+publisher:"NSYSU" +contributor:("Wei-Ning Wu")

NSYSU

1. Fang, Yong-Ji. Studies of Professional Sports Branding.

Degree: Master, Business Management, 2016, NSYSU

URL: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0513116-090548

► Taiwanâs enterprise seemed Professional Sports just a way to promote their business imageãNowadaysï¼Lamigo Monkeys has changed this phenomenon by decorating their stadiumï¼cheerleading and their productã… (more)

Subjects/Keywords: Baseball; Professional Sports; Branding; Territorialism; Merchandise; Baseball stars

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6^th Edition):

Fang, Y. (2016). Studies of Professional Sports Branding. (Thesis). NSYSU. Retrieved from http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0513116-090548

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16^th Edition):

Fang, Yong-Ji. “Studies of Professional Sports Branding.” 2016. Thesis, NSYSU. Accessed April 11, 2021. http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0513116-090548.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7^th Edition):

Fang, Yong-Ji. “Studies of Professional Sports Branding.” 2016. Web. 11 Apr 2021.

Vancouver:

Fang Y. Studies of Professional Sports Branding. [Internet] [Thesis]. NSYSU; 2016. [cited 2021 Apr 11]. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0513116-090548.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Fang Y. Studies of Professional Sports Branding. [Thesis]. NSYSU; 2016. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0513116-090548

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

NSYSU

2. CHEN, Yu-yen. News Values in Market-Driven Journalism-The Content Analysis of Four Major Newspapers in Taiwan in 2016.

Degree: Master, Institute of Marketing Communication, 2018, NSYSU

URL: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0103118-014349

► After the end of Martial Law, media industries have been sprung up a lot in Taiwan. Under the intense competition of capitalism, most of the… (more)

▼ After the end of Martial Law, media industries have been sprung up a lot in Taiwan. Under the intense competition of capitalism, most of the resources are grasped in media groups, and it ends up lead to the trend of market-driven journalism. However, traditional gatekeepers are challenged by this situation, and so do the social control in newsroom. Within such circumstances, what are the main market-driven news values under the standards of traditional news values? And which news topics and reported areas are highlighted, what is the relationship between them as well? Is there any consistency or discrepancy in the news value orientation currently presented in the news of the four major newspapers in Taiwan? The study combines the theory of market-driven journalism by McManusï¼1994ï¼ and 17 different news values that concluded by Caple and Bednarek in 2013 as theoretical basis. To find out the orientation of market-driven news value among Taiwan, also the similarities and differences between the four major Taiwan newspaperãChina Timesã,ãLiberty Timesã,ãUnited Daily NewsãandãApple Dailyã, and the media ideology of Taiwan now as well, this study is run through the method of content analysis. By coding 488 front page news which are system sampled from the four major Taiwan newspaper in 2016, including their news values, news topics and the reported areas, it comes to the conclusion of "Sensationalism: Society of emotional news". Based on the discovery of the study, the top five main market-driven news values are "nearness", " sensationalism ", "conflict and negativity", "prominence" and "impact". Furthermore, the top three focusing reported areas are "national news", "international news" and "news of Taipei city, New Taipei city and Keelung City". In addition, the maximum reported news topics are about "government and politics" and "Social / Disaster" news. That is, these are the compositions of the media environment in Taiwan nowadays. Under this kind of tough status, Taiwan media work hard to regulate and adapt this unavoidable market-driven tendency. By means of transforming their producing polices, "content-packaging tabloidization" the hard news, to reach the goal of preserve the lowest journalism professional ethics and media literacy, also maintain the profit-making purposes at the same time. Advisors/Committee Members: Yue Tan (chair), Wei Ning Wu (chair), An Shou Cheng (committee member).

Subjects/Keywords: gatekeeper; news value; newsworthiness; market-driven journalism; front page news; dramatized news

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6^th Edition):

CHEN, Y. (2018). News Values in Market-Driven Journalism-The Content Analysis of Four Major Newspapers in Taiwan in 2016. (Thesis). NSYSU. Retrieved from http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0103118-014349

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16^th Edition):

CHEN, Yu-yen. “News Values in Market-Driven Journalism-The Content Analysis of Four Major Newspapers in Taiwan in 2016.” 2018. Thesis, NSYSU. Accessed April 11, 2021. http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0103118-014349.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7^th Edition):

CHEN, Yu-yen. “News Values in Market-Driven Journalism-The Content Analysis of Four Major Newspapers in Taiwan in 2016.” 2018. Web. 11 Apr 2021.

Vancouver:

CHEN Y. News Values in Market-Driven Journalism-The Content Analysis of Four Major Newspapers in Taiwan in 2016. [Internet] [Thesis]. NSYSU; 2018. [cited 2021 Apr 11]. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0103118-014349.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

CHEN Y. News Values in Market-Driven Journalism-The Content Analysis of Four Major Newspapers in Taiwan in 2016. [Thesis]. NSYSU; 2018. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0103118-014349

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

NSYSU

3. Chang, Shao-pin. Agenda Building of the ALS News: A Case Study of the Ice Bucket Challenge.

Degree: Master, Institute of Marketing Communication, 2017, NSYSU

URL: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0811117-011739

► This study uses the agenda building theory to examine Taiwanese newspapersâ coverage of ALS, taking the Ice Bucket Challenge event as a case study. The… (more)

▼ This study uses the agenda building theory to examine Taiwanese newspapersâ coverage of ALS, taking the Ice Bucket Challenge event as a case study. The event is chosen because its new communication features such as mainly spread through social media networks, world-wide participation and its unique news values. This study tries to examine how news media constructed the Ice Bucket Challenge and the issue of ALS by examining the differences in news content before, during, and after the event. The results help to reveal how the event affects the media coverage on the issue of ALS by comparing it to the characteristics of the agenda building theory.. There are two research questions in this study: 1. How did the Ice bucket Challenge event build the agenda for the news media regarding the news of ALS, and if the whole process conformed to the characteristics described by the agenda building theory? 2. What are the differences between the pre-event and post-event content of ALS in the news and how did the news frames change? The research adopted content analysis to examine the news coverage of four main Taiwanese newspapers: the United Daily News, the China Time, the Liberty Time and the Apple Daily. The time frame of the study was from July 1, 2014 to September 30, 2015, in order to compare the news content before (July 1, 2013 to June 30, 2014), during (July 1 to September 30, 2014) and after (October 1, 2014 to September, 30, 2015) the Ice bucket Challenge event. The results show that news coverage of the event conforms to the characteristics of the agenda building theory, including the increase in report volume, linkage between the reportsâ content and the public, using âConflictâ frame to present controversial contents, and that the information quotes are sourced mainly from âpublic figuresâ and âgovernmental health units or officials. The results suggest that the characteristics of the event, including the nature of the ALS issue, the event appeal and purpose, the political environment among many other factors, interactively influenced the agenda building process. The results also show that four news frames dominated the news coverage, including âAttribution of responsibilityâ frame, âHuman interestâ frame, âMoralityâ frame, and âConflictâ frame. Among them, âMoralityâ and âHuman interestâ are most commonly seen in the reports. The press also has the tendency to use "Attribution of responsibility" and "Morality" frameworks simultaneously when it comes to ALS-related issues. Functional framework pointed out that, âthe patients themselves and their family membersâ are responsible for the disease in the early and later phase. In the mid-phase however, âthe public and the patient organizationâ are hold responsible to. Moral analysis, in the early and later phase, emphasize on âsatisfying the patientâs need in aspect of economic/ care and companionship/ medical careâ; mid-phase on âeducating the public about the disease/ respect and empathy toward the patients/ the positive atmosphere of society and fairness and justiceâ.… Advisors/Committee Members: An-Shou Cheng (chair), Ning%20Wu%22%29&pagesize-30">Wei-Ning Wu (chair), Yue Tan (committee member).

Subjects/Keywords: ALS; Framework theory; News value; Ice Bucket Challenge; Agenda building theory

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6^th Edition):

Chang, S. (2017). Agenda Building of the ALS News: A Case Study of the Ice Bucket Challenge. (Thesis). NSYSU. Retrieved from http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0811117-011739

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16^th Edition):

Chang, Shao-pin. “Agenda Building of the ALS News: A Case Study of the Ice Bucket Challenge.” 2017. Thesis, NSYSU. Accessed April 11, 2021. http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0811117-011739.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7^th Edition):

Chang, Shao-pin. “Agenda Building of the ALS News: A Case Study of the Ice Bucket Challenge.” 2017. Web. 11 Apr 2021.

Vancouver:

Chang S. Agenda Building of the ALS News: A Case Study of the Ice Bucket Challenge. [Internet] [Thesis]. NSYSU; 2017. [cited 2021 Apr 11]. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0811117-011739.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Chang S. Agenda Building of the ALS News: A Case Study of the Ice Bucket Challenge. [Thesis]. NSYSU; 2017. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0811117-011739

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

NSYSU

4. Kuo, Hsin. Investigating the moderators of the impacts of adolescentsâ motivations for using mobile dating apps on their social risks.

