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You searched for +publisher:"NSYSU" +contributor:("Sun Suz-Yuan"). Showing records 1 – 3 of 3 total matches.

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NSYSU

1. Lin, kuei-ju. An Empirical Investigation of Message Pass-along Behavior Intention: From the Perspectives of Social Cognitive Theory and Social Capital Theory.

Degree: Master, Information Management, 2008, NSYSU

With the common adoption of the Internet and Web in the recent years, the WOM has been changed to electronic WOM (e- WOM). E-WOM is the positive or negative statements made about a product, company, or media personality that are made widely available via the Internet. It has become an important source of information for the consumer to make decisions including purchase and more and more people have noticed the importance of its applications. The goal of this research is to investigate âmessage passing along behavior intentionâ (MPBI) by using Social Cognitive Theory and Social Capital Theory from the viewpoints of people and environment. We use survey method to collect the data and use PLS to analyze it. And the results reveal that when people passing message along to others, they care about how close these messages are with them instead of how correct these messages are. It implies that MPBI has the nature of daily life, and therefore, people will be more willing to pass daily life messages. Besides, individuals tend to pass along messages to people who have substantial relationship with him/her. We also found people pass message along to people not for reputation but for expressing their affections to others. In addition, message passing Self-efficacy is also important to MPBI. We also classified MPBI into two types â the one is hedonic and the other is utilitarian. The results indicate that people have different behavioral pattern when they deal with different kind of MPBI. In sum, MPBI is a channel for people to maintain the relationship with others and the findings of this study provides some suggestions for the e-WOM research. Advisors/Committee Members: Sun Suz-Yuan (chair), Sun Pei-Chen (chair), Lin Tung Ching (committee member).

Subjects/Keywords: viral marketing; Social cognitive theory; e-WOM; message passing along; Social capital theory

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Lin, k. (2008). An Empirical Investigation of Message Pass-along Behavior Intention: From the Perspectives of Social Cognitive Theory and Social Capital Theory. (Thesis). NSYSU. Retrieved from http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0118108-234815

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Lin, kuei-ju. “An Empirical Investigation of Message Pass-along Behavior Intention: From the Perspectives of Social Cognitive Theory and Social Capital Theory.” 2008. Thesis, NSYSU. Accessed October 20, 2019. http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0118108-234815.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Lin, kuei-ju. “An Empirical Investigation of Message Pass-along Behavior Intention: From the Perspectives of Social Cognitive Theory and Social Capital Theory.” 2008. Web. 20 Oct 2019.

Vancouver:

Lin k. An Empirical Investigation of Message Pass-along Behavior Intention: From the Perspectives of Social Cognitive Theory and Social Capital Theory. [Internet] [Thesis]. NSYSU; 2008. [cited 2019 Oct 20]. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0118108-234815.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Lin k. An Empirical Investigation of Message Pass-along Behavior Intention: From the Perspectives of Social Cognitive Theory and Social Capital Theory. [Thesis]. NSYSU; 2008. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0118108-234815

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


NSYSU

2. Chang, Kuei-Jung. The Effect of Switching Costs and Website Quality on Switching Behavior – A Case of On-line Auction.

Degree: Master, Information Management, 2007, NSYSU

Basically, to evaluate the operational performances of online auction is according to sellerâs transaction and investment in the auction website. Thus, how to maintain good relationship with the existing seller switching and attract new seller is the most attention and major care for auction service provider. However, there were few prior researches focused on the topic of online auction switching and examined from real case. In this study, we tried to develop a measuring model and explore the factors that relate to auction sellerâs switching. In July 2006, Yahoo! Kimo auction, the largest auction website in Taiwan, announced a new fee scheme which would charge 3 percent transaction handling fee on its sellers from Aug. 10. Many users expressed objection to the new charge scheme. During the same period, Ruten, a new joint venture auction website that combined eBay and Taiwanese portal operator PChome is nearly ready and makes some responding strategic approaches to attract new user. Many sellers of Yahoo! Kimo auction thought to switch auction provider. Base on the background, the study aim to explore auction sellerâs switching behavior through switching costs, including procedure costs, financial costs, and relational costs. Moreover, we examined how website quality, fee, anti-lock-in, and anti-switching affect switching intention and behavior. A total of 292 usable questionnaires were gathered through online surveys from auction discussion board and BBS. The data were analyzed by partial least squares (PLS) to test the hypotheses. We find that switching costs, website quality, fee have negative effect on sellerâs switching intention. Anti-lock-in and anti-switching have moderating effect in the model. According to the finding, we provide useful guidance for auction seller and auction service provider. Advisors/Committee Members: Sun Pei-Chen (chair), Sun Suz-Yuan (chair), Lin Tung Ching (committee member).

