+publisher:"NSYSU" +contributor:("Tai-Hwa Chow")

1. Wu, yi-yeh. Study on The Management Strategy of Foreign Insurance Companies in Taiwan â P Company as an Example.

Degree: Master, Business Management, 2017, NSYSU

URL: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0116117-215445

► Insurance is a social stability fund, that is, a poll of funds collected from the insured. The purpose of the funds is to scatter risks,… (more)

▼ Insurance is a social stability fund, that is, a poll of funds collected from the insured. The purpose of the funds is to scatter risks, digestion and mitigate loss to ensure a stability of an economic system; which plays a significant role for a country's economic development. The development of the insurance industry has evolved along with the changes of economy environment. From 1990 to 2006, foreign insurance companies in Taiwan has rapidly expanded. However, the profit of insurance industry is shrinking over the years. The changes of accounting rule of International Accounting Standards (IFRS) is affecting the company's operating costs. As a result, the foreign insurance companies have to withdraw from the Taiwan market, or being merged with Taiwan local insurance companies. However, there is one exception. The foreign insurance P company's premium income, business scale has expanded year by year, so I would like to explore the company's development and strategy. This study is mainly through the interviews with senior executives of foreign insurance companies, observations from different angles, and summarize the strategies and the future development of the P company. The study found that P company focuses on its strength, and developed gradually through the following three aspects: 1. talent cultivation: Expand recruitment channels, increase the quality of talent poll, Fintech talent recruitment and cultivation. 2. Product strategy: Focus on protection type of products to gain profit. Then continue to development distinctive and competitive retirement or pension products. 3. Marketing strategy: Rely on electronic platform operating system and gain recognition and reputation via social media platforms. Continuing to expand the banking channels, and the sustain service with existing customers; I believe that these suggestions on the development of P companies are beneficial. Keywords:management strategy, foreign insurance company, interview method, blue ocean strategy, insurance industry Advisors/Committee Members: Pei-how Huang (committee member), Huang,Jen-Jsung (chair), Wu Chi Cheng (chair), Hwa%20Chow%22%29&pagesize-30">Tai-Hwa Chow (committee member).

Subjects/Keywords: interview method; management strategy; foreign insurance company; blue ocean strategy; insurance industry

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6^th Edition):

Wu, y. (2017). Study on The Management Strategy of Foreign Insurance Companies in Taiwan â P Company as an Example. (Thesis). NSYSU. Retrieved from http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0116117-215445

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16^th Edition):

Wu, yi-yeh. “Study on The Management Strategy of Foreign Insurance Companies in Taiwan â P Company as an Example.” 2017. Thesis, NSYSU. Accessed January 17, 2021. http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0116117-215445.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7^th Edition):

Wu, yi-yeh. “Study on The Management Strategy of Foreign Insurance Companies in Taiwan â P Company as an Example.” 2017. Web. 17 Jan 2021.

Vancouver:

Wu y. Study on The Management Strategy of Foreign Insurance Companies in Taiwan â P Company as an Example. [Internet] [Thesis]. NSYSU; 2017. [cited 2021 Jan 17]. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0116117-215445.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Wu y. Study on The Management Strategy of Foreign Insurance Companies in Taiwan â P Company as an Example. [Thesis]. NSYSU; 2017. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0116117-215445

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

NSYSU

2. Chang, Chin-chiang. Fire Products CPVC Pipe Competition Analysis.

Degree: Master, Business Management, 2009, NSYSU

URL: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0624109-104523

► In recent years the economical booming change was fast, last year at the beginning of the whole world was also in the currency expansion concealed… (more)

Subjects/Keywords: industrial analysis; CPVC plastic tube

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6^th Edition):

Chang, C. (2009). Fire Products CPVC Pipe Competition Analysis. (Thesis). NSYSU. Retrieved from http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0624109-104523

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16^th Edition):

Chang, Chin-chiang. “Fire Products CPVC Pipe Competition Analysis.” 2009. Thesis, NSYSU. Accessed January 17, 2021. http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0624109-104523.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7^th Edition):

Chang, Chin-chiang. “Fire Products CPVC Pipe Competition Analysis.” 2009. Web. 17 Jan 2021.

Vancouver:

Chang C. Fire Products CPVC Pipe Competition Analysis. [Internet] [Thesis]. NSYSU; 2009. [cited 2021 Jan 17]. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0624109-104523.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Chang C. Fire Products CPVC Pipe Competition Analysis. [Thesis]. NSYSU; 2009. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0624109-104523

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

NSYSU

3. Chu, Yung-Cheng. A Study of Sales Promotion Effects on Perceptive Value, Purchasing Intention and Loyalty- A Case of Watsons Drugstore.

Degree: Master, Business Management, 2010, NSYSU

URL: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0302110-114721

► Financial Crisis has seriously shut down global economy and Taiwan also couldnât escape from the strike of current Financial Tsunami. Under this condition, consumers become… (more)

Subjects/Keywords: Impulse purchasing characteristic; Purchasing Intention; Sales Promotion; loyalty; Perceptive Value

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6^th Edition):

Chu, Y. (2010). A Study of Sales Promotion Effects on Perceptive Value, Purchasing Intention and Loyalty- A Case of Watsons Drugstore. (Thesis). NSYSU. Retrieved from http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0302110-114721

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16^th Edition):

Chu, Yung-Cheng. “A Study of Sales Promotion Effects on Perceptive Value, Purchasing Intention and Loyalty- A Case of Watsons Drugstore.” 2010. Thesis, NSYSU. Accessed January 17, 2021. http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0302110-114721.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7^th Edition):

Chu, Yung-Cheng. “A Study of Sales Promotion Effects on Perceptive Value, Purchasing Intention and Loyalty- A Case of Watsons Drugstore.” 2010. Web. 17 Jan 2021.

Vancouver:

Chu Y. A Study of Sales Promotion Effects on Perceptive Value, Purchasing Intention and Loyalty- A Case of Watsons Drugstore. [Internet] [Thesis]. NSYSU; 2010. [cited 2021 Jan 17]. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0302110-114721.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Chu Y. A Study of Sales Promotion Effects on Perceptive Value, Purchasing Intention and Loyalty- A Case of Watsons Drugstore. [Thesis]. NSYSU; 2010. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0302110-114721

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

NSYSU

4. Lee, Hsin-Ling. The Study of Brand Story, Brand Personality, and Brand Image: Examples of Brands in Taiwan.

Degree: Master, Business Management, 2010, NSYSU

URL: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0623110-004709

► Taiwan development started from agriculture and gradually moves to manufacturing to finally transform the economy into a high-tech industry. The economic miracle was based on… (more)

Subjects/Keywords: Brand Personality; Brand Image; Brand Story; Branding; Storytelling

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6^th Edition):

Lee, H. (2010). The Study of Brand Story, Brand Personality, and Brand Image: Examples of Brands in Taiwan. (Thesis). NSYSU. Retrieved from http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0623110-004709

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16^th Edition):

Lee, Hsin-Ling. “The Study of Brand Story, Brand Personality, and Brand Image: Examples of Brands in Taiwan.” 2010. Thesis, NSYSU. Accessed January 17, 2021. http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0623110-004709.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7^th Edition):

Lee, Hsin-Ling. “The Study of Brand Story, Brand Personality, and Brand Image: Examples of Brands in Taiwan.” 2010. Web. 17 Jan 2021.

Vancouver:

Lee H. The Study of Brand Story, Brand Personality, and Brand Image: Examples of Brands in Taiwan. [Internet] [Thesis]. NSYSU; 2010. [cited 2021 Jan 17]. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0623110-004709.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Lee H. The Study of Brand Story, Brand Personality, and Brand Image: Examples of Brands in Taiwan. [Thesis]. NSYSU; 2010. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0623110-004709

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

NSYSU

5. Chuang, Tun-chun. The study of Taiwan, Japan and Korea drama production and marketing strategies.

Degree: Master, Business Management, 2011, NSYSU

URL: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0214111-171747

► As is known to everyone, the popularity of soap drama breakthroughs the markets overseas, promoting the atmosphere of self-made soap drama indirectly. Many creators would… (more)

Subjects/Keywords: reflections of culture; the integration of marketing and promoting; Soap drama

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6^th Edition):

Chuang, T. (2011). The study of Taiwan, Japan and Korea drama production and marketing strategies. (Thesis). NSYSU. Retrieved from http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0214111-171747

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16^th Edition):

Chuang, Tun-chun. “The study of Taiwan, Japan and Korea drama production and marketing strategies.” 2011. Thesis, NSYSU. Accessed January 17, 2021. http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0214111-171747.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7^th Edition):

Chuang, Tun-chun. “The study of Taiwan, Japan and Korea drama production and marketing strategies.” 2011. Web. 17 Jan 2021.