Degree: Master, Institute Of Marketing Communication, 2018, NSYSU

URL: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0522118-152007

► With the fast development of Internet technologies, mobile phones and wifi devices are widely adopted in Taiwan. Now almost all Taiwanese adolescents have access to… (more)

▼ With the fast development of Internet technologies, mobile phones and wifi devices are widely adopted in Taiwan. Now almost all Taiwanese adolescents have access to the Internet, and the internet has become essential to their socializing practices. At the same time, mobile dating applications have increased in popularity among adolescents in recent years, which exposed them to various types of social risks. These mobile apps are featured with functions as anonymity, real-time-private-message communication, and location-based matching, which intensified risk behaviors. In recent years, there are many news stories reporting on how adolescents met strangers from online to offline via mobile dating apps, but then they were harassed or even became crime victims. Therefore, this research aims to investigate the moderators of the impacts of adolescentsâ motivations for using mobile dating apps on their social risks. Based on the Uses and gratifications theory, this study focused on the adolescentsâ motives of using the mobile dating apps, and how these motivations influenced social risks directly and indirectly through the mobile dating app usage. Besides, gender, age, narcissism and parental mediation are tested as moderators relevant to the above relationships. An online questionnaire survey was conducted with 473 adolescents who were 15-17 years old and used one of the mobile dating apps – Goodnight, BeeTalk, Pairs, JustDating, Paktor, ç·£å, Skout, Wootalk. The hyperlink of the questionnaire was shared on popular website among adolescents and small gifts are offered to increase the participation rate. The survey results show that most adolescents do not often use mobile dating apps. Only 16.5% use them daily. Killing times, curiosity and making new friends are the strongest motivations. Among various types of social risks, adolescents most often give out their personal information. More than half of the respondents had met their online friends face to face. Both physical and social needs directly enhances social risks; however, only physical motivation indirectly influence social risks through the usage of mobile dating apps. Although instructive parental mediation can decrease the usage of mobile dating apps in specific situations, it did not moderate the relationship between motivation and use. Moreover, adolescentsâ use of mobile dating apps is affected by their gender (male), age (older) and the personality traits of narcissism. Gender and age can also moderate the relationship between social needs and use, while narcissism can moderate the relationship between use and social risk. Advisors/Committee Members: Ning%20Wu%22%29&pagesize-30">Wei-Ning Wu (chair), Yue Tan (committee member), An-Shou Cheng (chair).

Subjects/Keywords: social risk; motivation; adolescent; dating apps

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6^th Edition):

Kuo, H. (2018). Investigating the moderators of the impacts of adolescentsâ motivations for using mobile dating apps on their social risks. (Thesis). NSYSU. Retrieved from http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0522118-152007

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16^th Edition):

Kuo, Hsin. “Investigating the moderators of the impacts of adolescentsâ motivations for using mobile dating apps on their social risks.” 2018. Thesis, NSYSU. Accessed April 11, 2021. http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0522118-152007.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7^th Edition):

Kuo, Hsin. “Investigating the moderators of the impacts of adolescentsâ motivations for using mobile dating apps on their social risks.” 2018. Web. 11 Apr 2021.

Vancouver:

Kuo H. Investigating the moderators of the impacts of adolescentsâ motivations for using mobile dating apps on their social risks. [Internet] [Thesis]. NSYSU; 2018. [cited 2021 Apr 11]. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0522118-152007.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Kuo H. Investigating the moderators of the impacts of adolescentsâ motivations for using mobile dating apps on their social risks. [Thesis]. NSYSU; 2018. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0522118-152007

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

NSYSU

5. Cheng, Ning-hui. A Study of the Adoption of Social Marketing by âTeach for Taiwanâ based on the Theory of Planned Behavior.

Degree: Master, Institute of Marketing Communication, 2018, NSYSU

URL: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0526118-094136

► Marketing master Philip Kotler brought forward the concept of "social marketing" in 1969. The ultimate goal of social marketing is to change peopleâs behavior via… (more)

▼ Marketing master Philip Kotler brought forward the concept of "social marketing" in 1969. The ultimate goal of social marketing is to change peopleâs behavior via marketing methods, which in turn leads to positive changes in society. However, people are so complicated that the expression of their behavior is always the result of internal considerations and thoughts. Icek Ajzen proposed the Theory of Planned Behavior in 1991, believes that the human behavior is influenced by three factors: attitudes, subjective norms, and perceived behavior control. The theory is widely applied in the field of social marketing, and in order to figure out the factors behind how people accept or reject to change their behavior. Educational resource is distributed unequally in Taiwan, and the teaching human resource is particularly lacking in rural areas. However, Taiwan government is unable to solve this type of problem. The non-profit organization called âTeach for Taiwanâ is committed to improving the educational difficulties Taiwan faces. Teach for Taiwan proposed 2-years teacher recruitment program in order to recruit willing young people and sent them into the elementary schools and the junior high schools that are in the official education system to be the teacher. This study is based on the perspective of social marketing and discusses the target audience of the organization how to make the decision to involve the program or not after they receiving the marketing messages. In addition, this study try to explore the reasons and the considerations behind their decision. This study uses the Theory of planned behavior as a framework for the conceptual analysis of abstract information, and interviews the participants and the non-participants of the 2-tears teacher recruitment program with in-depth interviews. Understand the target audienceâs attitudes, subjective norms, and the perceived behavior, how to influences the context of behavior intent, and explore other reasons that may affect the participating behavior. The result of this study was found that the main reasons why people with intention decided not to involve the TFT program are because they consider the uncertainty of personal career development and other options to achieve the same purpose. On the other side, people who sign up the plan eventually because they think this occupation choice of the non-profit organization not only meets the pursuit of self-worth and the sense of mission but also meets the basic needs of life, therefore, the young willing people can remove all obstacles and devote themselves to the 2-years teacher program. Advisors/Committee Members: Ning%20Wu%22%29&pagesize-30">Wei-Ning Wu (chair), yue tan (chair), An-Shou Cheng (committee member).

Subjects/Keywords: Job search behavior; The theory of Planned Behavior; Non-profit organization; Social marketing; Qualitative research interview

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6^th Edition):

Cheng, N. (2018). A Study of the Adoption of Social Marketing by âTeach for Taiwanâ based on the Theory of Planned Behavior. (Thesis). NSYSU. Retrieved from http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0526118-094136

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16^th Edition):

Cheng, Ning-hui. “A Study of the Adoption of Social Marketing by âTeach for Taiwanâ based on the Theory of Planned Behavior.” 2018. Thesis, NSYSU. Accessed April 11, 2021. http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0526118-094136.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7^th Edition):

Cheng, Ning-hui. “A Study of the Adoption of Social Marketing by âTeach for Taiwanâ based on the Theory of Planned Behavior.” 2018. Web. 11 Apr 2021.

Vancouver:

Cheng N. A Study of the Adoption of Social Marketing by âTeach for Taiwanâ based on the Theory of Planned Behavior. [Internet] [Thesis]. NSYSU; 2018. [cited 2021 Apr 11]. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0526118-094136.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Cheng N. A Study of the Adoption of Social Marketing by âTeach for Taiwanâ based on the Theory of Planned Behavior. [Thesis]. NSYSU; 2018. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0526118-094136

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

6. Liu, Ruei-teng. Operational Management of Green Photovoltaic Energy.

Degree: Master, Cross-Strait Executive Master Of Business Administration, 2017, NSYSU

URL: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0620117-155404

► ã1. Research issueã Photovoltaic power generation is a new green energy industry, China has a rich solar energy resources, solar energy utilization prospects are broad,… (more)

▼ ã1. Research issueã Photovoltaic power generation is a new green energy industry, China has a rich solar energy resources, solar energy utilization prospects are broad, with photovoltaic power generation large-scale development potential of resources and market prospects. Photovoltaic power generation in China has been 50 years of growth process, the development of the last 10 years is particularly rapid. By 2050, China's total installed capacity of photovoltaic power generation will account for 5% of the total power generation capacity. In this context, China's photovoltaic power generation industry must seek development space and development pipeline from the industry itself. ã2. Research designã Research on photovoltaic power generation industry in China's competitiveness and growth in this paper, based on the comparison of the diamond model of the photovoltaic industry on both sides of the competitiveness, the purpose is through analysis and discussion, discovered the law of development of photovoltaic industry in China to grasp the development status and problems of photovoltaic power generation industry in our country, in-depth understanding of the developing mode and the trend of photovoltaic power generation industry of our country. Through the research on the factors influencing China's photovoltaic power generation and industrial competitiveness and industrial growth path, the photovoltaic power generation industry effective development strategy in China, provide theoretical support for the development and strategy of China's photovoltaic industry policy planning, and the conclusion of the development of China's photovoltaic power generation industry suggestions. ã3. Research Results & Contributionã Through the study, we find that manufacturers, developers or operators of photovoltaic power generation in China will be internationalized, large-scale and integrated. Under the dual pressures of energy and environment, China's photovoltaic power generation industry will not only face the pressure of competition from the international market, but also face the growing demand of the domestic market. The premise of industry should be fully aware of the current international and domestic situation and development prospect of the next, and actively participate in international competition, constantly and quickly improve the industry water level and ability, optimize industrial structure, enhance the industry's international market and domestic market development ability. Overall, China's photovoltaic power generation industry to achieve rapid development of the industry, but also need to improve industrial competitiveness. Advisors/Committee Members: Tung-Ching Lin (committee member), Guo-Ping Cheng (committee member), ning%20Wu%22%29&pagesize-30">Wei-ning Wu (chair), Hao-Chieh Lin (chair).

Subjects/Keywords: Diamond model; Green photovoltaic; Energy saving; Operational management; Industry competition

11 more images…

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6^th Edition):

Liu, R. (2017). Operational Management of Green Photovoltaic Energy. (Thesis). NSYSU. Retrieved from http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0620117-155404

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16^th Edition):

Liu, Ruei-teng. “Operational Management of Green Photovoltaic Energy.” 2017. Thesis, NSYSU. Accessed April 11, 2021. http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0620117-155404.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7^th Edition):

Liu, Ruei-teng. “Operational Management of Green Photovoltaic Energy.” 2017. Web. 11 Apr 2021.

