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NSYSU
1.
Lin, Yi-li.
none.
Degree: Master, Communications Management, 2008, NSYSU
URL: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0214108-112252 
► In relation to the womenâs consumption gradually increasing, the female consumption market is becoming larger than before. In the current media, definitions of beauty image…
(more)
▼ In relation to the womenâs consumption gradually increasing, the female consumption market is becoming larger than before. In the current media, definitions of beauty image created by the media has become the standards of self-examination, it even has great influences on female consumption preference. Thus, this study aims to investigate what kind of female image the female beauty TV program representsï¼ What is the relationship between the female images represented by female beauty TV program and the cognition of beauty of female audiences? And what affects the level of exposure in TV program and the life style of the female consumers influence has on the female audiencesâ cognition of beautyï¼ This primary research expects to describe the relationship between the female images shaped by TV medias and the cognition of beauty of female audiences.
Since the start of female beauty program Queen in TVBS-G on TV, there have been many fashion programs like Beautyplan, Beautyworld in CTITV, E-line secret garden in GTV, and Perfect beauty in FTV following in Taiwan. This research is going to discuss whether these fashion programs will lead to the myth of beauty for female consumers. And does the female image built by the TV media influence the purchasing preference of female cosmetic. All of these are issues this study will be discussing.
This study applied the methodology of quantitative content analysis approach and internet questionnaire survey. First, it analyzes the content of the female beauty program during Jan,2005 to Jul,2007 and focuses on the female internet users whose ages are between 15 and 45. Then, these internet questionnaires are divided into four parts, including heavy viewers, light viewers, high involvement, and low involvement. According to the compared analysis of the group samples, it aims to acquire an understanding of the viewpoints of female image and the differences of consumption preference, after female consumers watched the fashion programs.
In terms of the outcomes of the research, it shows the between the participants of heavy/light viewers, high/low involvement and different lifestyle, there are obviously differences in the cognition of beauty. Therefore, the exposure of the fashion program, involvement and lifestyle make a huge impact on the cognition of beauty. Besides this, the difference of high/low involvement and the lifestyle of the participants will influence the consumption preference of the audiences, but there are no apparent differences for the consumption preference between the different participants of heavy/light viewers.
Advisors/Committee Members: Jun-ying Huang (committee member), Jih-hwa Wu (chair), Kuang-wu Koai (chair), jaey%20Tseng%22%29&pagesize-30">
Shih-
jaey Tseng (chair).
Subjects/Keywords: female beauty program; the degree of involvement; television viewing; life style; female image; cultivation theory
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APA (6th Edition):
Lin, Y. (2008). none. (Thesis). NSYSU. Retrieved from http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0214108-112252
Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation
Chicago Manual of Style (16th Edition):
Lin, Yi-li. “none.” 2008. Thesis, NSYSU. Accessed January 19, 2021.
http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0214108-112252.
Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation
MLA Handbook (7th Edition):
Lin, Yi-li. “none.” 2008. Web. 19 Jan 2021.
Vancouver:
Lin Y. none. [Internet] [Thesis]. NSYSU; 2008. [cited 2021 Jan 19].
Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0214108-112252.
Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation
Council of Science Editors:
Lin Y. none. [Thesis]. NSYSU; 2008. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0214108-112252
Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation
NSYSU
2.
Wen, Chun-yi.
The Third-Person Effect of Micro-Cosmetic Surgery News.
Degree: Master, Communications Management, 2014, NSYSU
URL: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0113114-105557
► The micro cosmetic surgery industry in Taiwan has prospered rapidly in recent years. Despite the risks involved, numerous people have positive attitudes toward micro cosmetic…
(more)
▼ The micro cosmetic surgery industry in Taiwan has prospered rapidly in recent years. Despite the risks involved, numerous people have positive attitudes toward micro cosmetic surgery because of relevant demands in their career and personal life, as well as social perceptions. By contrast, some people have always been indifferent or opposed to micro cosmetic surgery. The primary objective of this study was to clarify the relationship between differing opinions regarding micro cosmetic surgery and the third-person effect, and the possible factors that influence peopleâs future intentions to undergo micro cosmetic surgery.