Vancouver:

Chuang T. The study of Taiwan, Japan and Korea drama production and marketing strategies. [Internet] [Thesis]. NSYSU; 2011. [cited 2021 Jan 17]. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0214111-171747.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Chuang T. The study of Taiwan, Japan and Korea drama production and marketing strategies. [Thesis]. NSYSU; 2011. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0214111-171747

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

NSYSU

6. Ma, Ching. The Effects of Product Design on Brand Image,Perceived Value and Purchase Intention- An Empirical Study of Convenience Goods.

Degree: Master, Business Management, 2011, NSYSU

URL: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0619111-232015

► ããIn recent years, Taiwan's industries actively seeking industrial restructuring in the way of increasing added value to products. That makes many convenience goods brands appeared… (more)

Subjects/Keywords: purchase intention; perceived value; brand image; product image; convenience goods; product design

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6^th Edition):

Ma, C. (2011). The Effects of Product Design on Brand Image,Perceived Value and Purchase Intention- An Empirical Study of Convenience Goods. (Thesis). NSYSU. Retrieved from http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0619111-232015

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16^th Edition):

Ma, Ching. “The Effects of Product Design on Brand Image,Perceived Value and Purchase Intention- An Empirical Study of Convenience Goods.” 2011. Thesis, NSYSU. Accessed January 17, 2021. http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0619111-232015.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7^th Edition):

Ma, Ching. “The Effects of Product Design on Brand Image,Perceived Value and Purchase Intention- An Empirical Study of Convenience Goods.” 2011. Web. 17 Jan 2021.

Vancouver:

Ma C. The Effects of Product Design on Brand Image,Perceived Value and Purchase Intention- An Empirical Study of Convenience Goods. [Internet] [Thesis]. NSYSU; 2011. [cited 2021 Jan 17]. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0619111-232015.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Ma C. The Effects of Product Design on Brand Image,Perceived Value and Purchase Intention- An Empirical Study of Convenience Goods. [Thesis]. NSYSU; 2011. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0619111-232015

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

NSYSU

7. Chiang, Shou-Jie. A Study On Motivation, Attitude, Behavior And Advertising Effectiveness Of Internet Video Advertising Audiences.

Degree: Master, Business Management, 2011, NSYSU

URL: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0705111-140430

► In Taiwan, there is an increasing number of people using the Internet. Advertising firms have noticed the change in consumer behavior, and thus are investing… (more)

Subjects/Keywords: Internet video advertising; motivation; attitude; behavior; advertising effectiveness; advertising

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6^th Edition):

Chiang, S. (2011). A Study On Motivation, Attitude, Behavior And Advertising Effectiveness Of Internet Video Advertising Audiences. (Thesis). NSYSU. Retrieved from http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0705111-140430

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16^th Edition):

Chiang, Shou-Jie. “A Study On Motivation, Attitude, Behavior And Advertising Effectiveness Of Internet Video Advertising Audiences.” 2011. Thesis, NSYSU. Accessed January 17, 2021. http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0705111-140430.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7^th Edition):

Chiang, Shou-Jie. “A Study On Motivation, Attitude, Behavior And Advertising Effectiveness Of Internet Video Advertising Audiences.” 2011. Web. 17 Jan 2021.

Vancouver:

Chiang S. A Study On Motivation, Attitude, Behavior And Advertising Effectiveness Of Internet Video Advertising Audiences. [Internet] [Thesis]. NSYSU; 2011. [cited 2021 Jan 17]. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0705111-140430.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Chiang S. A Study On Motivation, Attitude, Behavior And Advertising Effectiveness Of Internet Video Advertising Audiences. [Thesis]. NSYSU; 2011. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0705111-140430

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

NSYSU

8. Liu, Ying-Tzu. The study on the competitiveness indices of terminal department stores.

Degree: Master, Business Management, 2011, NSYSU

URL: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0701111-161110

► Abstract After the financial tsunami in 2008, the global economy slowly revives. Taiwan's department store retail industry is flourishing. There is one common feature from… (more)

▼ Abstract After the financial tsunami in 2008, the global economy slowly revives. Taiwan's department store retail industry is flourishing. There is one common feature from observing the location of these new department stores. They have all chosen to locate inside or next to the train station, high-speed railway stations, subway stations and other passenger transportation stations. Department stores in Taiwan formally entered another era. The research shows to discuss the development and definition of terminal department stores from the history of Japanâs department stores. By using quality research, the managers of SKM and GMALL reply to understand what the 7 competitions indexes of terminal department stores. 1.Based on this perspective, the study examines the seven competitions indexes of terminal department stores: 1. Site conditions and the business district: the crowd from transportation is the advantage for terminal department stores, moreover, the booming of the business district will benefit terminal department stores. 2. Commercial space and transfer stations: terminal department stores collocate the commercial space and transfer stations. 3. Product constitution and recruit firm: the major selling points of terminal department stores are famous restaurant, take-out food and instant food of convenient stores that will congregate the consumers to increase their time for shopping in other floor. 4. Service: terminal department stores add more service for customer e.g. passenger luggage storage, wireless Internet for business travelers, foreign currency exchange and delivery of goods. 5. Marketing planning ability: marketing can use not only advertisement and promotion in station, but the DM of members and online community website. 6. Finance: terminal department stores establish one or two years that are lack of overall revenue performance. 7. Overall environment and strategy: combination complementary measures and marketing abroad will add up storesâ image and promotion. Advisors/Committee Members: Tsuang Kuo (chair), Pei-how Huang (chair), Hwa%20Chow%22%29&pagesize-30">Tai-Hwa Chow (committee member).

Subjects/Keywords: department stores; transfer station; competitiveness index; terminal department stores; Global Mall; Shin Kong Mitsukoshi

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6^th Edition):

Liu, Y. (2011). The study on the competitiveness indices of terminal department stores. (Thesis). NSYSU. Retrieved from http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0701111-161110

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16^th Edition):

Liu, Ying-Tzu. “The study on the competitiveness indices of terminal department stores.” 2011. Thesis, NSYSU. Accessed January 17, 2021. http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0701111-161110.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7^th Edition):

Liu, Ying-Tzu. “The study on the competitiveness indices of terminal department stores.” 2011. Web. 17 Jan 2021.

Vancouver:

Liu Y. The study on the competitiveness indices of terminal department stores. [Internet] [Thesis]. NSYSU; 2011. [cited 2021 Jan 17]. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0701111-161110.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Liu Y. The study on the competitiveness indices of terminal department stores. [Thesis]. NSYSU; 2011. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0701111-161110

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

NSYSU

9. Lan, Yuan-Kun. A study of middle-aged and older consumersâ purchase intentions for innovation products. A case of smart phone.

Degree: Master, Business Management, 2013, NSYSU

URL: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0527113-105201

► Based on estimates of the CEPD (Council for Economic Planning and Development), the population aged over 65 will reach the âAged Societyâ in 2017, and… (more)

Subjects/Keywords: Risk appetite; Purchase intention; Adoption of innovation; Sales promotion; Innovation product; Middle-aged and older consumers

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6^th Edition):

Lan, Y. (2013). A study of middle-aged and older consumersâ purchase intentions for innovation products. A case of smart phone. (Thesis). NSYSU. Retrieved from http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0527113-105201

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16^th Edition):

Lan, Yuan-Kun. “A study of middle-aged and older consumersâ purchase intentions for innovation products. A case of smart phone.” 2013. Thesis, NSYSU. Accessed January 17, 2021. http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0527113-105201.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7^th Edition):

Lan, Yuan-Kun. “A study of middle-aged and older consumersâ purchase intentions for innovation products. A case of smart phone.” 2013. Web. 17 Jan 2021.

Vancouver:

Lan Y. A study of middle-aged and older consumersâ purchase intentions for innovation products. A case of smart phone. [Internet] [Thesis]. NSYSU; 2013. [cited 2021 Jan 17]. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0527113-105201.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Lan Y. A study of middle-aged and older consumersâ purchase intentions for innovation products. A case of smart phone. [Thesis]. NSYSU; 2013. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0527113-105201

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

NSYSU

10. Lien, Pei-Ting. The Research on Mobile Phone Internet Service Quality, Customer Satisfaction and Customer LoyaltyâThe Case of 4G Subscribers of Chunghwa Telecom Co. Ltd in Kaohsiung City.

