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You searched for +publisher:"NSYSU" +contributor:("Shao - Jung Wang"). Showing records 1 – 30 of 51 total matches.

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NSYSU

1. Huang, Shu-Chen. Explore the Green Strategy of Shopping Center from the Resource Based Theory- A Case Study of Hanshin Arena Shipping Plaza.

Degree: Master, Communications Management, 2014, NSYSU

 Over the last years, Taiwanâs department store industry has suffered from sales slowdown. Low pricing was no longer the guarantee to bolster sales. Department stores… (more)

Subjects/Keywords: Resource Based; Green Marketing; competition; Shopping Plaza; Department store

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Huang, S. (2014). Explore the Green Strategy of Shopping Center from the Resource Based Theory- A Case Study of Hanshin Arena Shipping Plaza. (Thesis). NSYSU. Retrieved from http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0407114-234036

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Huang, Shu-Chen. “Explore the Green Strategy of Shopping Center from the Resource Based Theory- A Case Study of Hanshin Arena Shipping Plaza.” 2014. Thesis, NSYSU. Accessed December 04, 2020. http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0407114-234036.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Huang, Shu-Chen. “Explore the Green Strategy of Shopping Center from the Resource Based Theory- A Case Study of Hanshin Arena Shipping Plaza.” 2014. Web. 04 Dec 2020.

Vancouver:

Huang S. Explore the Green Strategy of Shopping Center from the Resource Based Theory- A Case Study of Hanshin Arena Shipping Plaza. [Internet] [Thesis]. NSYSU; 2014. [cited 2020 Dec 04]. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0407114-234036.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Huang S. Explore the Green Strategy of Shopping Center from the Resource Based Theory- A Case Study of Hanshin Arena Shipping Plaza. [Thesis]. NSYSU; 2014. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0407114-234036

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


NSYSU

2. Hsieh, Chih-Ting. Pokémon Go Everywhere: Exploring Location-Based Augmented Reality Mobile Game Enjoyment and its Influence on Place Attachment.

Degree: Master, Institute of Marketing Communication, 2017, NSYSU

 As Pokémon Go have drawn worldwide public attention, location-based augmented reality (AR) mobile games becomes an important topic for researchers and practitioners. This study proposed… (more)

Subjects/Keywords: Perceived game reality; Augmented reality; Place attachment; Game enjoyment; Perceived crowding; Copresence; Pokémon Go

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Hsieh, C. (2017). Pokémon Go Everywhere: Exploring Location-Based Augmented Reality Mobile Game Enjoyment and its Influence on Place Attachment. (Thesis). NSYSU. Retrieved from http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0628117-224015

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Hsieh, Chih-Ting. “Pokémon Go Everywhere: Exploring Location-Based Augmented Reality Mobile Game Enjoyment and its Influence on Place Attachment.” 2017. Thesis, NSYSU. Accessed December 04, 2020. http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0628117-224015.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Hsieh, Chih-Ting. “Pokémon Go Everywhere: Exploring Location-Based Augmented Reality Mobile Game Enjoyment and its Influence on Place Attachment.” 2017. Web. 04 Dec 2020.

Vancouver:

Hsieh C. Pokémon Go Everywhere: Exploring Location-Based Augmented Reality Mobile Game Enjoyment and its Influence on Place Attachment. [Internet] [Thesis]. NSYSU; 2017. [cited 2020 Dec 04]. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0628117-224015.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Hsieh C. Pokémon Go Everywhere: Exploring Location-Based Augmented Reality Mobile Game Enjoyment and its Influence on Place Attachment. [Thesis]. NSYSU; 2017. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0628117-224015

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


NSYSU

3. Hu, Tzu-Fang. Social Network Management and Marketing Strategy Analysis - A case study of Facebook Fan Page and Instagram Business Profile on Local Food Business.

Degree: Master, Master of Business Administration Program in International Business, 2018, NSYSU

 Ever since the 2000s, early stages of Computer-mediated Communication (CMC) have altered the way of humansâ interpersonal communication and interaction. Nowadays, witnessing the advent of… (more)

Subjects/Keywords: Facebook; Instagram; Social Network Services; Social Media Marketing; Fan page; Business profile

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Hu, T. (2018). Social Network Management and Marketing Strategy Analysis - A case study of Facebook Fan Page and Instagram Business Profile on Local Food Business. (Thesis). NSYSU. Retrieved from http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0526118-221828

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Hu, Tzu-Fang. “Social Network Management and Marketing Strategy Analysis - A case study of Facebook Fan Page and Instagram Business Profile on Local Food Business.” 2018. Thesis, NSYSU. Accessed December 04, 2020. http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0526118-221828.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Hu, Tzu-Fang. “Social Network Management and Marketing Strategy Analysis - A case study of Facebook Fan Page and Instagram Business Profile on Local Food Business.” 2018. Web. 04 Dec 2020.

Vancouver:

Hu T. Social Network Management and Marketing Strategy Analysis - A case study of Facebook Fan Page and Instagram Business Profile on Local Food Business. [Internet] [Thesis]. NSYSU; 2018. [cited 2020 Dec 04]. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0526118-221828.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Hu T. Social Network Management and Marketing Strategy Analysis - A case study of Facebook Fan Page and Instagram Business Profile on Local Food Business. [Thesis]. NSYSU; 2018. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0526118-221828

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


NSYSU

4. Ho, Hsiang. Did You Download Game Apps Today? Exploring Factors Affecting Mobile Device Users' Intention and Behavior to Download Games.