We investigated positive and negative news reports about micro cosmetic surgery to explore whether news reports produce a third-person effect. In addition, we examined whether peopleâs future intentions to undergo micro cosmetic surgery are influenced by optimistic bias, social desirability, message involvement, and third-person effects. This study was based on a 2 x 2 (intentions: intentions to undergo micro cosmetic surgery or not; message types: positive and negative news reports regarding micro cosmetic surgery) 2-factor experimental design. Optimistic bias, social desirability, and message involvement were used as intervening variables. Moreover, we adopted a between-subjects research design, that is, the participants were evenly divided into those who had read positive news reports of micro cosmetic surgery and those who had read negative news reports. Overall, 421 daytime university students participated in this study.
The results showed that the third-person effect produced by negative messages regarding micro cosmetic surgery did not exceed that produced by positive messages regarding micro cosmetic surgery. A significant relationship was observed between optimistic bias, social desirability, message involvement, and third-person effects. Furthermore, message desirability and perceptions of third-person effects can be used to effectively predict peopleâs future intentions to undergo micro cosmetic surgery. We recommend that future studies examine the messages presented in various media and explore other possible factors that influence peopleâs intentions to undergo micro cosmetic surgery.
Advisors/Committee Members: Tsun-Yao Hou (chair), Jaey%20Tseng%22%29&pagesize-30">
Shih-
Jaey Tseng (chair),
Ya- Ching Lee (committee member),
Sue-Jen Lin (committee member).
Subjects/Keywords: social desirability; optimistic bias; third-person perception differential; third-person effects; news reports of micro cosmetic surgery
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APA (6th Edition):
Wen, C. (2014). The Third-Person Effect of Micro-Cosmetic Surgery News. (Thesis). NSYSU. Retrieved from http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0113114-105557
Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation
Chicago Manual of Style (16th Edition):
Wen, Chun-yi. “The Third-Person Effect of Micro-Cosmetic Surgery News.” 2014. Thesis, NSYSU. Accessed January 19, 2021.
http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0113114-105557.
Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation
MLA Handbook (7th Edition):
Wen, Chun-yi. “The Third-Person Effect of Micro-Cosmetic Surgery News.” 2014. Web. 19 Jan 2021.
Vancouver:
Wen C. The Third-Person Effect of Micro-Cosmetic Surgery News. [Internet] [Thesis]. NSYSU; 2014. [cited 2021 Jan 19].
Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0113114-105557.
Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation
Council of Science Editors:
Wen C. The Third-Person Effect of Micro-Cosmetic Surgery News. [Thesis]. NSYSU; 2014. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0113114-105557
Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation
NSYSU
3.
Lin, Yi-cheng.
Media Literacy and the Third-Person Effect of Product Placement in the Television News.
Degree: Master, Communications Management, 2011, NSYSU
URL: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0802111-154208
► ãããThis study aimed to examine the third-person effect of product placement in the television news, for clarifying the effect of persuasiveness of news with product…
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▼ ãããThis study aimed to examine the third-person effect of product placement in the television news, for clarifying the effect of persuasiveness of news with product placement and comparing the assessment of the impact on others and themselves. The study also concerned about the media literacy if it can help the audience to identify the messages of persuasive intention, to evaluate the impact of product placement in the television news is greater on others than on themselves, and to support the government to prohibit product placement in the television news.
ãããIn this study, the main research method was questionnaire survey, and the research participants were junior high school students from three sections in Kaohsiung. There were 476 valid questionnaires totally. Data were analyzed by methods of independent t-test, paired t-test, correlation and hierarchical regression analysis. The results found that product placement of television news would cause the third-person effect: messages of product placement of different levels would result in different intensities of third-person perception. Compared to implicit-style placements in the television news, obvious ones triggered strong media impact on others, but did not trigger third-person perception differential. It meant people tend to view product placement in the television news had impact on others as well as on themselves.
ãããAnother focus of this study was personal media literacy ability. Analytic results showed that literacy ability was a better predictor of the third-person effect perception. The result of the study was similar to the findings of the past research: media literacy could assist in identifying the purpose of product placement in the television news, and could avoid the perceived effect of media messages on themselves (Cohen, 1982; Rucinski & Salmon, 1990; Wei, Lo & Lu, 2008).
ãããMost importantly, this study contributed to the growing literature on behavioral component of the third-person effect by demonstrating that the third-person effect perception was a great predictor of support for restriction of product placement in the televiton news than the third-person perception differential. The reason was that the third-person perception differential could not distinguish perceived effects of product placement in the television news on others as well as themselves (Wen-Hui Luo, 2000b). As research result of Xu and Gonzenbach on the behavioral component of the third-person effect, third-person perception differential was the most significant predictor of support for media censorship. Therefore, this study suggests that future research could probe into the mechanisms through which the third-person effect of product placement in the television news occurs.