Degree: Master, Business Management, 2017, NSYSU

URL: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-1121116-152054

► In response to the global trends in telecommunication liberalization trend, Taiwan's Ministry of Transportation adopted three sequential stages push open the telecommunication market from which… (more)

▼ In response to the global trends in telecommunication liberalization trend, Taiwan's Ministry of Transportation adopted three sequential stages push open the telecommunication market from which Chunghwa Telecom monopolized the market, into the competitive Red Sea battleground. The telecommunication companies in Taiwan offer mobile phone 4G service since May, 2014. The number of 4G subscribers was 13.4563 million, which Chunghwa Telecom had 5.2072 million and itsâ market share was 38.70% (ranked first). The motivation for the research is whether Chunghwa Telecom could still continue to have a leading market share of 4G throne? The subjects of the research are Chunghwa Telecom's mobile subscribers in Kaohsiung city who have used the mobile phone 4G Internet service. The research infrastructure applies the theoretical framework of service marketing mix 7P, and ââservice quality gap modelââ of the gap five which Parasuraman et al (1985) proposed. The objective of the research is to analyze customerâs expectation before experiencing service(Eï¼Expectation), customerâs satisfaction afterwards(Pï¼Perception), and the gap between customerâs expectation as well as customer satisfaction(P-E), in order to explore the mobile phone internet service quality, customer satisfaction and customer loyalty of the study. In this research, the empirical results are as follows: 1. Of the service marketing mix facets, customers have higher degree of expectation for people, products, and channel. 2. Of the service marketing mix facets, customers have higher degree of satisfaction with physical evidence, people, and channel. Nevertheless, customers have lower degree of satisfaction with promotion and price. 3. Of the service marketing mix facets, the gap between customerâs expectation and customer satisfaction(P-E) of physical evidence, people, and channel is narrower. Nevertheless, the gap(P-E) of promotion, price, and products is wider. 4. The customer loyalty of Chunghwa Telecom's 4G mobile subscribers rates 3.43. 5. There is no significant difference in the gap between customerâs expectation and customer satisfaction(P-E) among the groups of customers with different demographic variables. 6. There is significant difference in the customer loyalty among the groups of customers with different occupation and others, others have no significant difference. 7. Customer satisfaction and customer loyalty have a high degree of linear correlation, as well as significant positive impact. Nevertheless, the gap between customerâs expectation and customer satisfaction(P-E) as well as customer loyalty have partial linear correlation, but there is no significant positive impact Overall. Advisors/Committee Members: Pin-Yang Liu (chair), Tsuang Kuo (chair), Hwa%20Chow%22%29&pagesize-30">Tai-Hwa Chow (committee member).

Subjects/Keywords: 4G; Customer Satisfaction; Mobile Phone Internet Service; Customer Loyalty; Service Quality

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6^th Edition):

Lien, P. (2017). The Research on Mobile Phone Internet Service Quality, Customer Satisfaction and Customer LoyaltyâThe Case of 4G Subscribers of Chunghwa Telecom Co. Ltd in Kaohsiung City. (Thesis). NSYSU. Retrieved from http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-1121116-152054

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16^th Edition):

Lien, Pei-Ting. “The Research on Mobile Phone Internet Service Quality, Customer Satisfaction and Customer LoyaltyâThe Case of 4G Subscribers of Chunghwa Telecom Co. Ltd in Kaohsiung City.” 2017. Thesis, NSYSU. Accessed January 17, 2021. http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-1121116-152054.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7^th Edition):

Lien, Pei-Ting. “The Research on Mobile Phone Internet Service Quality, Customer Satisfaction and Customer LoyaltyâThe Case of 4G Subscribers of Chunghwa Telecom Co. Ltd in Kaohsiung City.” 2017. Web. 17 Jan 2021.

Vancouver:

Lien P. The Research on Mobile Phone Internet Service Quality, Customer Satisfaction and Customer LoyaltyâThe Case of 4G Subscribers of Chunghwa Telecom Co. Ltd in Kaohsiung City. [Internet] [Thesis]. NSYSU; 2017. [cited 2021 Jan 17]. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-1121116-152054.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Lien P. The Research on Mobile Phone Internet Service Quality, Customer Satisfaction and Customer LoyaltyâThe Case of 4G Subscribers of Chunghwa Telecom Co. Ltd in Kaohsiung City. [Thesis]. NSYSU; 2017. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-1121116-152054

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

NSYSU

11. Cheng, Yi-Chun. The Influence of Social Network Advertisement on Advertising Effect, Purchase Intention and Attitude of Consumer : A Case Study of 7-ELEVEN Facebook Fan Page.

Degree: Master, Business Management, 2013, NSYSU

URL: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0514113-224411

► The development of social media has transformed online world from one-way entrance platform in the past into a two-way and interactive dynamic mode. The instant… (more)

▼ The development of social media has transformed online world from one-way entrance platform in the past into a two-way and interactive dynamic mode. The instant messaging, a new bridge for information sharing between enterprises and consumers, attracts a large number of consumers and allows enterprises to perform social media marketing. Through the platform, the enterprise delivers advertising messages to consumers effectively so as to attain the advertising effects. This study intends to discover whether the advertising messages of 7-ELEVEN on the Facebook fan pages can attain advertising effect by increasing consumer awareness and preference and subsequently, the purchase intention and attitude in turn. The purposes of this study are: 1. To investigate the motivation of consumers to join the 7-ELEVEN Facebook fan page. 2. To understand consumersâ perception of social network advertisement. 3. To analyze the interrelationships among social network advertisement, advertising effect, purchase intention and attitude. 4. To study the impact of advertising effect, purchase intention and attitude by using social network advertisement of 7-ELEVEN. 5. To discuss the interaction of demographic variables and Facebook and fan page use pattern with advertising effect, purchase intention and attitude. This study categorizes the real social network advertisements that appear in 7-ELEVEN fan page into three types, which are product advertisement, promotion advertisement and store image advertisement. Specially, the study also selects one piece of advertisement that has the most âlikeâ from each type, collects opinions of respondents by using online questionnaires. The conclusions of this study include: 1. The motivation of consumers to join 7-ELEVEN is to acquire information about product and promotion. 2. The advertising effect on social network of consumers. advertisement is almost positive, yet the effect differs on purchase intention and attitude. 3. In social network advertisements, advertising effect, purchase intention and attitude are related. 4. Social network advertisement has some significant effect on advertising effect, purchase intention and attitude. 5. On the impact of advertising effect on purchase intention and attitude, demographic variables has no moderating effect, but the Facebook and fan page use pattern has some significant moderating effect. Advisors/Committee Members: Hwa%20Chow%22%29&pagesize-30">Tai-Hwa Chow (committee member), Pin-Yang Liu (chair), Tsuang Kuo (chair).

Subjects/Keywords: Purchas Intention and Attitude; Facebook Fan Page; Advertising Effect; Social Network Advertisement; Social Media Marketing

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6^th Edition):

Cheng, Y. (2013). The Influence of Social Network Advertisement on Advertising Effect, Purchase Intention and Attitude of Consumer : A Case Study of 7-ELEVEN Facebook Fan Page. (Thesis). NSYSU. Retrieved from http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0514113-224411

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16^th Edition):

Cheng, Yi-Chun. “The Influence of Social Network Advertisement on Advertising Effect, Purchase Intention and Attitude of Consumer : A Case Study of 7-ELEVEN Facebook Fan Page.” 2013. Thesis, NSYSU. Accessed January 17, 2021. http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0514113-224411.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7^th Edition):

Cheng, Yi-Chun. “The Influence of Social Network Advertisement on Advertising Effect, Purchase Intention and Attitude of Consumer : A Case Study of 7-ELEVEN Facebook Fan Page.” 2013. Web. 17 Jan 2021.

Vancouver:

Cheng Y. The Influence of Social Network Advertisement on Advertising Effect, Purchase Intention and Attitude of Consumer : A Case Study of 7-ELEVEN Facebook Fan Page. [Internet] [Thesis]. NSYSU; 2013. [cited 2021 Jan 17]. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0514113-224411.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Cheng Y. The Influence of Social Network Advertisement on Advertising Effect, Purchase Intention and Attitude of Consumer : A Case Study of 7-ELEVEN Facebook Fan Page. [Thesis]. NSYSU; 2013. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0514113-224411

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

NSYSU

12. Wu, Yen-Ting. The Impacts on Impulsive Buying Behavior and the Degree of Customersâ Satisfaction toward Different Promotional Activities.