Degree: Master, Communications Management, 2013, NSYSU

 Mobile gaming now accounts for one of the top consumer behaviors on mobile device with estimates of 15billion market value by 2015. The goal of… (more)

Subjects/Keywords: Unified Theory of Acceptance & Use of Technology (UTAUTï¼; APP; mobile game; Big-five model; download behavior; Structural Equation Modeling(SEM)

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Ho, H. (2013). Did You Download Game Apps Today? Exploring Factors Affecting Mobile Device Users' Intention and Behavior to Download Games. (Thesis). NSYSU. Retrieved from http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0527113-202130

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Ho, Hsiang. “Did You Download Game Apps Today? Exploring Factors Affecting Mobile Device Users' Intention and Behavior to Download Games.” 2013. Thesis, NSYSU. Accessed December 04, 2020. http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0527113-202130.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Ho, Hsiang. “Did You Download Game Apps Today? Exploring Factors Affecting Mobile Device Users' Intention and Behavior to Download Games.” 2013. Web. 04 Dec 2020.

Vancouver:

Ho H. Did You Download Game Apps Today? Exploring Factors Affecting Mobile Device Users' Intention and Behavior to Download Games. [Internet] [Thesis]. NSYSU; 2013. [cited 2020 Dec 04]. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0527113-202130.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Ho H. Did You Download Game Apps Today? Exploring Factors Affecting Mobile Device Users' Intention and Behavior to Download Games. [Thesis]. NSYSU; 2013. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0527113-202130

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


NSYSU

5. Chiu, Shih-i. A study of watching behavior on YouTube TrueView Ads.

Degree: Master, Business Management, 2013, NSYSU

 With the expansion of the internet, online video advertising is becoming pervasive. Many firms choose to put their video advertisement on the leader video platform:… (more)

Subjects/Keywords: YouTube Ads; Ad relevance; Ad emotion; Ad suspension; Survival Analysis

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Chiu, S. (2013). A study of watching behavior on YouTube TrueView Ads. (Thesis). NSYSU. Retrieved from http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0601113-120545

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Chiu, Shih-i. “A study of watching behavior on YouTube TrueView Ads.” 2013. Thesis, NSYSU. Accessed December 04, 2020. http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0601113-120545.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Chiu, Shih-i. “A study of watching behavior on YouTube TrueView Ads.” 2013. Web. 04 Dec 2020.

Vancouver:

Chiu S. A study of watching behavior on YouTube TrueView Ads. [Internet] [Thesis]. NSYSU; 2013. [cited 2020 Dec 04]. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0601113-120545.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Chiu S. A study of watching behavior on YouTube TrueView Ads. [Thesis]. NSYSU; 2013. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0601113-120545

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


NSYSU

6. Liu, Chen-wei. Sharing via Facebook Fanpages: The Effects of Internal and External Reward.

Degree: Master, Communications Management, 2013, NSYSU

 Facebook's global membership has exceeded one billion and Social Networking Sites ï¼SNSsï¼ has emerged as a new marketing tool. Scholars have pointed out that the… (more)

Subjects/Keywords: Reward; Facebook; Social Exchange Theory; Social Media Marketing; Big Five Personality Traits

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Liu, C. (2013). Sharing via Facebook Fanpages: The Effects of Internal and External Reward. (Thesis). NSYSU. Retrieved from http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0615113-162631

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Liu, Chen-wei. “Sharing via Facebook Fanpages: The Effects of Internal and External Reward.” 2013. Thesis, NSYSU. Accessed December 04, 2020. http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0615113-162631.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Liu, Chen-wei. “Sharing via Facebook Fanpages: The Effects of Internal and External Reward.” 2013. Web. 04 Dec 2020.

Vancouver:

Liu C. Sharing via Facebook Fanpages: The Effects of Internal and External Reward. [Internet] [Thesis]. NSYSU; 2013. [cited 2020 Dec 04]. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0615113-162631.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Liu C. Sharing via Facebook Fanpages: The Effects of Internal and External Reward. [Thesis]. NSYSU; 2013. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0615113-162631

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


NSYSU

7. Wu, Chen-Chuan. Imitation or Innovation? The Analysis of Market Followers' Strategy.

Degree: Master, Business Management, 2013, NSYSU

 Manufacturerâs product strategy has always been a considerable issue in marketing area. Facing with the market leaderâs product strategy, how do market followers choose between… (more)

Subjects/Keywords: hotelling model; convenience store; game theory; innovation; imitation

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Wu, C. (2013). Imitation or Innovation? The Analysis of Market Followers' Strategy. (Thesis). NSYSU. Retrieved from http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0602113-130517

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Wu, Chen-Chuan. “Imitation or Innovation? The Analysis of Market Followers' Strategy.” 2013. Thesis, NSYSU. Accessed December 04, 2020. http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0602113-130517.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Wu, Chen-Chuan. “Imitation or Innovation? The Analysis of Market Followers' Strategy.” 2013. Web. 04 Dec 2020.