Vancouver:

Liu R. Operational Management of Green Photovoltaic Energy. [Internet] [Thesis]. NSYSU; 2017. [cited 2021 Apr 11]. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0620117-155404.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Liu R. Operational Management of Green Photovoltaic Energy. [Thesis]. NSYSU; 2017. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0620117-155404

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

NSYSU

7. Tseng, Ting-han. A Study of Multi-Person Prisonerâs Dilemma and Social Structure in Online Games.

Degree: Master, EMBA, 2016, NSYSU

URL: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0510116-213356

► In recent years, the development of computer games have moved toward mobile devices, but the life cycle of a game is significantly decreasesing. Because of… (more)

▼ In recent years, the development of computer games have moved toward mobile devices, but the life cycle of a game is significantly decreasesing. Because of lowering the threshold for game development, many new entrants would join the competition and change the market with less cost. On the other hand, because of the different environment and characteristics of smartphone and personal computer, the player's gaming habits has also been changed. Faced with such fierce competition, some game designers try to adopt a series of mechanisms to improve product profitability, enable these players to compete with each other, and guide the players to an iterative multiplayer prisoner's dilemma. The Prisonersâ Dilemma is usually viewed as a Game Theory and emphasize on the ratioanl interaction among players. However, investigations require a multi-person model of the game to understand what the problem that people have had. Much has writton about the two-agent iterated Prisonersâ Dilemma game. Some studies claim the simulation of multi-agent games are based on mutualinteractions among the agents. A stochastic learning model that Macy created has asserted that threshold effects would shift the relation ships of agents from a defective equilibrium to cooperation. This study attempts to use Agent-based model to examine the effect of various user-based parameters (payoff curve, participant personality, neighbor rang, iteration numbers) in an iterative multiplayer prisoner's dilemma game. This tool is suitable for an unlimited number of participants with various personalities, and can be used to try to figure out the critical point of the participants' strategy transferred from Nash equilibrium to cooperation. The critical point represents the final ratio of cooperators in the game, and also represents the end of the product life, so the iteration number required to reach the critical point can be considered as the product life cycle. When the gap between the traitorâs payoff curve and the cooperatorâs payoff curve is greater, the critical point is lower, and the product life is shorter. In addition, when the neighbor range is smaller, the product life is longer; the participant personality and the initial distribution have significant effect on the product life, and it will significantly affect the final distribution of participants. The product life of a game has a clear relevance with the design of these parameters. A game designer would extend the product life by adjusting these parameters. In addition, this study asserts that social behaviors are the catalsts to the social system cooperation. Advisors/Committee Members: Ning%20Wu%22%29&pagesize-30">Wei-Ning Wu (committee member), Min-Hsin Huang (chair), Hsiao-Lu (chair), Chi-Cheng Wu (chair).

Subjects/Keywords: Pareto Optimality; Nash Equilibrium; Payoff Curve; Agent-based model; Game Theory; Multi-person Prisonerâs Dilemma

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6^th Edition):

Tseng, T. (2016). A Study of Multi-Person Prisonerâs Dilemma and Social Structure in Online Games. (Thesis). NSYSU. Retrieved from http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0510116-213356

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16^th Edition):

Tseng, Ting-han. “A Study of Multi-Person Prisonerâs Dilemma and Social Structure in Online Games.” 2016. Thesis, NSYSU. Accessed April 11, 2021. http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0510116-213356.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7^th Edition):

Tseng, Ting-han. “A Study of Multi-Person Prisonerâs Dilemma and Social Structure in Online Games.” 2016. Web. 11 Apr 2021.

Vancouver:

Tseng T. A Study of Multi-Person Prisonerâs Dilemma and Social Structure in Online Games. [Internet] [Thesis]. NSYSU; 2016. [cited 2021 Apr 11]. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0510116-213356.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Tseng T. A Study of Multi-Person Prisonerâs Dilemma and Social Structure in Online Games. [Thesis]. NSYSU; 2016. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0510116-213356

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

NSYSU

8. Sung, Ping-hsien. A Study of Channel Management in Taiwan for a Foreign Company â A Case of A Company.

Degree: Master, EMBA, 2016, NSYSU

URL: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0618116-115619

► ãResearch issueã More than twenty years ago, itâs blooming for industries investment in Taiwan. Many projects and construction were conducted magnificently. âAâ company decided to… (more)

▼ ãResearch issueã More than twenty years ago, itâs blooming for industries investment in Taiwan. Many projects and construction were conducted magnificently. âAâ company decided to set up the branch office in Taiwan to expand the business into local market and increase the market share. In addition to support and service the local customers rapidly. The president of Taiwan branch office was assigned by âAâ company. In the beginning, there were around 10 persons in the office then becomes a company with more than 300 employee now. Measurement & Analytics BU is one of the products BU in âAâ company. Due to the large variety of products mix and limited head counts approved by parent company, the local sales force are not enough to cover the different industries and penetrate the whole market. Therefore to utilize channel partners is implemented. The decision of direct selling and indirect selling; how to select the qualified channel partners; how to define the territories; how to award and reduce conflicts between channel partners and how to review the performance of channel partners are the topics to discuss of the thesis. ãResearch designã In the past, when Taiwan was in agricultural era, the production and manufacturing were relied on manual work. Most of people worked for not being hungry. Then it changed to capital-oriented industrial era. Mass production and cheap labor cost were used by many assembly industries for exporting. Now, the cheap labor cost is not the advantage of competition for Taiwan. Many companies used machine to replace human power and produce high quality, high value-added and self-branding products become the trend of Taiwan industry. During the period, the foreign company provided the advanced technology to the local customers to help them to improve quality and increase productivity. It also excited the local manufacturing companies to develop the own technology and self-branding in order to competite the foreign brand. Therefore, the contribution of foreign company is one of important factors to create Taiwan mircle. The design of this thesis is to take A company and BU MP for instance by utilizing SWOT theory to analyze the advantage, weakness, opportunity and threat under the current market situation. In addition, to investigate why channel partners policy and to compare the advantage of direct-selling and in-direct-selling by Michael Portorâs Five Force Model theory. Then to discuss about the channel partners management and encouragement by Co-opetition theory which founded by Adam M. Brandenburger and Barry J. Nalebuff to achieve win-win situation between BU MP and channel partners. Interview of the experts is part of this study. The interviewee includes of the top management and sales manage of A company, existing channel partners of BU MP and end customers. The topics are why channel partners policy? How to manage and encourage channel partners? The overview of current channel partners rules and highlight. Finally, there are three cases study to discuss the issues and countermeasure of… Advisors/Committee Members: Lu Hsiao (committee member), Ning%20Wu%22%29&pagesize-30">Wei-Ning Wu (chair), Chi-Cheng Wu (committee member), Huang Ming Shin (chair).

Subjects/Keywords: Direct sales; Channel partners; Competitor; Instrument & Analytics

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6^th Edition):

Sung, P. (2016). A Study of Channel Management in Taiwan for a Foreign Company â A Case of A Company. (Thesis). NSYSU. Retrieved from http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0618116-115619

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16^th Edition):

Sung, Ping-hsien. “A Study of Channel Management in Taiwan for a Foreign Company â A Case of A Company.” 2016. Thesis, NSYSU. Accessed April 11, 2021. http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0618116-115619.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7^th Edition):

Sung, Ping-hsien. “A Study of Channel Management in Taiwan for a Foreign Company â A Case of A Company.” 2016. Web. 11 Apr 2021.

Vancouver:

Sung P. A Study of Channel Management in Taiwan for a Foreign Company â A Case of A Company. [Internet] [Thesis]. NSYSU; 2016. [cited 2021 Apr 11]. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0618116-115619.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Sung P. A Study of Channel Management in Taiwan for a Foreign Company â A Case of A Company. [Thesis]. NSYSU; 2016. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0618116-115619

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

NSYSU

9. Yang , Cheng-han. Strategic Marketing Analysis of the Job Bank Industry Policy- A Case Study of 1111 Job Bank.

Degree: Master, EMBA, 2016, NSYSU

URL: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0706116-220536

► In Taiwan, job banks have played an important role in talent supply and demand. Job banks matched to jobs that suit job seekersâ skills and… (more)

Subjects/Keywords: STP; 4C; Business model; Job bank; 4P; Co-opetition Strategy

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6^th Edition):

Yang , C. (2016). Strategic Marketing Analysis of the Job Bank Industry Policy- A Case Study of 1111 Job Bank. (Thesis). NSYSU. Retrieved from http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0706116-220536

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16^th Edition):

Yang , Cheng-han. “Strategic Marketing Analysis of the Job Bank Industry Policy- A Case Study of 1111 Job Bank.” 2016. Thesis, NSYSU. Accessed April 11, 2021. http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0706116-220536.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7^th Edition):

Yang , Cheng-han. “Strategic Marketing Analysis of the Job Bank Industry Policy- A Case Study of 1111 Job Bank.” 2016. Web. 11 Apr 2021.

Vancouver:

Yang C. Strategic Marketing Analysis of the Job Bank Industry Policy- A Case Study of 1111 Job Bank. [Internet] [Thesis]. NSYSU; 2016. [cited 2021 Apr 11]. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0706116-220536.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Yang C. Strategic Marketing Analysis of the Job Bank Industry Policy- A Case Study of 1111 Job Bank. [Thesis]. NSYSU; 2016. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0706116-220536

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

NSYSU

10. Chang, Fang-Chiu. A Study of the People's Choosing Behaviors Concerning the Willingness to Enter the Medicare Institution for the Elderly.