Subjects/Keywords: Switching costs; Online auction; Anti-lock-in; Switching intention and behavior; Anti-switching; Website quality

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Chang, K. (2007). The Effect of Switching Costs and Website Quality on Switching Behavior – A Case of On-line Auction. (Thesis). NSYSU. Retrieved from http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0724107-163621

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Chang, Kuei-Jung. “The Effect of Switching Costs and Website Quality on Switching Behavior – A Case of On-line Auction.” 2007. Thesis, NSYSU. Accessed October 20, 2019. http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0724107-163621.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Chang, Kuei-Jung. “The Effect of Switching Costs and Website Quality on Switching Behavior – A Case of On-line Auction.” 2007. Web. 20 Oct 2019.

Vancouver:

Chang K. The Effect of Switching Costs and Website Quality on Switching Behavior – A Case of On-line Auction. [Internet] [Thesis]. NSYSU; 2007. [cited 2019 Oct 20]. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0724107-163621.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Chang K. The Effect of Switching Costs and Website Quality on Switching Behavior – A Case of On-line Auction. [Thesis]. NSYSU; 2007. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0724107-163621

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


NSYSU

3. Kung, Wen-wei. The Study of Knowledge sourcing behavior:People-to-People vs. Peopel-tp-Published.

Degree: Master, Information Management, 2007, NSYSU

In knowledge management research domain, there is lack of research to investigate what factors influence individualsâ knowledge sourcing behaviors. Most literatures focus on supply end of knowledge flow, but few literatures focus on demand end of knowledge flow. Therefore, this study developed a conceptual model to explain individualâ knowledge sourcing behaviors, and we categorized individualsâ knowledge sourcing behaviors into People-to-People and People-to-Published. We also adopt three main categories of antecedents to individualsâ knowledge sourcing behaviors including: groupâs factors, individual factors, task-related factors. We adopted the quantitative research method and focus on individuals from different organization in various Industries to collect research data. Then, Structural equations model analysis was conducted to test the research model. The results revealed that: (1)The factors influenced individuals performing People-to-People knowledge sourcing behaviors including: (a)Trust from groupâ factors, (b)Risk-aversion from individual factors, (c)Tacit knowledge demanded, and Variety from task-related factors. (2)The factors influenced individuals performing People-to-Published knowledge sourcing behaviors including: (a)Learning orientation from individual factors, (b)Explicit knowledge demanded, Standardization, and Time pressure from task-related factors. With the results of this study, we hope to present a further understanding of the demand for knowledge within organizations and offer a theoretical framework for researchers and managers to predict individualsâ knowledge sourcing behaviors, then improving the management mechanism about these behaviors. Advisors/Committee Members: Lin Tung Ching (committee member), Sun Pei-Chen (chair), Sun Suz-Yuan (chair).

Subjects/Keywords: people-to-people; people-to-published; Knowledge sourcing behavior; Task characteristics

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Kung, W. (2007). The Study of Knowledge sourcing behavior:People-to-People vs. Peopel-tp-Published. (Thesis). NSYSU. Retrieved from http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0808107-152424

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Kung, Wen-wei. “The Study of Knowledge sourcing behavior:People-to-People vs. Peopel-tp-Published.” 2007. Thesis, NSYSU. Accessed October 20, 2019. http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0808107-152424.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Kung, Wen-wei. “The Study of Knowledge sourcing behavior:People-to-People vs. Peopel-tp-Published.” 2007. Web. 20 Oct 2019.

Vancouver:

Kung W. The Study of Knowledge sourcing behavior:People-to-People vs. Peopel-tp-Published. [Internet] [Thesis]. NSYSU; 2007. [cited 2019 Oct 20]. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0808107-152424.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Kung W. The Study of Knowledge sourcing behavior:People-to-People vs. Peopel-tp-Published. [Thesis]. NSYSU; 2007. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0808107-152424

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

.