Vancouver:

Wu C. Imitation or Innovation? The Analysis of Market Followers' Strategy. [Internet] [Thesis]. NSYSU; 2013. [cited 2020 Dec 04]. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0602113-130517.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Wu C. Imitation or Innovation? The Analysis of Market Followers' Strategy. [Thesis]. NSYSU; 2013. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0602113-130517

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


NSYSU

8. Chen, Lan-yi. A Study of Workplace Power Relations Influence Self-presentation on Facebook.

Degree: Master, Communications Management, 2013, NSYSU

 With the popularization of social network sites, more and more people use social network sites and its application areas have become wider and wider .… (more)

Subjects/Keywords: Social Network Sites; Facebook; Power-Dependency Theory; Self-presentation; social captial

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Chen, L. (2013). A Study of Workplace Power Relations Influence Self-presentation on Facebook. (Thesis). NSYSU. Retrieved from http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0921113-134636

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Chen, Lan-yi. “A Study of Workplace Power Relations Influence Self-presentation on Facebook.” 2013. Thesis, NSYSU. Accessed December 04, 2020. http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0921113-134636.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Chen, Lan-yi. “A Study of Workplace Power Relations Influence Self-presentation on Facebook.” 2013. Web. 04 Dec 2020.

Vancouver:

Chen L. A Study of Workplace Power Relations Influence Self-presentation on Facebook. [Internet] [Thesis]. NSYSU; 2013. [cited 2020 Dec 04]. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0921113-134636.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Chen L. A Study of Workplace Power Relations Influence Self-presentation on Facebook. [Thesis]. NSYSU; 2013. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0921113-134636

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


NSYSU

9. Chang, Ting-han. A Study of Facebook Fan-Page.

Degree: Master, Business Management, 2014, NSYSU

 In order to connect with consumers in this era of social networking, businesses have to start incorporating social media tools into their marketing practice. Among… (more)

Subjects/Keywords: Fan-Page; Participation; Networking of Public Relations; Social Media; Case Studies

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Chang, T. (2014). A Study of Facebook Fan-Page. (Thesis). NSYSU. Retrieved from http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0530113-232546

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Chang, Ting-han. “A Study of Facebook Fan-Page.” 2014. Thesis, NSYSU. Accessed December 04, 2020. http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0530113-232546.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Chang, Ting-han. “A Study of Facebook Fan-Page.” 2014. Web. 04 Dec 2020.

Vancouver:

Chang T. A Study of Facebook Fan-Page. [Internet] [Thesis]. NSYSU; 2014. [cited 2020 Dec 04]. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0530113-232546.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Chang T. A Study of Facebook Fan-Page. [Thesis]. NSYSU; 2014. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0530113-232546

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


NSYSU

10. Hung, Yu-hsiu. Citizen participation in Taiwan's news websites : A comparison of legacy and citizen news sites.

Degree: Master, Communications Management, 2014, NSYSU

 With the rapid development of internet technology, citizens are greatly empowered in acquiring knowledge, searching for information, and even diffusing the news they create. Though… (more)

Subjects/Keywords: political economy; citizen journalism; citizen participation; news websites

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Hung, Y. (2014). Citizen participation in Taiwan's news websites : A comparison of legacy and citizen news sites. (Thesis). NSYSU. Retrieved from http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0017114-132622

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Hung, Yu-hsiu. “Citizen participation in Taiwan's news websites : A comparison of legacy and citizen news sites.” 2014. Thesis, NSYSU. Accessed December 04, 2020. http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0017114-132622.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Hung, Yu-hsiu. “Citizen participation in Taiwan's news websites : A comparison of legacy and citizen news sites.” 2014. Web. 04 Dec 2020.

Vancouver:

Hung Y. Citizen participation in Taiwan's news websites : A comparison of legacy and citizen news sites. [Internet] [Thesis]. NSYSU; 2014. [cited 2020 Dec 04]. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0017114-132622.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Hung Y. Citizen participation in Taiwan's news websites : A comparison of legacy and citizen news sites. [Thesis]. NSYSU; 2014. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0017114-132622

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


NSYSU

11. Hsu, Ting-yuan. The white feather finally wins or the strong become stronger?The comparative effects of the underdog and top-dog brand biographies.

Degree: Master, Communications Management, 2014, NSYSU

 It is a common marketing strategy to create stand-out brands through the power of story. In recent years, a new marketing tactic, the underdog brand… (more)

Subjects/Keywords: Perceived physical risk of product; Brand concept image; Top-dog; Types of brand biographies; Underdog

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Hsu, T. (2014). The white feather finally wins or the strong become stronger?The comparative effects of the underdog and top-dog brand biographies. (Thesis). NSYSU. Retrieved from http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0316114-181306

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Hsu, Ting-yuan. “The white feather finally wins or the strong become stronger?The comparative effects of the underdog and top-dog brand biographies.” 2014. Thesis, NSYSU. Accessed December 04, 2020. http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0316114-181306.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Hsu, Ting-yuan. “The white feather finally wins or the strong become stronger?The comparative effects of the underdog and top-dog brand biographies.” 2014. Web. 04 Dec 2020.