Degree: Master, Public Affairs Management, 2016, NSYSU

URL: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0709116-184006

► While the structure of Taiwanâs population is changing, we will face the new era of members decreasing. This is a most important issue, which the… (more)

▼ While the structure of Taiwanâs population is changing, we will face the new era of members decreasing. This is a most important issue, which the ratio of elder people among the population will rise from 10% to 20% before 2035, and will affect the future development of Taiwan. Because the numbers of elder people in Taiwan had been 14.8 thousands at September in 1993 and the ratio is about 7.1%, so we had entered the Aging society according the standard defined by the United Nations. In order to response to the development of Aging society and the rising trends of elder people, we see that the demands about the health-care centers and nursing agencies are also rising. Not only the safety, humanity and diversity of equipment facility, the others soft factors are also required including the training of administration personnel, service and nursing personnel, conveniences, and free-obstacle environment. In the management of elder people healthcare, we ought to face the different kinds of subjects and thus let them to face the many situations. So the necessary requirements for them to have the spirits of endurance, love and patients. The topics toward these conditions are also be investigated. The purposes of the study are investigating the Pengfu county subjectâs motivations, attitudes, and entering intentions toward the healthcare center for elder people based on the Theory of Planned Behavior proposed by Ajzen(1985). By using the TPB as analyzing framework, we firstly find out the related factors and then to show the predictability for the behavioral intentions and hypothetical decisions and further to provide some suggestions of managerial practices and marketing strategies to healthcare organizations. Under the research framework adapted from TPB, we collected the entering motivations toward healthcare center for elder people of 308 residences from Pengfu county. The contents of the questionnaire include the attitudes, subjective norms, perceived behavioral control and the choosing behaviors toward the healthcare center for elder people. When returned, we analyze the relationship and prediction among the research variables and also include the demographical variables as the analyzing units to test the differences. The statistical tools are item analysis, reliability and validity analysis, descriptive analysis, Pearson correlation analysis, multiple regression analysis, t-test, one-way ANOVA. Based on these results, we expect the well development about supply-demand relationship among healthcare center, elder people, and families. And the related organizations of the healthcare center will be also helpful when considering the investigating actions. Keyword: elderly, elderly nursing , welfare for the elderly, long-term care , theory of planned behavior Advisors/Committee Members: Ying-Yu Huang (chair), Ning%20Wu%22%29&pagesize-30">Wei-Ning Wu (chair), Fu-yung Kuan (committee member), Jih-Hwa Wu (committee member).

Subjects/Keywords: long-term care; theory of planned behavior; welfare for the elderly; elderly; elderly nursing

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6^th Edition):

Chang, F. (2016). A Study of the People's Choosing Behaviors Concerning the Willingness to Enter the Medicare Institution for the Elderly. (Thesis). NSYSU. Retrieved from http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0709116-184006

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16^th Edition):

Chang, Fang-Chiu. “A Study of the People's Choosing Behaviors Concerning the Willingness to Enter the Medicare Institution for the Elderly.” 2016. Thesis, NSYSU. Accessed April 11, 2021. http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0709116-184006.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7^th Edition):

Chang, Fang-Chiu. “A Study of the People's Choosing Behaviors Concerning the Willingness to Enter the Medicare Institution for the Elderly.” 2016. Web. 11 Apr 2021.

Vancouver:

Chang F. A Study of the People's Choosing Behaviors Concerning the Willingness to Enter the Medicare Institution for the Elderly. [Internet] [Thesis]. NSYSU; 2016. [cited 2021 Apr 11]. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0709116-184006.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Chang F. A Study of the People's Choosing Behaviors Concerning the Willingness to Enter the Medicare Institution for the Elderly. [Thesis]. NSYSU; 2016. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0709116-184006

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

NSYSU

11. Wu, Ying-Hui. A Study on the Marketing Strategy of Ecological Cultivation on Aquatic Products: A Case of Care Food Farms.

Degree: Master, EMBA, 2016, NSYSU

URL: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0730116-150347

► ãResearch issueã After the plasticizer incident in May 2011, a series of food safety issues followed, including contaminated cooking oil and illegal aquatic additives, causing… (more)

Subjects/Keywords: SWOT; Five forces; Ecological cultivation; Production & Marketing resume; Innovative marketing strategy

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6^th Edition):

Wu, Y. (2016). A Study on the Marketing Strategy of Ecological Cultivation on Aquatic Products: A Case of Care Food Farms. (Thesis). NSYSU. Retrieved from http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0730116-150347

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16^th Edition):

Wu, Ying-Hui. “A Study on the Marketing Strategy of Ecological Cultivation on Aquatic Products: A Case of Care Food Farms.” 2016. Thesis, NSYSU. Accessed April 11, 2021. http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0730116-150347.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7^th Edition):

Wu, Ying-Hui. “A Study on the Marketing Strategy of Ecological Cultivation on Aquatic Products: A Case of Care Food Farms.” 2016. Web. 11 Apr 2021.

Vancouver:

Wu Y. A Study on the Marketing Strategy of Ecological Cultivation on Aquatic Products: A Case of Care Food Farms. [Internet] [Thesis]. NSYSU; 2016. [cited 2021 Apr 11]. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0730116-150347.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Wu Y. A Study on the Marketing Strategy of Ecological Cultivation on Aquatic Products: A Case of Care Food Farms. [Thesis]. NSYSU; 2016. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0730116-150347

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

NSYSU

12. Hsieh, Yung-Fu. An Analysis of Business Strategies for Small- and Medium-Sized Companies in Taiwan.

Degree: Master, EMBA, 2016, NSYSU

URL: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0613116-143047

► How can small- and medium-sized steel companies search for survival strategies as well as the route to prosperity? The thesis adopts methodology of case study… (more)

Subjects/Keywords: SMEs; family business; steel sector; innovation; strategy; RBV

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6^th Edition):

Hsieh, Y. (2016). An Analysis of Business Strategies for Small- and Medium-Sized Companies in Taiwan. (Thesis). NSYSU. Retrieved from http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0613116-143047

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16^th Edition):

Hsieh, Yung-Fu. “An Analysis of Business Strategies for Small- and Medium-Sized Companies in Taiwan.” 2016. Thesis, NSYSU. Accessed April 11, 2021. http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0613116-143047.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7^th Edition):

Hsieh, Yung-Fu. “An Analysis of Business Strategies for Small- and Medium-Sized Companies in Taiwan.” 2016. Web. 11 Apr 2021.

Vancouver:

Hsieh Y. An Analysis of Business Strategies for Small- and Medium-Sized Companies in Taiwan. [Internet] [Thesis]. NSYSU; 2016. [cited 2021 Apr 11]. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0613116-143047.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Hsieh Y. An Analysis of Business Strategies for Small- and Medium-Sized Companies in Taiwan. [Thesis]. NSYSU; 2016. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0613116-143047

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

NSYSU

13. Huang, Shiang-wen. A Study on the Influence of Environmental Landscape Perception and Experiential Marketing on Tourists Revisit Intentionï¼A Study of the Aimen Beach Recreation Area.

Degree: Master, Public Affairs Management, 2016, NSYSU

URL: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-1015114-200124

► Along with the increasing in people's leisure time and disposable income , as well as seashore areas open to the public for the past few… (more)

▼ Along with the increasing in people's leisure time and disposable income , as well as seashore areas open to the public for the past few years, sightseeing in sea area is becoming a very popular tourism industry . However, Penghu has some advantages of tourism resource like coral reef ocean and golden beaches. How government put more effort to improve sightseeing spots and whole environmental landscape by facility construction and activity promotion, from creating a high quality and characteristic tourism environment to attracting more visitor and increasing tourists revisit intention, became the focus of people's attention. Through this study , hopefully it will help us reach the following purpose. 1.To find the current situation of the environmental landscape , experiential marketing and revisit intention of tourists in Aimen Beach recreation area. 2.To find the difference of the tourist in environmental landscape , experiential marketing and revisit intention of tourists in Aimen Beach recreation area. 3.To find how tourists describe and feel about the environmental landscape and experiential marketing in Aimen Beach recreation area and observe how environmental landscape and experiential marketing effect on tourists revisit intention. 4.Provide some specific suggestions to the concerned department for their Business strategies. This research is mainly starting from the point of view of Peng-Hu tourists, to find the relationship among environmental landscape perception ,experiential marketing and Tourists revisit intention in Aimen Beach recreation area. Used the method of Questionnaire, took Convenience sampling,320 subjects were sampled, had received 315 copies , received ratio is 98.44%, have 309 valid questionnaire copies, received valid ratio is 96.56%. This research is based on frequency distribution, percentage, average score, and standard deviation to describe the distribution of background variable, environmental perception variables , experiential marketing variable, and revisit intention variable . Base on the independent sample t-test, one-way ANOVA, to test for difference Between Means. Used correlation analysis to understand the relationships among environmental perception, experiential marketing and tourists revisit intention. Used regression analysis to explore the predictive power of environmental perception and experiential marketing in revisit intention . The result of this research shows that different individual background variable of tourists , environmental perception, experiential marketing and tourists revisit intention, and overall dimensions have partially significant differences. Environmental perception, experiential marketing and tourists revisit intention have a positive correlation. Environmental perception, experiential marketing have significant predictive power in tourists revisit intention. Advisors/Committee Members: Ying-Yu Huang (chair), Ji-Hwa Wu (committee member), Fuh-Yeong Kuan (committee member), Ning%20Wu%22%29&pagesize-30">Wei-Ning Wu (chair).