Degree: Master, Business Management, 2012, NSYSU

URL: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0402112-103834

► Due to the saturation of the market and the economic downturn in 2008, the expansion rate of shops of convenience store chains in Taiwan has… (more)

Subjects/Keywords: Point Collecting; Customersâ Satisfaction; Impulsive Buying Behavior; Impulsivity Trait; Promotion Schemes

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6^th Edition):

Wu, Y. (2012). The Impacts on Impulsive Buying Behavior and the Degree of Customersâ Satisfaction toward Different Promotional Activities. (Thesis). NSYSU. Retrieved from http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0402112-103834

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16^th Edition):

Wu, Yen-Ting. “The Impacts on Impulsive Buying Behavior and the Degree of Customersâ Satisfaction toward Different Promotional Activities.” 2012. Thesis, NSYSU. Accessed January 17, 2021. http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0402112-103834.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7^th Edition):

Wu, Yen-Ting. “The Impacts on Impulsive Buying Behavior and the Degree of Customersâ Satisfaction toward Different Promotional Activities.” 2012. Web. 17 Jan 2021.

Vancouver:

Wu Y. The Impacts on Impulsive Buying Behavior and the Degree of Customersâ Satisfaction toward Different Promotional Activities. [Internet] [Thesis]. NSYSU; 2012. [cited 2021 Jan 17]. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0402112-103834.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Wu Y. The Impacts on Impulsive Buying Behavior and the Degree of Customersâ Satisfaction toward Different Promotional Activities. [Thesis]. NSYSU; 2012. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0402112-103834

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

NSYSU

13. Peng, Yu-Ting. The Influence of Service Quality and Customer Value on Customer Satisfactionâ An Empirical Study of Korean Cosmetic Stores in Taiwan.

Degree: Master, Business Management, 2012, NSYSU

URL: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0626112-181653

► The pursuit of beauty in today's society is growing day by day. According to ITIS report about cosmetic industry development trend in 2010, the global… (more)

Subjects/Keywords: service quality; customer satisfaction; consumption emotion; customer value; country of origin; consumer innovativeness

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6^th Edition):

Peng, Y. (2012). The Influence of Service Quality and Customer Value on Customer Satisfactionâ An Empirical Study of Korean Cosmetic Stores in Taiwan. (Thesis). NSYSU. Retrieved from http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0626112-181653

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16^th Edition):

Peng, Yu-Ting. “The Influence of Service Quality and Customer Value on Customer Satisfactionâ An Empirical Study of Korean Cosmetic Stores in Taiwan.” 2012. Thesis, NSYSU. Accessed January 17, 2021. http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0626112-181653.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7^th Edition):

Peng, Yu-Ting. “The Influence of Service Quality and Customer Value on Customer Satisfactionâ An Empirical Study of Korean Cosmetic Stores in Taiwan.” 2012. Web. 17 Jan 2021.

Vancouver:

Peng Y. The Influence of Service Quality and Customer Value on Customer Satisfactionâ An Empirical Study of Korean Cosmetic Stores in Taiwan. [Internet] [Thesis]. NSYSU; 2012. [cited 2021 Jan 17]. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0626112-181653.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Peng Y. The Influence of Service Quality and Customer Value on Customer Satisfactionâ An Empirical Study of Korean Cosmetic Stores in Taiwan. [Thesis]. NSYSU; 2012. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0626112-181653

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

NSYSU

14. Liao, Yichen. The Influence of Fashion Involvement and Product Involvement on Buying Decision of Urban Women in TaiwanâA Case Study of Consumer Electronics.

Degree: Master, Business Management, 2012, NSYSU

URL: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0626112-134409

► There is no denying that consumer electronics has a great influence on our daily life, and it now also even create and lead trend in… (more)

Subjects/Keywords: consumer electronics; product involvement; buying decision; fashion involvement; urban women

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6^th Edition):

Liao, Y. (2012). The Influence of Fashion Involvement and Product Involvement on Buying Decision of Urban Women in TaiwanâA Case Study of Consumer Electronics. (Thesis). NSYSU. Retrieved from http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0626112-134409

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16^th Edition):

Liao, Yichen. “The Influence of Fashion Involvement and Product Involvement on Buying Decision of Urban Women in TaiwanâA Case Study of Consumer Electronics.” 2012. Thesis, NSYSU. Accessed January 17, 2021. http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0626112-134409.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7^th Edition):

Liao, Yichen. “The Influence of Fashion Involvement and Product Involvement on Buying Decision of Urban Women in TaiwanâA Case Study of Consumer Electronics.” 2012. Web. 17 Jan 2021.

Vancouver:

Liao Y. The Influence of Fashion Involvement and Product Involvement on Buying Decision of Urban Women in TaiwanâA Case Study of Consumer Electronics. [Internet] [Thesis]. NSYSU; 2012. [cited 2021 Jan 17]. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0626112-134409.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Liao Y. The Influence of Fashion Involvement and Product Involvement on Buying Decision of Urban Women in TaiwanâA Case Study of Consumer Electronics. [Thesis]. NSYSU; 2012. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0626112-134409

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

NSYSU

15. Chen, Ying-Ju. A Study on International Branding Strategy of Taiwanese Firms.

Degree: Master, Business Management, 2012, NSYSU

URL: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0626112-172912

► Small and medium-sized enterprises are the foundation of Taiwanâs Enterprises. With their flexible and efficiency manufacturing characteristics, SMEs are the most contributors for Taiwanâs economic… (more)

Subjects/Keywords: International Strategy; International Branding; Taiwanese brand; Entry mode; International Market Selection

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6^th Edition):

Chen, Y. (2012). A Study on International Branding Strategy of Taiwanese Firms. (Thesis). NSYSU. Retrieved from http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0626112-172912

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16^th Edition):

Chen, Ying-Ju. “A Study on International Branding Strategy of Taiwanese Firms.” 2012. Thesis, NSYSU. Accessed January 17, 2021. http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0626112-172912.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7^th Edition):

Chen, Ying-Ju. “A Study on International Branding Strategy of Taiwanese Firms.” 2012. Web. 17 Jan 2021.

Vancouver:

Chen Y. A Study on International Branding Strategy of Taiwanese Firms. [Internet] [Thesis]. NSYSU; 2012. [cited 2021 Jan 17]. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0626112-172912.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Chen Y. A Study on International Branding Strategy of Taiwanese Firms. [Thesis]. NSYSU; 2012. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0626112-172912

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

NSYSU

16. Lin, Ya-fen. The Influences of the Green Advertisement Appeal and Cause-Related Marketing on Advertisement Effects ï¼A Study of Bottled Water.

Degree: Master, Business Management, 2012, NSYSU

URL: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0702112-214256

► Recently, the environmental consciousness has grown gradually in the world. The trend of the green consuming has been the important, global issue. If the enterprise… (more)

Subjects/Keywords: green advertisement; advertisement appeal; emotional appeal; moral appeal; cause related marketing; advertisement effect

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6^th Edition):

Lin, Y. (2012). The Influences of the Green Advertisement Appeal and Cause-Related Marketing on Advertisement Effects ï¼A Study of Bottled Water. (Thesis). NSYSU. Retrieved from http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0702112-214256

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16^th Edition):

Lin, Ya-fen. “The Influences of the Green Advertisement Appeal and Cause-Related Marketing on Advertisement Effects ï¼A Study of Bottled Water.” 2012. Thesis, NSYSU. Accessed January 17, 2021. http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0702112-214256.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7^th Edition):

Lin, Ya-fen. “The Influences of the Green Advertisement Appeal and Cause-Related Marketing on Advertisement Effects ï¼A Study of Bottled Water.” 2012. Web. 17 Jan 2021.