Vancouver:

Hsu T. The white feather finally wins or the strong become stronger?The comparative effects of the underdog and top-dog brand biographies. [Internet] [Thesis]. NSYSU; 2014. [cited 2020 Dec 04]. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0316114-181306.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Hsu T. The white feather finally wins or the strong become stronger?The comparative effects of the underdog and top-dog brand biographies. [Thesis]. NSYSU; 2014. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0316114-181306

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


NSYSU

12. Huang, Yuan-yu. Comments does matter â Exploring the motivation of eWOM Comments in mobile software store.

Degree: Master, Communications Management, 2014, NSYSU

 The mobile device boom in recent years brings more attentions to the App store and electronic word of mouth (eWOM). Using mobile phone to browse… (more)

Subjects/Keywords: App Store; App; Product Property; Motivation to Comment; Pricing; Gender; eWOM

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Huang, Y. (2014). Comments does matter â Exploring the motivation of eWOM Comments in mobile software store. (Thesis). NSYSU. Retrieved from http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0727114-121518

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Huang, Yuan-yu. “Comments does matter â Exploring the motivation of eWOM Comments in mobile software store.” 2014. Thesis, NSYSU. Accessed December 04, 2020. http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0727114-121518.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Huang, Yuan-yu. “Comments does matter â Exploring the motivation of eWOM Comments in mobile software store.” 2014. Web. 04 Dec 2020.

Vancouver:

Huang Y. Comments does matter â Exploring the motivation of eWOM Comments in mobile software store. [Internet] [Thesis]. NSYSU; 2014. [cited 2020 Dec 04]. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0727114-121518.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Huang Y. Comments does matter â Exploring the motivation of eWOM Comments in mobile software store. [Thesis]. NSYSU; 2014. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0727114-121518

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


NSYSU

13. Li, Yi-feng. Privacy Mattersï¼The Effects of Privacy Management on Continuous Use of Facebook.

Degree: Master, Institute of Communications Management, 2014, NSYSU

 With the advance of internet, itâs a daily routine that many people utilize social networking sites to communicate with their friends. The formation of friend… (more)

Subjects/Keywords: social networking sites; extraversion; openness to experience; narcissism; self-disclosure; CPM; switching intention

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Li, Y. (2014). Privacy Mattersï¼The Effects of Privacy Management on Continuous Use of Facebook. (Thesis). NSYSU. Retrieved from http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-1129114-132511

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Li, Yi-feng. “Privacy Mattersï¼The Effects of Privacy Management on Continuous Use of Facebook.” 2014. Thesis, NSYSU. Accessed December 04, 2020. http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-1129114-132511.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Li, Yi-feng. “Privacy Mattersï¼The Effects of Privacy Management on Continuous Use of Facebook.” 2014. Web. 04 Dec 2020.

Vancouver:

Li Y. Privacy Mattersï¼The Effects of Privacy Management on Continuous Use of Facebook. [Internet] [Thesis]. NSYSU; 2014. [cited 2020 Dec 04]. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-1129114-132511.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Li Y. Privacy Mattersï¼The Effects of Privacy Management on Continuous Use of Facebook. [Thesis]. NSYSU; 2014. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-1129114-132511

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


NSYSU

14. Lin, Yu-Ching. To win by a surprise move? The brand-posts congruent effect on Facebook fan pages.

Degree: Master, Institute of Marketing Communication, 2016, NSYSU

 Since Fan page found in 2007, it has become a popular marketing techniques. Recently, we can see different brand Fan page posts, include directly related… (more)

Subjects/Keywords: Fan page; congruity; interaction; product type; involvement; brand attitude

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Lin, Y. (2016). To win by a surprise move? The brand-posts congruent effect on Facebook fan pages. (Thesis). NSYSU. Retrieved from http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0624116-140335

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Lin, Yu-Ching. “To win by a surprise move? The brand-posts congruent effect on Facebook fan pages.” 2016. Thesis, NSYSU. Accessed December 04, 2020. http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0624116-140335.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Lin, Yu-Ching. “To win by a surprise move? The brand-posts congruent effect on Facebook fan pages.” 2016. Web. 04 Dec 2020.

Vancouver:

Lin Y. To win by a surprise move? The brand-posts congruent effect on Facebook fan pages. [Internet] [Thesis]. NSYSU; 2016. [cited 2020 Dec 04]. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0624116-140335.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Lin Y. To win by a surprise move? The brand-posts congruent effect on Facebook fan pages. [Thesis]. NSYSU; 2016. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0624116-140335

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


NSYSU

15. Chang, Yun. Will you be an Apple fanï¼Exploring factors affecting Android users' intention to switch over to iOS.

Degree: Master, Institute of Marketing Communication, 2016, NSYSU

 The development of smartphone and tablets has been booming since 2009, and the user of mobile devices has also increased rapidly. In terms of mobile… (more)

Subjects/Keywords: User Satisfaction; Unified Theory of Acceptance and Use of Technology; Android; iOS; UTAUT

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Chang, Y. (2016). Will you be an Apple fanï¼Exploring factors affecting Android users' intention to switch over to iOS. (Thesis). NSYSU. Retrieved from http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0728116-202807

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Chang, Yun. “Will you be an Apple fanï¼Exploring factors affecting Android users' intention to switch over to iOS.” 2016. Thesis, NSYSU. Accessed December 04, 2020. http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0728116-202807.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Chang, Yun. “Will you be an Apple fanï¼Exploring factors affecting Android users' intention to switch over to iOS.” 2016. Web. 04 Dec 2020.