Subjects/Keywords: Penghu Aimen Beach; Environmental perception; Experiential marketing; Revisit intention

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6^th Edition):

Huang, S. (2016). A Study on the Influence of Environmental Landscape Perception and Experiential Marketing on Tourists Revisit Intentionï¼A Study of the Aimen Beach Recreation Area. (Thesis). NSYSU. Retrieved from http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-1015114-200124

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16^th Edition):

Huang, Shiang-wen. “A Study on the Influence of Environmental Landscape Perception and Experiential Marketing on Tourists Revisit Intentionï¼A Study of the Aimen Beach Recreation Area.” 2016. Thesis, NSYSU. Accessed April 11, 2021. http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-1015114-200124.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7^th Edition):

Huang, Shiang-wen. “A Study on the Influence of Environmental Landscape Perception and Experiential Marketing on Tourists Revisit Intentionï¼A Study of the Aimen Beach Recreation Area.” 2016. Web. 11 Apr 2021.

Vancouver:

Huang S. A Study on the Influence of Environmental Landscape Perception and Experiential Marketing on Tourists Revisit Intentionï¼A Study of the Aimen Beach Recreation Area. [Internet] [Thesis]. NSYSU; 2016. [cited 2021 Apr 11]. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-1015114-200124.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Huang S. A Study on the Influence of Environmental Landscape Perception and Experiential Marketing on Tourists Revisit Intentionï¼A Study of the Aimen Beach Recreation Area. [Thesis]. NSYSU; 2016. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-1015114-200124

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

NSYSU

14. Ko, Long-shing. A Study of Safety-Control Management on Food Raw Material - A Case of Tapioca Starch.

Degree: Master, EMBA, 2016, NSYSU

URL: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0807116-165700

► Because of food safety scandals, evidence suggests that food consumers are not satisfied with food polices and have low degree of trust in government and… (more)

Subjects/Keywords: Food Raw Material; Food Safety; Tapioca Starch; Food Business; Safety Control

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6^th Edition):

Ko, L. (2016). A Study of Safety-Control Management on Food Raw Material - A Case of Tapioca Starch. (Thesis). NSYSU. Retrieved from http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0807116-165700

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16^th Edition):

Ko, Long-shing. “A Study of Safety-Control Management on Food Raw Material - A Case of Tapioca Starch.” 2016. Thesis, NSYSU. Accessed April 11, 2021. http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0807116-165700.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7^th Edition):

Ko, Long-shing. “A Study of Safety-Control Management on Food Raw Material - A Case of Tapioca Starch.” 2016. Web. 11 Apr 2021.

Vancouver:

Ko L. A Study of Safety-Control Management on Food Raw Material - A Case of Tapioca Starch. [Internet] [Thesis]. NSYSU; 2016. [cited 2021 Apr 11]. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0807116-165700.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Ko L. A Study of Safety-Control Management on Food Raw Material - A Case of Tapioca Starch. [Thesis]. NSYSU; 2016. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0807116-165700

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

NSYSU

15. Chang, Yu-yao. A leading indicator of the financial crisis to investigate the feasibility of Taiwan financial cycle.

Degree: Master, Finance, 2016, NSYSU

URL: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0924116-151041

► In recent years, the interdependence of the global economy has become increasingly deepened, and the operation of financial transaction system has been complex day by… (more)

▼ In recent years, the interdependence of the global economy has become increasingly deepened, and the operation of financial transaction system has been complex day by day, resulting in an increase in the instability of the financial environment. In the history of global economic, there are lots of financial crises breaking out. Once the financial crisis breaking out, the outbreak of the global economic market will occur unpredictable damage. The financial crisis is the powerful loose cannon in the development of global economic market history. In addition to bring us the huge economic losses, the impact on the global economy is still remaining fresh memory as if still trapped in it! Particularly the 2007 financial crisis affected from the US finance to the US real economy, and then spread to countries worldwide. This caused not only the slowdown of the GDP for the developing countries, the United States, the European Union and other countries, but also derived the global inflation. The financial crisis made a quite huge effect for the future economic development to every country worldwide. The study is based on the research of Lee, Tung-Hao et al. (2010), which selected the leading norms that could predict the financial crisis and eliminate the limited data. Taiwan Security Exchange Corporation-Weighted Stock Index(SB01), Money Supply (M2)(MA0301 ), USD Value of Export- Total- Taiwan(TC01), West Texas Interm ediate (PA16), US. Value of Imports- Total- Taiwan(TC02), The US dollar against the Taiwan dollar (MC02), The Dow Jones Industrial Average (SB03) and other leading. Referring to the ractice of Hou, De-Qian et al. (2015), estimate Band Pass Filter by using Eview 9.5 package and select the full period of non-symmetric (asymmetric) CF Filter, to explore if the fluctuation frequency of the Band Pass Filter had the warming effect to the financial crisis leading norm or not. Advisors/Committee Members: Ning%20Wu%22%29&pagesize-30">Wei-Ning Wu (chair), Chen-chang Lee (chair), Wei%20Wang%22%29&pagesize-30">Chih-Wei Wang (committee member).

Subjects/Keywords: financial crisis leading indicators; Taiwan financial cycle; CF Filter; HP Filter; BK Filter

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6^th Edition):

Chang, Y. (2016). A leading indicator of the financial crisis to investigate the feasibility of Taiwan financial cycle. (Thesis). NSYSU. Retrieved from http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0924116-151041

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16^th Edition):

Chang, Yu-yao. “A leading indicator of the financial crisis to investigate the feasibility of Taiwan financial cycle.” 2016. Thesis, NSYSU. Accessed April 11, 2021. http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0924116-151041.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7^th Edition):

Chang, Yu-yao. “A leading indicator of the financial crisis to investigate the feasibility of Taiwan financial cycle.” 2016. Web. 11 Apr 2021.

Vancouver:

Chang Y. A leading indicator of the financial crisis to investigate the feasibility of Taiwan financial cycle. [Internet] [Thesis]. NSYSU; 2016. [cited 2021 Apr 11]. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0924116-151041.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Chang Y. A leading indicator of the financial crisis to investigate the feasibility of Taiwan financial cycle. [Thesis]. NSYSU; 2016. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0924116-151041

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

NSYSU

16. Chung, Hao-yu. The Study of Marketing Strategy and Customer Management in the Age of Dataï¼A Case of Company O.

Degree: Master, Business Management, 2017, NSYSU

URL: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0110117-143921

► It is well-known that a company makes revenues from customers. In other words, customers can dominate and dictate the prospect of a company. Consequently, importance… (more)

▼ It is well-known that a company makes revenues from customers. In other words, customers can dominate and dictate the prospect of a company. Consequently, importance of customers for the survival of a company has attracted increasing attention in the trend of marketing. In current scenario, marketing is no longer a one-way strategy which regards satisfying customersâ needs as the only object. Instead, it should be a two-way approach by which co-values for both companies and customers can be created. How do customers offer values to a company? The answer is DATA! For instance, since transaction data between customers and a company is usually available, the latter can acquire the implied information easily. This includes the starting point of the relationships between customers and companies, negotiation and coordination in the transaction process, as well as completion time of the transaction. Unfortunately, only few companies can realize how these data can be applied to the co-value creation process. In the past, companies set the STP and then attracted customers through 4P actions. Nevertheless, there are several blind spots in this approach, e.g., if these customers are really suitable for the company, and how long they will stay in the company. Fortunately, these shortcomings can be overcome through the transaction data analysis. Based on the analyzed data, a company can scientifically predict each customerâs whole life contribution, which is called Customer Lifetime Value (CLV/CLTV), and can estimate potential revenues that can be produced by each customer. Moreover, based on the analyzed data, a company can find out its "true friends", then uses an appropriate approach at the right time to retain them, and even develop potential customers. In this way, a company can keep its regular customers, develop new customers, evaluate individual cost limit of maintaining every single customer, make optimum resources allocation, automatize the customer management process, and finally make more profits. Nowadays, restaurant industry is one of the fast-growing industries in Taiwan. It is reported that the number of restaurants nearly increased over 18% from 2008 to 2012, which was much higher than the average increasing rate of 5.5% in other industries. Based on an official document made by Ministry of Economic Affairs and Statistics Department, the turnover produced by restaurant industry nearly has increased by 200% from February 2006 to February 2016. In addition, the number of employees engaged in restaurant related industries has increased by 26% from 2003 to 2012. This drives the number of students studying in food and beverage departments has increased over 300% from 2005 to 2011 (Ming-Ling Xie, 2012). Therefore, this thesis will focus on restaurant industries by investigating the Marketing Strategy and Customer Management of a restaurant. We will choose a restaurant for our case study. The selected restaurant satisfies the following three criteria: (1) It is a benchmark in restaurant industry with rapid growth rate;… Advisors/Committee Members: Chi-cheng,Wu (committee member), Hsuan-yi,Chou (chair), Chien-yuan,Sher (chair), ning%2CWu%22%29&pagesize-30">Wei-ning,Wu (chair).

Subjects/Keywords: Data analysis; Customer lifetime value; Prediction; Marketing strategy; Customer management

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6^th Edition):

Chung, H. (2017). The Study of Marketing Strategy and Customer Management in the Age of Dataï¼A Case of Company O. (Thesis). NSYSU. Retrieved from http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0110117-143921

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16^th Edition):

Chung, Hao-yu. “The Study of Marketing Strategy and Customer Management in the Age of Dataï¼A Case of Company O.” 2017. Thesis, NSYSU. Accessed April 11, 2021. http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0110117-143921.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7^th Edition):

Chung, Hao-yu. “The Study of Marketing Strategy and Customer Management in the Age of Dataï¼A Case of Company O.” 2017. Web. 11 Apr 2021.