Vancouver:

Lin Y. The Influences of the Green Advertisement Appeal and Cause-Related Marketing on Advertisement Effects ï¼A Study of Bottled Water. [Internet] [Thesis]. NSYSU; 2012. [cited 2021 Jan 17]. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0702112-214256.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Lin Y. The Influences of the Green Advertisement Appeal and Cause-Related Marketing on Advertisement Effects ï¼A Study of Bottled Water. [Thesis]. NSYSU; 2012. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0702112-214256

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

NSYSU

17. OU, Hsin-yu. Competition analysis of Taiwan stainless steel fitting industry.

Degree: Master, Master of Business Administration Program in International Business, 2012, NSYSU

URL: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0704112-013722

► In the past, the main force of Taiwan's economic development is the traditional manufacturing industry. After decades of changes in industrial structure, actual production plants… (more)

▼ In the past, the main force of Taiwan's economic development is the traditional manufacturing industry. After decades of changes in industrial structure, actual production plants of many factories have been moved to the outside of Taiwan only the of the administration center to stay in Taiwan. As of today, the number of manufacturing sector in Taiwan have been gradually diminished. However, the actual production capacity is very important to a country. Steel pipe and pipe fittings is infrastructure components that were used as a framework for plant pipeline in the establishment of a factory, which were used in petrochemical, chemical, construction, medical, nuclear, high-tech industries when factories, maintenance required. The method in this study is the case interview, and we interviewed with seven main production company of stainless steel pipe fittings industry in Taiwan to understand the competitive situation of the stainless steel pipe fittings industry in Taiwan. And intends to interview about dimensions of competitive strategy, response mode, human resources, marketing, customer development, product, valuable resources. Then learned that the various manufacturers of competitive strategy, competitive advantage, and then identify each vendor's market position in the market. The study found that, relatively speaking, Taiwan is still the base of the stainless steel pipe industry. Every year, Taiwan still import foreign pipe fittings. This suggest that there is a growth space of the pipe industry in the domestic market. In the seven companies, The market leader is TA CHEN stainless pipe co., LTD; The market challengers are TRU-FLOW INDUSTRIAL CO.,LTD, TACHIA YUNG HO MACHINE INDUSTRY CO.,LTD, LIANG FENG STAINLESS STEEL FITTING CO.,LTD; And the market followers are CHU TEI FU PIPING FITTNG MATERIAL CO.,LTD, HEN DAI FITTNG CO.,LTD, KAO JUNG ENTERPRISE CO., LTD. In this study, four suggestions were given to these companies, increase the different products, enhanced marketing capabilities, increase the certification and to maintain R & D capabilities Advisors/Committee Members: Pin-Yang Liu (chair), Hwa%20Chow%22%29&pagesize-30">Tai-Hwa Chow (committee member), Tsuang Kuo (chair).

Subjects/Keywords: VRIO; value chain; competitive analysis

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6^th Edition):

OU, H. (2012). Competition analysis of Taiwan stainless steel fitting industry. (Thesis). NSYSU. Retrieved from http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0704112-013722

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16^th Edition):

OU, Hsin-yu. “Competition analysis of Taiwan stainless steel fitting industry.” 2012. Thesis, NSYSU. Accessed January 17, 2021. http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0704112-013722.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7^th Edition):

OU, Hsin-yu. “Competition analysis of Taiwan stainless steel fitting industry.” 2012. Web. 17 Jan 2021.

Vancouver:

OU H. Competition analysis of Taiwan stainless steel fitting industry. [Internet] [Thesis]. NSYSU; 2012. [cited 2021 Jan 17]. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0704112-013722.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

OU H. Competition analysis of Taiwan stainless steel fitting industry. [Thesis]. NSYSU; 2012. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0704112-013722

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

NSYSU

18. Jiang, Yi. The Research of Anticipation to Purchase Likelihood-A Case of Watsons's Promotion Activities.

Degree: Master, Business Management, 2012, NSYSU

URL: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0113112-025031

► In recent years, as the economy in Taiwan grown strongly, the lifestyles changed into a modern pattern, which had placed the traditional society. In the… (more)

▼ In recent years, as the economy in Taiwan grown strongly, the lifestyles changed into a modern pattern, which had placed the traditional society. In the new, fashion, and modern lifestyles, here comes a new type of consumption. In order to adapt the new environment, marketers have developed many kinds of marketing skills to promote the services or products they provide. Therefore, sales promotions have been significantly over the years. Sales promotions are short-term incentives to encourage customers to make a purchase. As consumers are exposed to the sales promotions, their perceptions of the sales promotions play an important role in leading consumers to make purchase decisions. In sum, the purpose of this research is to discuss the relation between sales promotions and the purchase likelihood; we also try to explain how the cognition from consumers impacts their purchase likelihood. Thus, the following are our purpose: 1. To evaluate whether the sales promotions from Watsons can affect the quality perception of consumers. 2. To understand the relation between the internal reference price and perceived transaction value. 3. To analyze the relation between perceived acquisition value and purchase likelihood 4. To explore how the purchase likelihood change when the anticipation of sales promotions fail. 5. Discuss the differences of cognition toward sales promotions in Watson within genders. In this research, I administered a questionnaire to explore the data from 223 participants. The findings are as followed: 1. The sales promotions from Watsons have significant impacts on quality perception of consumers. 2. Consumersâ internal reference price has significant impacts on perceived transaction value. 3. Perceived acquisition value have significant impacts on purchase likelihood 4. The failure of anticipation toward the sales promotion will decrease consumersâ purchase likelihood. 5. Thereâs no difference of cognition toward sales promotions within genders. Advisors/Committee Members: Tsuang Kuo (chair), Hwa%20Chow%22%29&pagesize-30">Tai-Hwa Chow (committee member), Pei-how Huang (chair).

Subjects/Keywords: Sales Promotions; Quality Perception; Purchase Likelihood; Anticipation Emotion; Internal Reference Price

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6^th Edition):

Jiang, Y. (2012). The Research of Anticipation to Purchase Likelihood-A Case of Watsons's Promotion Activities. (Thesis). NSYSU. Retrieved from http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0113112-025031

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16^th Edition):

Jiang, Yi. “The Research of Anticipation to Purchase Likelihood-A Case of Watsons's Promotion Activities.” 2012. Thesis, NSYSU. Accessed January 17, 2021. http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0113112-025031.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7^th Edition):

Jiang, Yi. “The Research of Anticipation to Purchase Likelihood-A Case of Watsons's Promotion Activities.” 2012. Web. 17 Jan 2021.

Vancouver:

Jiang Y. The Research of Anticipation to Purchase Likelihood-A Case of Watsons's Promotion Activities. [Internet] [Thesis]. NSYSU; 2012. [cited 2021 Jan 17]. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0113112-025031.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Jiang Y. The Research of Anticipation to Purchase Likelihood-A Case of Watsons's Promotion Activities. [Thesis]. NSYSU; 2012. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0113112-025031

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

NSYSU

19. LAN CHU, KUEI. Key Successful Factors of Supply Chain Management-An Empirical Study.

Degree: Master, Business Management, 2017, NSYSU

URL: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0509117-092424

► Since global economy liberalization and business development, Taiwan, an island economy, is more indispensable global business development. It is an important economic lifeline to develop… (more)

Subjects/Keywords: key successful factor; natural disaster risk management; supply chain management; supply selection; green supply chain management

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6^th Edition):

LAN CHU, K. (2017). Key Successful Factors of Supply Chain Management-An Empirical Study. (Thesis). NSYSU. Retrieved from http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0509117-092424

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16^th Edition):

LAN CHU, KUEI. “Key Successful Factors of Supply Chain Management-An Empirical Study.” 2017. Thesis, NSYSU. Accessed January 17, 2021. http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0509117-092424.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7^th Edition):

LAN CHU, KUEI. “Key Successful Factors of Supply Chain Management-An Empirical Study.” 2017. Web. 17 Jan 2021.

Vancouver:

LAN CHU K. Key Successful Factors of Supply Chain Management-An Empirical Study. [Internet] [Thesis]. NSYSU; 2017. [cited 2021 Jan 17]. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0509117-092424.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

LAN CHU K. Key Successful Factors of Supply Chain Management-An Empirical Study. [Thesis]. NSYSU; 2017. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0509117-092424

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

NSYSU

20. Yang, Min. A Study on the Effect of Co-Branding Strategy on Companyâs Brand Evaluation - Take Fast Fashion Industry for Example.

Degree: Master, Master of Business Administration Program in International Business, 2017, NSYSU

URL: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0521117-210329

► Fast fashion industry has become more and more flourishing in recent years. It has an outstanding performance in a global market. Lots of brands use… (more)

▼ Fast fashion industry has become more and more flourishing in recent years. It has an outstanding performance in a global market. Lots of brands use different kinds of marketing strategies to attract consumersâ attention and hope to break out of the competitive market. Among these market strategies, many brands cooperate with luxury brands and use co-branding strategy to be a propaganda that advocate consumers can use low price to buy a product with luxury brandsâ design and quality. This kinds of strategy successfully create a trend and go viral on media. However, in the short-term, fast fashion companies work with luxury brands might create the fad; when it comes to long-term, if the co-branding strategy can really bring the positive impact and enhance consumersâ evaluation toward companyâs brand. As a result, this study is going to find out how the co-branding strategy affect companyâs brand evaluation and also want to understand if consumersâ emotion to the partner brand that company work with will affect companyâs brand evaluation. This study used the theory of co-branding, brand emotion and brand evaluation to develop the structure of research. The study analyzed how the consumers changed the brand evaluation: consumer behavior, conceived value and brand identity toward the company after it cooperated with luxury brand and was affected by the partner brandâs emotion. Besides, also taking demographic variables into account to see if the difference of consumersâ social and economical background would interrupt the effect of co- branding to the brand evaluation. After the statistical analysis, the research result show that consumersâ brand evaluation will not change due to the co-branding strategy and the demographic variables will not create the interference. On the other hands, consumersâ emotion to the partner brand that company work with will affect companyâs brand evaluation. In conclusion, company shouldnât launch the co-brands so frequently and should cooperate with the partner brand that is consist to consumers taste in order to gain the maximum benefit. Advisors/Committee Members: Liu, Pin-Yang (chair), Hwa%20Chow%22%29&pagesize-30">Tai-Hwa Chow (committee member), Hueimei Liang (chair).