Vancouver:

Chang Y. Will you be an Apple fanï¼Exploring factors affecting Android users' intention to switch over to iOS. [Internet] [Thesis]. NSYSU; 2016. [cited 2020 Dec 04]. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0728116-202807.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Chang Y. Will you be an Apple fanï¼Exploring factors affecting Android users' intention to switch over to iOS. [Thesis]. NSYSU; 2016. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0728116-202807

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


NSYSU

16. Chen, Chin-Yu. A study of the effectiveness of the male endorsers on feminine products.

Degree: Master, Business Management, 2013, NSYSU

 Frankly speaking, the appropriate gender of spokesperson for feminine products is female, and vice versa. Recently, however, the use of gender contrasts marketing tactics gradually… (more)

Subjects/Keywords: spokesperson; feminine products; emotional selling; purchase intention; Endorang Advertisement; match-up hypothesis

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Chen, C. (2013). A study of the effectiveness of the male endorsers on feminine products. (Thesis). NSYSU. Retrieved from http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0618113-205840

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Chen, Chin-Yu. “A study of the effectiveness of the male endorsers on feminine products.” 2013. Thesis, NSYSU. Accessed December 04, 2020. http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0618113-205840.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Chen, Chin-Yu. “A study of the effectiveness of the male endorsers on feminine products.” 2013. Web. 04 Dec 2020.

Vancouver:

Chen C. A study of the effectiveness of the male endorsers on feminine products. [Internet] [Thesis]. NSYSU; 2013. [cited 2020 Dec 04]. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0618113-205840.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Chen C. A study of the effectiveness of the male endorsers on feminine products. [Thesis]. NSYSU; 2013. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0618113-205840

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


NSYSU

17. Hsu, Shih-Jung. Can't Stop Playing: Examining the Enjoyment on Mobile Puzzle Game Based on Flow Theory.

Degree: Master, Communications Management, 2014, NSYSU

 This study attempts to explore the implications of rewards, enjoyment and self-esteem on mobile puzzle game based on the concept of flow. . A 2(experience:… (more)

Subjects/Keywords: mobile game; Flow Theory; Angry Birds; enjoyment; self-esteem; rewards

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Hsu, S. (2014). Can't Stop Playing: Examining the Enjoyment on Mobile Puzzle Game Based on Flow Theory. (Thesis). NSYSU. Retrieved from http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0731114-004633

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Hsu, Shih-Jung. “Can't Stop Playing: Examining the Enjoyment on Mobile Puzzle Game Based on Flow Theory.” 2014. Thesis, NSYSU. Accessed December 04, 2020. http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0731114-004633.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Hsu, Shih-Jung. “Can't Stop Playing: Examining the Enjoyment on Mobile Puzzle Game Based on Flow Theory.” 2014. Web. 04 Dec 2020.

Vancouver:

Hsu S. Can't Stop Playing: Examining the Enjoyment on Mobile Puzzle Game Based on Flow Theory. [Internet] [Thesis]. NSYSU; 2014. [cited 2020 Dec 04]. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0731114-004633.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Hsu S. Can't Stop Playing: Examining the Enjoyment on Mobile Puzzle Game Based on Flow Theory. [Thesis]. NSYSU; 2014. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0731114-004633

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


NSYSU

18. Lai, Yi-jen. The Tension between Benefit and Risk on Facebook: The Effect of Need for Popularity and Privacy Concern on Facebook Privacy Management.

Degree: Master, Institute of Marketing Communication, 2015, NSYSU

 For Facebook users, the desire to be popular and their privacy concerns have made privacy management a paradoxical issue. This study explores how usersâ need… (more)

Subjects/Keywords: disclosure; privacy; social privacy concern; need for popularity; privacy management; privacy paradox; Facebook

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Lai, Y. (2015). The Tension between Benefit and Risk on Facebook: The Effect of Need for Popularity and Privacy Concern on Facebook Privacy Management. (Thesis). NSYSU. Retrieved from http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0727115-211706

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Lai, Yi-jen. “The Tension between Benefit and Risk on Facebook: The Effect of Need for Popularity and Privacy Concern on Facebook Privacy Management.” 2015. Thesis, NSYSU. Accessed December 04, 2020. http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0727115-211706.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Lai, Yi-jen. “The Tension between Benefit and Risk on Facebook: The Effect of Need for Popularity and Privacy Concern on Facebook Privacy Management.” 2015. Web. 04 Dec 2020.

Vancouver:

Lai Y. The Tension between Benefit and Risk on Facebook: The Effect of Need for Popularity and Privacy Concern on Facebook Privacy Management. [Internet] [Thesis]. NSYSU; 2015. [cited 2020 Dec 04]. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0727115-211706.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Lai Y. The Tension between Benefit and Risk on Facebook: The Effect of Need for Popularity and Privacy Concern on Facebook Privacy Management. [Thesis]. NSYSU; 2015. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0727115-211706

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


NSYSU

19. Chen, Hsih-Ying. Correlational Research on the Impact of Self-esteem and Social Anxiety to Self-disclosure, post deletions and regrets on Facebook.

Degree: Master, Institute of Marketing Communication, 2015, NSYSU

 With the advance of science and technology, and the rapid development of social media, humans' lives have changed dramatically. Posting on Facebook has become a… (more)

Subjects/Keywords: regret; delete; self-disclosure; social anxiety; Facebook; self esteem

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Chen, H. (2015). Correlational Research on the Impact of Self-esteem and Social Anxiety to Self-disclosure, post deletions and regrets on Facebook. (Thesis). NSYSU. Retrieved from http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0607115-191058

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Chen, Hsih-Ying. “Correlational Research on the Impact of Self-esteem and Social Anxiety to Self-disclosure, post deletions and regrets on Facebook.” 2015. Thesis, NSYSU. Accessed December 04, 2020. http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0607115-191058.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Chen, Hsih-Ying. “Correlational Research on the Impact of Self-esteem and Social Anxiety to Self-disclosure, post deletions and regrets on Facebook.” 2015. Web. 04 Dec 2020.