Vancouver:

Chung H. The Study of Marketing Strategy and Customer Management in the Age of Dataï¼A Case of Company O. [Internet] [Thesis]. NSYSU; 2017. [cited 2021 Apr 11]. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0110117-143921.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Chung H. The Study of Marketing Strategy and Customer Management in the Age of Dataï¼A Case of Company O. [Thesis]. NSYSU; 2017. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0110117-143921

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

NSYSU

17. Lan, Wei-Ci. The Study of Entry Strategies for Taiwanese Direct Selling Company in China- The Case of Company M.

Degree: Master, Business Management, 2017, NSYSU

URL: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0117117-000700

► Direct selling company existed in Taiwan since 1991. Based on the relationships between people, direct selling easily generates negative reputation. Till recent years, people gradually… (more)

Subjects/Keywords: Direct selling; Oversea market; Business model; The Eclectic Paradigm of International Production

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6^th Edition):

Lan, W. (2017). The Study of Entry Strategies for Taiwanese Direct Selling Company in China- The Case of Company M. (Thesis). NSYSU. Retrieved from http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0117117-000700

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16^th Edition):

Lan, Wei-Ci. “The Study of Entry Strategies for Taiwanese Direct Selling Company in China- The Case of Company M.” 2017. Thesis, NSYSU. Accessed April 11, 2021. http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0117117-000700.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7^th Edition):

Lan, Wei-Ci. “The Study of Entry Strategies for Taiwanese Direct Selling Company in China- The Case of Company M.” 2017. Web. 11 Apr 2021.

Vancouver:

Lan W. The Study of Entry Strategies for Taiwanese Direct Selling Company in China- The Case of Company M. [Internet] [Thesis]. NSYSU; 2017. [cited 2021 Apr 11]. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0117117-000700.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Lan W. The Study of Entry Strategies for Taiwanese Direct Selling Company in China- The Case of Company M. [Thesis]. NSYSU; 2017. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0117117-000700

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

NSYSU

18. Cheng, Ming-Hsiang. A study of M & A process for Taiwan Small and Medium Enterprises â A Case Study of F Company.

Degree: Master, EMBA, 2016, NSYSU

URL: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0516116-001917

► In Taiwan, small and medium enterprises (SMEs) are difficult to compete with large enterprises. Although government gave SMEs guidance involving in large enterprises aggressively, competitions… (more)

Subjects/Keywords: small and medium enterprise; M&A; integration; merge purpose; synergy

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6^th Edition):

Cheng, M. (2016). A study of M & A process for Taiwan Small and Medium Enterprises â A Case Study of F Company. (Thesis). NSYSU. Retrieved from http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0516116-001917

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16^th Edition):

Cheng, Ming-Hsiang. “A study of M & A process for Taiwan Small and Medium Enterprises â A Case Study of F Company.” 2016. Thesis, NSYSU. Accessed April 11, 2021. http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0516116-001917.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7^th Edition):

Cheng, Ming-Hsiang. “A study of M & A process for Taiwan Small and Medium Enterprises â A Case Study of F Company.” 2016. Web. 11 Apr 2021.

Vancouver:

Cheng M. A study of M & A process for Taiwan Small and Medium Enterprises â A Case Study of F Company. [Internet] [Thesis]. NSYSU; 2016. [cited 2021 Apr 11]. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0516116-001917.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Cheng M. A study of M & A process for Taiwan Small and Medium Enterprises â A Case Study of F Company. [Thesis]. NSYSU; 2016. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0516116-001917

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

NSYSU

19. WU, SHOU-LI. A Study of Customer Management in the Broadband Industry -A Case of Taiwan Mobile Broadband.

Degree: Master, EMBA, 2016, NSYSU

URL: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0528116-105526

► According to the National Communications Commission (referred to NCC ) published in January 21, 2016, "in 2015 the number of broadband Internet account", the number… (more)

▼ According to the National Communications Commission (referred to NCC ) published in January 21, 2016, "in 2015 the number of broadband Internet account", the number of Internet account Taiwan 26,700,758, of which fixed (wired) broadband account number reached 5,656,330, mobile broadband account amounting to 19,083,653, in recent years, with mobile Internet access over a wireless carrier has officially entered the faster 4G technology services, and the other because of consumers' access to media content requirements, not only the evolution from text to images and video, to the timeliness but require immediate (Anytime, Anywhere, Any Device), so the new media innovative services mostly focus on the application of wireless mobile Internet, the family wired broadband Internet access with wireless mobile Internet users become increasingly popular, the number of customers has been a downward trend, So for industry operators to provide broadband, the cable broadband Internet access customer's management will become a major problem on the operation. The case study will be Taiwan's largest broadband company, for example, proposed by scholars and SWOT analysis, five forces analysis, STP + 4P analysis, 4C based on the analysis, to explore wired broadband Internet access in wireless mobile Internet products under the impact of Taiwan changes broadband industry. And competing strategic analysis discusses wired broadband Internet access industry on how to avoid both the loss of customers, and how to develop new customers and increasing the revenue of the business strategy, and the use of Taiwan's largest broadband company 86,672 cases of broadband pen once or existing customer usage behavior do large data analysis of information, the elaboration of customer management. By analyzing the results of the model and Building hope summarized under the consumer media content acquisition changes in behavior, affect wired broadband Internet service to the operators of the number of customers and profit. Further use of customer management business model analysis of this study, the Taiwan provide wired broadband Internet operators more accurate business strategy recommendations, therefore, suggested that the relevant industry can proceed towards the following points: 1. The development of the Internet OTT (Over The Top) branched out into film and television content industry branched out into game 2. 3. The content industry to expand the domestic development of new markets 4. things IoT (Internet of things). Thereby increasing both the rate continued to stay wired broadband customers, and increase revenues through the promotion of value-added services, but also enhance the company's reputation and increase opportunities to expand new customers. Advisors/Committee Members: Hsiao Lu (committee member), Ning%20Wu%22%29&pagesize-30">Wei-Ning Wu (chair), Chi-Cheng Wu (committee member), Chien-Yuan, Sher (chair).

Subjects/Keywords: SWOT analysis; Porter five forces analysis; STP+4P Analysis; Wired broadband Internet access; Customer Management; 4C Analysis

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6^th Edition):

WU, S. (2016). A Study of Customer Management in the Broadband Industry -A Case of Taiwan Mobile Broadband. (Thesis). NSYSU. Retrieved from http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0528116-105526

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16^th Edition):

WU, SHOU-LI. “A Study of Customer Management in the Broadband Industry -A Case of Taiwan Mobile Broadband.” 2016. Thesis, NSYSU. Accessed April 11, 2021. http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0528116-105526.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7^th Edition):

WU, SHOU-LI. “A Study of Customer Management in the Broadband Industry -A Case of Taiwan Mobile Broadband.” 2016. Web. 11 Apr 2021.

Vancouver:

WU S. A Study of Customer Management in the Broadband Industry -A Case of Taiwan Mobile Broadband. [Internet] [Thesis]. NSYSU; 2016. [cited 2021 Apr 11]. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0528116-105526.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

WU S. A Study of Customer Management in the Broadband Industry -A Case of Taiwan Mobile Broadband. [Thesis]. NSYSU; 2016. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0528116-105526

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

NSYSU

20. Hus, Shih-Chang. A Study of Entering Strategy for a Healthcare and Skincare Company in Mainland China - the Case of the Australian N Company.

Degree: Master, EMBA, 2016, NSYSU

URL: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0506116-234018

► With rapid economic growth and national income increase, the healthcare and skincare markets in Mainland China have been growing explosively in recent years. Moreover, since… (more)

▼ With rapid economic growth and national income increase, the healthcare and skincare markets in Mainland China have been growing explosively in recent years. Moreover, since the international biotechnology manufacturers enter the healthcare and skincare markets competitively, the markets have been developed maturely. Firstly, the American healthcare and skincare leading manufacturer, Amway, entered to Mainland China market. Secondly, Avon developed healthcare products in direct sale field. And then, Herbalife, Procter & Gamble, Johnson & Johnson, Pfizer, and GlaxsoSmithKline entered Mainland China market successively. According to 2012 Mainland China report, the sales amount of healthcare and skincare has reached about 113 billions which compared with the previous year grew up 32%, and estimated to reach about 450 billions in 2020. Mainland China authorities in order to cope with the future development of the market, âNutrition and Health food industryâ is firstly to be listed as a key development industry in the âFood Industry 12th 5-year planâ. And, they make regulations and tax barriers to block new entrants of international biotechnology manufacturers in order to foster the development of domestic industries. Therefore, if want to be a new entrant to compete with domestic and international suppliers, to make an integrated entry strategy and innovative business model is definitely the best way in response to fierce competition in the Mainland China market. This study will be the case for the Australian N company that using interview experts and value chain analysis to find out the company core competitiveness. To analyze the competitive advantages of the Australian N company entry strategy in Mainland China and to use the Dupont Equation analytical methods to verify the company operating performance, this study will find out how to optimize efficiency by international divisions work cooperation among Australia, Taiwan and Mainland China and will be integrated as a strategy reference for the healthcare and skincare entrants. This case is studied through interviewing experts and analyzing of Porter value chain, to sum up how the company makes good use of their own advantages and Taiwan special geographic position, to work by international divisions cooperation to make a competitive advantage of the Mainland China market entry strategy. For Taiwan industries, they can also refer this study to develop unique competitive advantage by regulations between Taiwan and Mainland China and Taiwanâs mature industrial chains. Advisors/Committee Members: Min-Hsin Huang (chair), Lu Hsiao (committee member), Chi-Cheng Wu (committee member), Ning%20Wu%22%29&pagesize-30">Wei-Ning Wu (chair).

