love concepts of female audiences. [Thesis]. NSYSU; 2012. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0509112-183331

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


NSYSU

27. Chiu, Ching-hua. Research for minor enterprisesâs charges on the intuitional decision making. ~By the Kaohsiung metals model industrialâs charges for research object.

Degree: Master, Communications Management, 2012, NSYSU

 Abstract Intuition is one of humanâs instincts. It plays a major part in our daily decision-making. However, people experience intuition to different extents. Some may… (more)

Subjects/Keywords: message dissemination; intuitional capital; intuitional decision making model; trust intuition; intuition-experiential engagement; intuition-experiential ability

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Chiu, C. (2012). Research for minor enterprisesâs charges on the intuitional decision making. ~By the Kaohsiung metals model industrialâs charges for research object. (Thesis). NSYSU. Retrieved from http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0518112-232843

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Chiu, Ching-hua. “Research for minor enterprisesâs charges on the intuitional decision making. ~By the Kaohsiung metals model industrialâs charges for research object.” 2012. Thesis, NSYSU. Accessed May 20, 2019. http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0518112-232843.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Chiu, Ching-hua. “Research for minor enterprisesâs charges on the intuitional decision making. ~By the Kaohsiung metals model industrialâs charges for research object.” 2012. Web. 20 May 2019.

Vancouver:

Chiu C. Research for minor enterprisesâs charges on the intuitional decision making. ~By the Kaohsiung metals model industrialâs charges for research object. [Internet] [Thesis]. NSYSU; 2012. [cited 2019 May 20]. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0518112-232843.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Chiu C. Research for minor enterprisesâs charges on the intuitional decision making. ~By the Kaohsiung metals model industrialâs charges for research object. [Thesis]. NSYSU; 2012. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0518112-232843

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


NSYSU

28. Lin, Tzu-Chieh. Users' Participation in Business Micro-blogging Community: From Relationship Commitment Perspective.

Degree: Master, Communications Management, 2012, NSYSU

 With the rise of Web 2.0 concept, the development of virtual communities focuses more on the factors of relationship and interaction. Micro-blogging, the kind of… (more)

Subjects/Keywords: Commitment-trust theory; Relationship commitment; Micro-blogging; Virtual community; Loyalty

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Lin, T. (2012). Users' Participation in Business Micro-blogging Community: From Relationship Commitment Perspective. (Thesis). NSYSU. Retrieved from http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0621112-142448

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Lin, Tzu-Chieh. “Users' Participation in Business Micro-blogging Community: From Relationship Commitment Perspective.” 2012. Thesis, NSYSU. Accessed May 20, 2019. http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0621112-142448.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Lin, Tzu-Chieh. “Users' Participation in Business Micro-blogging Community: From Relationship Commitment Perspective.” 2012. Web. 20 May 2019.

Vancouver:

Lin T. Users' Participation in Business Micro-blogging Community: From Relationship Commitment Perspective. [Internet] [Thesis]. NSYSU; 2012. [cited 2019 May 20]. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0621112-142448.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Lin T. Users' Participation in Business Micro-blogging Community: From Relationship Commitment Perspective. [Thesis]. NSYSU; 2012. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0621112-142448

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


NSYSU

29. Wang, Jen-Hua. Adoption intention of Clound Computing Technologies by enterprises.

Degree: Master, Communications Management, 2012, NSYSU

 The cloud technology has become the hot topics of the information technology industry in these recent years, and it is one of the focal point… (more)

Subjects/Keywords: intension; risk; product knowledge; The cloud technology; PLS

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Wang, J. (2012). Adoption intention of Clound Computing Technologies by enterprises. (Thesis). NSYSU. Retrieved from http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0718112-142058

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Wang, Jen-Hua. “Adoption intention of Clound Computing Technologies by enterprises.” 2012. Thesis, NSYSU. Accessed May 20, 2019. http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0718112-142058.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Wang, Jen-Hua. “Adoption intention of Clound Computing Technologies by enterprises.” 2012. Web. 20 May 2019.

Vancouver:

Wang J. Adoption intention of Clound Computing Technologies by enterprises. [Internet] [Thesis]. NSYSU; 2012. [cited 2019 May 20]. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0718112-142058.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Wang J. Adoption intention of Clound Computing Technologies by enterprises. [Thesis]. NSYSU; 2012. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0718112-142058

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


NSYSU

30. Chuang, Yu-Ju. A Study on the âPlayâ of Experienced Amateur and the Carnival of Youtube Videos.

Degree: Master, Communications Management, 2012, NSYSU

 As a new communication technology, Internet makes users play the role both as audiences and producers of messages. After Youtube published, the trend of amateursâ… (more)

Subjects/Keywords: amateur; derivative work; play theory; communication pleasure; carnival

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Chuang, Y. (2012). A Study on the âPlayâ of Experienced Amateur and the Carnival of Youtube Videos. (Thesis). NSYSU. Retrieved from http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0731112-160514

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Chuang, Yu-Ju. “A Study on the âPlayâ of Experienced Amateur and the Carnival of Youtube Videos.” 2012. Thesis, NSYSU. Accessed May 20, 2019. http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0731112-160514.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Chuang, Yu-Ju. “A Study on the âPlayâ of Experienced Amateur and the Carnival of Youtube Videos.” 2012. Web. 20 May 2019.

Vancouver:

Chuang Y. A Study on the âPlayâ of Experienced Amateur and the Carnival of Youtube Videos. [Internet] [Thesis]. NSYSU; 2012. [cited 2019 May 20]. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0731112-160514.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Chuang Y. A Study on the âPlayâ of Experienced Amateur and the Carnival of Youtube Videos. [Thesis]. NSYSU; 2012. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0731112-160514

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

[1] [2]

.