Vancouver:

Chen H. Correlational Research on the Impact of Self-esteem and Social Anxiety to Self-disclosure, post deletions and regrets on Facebook. [Internet] [Thesis]. NSYSU; 2015. [cited 2020 Dec 04]. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0607115-191058.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Chen H. Correlational Research on the Impact of Self-esteem and Social Anxiety to Self-disclosure, post deletions and regrets on Facebook. [Thesis]. NSYSU; 2015. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0607115-191058

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


NSYSU

20. Huang, Hsin-yi. Gift-giving: The Moderating Effect of Gift Category And Gift Price In The Relationship Between Emotions And Closeness of Givers and Receivers.

Degree: Master, Institute of Marketing Communication, 2015, NSYSU

 There are lots of motivations behind gift-giving. The goal of gifting is to enhance the connection between the givers and the receivers. This research investigates… (more)

Subjects/Keywords: gift-giving; closeness; emotion; gift category

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Huang, H. (2015). Gift-giving: The Moderating Effect of Gift Category And Gift Price In The Relationship Between Emotions And Closeness of Givers and Receivers. (Thesis). NSYSU. Retrieved from http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0718115-100627

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Huang, Hsin-yi. “Gift-giving: The Moderating Effect of Gift Category And Gift Price In The Relationship Between Emotions And Closeness of Givers and Receivers.” 2015. Thesis, NSYSU. Accessed December 04, 2020. http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0718115-100627.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Huang, Hsin-yi. “Gift-giving: The Moderating Effect of Gift Category And Gift Price In The Relationship Between Emotions And Closeness of Givers and Receivers.” 2015. Web. 04 Dec 2020.

Vancouver:

Huang H. Gift-giving: The Moderating Effect of Gift Category And Gift Price In The Relationship Between Emotions And Closeness of Givers and Receivers. [Internet] [Thesis]. NSYSU; 2015. [cited 2020 Dec 04]. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0718115-100627.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Huang H. Gift-giving: The Moderating Effect of Gift Category And Gift Price In The Relationship Between Emotions And Closeness of Givers and Receivers. [Thesis]. NSYSU; 2015. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0718115-100627

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


NSYSU

21. Allen, Thomas Jesse Harrison. Competition in E-Commerce: A Competitive Dynamics Perspective.

Degree: Master, Master of Business Administration Program in International Business, 2015, NSYSU

 This paper is an investigation into the dynamic nature of the e-commerce industry and the competitive relationships derived from the determination of a focal firmâs… (more)

Subjects/Keywords: Amazon; Alibaba; e-commerce; competitor mapping; awareness-motivation-capability; competitive dynamics; competition

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Allen, T. J. H. (2015). Competition in E-Commerce: A Competitive Dynamics Perspective. (Thesis). NSYSU. Retrieved from http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0731115-170427

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Allen, Thomas Jesse Harrison. “Competition in E-Commerce: A Competitive Dynamics Perspective.” 2015. Thesis, NSYSU. Accessed December 04, 2020. http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0731115-170427.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Allen, Thomas Jesse Harrison. “Competition in E-Commerce: A Competitive Dynamics Perspective.” 2015. Web. 04 Dec 2020.

Vancouver:

Allen TJH. Competition in E-Commerce: A Competitive Dynamics Perspective. [Internet] [Thesis]. NSYSU; 2015. [cited 2020 Dec 04]. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0731115-170427.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Allen TJH. Competition in E-Commerce: A Competitive Dynamics Perspective. [Thesis]. NSYSU; 2015. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0731115-170427

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


NSYSU

22. Tsai, Yi-Jia. Picture your life: A Study of How Instagram Users Present Their Identities Through Pictures.

Degree: Master, Institute of Marketing Communication, 2015, NSYSU

 As the rapid development of social network websites and the ubiquitous of camera phones, users has started to communicate with others by photos, and resulted… (more)

Subjects/Keywords: photo; identity; digital storytelling; SPP; Instagram

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Tsai, Y. (2015). Picture your life: A Study of How Instagram Users Present Their Identities Through Pictures. (Thesis). NSYSU. Retrieved from http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0804115-212530

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Tsai, Yi-Jia. “Picture your life: A Study of How Instagram Users Present Their Identities Through Pictures.” 2015. Thesis, NSYSU. Accessed December 04, 2020. http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0804115-212530.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Tsai, Yi-Jia. “Picture your life: A Study of How Instagram Users Present Their Identities Through Pictures.” 2015. Web. 04 Dec 2020.

Vancouver:

Tsai Y. Picture your life: A Study of How Instagram Users Present Their Identities Through Pictures. [Internet] [Thesis]. NSYSU; 2015. [cited 2020 Dec 04]. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0804115-212530.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Tsai Y. Picture your life: A Study of How Instagram Users Present Their Identities Through Pictures. [Thesis]. NSYSU; 2015. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0804115-212530

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


NSYSU

23. Qian, Wei. Who Are You? Examining Effects of Using Drama Elements into Ads.

Degree: Master, Institute of Marketing Communication, 2015, NSYSU

 Using popular drama series actors as product spokespersons is prevalent in the contemporary marketplace. Unlike common celebrity endorsements, actors often continue portraying the drama character… (more)

Subjects/Keywords: Schema theory; Priming effect; Use drama elements into ads; Spokesperson; Product-drama relevancy; Character image-product type congruity

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Qian, W. (2015). Who Are You? Examining Effects of Using Drama Elements into Ads. (Thesis). NSYSU. Retrieved from http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-1101115-171527

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Qian, Wei. “Who Are You? Examining Effects of Using Drama Elements into Ads.” 2015. Thesis, NSYSU. Accessed December 04, 2020. http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-1101115-171527.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Qian, Wei. “Who Are You? Examining Effects of Using Drama Elements into Ads.” 2015. Web. 04 Dec 2020.