Subjects/Keywords: entering strategy; Dupont Equation; skincare products; healthcare products; value chain analysis

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6^th Edition):

Hus, S. (2016). A Study of Entering Strategy for a Healthcare and Skincare Company in Mainland China - the Case of the Australian N Company. (Thesis). NSYSU. Retrieved from http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0506116-234018

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16^th Edition):

Hus, Shih-Chang. “A Study of Entering Strategy for a Healthcare and Skincare Company in Mainland China - the Case of the Australian N Company.” 2016. Thesis, NSYSU. Accessed April 11, 2021. http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0506116-234018.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7^th Edition):

Hus, Shih-Chang. “A Study of Entering Strategy for a Healthcare and Skincare Company in Mainland China - the Case of the Australian N Company.” 2016. Web. 11 Apr 2021.

Vancouver:

Hus S. A Study of Entering Strategy for a Healthcare and Skincare Company in Mainland China - the Case of the Australian N Company. [Internet] [Thesis]. NSYSU; 2016. [cited 2021 Apr 11]. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0506116-234018.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Hus S. A Study of Entering Strategy for a Healthcare and Skincare Company in Mainland China - the Case of the Australian N Company. [Thesis]. NSYSU; 2016. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0506116-234018

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

NSYSU

21. Liu, Hsin-chou. A Study of the Policy effects of Activity âDomestic Travel Accommodation Subsidyâ.

Degree: Master, EMBA, 2016, NSYSU

URL: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0606116-091923

► Taiwan was impacted by the global economic recession. To improve the domestic market, Taiwan government decided to release the reflationary policy. This study focus on… (more)

Subjects/Keywords: customer behavior; motivation; travel accommodation; tourism industry; customer satisfaction

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6^th Edition):

Liu, H. (2016). A Study of the Policy effects of Activity âDomestic Travel Accommodation Subsidyâ. (Thesis). NSYSU. Retrieved from http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0606116-091923

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16^th Edition):

Liu, Hsin-chou. “A Study of the Policy effects of Activity âDomestic Travel Accommodation Subsidyâ.” 2016. Thesis, NSYSU. Accessed April 11, 2021. http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0606116-091923.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7^th Edition):

Liu, Hsin-chou. “A Study of the Policy effects of Activity âDomestic Travel Accommodation Subsidyâ.” 2016. Web. 11 Apr 2021.

Vancouver:

Liu H. A Study of the Policy effects of Activity âDomestic Travel Accommodation Subsidyâ. [Internet] [Thesis]. NSYSU; 2016. [cited 2021 Apr 11]. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0606116-091923.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Liu H. A Study of the Policy effects of Activity âDomestic Travel Accommodation Subsidyâ. [Thesis]. NSYSU; 2016. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0606116-091923

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

NSYSU

22. Huang, Chien-Hao. A Study of Business Strategies for Mixed Metal Scrap Treatment Domain in Taiwan â A Case of Company Y.

Degree: Master, EMBA, 2016, NSYSU

URL: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0605116-190327

► Sustainable development is the core for contemporary business operations, so most of the countries define environmental protection industry as a critical business with unlimited potentials.… (more)

▼ Sustainable development is the core for contemporary business operations, so most of the countries define environmental protection industry as a critical business with unlimited potentials. For the past two decades, Taiwan's resource-based industries (including mixed metal scrap industry) grow rapidly with great competiveness , as we can find the quantity data associated with recycling business. According to Taiwan EPA (Environmental Protection Association) "Industrial Waste Reporting and Management Information System" statistics, the mixed metal scrap from industrial waste have been increasing for the past ten years (2003 to 2015). In this case , Company Y is a recycling service provider focused on mixed metal scrap items. Based on EPA data Company Y shared 1.64% out from island wide total scrap volume. We can image the room for Company Y to grow is yet far from the limitation. In our case study, we adopt Five Forces Analysis (Michael Porter) and SWOT Analysis to tell the competitive advantages and disadvantages of Taiwan mixed scrap metal processing industry. A strategic planning framework and found critical success factors in the industry to portrait Company Yâs business advantages and weaknesses. After we reviewed the internal and external environment factors, and applicable resources, we propose a strategic framework and redefine the key successful factors for Company Y to compete, so a strategy for the Company is to be formed. Company Y is relative a small scale operation in Taiwan scraps market, however it has unique characters which are pioneer in the industry, well site management, diversified sales channels. We recommend Company Y to focus on specific scrap items and penetrate to broader market segment to pursue efficiency in the short term ; continually upgrade technical capacities, efficiency and personnel training to support itâs diversification strategy and expand new markets for growth. Advisors/Committee Members: Hsiao Lu (committee member), Ning%20Wu%22%29&pagesize-30">Wei-Ning Wu (chair), Chi-Cheng Wu (committee member), Chien-Yuan, Sher (chair).

Subjects/Keywords: Competitive advantage; Mixed metal scrap; Business strategy; Industrial waste; Key success factors

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6^th Edition):

Huang, C. (2016). A Study of Business Strategies for Mixed Metal Scrap Treatment Domain in Taiwan â A Case of Company Y. (Thesis). NSYSU. Retrieved from http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0605116-190327

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16^th Edition):

Huang, Chien-Hao. “A Study of Business Strategies for Mixed Metal Scrap Treatment Domain in Taiwan â A Case of Company Y.” 2016. Thesis, NSYSU. Accessed April 11, 2021. http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0605116-190327.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7^th Edition):

Huang, Chien-Hao. “A Study of Business Strategies for Mixed Metal Scrap Treatment Domain in Taiwan â A Case of Company Y.” 2016. Web. 11 Apr 2021.

Vancouver:

Huang C. A Study of Business Strategies for Mixed Metal Scrap Treatment Domain in Taiwan â A Case of Company Y. [Internet] [Thesis]. NSYSU; 2016. [cited 2021 Apr 11]. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0605116-190327.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Huang C. A Study of Business Strategies for Mixed Metal Scrap Treatment Domain in Taiwan â A Case of Company Y. [Thesis]. NSYSU; 2016. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0605116-190327

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

NSYSU

23. Chen, Yu-Hsing. The Study of Brand Building Model in Direct Selling Industry â A Case of Company M.

Degree: Master, Business Management, 2016, NSYSU

URL: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0611116-232523

► This study plans to solve business operation problems in direct selling industry by using âCore value-based cooperate brand building modelâ to build cooperate brand. In… (more)

Subjects/Keywords: Brand equity; Cooperate brand; Brand building; Direct selling; Core value

Record Details Similar Records Cite « Share

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6^th Edition):

Chen, Y. (2016). The Study of Brand Building Model in Direct Selling Industry â A Case of Company M. (Thesis). NSYSU. Retrieved from http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0611116-232523

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16^th Edition):

Chen, Yu-Hsing. “The Study of Brand Building Model in Direct Selling Industry â A Case of Company M.” 2016. Thesis, NSYSU. Accessed April 11, 2021. http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0611116-232523.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7^th Edition):

Chen, Yu-Hsing. “The Study of Brand Building Model in Direct Selling Industry â A Case of Company M.” 2016. Web. 11 Apr 2021.

Vancouver:

Chen Y. The Study of Brand Building Model in Direct Selling Industry â A Case of Company M. [Internet] [Thesis]. NSYSU; 2016. [cited 2021 Apr 11]. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0611116-232523.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Chen Y. The Study of Brand Building Model in Direct Selling Industry â A Case of Company M. [Thesis]. NSYSU; 2016. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0611116-232523

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

NSYSU

24. Chiang, Ming-yen. The Big Data of Diabetes Healthcare Management ï¼ A Case of D Clinic.

Degree: Master, Business Management, 2016, NSYSU

URL: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0602116-204811

► Whether in the globe or in Taiwan, the number of diabetes patients is being on the rise. Diabetes not only does harm to individuals but… (more)

Subjects/Keywords: Logistic Regression; XGBoost; Predicting Model; Diabetes; Diabetes Management; Machine Learning; Big Data

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6^th Edition):

Chiang, M. (2016). The Big Data of Diabetes Healthcare Management ï¼ A Case of D Clinic. (Thesis). NSYSU. Retrieved from http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0602116-204811

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16^th Edition):

Chiang, Ming-yen. “The Big Data of Diabetes Healthcare Management ï¼ A Case of D Clinic.” 2016. Thesis, NSYSU. Accessed April 11, 2021. http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0602116-204811.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7^th Edition):

Chiang, Ming-yen. “The Big Data of Diabetes Healthcare Management ï¼ A Case of D Clinic.” 2016. Web. 11 Apr 2021.