Subjects/Keywords: brand evaluation; brand emotion; Fast Fashion; luxury brand; co-branding

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6^th Edition):

Yang, M. (2017). A Study on the Effect of Co-Branding Strategy on Companyâs Brand Evaluation - Take Fast Fashion Industry for Example. (Thesis). NSYSU. Retrieved from http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0521117-210329

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16^th Edition):

Yang, Min. “A Study on the Effect of Co-Branding Strategy on Companyâs Brand Evaluation - Take Fast Fashion Industry for Example.” 2017. Thesis, NSYSU. Accessed January 17, 2021. http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0521117-210329.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7^th Edition):

Yang, Min. “A Study on the Effect of Co-Branding Strategy on Companyâs Brand Evaluation - Take Fast Fashion Industry for Example.” 2017. Web. 17 Jan 2021.

Vancouver:

Yang M. A Study on the Effect of Co-Branding Strategy on Companyâs Brand Evaluation - Take Fast Fashion Industry for Example. [Internet] [Thesis]. NSYSU; 2017. [cited 2021 Jan 17]. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0521117-210329.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Yang M. A Study on the Effect of Co-Branding Strategy on Companyâs Brand Evaluation - Take Fast Fashion Industry for Example. [Thesis]. NSYSU; 2017. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0521117-210329

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

NSYSU

21. Hsu, Huei-chung. Understanding Factors Influencing Consumers' Decisions to Consume Breakfast and Ready-to-Eat Cereals.

Degree: Master, Business Management, 2008, NSYSU

URL: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0114108-170634

► The purpose of the study is to understand factors influencing consumersâ decisions to buy breakfast and RTE cereals. In accordance with the research motivation and… (more)

Subjects/Keywords: breakfast; consumer behavior; motivation; breakfast cereal

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APA (6^th Edition):

Hsu, H. (2008). Understanding Factors Influencing Consumers' Decisions to Consume Breakfast and Ready-to-Eat Cereals. (Thesis). NSYSU. Retrieved from http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0114108-170634

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16^th Edition):

Hsu, Huei-chung. “Understanding Factors Influencing Consumers' Decisions to Consume Breakfast and Ready-to-Eat Cereals.” 2008. Thesis, NSYSU. Accessed January 17, 2021. http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0114108-170634.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7^th Edition):

Hsu, Huei-chung. “Understanding Factors Influencing Consumers' Decisions to Consume Breakfast and Ready-to-Eat Cereals.” 2008. Web. 17 Jan 2021.

Vancouver:

Hsu H. Understanding Factors Influencing Consumers' Decisions to Consume Breakfast and Ready-to-Eat Cereals. [Internet] [Thesis]. NSYSU; 2008. [cited 2021 Jan 17]. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0114108-170634.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Hsu H. Understanding Factors Influencing Consumers' Decisions to Consume Breakfast and Ready-to-Eat Cereals. [Thesis]. NSYSU; 2008. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0114108-170634

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

NSYSU

22. Lin, Jer-Ming. Evaluating the Efficiency of the Hospital-based Nursing Home: Data Envelopment Analysis Approach.

Degree: Master, Institute of Health Care Management, 2008, NSYSU

URL: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0124108-120448

► With the initiation of national health insurance, the ecology of medicine and organization of hospitals in Taiwan underwent rapid change. The beginning of a global… (more)

▼ With the initiation of national health insurance, the ecology of medicine and organization of hospitals in Taiwan underwent rapid change. The beginning of a global budget aggravated the impact of hospitals, especially the district hospitals which were already facing most of the pressure. Over half (51.61 %) of the above district hospitals chose to focus on long term care, nursing homes making up the great majority. This research evaluates the efficiency of two district hospital-based nursing homes by Data Envelopment Analysis (DEA). The purpose of this research includes: First, evaluate the efficiency of two district hospital-based nursing homes, including overall efficiency, purely technological efficiency and scale efficiency. Second, assess the relative efficiency relationships of the two nursing homes. Third, probe the differences between relatively efficient and relatively inefficient groups in input variable and output variable. Fourth, with the analysis results, suggest adjustments of input and output to every relative inefficiency groups, as the health care manager's reference. The research approach is to consult relevant documents and the purpose of this study is to choose input and output variables. These variables are screened by Pearson analysis for isotonicity relation. Process the study by DEA for relatively efficient analysis, then direct against the relatively inefficient groups for discussion of efficiency reference set and slack variable analysis. The result of study shows: First, overall efficiency: There are 6 relatively inefficient groups (37.5%) in the first nursing home; There are 8 groups relatively inefficiently attended to (50%) in the second nursing home; There are 18 groups relatively inefficient (56.25%) in the combined first and second nursing home groups. Second, purely technological efficiency: There are 4 groups relatively inefficiently attended to (25.0%) in the first nursing home; There are 5 groups relatively inefficiently attended to (31.25%) in the second nursing home; There are 15 groups relatively inefficient (46.9%) in the combined first and second nursing home groups. Third, scale efficiency: There are 6 groups relatively inefficiently attended to (37.5%) in the first nursing home; There are 8 groups relatively inefficiently attended to (50%) in the second nursing home; There are 18 groups relatively inefficient (56.25%) in the combined first and second nursing home groups. Fourth, the slack variable analysis: the input items that must improve are foreign caretaker labor hours, nurse assist labor hours and nurse labor hours into sequentially, the output one is most important in increasing the income range. In this research, nursing staff and attendants' labor hour can only represent the workforce attending to the unit, but besides personnel figures, personnel quality is a very important factor, too; as regards nursing efficiency, it is not only the number attending to the quantity of service, but also the quality: For example, the incidence of pressure sores, unexpected… Advisors/Committee Members: Joan-Zhen Chow (committee member), Hwa%20Chow%22%29&pagesize-30">Tai-Hwa Chow (chair), Yuan-Yi Chia (committee member), Hueimei Liang (chair).

Subjects/Keywords: Nursing Home; Data Envelopment Analysis; Efficiency

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6^th Edition):

Lin, J. (2008). Evaluating the Efficiency of the Hospital-based Nursing Home: Data Envelopment Analysis Approach. (Thesis). NSYSU. Retrieved from http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0124108-120448

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16^th Edition):

Lin, Jer-Ming. “Evaluating the Efficiency of the Hospital-based Nursing Home: Data Envelopment Analysis Approach.” 2008. Thesis, NSYSU. Accessed January 17, 2021. http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0124108-120448.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7^th Edition):

Lin, Jer-Ming. “Evaluating the Efficiency of the Hospital-based Nursing Home: Data Envelopment Analysis Approach.” 2008. Web. 17 Jan 2021.

Vancouver:

Lin J. Evaluating the Efficiency of the Hospital-based Nursing Home: Data Envelopment Analysis Approach. [Internet] [Thesis]. NSYSU; 2008. [cited 2021 Jan 17]. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0124108-120448.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Lin J. Evaluating the Efficiency of the Hospital-based Nursing Home: Data Envelopment Analysis Approach. [Thesis]. NSYSU; 2008. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0124108-120448

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

NSYSU

23. Huang, Lang-kwei. Impact of consistency between brand image, involvement and brand extension on brand attitude - A case of Giant brand extension.

Degree: Master, Business Management, 2008, NSYSU

URL: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0129108-101251

► âGiantâ is the study case of this research, which attempts to establish what influences consumersâ attitude to brand extension and brand attitude when Giant promoted… (more)

▼ âGiantâ is the study case of this research, which attempts to establish what influences consumersâ attitude to brand extension and brand attitude when Giant promoted extension of its brand. The study also investigated the influence of brand image and product involvement on attitude to brand extension. The methodology of the study includes in-depth interview and questionnaire survey. Consumers with high and low levels of product involvement were interviewed. An understanding of their perspective on brand image was gained. Interviewersâ free thoughts of potential brand extensions were gathered. These were used in the brand extension items of the questionnaire. It is found from the study, with respect to the influence of brand image on product and service extension, functional brand image bears significant influence on product and service extension. In other words, consumers have positive responses to functional product (the bike and personal gear) and service (bike repair, assembly tuitions and exercise courses) extensions. Secondly, high and low consistencies both bear significant influence on the service extension. Consumers have the greatest response to highly consistent service extension (bike repair, assembly tuitions and exercise courses). Consumer response to low consistent service extension (bank and insurance) is the lowest. Furthermore, with respect to the influence of involvement in high and low consistent service extension, those with high involvement have significant influence on high consistency service extension (bike repair, assembly tuitions and exercise courses). The level of involvement has not significant influence on product extension and low consistency. With respect to the influence of involvement on brand image, those with high involvement has more positive response on functional, symbolic and experience brand image. Advisors/Committee Members: Hwa%20Chow%22%29&pagesize-30">Tai-Hwa Chow (chair), Huei-mei Liang (committee member), Kim-Jean Chow (chair).