Vancouver:

Qian W. Who Are You? Examining Effects of Using Drama Elements into Ads. [Internet] [Thesis]. NSYSU; 2015. [cited 2020 Dec 04]. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-1101115-171527.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Qian W. Who Are You? Examining Effects of Using Drama Elements into Ads. [Thesis]. NSYSU; 2015. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-1101115-171527

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


NSYSU

24. Huang, Ying-Tzu. The Moderating Effects of Social Adjustive and Value Expressive Functions in the Relationship between Social Exclusion and Consumer Responses.

Degree: Master, Institute of Marketing Communication, 2016, NSYSU

 Consumers may more or less have similar experiences. When they step into the luxury retailers, they feel coldãarrogant and indifferent attitudes from clerks, instead of… (more)

Subjects/Keywords: horizontal brand; brand attachment; luxury goods; social exclusion; functional attitude theory; vertical brand

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Huang, Y. (2016). The Moderating Effects of Social Adjustive and Value Expressive Functions in the Relationship between Social Exclusion and Consumer Responses. (Thesis). NSYSU. Retrieved from http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0115116-103739

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Huang, Ying-Tzu. “The Moderating Effects of Social Adjustive and Value Expressive Functions in the Relationship between Social Exclusion and Consumer Responses.” 2016. Thesis, NSYSU. Accessed December 04, 2020. http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0115116-103739.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Huang, Ying-Tzu. “The Moderating Effects of Social Adjustive and Value Expressive Functions in the Relationship between Social Exclusion and Consumer Responses.” 2016. Web. 04 Dec 2020.

Vancouver:

Huang Y. The Moderating Effects of Social Adjustive and Value Expressive Functions in the Relationship between Social Exclusion and Consumer Responses. [Internet] [Thesis]. NSYSU; 2016. [cited 2020 Dec 04]. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0115116-103739.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Huang Y. The Moderating Effects of Social Adjustive and Value Expressive Functions in the Relationship between Social Exclusion and Consumer Responses. [Thesis]. NSYSU; 2016. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0115116-103739

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


NSYSU

25. Chuang, Tsu-Cheng. The Effects of Personality Traits, Work Values and Mobile instant messaging on Job Satisfaction.

Degree: Master, Business Management, 2016, NSYSU

 Purpose The main purpose of this study is to investigate the key factors in job satisfaction. In the past, scholars had found that personal work… (more)

Subjects/Keywords: Personality; Work value; Mobile instant messaging; Job satisfaction; Colleague relationship; Promotion opportunity

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Chuang, T. (2016). The Effects of Personality Traits, Work Values and Mobile instant messaging on Job Satisfaction. (Thesis). NSYSU. Retrieved from http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0525115-150126

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Chuang, Tsu-Cheng. “The Effects of Personality Traits, Work Values and Mobile instant messaging on Job Satisfaction.” 2016. Thesis, NSYSU. Accessed December 04, 2020. http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0525115-150126.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Chuang, Tsu-Cheng. “The Effects of Personality Traits, Work Values and Mobile instant messaging on Job Satisfaction.” 2016. Web. 04 Dec 2020.

Vancouver:

Chuang T. The Effects of Personality Traits, Work Values and Mobile instant messaging on Job Satisfaction. [Internet] [Thesis]. NSYSU; 2016. [cited 2020 Dec 04]. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0525115-150126.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Chuang T. The Effects of Personality Traits, Work Values and Mobile instant messaging on Job Satisfaction. [Thesis]. NSYSU; 2016. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0525115-150126

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


NSYSU

26. Chang, Chiao-Yung. The Mysterious Third-Party on Mobile Phone: Exploring Usersâ Intention to Wechat Payment with Technology Acceptance Model and E-WOM.

Degree: Master, Institute of Marketing Communication, 2016, NSYSU

 As the amount of worldâs mobile payment grows, there are more and more new kinds of mobile payment modes. Also there are some companies, which… (more)

Subjects/Keywords: third-party payment; WeChat; TAM; E-WOM; Trust; Extrinsic motivation; mobile payment

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Chang, C. (2016). The Mysterious Third-Party on Mobile Phone: Exploring Usersâ Intention to Wechat Payment with Technology Acceptance Model and E-WOM. (Thesis). NSYSU. Retrieved from http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0413116-132448

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Chang, Chiao-Yung. “The Mysterious Third-Party on Mobile Phone: Exploring Usersâ Intention to Wechat Payment with Technology Acceptance Model and E-WOM.” 2016. Thesis, NSYSU. Accessed December 04, 2020. http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0413116-132448.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Chang, Chiao-Yung. “The Mysterious Third-Party on Mobile Phone: Exploring Usersâ Intention to Wechat Payment with Technology Acceptance Model and E-WOM.” 2016. Web. 04 Dec 2020.