Vancouver:

Chiang M. The Big Data of Diabetes Healthcare Management ï¼ A Case of D Clinic. [Internet] [Thesis]. NSYSU; 2016. [cited 2021 Apr 11]. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0602116-204811.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Chiang M. The Big Data of Diabetes Healthcare Management ï¼ A Case of D Clinic. [Thesis]. NSYSU; 2016. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0602116-204811

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

NSYSU

25. Chen, Yung-yu. A Study of Project Procurement Strategy: the Perspective of Game Theory.

Degree: Master, EMBA, 2016, NSYSU

URL: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0601116-000431

► ãResearch issueã Enterprises obtain external resources through procurement, and trade money to get raw materials, components, intellectual properties, labors, .etc., and then process or combine… (more)

▼ ãResearch issueã Enterprises obtain external resources through procurement, and trade money to get raw materials, components, intellectual properties, labors, .etc., and then process or combine them to create and manufacture products. In this process, enterprises perform management and innovation to create business values and to pursuit profits. In the supply chain relationships have shown the competition status, plus the internal competition, results in business operations pressures. Fortunately, "Game Theory" is a powerful tool for solving complex problems for the confusion environment, to find out the optimum direction and the right way. ãResearch designã In 1879, Pareto found the society wealth distribution is uneven which most of the wealth is concentrated in a relatively few hands. In Italy, the top 20% wealthiest possess 80% of the wealth. Similarly, in the business organization with limited resources, to purchase goods need to perform Pareto Analysis to estimate values and risks. Also, based on the Kraljic Matrix Analysis to perform the Game Theory research through classified procurement items in order to study how to escape troubles, identify effective strategy solutions. ãResearch Results & Contributionã In the early stage of project development or business model built up, âWhat Designsâ will affect manufacturing technology, equipment, or investment demand, and âWhat Materialsâ, âWhat Componentsâ and âWhat Systemsâ will meet the demands for end users. Enterprises have to frequently check and manage the internal and external resources, and utilize âGame Theoryâ from customers, suppliers, competitors and marketing trend. To utilize Game Theory with the overall cost basis, and to consider the advantages and disadvantages in the competition, it will create an effective and sustainable procurement strategy for enterprise. Advisors/Committee Members: Chi-Cheng Wu (committee member), Ning%20Wu%22%29&pagesize-30">Wei-Ning Wu (chair), Hsiao Lu (committee member), Min-Hsin Huang (chair).

Subjects/Keywords: value; risk; strategy; game; procurement

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6^th Edition):

Chen, Y. (2016). A Study of Project Procurement Strategy: the Perspective of Game Theory. (Thesis). NSYSU. Retrieved from http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0601116-000431

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16^th Edition):

Chen, Yung-yu. “A Study of Project Procurement Strategy: the Perspective of Game Theory.” 2016. Thesis, NSYSU. Accessed April 11, 2021. http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0601116-000431.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7^th Edition):

Chen, Yung-yu. “A Study of Project Procurement Strategy: the Perspective of Game Theory.” 2016. Web. 11 Apr 2021.

Vancouver:

Chen Y. A Study of Project Procurement Strategy: the Perspective of Game Theory. [Internet] [Thesis]. NSYSU; 2016. [cited 2021 Apr 11]. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0601116-000431.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Chen Y. A Study of Project Procurement Strategy: the Perspective of Game Theory. [Thesis]. NSYSU; 2016. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0601116-000431

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

NSYSU

26. Hung, Hsuan-wei. A Study of Applying Big Data Analysis in Customer Retention in Cable Communication Industry - A case of Company C.

Degree: Master, Business Management, 2016, NSYSU

URL: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0530116-195906

► Taiwan will enter into a thorough digital times in 2017. However, operating model, environment and policy which are important for digital TV industry are not… (more)

Subjects/Keywords: Customer Lifetime Value; Customer Retention; Digital TV; Big Data analysis; Random Forest

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6^th Edition):

Hung, H. (2016). A Study of Applying Big Data Analysis in Customer Retention in Cable Communication Industry - A case of Company C. (Thesis). NSYSU. Retrieved from http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0530116-195906

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16^th Edition):

Hung, Hsuan-wei. “A Study of Applying Big Data Analysis in Customer Retention in Cable Communication Industry - A case of Company C.” 2016. Thesis, NSYSU. Accessed April 11, 2021. http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0530116-195906.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7^th Edition):

Hung, Hsuan-wei. “A Study of Applying Big Data Analysis in Customer Retention in Cable Communication Industry - A case of Company C.” 2016. Web. 11 Apr 2021.

Vancouver:

Hung H. A Study of Applying Big Data Analysis in Customer Retention in Cable Communication Industry - A case of Company C. [Internet] [Thesis]. NSYSU; 2016. [cited 2021 Apr 11]. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0530116-195906.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Hung H. A Study of Applying Big Data Analysis in Customer Retention in Cable Communication Industry - A case of Company C. [Thesis]. NSYSU; 2016. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0530116-195906

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

NSYSU

27. Sun, Ting-Chang. The Study of Competence and Job Classification in Data Science Industry.

Degree: Master, Business Management, 2016, NSYSU

URL: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0612116-093823

► In recent years, with the rise of big data, as well as continued progress in information technology, data science has gradually become prominent in academia,… (more)

Subjects/Keywords: LDA; Topic Model; Job Classification; Competency; Data Science

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6^th Edition):

Sun, T. (2016). The Study of Competence and Job Classification in Data Science Industry. (Thesis). NSYSU. Retrieved from http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0612116-093823

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16^th Edition):

Sun, Ting-Chang. “The Study of Competence and Job Classification in Data Science Industry.” 2016. Thesis, NSYSU. Accessed April 11, 2021. http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0612116-093823.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7^th Edition):

Sun, Ting-Chang. “The Study of Competence and Job Classification in Data Science Industry.” 2016. Web. 11 Apr 2021.

Vancouver:

Sun T. The Study of Competence and Job Classification in Data Science Industry. [Internet] [Thesis]. NSYSU; 2016. [cited 2021 Apr 11]. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0612116-093823.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Sun T. The Study of Competence and Job Classification in Data Science Industry. [Thesis]. NSYSU; 2016. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0612116-093823

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

NSYSU

28. Wang, Chiang-Chuan. A Study of 3D Growth Strategies in the Hyper-competition Arena ~ A Case Study of JH Company.

Degree: Master, EMBA, 2016, NSYSU

URL: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0604116-093707

► The Case is a mold company located in central Taiwan. Through the unique strategy, it continues investment in precision machining and 3D measuring equipment. With… (more)

Subjects/Keywords: hyper-competition; growth strategy; Mold industry

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6^th Edition):

Wang, C. (2016). A Study of 3D Growth Strategies in the Hyper-competition Arena ~ A Case Study of JH Company. (Thesis). NSYSU. Retrieved from http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0604116-093707

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16^th Edition):

Wang, Chiang-Chuan. “A Study of 3D Growth Strategies in the Hyper-competition Arena ~ A Case Study of JH Company.” 2016. Thesis, NSYSU. Accessed April 11, 2021. http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0604116-093707.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7^th Edition):

Wang, Chiang-Chuan. “A Study of 3D Growth Strategies in the Hyper-competition Arena ~ A Case Study of JH Company.” 2016. Web. 11 Apr 2021.

Vancouver:

Wang C. A Study of 3D Growth Strategies in the Hyper-competition Arena ~ A Case Study of JH Company. [Internet] [Thesis]. NSYSU; 2016. [cited 2021 Apr 11]. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0604116-093707.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Wang C. A Study of 3D Growth Strategies in the Hyper-competition Arena ~ A Case Study of JH Company. [Thesis]. NSYSU; 2016. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0604116-093707

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

NSYSU

29. Cheng, Hsiang-ling. A Study of Experiential Marketing in Cultural and Creative Hotel âA Case of HotelDay+.

Degree: Master, Business Management, 2016, NSYSU

URL: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0616116-122753

► Hotel industry is a highly competitive market in Taiwan and has been on the maturity period. All the hotels have their services on a certain… (more)

Subjects/Keywords: Experience; Experiential Marketing; Experiential Grid; Word-of-Mouth Marketing; Digital Marketing

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6^th Edition):

Cheng, H. (2016). A Study of Experiential Marketing in Cultural and Creative Hotel âA Case of HotelDay+. (Thesis). NSYSU. Retrieved from http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0616116-122753

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16^th Edition):

Cheng, Hsiang-ling. “A Study of Experiential Marketing in Cultural and Creative Hotel âA Case of HotelDay+.” 2016. Thesis, NSYSU. Accessed April 11, 2021. http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0616116-122753.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7^th Edition):

Cheng, Hsiang-ling. “A Study of Experiential Marketing in Cultural and Creative Hotel âA Case of HotelDay+.” 2016. Web. 11 Apr 2021.

Vancouver:

Cheng H. A Study of Experiential Marketing in Cultural and Creative Hotel âA Case of HotelDay+. [Internet] [Thesis]. NSYSU; 2016. [cited 2021 Apr 11]. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0616116-122753.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Cheng H. A Study of Experiential Marketing in Cultural and Creative Hotel âA Case of HotelDay+. [Thesis]. NSYSU; 2016. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0616116-122753

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

NSYSU

30. Hsu, Pin-han. The Study of Multi-level Marketing Industryâs Channel Conflict and Management â A case of Company M.

Degree: Master, Business Management, 2016, NSYSU

URL: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0610116-201945

► Direct selling industry has developed in Taiwan since 1980 and has been matured in 1996. During 2004, it is the year that can be described… (more)

Subjects/Keywords: direct selling industry; business model; the relationship between channel dependence; channel management; channel conflict; multi-level marketing

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6^th Edition):

Hsu, P. (2016). The Study of Multi-level Marketing Industryâs Channel Conflict and Management â A case of Company M. (Thesis). NSYSU. Retrieved from http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0610116-201945

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16^th Edition):

Hsu, Pin-han. “The Study of Multi-level Marketing Industryâs Channel Conflict and Management â A case of Company M.” 2016. Thesis, NSYSU. Accessed April 11, 2021. http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0610116-201945.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7^th Edition):

Hsu, Pin-han. “The Study of Multi-level Marketing Industryâs Channel Conflict and Management â A case of Company M.” 2016. Web. 11 Apr 2021.

Vancouver:

Hsu P. The Study of Multi-level Marketing Industryâs Channel Conflict and Management â A case of Company M. [Internet] [Thesis]. NSYSU; 2016. [cited 2021 Apr 11]. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0610116-201945.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Hsu P. The Study of Multi-level Marketing Industryâs Channel Conflict and Management â A case of Company M. [Thesis]. NSYSU; 2016. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0610116-201945

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Open Access Theses and Dissertations