Subjects/Keywords: fit; involvement; brand image; brand attitude; Giant; brand evaluation

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6^th Edition):

Huang, L. (2008). Impact of consistency between brand image, involvement and brand extension on brand attitude - A case of Giant brand extension. (Thesis). NSYSU. Retrieved from http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0129108-101251

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16^th Edition):

Huang, Lang-kwei. “Impact of consistency between brand image, involvement and brand extension on brand attitude - A case of Giant brand extension.” 2008. Thesis, NSYSU. Accessed January 17, 2021. http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0129108-101251.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7^th Edition):

Huang, Lang-kwei. “Impact of consistency between brand image, involvement and brand extension on brand attitude - A case of Giant brand extension.” 2008. Web. 17 Jan 2021.

Vancouver:

Huang L. Impact of consistency between brand image, involvement and brand extension on brand attitude - A case of Giant brand extension. [Internet] [Thesis]. NSYSU; 2008. [cited 2021 Jan 17]. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0129108-101251.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Huang L. Impact of consistency between brand image, involvement and brand extension on brand attitude - A case of Giant brand extension. [Thesis]. NSYSU; 2008. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0129108-101251

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

NSYSU

24. Hsueh, Yu-jou. none.

Degree: Master, Business Management, 2009, NSYSU

URL: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0620109-104359

► The idea of developing cultural and creative industries has been putting forward by the government in recent years. As the result of regarding virtual channel… (more)

▼ The idea of developing cultural and creative industries has been putting forward by the government in recent years. As the result of regarding virtual channel and fashion flea market as a place to test market and well conditions to start an enterprise, there are more and more designers build their own manufacture's brand in the cultural and creative field. However, there are just a few brands can stand out from the crowd. This study was carried by case study and regarded 5 small-and-medium-sized enterprises in cultural and creative industries branding successfully as its sample. Use different dimensions to probe into the stage from case companyâs brand building, brand positioning to brandâs marketing strategies drafting. Through the categorization and contextualization analysis establish a theoretical framework. According to this study, the power of self-actualization and dissatisfaction of industry conditions push designers to build a brand as a medium of living, creating and self-expression. To the small-and-medium-sized brands that own mostly 1 or 2 designers, the look of a brand is the style the designers have. Brandâs designers use their prior knowledge and experiences to form the brandâs spirit with their frame of mind. The process of brand position is the pattern or works added companyâs competitive advantages, launched differential products and consumed by customers. On the other hand, brand owners hook up with consumers by exhibition, blog or each channel to pass product concept and brand spirit to. Consumers will combine and assimilate the perception of the brand while they buying and the meaning of the brand they realize while interacting with brand owners, then feedback to the brand owners. Such a feedback mechanism can help brand owners adjust the way they do to meet their ideal brand position with consumersâ perception. Furthermore, case companies set a niche market position into market. In the virtuous circle, brand community management lead companies and brand close to their customers and build an inseparable relationship. Advisors/Committee Members: Tsuang Kuo (chair), Fu-Yann Duh (committee member), Pei-how Huang (chair), hwa%20Chow%22%29&pagesize-30">Tai-hwa Chow (committee member).

Subjects/Keywords: Brand Marketing Strategy; Own Brand Manufacturing; Entrepreneur; Cultural and Creative Industries; Brand Positioning

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6^th Edition):

Hsueh, Y. (2009). none. (Thesis). NSYSU. Retrieved from http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0620109-104359

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16^th Edition):

Hsueh, Yu-jou. “none.” 2009. Thesis, NSYSU. Accessed January 17, 2021. http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0620109-104359.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7^th Edition):

Hsueh, Yu-jou. “none.” 2009. Web. 17 Jan 2021.

Vancouver:

Hsueh Y. none. [Internet] [Thesis]. NSYSU; 2009. [cited 2021 Jan 17]. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0620109-104359.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Hsueh Y. none. [Thesis]. NSYSU; 2009. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0620109-104359

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

NSYSU

25. Kuo, Chun-nan. Research on Product Identity and Brand Equity â The Case of Apple Inc.

Degree: Master, Business Management, 2009, NSYSU

URL: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0622109-124056

► Firms invested numerous resources in enhancing brand equity. The overall efforts in enhancing design, researching, manufacturing, marketing mix, quality, customer satisfaction, etc are all necessary… (more)

▼ Firms invested numerous resources in enhancing brand equity. The overall efforts in enhancing design, researching, manufacturing, marketing mix, quality, customer satisfaction, etc are all necessary conditions needed for a firm to enhance its brand equity. Among them, enhancing product identity is one of the ways available. Firms have been developing corporate identity systems (CIS) for years, yet beyond distinctive shop signs, trademarks and layouts, they could spend efforts on products. Firms could develop products with high identity, and use them on enhancing their own brand popularity. If combined with other advantages possessed by a firm, the brand equity must thus be further enhanced. This is the key issue when Taiwanâs industries are trying to transform into OBM. This thesis served é³åç¥¥âs (1995) six dimensions on product styles as the basis, and tried to verify the hypothesis that Appleâs series products possess high identity. This research also examined the relation between customer satisfaction and product identity. In addition, this study added the marketing mix, user and using conditions as variables in order to understand the comments of Appleâs users (consumers) on Appleâs series products. This study also conducted questionnaire surveys with aforementioned dimensions, participated in Apple usersâ gatherings and interviewed employees in Appleâs channels in Tainan and Kaohsiung. The outcomes indicate that high identity is found on the exterior of Appleâs products, and high satisfactions are found regardless of user and using condition. On marketing mix, however, results are indicating that the satisfactions of Appleâs marketing mix are generally low, yet high scores are still documented on dimensions of Appleâs brand equity. This research discovered that product identity dimension and marketing mix dimension bear positive relations with brand equity, and the customer satisfaction was performed as a mediating factor. Insignificant loadings are found on the user and using condition factors. Advisors/Committee Members: Huei-mei Liang (chair), Hwa%20Chow%22%29&pagesize-30">Tai-Hwa Chow (committee member), Fu-Yan Du (chair).

Subjects/Keywords: product identity; customer satisfaction; Corporate identity system; brand equity; marketing mix

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6^th Edition):

Kuo, C. (2009). Research on Product Identity and Brand Equity â The Case of Apple Inc. (Thesis). NSYSU. Retrieved from http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0622109-124056

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16^th Edition):

Kuo, Chun-nan. “Research on Product Identity and Brand Equity â The Case of Apple Inc.” 2009. Thesis, NSYSU. Accessed January 17, 2021. http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0622109-124056.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7^th Edition):

Kuo, Chun-nan. “Research on Product Identity and Brand Equity â The Case of Apple Inc.” 2009. Web. 17 Jan 2021.

Vancouver:

Kuo C. Research on Product Identity and Brand Equity â The Case of Apple Inc. [Internet] [Thesis]. NSYSU; 2009. [cited 2021 Jan 17]. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0622109-124056.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Kuo C. Research on Product Identity and Brand Equity â The Case of Apple Inc. [Thesis]. NSYSU; 2009. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0622109-124056

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

NSYSU

26. Huang, Li-Wei. The Industry Analysis of Netbook in Taiwan.

Degree: Master, Master of Business Administration Program in International Business, 2009, NSYSU

URL: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0803109-004943

► Netbook is a kind of discontinuous innovation product. It is the first time that the brands in Taiwan such as ASUS,Acer and MSI become the… (more)

Subjects/Keywords: Marketing mix; Netbook; Porter's five forces

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6^th Edition):

Huang, L. (2009). The Industry Analysis of Netbook in Taiwan. (Thesis). NSYSU. Retrieved from http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0803109-004943

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16^th Edition):

Huang, Li-Wei. “The Industry Analysis of Netbook in Taiwan.” 2009. Thesis, NSYSU. Accessed January 17, 2021. http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0803109-004943.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7^th Edition):

Huang, Li-Wei. “The Industry Analysis of Netbook in Taiwan.” 2009. Web. 17 Jan 2021.