Vancouver:

Chang C. The Mysterious Third-Party on Mobile Phone: Exploring Usersâ Intention to Wechat Payment with Technology Acceptance Model and E-WOM. [Internet] [Thesis]. NSYSU; 2016. [cited 2020 Dec 04]. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0413116-132448.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Chang C. The Mysterious Third-Party on Mobile Phone: Exploring Usersâ Intention to Wechat Payment with Technology Acceptance Model and E-WOM. [Thesis]. NSYSU; 2016. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0413116-132448

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


NSYSU

27. Hsu, Yi-Ting. Consumerâs lifestyle, personality and involvement of new online group shopping.

Degree: Master, Communications Management, 2012, NSYSU

 Convenience and price are the main considerations of the consumers on internet shopping. "Group buying" is a consumption pattern emerging in recent years; it can… (more)

Subjects/Keywords: involvement; personality; lifestyle; on-line shopping; Group buying

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Hsu, Y. (2012). Consumerâs lifestyle, personality and involvement of new online group shopping. (Thesis). NSYSU. Retrieved from http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-1016112-003903

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Hsu, Yi-Ting. “Consumerâs lifestyle, personality and involvement of new online group shopping.” 2012. Thesis, NSYSU. Accessed December 04, 2020. http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-1016112-003903.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Hsu, Yi-Ting. “Consumerâs lifestyle, personality and involvement of new online group shopping.” 2012. Web. 04 Dec 2020.

Vancouver:

Hsu Y. Consumerâs lifestyle, personality and involvement of new online group shopping. [Internet] [Thesis]. NSYSU; 2012. [cited 2020 Dec 04]. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-1016112-003903.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Hsu Y. Consumerâs lifestyle, personality and involvement of new online group shopping. [Thesis]. NSYSU; 2012. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-1016112-003903

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


NSYSU

28. Hsieh, Chun-Lin. A Study on the Carnivalization of Online Short Film.

Degree: Master, Communications Management, 2012, NSYSU

 In recently years, the online short films has become the most popular activity among the netizens of Taiwan. It was due to the improvement of… (more)

Subjects/Keywords: Online short film; Film narratology; Carnivalization; Action research

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Hsieh, C. (2012). A Study on the Carnivalization of Online Short Film. (Thesis). NSYSU. Retrieved from http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-1224112-230536

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Hsieh, Chun-Lin. “A Study on the Carnivalization of Online Short Film.” 2012. Thesis, NSYSU. Accessed December 04, 2020. http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-1224112-230536.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Hsieh, Chun-Lin. “A Study on the Carnivalization of Online Short Film.” 2012. Web. 04 Dec 2020.

Vancouver:

Hsieh C. A Study on the Carnivalization of Online Short Film. [Internet] [Thesis]. NSYSU; 2012. [cited 2020 Dec 04]. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-1224112-230536.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Hsieh C. A Study on the Carnivalization of Online Short Film. [Thesis]. NSYSU; 2012. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-1224112-230536

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


NSYSU

29. Cheng, Wei-Shan. Dialogic strategies: An analysis of online sellers' Facebook fan pages.

Degree: Master, Communications Management, 2012, NSYSU

 The current study extends the exploration of online relationship building by examining how Business Next top 100 online sellers use the popular social network site… (more)

Subjects/Keywords: social networking sites; online sellers; internet marketing; online relationship; dialogic strategies; Facebook

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Cheng, W. (2012). Dialogic strategies: An analysis of online sellers' Facebook fan pages. (Thesis). NSYSU. Retrieved from http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-1227112-000657

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Cheng, Wei-Shan. “Dialogic strategies: An analysis of online sellers' Facebook fan pages.” 2012. Thesis, NSYSU. Accessed December 04, 2020. http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-1227112-000657.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Cheng, Wei-Shan. “Dialogic strategies: An analysis of online sellers' Facebook fan pages.” 2012. Web. 04 Dec 2020.

Vancouver:

Cheng W. Dialogic strategies: An analysis of online sellers' Facebook fan pages. [Internet] [Thesis]. NSYSU; 2012. [cited 2020 Dec 04]. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-1227112-000657.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Cheng W. Dialogic strategies: An analysis of online sellers' Facebook fan pages. [Thesis]. NSYSU; 2012. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-1227112-000657

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


NSYSU

30. Huang, Yu-Zhe. A content analysis of vernacular creativity in amateur videos.

Degree: Master, Communications Management, 2013, NSYSU

 The Internet is now a prominent part of modern life in the present world. Depending on the stage of development and the progress of science… (more)

Subjects/Keywords: ad videos; vernacular creativity; advertising appeal; amateur; online videos

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Huang, Y. (2013). A content analysis of vernacular creativity in amateur videos. (Thesis). NSYSU. Retrieved from http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0116113-175556

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Huang, Yu-Zhe. “A content analysis of vernacular creativity in amateur videos.” 2013. Thesis, NSYSU. Accessed December 04, 2020. http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0116113-175556.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Huang, Yu-Zhe. “A content analysis of vernacular creativity in amateur videos.” 2013. Web. 04 Dec 2020.

Vancouver:

Huang Y. A content analysis of vernacular creativity in amateur videos. [Internet] [Thesis]. NSYSU; 2013. [cited 2020 Dec 04]. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0116113-175556.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Huang Y. A content analysis of vernacular creativity in amateur videos. [Thesis]. NSYSU; 2013. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0116113-175556

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

[1] [2]

.