Advisors/Committee Members: Ching-ning Wang (chair), Ya- ching Lee (committee member), Sue-jen Lin (committee member), jaey%20Tseng%22%29&pagesize-30">
Shih-
jaey Tseng (chair),
Cheng-nan Hou (chair).
Subjects/Keywords: media literacy; advertorial; product placement in the television news; media censorship; the third-person perception differential; third-person effect
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APA ·
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APA (6th Edition):
Lin, Y. (2011). Media Literacy and the Third-Person Effect of Product Placement in the Television News. (Thesis). NSYSU. Retrieved from http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0802111-154208
Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation
Chicago Manual of Style (16th Edition):
Lin, Yi-cheng. “Media Literacy and the Third-Person Effect of Product Placement in the Television News.” 2011. Thesis, NSYSU. Accessed January 19, 2021.
http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0802111-154208.
Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation
MLA Handbook (7th Edition):
Lin, Yi-cheng. “Media Literacy and the Third-Person Effect of Product Placement in the Television News.” 2011. Web. 19 Jan 2021.
Vancouver:
Lin Y. Media Literacy and the Third-Person Effect of Product Placement in the Television News. [Internet] [Thesis]. NSYSU; 2011. [cited 2021 Jan 19].
Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0802111-154208.
Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation
Council of Science Editors:
Lin Y. Media Literacy and the Third-Person Effect of Product Placement in the Television News. [Thesis]. NSYSU; 2011. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0802111-154208
Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation
NSYSU
4.
Hung, Chih-Hui.
A study on the Public Relations Strategy of Investor Relation Management – Example of Automobile and parts industry listed companies.
Degree: Master, Communications Management, 2007, NSYSU
URL: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-1228107-083652
► Recently, the institution investors have affected greatly on the stock trading market. Besides the economic environment, the investors also use the information from the listed…
(more)
▼ Recently, the institution investors have affected greatly on the stock trading market. Besides the economic environment, the investors also use the information from the listed companies as one of the criteria for their evaluation. Thus, to conduct the investor relation (IR), the enterprises will make use of the public relations (P.R.) policy and make the company information open to the public through the mass media so that they can communicate with the institutional investors constantly as well as earn the support from them. The study is based on the collection of the secondary data analysis and the in-depth interview from the listed companies focusing on the relationship among the investors which expand the public relation policy via the message strategy, the mass media, the mutual interaction with the media and the public relation activities.
Take the automotive crash parts manufacturers for example, in P.R. managing, the P.R. dep. must convince and be authorized by the managing dep. before demanding other sections of fully supporting the P.R. in setting the target, expanding the P.R. plans and evaluating its profit.
In the P.R. policy and message strategy, the publicists have to control the firm information in hand, including polishing the open company info and creating more appealing topics to proceed with the mutual communication with the mass media and the institution investors. Of all the communication tools (inclusive of the current print media and electronic media), the press release, the press conferences, the investor conferences and the enterprise websites are indispensable for the mutual interaction between the listed company and the investors besides the compulsively- regulated message strategy.
Advisors/Committee Members: Guang-Shia Hu (committee member), jaey%20Tseng%22%29&pagesize-30">
Shih-
jaey Tseng (chair),
Jyun-Ying Huan (committee member),
Chin-Shun Wu (chair).
Subjects/Keywords: PUBLIC RELATIONS STRATEGY; INVESTOR RELATION; PUBLIC RELATIONS; PR
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APA ·
Chicago ·
MLA ·
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Export
to Zotero / EndNote / Reference
Manager
APA (6th Edition):
Hung, C. (2007). A study on the Public Relations Strategy of Investor Relation Management – Example of Automobile and parts industry listed companies. (Thesis). NSYSU. Retrieved from http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-1228107-083652
Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation
Chicago Manual of Style (16th Edition):
Hung, Chih-Hui. “A study on the Public Relations Strategy of Investor Relation Management – Example of Automobile and parts industry listed companies.” 2007. Thesis, NSYSU. Accessed January 19, 2021.
http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-1228107-083652.
Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation
MLA Handbook (7th Edition):
Hung, Chih-Hui. “A study on the Public Relations Strategy of Investor Relation Management – Example of Automobile and parts industry listed companies.” 2007. Web. 19 Jan 2021.
Vancouver:
Hung C. A study on the Public Relations Strategy of Investor Relation Management – Example of Automobile and parts industry listed companies. [Internet] [Thesis]. NSYSU; 2007. [cited 2021 Jan 19].
Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-1228107-083652.
Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation
Council of Science Editors:
Hung C. A study on the Public Relations Strategy of Investor Relation Management – Example of Automobile and parts industry listed companies. [Thesis]. NSYSU; 2007. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-1228107-083652
Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation
NSYSU
5.
chang, shu-chen.
creativity in advertisement and the influences of message that advertisement appeals toward consumerâs interest.
Degree: Master, Communications Management, 2007, NSYSU
URL: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0720107-145510
► Abstract Competitions between the brands of the real estate commodity are intense. With regard to sales, the advertisement must bring into full play in the…
(more)
▼ Abstract
Competitions between the brands of the real estate commodity are intense. With regard to sales, the advertisement must bring into full play in the marketing situation which engages in hand-to-hand combat. Goal of the creativity person in message designs of the advertisement is trying to have the consumers sharing same feeling. Allow the advertising creativity has more accurate effect, the appeal strategy complement each other reduces the advertisement being invalid and waste. This research is aimed at the advertisement of the real estate. It is to discuss what level does combination influence of the advertising creativity and the advertising appeals have effect on the consumerâs interest in product.
There are two goals in this research, first is to discuss combination influence of the advertising creativity and the advertising appeal. How advertising creativity high-low level, different advertisement combinations of perceptual appeal and rational appeal show their effects. Second is to discuss how the consumerâs interests are arisen from the advertisement combination of the advertising creativity and the advertising appeal. Through advertising creativity level, different advertisement combinations of perceptual appeal and rational appeal show their effects. To understand different interest degrees that the consumers have toward the product.
This research uses experimentation and profound interview, to discuss how interest effect that the advertisement combination of the advertising creativity and the advertising appeal has on the consumers. In order to understand how these four variables affect the consumers in product results the varying degree of interests, the partial experimentation was designed to 12 groups of hypothesized board advertisements, through out prior consumers 4 groups of hypothesized board advertisements combinations were selected, carries on the official experimentation. There are 111 questionnaires returned, 99 are valid, effective returns-ratio is 89%.
The material analysis adopts one way ANOVA analysis, finally conclude:
1.There are obviously differences toward trust attitude between four groups of different advertisements combinations.
2.There are obviously differences toward preference between four groups of different advertisements combinations.
3.The advertisement combination "High creativity - perception" effectively increase the consumer's interests surpasses "the low creativity-perception" the advertisement combination, "the high creativity-rationality" advertisement combination and "low creativity-rationality" advertisement combination.
Advisors/Committee Members: kuang-wu Koai (chair), jun-ying Huang (committee member), jaey%20Tseng%22%29&pagesize-30">
shih-
jaey Tseng (chair).
Subjects/Keywords: AIDA Mode; Comsumerâs Interests; Advertising Appeal; Advertising Creativity; Creativity
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APA ·
Chicago ·
MLA ·
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CSE |
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to Zotero / EndNote / Reference
Manager
APA (6th Edition):
chang, s. (2007). creativity in advertisement and the influences of message that advertisement appeals toward consumerâs interest. (Thesis). NSYSU. Retrieved from http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0720107-145510
Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation
Chicago Manual of Style (16th Edition):
chang, shu-chen. “creativity in advertisement and the influences of message that advertisement appeals toward consumerâs interest.” 2007. Thesis, NSYSU. Accessed January 19, 2021.
http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0720107-145510.
Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation
MLA Handbook (7th Edition):
chang, shu-chen. “creativity in advertisement and the influences of message that advertisement appeals toward consumerâs interest.” 2007. Web. 19 Jan 2021.
Vancouver:
chang s. creativity in advertisement and the influences of message that advertisement appeals toward consumerâs interest. [Internet] [Thesis]. NSYSU; 2007. [cited 2021 Jan 19].
Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0720107-145510.
Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation
Council of Science Editors:
chang s. creativity in advertisement and the influences of message that advertisement appeals toward consumerâs interest. [Thesis]. NSYSU; 2007. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0720107-145510
Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation
. 
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