Vancouver:

Huang L. The Industry Analysis of Netbook in Taiwan. [Internet] [Thesis]. NSYSU; 2009. [cited 2021 Jan 17]. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0803109-004943.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Huang L. The Industry Analysis of Netbook in Taiwan. [Thesis]. NSYSU; 2009. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0803109-004943

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

NSYSU

27. Leung, Chung-man. The Quality of Life for Patients with Head and Neck Cancer after Radiotherapy.

Degree: Master, Institute of Health Care Management, 2010, NSYSU

URL: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0201110-120744

► The purpose of this study is to evaluate the health related quality of life (QoL) of head and neck cancer (HNC) patients with cancer-free survival… (more)

▼ The purpose of this study is to evaluate the health related quality of life (QoL) of head and neck cancer (HNC) patients with cancer-free survival after treatment and to investigate the factors correlated with their health-related QoL. The European Organization for Research and Treatment of Cancer (EORTC) Core Quality of Life Questionnaire (QLQ-C30) questionnaire and the EORTC head and neck cancer-specific questionnaire (QLQ H&N-35) were self-administered by all participating patients. Sociodemographic data were collected using a questionnaire specifically designed for the study and through the medical chart reviewed. The patients who have been treated radiotherapy in our department of radiation oncology were invited to participate Health-related quality of life was assessed 3 months or later after completion of radiotherapy. Data relating to sociodemographic factors, disease characteristics and treatment factors of HNC survivors were analyzed. A total of 141 head and neck cancer patients completed the questionnaires. After data analysis, the results are described as follows: In the results of EORTC QLQ-C30 questionnaire, the score of âglobal health statusâ is 69.34. Most of the patient could maintain good functional quality of life. âFatigueâ is the most impaired symptom score in the patient. In the results of EORTC QLQ-H&N35, the three head and neck specific symptom scores indicating the most impaired in QOL were âWeight lossâ, âNutrition supplementsâ and âdry mouthâ. After analysis through the multiple regression model, we found sex, age, tumor subsite, radiotherapy technique and surgery were the independent factors significantly correlated with the QoL scales This study is helpful for us to understand the QoL status and the factors affecting the QoL for patients with head and neck cancer after radiotherapy. Advisors/Committee Members: Yuan-Yi Chia (chair), kim-Jean Chow (committee member), Hwa%20Chow%22%29&pagesize-30">Tai-Hwa Chow (committee member), Hsueh-Wen Chang (chair).

Subjects/Keywords: radiotherapy; head and neck cancer; quality of life

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6^th Edition):

Leung, C. (2010). The Quality of Life for Patients with Head and Neck Cancer after Radiotherapy. (Thesis). NSYSU. Retrieved from http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0201110-120744

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16^th Edition):

Leung, Chung-man. “The Quality of Life for Patients with Head and Neck Cancer after Radiotherapy.” 2010. Thesis, NSYSU. Accessed January 17, 2021. http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0201110-120744.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7^th Edition):

Leung, Chung-man. “The Quality of Life for Patients with Head and Neck Cancer after Radiotherapy.” 2010. Web. 17 Jan 2021.

Vancouver:

Leung C. The Quality of Life for Patients with Head and Neck Cancer after Radiotherapy. [Internet] [Thesis]. NSYSU; 2010. [cited 2021 Jan 17]. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0201110-120744.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Leung C. The Quality of Life for Patients with Head and Neck Cancer after Radiotherapy. [Thesis]. NSYSU; 2010. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0201110-120744

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

NSYSU

28. Fu, Cong-Mao. Relationship among Experience marketing, brand image and purchase intention- ASUS exhibition as an example.

Degree: Master, Business Management, 2011, NSYSU

URL: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0627111-110423

► Marketing and brand are that recent activities by enterprises can be seen the company create value through two major tools in the future. Schmitt (1999)… (more)

Subjects/Keywords: MICE; purchase habits; purchase intention; experience marketing; brand image

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6^th Edition):

Fu, C. (2011). Relationship among Experience marketing, brand image and purchase intention- ASUS exhibition as an example. (Thesis). NSYSU. Retrieved from http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0627111-110423

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16^th Edition):

Fu, Cong-Mao. “Relationship among Experience marketing, brand image and purchase intention- ASUS exhibition as an example.” 2011. Thesis, NSYSU. Accessed January 17, 2021. http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0627111-110423.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7^th Edition):

Fu, Cong-Mao. “Relationship among Experience marketing, brand image and purchase intention- ASUS exhibition as an example.” 2011. Web. 17 Jan 2021.

Vancouver:

Fu C. Relationship among Experience marketing, brand image and purchase intention- ASUS exhibition as an example. [Internet] [Thesis]. NSYSU; 2011. [cited 2021 Jan 17]. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0627111-110423.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Fu C. Relationship among Experience marketing, brand image and purchase intention- ASUS exhibition as an example. [Thesis]. NSYSU; 2011. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0627111-110423

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

NSYSU

29. Cheng, Sheng-tzu. The Effect of B2B Social Media Management Strategy on Advertising & Communicating Effect and Fan Page Preferenceâ A Case Study Of Intel Taiwan Fan Page.

Degree: Master, Business Management, 2013, NSYSU

URL: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0515113-143743

► Intel, a non-consumer goods manufacturer, actually operates facebook and work hard to communicate with the general consumers recently. As a non-consumer goods manufacturer, what kinds… (more)

Subjects/Keywords: brands; Facebook; advertising effectiveness; fan page; Intel

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6^th Edition):

Cheng, S. (2013). The Effect of B2B Social Media Management Strategy on Advertising & Communicating Effect and Fan Page Preferenceâ A Case Study Of Intel Taiwan Fan Page. (Thesis). NSYSU. Retrieved from http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0515113-143743

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16^th Edition):

Cheng, Sheng-tzu. “The Effect of B2B Social Media Management Strategy on Advertising & Communicating Effect and Fan Page Preferenceâ A Case Study Of Intel Taiwan Fan Page.” 2013. Thesis, NSYSU. Accessed January 17, 2021. http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0515113-143743.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7^th Edition):

Cheng, Sheng-tzu. “The Effect of B2B Social Media Management Strategy on Advertising & Communicating Effect and Fan Page Preferenceâ A Case Study Of Intel Taiwan Fan Page.” 2013. Web. 17 Jan 2021.

Vancouver:

Cheng S. The Effect of B2B Social Media Management Strategy on Advertising & Communicating Effect and Fan Page Preferenceâ A Case Study Of Intel Taiwan Fan Page. [Internet] [Thesis]. NSYSU; 2013. [cited 2021 Jan 17]. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0515113-143743.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Cheng S. The Effect of B2B Social Media Management Strategy on Advertising & Communicating Effect and Fan Page Preferenceâ A Case Study Of Intel Taiwan Fan Page. [Thesis]. NSYSU; 2013. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0515113-143743

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

NSYSU

30. Wen, Li-Ting. A Study of Mainland Touristsâ Satisfaction toward Liouhe Tourist Night Market.

Degree: Master, Business Management, 2013, NSYSU

URL: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0602113-214516

► To promote one of Taiwanâs important tourism assets ânight marketsâ and profit in a big way from the new travel opportunities of mainland China tourists,… (more)

Subjects/Keywords: culinary tourism; hospitality industry; customer satisfaction; mainland tourists; Liouhe Tourist Night Market

Record Details Similar Records Cite « Share

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6^th Edition):

Wen, L. (2013). A Study of Mainland Touristsâ Satisfaction toward Liouhe Tourist Night Market. (Thesis). NSYSU. Retrieved from http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0602113-214516

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16^th Edition):

Wen, Li-Ting. “A Study of Mainland Touristsâ Satisfaction toward Liouhe Tourist Night Market.” 2013. Thesis, NSYSU. Accessed January 17, 2021. http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0602113-214516.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7^th Edition):

Wen, Li-Ting. “A Study of Mainland Touristsâ Satisfaction toward Liouhe Tourist Night Market.” 2013. Web. 17 Jan 2021.

Vancouver:

Wen L. A Study of Mainland Touristsâ Satisfaction toward Liouhe Tourist Night Market. [Internet] [Thesis]. NSYSU; 2013. [cited 2021 Jan 17]. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0602113-214516.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Wen L. A Study of Mainland Touristsâ Satisfaction toward Liouhe Tourist Night Market. [Thesis]. NSYSU; 2013. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0602113-214516

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Open Access Theses and Dissertations